BRUCE R.

HALLORAN

Littleton, CO 80127 H: 303-932-9251 C:720-459-2282 E: brucehalloran@comcast.net

Senior-Level Sales | National Accounts Executive

Highly accomplished Sales Executive with proven track record of results demonstrated over course of career spanning two decades recognized with Net Sales, and Impact Player awards for exceeding sales plan objectives across all accounts and boosting brand to #1 ranking, Achievement award bestowed for producing sales in excess of 110%/plan, and candidate for Herman Lay award, given for ranking in top 15th percentile (19/120) across several sales metrics for 3rd largest territory in nation. Strong business acumen and diverse national account management experience including expertise in new business development, strategic planning, and productivity improvement; demonstrated achievements entail generating $37 million in revenues and $500,000 in trade spend savings to elevate account to Best in Class status, attaining #1 national service rank with 99% compliance efforts, and growing department sales 40%, productivity by 36%, and accrued revenue cash flow by 49%.

CORE COMPETENCIES:
Strategic & Tactical Planning Productivity Improvement Creative/Solution Selling Consultative Selling Territory Penetration Targeted Marketing Feasibility Studies New Business Development Market Analysis/Research Scenario Forecasting Margin Improvement Vendor Negotiations Value Propositions Needs Assessment Financial Planning Account Management Project Planning & Analysis Client Needs Analysis Program Implementation Performance Evaluations Cross-Functional Teamwork Sustainable Development P&L Responsibility

CAREER HIGHLIGHTS
VICE PRESIDENT, NATIONAL ACCOUNTS THE STERITECH GROUP, INC. Closed one of largest new client contracts in history of company at $4 million for three years; led the delivery of a major Request For Proposal (RFP) from start to finish in four days; formulated program that delivered world-class service standards for global client in nations toughest market of Manhattan. DIRECTOR OF SALES DARE 2 SHARE MINISTRIES, INTERNATIONAL Orchestrated major department reorganization by improving productivity 36%, increasing accrued revenue cash flow 49% with new programs, and transitioning underperforming unit at 61% of conference plan to generate season ending production at 121% of plan. ZONE SALES LEADER FRITO-LAY, INC. Led nation with #1 service rank for 99% compliance rate; qualified for award for ranking in 15th percentile (19/120 zones) for sales, unsaleables and expense plan achievements. As Manager of 3rd largest territory, decreased District Manager time on routes 50%, and promoted nine of 16 direct reports. SENIOR KEY ACCOUNT MANAGER FRITO-LAY, INC. Developed regions largest account into Best in Class status in division with $37 million in revenue and $6 million in trade spending receiving recognition as winner of awards, given to only individual beating topline and net sales plan objectives in every account, also boosting snack brand to #1 ranking, with 12% household penetration rate.

PROFESSIONAL EXPERIENCE
Colorado Water Savers Littleton, Colorado (2012 Present)
Start-up organization helping residential and commercial clients save money from water conservation efforts.

DIRECTOR OF WATER RESOURCES

Formed PowerFlush Technologies to develop intellectual property behind personally-designed PowerFlush invention and bring product to market, subsequently formulating iPad water productivity application to aid clients in analyzing residential water usage, and calculating potential savings based on purchase of WaterSense brand products. Core focus includes developing and bringing new tools to market, consulting with end users to drive awareness, and providing actionable solutions that produce cost savings from water conservation efforts. Formulated simple comprehensive Residential Water Savings Program for clients illustrating how to produce 50% water bill savings with payback period of less than 36 months based upon improving water and energy efficiency of toilets, washing machines, showerheads, faucets and irrigation systems. Spent 1000+ hours educating self about water industry serving on Conservation Committees and associations, attending board meetings, networking with industry leaders, and scrutinizing industry publications to become expert in rate-setting and authoritative Water Productivity Consultant.

Bruce R. Halloran
The Steritech Group, Inc. Charlotte, North Carolina (2007 2012)

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Privately held pest prevention, food safety, and quality assurance corporation with locations in U.S., Canada, and overseas. Formed in 1986, organization generates $105 million in annual revenues from 1,000 employees.

VICE PRESIDENT NATIONAL ACCOUNTS

Marketed pest-prevention services to large national corporations across territory spanning western United States including Microsoft, Costco, petco, Chipotle, Bob Evans, Smashburger, Four Seasons, Kimpton Hotels, Natural Grocers, and others, achieving #1 industry client retention rate of 90% . Oversight authority included producing growth by closing client prospects with several business locations across U.S., coordinating administration behind existing national accounts, prospecting for new business by phone and scheduling appointments, and completing competitive and serviceability analyses. Formulated presentations with effective value propositions, conducting sales calls and physical property inspections, reviewing and negotiating contracts, creating mutual non-disclosure agreements, and generating and distributing pro-forma and other reports to management. Successfully acquired one of largest new client contracts in companys history worth $4 million over three years . Developed, negotiated, and delivered major Request For Proposal (RFP) for Microsoft Corporation in only 4 days, beating out large number of more well-known candidates. Delivered world-class service standard for Chipotle in nations toughest market of Manhattan, New York. Recognized with coveted Achievement Award for consistently delivering sales 10% above plan. Target account service yielded average of $110 per hour with majority of accounts meeting threshold avoiding excessive account yields to protect potential client loss to more cost-effective competitor. Produced substantial cost savings for Bob Evans Group client and centralized pest prevention services by consolidating operations from 58 separate to Steritech as exclusive vendor. Developed client portal with visibility to all national account locations, allowing customers real-time access to service data and providing means for detecting and resolving potential pest issues before becoming problematic infestations. Achieved high closing ratios and account conversions for sales cycle extending 1.5 years by crafting effective value propositions for corporate CEOs, CFOs, and COOs, negotiating contracts with Corporate Attorneys, Purchasing Directors and Vice Presidents of Operations, often collaborating with up to 50 contacts before close of sale, and personally overseeing service provisions for first few sites to ensure proper rollout and client satisfaction. Secured new business by positioning employer as premium service quality leader over cheaper, lower quality competitors, illustrating effectiveness of service through generic case studies eliminating major infestation issues for Chipotle in Washington, DC and Costco on east coast.

DARE 2 SHARE MINISTRIES, INTERNATIONAL ARVADA, COLORADO (2006 2007) DIRECTOR OF SALES

Privately-held nonprofit teen para-church ministry supported by conferences held across U.S. and publications. Generated $5 million in annual revenues with approximately 40 employees. Transformed large group of customer service employees into 15-member Sales Team driving 60% of company revenue, directing all sales functions, including managing performances of sales personnel, spending bulk of time on recruiting and hiring, and 30% on training, coaching, and overseeing staff. Re-built entire department from scratch orchestrating complete turnaround in just nine months formulating annual company revenue and expense budgets, devising conference city-specific strategic marketing plans, developing forecasting tools to execute strategies, and delivering monthly progress reports to Board of Directors. Improved productivity by 36% migrating from initial conference performance of 61% of plan upon assumption of duties, to final conference performance of 121% to plan, in first year alone by streamlining operations, defining marketing functions, monitoring performances and daily, weekly, and monthly sales metrics via Key Performance Indicators (KPIs). Designed and implemented major organizational restructure following approval by Executive Team and Board of Directors with supporting new compensation, new-hire and pre-registration programs, increasing accrued revenue cash flow 49% to $435,000, positioning non-profit to receive 15% of all conference registration revenues up-front. Raised department sales by almost 40% by eliminating bonus program which exceeded corresponding revenue gains, replacing it with more equitable plan, rewarding employees with oversize bonus checks, plaques, surprise bonuses, and verbal recognition, instituting Make a Sale Ring the Bell Recognition Program.

Bruce R. Halloran
Frito Lay, Inc. Plano, Texas (1999 2006) ZONE SALES LEADER

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Fortune 500 corporation and PepsiCos most profitable operating division generating 30% of total sales and 45% of profits with 60%+ share of salty snack market producing more than $13 billion in revenues and 48,000 employees. Directed sales operations for territory generating $69 million in sales with accountability for $13 million operations/capital expense budget and staff of 202 personnel with 16 direct reports covering two distribution centers and 35 satellite warehouses in region encompassing Colorado, Nebraska, Wyoming and South Dakota, spending largest amount of time overseeing and developing staff, while also engaging in strategic planning and operations functions. Marketed snack product line to Safeway, Kroger, Albertsons, 7-Eleven, Costco, Target, WalMart, and other retail account carriers of consumer packaged goods, overseeing large portfolio of key accounts, launching new products to market, managing supply chain, and acting as ultimate resolver of customer-service issues, frequently collaborating with Finance, Marketing, Operations and Human Resources Departments to successfully execute strategies. Saved up to $250,000 annually by enforcing proper rotation and inventory techniques, which ultimately reduced volume of unsaleable items and consistently produced operational efficiencies. Finished in top 15 percentile (rank of 19/120 zones) in running for Herman Lay Award for meeting or exceeding all metrics including zone sales, expense plan targets, and unsaleables objectives for 3rd largest zone in nation. Led nation in service with full 99% compliance rate, decreasing costs of District Manager time spent on routes by 50% over three years, promoting almost 60% of all direct reports (9 out of 16 staff) and seven within work group. Obtained 100% compliance and no resignations with instigation of new controversial Variable Rate Overtime (VROT) Program, traveling thousands of miles to attend all 13 district employee meetings, conferring with employees and addressing questions/concerns, and explaining overall implementation strategy.

SENIOR ACCOUNT MANAGER

Functioned as #1 (highest ranked employee) in position by volume with oversi ght of regions largest account and most business under management of $50 million with $9.5 million trade spending budget, used to deliver highest Return On Investment (ROI) and most productive cost per incremental dollar (CID) amongst peer colleagues. Span of duties encompassed building, maintaining, and expanding client relationships to manage such customers as Target, King Soopers, City Market, and Loaf N Jug US, collaborating with Operations Department to determine product supply needs, and communi cate promotions and program execution, advertising, pricing and space management activities to sales team. Recognized for earning Net Sales and Impact Player awards as only sales professional surpassing topline and net sales plan objectives across all accounts, boosting Frito-Lay snack brand to #1 rank among advertised items with 12% household penetration rate, selling new items at 95%+ success rate. Developed regions largest account into divisions Best in Class status with $37 million in revenue and $6 million in trade spending, also eliminating over $500,000 in trade spend by negotiating better terms and placements.

Early Career
Regional Business Manager The Upper Deck Company Littleton, Colorado (1996 1998) Trade Development Manager Haagen-Dazs, Inc. Littleton, Colorado (1994 1996) Market Broker Manager Kraft General Foods Denver, Colorado (1992 1994)

Education & Professional Development

B.S. in Marketing with Accounting, Finance & Management focus University of Colorado Denver, Colorado Center for Creative Leadership: Leadership Development Program

Professional Organizations
Denver Southeast Rotary American Water Works Association Colorado Foundation for Water Education Conservation Committee AWWA, Rocky Mountain Chapter

Community Involvement
Deacon Deer Creek Church Director, Mercy & Benevolence Deer Creek Church