Chapter 5: Data Analysis and Interpretation

A) AVAILLIBILITY & VISIBILITY SURVEY-VODAFONE (MAHARASHTRA-GOA CIRCLE) 1) Glow Sign board on the front face of shop? Operator Vodafone Airtel Idea Uninor Others No Of shops 240 240 240 240 240 Percentage 20% 27% 28% 15% 10%

Glow Sign Board

Vodafone Airtel Idea Uninor Others

15% 28%

10%

20% 27%

Interpretation:

2) Which operator has best visibility from outside the shop? Operator Vodafone Airtel Idea Uninor Others No Of shops 240 240 240 240 240 Percentage 65 62 68 40 2

Best Outside Visibility

Vodafone Airtel 2% 17% 27% Idea Uninor Others

28% 26%

Interpretation:

3) Which operator has best visibility from inside the shop? Marks 5 4 3 2 1 Vodafone 65 75 52 30 18 Airtel 70 50 58 48 14 Idea 63 53 55 39 30 Uninor 40 57 70 40 33 Others 2 5 5 83 145

Best Inside Visibility

160 140 120 100 Shops 80 60 40 20 0 5 4 3 Marks 2 1 Vodafone Airtel Idea Uninor Others

Interpretation:

4) Which operator has Highest Sim on the counter of retailer? Operator Vodafone Airtel Idea Uninor Other Not Selling No. Of shops 240 240 240 240 240 240 Percentage 20 19 17 15 12 17

Highest SIM On the Counter

Vodafone 20% Airtel 12%

Not Selling 25%

Other 12% Uninor 13% Idea 18%

Interpretation:

5) Which operator ha the highest number of product posters in the shop?

Marks 5 4 3 2 1

Vodafone 40 17% 60 25% 55 23% 45 19% 40 17%

Airtel 65 52 60 50 13

27% 22% 25% 21% 5%

Idea 57 48 50 42 43

24% 20% 21% 17% 18%

Uninor 62 55 52 48 23

26% 23% 22% 20% 10%

Others 16 7% 25 10% 23 9% 55 23% 121 50%

50% 45% 40% 35% Percentage 30% 25% 20% 15% 10% 5% 0% 5 4 3 Marks 2 1 Vodafone Airtel Idea Uninor Other

Interpretation:

6) Which operator has highest Etop up done by retailer Operator Vodafone Idea Airtel Uninor No of Shops 240 240 240 240 Percentage 31% 26% 33% 10%

Highest Etopup
10% 31% 33% Vodafone Airtel Idea 26% Uninor

Interpretation:

7) How much Paper recharge does a retailer sells on an average per day for the different operators.

Highest Paper recharge

Vodafone Airtel Idea Uninor

16%

26%

30% 28%

Interpretation:

8) How much SIMs does a particular retailer sells on an average per month for the different operators.?

Highest Sim sold

Vodafone Airtel Idea Uninor

16%

26%

30% 28%

Interpretation:

9) For which brand does a retailer sell bonus cards?. Operator Vodafone Idea Airtel Uninor Not Selling Interpretation: No of Shops 240 240 240 240 240 Percentage 22% 25% 27% 12% 14%

Sales
Vodafone Airtel Idea Uninor Not Selling

14% 12%

22%

25% 27%

10) Does a retailer sell 121 Best Deals to Vodafone customers?(YES/NO) Operator Vodafone Yes 104 No 136

Sales
Yes No

43% 57%

Interpretation:

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11) What is the frequency of servicing of DSE at the retailers shop for stocks? Operator Vodafone Airtel Idea Uninor Daily 172 200 196 187 Alternate day 40 17% 32 13% 35 15% 38 16% Once in 3 days 20 8% 8 3% 9 4% 13 5% Very irregular 8 3% 0 0% 0 0% 0 0%

72% 83% 82% 78%

90% 80% 70% 60% 50% 40% 30% 20% 10% 0% Daily Alternate Days Once in 3 days Very Irregular Vodafone Airtel Idea Uninor

Interpretation:

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12) What is the frequency of servicing of company employee at the retailers shop for servicing? Days Twice a Month Once a Month Once in 2 Months Never Visited Vodafone 130 54% 80 33% 23 10% 7 3% Airtel 150 73 14 3 Idea 125 60 10 45 Uninor 160 65 15 0

63% 30% 6% 1%

52% 25% 4% 19%

67% 27% 6% 0%

70% 60% 50% Shops in % 40% 30% 20% 10% 0% Twice a Month Once a Month Once in 2 Months Never Visited Vodafone Airtel Idea Uninor

Axis Title

Interpretation:

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13) Out of below operators, which company employee pitches bonus cards to you? Operator Vodafone Airtel Idea Uninor Yes 200 204 196 190 NO 40 36 44 50

83% 85% 82% 79%

17% 15% 18% 21%

90% 80% 70% 60%

Percentage

50% 40% 30% 20% 10% 0% Vodafone Airtel Operators Idea Uninor Yes No

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14) Please provide the below details for the operators mentioned. Answer is Yes/No Parameter Merchandiser visit DSE carries enough Stock Distributor speaks with you secondary Distributors offers credit Easy availability of company staff for any stock support Sufficient POSM material DSE informs about new product A. Merchandiser Visit Vodafone Yes No Airtel Yes No Idea Yes No Uninor Yes No

100% 90% 80% 70% 60% 50% 40% 30% 20% 10% 0% Vodafone Airtel Idea Uninor Yes No

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B. DSE carries enough Stock:

100% 90% 80% 70% 60% 50% 40% 30% 20% 10% 0% Vodafone Airtel Idea Uninor Yes No

C. Distributor speaks with you secondary:

100.00% 90.00% 80.00% 70.00% 60.00% 50.00% 40.00% 30.00% 20.00% 10.00% 0.00% Vodafone Airtel Idea Uninor Yes No

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D. Distributors offers credit:

100% 90% 80% 70% 60% 50% 40% 30% 20% 10% 0% Vodafone Airtel Idea Uninor Yes No

E. Easy availability of company staff for any stock support:

100% 90% 80% 70% 60% 50% 40% 30% 20% 10% 0% Vodafone Airtel Idea Uninor Yes No

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F. Sufficient POSM material:

100% 90% 80% 70% 60% 50% 40% 30% 20% 10% 0% Vodafone Airtel Idea Uninor Yes No

G. DSE informs about new product

100% 90% 80% 70% 60% 50% 40% 30% 20% 10% 0% Vodafone Airtel Idea Uninor Yes No

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B) TRADE SATISFACTION SURVEY-VODAFONE (MAHARASHTRA-GOA CIRCLE)

1) For which of the below operator do you sell any products? Operator Shops Vodafone 240 207 Airtel 240 215 Idea 240 220 Uninor 240 190

Percentage 86% 90% 92% 79%

92% 90% 88% 86% Percentage 84% 82% 80% 78% 76% 74% 72% Vodafone Airtel Operators Idea Uninor

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2) Positive about the below operators regarding their network to customers visiting your shop? Operator Vodafone Airtel Idea Uninor 232 180 235 198 Yes 97% 75% 98% 83% 8 60 5 42 No 8% 60% 5% 42%

100% 90% 80% 70% Percentage 60% 50% 40% 30% 20% 10% 0% Vodafone Airtel Operators Idea Uninor Yes No

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3) Do you tell anything positive about the below operators regarding their Service to customers visiting your shop? Operator Vodafone Airtel Idea Uninor 197 224 230 218 Yes 82% 93% 96% 91% 43 16 10 22 No 18% 7% 4% 9%

100% 90% 80% 70% Percentage 60% 50% 40% 30% 20% 10% 0% Vodafone Airtel Operators Idea Uninor Yes No

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4) Please rate your feedback about the product offering for each of the operators given below. Operator 5 4 3 2 1 Vodafone 10 4% 5 2% 90 37% 138 57% 0 Airtel 90 37% 120 50% 29 12% 1 0% 0 Idea 30 13% 35 15% 112 47% 63 26% 0 Uninor 110 46% 80 33% 9 4% 41 17% 0

0% 0% 0% 0%

60% 50% 40% Percentage Vodafone 30% 20% 10% 0% 5 4 3 Rating 2 1 Airtel Idea Uninor

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5) Please rate your feedback about the commission offering for each of the operators given below. Operator 5 4 3 2 1 Vodafone 110 46% 108 45% 22 9% 0 0% 0 0% Airtel 120 50% 115 48% 5 2% 0 0% 0 0% Idea 112 47% 106 44% 22 9% 0 0% 0 0% Uninor 130 54% 100 41% 10 4% 0 0% 0 0%

60% 50% 40%

Percentage

vodafone 30% 20% 10% 0% 5 4 3 Rating 2 1 Airtel Idea Uninor

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6) Please rate your feedback about the service provided by DSE(Direct the operators given below. Operator 5 4 3 Vodafone 170 71% 30 12% 0 0% Airtel 195 81% 35 15% 10 4% Idea 182 76% 45 19% 8 3% Uninor 198 83% 20 8% 20 8%

Sales Executive) for each of 2 0 0 5 2 0% 0% 2% 1% 40 0 0 0 1 1% 17% 0% 0%

90% 80% 70% 60% Axis Title 50% 40% 30% 20% 10% 0% 5 4 3 Axis Title 2 1 vodafone Airtel Idea Uninor

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7) Please rate your feedback about the service provided by Company Sales Executive for each of the operators given below. Operator Vodafone Airtel Idea Uninor 5 160 180 130 195 66% 75% 54% 81% 55 28 57 26 4 23% 12% 24% 11% 18 25 35 19 3 08% 10% 14% 8% 7 7 18 0 2 3% 3% 8% 0% 0 0 0 0 1 0% 0% 0% 0%

90% 80% 70% 60% 50% 40% 30% 20% 10% 0% 5 4 3 2 1 Vodafone Airtel Idea Uninor

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8) Please rank below operators in view of the priority which you will pitch the products to an incoming customer. Operator 5 4 3 2 1 Vodafone 42 17% 47 19% 77 32% 66 28% 8 3% Airtel 78 33% 65 27% 46 19% 53 22% 8 3% Idea 48 20% 46 19% 83 35% 57 24% 5 3% Uninor 72 30% 82 34% 34 14% 47 19% 5 2%

35.00% 30.00% 25.00% Axis Title 20.00% 15.00% 10.00% 5.00% 0.00% 5 4 3 Axis Title 2 1 vodafone Airtel Idea Uninor

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9) What is the frequency of servicing of the DSE at your shop for Stocks?

Operator Vodafone Airtel Idea Uninor

Daily 172 200 196 187

72% 83% 82% 78%

Alternate day 40 17% 32 13% 35 15% 38 16%

Once in 3 days 20 8% 8 3% 9 4% 13 5%

Very irregular 8 3% 0 0% 0 0% 0 0%

90% 80% 70% 60% 50% 40% 30% 20% 10% 0% Daily Alternate Days Once in 3 days Very Irregular Vodafone Airtel Idea Uninor

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10) What is the frequency of servicing of the Company employee at your shop for Servicing?

Days Twice a Month Once a Month Once in 2 Months Never Visited

Vodafone 130 54% 80 33% 23 10% 7 3%

Airtel 150 73 14 3

63% 30% 6% 1%

Idea 125 60 10 45

52% 25% 4% 19%

Uninor 160 65 15 0

67% 27% 6% 0%

70% 60% 50% Shops in % 40% 30% 20% 10% 0% Twice a Month Once a Month Once in 2 Months Never Visited Vodafone Airtel Idea Uninor

Axis Title

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11) Which among these operators provides the fastest SIM activation customer>(Please rank accordingly). Operator Vodafone Airtel Idea Uninor Rank

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12) How would you grade your satisfaction on the below points on the scale of 1 to 5(5 being the best). Parameters Vodafone Airtel Idea Uninor Timeliness of the info being shared Politeness of the DSE Service of the company Employee Easy availability of the company staff for any support Frequency of POSM availability Adequacy of stocks availability Sensitivity of company employees to your issues Knowledge and hence support provided by company employee Overall personality of company employee

a) Timeliness Of the Information Being shared: Operator 5 4 Vodafone 148 62% 68 Airtel 168 70% 59 Idea 153 63% 66 Uninor 179 75% 49

3 28% 25% 28% 20% 24 13 20 12 10% 5% 8% 5% 0 0 1 0

2 0% 0% 1% 0% 0 0 0 0

1 0% 0% 0% 0%

80% 70% 60%

Axis Title

50% 40% 30% 20% 10% 0% 5 4 3 Axis Title 2 1

vodafone airtel Idea Uninor

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b) Politeness Of DSE: Operator Vodafone Airtel Idea Uninor

5 180 188 183 190 75% 78% 76% 79% 48 52 57 45

4 20% 22% 24% 19% 12 0 0 0

3 5% 0% 0% 0% 0 0 0 0

2 0% 0% 0% 0% 0 0 0 0

1 0% 0% 0% 0%

80% 70% 60%

Axis Title

50% 40% 30% 20% 10% 0% 5 4 3 Axis Title 2 1

vodafone airtel Idea Uninor

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c) Politeness Of Company Employee: Operator 5 Vodafone 208 86% Airtel 192 80% Idea 188 78% Uninor 210 88%

4 30 40 43 30 12% 18% 17% 13% 2 8 9 0

3 1% 3% 4% 0% 0 0 0 0

2 0% 0% 0% 0% 0 0 0 0

1 0% 0% 0% 0%

90% 80% 70% 60%

Axis Title

50% 40% 30% 20% 10% 0% 5 4 3 Axis Title 2 1

vodafone airtel Idea Uninor

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d) Service Provided By DSE: Operator 5 Vodafone 150 63% Airtel 183 76% Idea 175 73% Uninor 200 83%

2 0 0 0 0

1 0% 0% 0% 0%

90% 80% 70% 60%

Axis Title

50% 40% 30% 20% 10% 0% 5 4 3 Axis Title 2 1

vodafone airtel Idea Uninor

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e) Easy Availability Of Company Staff For any support: Operator 5 4 Vodafone Airtel Idea Uninor

3 0 0 0 0

2 0% 0% 0% 0% 0 0 0 0

1 0% 0% 0% 0%

90% 80% 70% 60%

Axis Title

50% 40% 30% 20% 10% 0% 5 4 3 Axis Title 2 1

vodafone airtel Idea Uninor

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f) Frequency Of POSM: Operator Vodafone Airtel Idea Uninor

3 0 0 0 0

2 0% 0% 0% 0% 0 0 0 0

1 0% 0% 0% 0%

90% 80% 70% 60%

Axis Title

50% 40% 30% 20% 10% 0% 5 4 3 Axis Title 2 1

vodafone airtel Idea Uninor

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g) Adequacy Of Stock Availability: Operator 5 Vodafone Airtel Idea Uninor

3 0 0 0 0

2 0% 0% 0% 0% 0 0 0 0

1 0% 0% 0% 0%

90% 80% 70% 60%

Axis Title

50% 40% 30% 20% 10% 0% 5 4 3 Axis Title 2 1

vodafone airtel Idea Uninor

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h) Sensitivity Of company Employee to your issues: Operator 5 4 Vodafone Airtel Idea Uninor

2 0 0 0 0

1 0% 0% 0% 0%

80% 70% 60%

Axis Title

50% 40% 30% 20% 10% 0% 5 4 3 Axis Title 2 1

vodafone airtel Idea Uninor

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i)

Knowledge and hence support provided by company employee: Operator 5 4 3 Vodafone Airtel Idea Uninor

2 0 0 0 0

1 0% 0% 0% 0%

90% 80% 70% Axis Title 60% 50% 40% 30% 20% 10% 0% 5 4 3 Axis Title 2 1 vodafone airtel Idea Uninor

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j)

Overall Personality Of company employee: Operator 5 4 Vodafone Airtel Idea Uninor

3 0 0 0 7 0% 0% 0% 3% 0 0 0 0

2 0% 0% 0% 0% 0 0 0 0

1 0% 0% 0% 0%

100% 90% 80% 70% Axis Title 60% 50% 40% 30% 20% 10% 0% 5 4 3 Axis Title 2 1 vodafone airtel Idea Uninor

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13) How would you rate the dealers helpline of the below operators on the below aspects? scale 1 to 5. Five being the best Operator Call wait Time Politeness of the Knowledge of the Speed of Query Agent Agent resolution Vodafone Idea Airtel Uninor

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