Course: Introduction to Public Relations Instructor: Miss Nida

Name: Sabeen Ghauri Major: Media Studies Section: B

News Release Of Sony

Keep Calm And Bake On! The Crisco Pie Hotline Is Back With Extended Holiday Hours Keep Calm And Bake On! The Crisco Pie Hotline Is Back With Extended Holiday Hours Dial 1-877-FOR-PIE-TIPS for Tips and Tricks to Help Achieve Pie Baking Perfection

ORRVILLE, Ohio, Oct. 10, 2013 /PRNewswire/ -- For those hoping to leave burnt and soggy pie crusts a thing of the past keep calm and bake on the pie experts from Crisco are here to help! Just as fall baking gets underway, the Crisco Pie Hotline (1-877-FOR-PIE-TIPS) returns for its eighth year to help home bakers succeed with the perfect pie crust.

From how to avoid shrinking crusts to creating the perfect filling, the Crisco Pie Hotline provides information and tips around the clock to assist bakers with some of the most common pie-baking challenges. Live pie experts can be reached Monday through Friday 9:00 a.m. to 7:00 p.m. ET by calling 1-877-FOR-PIE-TIPS (877-367-7438). During the harried holiday season when pie baking is at its peak, live pie experts are on-call during extended hours, Monday through Friday 8:00 a.m. to 8:00 p.m. ET from November 18 27, and 8:00 a.m. to 7:00 p.m. ET from December 16 23. Additionally, recorded tips and tricks can be accessed 24 hours a day.

"For more than 100 years, Crisco has been a staple in helping to achieve that tender, flaky pie crust that people will talk about throughout the holidays," said Maribeth Burns, Vice President, Corporate Communications, The J.M. Smucker Company. "Even though pie baking may seem challenging at first, with the right tools, techniques, and occasional help along the way, anyone can create a truly perfect pie. We are proud to bring back the Crisco Pie Hotline to ease the stress of seasonal baking and offer advice on how to wow guests with pie baking perfection."

In addition to classic sweet pie recipes, the experts at the Crisco test kitchen have been working away to bring some delicious new savory pie recipes to your family table (available at www.Crisco.com): Caramel Apple Walnut Pie Leftover apples from the annual trip to the orchard? Update the traditional apple pie recipe with a new twist that incorporates the delicious flavors of fall. Classic Chicken Pot Pie Nothing says comfort like chicken pot pie, and the addition of the Classic Crisco Pie Crust to this recipe truly makes it a supper superstar. Mini Bacon and Leek Quiche Warm and savory, these tiny tarts are perfect appetizers for fall gatherings and holiday guests. Savory Pumpkin Parmesan Empanadas Flavors of thyme, pumpkin and ricotta cheese blend together in this holiday twist on savory hand pies.

The Crisco Pie Hotline will also feature tips and trends from award-winning pie expert and author, Michele Stuart, the owner of Michele's Pies (located in Westport and Norwalk, CT) and the author of the best-selling cookbooks Perfect Pies (Random House, 2011) and the new Perfect Pies & More (Random House, October 22, 2013). In November, fans can also log on to visit the Crisco Facebook and Pinterest pages to find step-by-step tutorials, recipes and inspiration from Michele Stuart.

For more information about the Crisco Pie Hotline or for additional tips, recipes and how-to videos, visit Crisco.com. Join the Crisco community on Facebook at Facebook.com/Crisco or on Pinterest at Pinterest.com/criscorecipes.

About The J. M. Smucker Company

For more than 115 years, The J.M. Smucker Company has been committed to offering consumers quality products that bring families together to share memorable meals and moments. Today, Smucker is a leading marketer and manufacturer of fruit spreads, retail packaged coffee, peanut butter, shortening and oils, ice cream toppings, sweetened condensed milk, and health and

natural foods beverages in North America. Its family of brands includes Smucker's^, Folgers^, Dunkin' Donuts^, Jif^, Crisco^, Pillsbury^, Eagle Brand^, R.W. Knudsen Family^, Hungry Jack^, Cafe Bustelo^, Cafe Pilon^, White Lily^ and Martha White^ in the United States, along with Robin Hood^, Five Roses^, Carnation^ and Bick's^ in Canada. The Company remains rooted in the Basic Beliefs of Quality, People, Ethics, Growth and Independence established by its founder and namesake more than a century ago. For more information about the Company, visit www.smuckers.com.

The J. M. Smucker Company is the owner of all trademarks, except for the following which are used under license: Pillsbury^, the Barrelhead logo and the Doughboy character are trademarks of The Pillsbury Company, LLC; Carnation^ is a trademark of Societe des Produits Nestle S.A.; Dunkin' Donuts^ is a registered trademark of DD IP Holder, LLC; and Douwe Egberts^ and Pickwick^ are registered trademarks of Sara Lee/DE B.V. Borden^ and Elsie are also trademarks used under license.

Dunkin' Donuts brand is licensed to the Company for packaged coffee products sold in retail channels such as grocery stores, mass merchandisers, club stores, dollar stores and drug stores. Information in this document does not pertain to Dunkin' Donuts coffee or other products for sale in Dunkin' Donuts restaurants. K-Cup and K-Cups are trademarks of Keurig, Incorporated.

SOURCE The J.M. Smucker Company

Why do I like this news release and what are the chances of it being published? Belonging to a very traditional Punjabi family, I have a knack for cooking and not just the desi food items but different cuisines as well. Crisco is one of my favorite brands, with its wide range of cooking items such as shortenings, cooking oils, cooking sprays etc. Crisco helps in easing your cooking and also lessens the time consumed in various tasks required to perform before and after cooking. Finding a news release directly related to your liking is rare. The chances of this particular news release of being published are high internationally it is an international brand and is widely used

all over the world. Housewives, teenager interested in baking, girls interested in cooking will be targeted through this news release and with its offer of helping people bake through a hotline will attract a lot of audience. Plus, Crisco is launching its various new pie recipes that will further help improve or perfect the crust of a pie. Hence, this particular news item, will grab the attention of thousands of readers both online and in printed form.

News Release of Zara

Zara Opens Its New Global Concept Store on New York Citys Fifth Avenue 15.03.2012

Zaras largest US store designed with the latest advancements in sustainability and will be used as the global standard for the international retailer Zara, the Inditex Groups fashion retailer, inaugurates a New York City store showcasing Zaras revamped architecture and interior design scheme. The establishment, in the Tishman Building (666 Fifth Avenue, at the intersection of 52nd Street), enjoys a unique location at the heart of one of the world's prime shopping destinations. The shop's layout reflects an innovative approach to interior design that puts Zara fashions at centre stage.

The new Fifth Avenue Zara is the retailer's largest outlet in the United States, encompassing more than 3,000 square metres spread over three floors. The shop opens onto than 23 metres. The store will employ 450 people.

The new store image is based on four principles: beauty, clarity, functionality and sustainability. The store designs primary emphasizes simplicity as part of the retailers ongoing mission to facilitate direct contact with customers.

In each of the three floors, the store is organized around two long corridors or "catwalks" that lead to intimate boutique-like cubes on each side. Each space showcases a specific collection. The wood furniture is finished in neutral elegant colors and textures reminiscent of fabrics such as linen or silk. Additionally, the shop includes all of the sustainability features of Inditexs eco-efficient stores, marking further progress in the Groups environmental commitments as outlined in its Sustainable Inditex 2011-2015 Plan. The following are a few highlights of the Fifth Avenue Zaras environmental sustainability features:

Motion detectors in the storeroom dim the areas lights by 80% when no one is present.

Motion detectors for lighting are also installed in less-transited areas (toilets and back-of-store corridors). The stores lighting dims to 66% of normal during janitorial and merchandise loading and

unloading shifts.

The shop is equipped with the most efficient heating and air conditioning on the market

thanks to its Variable Refrigerant Volume system.

Energy-intensive systems are turned on in a sequential pattern to prevent demand spikes.

Thermostats automatically adjust for heating and air conditioning.

Electronically-regulated air curtains at store entrances prevent the influx of colder or hotter

air from outside.

Speed-controlled mechanical escalators.

Automatically opening double entrance doors.

Wood used in store fittings and furnishings bears the PEFC seal (Programme for the

Endorsement of Forest Certification), which guarantees that it comes from sustainably, responsibly harvested forests.

Zara shopping bags also bear the PEFC seal, while plastic bags are biodegradable.

The result of these measures is a store that consumes 30% less energy annually than the average for a conventional shop, uses 70% less water and prevents atmospheric emissions of more than 150 tonnes of CO2 per year.

A global presence, with more than 5,500 stores

The Inditex Group welcomes shoppers in more than 80 countries with more than 5,500 stores and eight retail formats: Zara, Pull&Bear, Massimo Dutti, Bershka, Stradivarius, Oysho, Zara Home and Uterqe. With total net sales exceeding 12.5 billion Euros in 2010, Inditex is renowned for a business model that enables it to quickly meet changing market needs. All establishments worldwide receive new product twice weekly, enabling them to constantly refresh their merchandise with the latest fashion trends and tweak their collections to account for their own customers changing tastes and desires. More than 1,000 product design and development personnel at Inditex receive ongoing feedback from Group stores, helping them to mobilize rapidly to offer customers the items they crave at an attractive price.

Why do I like this news release and what are the chances of it being published? While shopping for accessories, clothes and shoes, I have mostly preferred Zara as the fittings are comfortable, the quality is good and the brand itself is reliable. Launch of Zara on Fifth Avenue is worth creating hype among its consumers, which according to my research are quite a few. The technology used in the store is remarkable and will undoubtedly be appreciated by engineers, ecologists and Zaras consumers. Inditex has once again done a marvelous job in both promoting the brand and the companys image. Opening of Zara on Fifth Avenue which is the fashion hub of New York will attract marketers, merchandisers, fashion designers and most importantly, media persons. Hence the news item has quite a few chances of getting published online and on print.