Notes

04 December 2013 23:00

Facts/ General Information Information on Taco Bell (http://www.entrepreneur.com/franchises/tacobell/282858-0.html#) Mexican Fast Food Company Stays open till late at night Over 6000 branches worldwide What is Taco Bell's Mission Statement (http://yum-taco-bell.blogspot.com/p/objectives.html) We take pride in making the best Mexican style fast food providing fast, friendly, & accurate service. We are the employer o f choice offering team members opportunities for growth, advancement, & rewarding careers in a fun, safe working environment. We are accountable fo r profitability in everything we do, providing our shareholders with value growth. What are their Values/Beliefs/Philosophy (http://yum-taco-bell.blogspot.com/p/objectives.html) Making the best Mexican Style FAST food Providing a safe and healthy working environment for employees Develop strong relationships with both suppliers and consumers Making profit :) Stakeholders (http://content.time.com/time/nation/article/0,8599,1568264,00.html) Stakeholders= not very happy at the moment There was a small infection among employees Taco Bell didn't react quickly enough Although they assure stakeholders they are doing everything to make sure customers are fully satisfied, stakeholders are unha ppy that they didn't react immediately. What image is Taco Bell trying to build? Want to show that they are a 'family' company They want to show that they want to 'get to know' the customers Also want to become the chain which has the best Mexican Fast-Food Company's Process What products are being sold? (http://www.tacobell.com/food/burritos) Mexican Fast Food Tacos Burritos Quesadillas "Authentic" Mexican food made quickly Where/Who's Involved in making it? (http://www.youtube.com/watch?v=WrlHpOXpdSM) It is made behind the counter, after order One cook assembles the item with precooked vegetables and meat The cashier/counter person gives it to the customer and takes the money There is usually a 2-3 minute time period between the order and the receiving of food Taco Bell serves over 2 billion customers each year How are the products sold? (http://adage.com/article/special-report-marketer-alist-2013/taco-bell-ad-age-s-marketer-year/243852/) They have ads all around the area Their ads advertise: Cheap food prices Proximity to a nearby branch Sponsor the annual NBA Skills Challenge which is broadcasted on live television Catchy Spanish Taglines (e.g. "Yo Quiero Tacos!" or "I Want Tacos!") Customers see these ads and go to their nearest Taco Bell branch They get their food quickly and are able to order a variety of items Company's impact on: People What are the conditions of workforce? (http://thoughtcatalog.com/koty-neelis/2013/11/23-incredible-reasons-taco-bell-is-better-than-having-a-significantother/) Fun Employees believe it is a fun place to work Customers like the fun nature of many things in Taco Bell: e.g. the hot sauce packets have jokes on them Employees have stated that the 7-9 weeks of training with Taco Bell has been a fun experience Families like to dine here as they feel it is a 'family friendly company' Some families do not like the food, as it is quickly made and they feel it is unhealthy Health and well being of locals and workers (http://articles.latimes.com/1990-04-05/business/fi-729_1_taco-bell), (http://www.franchisedirect.com/foodfranchises/taco-bell-franchise-07099/ufoc/), (http://www.huffingtonpost.com/2011/01/25/taco-bell-meat_n_ 813864.html) Health Workers are eligible for health benefits Cover: Health Insurance Dental Care Vision Care Paid Vacation 401K Retirement Plan* Life Insurance Well Being *Taco Bell have a retirement plan They match all retirement funds What Ethical Questions have been brought up about Taco Bell? They have been involved in a child labor scandal They were employing children Aged 14 and 15 and making them work for nearly 8 hours a day!
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 They were employing children Aged 14 and 15 and making them work for nearly 8 hours a day! These kids worked till 4 am on a weekday This is a violation of federal law Taco Bell was subsequently fined $75,735 for this violation Environment How do Taco Bell get their ingredients? Where do they come from? Taco Bell has been involved in controversy over their ingredients in the past They claim that their beef is 88% Pure Beef and 12% 'Special Ingredient' They were sued in 2011 Their beef was revealed to be 36% beef and 64% fillers/extenders This was a violation of the USDA's law The law clearly stated that the beef must be 70% pure and no more than 30% of extra filler may be added to the mixture In 2013 they were accused of using horse meat in their tacos The deal was settles behind the scene but it caused an uproar among customers How are the products made? What is the production process like? The food is made behind the counter Ingredients are imported in, and they are assembled by employees Recent Publicity Has the company been in the news recently? (http://www.nbcnews.com/business/hes-licked-taco-bell-fires-shell-licking-employee-6C10205122) Yes The child labor controversy The beef controversy Horse meat controversy Recently, an employee was fired for posting an image of him licking a stack of taco shells This caused an uproar and the image went viral on social media sites Taco Bell has been accused of many things over the past few years! What has been published about the company in the media? (http://www.prnewsonline.com/topics/social-media/2013/09/09/case-study-taco-bells-new-recipefor-social-media-engagement-look-listen-and-whip-up-some-dialogue-with-fans/) The media is saying that Taco Bell's image is ruined They have had too many controversies People are saying that Taco Bell doesn't have a respectable public image Is it 'good' or 'bad' publicity? (http://www.brandeating.com/2013/05/news-taco-bell-1-dollar-cravings-menu-test-update.html) Mostly Bad Publicity They are trialing a $1 menu Customers are slowly starting to come back to Taco Bell Some people believe they are only doing this to make themselves look better Here is my individual analysis of each source against the C.R.A.P method: Source http://www.entrepreneur.com/franchises/tacobell/282858-0.html# Currenc Reliability y 2013 GoodUnbiased Authority Reputable website Point of View None (unbiased)

http://yum-taco-bell.blogspot.com/p/objectives.html
http://content.time.com/time/nation/article/0,8599,1568264,00.html http://www.tacobell.com/food/burritos

2013
2012 2013

Biased
GoodUnbiased Biased

Official Blog
Reputable website Official Website

Biased in favor
None (unbiased) Biased in favor (trying to sell)

http://www.youtube.com/watch?v=WrlHpOXpdSM http://adage.com/article/special-report-marketer-alist-2013/taco-bell-ad-age-s-marketer-year/243852/

2012 2012

GoodTV Unbiased stating facts Documentary (stating facts) Good-Article TV report stating facts Unbiased

http://thoughtcatalog.com/koty-neelis/2013/11/23-incredible-reasons-taco-bell-is-better-than-having-asignificant-other/

2013

BiasedNo Talking credentials about benefits only

GoodUnbiased Reputable website

Biased in favor

http://articles.latimes.com/1990-04-05/business/fi-729_1_taco-bell

2011

Unbiased

http://www.franchisedirect.com/foodfranchises/taco-bell-franchise-07099/ufoc/
http://www.huffingtonpost.com/2011/01/25/taco-bell-meat_n_813864.html

2013
2013

GoodCorporate Stating facts Author

Good-States Reputable Facts and Website shows both perspectives Biasedshows opinion Reputable Website

Unbiased
Unbiased

http://www.nbcnews.com/business/hes-licked-taco-bell-fires-shell-licking-employee-6C10205122

2013

Slightly biased against Unbiased

http://www.prnewsonline.com/topics/social-media/2013/09/09/case-study-taco-bells-new-recipe-for-socialmedia-engagement-look-listen-and-whip-up-some-dialogue-with-fans/

2013

Good- States Reporter facts writing story

http://www.brandeating.com/2013/05/news-taco-bell-1-dollar-cravings-menu-test-update.html

2013

Biased-only talks about benefits

Expression of Biased in opinions favor regarding the $1 Menu

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