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CONTENTS: JULY 2009

1. Featured Projects: Aginsky Consulting Group


a. Major Russian Greenhouse
Development
b. European Telco Software
Quarterly Newsletter
Producer’s Global Expansion
2. Program Highlight:
a. International Marketing featured projects
for U.S. Properties In this section of the ACG newsletter, we usually present a couple of notable current projects. In
b. Case study on international this issue, we present one project in Russia and another project in Europe, both of which are with
real estate marketing exciting companies that are bound to have a significant impact on the world around us.

3. ACG Nominated for an Award


4. Newest Associates MAjor Russian Greenhouse Development
a. Vibhor Gupta
In the first quarter of 2009, Aginsky Consulting Private Equity funds. Other investor meetings are
b. Noah Wong
Group (ACG) was selected from a group of leading currently planned in various locations around the
5. Recent Publications advisory firms for an engagement by a major globe and numerous investment offers are being
Russian vegetable greenhouse company. ACG was entertained.
a. ON TV – Mr. Aginsky makes a guest retained to assist the client with an ambitious
appearance on TV’s “Money Matters” plan to devise a growth strategy, raise a $60 Russian vegetable production presents a unique
and largely untapped business opportunity to
b. IN PRINT - ACG luxury goods article million round of financing, and assist with the
launch of the largest chain of fully-automated capitalize on huge demand for a product that has
printed in a premier Asian Magazine virtually no domestic suppliers and very impressive
industrial vegetable greenhouse complexes in
c. ONLINE - ACG Company Presentation the former Soviet Union. Our team undertook a margins. Most vegetables are currently being
video is now available online comprehensive market research study, a complete imported from Europe, where the two biggest cost
due diligence of the company, a thorough components of greenhouse vegetables production
6. ACG Expansion into the BRIC evaluation of the business model, a competitive – labor and energy - are substantially higher than
a. ACG in India landscape analysis, and the development of a they are in Russia. In addition, transportation
detailed business plan. Additionally, the project costs and customs duties add to the cost structure,
b. ACG in Brazil while the extra pesticides used to extend shelf
team was also responsible for converting all
life for the long travel time only reduce the taste
7. ACG Attends Conferences Around Russian financials into US GAAP, creating a
dynamic, sophisticated financial model, preparing parameters and quality. As a result, vegetables
the Globe produced outside of Russia have a much higher
financial projections and an enterprise valuation,
a. 5th Annual Russian and CIS Private as well as drafting all offering documents for cost and lower quality as compared to those
Equity & Venture Capital Forum the investor solicitation, such as a term sheet, being produced in Russia, which gives a domestic
subscription agreement, and more. The entire producer with sufficient economies of scale a
in Moscow superior advantage and an opportunity to swiftly
set of materials was completed in mid-April and
b. 11th Annual Global Private capture a significant percentage of market share.
has proven to be an invaluable tool in the ongoing
Equity Conference in Washington, investor solicitation. The first investor meetings For a complete offering package or additional
DCConference in Washington, DC have already taken place in Moscow with a number information about this exciting opportunity, please
of the leading American, European, and Russian contact us at greenhouse@aginskyconsulting.com.

architecture is the fastest and most versatile of


European Telco Software Producer’s Global Expansion its kind on the market, and it provides operators
with a fully-customizable platform for planning
ACG has been retained by a European IT and software • Amount of usage (duration of call, amount of and executing dynamic billing programs. In
development company to assist with its global data, number of messages, number of songs) addition, it allows subscriber-based companies
expansion efforts. The Company has developed • Destination of the call (land line, overseas, to quickly initiate complex promotional plans on
a revolutionary rating and promotion engine, etc.) servers, regardless of size.
combined in a single, real-time, user-friendly • Origin of call/ location of the caller (for mobile
platform. In telecommunications  “rating”  is the networks) The Client has given our team the mandate to assist
activity of determining the cost of a particular call. • Premium charges (third party charges for them in strategically marketing their solution
The rating process involves converting call-related premium content, cost of physical items such internationally, with exclusive representation in
data into a monetary-equivalent value. Call-related as movie tickets) several markets. The goal is to present this one-
data may be generated at various points in the Generally individual calls are rated and then the of-a-kind solution to banks, satellite television,
network or measurements may be taken by third rated amounts are sent to a  billing system  to and telecom companies in Eastern Europe, Asia,
party equipment such as network probes. Generally, provide a bill to the subscriber. Often the rating the Middle East, and Latin America. We have
this data is something quantifiable and specific. system will be a module of a larger “Billing System” already set up numerous demos for a number of
The usage data gathered is then either packaged architecture. A rating system must be adapted mid-size and large telecommunications companies
by the equipment or it may be sent to a charging to the constantly changing pricing policies, with around the globe and are now nearing the final
gateway. Rating systems typically use some or all the strategic goal of stimulating demand. This stages of negotiations with these companies. For
of the following types of data for a call: is precisely what our client’s tool is able to do more information about this company and their
• Time property of the call (day of week, date, extremely well and cost-effectively, more so than product, please contact our project team at E4@
time of day) any other system currently in place. The engine’s aginskyconsulting.com.

© Copyright: Aginsky Consulting Group, July 2009 July 2009 Issue


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program highlight INTERNATIONAL MARKETING FOR U.S. PROPERTIES
In this section of our newsletter, we usually discuss
We are proud to showcase our International through a broker, must be at least $10M+ for
one or two of our current programs. In this issue,
Real Estate program, which provides residential and $20M+ for commercial. If the
we will highlight a program launched at the end a comprehensive set of international property meets our stringent criteria and the
of 2008 and some of the recent changes that it marketing services for owners of ultra- owners are willing to bear some of the initial
has undergone, as well as provide a sample case high-end residential properties and large costs associated with translations, website
study of one recent project in this program. commercial properties. Efforts are aimed development, etc., our team creates a
at identifying investors for these unique professional document package in multiple
properties in emerging markets, where languages (such as English, Russian, Chinese,
our firm has established over a decade Arabic, etc.) that includes a demographics
Case study on of expertise and an impressive investor study, due diligence report, 50-100 page
international real network. prospectus with financials, professional
estate marketing photography, stand-alone website, premier
In brief, the program entails a selection of advertising (at corporate rates), and much
elite pieces of real estate across the United more. These tools are then used to make
States, which experience difficulties being presentations to international investors
sold domestically due to the recession in our existing network and through
and credit crunch, and assisting their targeted advertising campaigns. Our team
owners by marketing those properties is also responsible for handling all client
internationally. The domestic buyers that negotiations in the buyers’ native language.
have the resources are still waiting for the
market to hit bottom and are hesitant to This program has already borne fruit, as you
To illustrate how our international
pursue large acquisitions, whereas those will see in the case study section below, and
real estate program works in practice,
without the readily available resources are is a win-win for all participants. The buyers
we will briefly describe the latest
unable to get the necessary debt financing benefit for all of the reasons mentioned
addition to our real estate portfolio:
for the acquisition of large real estate above: permanent residency possibilities,
a truly one-of-a-kind holding in the
assets. This market creates an opportunity a hedge against currency devaluation to
State of Georgia. The Diamond C
for cash-rich investors that want to do relief from inflationary pressures, and a safe
Ranch is a luxurious Italian-style villa
more than just take advantage of low U.S. haven for capital flight. The sellers are now
sequestered in the rolling farmland
real estate prices, but also have another able to markedly expand the visibility and
of 1,410 acres of buildable land, one
agenda. For example, foreign investors target audience of their properties, thus
of the largest private landholdings in
are interested in the possibility of getting substantially improving their chances of
the state. The lavish villa features
permanent residency status that is made closing the deal in this difficult environment.
colossal custom-built mahogany doors,
possible with a large real estate acquisition. They are also able to reduce their overall
soaring vaulted ceilings, massive
Some emerging markets, such as Russia, transaction fees since we do not act as a real
crystal chandeliers, unique stained
have recently seen huge devaluations in estate broker that charges high commissions.
glass windows, imposing pillars, and
their currencies, and thus it makes sense Moreover, the sellers also benefit by
inspiring murals. Grandeur continues
for foreign investors to keep their capital expediting the process. Lenders are almost
throughout the 18,000 square foot
in dollar-denominated assets like U.S. real always eliminated since foreign investors
estate with luxurious state-of-the-art
estate, as opposed to their local currencies. tend to be cash buyers, assuring a quick
amenities. However, the Diamond C
Many emerging markets are also suffering closing. The final sales prices also tend to
Ranch’s principal investment benefit
from double digit inflationary pressures, be higher since international investors are
lies in its sprawling territory of
which can be alleviated by investing in low- motivated by more than just a return on
land that has already been zoned
inflation environments like the U.S. Since their investment and have other interests
for immediate development of a
the global recession began, most emerging at heart. The sales prices can also be
residential community with 2,400
markets have experienced capital flight, driven higher using our effective marketing
homes, a championship golf course,
and most overseas investors still consider solution because of the multiple offers that
equestrian center, a spa, hotel, retail
the United States to be a safe haven. (You we are often able to procure for the sellers,
village, and much more.
can download our firm’s recent white thereby creating somewhat of an auction
paper on the current demand of overseas style environment. Finally, the cache and
Our team has prepared a comprehensive
investors for U.S. real estate here – http:// international exposure are tremendously
package, which includes a detailed 70-
www.aginskyconsulting.com/downloads/ enhanced as a result of our efforts.
page property prospectus complete with
ACG%20Industry%20Summary%20Reports%20
a demographics study, financial analysis,
-%20Q4-07/ACG_Foreign_Investment_into_ Aginsky Consulting Group is the only
property valuation, and more. The
US_Real_Estate_05_2009.pdf.) Hence, company in the U.S. that is currently
entire prospectus can be downloaded at
many of our clients have recently been pursuing this initiative. If you are either a
http://www.georgialuxuryestate.com/
inquiring about investing in the U.S. real foreign investor looking for advice about the
Prospectus_DCR.pdf or you can visit
estate market and we have thus created a benefits of U.S. real estate, or if you are a
the property website which contains
program to meet this growing demand. property owner interested in learning more
similar information as is outlined in the
about our program, we recommend that you
prospectus at www.georgialuxuryestate.
We are looking for properties across the contact us at info@aginskyconsulting.com for
com. To schedule a private tour of the
U.S. to add to our portfolio that meet our additional information about this program.
property, please contact us at info@
investors’ criteria and have limited, solely
aginskyconsulting.com.
domestic exposure. The properties, which
can be either sold by the owners directly or

© Copyright: Aginsky Consulting Group, July 2009 July 2009 Issue


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recent publications
ON TV – Mr. Aginsky makes a guest IN PRINT – ACG luxury goods ONLINE – ACG Company Presentation
appearance on TV’s “Money Matters” article printed in a premier video is now available online
Alexander Aginsky made a guest appearance on
Asian Magazine The long awaited company presentation
the television show, “Money Matters”, filmed in An article recently written by Alexander Aginsky developed by our HR team for prospective
Portland, Oregon in January 2009. Mr. Aginsky, a about the Russian market for luxury goods hires and delivered by Mr. Aginsky was finally
recognized international business expert and was featured in the May/June 2009 edition of recorded in a local studio in the first quarter
entrepreneur, was invited to speak on the hour- Duthuyen Yacht magazine, a premier, large- of 2009. It can now be viewed by candidates
long show on such topics as starting a business, format glossy magazine targeted at affluent online here - http://www.aginskyconsulting.
growing a business, and succeeding in today’s ever- Asian readers. The bilingual 4-page feature, com/en.php/company-presentation.html. The
more competitive global business environment. titled “Russian High-End Market Outlook,” video presentation is based on the PowerPoint
Mr. Aginsky also discussed key success factors for discussed the demographics of a typical high presentation, which is downloadable from the
companies of all sizes, from local “mom and pop net-worth Russian consumer, their preferences, front page of the ACG website here – http://
shops” to international conglomerates and why and purchasing behavior. The article also www.aginskyconsulting.com/downloads/ACG-
immigrants typically tend to possess these success featured a synopsis of the top ten luxury goods Company_Presentation_(eng).pdf.
factors that are innate to successful business market segments in Russia. Other articles in
ownership more so than natural born citizens. the magazine cover topics that range from The presentation provides a basic
attending prestigious yacht shows to how to understanding of our firm’s activities, our
The show was aired six times on three different business model, value proposition, and
buy Cartier watches. The original white paper
channels and is currently in rotation to air again compensation structure. It takes the viewer
prepared by our firm, on which this latest article
in the fall. The show was such a success that on a two-hour tour of the company, sample
was based can be downloaded for your review
Mr. Aginsky was invited back to make future engagements, and case studies, and offers
here - http://www.aginskyconsulting.com/
appearances in the upcoming year and was an inside glimpse into the inner-workings of
downloads/ACG%20Industry%20Summary%20
even offered an opportunity to have his own Aginsky Consulting Group. It also provides
Reports%20-%20Q4-07/ACG%20Russian%20
local business show. However, he had to decline the prospective hires with a detailed outline
luxury%20goods%20market%20overview.pdf.
due to his significant workload and primary of their responsibilities and explains the
responsibilities to clients of Aginsky Consulting hiring process and our stringent guidelines. If
Group. For a DVD copy of the show, please contact you have trouble viewing the video, please
us at info@aginskyconsulting.com. contact us at info@aginskyconsulting.com.

newest associates ACG nominated for an award


Vibhor Gupta Noah Wong We are proud to announce that in May
2009 Aginsky Consulting Group has been
Mr. Vibhor Gupta joined Aginsky Consulting Group Mr. Noah Wong also joined Aginsky Consulting Group in recognized for its ongoing successful
in February of 2009 as an Associate in the Portland, February of 2009 in the company’s Portland office. Mr. activities in international business and was
Oregon office. Mr. Gupta is currently responsible for Wong is currently the Program Manager for the firm’s real nominated for the Mayor’s International
managing several projects (including the European estate program (see above) where his responsibilities Award in Portland, Oregon, as Service-based
Telco Software Producer’s Global Expansion), include project management, business development, Exporter of the Year. In the last several
conducting business development, investor market research, and client negotiations. years, exports constituted nearly 100% of
relationship management, and client communication. our firm’s sales, leading to double-digit
He is also the liaison for the firm’s Indian partnership. Mr. Wong has over four years of experience living and
rates of revenue growth year after year.
working in Shanghai, China, where he has developed
ACG was nominated for its commitment to
Mr. Gupta brings a broad range of experience to the an in-depth understanding of the business and
ethical global development and progressive
Aginsky Consulting Group team, as he has worked in cultural acumen of the region. Mr. Wong’s career
corporate policy, teamwork, and continuing
consulting and finance positions for several Fortune includes managerial roles in the high technology and
education. We are focused solely on
500 companies and multi-national consulting firms hospitality industries; ranging from Wicresoft, China’s
international business and believe that it
such as Bearing Point, DHL and Accenture. Working leading IT and business process service provider, to
is the only long-term path to peace and
as a Financial Consultant at BearingPoint, Mr. Gupta Motorola, Networks and Infrastructure division. He
prosperity around the globe. Our corporate
developed proposals for potential clients, one of is an enthusiastic collaborator, with experience in
philosophy coincides with Mr. William
which led to securing a $3 million client for the building bridges across the technical and business
Schurz, who said, that “borders frequented
company. As an IT consultant at Accenture, he communities to foster strategy, innovation and
by trade seldom need soldiers”.
managed a diverse team of 30 members and worked product development. He has also served as the
extensively with clients, providing technical and Marketing Manager for one of Shanghai’s premier
secondary support. Western restaurants; managing all marketing
communications and business development.
Mr. Gupta holds a Master of Business Administration
degree from the Thunderbird School of Global Mr. Wong holds an MBA from the Thunderbird School
Management with a specialization in Global of Global Management and received his Bachelor’s
Management. Mr. Gupta received his Bachelor’s degree in International Studies with a concentration
degrees from the Pennsylvania State University in in business. Through his broad range of experiences,
both Information Systems and International Business. he has developed a fluency in cross-cultural business
He has lived and worked throughout the United management and communication. Noah speaks fluent
States and in Germany and England. English and Mandarin Chinese.

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ACG expansion into the BRIC
Our firm has long held a belief, that in order to be truly a global partner to our clients, we must ourselves also become more geographically diversified. Hence
in the last year we have made an effort to establish a presence in the other BRIC markets, particularly in India, China, and Brazil. We now have either our own
staff or solid local partners in each of the four BRIC markets, and in this part of the newsletter we will highlight two of these recent international developments.

ACG in India
In the last quarter of 2008, our firm established a strategic is the partnership liaison, is currently in negotiations with Verge on
partnership agreement with Verge Consulting (www.vergeconsulting. several new business development and capital fundraising projects
org). This India-based company provides business advisory, turnaround in India in industries such as tea production, IT, real estate, and
management, business consulting and performance management medical tourism. If your company has any interest in doing business
solutions primarily for Indian clients. This partnership will allow in the growing Indian market please contact Mr. Gupta at v.gupta@
Verge Consulting clients to pursue opportunities internationally, while aginskyconsulting.com.
helping the ACG client base to expand into India. Vibhor Gupta, who

ACG in Brazil
In the last quarter of 2008, we also added staff on the ground in the University Anhembi Morumbi in São Paulo, Brazil. Mr. Grottoli
bustling city of São Paulo, Brazil, led by Mr. Fabiano Grottoli (regional graduated with an MBA from Thunderbird School of Management and
director for ACG Latin America).  Mr. Grottoli’s extended work speaks fluent Portuguese, English, and Spanish.
experience includes 16 years in marketing, communications, product
management, business development and sales in financial services, Currently, Mr. Grottoli is conducting negotiations with several potential
pharmaceutical, and consumer companies. He has worked for many clients in Brazil in such sectors as plastics, IT, medical tourism, and
Fortune 500 companies, including American Express and Bristol-Myers biotechnology. If your company has an interest in doing business in
Squibb, as well as Bradesco, the second largest public bank in Brazil. the thriving Brazilian market please contact Mr. Grottoli at f.grottoli@
He is also currently a part-time professor in International Business, aginskyconsulting.com.
International Marketing, and Strategic Planning at the prestigious

ACG attends conferences around the globe


Aginsky Consulting Group regularly attends various conferences and seminars around the globe to promote our clients’ projects, to continue our
team’s education, and to build our already broad network of industry professionals and investors. In the second quarter of 2009 members of our
team attended two conferences – one in Moscow, Russia and the other in Washington, DC. A brief summary of each conference is provided below.

5th Annual Russian and CIS Private Equity & Venture Capital Forum in Moscow
The 5th Annual Forum on Russian and CIS Private Equity and Venture from each other. Presentations were given by some of Russia’s largest
Capital took place in Moscow’s Marriott Grand Hotel on the 23rd and funds on such topics as the latest developments in Russia’s Private Equity
24th of April, 2009. All of the largest global private equity funds, family and Venture Capital industry, best capital raising strategies, and future
trusts, corporate and individual investors which have an active interest outlook. The general consensus among the presenters was that Russia’s
in Russia were in attendance. This forum is considered to be the most future is bright and that a rapid rebound is inevitable as early as 2010.
comprehensive such event in Russia and allows leading investors, advisors, Members of the ACG team attended all of the presentations and took the
and industry experts to exchange opinions, share experiences, and learn opportunity to rekindle many existing relationships and develop new ones.

11th Annual Global Private Equity Conference in Washington, DC


Two members of the ACG team, Alexander Aginsky and Brinton Reed, best opportunities and clarifying how investors can effectively navigate
attended the 11th Annual Global Private Equity Conference in Washington in a tumultuous economic landscape. Some of the largest international
D.C. on the 13th and 14th of May, 2009, which took place at the Ritz- private equity players and leading industry experts were in attendance.
Carlton Hotel in the heart of the city. The event was hosted by the The overall mood in the group was energetic and optimistic about the
International Finance Corporation, a division of the World Bank and future of the PE industry and the overall global economy. Our team’s
the Emerging Markets Private Equity Association. This annual event attendance provided us with a unique opportunity to meet with
is the largest and most comprehensive gathering across the globe of representatives from hundreds of Private Equity funds and other industry
practitioners active in emerging markets private equity. The main theme leaders. Not only were we able to strengthen and expand our existing
of this year’s event was “Managing Risk and Finding Opportunities amid network of global investors by participating in the conference, but we
Uncertain Times”. In-depth panel and break-out sessions examined uncovered new business opportunities that will be discussed in our next
emerging markets investing opportunities in an increasingly competitive newsletter in more detail.
and volatile global environment, identifying which markets present the

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