Mobilink CSR:

Support local communities in which customers, employees, investors and suppliers live Support programs to increase accessibility and use of mobile technology in education, community health and employability Protect the environment and promote sustainable practices in business value chain Promote diversity and remove barriers that prevent people from participating fully in society Support personal development of employees and their involvement in local communities Share benefits of developments in mobile communications technology as widely as possible According to CRS ( corporate social responsibility ) of mobilink, education is one of the responsibility of the organization.so to meet this goal they have started SMS literacy program.

SMS Literacy Program:

Creating access to education is a core part of Mobilink CSR initiatives. Together with United Nation education, scientific and cultural organization (UNESCO) and Buyned (a local NGO) Mobilink implemented a polite project to test the use of mobile phones in facilitating literacy in Pakistan. This was the first of its kind, anywhere in the world. After graduating from basic literacy courses, new literates return to a non-literate environment making it difficult for them to retain their newly acquired literacy skills. This initiative uses mobile phones to develop a mobile-based, distance post-literacy program where the new literates receive post-literacy materials as messages on a mobile thereby allowing them to maintain their literacy skills by providing constant access to reading materials. At 52% and with more than 50 million people illiterate, Pakistan has one of the lowest literacy rates in Asia. There is a large gender gap with the literacy rate for males over 15 years at 63% while that for females is 36%. The reasons for the prevailing situation in Pakistan are complex. One of the main reasons is the difficulty of retaining literacy skills of the new literates. In the pilot, the 250 learners received informative text messages daily in Urdu and were expected to respond. In the second part, the participants were evaluated on a periodic basis to assess gains in knowledge and learning. The program was conducted with the help of 10 teachers enlisted by Buyned. It was found that at the beginning of the program 57% of the girls were graded c and only 28% of girls managed to score an A However, near the end of the project the situation reversed with percentage of girls receiving a c dropped to only 11% where as 60% of girls were awarded an A. The program teachers also reported a stark improvement in the confidence of the young girls as owning a mobile phone made a difference to their sense of security.

Social audit of Mobilink SMS Literacy Program:

For doing social audit of Mobilink SMS Literacy program we can ask such questions from the users who are using SMS literacy program: How many messages do you receive on daily basis? A .5 to 10 b.10 to 15 c.15to25 d.25to35 Do any tutor provide to you by the organization? A. agree C. disagree B. strongly agree D. strongly disagree

Do you think that your tutor (if provided) cooperate you? A. agree C. disagree B. strongly agree D. strongly disagree

Do you think the language used in messages is easily understandable? A. agree C. disagree B. strongly agree D. strongly disagree

Do you think that any help is provided in case of problem facing in lecture? A. agree B. strongly agree C. disagree D. strongly disagree Do you think that this program is helpful for you in future? A. agree B. strongly agree C. disagree D. strongly disagree Do you have access to customer care center? A. agree B. strongly agree C. disagree D. strongly disagree Do you think customer service representative provide you all information which you want? A. agree B. strongly agree C. disagree D. strongly disagree Do you think that the information provided by customer service representative is useful for you? A. agree B. strongly agree C. disagree D. strongly disagree Do you think that the representatives of organization communicate effectively? A. agree B. strongly agree C. disagree D. strongly disagree Do you think no extra charges deduct from your account? A. agree C. disagree B. strongly agree D. strongly disagree