602 E.

41st Street Austin, TX 78751

EXECUTIVE PROFILE

CHRISTOPHER DORAN
512.422.5880 christopher_doran@yahoo.com

Demand Generation leader with deep experience in lead generation, online marketing, and utilizing social media to drive new business. Recognized thought leader in implementing lead nurturing best practices to drive pipeline growth through high impact marketing programs. Metrics driven marketer with a technical background and a proven track record of management at leading companies including Salesforce.com, Manticore Technology, and AMD. Deep knowledge of online marketing technologies including CRM and marketing automation platforms.

EXPERIENCE SALESFORCE.COM, Austin, TX Feb 2011 Present (NYSE: CRM) Salesforce.com is the enterprise cloud computing leader whos CRM, mobile and social technologies help companies connect with customers, partners, and employees in entirely new ways; it generates more than $2.26 billion in annual revenue. Forbes ranked it the #1 Most Innovative Company in 2012. Senior Director, Marketing Oct 2011 Present Selected to lead sales enablement and marketing initiative for a $150 million services organization; Develop consistent marketing and branding materials to generate demand through Salesforces 2,000 member sales team. Unified diverse groups with consisting messaging to build internal and external messaging; strong messaging has driven significant business growth for the company. Notable contributions: Updated/improved Salesforces web messaging and overall web presence to boost demand for the services organization through updated design, case studies, and unified messaging. Developed a marketing performance dashboard which tracks team progress against goals including the efficacy of demand generation campaigns, project milestones and accomplishments; the dashboard and has improved communication with executives and increased team success. Led a sales enablement initiative, in collaboration with internal stakeholders, to educate 2,000 global sales representatives on key support and service offerings. Initiated a strategic program to re-brand the $1.4 billion Customers for Life organization by articulating the groups value proposition to justify a premium-pricing model. Created strategy and messaging for Salesforces new ERP program service offering; developed processes and methodology where none had previously existed. Currently developing new messaging to market the combined organization of Salesforce and Model Metrics, a newly acquired company; messaging will be created to communicate to external customers regarding the newly unified group. Senior Director, Customer Success Feb 2011 Oct 2011 Recruited to Salesforce to manage Salesforces third largest account, Dell, which generated $53 million in revenue with the goal of increasing Dells usage of Salesforce products and services by engaging senior client executives. Led a cross functional team of 7 support, services, and engagement management professionals responsible for delivering a successful contract renewal at full value. Notable contributions: Increased Dells license consumption 8% by evangelizing existing product commitment. Oversaw the Social Enterprise vision development, executive alignment, and product adoption; worked with CMO and President to create a vision for Dell to transform itself using Salesforce Drove $2.2 million in incremental revenue by collaborating with AT&T executives and the Salesforce account team to develop a strategy for integrating social media into overall business strategy to drive account penetration. Page 1 of 3

Christopher Doran

MANTICORE TECHNOLOGY, Austin, TX 2003 2011 Manticore was a private software as a service (SaaS) marketing automation solution provider that enabled marketers to automate, measure, and manage the marketing funnel through tight CRM integration; it was acquired by Sales Engine International. Customers included Dell, Aetna and ING. Vice President, Marketing Hired as the third executive in a bootstrap start up which was generating $160,000 in annual revenue in 2003. Recruited and led a team of 6 professionals and managed a $700,000 annual marketing budget. Developed all marketing processes and benchmarks for executive reporting and performance management. Responsible company demand generation efforts and creation of marketing automation best practices to share with customers and prospects around the globe. Notable Contributions: Demand Generation Managed companys demand generation team which consistently generated 55% the companys sales pipeline (industry average is 35%) through channels such as email, SEO, PPC, and direct mail. Created a unified sales and marketing pipeline by integrating marketing automation and Salesforce.com; this enabled pipeline tracking, automation, and seamless communication with the sales team. Established dynamic demand generation platform to measure and share demand generation metrics with the companys executive team. Boosted lead generation 25% by architecting marketing and sales-driven lead nurturing campaigns. Increased the number of sales opportunities 200% by integrating social media channels including Twitter, Facebook, and LinkedIn into lead generation campaigns. Implemented broad range of marketing technologies to effectively track demand generation performance, establish KPIs, and nurture leads including, Google Analytics, Bright Edge (SEM), Manticore Technology (email, lead nurturing), and Salesforce.com (leads, opportunities, campaigns). Built and implemented an SEO marketing plan that boosted keyword rankings 107% and increased the number of unique website visitors 1000%. Led performance of external outbound call center tasked with both lead qualification and new opportunity identification; oversaw script development, team training and performance. Developed two industry recognized white papers on marketing automation and lead nurturing best practices, each downloaded 3,000+ times (titles: Lead Nurturing Cookbook & Quintessential Marketing Automation Guidebook). Established and oversaw content development and thought leadership on demand generation best practices for the complex sales through companys Funnel Focus blog Product Marketing/Management Revamped corporate business strategy which led the company to grow 1700% to $3 million in annual revenue. Created cutting edge marketing programs with $0 marketing budget. Developed product strategy around Manticores unique value proposition in the marketing automation space. o Conceived plan to position Manticore as a thought leader in the market; developed product positioning and distributed content through whitepapers, webinars, PR, and blogging. Conducted market opportunity analysis and formulated related marketing strategy, establishing the company as a top provider in an emerging space. Led 8 product launches, developing messaging, product pitches, and sales enablement tools. Incorporated product messaging into briefings while acting as chief spokesman to industry analysts and the media.

Business Development Established and maintained executive level relationships with leading CRM providers including Salesforce.com and Oracle CRM. Increased company revenue 15% by designing and launching a multifaceted global partner program. Enrolled approximately 20 partners in 6 counties within 18 months of formal launch.

Christopher Doran

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ADVANCED MICRO DEVICES (AMD), Austin, TX 2001 2003 (NYSE: AMD) AMD is a multinational semiconductor company that generates more than $6.5 billion in annual revenue. Senior Brand Associate, Desktop Microprocessor Group Recruited to AMD after graduating from UTs MBA program; joined a team which managed branding, positioning, product definition, product launches, and marketing programs for Athlon desktop microprocessors, a $1 billion product line. Notable contributions: Increased AMD share value by approximately $.02/share by conceiving and managing a $3 million guerilla marketing campaign to launch the AMD Athlon XP product line. Led all aspects of the global launch of the AMD Athlon XP 3400+ which generated approximately $600 million in revenue over the life of the product.

ROY F. WESTON, Edison, NJ 1996 1999 Roy F. Weston was a publicly traded environmental remediation, redevelopment, management, and compliance firm. The company went private and changed its name to Weston Solutions, Inc. in 2002. Senior Engineer ANDOVER ENVIRONMENTAL ENGINEERING, Andover, NJ Andover Environmental is a private environmental engineering company. Project Engineering EDUCATION UNIVERSITY OF TEXAS MCCOMBS SCHOOL OF BUSINESS, Austin, TX MBA, Deans Award for Meritorious Contributions (3 of 400 students were selected) UNIVERISTY OF NEW HAMPSHIRE, Durham, NH B.S. Civil Engineering 1993 1996

2001 1993

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