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SWOT ANALYSIS

Strengths: Double digit growth rate


• Cement demand has grown in tandem with strong economic growth;
derived from:
-Growth in housing sector (over 30%) key demand driver;
-Infrastructure projects like ports, airports, power projects, dam & irrigation
projects
-National Highway Development Programme
-Bharat Nirman Yojana for rural infrastructure
-Rise in industrial projects
-Export potential also demand driver
• Capacity utilization over 90%

Weakness: Low value commodity


• Cement Industry is highly fragmented

• Industry is also highly regionalized

• Low – value commodity makes transportation over long distances un-


economical

Opportunities: Demand–supply gap


• Substantially lower per capita cement consumption as compared to
developing countries (1/3 rd of world average) Per capita cement
consumption in India is 82 kgs against a global average of 255 kgs and
Asian average of 200 kgs.

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