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Company Cvervlew
Appllcauon Servlce rovlder
!amcracker's buslness model
Challenges
Concluslon
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lounded ln 1999 (rsL named vlLal1one")
CLC: k. 8. Chandrasekhar (Chandra")
ClC: Perald Chen
CorporaLe uevelopmenL Sv: Mark 1erbeek
Cperaung ln lnsLable secLor of economy
nASuAC sLock lndex !
!amcracker unles Lhe aggregauon, dellvery and
managemenL of soware appllcauon servlces.
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rovldes soware funcuonallLy
over Lhe lnLerneL
Lmall, word processlng, accounung
servlces, eLc.
Companles can ouLsource Lhelr l1
lnfrasLrucLure and make use of
servlce dellvered by an AS
8enung lnsLead of buylng
Soware ls locaLed o Lhe
cusLomer's slLe
uaLa geLs sLored remoLely on
hardware owned and operaLed by
Lhe AS
MonLhly fee

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Speedy lmplemenLauon
CosL reducuon
lavorable cash ow prole
SupporL for 24x7 buslnesses
ShorLage of skllled l1 workers
SupporL for moblle workforce
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Plgh cusLomer acqulsluon cosL
ConlcL beLween breadLh of AS oerlngs and
scale economles
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SeLup of servlces
Access Lo !amcracker servlce lnfrasLrucLure
(per user per monLh)
Lach appllcauon servlce Lhey choose Lo use
(per user per monLh)
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need for professlonal servlces
Addresslng cusLomer concerns
1echnlcal challenges
Compeuuon growLh
1lmlng lssues
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AS and aggregaLor markeL sull
developlng
Conslder carefully momenL of launchlng
Lconomlc crlsls wlLh budgeL cuLs and
sLruggllng companles
oLenual cusLomers
need Lo be educaLed
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no Lechnlcal lndusLry sLandards esLabllshed
lssues Lo lnLegraLe all ASs
lnclude cusLomer's legacy sysLems
MusL sLay aL cumng edge of Lechnology
Culckly adapL Lo changes whlle malnLalnlng
hlgh servlce level and rellablllLy
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lnLegrauon of larger, more complex
appllcauons
CusLomer needs help wlLh sysLem seLup
and daLa Lransfer
Concerns abouL servlce level, rellablllLy
and daLa securlLy (!C and ASs)
asL:
Consulung parLners
need:
rofesslonal Servlce
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Manage challenges emclenLly
See poLenual and adapL buslness accordlngly
keep an eye on compeuLors
CaplLal + LalenLed employees + rlghL buslness
model
!amcracker wlll be successful
ln Lhe long run!
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