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Sanizah's Notes
03/05/2013
CHAPTER 6
INTRODUCTION
Example:
Annual sales, revenue, production and net income of a business enterprise over a number of years
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Marketing example:
Medical Example
Three signals are measured from the same ill human simultaneously: Electrocardiogramme (ECG), pressure, respiration.
months
Floating of average level of ECG and especially of pressure are caused by breathing.
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sanizah@tmsk.uitm.edu.my
03/05/2013
(1)TREND long term general movement where the value of the variable tends to increase or decrease over a long period of time (more than10 years).
Example : Cost of living reflect the Consumer Price Index (CPI)
TREND (T)
Histogram
(2) CYCLICAL VARIATIONS movement repeats its patterns over a period of time (2-10 years)
Example : Economic recession
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Cont
(3) SEASONAL VARIATION involve pattern of change which are repeated from year to year.
Example : weather and holidays
Trend can be described using a graph called histogram where the independent variable (x-axis) is time and dependent variable (y-axis) is the observed variable.
(4) IRREGULAR VARIATIONS describe the movements of variable which is completely unpredictable
Example : earthquake, tsunami, epidemics
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USE LEAST SQUARES METHOD The purpose is to obtain the line of the best fit (trend equation) from the data. The equation of the least squares line (trend line) is
2. Moving Average
T a bx
AIM of trend analysis: to predict the future based on the past after minimizing the variations involved
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where T = trend x = time period a = estimated trend at time zero b = increase in the trend per unit
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Cont
The profits of a grocery shop over the 10 years period 20022011 are given in the table below. Year Profit (RM000)
a) b) c)
d)
Find the trend line. Find the trend values. Forecast the profit for 2012 and 2013. Plot the time series data and the trend line.
2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
15 24 22 20 21 23 28 31 30 34
12
y b x
n n
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03/05/2013
The following table shows the sales of an electrical item of a company for the year 2009 to 2011.
Sales (RM000) Year 1st Quarter 2nd Quarter 3rd Quarter 4th Quarter
48 65 73
44 32 38
26 30 34
38 35 46
Plot the data. Calculate the trend using the least squares method. Estimate the trend values for 1st and 2nd quarter 2009. Forecast the trend of sales for 1st and 2nd quarter 2012.
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Simple moving average (when the period is an odd number of terms) i.e.: 5 days a week, three (3) shifts a day
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Sales (RM000)
1st quarter 48 65 73 2nd quarter 3rd quarter 44 32 38 26 30 34 4th quarter 38 35 46
Calculate the trend values using the moving average method. Forecast/estimate the trend values for 1st and 2nd quarters of the year 2012.
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Seasonal Variation
Multiplicative model
Actual data = trend x seasonal variation x cyclical variation x catastrophic variation x residual variation
ADDITIVE MODEL
MULTIPLICATIVE MODEL
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(a) Calculate the seasonal index of the sales for each quarter and interpret the results. (b) Forecast the sales for the 1st and 2nd quarters of the year 2012.
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