3.

1COMPANY HISTORY
Hatsun Agro Product Ltd India's largest private dairy. From a modest ice cream manufacturer to one of the leading names in India's dairy sector in just a span of three decades, Hatsun now stands majestically as a hallmark of successful entrepreneurship. Be it in the dedication to quality, in employing the world's latest technology, innovative marketing strategies, or bringing prosperity to hundreds of thousands of farmers in the south. It started as a creamy dream in 1970: Arun Ice creams the rich, delicious brand that has captured the hearts of millions of ice cream lovers. With over 70 delightful varieties it is the No. 1 selling ice cream in south India. Arun Ice creams is manufactured at the most modern plant of its kind in Chennai. From the ingredients, to the packaging and distribution stringent quality control is maintained at every stage which has made Arun Ice creams the first ice cream brand in India to win the 9001 certification for quality and world-class manufacturing facilities. Arun Ice creams reaches the consumers through the largest network of exclusive parlors in India. These and the many Arun mini-parlors in the rural areas provide employment to thousands of people. When the vision is clear and with total dedication, growth follows, and Hatsun expanded. When the market was ruled by unhygienic milk, Hatsun came up with Arokya - the standardized, homogenized and bacteria clarified milk. Arokya milk is still unsurpassed in purity, thickness and quality and has made it one of the most preferred milk brands consumed by several hundred thousand households every day and then came Hatsun Komatha. This product is Hatsun's proud contribution of a superior quality, lower fat milk which Hatsun

calls 'Cow's milk'. Komatha is the perfect symbolization of the values and attributes of the provider of fresh milk - the cow. No wonder then Hatsun Komatha milk is hailed as the most suitable milk for the whole family. Loved by kids and adults alike for its taste and freshness. Hatsun handles a total 1.8 million liter a day. Hatsun's quest for quality starts at procurement, two times a day, 365 days of the year at over a thousand collection centers, from more than a hundred thousand farmers. Hatsun sources its milk with an ever watchful eye, always keen on quality. It is an enthusiastic and bustling activity when milk takes its first step in its journey to the consumers' homes. COMPANY PROFILE: Hatsun Agro Product Limited is based in South India and was incorporated in 1970. R.G. Chandra Mohan is the founder of this company. Hatsun started marketing fresh milk in pouches from 1993 and manufacturing dairy ingredients from 2003. It is located at 5-A, Vijayaraghava road, Thiyagaraya Nagar, Chennai 600 017 TamilNadu, India Business Profile: Hatsun is the largest private sector dairy company in India and hence has a distinct advantage of dealing in cow's milk. In 1970, Hatsun began with the pioneering effort of producing Arun ice cream, which still continues to be the most popular ice cream brand in South India. The company procures around 1.65 million liters of liquid milk per day by directly collecting it from farmers spread over 4500 villages in south India. It has its own infrastructure of milk collection

centre and chilling centre for procuring and handling of raw milk. Over 350 field's staffs are employed to ensure timely collection, testing of milk at the point of collection, weekly payment; cattle feed sales, encouraging farmers to grow their herd size, bank loans, animal insurance, training farmers on a better animal management and clean milking. It is having operating at 7 locations. This is the only company in India using Bacto fugue Technology (from West Falia-Germany) to purify liquid milk. Goal: Build brands worthy of customer trust. Maximize return to all stake holders through continuous improvement. Develop people to deliver the above. high-tech processing plants

Vision: To be the supply choice for all the people in India. To achieve global recognition for its innovative approach to products.

To become one of the largest Ice cream manufacturer in India.

Mission:
To be a respected supplier in the global Diary industry by developing innovative products and value to customer through creative skills with involvement of employees suppliers, dealers and the use of technology

Certifications:

ISO 22000:2005 ISO 9001:2000 ISO 14001:2004 ISO 15000:1998 HACCP certified manufacturing facilities Export Inspection Council Kosher Certificate HALAL BRANCHES:

Corporate Office ( T.Nagar ) Red hills Kanchipuram Palacode Thalaivasal Salem Madurai Avinashi Belgum Honali

DIVISION: Milk Ice Cream Long life

Diary Ingredients

3.2PRODUCT PROFILE
ICE CREAM: Arun: An insight Arun Ice creams believes in the motto "Customer is the King". Arun Ice creams, a feather in the cap of Hatsun is a brand leader in the ice cream market. Today, Arun is the largest selling ice cream brand in south India. It sells its ice creams through exclusive parlors spread all over Tamilnadu, and parts of Karnataka, Kerala and Andhra Pradesh. With over 70 unforgettable varieties, Arun continues to delight millions of customers. Arun Ice creams success was due to the below said reasons

Pure Milk based Ice creams with rich and creamy taste. Range of flavors and varieties Innovative product concepts Packaging at par with International standards The Franchise parlor route Arun: First to Take the Parlor Route Arun introduced the concept of exclusive franchise parlors selling only Arun Ice creams. This is admittedly one of the major reasons for Arun Ice creams' strong performance over the years. By reaching out to towns with a population of 30,000 and in some cases even smaller towns, Arun has boldly taken a path that is less traveled. Arun Ice creams continue to come up with new varieties and flavors which should help it maintain its strong performance and brand image. Arun: Parlor Standardization

Arun has now brought about standardization of its parlors. This will help maintain the unique identity of the parlors. This, in turn, enhances uniformity in the image of the brand among the consumers leading to utmost satisfaction. Arun Ice creams Parlor have been hugely successful. The reasons for this are explained briefly:

Ideal and convenient location Well-decorated parlors where cleanliness given top priority Convenient working hours (10 A.M to 10 P.M.) Regular maintenance of freezer to keep them functioning at optimum levels

Courteous and unmatched service Knowledge of product/variety among the staff Ability to understand customers' needs so as to satisfactorily cater to their tastes

Innovative approach - promotions done in a novel manner MILK PRODUCT: AROKYA: Arokya has more nutrition and butterfat. Growing children can consume Arokya because it's wholesome and nourishing. It fortifies the bones with calcium, proteins and minerals. In case of adults, Arokya can be diluted with water & used. Arokya is healthy and ready nourishment for growing children. Fortified with 4.5% butterfat, Arokya helps in the growth of vital strengths of a child both physical and mental. It contains adequate quantities of calcium and phospholipids for development of the bones and brain respectively.

Unlike toned milk where butterfat is removed to make it only 3%, Arokya has 4.5% butterfat. Hence the catchy slogan attached to it: Nothing added. Nothing removed. Nobody underscores the need for healthy foods more than the World Health Organization (WHO). In fact, World Children Fund (WCF) a body recognized by WHO believes that milk with 4.5% butterfat is best for growing children. It is very critical to give every child the right kind of food and nutrients. If you are looking to make your child skilled, agile and admired, switch to Arokya. And watch your child excel. HATSUN KOMATHA TONED MILK Fresh milk in the stable of Hatsun, Hatsun Komatha Toned Milk was launched in the year 2000. A lighter milk than Arokya, Hatsun Komatha Toned Milk comes with all the good processing technologies deployed by Hatsun, i.e., homogenization,

pasteurization and bacteria clarification. This ensures that the high quality and hygiene standards set by Hatsun for its products are met. Distribution Stockiest/Agents. We reach our customers through our wide network of 30 Distribution Stockiest and over 1500 Agents in TamilNadu / Bangalore. HATSUN SANTOSA FULL CREAM MILK A relatively new product in Hatsun's basket of offerings, Hatsun Santosa Full Cream Milk is full cream milk that caters to niche commercial markets. Specially designed for hoteliers and caterers: Hatsun Santosa Full Cream Milk is well suited for Hotels and Catering needs as it is

ideal for preparation of curd, lassie, milk shakes, sweets, payasam, tea and coffee. This is because it is thicker with 6% butter fat and 9% SNF and is also homogenized. The aroma of tea and coffee is greatly enhanced due to the higher SNF content and because of bacteria clarification, the beverage also tastes fresher. Pack sizes: 2000ml, 1000ml, 500ml & 150ml HATSUN COOKING BUTTER Hatsun's all-natural high-quality Cooking Butter has something that makes it stand out from the crowd - it has dollops of 'zeal' in it. Hatsun Pasteurized Cooking Butter is made from the choicest of creams, churned from pure farm fresh milk. It is then processed in a high-tech dairy plant where hygiene and quality are given utmost importance. This ensures that sweets, savories and cakes have a great taste and aroma. HATSUN COW GHEE At Hatsun, we decided that Hatsun would be different from other branded ghee that jostle for your attention. So, what makes Hatsun Ghee different? The nutty taste of Hatsun Ghee special grade ghee, is perfect for Indian cuisine in general and sweet making in particular. Being made only from cow milk, all the freshness and uniqueness associated with cow milk can be found in Hatsun Ghee. It has the distinct property of carrying and enhancing the flavor of practically any dish that one briefly fries in Hatsun Ghee. Hatsun Ghee comes with the 'Agmark' seal of quality.

HATSUN BUTTERMILK 1. Rich & tasty butter milk made from farm-fresh milk 2. Available in easy-to-carry 200 ml pouch HATSUN CURD Hatsun Curd is a semi-solid fermented milk product, with excellent consistency. It has a very low bacteria count making it extremely healthy in nature and delightfully tasty in character. HATSUN PANEER Made from farm-fresh milk higher milk solids make it more tasty and helps in retaining texture & shape Ideal to cook mouth-

watering dishes Available in 200 gm pack. BEVERAGES: Aaros Milk / Badam Milk

Made from pure creamy milk from a high quality dairy Tasty, thick and full of strength Badam Milk also available Aaros Tea / Masala Tea

Made from select and high quality tea gardens Strong, has Fine Taste and Good Colour Masala tea also available Aaros Coffee

Made from exquisite quality coffee beans Very fine filter coffee taste

DEPARTMENTATION HR / Administration Department Marketing Purchase Finance Auditing Costing Logistics Secretarial Information Technology Enabled Service HUMAN RESOURCE: HR has a significant role to play in the companys future. In todays environment managing employees is the toughest challenge of all whether it is retention, attracting talent, growth opportunities etc. Company deli ever that a well trained and efficient manpower is key to the development of an organization. Company has a favorable work environment that motivates performance, customer focus and innovation while adhering to the highest degree of quality integrity.

Functions: Recruitment and Selection Pay Roll Training

MARKETING : Marketing is an activity through which the product and service should reach the people or customers in an effective manner.

PURCHASE : Purchase means buying Raw material and Machine for producing goods and services.

FINANCE: A branch of economics concerned with allocation as well as resource management, acquisition and investment. Simply, finance deals with matters related to money and the markets. To raise money through the issuance and sale debt or equity.

AUDITING:
Auditing is done to see if a taxpayer has been doing some false accounting. And the tax man has gotten a clue that the taxpayer is not paying all of the taxes required. You don't want the taxman after you. They will rape you of all of your money.

COSTING: Costing is a technique and process of ascertaining costs. This technique consists of principles and rules which govern the procedure of ascertaining the cost of products/services. The process of costing includes routines of ascertaining costs by historical or conventional costing, standard costing or marginal costing.

LOGISTICS: Logistics is basically managing and controlling the flow or supply of goods, information, personnel, utilities and other resources from one location to destination to meet the demands of a customer or the requirement of one department or section of the organization.

SECRETARIAL: A secretary, or administrative assistant, is a person, whose work consists of supporting management, including executives, using a variety of project management, communication & organizational skills. These functions may be entirely carried out to assist one other employee or may be for the benefit of more than one. In other situations a secretary is an officer of a society or organization who deals with correspondence, admits new members and organizes official meetings and events.

INFORMATION TECHNOLOGY ENABLED SERVICE : Information technology enabled services, or ITES, is a form of outsourced service which has emerged due to involvement of IT in various fields such as banking and finance, telecom, insurance, etc.