308

Peugeot //

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Style // Discover //

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Style // The Right Chemistry

When you choose a Peugeot, youre buying not just an elegant design or superb engineering. You are also buying a vision our dream of a marque that embodies your desire and meets your expectations in every way. That is the personification of the Peugeot spirit. This spirit or essence is summed up in four words - Style, Quality, Dynamism and Innovation. In other words, a car that makes your heart beat faster every time you look at it. It means a car you can trust because every Peugeot is built to the highest standards, ensuring technical excellence, superb handling plus peace of mind, and is engineered to achieve optimum active and passive safety. It also means passion. Our passion for creating cars with real poise and precision, cars that communicate well with the road and connect with you, lifting your spirits on every journey. More than anything else, it means smart, innovative features that answer your discernment for safer, comfortable and environmentally-friendly vehicles from the Peugeot stable. These are the strands of the Peugeot DNA that youll find running through every vehicle that bears our name today, and every car well build tomorrow. Are you ready to experience the Peugeot spirit in the 308?

Lead // Protect // Choose // Specifications //

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Discover // Built to Perfection

How to tell when youve achieved perfection? Its when youve refined every detail until you cant improve it any further, when all the individual components come together to make one, beautifully balanced whole, just as they do in the Peugeot 308. When one looks at its sleek V-shaped bonnet, the wide, cat-like headlights, the distinctive, sports front grille with its aluminium louvres and the deeply recessed chrome-trimmed fog lights, it is confirmed that this car cant be bettered. Thats when you know the 308 is perfection itself.

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Perfectly Poised
Even at a stand still, the 308 looks poised, ready for action. Its perfect balance of height and length, combined with a commanding wide wheelbase gives it a purposeful stance. The taut body line running the length of its side from the rear shoulder to the front wheel arches gives it a feeling of momentum. And the pronounced, flat wheel arches plus the large wheels hint at the dynamic performance to come. While from the rear, the wraparound window and muscular sports bumper reaffirm its bold intentions. If you like what you see on the surface of the 308, youll be even more impressed when you discover what lies beneath. Yes, perfectly poised like the legendary beauty and the beast.

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Quality in Depth
The 308s ergonomically designed dashboard puts every control you could need close at hand. Want to skip a few tracks on the CD? How about setting a different temperature for yourself and your front seat passenger via the ingenious dual zone air-conditioning system? Youll find all the controls neatly clustered together in the thoughtfully laid out console. The 308 is all about being in total control of whats ahead of you.

Powerful Connections
Slide into the stylish drivers seat and youll discover everything is displayed for maximum effect. The four chrome ringed dials are easy to glimpse, as is the central display. The aluminium gear knob is designed to feel comfortable in the palm of your hand, and the trim around the gear stick echoes the V-shaped motif found throughout the cabin, including on the front courtesy light and the top of the seat cushions. With the right connections in place, you are in command of your journey.

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Destination Perfection
When we designed the interior of the 308, we wanted it to provide truly superior comfort. So one of our top priorities were to make sure that everyone had plenty of space to stretch out in. The solution was to angle the dashboard by 30 degrees, freeing up space around the drivers and front seat passengers knees resulting in comfortable yet slim-backed sports seats, which created valuable extra inches of leg room for the rear passengers. But we didnt stop at giving the 308 more cabin space. To boost comfort levels even higher, we raised the back seats treating occupants to improved visibility. More clever thinking went into ensuring that the interior of the 308 was a really calm place to be. We built in high levels of sound insulation, fitted a photosensitive rear-view mirror* to prevent the driver from being dazzled by the car behind and added a fragrance dispenser* so that you can fill the cabin with your favourite, mind-soothing scent.* The little things were big priorities too. Like making sure that there were plenty of places to stow away all your familys bits and pieces, including a compartment in the parcel shelf* that can be accessed from the cabin or the boot, another one in the centre armrest thats big enough to hold six CDs, plus a refrigerated glove box, a handbag hook and even a sunglass holder.* Finally, we didnt want you to be left in the dark when light levels started to fall either. Thats why youll find courtesy lights in the front and centre of the roof, as well as in the boot. Talk about comfort and youll know why the 308 is the talk of the town. * Available in 308 Turbo only. A Touch of Class Part of the 308s beauty is in the details. Evidence of our commitment to quality can be found in features like the specially woven seat trim.

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Comfort & Convenience

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1. 5 Air conditioning vents. 2. Driver multi function control. 3. Boot compartment storage. 4. Cruise control with speed limiter. 5. Finger tip audio control. 6. Driver and front passenger illuminated vanity mirror. 7. Seat belt warning system (audio & visual) * 8. Auto dimming rear view mirror.*

1. Rear air conditioning vents.* 2. Automatic dual zone air condition.* 3. Air conditioned glove compartment. 4. Rear centre armrest with storage compartment and cup holders.* 5. Soft texture high quality dashboard finish. 6. Multi function display. 7. Rear parcel shelf storage (accessible from passenger and boot compartments).* * Available in 308 Turbo only.

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Lead // The Perfect Driving Partner

Settle down in the 308 and know that youre on the road to a perfect driving experience. As if our knowledge and experience plus our passion for developing drivers cars werent invitation enough, the 308s rigid chassis, low centre of gravity and wide wheelbase positively begs you to put its outstanding driving dynamics to the test. Braking hard into a corner? No worries at all! The 308s brakes are equal to the best in its class, featuring extra-large ventilated discs on the front for more bite and endurance without a hint of vibration. What about storm clouds? Easy, because as soon as the first drops hit, the intelligent sensor at the top of the windscreen will activate the wipers speeding up to match the intensity of the rain. And if the light levels start to fall too, the same sensor will turn on the headlights for you. The 308 can also see you safely to and from your door at night. The headlights stay on to light your way for a few seconds after youve used the plip key to lock or unlock the car. Equally important, the 308 can take care of it, for example, the fuel filler cap can only be opened with a key, and it has a coded anti-start device to discourage unwanted admirers.

Succumb to the sheer convenience of audio features placed pivotally at your fingertips - RD4 Radio / MP3 Player with remote audio control, 6 speaker system and AUX connection point for external audio sources (iPod).

The widened frame of the 308 increases its stability and improves its handling.

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A new world power

At Peugeot, we go to great lengths in the pursuit of perfection - one of the reasons why were pushing the boundaries of technology to produce more fuel-efficient engines and reduce emissions. Our latest petrol engines are the result of that passion, offering the perfect combination of fuel economy, flexibility and driving pleasure.
Golden Steering Award 2007 Best Compact Car Category

Protect // Perfect Peace of Mind

Petrol engines The 308s range of next generation petrol engines have been developed with a host of technological innovations to give you an immediate response. More low-end torque along with more constant torque throughout the rev range means you dont have to keep changing gears to get the most out of the engines. Combining smooth power with high efficiency, these engines set new standards for performance, dynamism and CO2 emissions. Your choice ranges from the sporting 1.6 VTi 120hp (88kW) to the spirited 1.6 Turbo 140hp (103kW) with automatic transmission.

308 Turbo
EP6DT (103KW Variant)
kW CEE Nm CEE

308 VTi
EP6
kW CEE Nm CEE
180 160 140 120 110

140 120 100 80 60 40 20 1000 2000 3000 4000 5000 6000

Max Horsepower: 103KW (140hp) @ 6000rpm Torque: 204Nm @ 1400rpm
250 230 210 190 170 150

140 120 100 80 60 40 20 1000 2000 3000 4000 5000 6000

Max Horsepower: 88KW (120hp) @ 6000rpm Torque: 160Nm @ 4250rpm

Anti-lock brakes (ABS)

Emergency Brake Assist (EBA)

Electronic Brake Force Distribution (EBFD)

An entertaining ride is a safe ride

Performance

Models
1.6 Turbo 1.6 VTi

Maximum power (hp at rpm)

140/6000 120/6000

Maximum torque (Nm at rpm)

240/1400 160/4250

Maximum speed (km/h)

203 km/h (approx) 190 km/h (approx)

At Peugeot, we dont believe you should have to take risks to have fun on the road. Thats why weve spent thousands of hours developing, testing and refining the 308 to ensure it can keep its composure on even the most demanding of roads. We gave it a wide wheel track, and a redesigned, electro-pump steering along with McPherson front suspension and steel rear axle with a deformable cross member. What does that mean on the road? Pick your favourite bends and put the 308 through its paces, youll find it strikes the perfect balance between solid stability and extreme agility, even at great speeds.

Driving in town? Then youll find its variable, electric power-assisted steering makes it easy to park and manoeuvre in heavy traffic. As you might expect, the 308 is also equipped with a powerful, durable braking system designed to help maintain the cars composure even in difficult situations.

This includes: Electronic Stability Program (ESP)* Traction Control (ASR)* activates the braking and engine management systems to prevent each wheel from spinning in slippery conditions. Dynamic Stability Control (DSC)* continuously monitors and compares data from the steering wheel sensor and the yaw sensor to detect any under or oversteer, then uses the braking and engine management systems to keep you on course.

Anti-lock brakes (ABS) to help you keep control of the steering and prevent the car from skidding under heavy braking. Electronic Brake Distribution (EBD) applies a different amount of braking force to individual wheels to keep the car stable especially if you need to brake in a corner. Emergency Brake Assist (EBA) hit the brakes hard in a hurry and the system will come to your aid, applying maximum braking power in milliseconds to bring you to a halt quickly and safely. This system automatically activates the hazard lights to warn other motorists. *Available in 308 Turbo

The responsive, fuel injected 1.6 litre turbo engine develops 140hp (103kW for auto) of power and features variable valve timing (VVT). It delivers power exactly when you need it to ensure you can enjoy the 308s dynamic capabilities to the fullest. A System Tiptronic Porsche transmission with Auto, Manual and Sport Mode helps you make the most of its performance.

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Choose // Engineered To Be Efficient

Whichever model you select, you can be sure you made a fine choice because the 308 is genetically designed to be efficient from the very start. It is a sum total of performance that evolves throughout this magnificent Peugeot thoroughbred. From the moment you turn the ignition on to the moment you switch it off, you know instinctively the 308 was built to be efficient.

308 VTi Highlights

Exterior Double optic headlamps with delay security illumination Follow Me Home Daytime Running Lights (DRL) Auto headlight sensor Auto front windscreen wipers Interior Air-conditioning with active carbon & pollen filter Air conditioned glove box RD4 Radio/ MP3 CD Player with remote audio control 6 speaker system (2 tweeters, 2 front speakers & 2 rear speakers) AUX connection point for external audio sources Height and reach adjustable steering wheel Front driver and rear passenger under seat storage drawers Adjustable front centre armrest with built in storage compartment Safety 4 airbags (2 front and 2 side) 2 ISOFIX location points at two outer rear seats Anti-lock Braking System (ABS) Electronic Brake Distribution (EBD) Emergency Brake Assist (EBA)

308 Turbo Hightlights

(in addition to 308 VTi features) Exterior Electric folding mirrors Interior Rear air-con vents Auto dimming rear view mirror Rear centre armrests with storage compartment and 2 cup holder recesses Rear parcel shelf storage (accessible from passenger and boot compartments) Fragrance diffuser Safety 2 curtain airbags Electronic Stability Program (ESP) Traction Control (ASR) Dynamic Stability Control (DSC)

Your personal bodyguard

People come first with us. Thats why weve taken all the features you cant see on the 308 as seriously as those you can. Beneath its elegant, dynamic lines lies a passenger safety cell thats been designed with three impact absorption structures to soak up as much of the crash energy as possible if youre involved in an accident. In the event of a head-on collision, youre protected by the main impact structure, as well as a new lower structure fitted on to the front sub-frame and extra reinforcements above the front wheel arches. So you and your passengers are effectively cocooned in a protective cell. A further safeguard is provided by the 308s collapsible steering column which retracts to prevent the engine and gearbox being pushed back into the cabin. Weve also designed an active footrest which helps to prevent ankle injuries by absorbing as much of the shock as possible. The all-round protection continues with reinforced side panels to take the brunt of the force if youre hit from that angle, plus an aluminium alloy impact bar at the back to safeguard the cabin and the petrol tank. If you do find yourself in a dangerous situation, its reassuring to know that the 308 is fully equipped with 3-point seatbelts with force limiters, which complement the restraining effect provided by the pretensioner in the driver and front seat passengers belts. The 308s final line of defense is provided by six airbags: Two adaptive driver and front passenger airbags for head and upper body protection, which adapt their level of inflation to match the severity of the impact. Two front side airbags safeguard the driver and front passengers chests and bodies. Two curtain airbags (only available in 308 Turbo), to protect both the front and rear passengers heads. For when you have children on board, the rear side seats are fitted with ISOFIX mounts with three anchor points so you can carry tiny VIPs safely and securely in compatible child seats. The car can also be equipped with an electrically operated child safety device which locks the rear doors and deactivates the electric rear windows.

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Colour Options 308 Turbo

Specifications
Model
ENGINE
Type 4 Inline cylinders, DOHC 16 Valve,VTi (Dual Variable Valve Lift & Timing Injection) Turbo High Pressure (THP), 4 Inline cylinders, DOHC 16 Valve,VVT (Variable Valve Timing)

308 VTi

308 Turbo

EXTERIOR FEATURES
Double optic headlamps with clear polycarbonate lenses Headlamps delay security illumination Follow Me Home Remote manual headlamp adjustment Daytime Running Lights (DRL) Front and Rear fog lights Front windscreen (Laminated & Acoustic) Auto headlights on function Auto front windscreen wipers Electric folding side mirrors* Intermittent rear wash/wipe Rear parking sensors Side mirror turn light

Fuel Supply System

Electronic Multi-Point Fuel Injection System 77 x 85.8 1598 120hp @ 6000rpm 160Nm @ 4250rpm 140hp @ 6000rpm 240Nm @ 1400rpm

Nera Black

Aluminium

Babylon Red

Thorium Grey

Bore X Stroke (mm) Displacement (cc) Max Horsepower (hp @ rpm) Max Torque (Nm @ rpm) TRANSMISSION Type

INTERIOR FEATURES
Stylish white faced instrument dials Trip computer Air-conditioning with active carbon & pollen filter Automatic air-conditioning dual zone (separate for driver and front passenger) with active carbon/ pollen filter* Rear passenger air-con vents* Air conditioned glove box Auto dimming rear view mirror* Cruise control with speed limiter Power windows with one touch and anti-pinch feature RD4 Radio/ MP3 CD Player with remote audio control 6 speaker system (2 tweeters, 2 front speakers & 2 rear speakers) AUX connection point for external audio sources 60:40 split folding rear seat Seat belt & front passenger airbag deactivation warning lights Rear centre armrests with storage compartment and 2 cup holder recesses* Height adjustable drivers seat Front seat belts with force limiting pre-tensioners Rear seat belts, 3 points Map reading light Height and reach adjustable steering wheel Front & rear adjustable headrests Central locking with remote control Instrument panel LCD display (trip recorder, total distance recorder, cruise control, service indicator, warning & status display) Fragrance diffuser* Adjustable front centre armrest with built in storage compartment Driver and front passenger under seat storage drawers

Bianca White

4 speed auto adaptive gearbox with System Tiptronic Porsche (Auto, Manual or Sport mode)

308 VTi

BRAKING
Braking System Type (Front) Braking System Type (Rear) Ventilated discs Solid discs

SUSPENSION
Suspension System (Front) Suspension System (Rear) Independent with MacPherson type struts and anti roll bar Deformable U shaped cross member located by two arms and a hollow anti roll bar

Nera Black

Aluminium

Thorium Grey

Lunar Mist

STEERING
Type Electro-hydraulic variable power assisted steering

DIMENSION
Length Width Height 4,276mm 1,815mm 1,498mm 2,608mm 16 alloy rims 205/55 R16 60 430 17 alloy rims 225/45 R17

Tauranga Blue

Wheelbase Wheel Size Tyre Size

SAFETY FEATURES
4 airbags (2 front and 2 side) 6 airbags (2 front, 2 side and 2 curtain)* Anti whiplash wrap around front head restraints 2 ISOFIX location points at two outer rear seats Auto illumination of rear hazard lights during emergency braking Anti-lock Braking System (ABS) Electronic Brake Distribution (EBD) Emergency Brake Assist (EBA) Electronic Stability Program (ESP)* Traction Control (ASR)* Dynamic Stability Control (DSC)* Factory fitted engine immobilizer *308 Turbo only

Dimensions

Fuel Tank Capacity (litres) Boot Size (litres)

PERFORMANCE
Maximum speed Acceleration 0-100 km/h Combine Cycle Drive 190 km/h (approximate) 12.5 sec (approximate) 7.3 litres/100km (approximate) Euro 4 203 km/h (approximate) 9.3 sec (approximate) 7.9 litres / 100km (approximate)

1498 mm

Emission Standard

4276 mm

1815 mm (excluding mirrors)

Specifications of the vehicles may vary according to markets. Due to constant improvements, Peugeot and Nasim reserve the right to amend the specifications in this brochure as and when deemed necessary without prior notice. Updated: 3 January 2009

Peugeot Careline: 1-800-88-6292 www.peugeot.com.my Peugeot Assistance: 1-800-88-0747

We hope that with this brief introduction, you have an idea of what the 308 is all about and how it will complement your lifestyle. Along the way, you would have been impressed by the innovative design, efficient performance, premium comfort, superior safety and pure drivability that makes the 308 such a pleasure to have. But the ride doesnt have to stop here. As you begin your journey, please be assured, we are right behind you to ensure your peace of mind in continuing your driving experience. To make sure it does, we have the reputable Peugeot Assistance at your service 24/7. Besides providing you with prompt professional care, you can count on our wide service network to provide Peugeot genuine Peugeot parts to keep your car on the road. Above all, your 308 comes with a 3 year / 100,000 km warranty to give you absolute peace of mind. To get to know your 308 better, why not pull over and visit our website and discover what makes it the Car of the Year for 2007 in Germany, one of the worlds toughest car markets. If youd like to get to know the 308 better, go to www.peugeot.com.my or visit your nearest Peugeot dealer to book a test drive. And see just how attractive the 308 adventure can be.

NASIM SDN BHD (441264-U) 9th Floor, Menara Naza, Jalan Raja Muda Abdul Aziz, Kg. Baru, 50300 Kuala Lumpur. Tel: 1-800-88-6292

Branch / Authorized Dealer

ENGINEERED TO BE ENJOYED