Roni Dean Consulting

(A Human Resources Development Company)

…Our concern is people

Business Plan

Pent House, GTB Building, 80A, Allen Avenue, Ikeja, Lagos. 1

Tel/Fax: 234-01-8168538, 08023322843, E mail: ronideanconsulting@yahoo.com
www.ronideanconsulting.com
 CONCEPT OUTLINE

1.0 Company Overview

 Background
 Business statements

2.0 Product & Service

 Description
3.0 Industry and Market place analysis
 Industry summary
 Market Comparison
 Market analysis
4.0 Marketing Strategy
 Market strategic mix
 Distribution and sales strategy
 Sales forecast
5.0 Operations plans
 Scope of operations
 On going operations
 Operations equipment and cost
6.0 Development Plan
 Development summary & time line
7.0 Financial Estimate
 5 year financial projections

Pent House, GTB Building, 80A, Allen Avenue, Ikeja, Lagos. 2

Tel/Fax: 234-01-8168538, 08023322843, E mail: ronideanconsulting@yahoo.com
www.ronideanconsulting.com
 BACKGROUND
Roni Dean Consulting (RDC) is a multidisciplinary human resources
development consulting firm incorporated in Nigeria to provide a wide range of
professional services in the areas of staff recruitment, employee training and
development, HR systems design and organizational development.

Our approach is hinged on the philosophy of participation and teamwork. The

technical expertise of RDC is reflected in several ways, incorporating cost-
effective methodologies and creative approaches to consulting engagements.

We strive to provide unique and excellent professional services that are tailored to
meet the needs of our clientele in a manner that guarantees practical solutions to
our client’s problems as well as provide value for money spent.

OUR MISSION
To support organizations with innovative approaches that offer effective solutions
to the challenges of their people, providing them with the means to achieving
business objectives.

OUR COMMITMENT
 Create and exchange value with our clients.
 Provide prompt, accurate and reliable services.
 Uncompromising integrity.
 Constantly upholding our clients interest
 Be a customer driven /turned- on company.

CORE VALUES
 We believe in the compatibility of business with ethics and mutual trust
and respect that will guarantee client satisfaction.
 We partner with clients in solving problems and achieving their goals.
 We are bound to remain a principled – centered service organization
committed to excellent client services.
 We believe in reinforcing a powerful team culture dedicated to
uncompromising personalized services.

DISCRIPTION OF PRODUCTS & SERVICES

Our services are organized into sector streams in order to offer our clients the precise
professional skills that their peculiar problems and opportunities require.

Pent House, GTB Building, 80A, Allen Avenue, Ikeja, Lagos. 3

Tel/Fax: 234-01-8168538, 08023322843, E mail: ronideanconsulting@yahoo.com
www.ronideanconsulting.com
 STAFF RECRUITMENT SERVICES
Our practice of staff recruitment is built around the knowledge that companies now want
strategic solutions to their staffing problems.RDC recruitment services are structured
according to client request and covers the process of Recruitment Advertising;
Response Handling; Search and Selection. Our recruitment service terms are as
follows;
 References of the selected candidates are thoroughly verified.
 We give a 6 – month warranty on each candidate’s unsatisfactory performance
resulting in termination of appointment.
 We carry out (employer’s permission) quarterly employment appraisals on
selected staff within the first one year of employment.

TRAINING SERVICES
In recognition of clients need for more strategic approaches to the human competency
issues that concern their organization, RDC provides training services to fill skill gaps
identified by a thoroughly verified training needs analysis to aid corporate development.

Our training programs are completely business led and output driven. The course designs
are drawn from conscious attempts at understanding the changing nature of the business

and work environment. At completion of each course, we design and develop an

Implementation Monitoring Plan for the company. This runs for specified periods and
helps to check the effective and result-oriented use of the skills, processes and
developments acquired from the training. During plan implementation, we carry out
periodic training consulting sessions on agreed dates and times to address any
misunderstanding or implementation difficulties as related to the training exercise. Some
of our off- the- shelf training products include programs on:
 Management Development
 Supervisory Skill Development
 Sales Effectiveness Training
 Customer Service Excellence
 Creativity & Innovation in Task Management
 Work Attitude & Productivity Improvement
 Negotiation Skill Training
 Retirement Entrepreneurship Support Training
 Customized franchised Training Programs for Multinationals
 Customized Training Programs for Non-Governmental Organizations

Detailed information on these courses and others are contained in out training calendar

Pent House, GTB Building, 80A, Allen Avenue, Ikeja, Lagos. 4

Tel/Fax: 234-01-8168538, 08023322843, E mail: ronideanconsulting@yahoo.com
www.ronideanconsulting.com
 HR SYSTEMS SERVICES
Our HR systems services focus on providing the necessary support needed by
organizations in ensuring that their people operational systems and processes are
consistently in line with their business strategy in ways that ensure optimal productivity.
These services include; Design & Management of;
 Staff Appraisal & Performance Management Systems
 Compensation & Reward Management Systems
 Job Evaluation Systems
 Career Planning & Development Systems
 Staff Welfare Management Systems
 Employee Retention & Motivation Systems

INDUSTRY & MARKET PLACE ANALYSIS

Industry Summary
It is unfortunate that most organizations in Nigeria are still dragging their feet when it
comes to training and developing their employees. They still do not see the need to
“waste” scarce funds that should be used to provide other facilities for the organization
on the training of people. This is more so when they are not even sure the staff will not
leave just after the training and so at the slightest strain on their budget, training budget is
the first to be cut.

The good news however is that globalization has open the eyes of many business owners
and they are now beginning to realize that except they do what their counterparts in
developed countries are doing they may never be able to compete with them.

The biggest training market in Nigeria is the public sector, This year 2004 the federal
civil service has budgeted 20% of its recurrent salutatory allocation to human capital
development, this is valued to be in excess of about N30 million – N35 million, this is
followed by the private sector whose estimated training market is in the range of less than
N 50 million, the smallest training market in Nigeria is the informal sector that
demonstrate the most lackadaisical attitude to training and development, the market size
is estimated to be less than N 15 million.

A new development in the training market in Nigeria is the entrance of foreign donor and
development agencies like the United State Agency for International Development
(USAID) and the British government funded Department for International Development
(DFID) that plans to inject at least N 150 million in training and development projects in
Nigerian in the next one to three years.

Market Comparison
Our principal competitors include services from the following organizations:
- Human Capacity Development Consultants
Pent House, GTB Building, 80A, Allen Avenue, Ikeja, Lagos. 5
Tel/Fax: 234-01-8168538, 08023322843, E mail: ronideanconsulting@yahoo.com
www.ronideanconsulting.com
 - Phillips Consulting
- Leading Edge Consultancy
- Spring Resources Consulting*
- Wider Perspectives Ltd
- Viclawrence Associates
- Poise (The Finishing School)
- Restral Consulting*
- Alpha Learning Resources
- Support & Training Entrepreneurship Program*
- Akada Consults
- Tom Associates
- Enterprise Development Service Of LBS*
- Development Associates*

These organizations offer both corporate and non corporate training services together
with other hr consultancy services like recruitment and selection, organizational
development and HR systems design and management. Only a few* offer
products/services that are geared towards SME development.

MARKET ANALYSIS

MARKETING STRATEGY
The purpose of our marketing is to provide qualitative innovative HR products and
services at the lowest possible selling price. This will be accomplished by positioning our
products and services as being valuable to customers that they are guaranteed to be worth
more to their employees than their selling price.

The target market will be small and medium enterprises, large organizations, government
parastatals, development agencies as well as non – governmental organizations.

Market strategic mix

Market strategy mix to be utilized will be a combination of the following;

 Organize the business around customers instead of products/services.

 Consistently learning who the most profitable customers are: the 80: 20 rule, 80%
or more of the profits come from 20% or less of the customers, keeping profitable
customers and winning new ones who fit the profile is our number one job.
 Tailoring products/services to give each individual customers exactly what he/she
wants: We will move away from mass marketing and towards one – to –one
marketing where each customer gets products/services tailored just for them

Pent House, GTB Building, 80A, Allen Avenue, Ikeja, Lagos. 6

Tel/Fax: 234-01-8168538, 08023322843, E mail: ronideanconsulting@yahoo.com
www.ronideanconsulting.com
  Taking special care to hire, train, motivate and keep employee who will take
special care of the customers – customer loyalty is rooted in employee loyalty.
 Capitalize on the tools of the digital age: we shall employ the use of technological
systems and processes that will enable us to quickly capture information about our
customers and our customers quickly capture information about us e.g.
website/internet technology, article publications in daily newspapers, workshops
and seminars.
 Excellent service: In today’s service – oriented economy, excellent service is more
than a competitive weapon – it is a survival skill and those institutions without it
run the high risk of going the way of the steam locomotive. RDC will ensure
excellent service delivery to is customers by going the extra mile to ensuring
quality and service delivery in terms of price, quality and speed.

The niche to be occupied is one that stands valuable services that help customers achieve
their stated business goals. Our identity will be of expertise and quick response to
customers’ requests. Thirty percent of sales will be allocated to marketing

Distribution and sales strategy

 Internet and e – mails
 Newspaper advert and flyers
 Participation in seminars and workshops
 Multiple discount

Sales forecast
We plan to grow our sales within the first year by 25%, within the subsequent years;
RDC plans to maintain the growth of its sales by at least 35% for the next three years and
45% the following year. The financial representations of these are presented in the 5-year
financial plan.

OPERATION PLANS
On calling at RDC, a friendly front desk staff greets the customer and offers help and
suggestion in taking the brief order, within moments the customer is introduced to the
unit head of their request operation where a one – on – one briefing to understanding the
clients’ needs are done and verified within forty – eight hours. On verification of clients
need a memorandum of understanding is signed between the customer and RDC which
precede the official receiving of brief letter and signing of contract agreement.

Scope of operations
All proprietary or special skills unique to RDC, as well as task that differentiate our
Pent House, GTB Building, 80A, Allen Avenue, Ikeja, Lagos. 7
Tel/Fax: 234-01-8168538, 08023322843, E mail: ronideanconsulting@yahoo.com
www.ronideanconsulting.com
products/services from the competition, task critical to the perceived value of our
products/services as well as large transaction costs (money, time, inconvienence, etc) will
be kept in – house, except in special cases where the required competency or facility is
not present then subcontracting becomes an option. But the value of the subcontracted job
must not exceed 30% of the total monetary value of the brief.

On going operations
RDC will be operated as a sole proprietorship with the professional services of associate
consultants that will be designated as either senior partners or associate partners.

Pent House, GTB Building, 80A, Allen Avenue, Ikeja, Lagos. 8

Tel/Fax: 234-01-8168538, 08023322843, E mail: ronideanconsulting@yahoo.com
www.ronideanconsulting.com
S/n Operational Items Cost(=N=)
1 1 Lap top PC 140,000
2 Laser jet printer 12,000
3 stationeries 35,000
4 Bsuiness registration 15,000
5 Tables 20,000
6 Chairs 10,000
7 Offiice Space 100,000
8 Website design/other internet services 30,000
9 Telephones/fax 60,000
10 Transport 100,000
11 Working capital 150,000

Total 672,000

DEVELOPMENT PLAN
Starting from its present location, RDC plans to become one of the top three HR
consulting firm in Nigeria. Within its first year of operation, RDC plans to raise is initial
working capital from its sole proprietors savings and soft loans from friends and family
members and concentrates its marketing effort on client cultivation and development. We
plan to grow our client base within the first year by 25%, our website as well as other
marketing communication tools would have been developed and in use.

Within the subsequent years, RDC plans to maintain the growth of its customer’s base by
at least 35% for the next three years and 45% the following year.

Within the second year of operation, RDC plans to move to a more centrally located
office space at the central business district, Alausa – Ikeja. We also plan to secure the
franchise to run certain internationally recognize training programs and consulting tools
in conjunction with the franchisers; this will be done within the second quarter of our
second year of operation and third quarter of our third year of operation.

Pent House, GTB Building, 80A, Allen Avenue, Ikeja, Lagos. 9

Tel/Fax: 234-01-8168538, 08023322843, E mail: ronideanconsulting@yahoo.com
www.ronideanconsulting.com
FINANCIAL ESTIMATE

5 YEAR FINANCIAL PLAN

Income Streams FY 1 FY2 FY3 FY4 FY5

Recruitment(15%) 600000 789750 789750 789750 848250

Training(62%) 2400000 3264300 3264300 3264300 3506100
HR Systems((23) 900000 1210950 1210950 1210950 1300650
(a)Total 3900000 5265000 5265000 5265000 5655000
Bal c/f 257000 184450 648550 442000 607240
(b)Total bal 4157000 5449450 5913550 5707000 6262240

Expenditure Streams

Operations infrastructures 257000 257000 500000 200000 0

Salaries/wages 960000 960000 960000 1056000 1056000
Training & Development 96000 96000 96000 105600 105600
Professional dues 30000 30000 30000 30000 30000
Cost of sales 1170000 1579500 1579500 1579500 1696000
Outsourcing 1170000 1579500 1579500 1579500 1696000
(c)Total 3683000 4502000 4745000 4550600 4583600
Gross profit 217000 763000 520000 714400 1071400
Tithe(10%) 21700 76300 52000 71440 107140
Tax(5%) 10850 38150 26000 35720 53570
(d)Total 32550 114450 78000 107160 160710
Net profit 184450 648550 442000 607240 910690

Pent House, GTB Building, 80A, Allen Avenue, Ikeja, Lagos. 10

Tel/Fax: 234-01-8168538, 08023322843, E mail: ronideanconsulting@yahoo.com
www.ronideanconsulting.com