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  • Market Research Report: Sanitaryware Market in India 2013

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    For the complete report, get in touch with us at : info@netscribes.com Abstract: Netscribes’ latest market research report titled Sanitaryware Market in India 2013 states that sanitaryware manufacturers are experiencing high demand for their products due to multiple factors. With an increase in the income of households and a resultant shift in the lifestyle, demand for high-end premium products has boomed in the past few years. More and more people are viewing sanitaryware products as a medium through which they can showcase their wealth and premium lifestyle. Besides, companies are also manufacturing products to suit the upbeat lifestyle of new age Indians by laying greater emphasis on looks and comfort. The rapid growth of the real estate sector also has an important role in the growth of the sanitaryware markets. With new residential and commercial establishments coming up at a very fast pace, demand for sanitaryware has also increased. Moreover, builders have also started to understand the importance of having bathrooms with a premium look as a result of which they are investing in installing high-end products. The replacement demand in the country is very low at present. This however, offers a vital growth opportunity for the manufacturers. Moreover, the entry-level products are also likely to experience high demand in future due to India’s low sanitation penetration. Around one-third of the country’s population does not have access to basic sanitation facilities at present. As awareness and affordability increases, more people will be willing to spend on sanitation facilities. Table of Contents: Slide 1: Executive Summary Macroeconomic Indicators Slide 2: GDP at Factor Cost: Quarterly (2009-10, 2010-11, 2011-12, 2012-13), Inflation Rate: Monthly (Nov 2012 – Apr 2013) Slide 3: Gross Fiscal Deficit: Monthly (Sep 2011-Feb 2012), Exchange Rate: Monthly (Dec 2012 – May 2013) Slide 4: Lending Rate: Annual (2009-10, 2010-11, 2011-12, 2012-13), Trade Balance: Annual, FDI: Annual (2009-10, 2010-11, 2011-12, 2012-13) Introduction Slide 5: Sanitaryware Products – Sinks Slide 6: Sanitaryware Products – Water Closets and Bath Tubs Slide 7: Sanitaryware Process Flow Chart Market Overview Slide 8: Sanitaryware – Market Overview, Market Size & Growth (Value-Wise; 2010-11 – 2016-17e) Slide 9-10: Estimated Demand for Sanitaryware by 2017 and Sources of Demand Slide 11: Latrine Facility – Segments (2011) Slide 12: Rural Latrine Facility within Premises (2001, 2011), Urban Latrine Facility within Premises (2001, 2011) Slide 13: Rural Bathing Facility within Premises (2001, 2011), Urban Bathing Facility within Premises (2001, 2011) Sanitation Facilities Slide 14-16: Basic Amenities Scenario – Latrine Facility (State-Wise; 2011) Slide 17: Percentage Share of Households Having Latrine Facility (2011) Slide 18-20: Basic Amenities Scenario – Bathing Facility (State-Wise; 2011) Slide 21: Percentage Share of Households Having Bathing Facilities (2011

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    Market Research Report : Sanitaryware market in india 2013

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    For the complete report, get in touch with us at : info@netscribes.com Abstract: Netscribes’ latest market research report titled Sanitaryware Market in India 2013 states that sanitaryware manufacturers are experiencing high demand for their products due to multiple factors. With an increase in the income of households and a resultant shift in the lifestyle, demand for high-end premium products has boomed in the past few years. More and more people are viewing sanitaryware products as a medium through which they can showcase their wealth and premium lifestyle. Besides, companies are also manufacturing products to suit the upbeat lifestyle of new age Indians by laying greater emphasis on looks and comfort. The rapid growth of the real estate sector also has an important role in the growth of the sanitaryware markets. With new residential and commercial establishments coming up at a very fast pace, demand for sanitaryware has also increased. Moreover, builders have also started to understand the importance of having bathrooms with a premium look as a result of which they are investing in installing high-end products. The replacement demand in the country is very low at present. This however, offers a vital growth opportunity for the manufacturers. Moreover, the entry-level products are also likely to experience high demand in future due to India’s low sanitation penetration. Around one-third of the country’s population does not have access to basic sanitation facilities at present. As awareness and affordability increases, more people will be willing to spend on sanitation facilities. Table of Contents: Slide 1: Executive Summary Macroeconomic Indicators Slide 2: GDP at Factor Cost: Quarterly (2009-10, 2010-11, 2011-12, 2012-13), Inflation Rate: Monthly (Nov 2012 – Apr 2013) Slide 3: Gross Fiscal Deficit: Monthly (Sep 2011-Feb 2012), Exchange Rate: Monthly (Dec 2012 – May 2013) Slide 4: Lending Rate: Annual (2009-10, 2010-11, 2011-12, 2012-13), Trade Balance: Annual, FDI: Annual (2009-10, 2010-11, 2011-12, 2012-13) Introduction Slide 5: Sanitaryware Products – Sinks Slide 6: Sanitaryware Products – Water Closets and Bath Tubs Slide 7: Sanitaryware Process Flow Chart Market Overview Slide 8: Sanitaryware – Market Overview, Market Size & Growth (Value-Wise; 2010-11 – 2016-17e) Slide 9-10: Estimated Demand for Sanitaryware by 2017 and Sources of Demand Slide 11: Latrine Facility – Segments (2011) Slide 12: Rural Latrine Facility within Premises (2001, 2011), Urban Latrine Facility within Premises (2001, 2011) Slide 13: Rural Bathing Facility within Premises (2001, 2011), Urban Bathing Facility within Premises (2001, 2011) Sanitation Facilities Slide 14-16: Basic Amenities Scenario – Latrine Facility (State-Wise; 2011) Slide 17: Percentage Share of Households Having Latrine Facility (2011) Slide 18-20: Basic Amenities Scenario – Bathing Facility (State-Wise; 2011) Slide 21: Percentage Share of Households Having Bathing Facilities (2011

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    Market Research Report: Sanitaryware Market in India 2013

    Uploaded by

    Netscribes, Inc.
    For the complete report, get in touch with us at : info@netscribes.com Abstract: Netscribes’ latest market research report titled Sanitaryware Market in India 2013 states that sanitaryware manufacturers are experiencing high demand for their products due to multiple factors. With an increase in the income of households and a resultant shift in the lifestyle, demand for high-end premium products has boomed in the past few years. More and more people are viewing sanitaryware products as a medium through which they can showcase their wealth and premium lifestyle. Besides, companies are also manufacturing products to suit the upbeat lifestyle of new age Indians by laying greater emphasis on looks and comfort. The rapid growth of the real estate sector also has an important role in the growth of the sanitaryware markets. With new residential and commercial establishments coming up at a very fast pace, demand for sanitaryware has also increased. Moreover, builders have also started to understand the importance of having bathrooms with a premium look as a result of which they are investing in installing high-end products. The replacement demand in the country is very low at present. This however, offers a vital growth opportunity for the manufacturers. Moreover, the entry-level products are also likely to experience high demand in future due to India’s low sanitation penetration. Around one-third of the country’s population does not have access to basic sanitation facilities at present. As awareness and affordability increases, more people will be willing to spend on sanitation facilities. Table of Contents: Slide 1: Executive Summary Macroeconomic Indicators Slide 2: GDP at Factor Cost: Quarterly (2009-10, 2010-11, 2011-12, 2012-13), Inflation Rate: Monthly (Nov 2012 – Apr 2013) Slide 3: Gross Fiscal Deficit: Monthly (Sep 2011-Feb 2012), Exchange Rate: Monthly (Dec 2012 – May 2013) Slide 4: Lending Rate: Annual (2009-10, 2010-11, 2011-12, 2012-13), Trade Balance: Annual, FDI: Annual (2009-10, 2010-11, 2011-12, 2012-13) Introduction Slide 5: Sanitaryware Products – Sinks Slide 6: Sanitaryware Products – Water Closets and Bath Tubs Slide 7: Sanitaryware Process Flow Chart Market Overview Slide 8: Sanitaryware – Market Overview, Market Size & Growth (Value-Wise; 2010-11 – 2016-17e) Slide 9-10: Estimated Demand for Sanitaryware by 2017 and Sources of Demand Slide 11: Latrine Facility – Segments (2011) Slide 12: Rural Latrine Facility within Premises (2001, 2011), Urban Latrine Facility within Premises (2001, 2011) Slide 13: Rural Bathing Facility within Premises (2001, 2011), Urban Bathing Facility within Premises (2001, 2011) Sanitation Facilities Slide 14-16: Basic Amenities Scenario – Latrine Facility (State-Wise; 2011) Slide 17: Percentage Share of Households Having Latrine Facility (2011) Slide 18-20: Basic Amenities Scenario – Bathing Facility (State-Wise; 2011) Slide 21: Percentage Share of Households Having Bathing Facilities (2011

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    SanitarywareMarket India

    October2013

    ExecutiveSummary
    Market
    IndiansanitarywaremarketisexpectedtoreachINRhmnin20e,growingataCAGRofx%,fromINRamnin 20 Unorganizedsectoraccountsfor~z%ofthesanitarywaremarketintermsofvolume Drivers: HighIncomeandChangingLifestyle RealEstateBoom ReplacementDemand UntappedMarketPotential IncreasingAwarenessAmongConsumers TotalSanitationCampaign&12thFiveYearPlan(201217) PublicToiletSchemes HousingPolicies 100%FDIinRealEstate PremiumSanitarywareSegment IncreasingForeignPresence EmergenceofConceptWashrooms GreenInitiatives MajorBrands Challenges: RiseinPowerandFuelCosts LargeUnorganizedSector Seasonality

    Drivers& Challenges

    Government Initiatives

    Trends

    Competition

    Company1

    Company2

    Company3

    Company4

    SANITARYWAREMARKETININDIA2013.PPT

    EconomicIndicators Introduction MarketOverview SanitationFacilities ExportImport Drivers&Challenges GovernmentInitiatives Trends CompetitiveLandscape StrategicRecommendations Appendix
    SANITARYWAREMARKETININDIA2013.PPT

    EconomicIndicators(1/3)
    GDPatFactorCost:Quarterly
    INRtn 14 13 12 11 10 Q1 Q2 200910 201011 201112 Q3 201213 Q4 a1 b1 c1 d1 a2 b2 c2 d2 b3 c3 d3 d4 b4 c4

    InflationRate:Monthly y
    %
    1.0 0.8 0.6 0.4 0.2 0.0

    Nov2012 Dec2012

    Dec2012 Jan2013

    Jan2013 Feb2013

    Feb2013 Mar2013

    Mar2013 Apr2013 4

    SANITARYWAREMARKETININDIA2013.PPT

    Sanitarywarereferstothevariousplumbingfixturessuchas sinksor
    SanitarywareProducts(1/2)

    Sinks
    Types Type1sinks,Type2sinks,Type3sinks,Type4sinks, Type5sinks,sinksfittedonTypeA/TypeB/TypeC cabinets MaterialsUsed Type1,Type2,Type3,Type4,Type5,Type6, Type7,Type8,Type9,Type10

    Sinkscanbeplacedoncountertopswhicharemadeofmarbleoronyx,andhaveruggedwaterproofsurfaces Moreover,sinksareintrendastheyhelptoimproveabathroom'sefficiency

    Shapes Designer WareSinks Shape1 Shape2 Shape3 Handcraftedsinksin glass,metaland ceramic

    SANITARYWAREMARKETININDIA2013.PPT

    Governmenttargettoprovideadequatesanitationwithin next5yearswillensuresustainedgrowthinthemarket
    SanitarywareMarket Overview

    Indiansanitarywaremarketaccountsfory%oftheglobalsanitarywareproductionandranksnth interms ofvolumewithintheRegionA Improvedlivingstandardsandincreasingawarenesslevelamongtheconsumershaveresultedinrapid growthofthesanitarywaremarket

    INRmn
    50,000 40,000 30,000 20,000 10,000 0

    MarketSizeandGrowth(ValueWise)
    h x% f b c d g

    20

    20

    20

    20e

    20e

    20e

    20e

    SANITARYWAREMARKETININDIA2013.PPT

    Asof2011,morethan50%ofthetotalhouseholdsinnine statesweredevoidofbasiclatrinefacilities
    BasicAmenitiesScenario LatrineFacility(2011) (1/3)
    Percentageofhouseholdshaving State/UnionTerritory State1 State2 State3 State4 State5 State6 State7 State8 State9 State10 State11 Top5statesinIndiaintermsofminimumavailabilityoflatrinefacilitiesin2011
    SANITARYWAREMARKETININDIA2013.PPT

    TotalHouseholds (000)

    WaterCloset (%)

    PitLatrines (%)

    OtherLatrines (%)

    NoLatrine (%)

    Indiahasbeenwitnessingatradedeficitoverthepasttwo years
    Exports
    IndiansanitarywareexportsdeclinedbyaCAGRof z%invaluetermsbetweenFY20 andFY20 Thiscouldbeassociatedwiththehighvalueofexport inFY20 asinthefollowing3yearsthevalueof exportshasbeenaroundINR~qmn WhileCountry1hasbeenthelargestexportmarket forsanitarywareintermsofvalueinFY20,the largestexportmarketforsanitarywareintermsof volumeforthesameperiodwasCountry3 RegionWiseExports Value (20)
    Country1 i1% a1% Country2 Country3 h1% g1% f1% d1% c1% b1% Country4 Country5 Country6 Country7 Others h2% g2% f2% d2% b2% i2% a2% INRmn
    300 200 100 0

    Exports(ValueandVolume)
    Value z% m2 l1 m1 20 n2 n1 20 p2 p1 20 Volume 000 000Kg
    1,500 1,000 500 0

    l2

    20

    RegionWiseExports Volume (20)


    Country3 Country2 Country1 Country4 Country5 Country8 c2% Country9 Others

    Note:HSCode74182010 Sanitaryware SANITARYWAREMARKETININDIA2013.PPT

    Drivers&Challenges Summary

    Drivers
    HighIncomeandChangingLifestyle RealEstateBoom ReplacementDemand UntappedMarketPotential IncreasingAwarenessAmong Consumers

    Challenges g
    RiseinPowerandFuelCosts LargeUnorganizedSector Seasonality

    SANITARYWAREMARKETININDIA2013.PPT

    GovernmentInitiatives Summary
    Impact

    TotalSanitationCampaign p g & 12thFiveYearPlan(201217)

    PublicToiletSchemes

    HousingPolicies(Urban)

    100%FDIinRealEstate

    SANITARYWAREMARKETININDIA2013.PPT

    10

    Trends Summary

    GreenInitiatives

    PremiumSanitaryware Segment

    KeyTrends
    Emergenceof ConceptWashrooms

    Increasing ForeignPresence

    SANITARYWAREMARKETININDIA2013.PPT

    11

    CompetitiveBenchmarking PublicCompanies(1/5)
    KeyRatiosofMajorPublicCompanies OperationalBasis(FY2013)(1/3)
    %
    50 40 30 20 10 0

    GrossMargin a1 a2

    OperatingMargin

    NetMargin

    a3 b1 b2 c1 Company2 c2 b3 Company3

    c3 3

    Company1

    Company p y2recordedg grossmargin g ofa2%, ,higher g thanthatofbothCompany p y1andCompany p y3whichrecordedg gross marginofa1%anda3%respectively Company1recordedoperatingmarginofb1%whichwaslowerthanthatofCompany2whichrecordedoperating marginofb2%,buthigherthanthatofCompany3whichrecordedoperatingmarginofb3% Company2recordedahighernetmarginofc2%comparedtoCompany1andCompany3whichrecordedanet marginofc1% c1 %andc3% c3 %respectively

    SANITARYWAREMARKETININDIA2013.PPT

    12

    CompetitionCurve PublicCompanies
    INRmn
    15,000

    TotalIncome a1

    NetProfit/Loss c1

    FY20

    10,000 5 000 5,000 0

    a2 Company1

    b b1

    b2

    c2 Company3

    Company2

    INRmn
    15,000

    l1

    TotalIncome

    NetProfit/Loss n1

    FY20

    10,000 5,000 0

    l2 Company1

    m1 m2 Company2 n2 Company3

    INRmn
    20,000

    p1

    TotalIncome

    NetProfit/Loss r1 q1

    FY20

    10,000

    p2 p
    0

    q2 Company2

    r2 Company3 13

    Company1

    SANITARYWAREMARKETININDIA2013.PPT

    Public:DomesticCompany Company1 (1/5)


    CompanyInformation
    CorporateAddress TelNo. FaxNo. Website YearofIncorporation TickerSymbol StockExchange HeadOffice Gurgaon

    OfficesandCentres India

    Products
    Sanitaryware Products

    KeyPeople
    N Name Person1 Person2 Person3 Person4 D i ti Designation Executive&NonIndependentChairman JointMD DeputyGeneralManagerofFinance AssistantVP

    SANITARYWAREMARKETININDIA2013.PPT

    14

    Public:DomesticCompany Company1 (2/5)


    Financial i i lS Snapshot h
    INRmn
    20,000 15 000 15,000 10,000 5,000 0

    K Ratios Key i
    NetProfit/Loss c2 d2 INRmn
    1,000 800 600 400 200 0

    TotalIncome b2 a2 a1 20 b1

    Particulars

    yoychange 2013 (201312)

    2012

    2011

    2010

    ProfitabilityRatios
    OperatingMargin NetMargin ProfitBeforeTaxMargin ReturnonEquity ReturnonCapitalEmployed ReturnonWorkingCapital ReturnonAssets ReturnonFixedAssets

    c1

    d1

    20

    20

    20

    FinancialSummary
    CompanyearnedanetprofitofINRXXmninFY20XX,ascomparedtonet profitofINRYmninFY20YY ItreportedtotalIncomeofINRXXmninFY20XX,registeringanincrease ofXpercentoverFY20YY ItearnedanoperatingmarginofX.XpercentinFY20XXanincreaseofX.X percentagepointsoverFY20YY ThecompanyreporteddebttoequityratioofX.XXinFY20XX,anincrease ofX.XpercentoverFY20YY

    CostRatios
    Operatingcosts(%ofSales) Administrationcosts(%of Sales) Interestcosts(%ofSales)

    LiquidityRatios
    CurrentRatio CashRatio

    LeverageRatios
    DebttoEquityRatio DebttoCapitalRatio InterestCoverageRatio

    KeyFinancialPerformanceIndicators
    Indicators
    MarketCapitalization(INRmn) TotalEnterpriseValue(INRmn) EPS(INR) ( ) PERatio(Abs)

    Value(dd/mm/yyyy)

    EfficiencyRatios
    FixedAssetTurnover AssetTurnover CurrentAssetTurnover WorkingCapitalTurnover CapitalEmployedTurnover
    Improved Decline

    SANITARYWAREMARKETININDIA2013.PPT

    15

    Public:DomesticCompany Company1 (3/5)


    KeyBusinessSegments
    Segment1
    100% 80% 60% 40% 20% 0%

    KeyGeographicSegments
    Segment3 d1% d2% d3% 20 100% 50% 0% 20 100% India Indiaistheonlygeographic segmentinwhichthecompany hasbeenoperatingforthelast fouryears

    Segment2 b1% c1% 1% c2% c3% 20

    a1% 1%

    a2% a3% 20

    b2% b3% 20

    BusinessHighlights(1/2)
    Description News ItisaflagshipcompanyoftheAGroupandisthelargestIndianmanufacturerof sanitarywareproductswithadominantmarketshareofx%oftheorganizedsector Companyhasachievedy%levelofcapacityutilizationinsanitaryware Company p yoffersitssanitaryware y underthebrands:Brand1, ,Brand2, ,Brand3andBrand4 Besides,ithasalsolaunchedtheworldspremiumbrandsBrand5andBrand6intheIndianmarket Companyhasawidespreadnetworkofmorethan15,000retailersand2,000+dealers Thereare18servicecentersacrossIndiaandmorethan458+shopinshop Faucets,WellnessProducts,Kitchenappliances,Tiles,ContainerGlassandPETBottlesand ExtractorFans Achieved8.26%higheraveragerealizationspertonneinthesanitarywaresegment
    SANITARYWAREMARKETININDIA2013.PPT

    Overview

    Network OtherProducts Realizations

    16

    Public:DomesticCompany Company1 (4/5)


    BusinessHighlights(2/2)
    Description News SanitarywareProducts: City1with hinstalled ll dcapacityof f1.5mnpiecesannually ll City2withinstalledcapacityof2mnpiecesannually Faucets: City3withinstalledcapacityof0.5mnpiecesannually Company p yhasachievedz% %incrementinsanitaryware y capacity p yalong gwithincreasing gthe faucetscapacityby10times Companyhassuccessfullycompletedtheexpansionof0.7mnpiecesofsanitarywareat theplantinCity2bySep2011,takingitscapacityto2mnpieceswithinabudgetedcost ofINR600mn During201112,companyhaslaunched25newsanitarywareproductsunderBrand1and twoseriesoffaucetsundertheBrand2 Companyhasforayedintotheultrapremiummarketsegmentbylaunching8newseries ofhighendluxurysanitarywareandfaucetsundertheBrand5,whichisapartofthe brandportfoliooftheirRegionA A basedwhollyownedsubsidiary Companyhasplansofgreenfieldexpansionof1.2mnpiecesofsanitarywareand2.5mn piecesoffaucetsinState1andState2,respectively
    InState1,companyplanstoinvestINR1,700mnandslowlyscaleupinvestmentsuptoINR5,000mn

    InstalledCapacity

    CapacityExpansion

    ProductLaunches

    ExpansionPlans

    SANITARYWAREMARKETININDIA2013.PPT

    17

    Public:DomesticCompany Company1 SWOTAnalysis (5/5)

    SAMPLE
    S O W T

    SANITARYWAREMARKETININDIA2013.PPT

    18

    Thankyoufortheattention
    SanitarywareMarket IndiareportispartofNetscribesManufacturing&Construction IndustrySeries. Foranyqueriesorcustomizedresearchrequirements,contactusat:
    Phone: Ph EMail: +91 912240987600 info@netscribes.com

    Followuson:

    AboutNetscribes,Inc. Netscribes, ,Inc.isaknowledge g consulting gandsolutionsf firmwithclienteleacrosstheglobe. g Thecompanys p y expertise p spans p areasof f investment&businessresearch,business&corporateintelligence,contentmanagementservices,andknowledgesoftwareservices. Atits coreliesatruevaluepropositionthatdrawsuponavastknowledgebase.Netscribes,Inc.isaonestopshopdesignedtofulfil clients profitabilityandgrowthobjectives. Disclaimer:Thisreportispublishedforgeneralinformationonly only.Althoughhighstandardshavebeenusedinthepreparation preparation,Netscribes Netscribes is notresponsibleforanylossordamagearisingfromuseofthisdocument.ThisdocumentisthesolepropertyofNetscribesandprior permissionisrequiredforguidelinesonreproduction.
    SANITARYWAREMARKETININDIA2013.PPT

    19

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