Specialized Medical Campaigns 2013 1.

Background In Lobitos and La Brea-Negritos, health centers lack of medical specialists who contribute to the care of vulnerable age groups such as children, women and older people. Sapet Development Peru (SAPET) should aim to strengthen health gaps through Specialized Medical Campaigns, from the hand of local municipalities and specialized institutions; and generate a harmonious environment that helps in the normal course of its operations. In that sense, SAPET must join to No Governmental Organization (NGO) Asociacin Vida Per to implement the project Specialized Medical Campaigns in their influence areas, thus contributing to improving the quality of life of the population. NGO Asociacin Vida Per is a private philanthropic institution established nonprofit in Peru with the objective of efficiently channeling medical donations from abroad. Collaborate with the older generation and better access to public health services through proper management and distribution of medical donations nationwide. Importantly, doctors who participate in the activity do not charge any fees, because they belong to the NGO. Health situation in Lobitos Lobitos district has a Health Post class I-2. This health center has among its main functions: making health promotion, risk prevention and damage, recovery and rehabilitation of health; also, management functions. In case of situations that are not among its functions, patients are transferred to Talara or Sullana, depending on the complexity of medical care. According to its characteristics, this health center should have a doctor, and a nurse, midwife and nursing technicians and assistants. However, this has no health post doctor. According to the Ministry of Health (MINSA, for its acronym in Spanish) Talara, Health Department "Luciano Castillo Colonna" of Sullana established that the doctor who worked in this district be referred to the provincial headquarters. Health situation in La Brea Negritos According to diagnostic, La Brea district has two health centers. A Health Center I-3 class on La Brea and Health Center I-1 in San Pablo creek. Depending on the category Health Center provides care CLAS Negritos without hospitalization. In this health center is serving 70-80% of the population. We propose a low complexity attention with an offer of large size and less specialized. It is mainly in charge of promotion and specific protection, early diagnosis and treatment of the most common health needs.

According to the National Households Survey (ENAHO, for its acronym in spanish) 2009, only 21.9% of the Economically Active Population occupied (PEA, for its acronym in Spanish) has access to safe Essalud and 45% are uninsured. Negritos Health Center has 19 health professionals and 4 general services. There is a general practitioner, 1 dentist, 5 obstetricians, 2 nurses, 5 nursing techniques, 1 laboratory technician, 2 administrative staff and 2 maintenance. The establishment has 12 health care environments, 1 hospitalization, 2 halls pregnant, 1 nursery and 1 residence. As in Lobitos, other oil companies have made Specialized Medical Campaigns, benefiting the residents of La Brea and San Pablo creek. This activity has two execution times. The first will be presented through the Health Diagnosis, which will reveal the situation in which the population is at the prevention and treatment of diseases. The second point concerns the medical campaign, which already provides specialized medical care.

2. Public Statements of Per a. Draft Law on Universal Health Insurance The Universal Insurance is the right to quality health care in a timely manner with all the entire population residing in the country from birth to death. This right is established in the country and it means to mark a milestone giving the Universal Insurance deep character of social reform towards a more just and equitable society. Law 29344 or Universal Health Insurance, is one of the most important public health in recent decades. b. Universal Access to Health Services and Social Security Politics thirteenth National Agreement in which the Peruvian government is committed to ensuring the conditions for universal access to free health, continuous, timely and quality, with priority in areas of concentrated poverty and populations vulnerable. In addition, is also committed to promote citizen participation in the management and evaluation of public health services. c. National Campaign for Quality and Safety in Health Care The August 24, 2009, the head of the Ministry of Health, Dr. Oscar Ugarte Ubilluz, launched the National Campaign for Quality and Safety in Health Care is provided in public health facilities and private, as part of the fundamental right individuals. This will add the training to health professionals under the project. 3. Objectives a. General objective

The objective of Medical campaigns is to contribute in improving the quality of life of people in the most vulnerable districts Lobitos, La Brea, Jabonillal and Piedritas, areas of influence Sapet Development Peru. b. Specific objectives Contribute to the achievement of the objectives of the Ministry of Health referred to specialized medical care. Contribute to specialized medical care of residents of Lobitos, La Brea-Negritos, Jabonillal and Piedritas. Sensitizing the population on community health issues. Strengthen SAPET image as a socially responsible to the community and local authorities.

4. Form work for Specialized Medical Campaign Specialized medical campaigns have different institutions involved in the development of these activities, so it is very important to determine the functions of each. It is important to note that to achieve the success of Specialized Medical Campaigns, NGO Asociacin Vida Per will monitor before conducting medical campaigns. Thus, you'll learn about the main needs of the people in health. During the monitoring activities will be supported MINSA staff and municipalities, who have greater contact with the population in health. Health Campaigns held a weekend (Saturday and Sunday). Those days will have the full support of the 11 health specialists of NGO. Then the detail of each of the functions by institution: SAPET SAPET participate as a co-financier of the Specialized Medical Campaigns. Coordinate with local institutions such as the Ministry of Health and Municipalities for local loan and support in various activities. Communicate the activities performed as part of the activities of the Specialized Medical Campaigns. MINSA Facilities the offices of the health centers for patient care. Provide information about the people. MUNICIPALITY The Municipality will support in communicating the activities of the Specialized Medical Campaigns.

Attention in Piedritas, Jabonillal and Sichez Attention of health for the towns like Piedritas and Jabonillal be provided with 2 or 3 physicians, who will take up the same place. However, the residents of Sichez will be transported to Lobitos Health Center, because of the proximity between the two places.

5. Project Organization

Specific objectives 1. Contribute to the achievement of the objectives of the Ministry of Health referred to specialized medical care. 2. Contribute to specialized medical care of residents of Lobitos, La BreaNegritos, Jabonillal and Piedritas. 3. Sensitizing the population on community health issues.

Actions A. Celebration of an interagency agreement between the Ministry of Health and SAPET. B. Ask for health centers. C. Enumeration of the population of Lobitos and La Brea-Negritos. D. Ask for Health Centrers in Lobitos and La Brea-Negritos. A. Medical care in the specialties of general medicine, internal medicine, gynecology, pediatric and dentistry. B. Collaborate with generic drug for specialized medical care.

Expected results 1 interagency agreement signed between Ministry of Health and Sapet Development Peru. 2 health centers. 2 registration lists. 2 Health Centers.

- 11 medical specialists. - 5 medical specialties implemented. - 700 specialized medical care. - 1 set of generic medicines delivered.

A. Preparation, implementation and monitoring of a plan of prevention and health promotion in the community.

- 1 work plan implemented and monitored.

6. Target Audience The target audience of the Specialized Medical Campaigns will be 700 residents of Lobitos, La Brea-Negritos, Jabonillal and Piedritas; particularly vulnerable age groups such as children, adolescents, women and older people.

7. Technical equipment The technical team of Specialized Medical Campaigns will consist of:

Personal Medical specialists in general medicine, internal medicine, gynecology, pediatric and dentistry. Nurses Support staff

N 11 3 6

In addition, Specialized Medical Campaigns will be supervised for the Public Relations Department of SAPET. Additional, staff of Municipalities and MINSA will help in the development of activities.

8. Communication and diffusion The communication strategy of the Specialized Medical Campaigns will be led by Asociacin Vida Per. There will be two moments of communication. a. FIRST TIME OF COMMUNICATION The first pre-campaign, through which will be convened people to go to health centers Lobitos and La Brea-Negritos. During this stage Specialized Medical Campaign is supported by health workers of the Ministry of Health and staff of the Municipality of Lobitos and La Brea - Negritos. So we involve institutions before the start of the activities and project an image as a company that works with Peruvian state institutions.

b.

SECOND TIME OF COMMUNICATION The second time will be after the campaign that will disseminate the results of actions made. With all the achievements will be highlighted SAPET work as a socially responsible company. Be sent press releases to local and regional newspapers. In addition, it will have the support of a producer of video and photography to publicize the activities on television and radio national and regional.

The communication strategy for the Specialized Medical Campaingns will be: MINSA and Municipality with the support SAPET will made Specialized Medical Campaigns in coordination with NGO Asociacin Vida Per Means
Press releases Loudspeaker Flyers Banners Pasacalles Corporate video Spot radial

Amount
2 2 1000 1 2 1 1

Objective
Communicating about the campaign. Promote attendace of the population. Following activities will report the results of the activities. Promote the brand SAPET during activities. Promote the activity like date, hour, etc. Disseminate to internal and external audiences about the activities. After to activities, promote the brand SAPET like a CSR company.

9. Scheduling
Agosto Setiembre Octubre 3 4 Noviembre 1 2 3 4

Specific objectives

Actions

1 2 3 4 1 2 3 4 1 2

A. Coordination with NGO Asociacin Vida Per 1. Contribute to the A. Celebration of an interagency agreement between the Ministry achievement of the of Health and SAPET. objectives of the Ministry of B. Ask for health centers. Health referred to C. Enumeration of the population of Lobitos and La Brea-Negritos. specialized medical care. D. Ask for Health Centrers in Lobitos and La Brea-Negritos. A. Diagnosis Campaign B. Prevention and Medical Attention Campaign in the specialties of general medicine, internal medicine, gynecology, pediatric and 2. Contribute to specialized medical care of dentistry. B.1 Transfer of doctors to areas of Negritos, Lobitos, and some residents of Lobitos, La doctors and Jabonillal Parias for the three days. Brea-Negritos, Jabonillal B.2 Mobility and snacks for the area coordinators. and Piedritas. C. Collaborate and purchase with generic drug for specialized medical care. D. Coordination with Municipalities 3. Sensitizing the A. Preparation, implementation and monitoring of a plan of population on community prevention and health promotion in the community. health issues. B. Promotion and publicity before the event * Megaphoning (mounting loudspeaker car) and speakers. * Brochures, parades, posters. 4. Communication about the activities C. Promotion and publicity after the event (Reinforce the impact of the event) * Radio spots * Advertisement space in radio for our spot. * Edited video. * Publishing un a magazyne in Lima. * Photography.
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