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Banpo Bridge

COEX Mall

Seoul National Museum

Cheonggyecheong Stream

Geography
Seoul is in the northwest of South Korea. Seoul proper comprises 605.25 km2, with a radius of approximately 15 km (9 mi), roughly bisected into northern and southern halves by the Han River. The Han River and its surrounding area played an important role in Korean history. The Three Kingdoms of Korea strove to take control of this land, where the river was used as a trade route to China (via the Yellow Sea). The river is no longer actively used for navigation, because its estuary is located at the borders of the two Koreas, with civilian entry barred. The city is bordered by eight mountains, as well as the more level lands of the Han River plain and western areas.

Shopping
The largest market in South Korea, the Dongdaemun Market, Square is located in Seoul. Myeongdong is a shopping and entertainment area in downtown Seoul with mid- to high-end stores, fashion boutiques and international brand outlets. The nearby Namdaemun Market, named after the Namdaemun Gate, is the oldest continually running market in Seoul. Sinchon is a shopping area that caters mainly to a younger and university student crowd. Insadong is the cultural art market of Seoul, where traditional and modern Korean artworks, such as paintings, sculptures and calligraphy are sold. The Gangnam district is one of the most affluent areas in Seoul and is noted for the fashionable and upscale Apgujeong-dong and Cheongdam-dong and the COEX Mall.

Museums
Seoul is home to over 100 museums.The National Museum of Korea is the most representative of museums in all of South Korea. Since its establishment in 1945, the museum has built a collection of 150,000 artifacts. In October 2005, the museum moved to a new building in Yongsan Family Park. The National Folk Museum is situated on the grounds of the Gyeongbokgung Palace in the district of Jongno District and uses replicas of historical objects to illustrate the folk history of the Korean people. The War Memorial offers visitors an educational and emotional experience of various wars in which Korea was involved, including Korean War themes. The Seodaemun Prison is a former prison built during the Japanese occupation, and is currently used as a history museum.

Parks
Namsan Park offers hiking, recreation and views of the downtown Seoul skyline. Seoul Olympic Park is located in Songpa District and was built to host the 1988 Summer Olympics. Areas around streams serve as public places for relaxation and recreation. Tancheon stream and the nearby area serve as a large park with paths for both walkers and cyclists. Cheonggyecheon, a stream that runs nearly 6 km through downtown Seoul, is popular among both Seoul residents and tourists. The Seoul metropolitan area accommodates six major parks. Seoul is also home to the world's largest indoor amusement park, Lotte World. Other recreation centers include the former Olympic and World Cup stadiums and the City Hall public lawn.

Bukhansan

Dongdaemun Market

Korean War Memorial

Gayasan Park

Contact Info
Korea Tourism Organization Tel) +82-2-729-9526 Fax) +82-2-771-4368 Email) sydney@knto.or.kr

WELCOME TO SEOUL

Rainbow Fountain, the world's longest bridge fountain. The birthplace of K-pop and the Korean Wave, Seoul was voted the world's most wanted travel destination by Chinese, Japanese and Thai tourists for three consecutive years in 20092011 with over 10 million international visitors in 2012. A world leading technology hub, it boasts the world's sixth largest number of Fortune Global 500 multinationals such as Samsung, the world's largest technology company, as well as LG, SK, and HyundaiKia. Ranked sixth in the Global Power City Index, the metropolis exerts a major influence among global affairs as one of the five leading hosts of global conferences. Seoul has an advanced infrastructure. It has the world's top highest fibre-optic broadband resulting in the world's fastest internet connections with quick speeds up to 1 Gbps.

About
Seoul is the capital and largest metropolis of South Korea. A megacity with a population of more than 10 million, it is the largest city proper in the developed world. The Seoul Capital Area, which includes the surrounding Incheon metropolis and Gyeonggi province, is the world's second largest metropolitan area with over 25.6 million people, home to over half of South Koreans along with 632,000 international residents. The Seoul metropolitan area contains four UNESCO World Heritage Sites: Changdeok Palace, Hwaseong Fortress, Jongmyo Shrine and the Royal Tombs of the Joseon Dynasty. Seoul is surrounded by mountains, the tallest being Mt. Bukhan, the world's most visited national park per square foot. Modern landmarks include the iconic N Seoul Tower, Lotte World, the world's second largest indoor theme park, and Moonlight

Banpo Bridge

Seoul Tower