Serving the Wilton-Gansevoort Area

2009 Advertising Rates

Retail, national, classified, preprint and online advertising
rates and information.

Effective March 7, 2009

Retail fax: 518.584-2645

Classified fax: 518-580-9044

20 Lake Avenue
Saratoga Springs, NY 12866
518-584-4242

Wilton-Gansevoort LIFE is a publication of

 Serving the Wilton-Gansevoort Area

2009 Weekly Editorial Content

• Editor’s Letter

• You Said It!

20 Lake Avenue
Saratoga Springs, NY 12866 • Kids’ Sports
518-584-4242
• Real Estate
www.wglife.com
• People Profiler

• Business

• Community

• Calendar

• Arts & Entertainment

• A Bit of History

• In Our School

• Eat and Drink

• Pets

• Community Photos

• Volunteers

Wilton-Gansevoort LIFE is a publication of

 Serving the Wilton-Gansevoort Area

2009 Advertising Rates

Retail, national, classified, preprint and online advertising
rates and information.

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Wilton-Gansevoort LIFE is a publication of

 Wilton Gansevoort Life is a Saturday weekly newspaper published 52
weeks a year.
6 Display Rates
20 Lake Avenue
Saratoga Springs, NY 12866 Wilton Gansevoort Life delivers to one of the fastest growing areas in Saratoga
518-584-4242 County.

RETAIL
1 Personnel Per Column Inch Rate
Open 4X 13X 26X 52X
Publisher ........................................................... Michael F. O’Sullivan
Advertising Director ......................................................... Lauren Rose $7.54 $6.03 $5.16 $4.36 $3.17
National Advertising Rep .............................................. Louise Kilbara *All of the above rates are contingent upon the advertiser signing a contract.
Editor .........................................................................Beverly McKim
CLASSIFIED

2 Representative $.30 per Line (4 Line minimum)

Per Column Inch Rate
Landon Media Group Open 4X 13X 26X 52X
212-826-1113
805 Third Ave. $4.52 $3.62 $3.10 $2.62 $1.91
New York, NY 10022
SKYBOX

3 Commission/Payment Terms $50 Including Color (Size: 2x2)

STRIP ADS - FRONT PAGE PREMIUM

Local retail/classified rates are non-commissionable. Wilton Gansevoort Life bills
monthly. Payments are due 15 days from the end of our billing cycle. Failure to $175 (Size: 6x3)
make timely payment as provided for in the invoice may result in rejection of
advertising copy and/or immediate cancellation of a contract. We do not accept
sequential liability.

Policy - All Classifications

4 RIGHT TO EDIT OR REJECT: The subject matter, form, size, wording, illustration
and typography of all advertising copy received by Wilton Gansevoort Life shall be
subject to approval, revision, classification, cancellation or rejection at any time by
Wilton Gansevoort Life in its sole and absolute discretion. Previous acceptance of
any advertising copy by Wilton Gansevoort Life will not operate as a waiver of
Wilton Gansevoort Life’s rights here under to edit, revise, classify, cancel or reject
any advertising copy at any time.
BILLING/RATES: The advertiser agrees to indemnify the newspaper(s) for all
expenses incurred in connection with the collection of amounts payable, including
court costs and attorneys’ fees. If an advertiser’s contract is canceled due to the
advertiser’s failure to make timely payment, the advertiser will be rebilled for the
outstanding balance due at the open or earned contract rate, whichever is
applicable. If an advertiser utilizes an agency, the advertiser and the agency
shall be jointly and severally liable for complying with all the terms of the
advertiser’s contract, including payment for advertising. The advertising rate
schedule may be revised at any time upon 30 days’ written notice; the advertiser
may without penalty cancel an advertising contract at any time prior to the time
the new rates become effective upon prior written notice to the newspaper(s). If,
at the end of an advertiser’s contract, the advertiser shall have purchased more
or less volume (inches/pages) of advertising than agreed upon in the contract,
the advertiser’s rate for all space used during the contract term shall be reduced
or increased to the appropriate rate indicated on the rate schedule; the advertiser
shall pay or receive a credit/rebate to the appropriate contract level.
TAXES: In the event that any federal, state or local taxes are imposed on the
printing of advertising material or on the sale of advertising space, such taxes
shall be assumed and paid by the advertiser.
BROKERED ADVERTISING: Wilton Gansevoort Life does not accept brokered
advertising.
POLITICAL ADVERTISING: Political ads must carry the name of the person(s)
or organizations(s) responsible for payment. All political advertising must be
prepaid.
7 ROP Depth Requirements
Minimum display ad size is one column wide by one inch deep.
Ad depths should be in half-inch increments.
Any ROP ad measuring 18.5” or more will be billed at 21” depth.
8 Contract and Copy Regulations
COPY CORRECTIONS/ERRORS: In spite of our best efforts, errors
occasionally occur in material we typeset for our advertisers. If it happens
in your ad, we will adjust the charges for the first insertion only, based on
the actual value of the space occupied by the incorrect copy. Please be
sure to read your ad on the first day, and let us know if there is an error.
The advertiser’s contract cannot be invalidated and Wilton Gansevoort
Life will not be liable for typographical errors, incorrect insertions, or
omissions in advertising published by the newspaper(s), or any resulting
loss.
INDEMNIFICATION: The advertiser agrees to indemnify, defend, and
hold harmless the newspaper(s) from all claims, whether valid or invalid,
suits, judgments, proceeding, losses, damages, costs and expenses of any
nature whatsoever, including reasonable attorneys’ fees, for which the
newspaper(s) or any of its affiliates may become liable by reason of the
newspaper’s publication of the advertiser’s advertising.
CONTRACTS: Advertising contracts may not be assigned or transferred
by the advertisers. All contracts are conditional on strikes, fires, acts of
God or the public enemy, war, or any cause not subject to the control of
the newspaper(s) excluding the advertiser’s failure and or inability to
perform.
OWNERSHIP OF ADVERTISING COPY: All advertising copy which
represents the creative effort of the newspaper(s) and/or the utilization of
creativity, illustrations, labor, composition or material furnished by it, is
and remains our property, including all rights or copyright therein. The
advertiser understands and agrees that it cannot authorize photographic
or other reproduction, in whole or in part, or any such advertising copy
for use in any other medium without prior written consent.

GOING OUT OF BUSINESS: All going-out-of-business advertising must be

prepaid.

PREPRINT POLICY: Due to variances in newspaper circulation draws on a day-

9 Mechanical Measurements
Broadsheet pages have 6 columns for retail and 10 columns for classified with 21” in
depth.
to-day basis the quantity you send us may be over or under what we need to
fulfill your distribution instructions on a given day.To assure efficient coverage we
Columns Width in inches Width in picas
will, depending on whether your supplied quantity is over or under our need for
Retail Classified Retail Classified
that day, add distribution closest to each store or subtract furthest away based on
your buy in home-delivery. In addition we will subtract from or add to single 1 1.833” 1.09” 11p0 6p7
copy distribution based on variances in draws. In both cases, we understand 2 3.791” 2.26” 22p9 13p7
that home delivery is most valuable and will act accordingly. 3 5.749” 3.43” 34p6 20p7
4 7.707” 4.59” 46p2 27p7
5 9.665” 5.76” 57p0 34p7

5 Special Services
CREATIVE SERVICES: Our creative professionals can work with you to
6
7
8
11.623”
NA
NA
6.93”
8.09”
9.26”
69p9
NA
NA
41p7
48p7
55p7
develop the copy and art you need. From logo design to ad layout, we’re at 9 NA 10.43” NA 62p7
your service! Ask your sales representative how you can create effective 10 NA 11.60” NA 69p7
advertising. The value of these services is typically $50 to $70 per hour, but as
SUBMITTING ADS ELECTRONICALLY
one of our advertisers, you get these services FREE!
E-mail: You may e-mail your ads as PDF attachments (ads smaller than 1.4 MB only).
MARKETING SERVICES: We have marketing information to help you invest Call your sales representative for the correct e-mail address.
your advertising dollars most effectively by providing you with information on
FTP Site: Ads larger than 1.4 MB should be posted as PDFs to
who your best customers are and how you can reach them. The charge for this The Saratogian’s ftp site: ftp.capitalcentral.com
service can range from $50 to $70 per hour, but as one of our advertisers, you
Ads can also be accepted from AdSend, AdTransit, and other ad delivery systems.
get this service FREE!