Professional Documents
Culture Documents
50 US
In This Issue
All’s Wellsville
5 Staple Art — NY REAL
Cleaning Up
28
North Dakota
Marketplace For Kids
April 2008
this carpe diem (seize the ward some kind of creative field involving
day) attitude in my mind. design. I honestly don’t know what my
I have worked on the future will bring – I just know that I want
student newspaper and to keep my options open. I’m doing well
yearbook all four of my professionally as a graphic designer,
years at Washburn, and both in print and online, and I intend to
because of my networking develop and diversify my talents in re-
©iStockphoto.com, martialwhite
o you think considerably more difficult to fix. run into this on occasion. There
S you have For long term success it is important is nothing fast about having to
a great idea for a to stay in tune with your mar- re-learn a basic menu and figure
business. Your family ket and make adjustments when out what you want to order.
and friends all agree necessary. Have you been to an
and support your dream electronics store lately? A few A popular method to look at the
all the way. After plan- years ago standard picture tube things that affect a business is called
ning, fund raising, investing in televisions were basically all you a SWOT analysis. (Sometimes mis-
equipment and all the other stuff could find, at least at a reasonable takenly called SWAT) SWOT stands
you have to do to get started you price. Flat screens were new and for Strengths, Weaknesses, Oppor-
are open and ready to become an very expensive. This is no longer tunities, and Threats. The first half
entrepreneur. In the beginning you the case. Today high definition flat of this, Strengths and Weaknesses,
did quite well and then all of a sud- screens are everywhere. In fact, if typically are your internal variables,
den your customers seem to have you see a TV with a picture tube at while Opportunities and Threats tend
disappeared. What happened? all, it most likely is in the closeout to be external. There are volumes
Good question! section and marked down for quick written about this method to evaluate
sale. With this example, what is any business situation. If you are not
Many things can determine the familiar with the process it might be
going to happen to your business
odds for success in an entrepre- helpful to do some research on it.
if you are in television repair?
neurial enterprise. These things,
known as variables, are either It is important to note that too much Wise entrepreneurs focus on their
internally or externally based. adjustment can also be a problem. strengths while working toward
Internal variables include your For instance, continually changing reducing their weaknesses. They keep
product offering, branding, your packaging is not only expensive an eye out for opportunities and are
marketing, shop layout, loca- but can confuse your customers. very familiar with what the competition
tion, and other elements that the The general public doesn’t is doing. They are aware of the fine
entrepreneur can easily control. adjust to change very well. They get balance between adjusting to changes
The external type, on the other hand, comfortable with seeing a product when necessary while maintaining
like the economy, technological in a manner they are used to. continuity for their customers. Yes, a
advancements, product demand, Product identification, important good idea for a business is a good
political considerations, compe- for long term success, can be hurt start but for long term success it is just
tition and the environment are by change. Fast food restaurants the beginning.
Slobodkin
Construction Industry
©iStockphoto.com, Alex
It’s Exciting,
Fun and Challenging!
Prizes! Prizes! Prizes! A) Learning What Matters – What is a good business ethic?
Submit your answers to questions A through F and win a fun B) Know Your Business – What is your product?
prize! One entry per student. Provide: (1) your name and C) Making It Special – What’s in a name?
grade; (2) your teacher’s name and subject; (3) the name,
address and phone number of your school; and (4) your D) Corner The Market – How will you reach your customers?
answers for questions A through F. Submit your entry via E) If Money Doesn’t Grow On Trees – Where does it grow?
email to buildacareer@hbi.org or fax to 202-266-8999.
F) Getting Down To Business – Do you need a business plan?
Start with a good business ethic and end with a plan!
or write to mashmore@entre-ed.org
with subject line “3 + 1 offer”
Do You Want to See Your Story in Print?
Well, if it works for our magazine, we will print it.
With the exception of cleaning up some grammar, spelling, and instruction sheet to give you some suggestions on how to put
other technical stuff your English teacher wanted you to pay your story together. Just write us (at the address below) and
attention to, we’ll leave your message the way you send it to we’ll be glad to send it to you.
us. It is, after all, your message and this is your magazine.
What have you got to lose? Here is a free chance (there is
All we really need is one page (typed) with a picture or two absolutely no charge for students to submit their story) to get
(1500kb jpeg files or larger are best) about what you want to no cost advertising for your product, web page or service.
say. Of course, the articles and pictures you send become the Opportunities like this don’t happen often.
property of the magazine and will not be returned. Also, they
may be used for other promotional purposes by the magazine This is your magazine. It’s reaching thousands of classrooms
and its parent company, The Consortium for Entrepreneurship each month. This is your chance to help yourself and help
Education. others in the process.
If we use your story, we will get your final approval of all edits Change has to begin somewhere and often the best way to
before we print it. To make it easy we even have a writing pay something back is to pay it forward!
Sincerely,
Mike Ashmore
Editor, Future CEO Stars Magazine
mashmore@entre-ed.org
Success One
Bag at a Time
BY EVA HARRIS
For this exercise there were only 3 variables that really needed to
be adjusted to determine the best source. In the real world, there are
countless figures that have to be crunched all the time. To maximize
profits an Entrepreneur has to stay on top of his sources and keep up
with these ever changing numbers.
This is just one little example of the type of mathematics an Entrepre-
neur must master to excel, or even survive, in the highly competitive
profession of being an independent business owner. Of course if
math isn’t your field you can hire someone else to do it for you, but
how will you know if they are getting it right? As for the hypotenuse
of a triangle… If it were only that easy!
Directions
Pes
kyM
on
key
BY SISAT IGZAO
My Own Thing I was turned on to lawn care when I first moved to Florida. I had
never seen a commercial lawn care business—where I came
from, everybody mowed their own lawns. The professional who
BY BRANDON TYLER VICKERY mowed my neighbor’s yard asked if I would like to help him.
I got a job with him and started mowing lawns in my neighbor-
hood with my push mower and an electric trimmer. I also trim
hedges, line trim, and pull weeds. After three years, I stopped
working for him and bought full commercial equipment. I have
been mowing lawns for five years now and have experienced
both the good and the bad of entrepreneurial life.
I love that I can choose my own schedule and that I have no
one to boss me around. By working for myself, I earn more
money and don’t have to worry about an hourly wage. I sched-
ule work on two or three days each week and do all the work
on those days. Those days are very busy, but this schedule
allows me to take three to four-day vacations occasionally
during the summer, or to do other things that I want to do. I plan
to expand my business within the next year and have several
crews working throughout the Gainesville and Ocala areas.
This will require me to purchase two more sets of equipment to
be run by other people working for me.
During the winters I have had problems with funds. To compen-
sate for this, I learned to put money away in the summer to help
me through the winter. I handle equipment problems by going
into this fund to pay for parts, and I do the work myself to save
money. My most effective marketing has been flyers and word
of mouth. I placed an ad in our local yellow pages; however
the results from this were not very productive.
If I could give advice to someone considering starting their own
business, I would say you should never give up, even when
times are bad. You just have to learn to plan ahead and ad-
just. Set realistic goals, and then stick to them. Finally, observe
not only your own mistakes but also mistakes made by other
people, and learn from them. Its OK to make mistakes—just
Brandon Tyler Vickery don’t keep repeating them.
I nnovative passion is the driving force student members of the PY organization “It’s exciting to see students take what
behind this student-run organization. work to achieve unconventional heights. they learn in the classroom and apply it
Society’s general consensus regarding the and be successful.”
“Prominent Youth is a means for young
success of a high school student assumes The sole purpose of the organization is
adults to earn their way, their own way,”
that we will not find success in the busi- to open doors for excelling students and
said Scott Beeson, Founder/CEO of
ness field until after college graduation. to ultimately better the community.
Prominent Youth, Inc. “They pursue their
Prominent Youth, Inc. (PY) has created a
passions with counsel from nurturing “These students are capable of building
fighting opposition to this status quo.
mentors, and through that pursuit, they their own business and have the ability
PY partners believe that young adults discover that it takes hard work to make to lead, at this age, and learn what
do not have to wait until we finish our your passion a reality.” most believe people should learn after
education to finally begin developing they get their degree,” said Beeson.
Among the varied projects is Stop N
our passions. We have the capabilities “This is real – students can rise up to this
Shop, an online eBay trading assistant
and knowledge to achieve now. All busi- challenge daily, now.”
and one of the longest running PY busi-
ness professionals understand that it is
nesses. Forté Photography is a photogra-
an immensely competitive world – so PY
phy business that captures moments for
is giving a head start to America’s future
all occasions, created by Sarah Dawes,
leaders.
a freshman at Central Missouri State
The organization began in June 2005 University, and Samantha VanPool, a
as a concept to provide high school freshman at Maple Woods Community
students with an opportunity to enhance College. Array KC magazine is a
their natural talents in the business world. student produced entertainment publi-
Unlike typical employment opportunities cation geared toward the 14-22 age
available for young adults, this new or- group that has successfully completed its
ganization has provided alternative jobs. seventh issue. PY Productions is a team of
While others earn minimal wages, PY partners that organizes, promotes and
Activities include
• Buying, Pricing, and Selling Products • Interacting with other players through Home Version
(called “Gwidgets”) question and answer, drawing, charades, $49
trivia, word puzzles, and more!
• Managing Employees
• Evaluating success by calculating Equity
• Paying Expenses Education Version
• Preparation of Balance Sheet and Profit
• Managing Cash Flow with teacher
and Loss statements (optional) resources
• Investing in Product Quality and Marketing
• Accounting General Journal and General
• Negotiating with other players Ledger (optional)
$129
• Balancing work and life • and much more!
GoVenture Activity
tions offer the fastest, most effective and fun
learning experiences ever!
Matching — Stock Market Similar to how pilots train using flight
Directions: simulators, highly visual and realistic
GoVenture programs enable youth and
Match the letters on the left with their
corresponding definitions on the right.
adults to gain years of business, money
and life experience in minutes.
A. Volume The most common type of stock available and is the last
Become the CEO of a virtual business,
to get paid in case of bankruptcy.
a stockbroker trading on a virtual
B. Ask Price This term refers to an investor’s ability to sell their stock in exchange, or navigate your way through
a company, quickly converting the stock to money. the next 50 virtual years of your financial
C. Preferred Stock future.
Distributions of money, stock, or other property a corpora-
tion pays you because you own stock in that corporation.
D. Spread More than just fun and learning,
The price as determined dynamically by buyers and GoVenture provides an experience that
E. Bid Price sellers in an open market. enables you to realize your potential,
The lowest price a seller is willing to sell a stock for. both in terms of what is possible and the
F. Dividends wisdom of how to make it happen.
The difference between bid and ask prices.
G. Stock GoVenture is used in homes, schools,
Ownership of more than 50 percent of a company’s
universities, and businesses throughout
voting stock.
H. Market Price North America and around the world.
The number of shares being traded.
Visit the GoVenture website
I. Common Stock The highest price a stock purchaser is willing to pay. for many more free resources!
A percentage of ownership in a company – also called
J. Majority Interest
shares.
K. Liquidity A class of stock which may have additional rights other
shares do not, and which has a higher priority getting
paid in the event of bankruptcy. www.goventure.net
Answers: 1:I, 2:K, 3:F, 4:H, 5:B, 6:D, 7:J, 8:A, 9:E, 10:G, 11:C
Cleaning Up
B R O U G H T T O Y O U B Y:
IN CONJUNCTION WITH: