Aarti Shah 9833771326 l 9821098511

169/D, 2nd floor, flat no – 8, aarti_020@hotmail.com

LaxmiNivas, Purandare park, aarti020@gmail.com
Dadar – T.T., Mumbai – 14.

OBJECTIVE - Seeking a career as a visualizer in a reputed interactive

media agency or an in-house creative unit of a reputed
organization/company.

ENDOWMENT PRIZE – Awarded 2nd prize by college for campaign of the

year - Individual project on any product/service of our choice –
creating promotional material using different mediums for the
same.

TOTAL WORK EXPERIENCE – 6 yrs – Print & Web

Orios Ltd. (April’2005- till date)

Orios (www.Orios.gi) is an ecommerce company having portals like

www.flora2000.com – an online floral service delivering 180 countries
www.remindo.com – newly launched business networking site
www.yo4ya.com – is in progress – a social networking site targeting only India

A brief of my role in Orios:

Heading a team of 5 here.

- Coordinating with the team and the rest of the departments for any
creative material.
- Coordinating with any vendors/outsourced designers/agencies involved
in giving the final output.
- Audit quality check processes for the team to follow.
- Document the filing system and any R&D done on any project.

www.Orios.gi
- Regularly updating the site using a creative zing.
- Adding new sections & developing new pages.
www.flora2000.com
Storefront
- Updating the site look & feel and site banners as per the season.
- Revising individual country catalogs as per the latest positioning strategy
using latest techniques and guiding the team as well to achieve the
same.
- Creating special icons for the products to suit requirements like ‘sale’,
‘delivery today’ or occasion specific.
- Doing the UAT for the designs before the final upload.
Direct Marketing
- Design & develop newsletters that could be occasion specific like
Christmas, valentine or a general Birthday theme or a sale on particular
product for each country.
- Creating Automail templates to retain existing customers.
- Updating the blog with new exotic images suiting the content
Business Development
- Designing collaterals for external communication – message card,
brochure, primer, flower care guide, labels, etc.,
Graphic User Interface (GUI)
- Support GUI by creating prototypes
- Developing new pages and modules for eg., Serenade page
- Using epicenter through out the shopping cart
Affiliate
- Develop online banners for various affiliates. Research new trends on
affiliate banners.
- Work closely with affiliate team to update affiliate section in the site.

Accomplishments in Flora2000
- Joined the company as a single creative and now heading a team of 5 –
have created the JDs for each of the juniors and trained them.
- Documented the filing systems and naming conventions for all product
images – that helped in finding any product image from any country at
any point of time
- Have successfully managed to interact with every department (client) &
understand their needs and thereafter give a timely delivery for four
years.
- Have done R&D on UI and tried to apply through out the shopping cart
which makes it completely flawless & simplest for any user.
- Have created a bank of competitor’s newsletters for comparison.
Constantly noted the performance of each newsletter through
stufftracker which helped in creating newsletters that are more
 involving/interactive for the customer at a personal level, for eg.,
zodiac sign based.
- Have managed to change the entire look of the product catalog of the
top countries after the change in brand positioning to luxury by adding a
high style quotient & special quality check to suit the brand with limited

references.

www.remindo.com - newly launched

- Created home page layout & logo (for the old positioning)
- Created the stationery (current positioning)

www.yo4ya.com – not yet launched

- Adapted the home pg design to the internal pages

Prior Experience:
Nac Advertising Agency (Dec’ 04- Jan’ 05)

Designation- Graphic Artist/ Visualizer.

Responsibilities: Graphic Designing/ Visualizing and managing clients.

Worked for clients like:

Marlex - Posters, Press ads, Danglers, Shop boards.
U.S. Consulate - Press ads.
Micromax - Press ads.
UDV - Menu cards for Golden Chariot, Tavern, Backyard.
Kelly Services - Press ads.
Cantronics - Press ads.
Berkowits - Press ads.
Education USA - Press ads.
Judith Miller. - Press ads.

Jaya Advertising Agency (Dec 2003-Sept.’ 2004)

Designation- Graphic Artist/ Visualizer.

Responsibilities: Graphic Designing, Visualizing and managing clients.
Worked for clients like:
Girnar Chai - Press ads.
Vasant Milestone Building - Brochure.
Gujarat Tourism - Poster, to name a few.

Ubiquitas Advertising Agency (June 03-Dec 03)

Designation- Graphic Designer.

Responsibilities: Graphic Designing & communicating with the client.
Majorly handled Nabeel Parfums - Press ads. & Posters.

Freelance work done for:

Matunga Gymkhana - weekly posters.
Grahams Computer center - handbills & monthly booklets called HORIZONS.
B R Group of chemicals - brochure.
Shagota's music Academy - invitation card for a musical show.
Persis Grafix Advertising - poster for OLIVE, Set design for the launch of Bacardi
Limon, invitation card for a birthday party.
Masrani Mill Gin Stores - stationery
KIPL.NET - digital design & communications – MMS projects.

Academic Qualifications

Diploma in COMMERCIAL ART (1997-2000)

Specialized in VISUALIZING.

H. Sc. In Home Science (1995 -97)

NIRMALA NIKETAN COLLEGE OF HOMESCIENCE.

Proficient in graphic Softwares like Corel DRAW, Adobe Photoshop, Adobe

Illustrator & Adobe PageMaker. Familiar with Flash & Dreamweaver.

Personal Details

- Date of birth – 20th March 1980.

- Marital status - Married
- Languages known – English, Hindi, Marathi, French (basic) & Gujarati
I hereby declare that all information provided by me is true to my
knowledge.

Date Aarti Shah