Bajikian 1 Anahid Bajikian Professor Jackie English 114 December 9, 2013 Word Count: 1,683 Lucky Shot?

No, It Is the Weatherby Mark V The use of guns is very popular among different cities, states, countries, races, and religions. In the advertisement for the Weatherby Mark V Accumark rifle, there is a woman named Jessie Duff, who is a world champion shooter, and she is wielding this hunting rifle with the promotion that We are the fastest gun in town (Weatherby). The use and retail of the Weatherby guns and products are still widely notorious in various cities and countries, including the United States, Canada, Australia, and Europe, especially for sport or hobby (Where to Buy). The sport of shooting and hunting, a majority of the time, is passed down from one generation to another. Some people are more fortunate than others in this matter and have a better chance of continuing on the sport and legacy. There are different types of shooting, such as hunting, target shooting, and for personal protection. This advertisement holds key elements such as a wedding ring, persuasive text, popular promoter, and the female gender, which plays a role in how the consumer interprets the guise of the shooter and the weapon and how the shooter represents the gun and shows how versatile the gun really is. Weapons all come from different companies and have a history of their own in the manufacturing of their products.

Bajikian 2 The Weatherby rifle is greatly recognized around the world in modern-day time by anyone and everyone and is a best-seller item to those who enjoy hunting and guns in general. The Weatherby gun brand has been in business for the past sixty-five years and first came about in the mid-1940s by Roy Weatherby. It all started with a technical problem that Roy noticed about post-modern guns. He then created a new advancement of this gun, which later turned into a well-known worldwide business. The Weatherby Mark V rifle became known for its stronger, safer action in 1957 (Company History para 3). As the decades progressed, this edition became more and more popular in the world of hunters and hunting. Every company has a different method of promoting their products so then they can get more consumers. In this advertisement, one of the elements that stands out is a key accessory that the woman is wearing. It is the big medal-like belt that is around Jessie Duffs waist, which represents her triumphant success in obtaining the NRA Bianchi Cup in 2013. She has also won first place in the World Speed Shooting Championships, which goes along with how the Weatherby Mark V rifle is known and advertised for its great speed. Jessie Duff is well-known for being one of the best woman marksmen out in the world of gun contests and championships, shooters, and hunters. She is also recognized for her hunting and being an outdoorswoman. Women werent held too highly in the weaponry department, but Jessie fought against that and proved everyone wrong about the stereotypes of women and guns, by holding down her own fort through her various accomplishments. Having the right mind set and motivation can take you down a long successful road, as well as not listening to the words and doubts of others. These awarded medals represent the success and accomplishments one can have if they buy this Weatherby hunting rifle. This can appeal to the female audience as well as the male audience. It can appeal to females because it might motivate them and give them the push they need to try to

Bajikian 3 reach the top. This will give them the equal amount of recognition that they need to not be on the bottom where they would only be recognized as a minority. It can also appeal to males because if a woman can strive greatly when using this gun, then a man can do the same and achieve just as much. There are other key components and elements that may attract the audience, such as the type of person they use to promote their product. The person promoting this advertisement is a female and her appearance, along with the minor details that are connected with her, hold a few components that attract the audience toward her. She has on pink nail polish and a ring with a heart on it, which represents her girly side, meaning that any type of woman can be a hunter and use this gun. She is also wearing a wedding ring and looks like a person who can handle anything that comes her way judging by her facial expression. Through this appearance alone, it allures to the males by saying that if you buy this product, you will not only get a good shooting rifle, but also attract the attention of a woman who will commit to you and marry you. It may also attract females through the girly side of the promoter and how you do not have to look tough to be tough. Likewise, Jessie Duff did not let her gender hold her back, but embraced it. All those stereotypes that fall onto women and weaponry, which is that only a male can own and use a gun for sport, broke out and in its place came the true reality, which is that women can do anything a man can. In addition to these elements of the woman promoting the ad, there are other elements that stand out to the audience, such as the way the text is formatted and what the context of the text is. The next element that may attract the audience is through the formation and structure of the text and how it is presented. On the bottom right corner of the advertisement there is some text that is formatted in such a way that it makes you think that it is stamped onto the print ad. The text says, Nothing Shoots Flatter, Hits Harder or Is More Accurate, which is referring to

Bajikian 4 the Weatherby rifle being advertised and is promoting all of its good qualities. The formatting makes this text look like it is scientific or proven correct because of the stamp-like feature. It may also mean that it was an approved statement due to the stamp-like formatting. The text itself may be enticing to the audience because it is stating that this is the best gun for getting in a good shot on something and that you will not be able to find anything else like it. It is also a claim on how different and unique this specific rifle is compared to all its other competitors from different brands and businesses. This statement is all in bold letters in the advertisement, making it seem serious, important, and just bold. The other text in the advertisement says, We are the fastest gun in town, which is a statement that sounds factual and refers to the gun, as well as the promoter, Jessie Duff. The town reference is toward all the different guns out there, which may be located in the same town, or in our case the whole world, and how this gun can beat all the rest. Guns come in all shapes and sizes, through different advertisements and companies, and it attracts different people to them, which allow the purchaser to represent their own choice of weaponry. In addition to text and formatting, another component to this advertisement that plays a role in how the audience will interpret and view the ad is through the use of color and background. The use of color for the text plays a key role in how the audience perceives the advertisement, how appealing the colors are to them, and what message they discern from it. The texts themselves are both white, which represents the color of purity, innocence, and newness (Microsoft Office, Color Nolan). This could mean that the Weatherby rifle is something pure and not corrupted and overly used, or something new and reborn. It shows the audience that there is nothing wrong with the rifle itself, but that it is in a way a rebirth from the old way that rifles were made, used, or presented. It is the modern-day rifle that everyone should adapt to and use.

Bajikian 5 The background of the advertisement is smoky and dark, giving it an eerie and mysterious look. This can be perceived as how the rifle has made its way out of the dark, but is still enigmatic to those who have not experienced it yet. People take in information and accept it through their own sense of perception, which allows them to pick and choose what they want and embody what they look for in advertisements. This look and color choice brings about the targeted audiences curiosity and interest, which brings more and more prospective hunters and shooters to the stage who will end up choosing Weatherby over other brands and businesses. Overall, the Weatherby Mark V Accumark hunting rifle is widely used around the world, by both males and females alike. It is used for sport as well as for a hobby and can be the weapon that helps you progress into the shooting and hunting championships. Hunting and shooting is widely popular throughout all of the different types of people and cultures out in the world and is known for its great diversity. Therefore, each and every person represents their own choice of gun no matter what the situation. This sport and shooting in general, is not just focused on a specific type of group that is based on race, religion, culture, or gender. The targeted audiences are current and potential gun users, shooters, and hunters. This rifle has been in business for sixty-five years and has only improved the way shooters see hunting rifles, which is through its speed, accuracy, and overall performance over the years. Through all these various states and countries, the Weatherby business has bloomed and made the game of sporting much more precise for everyone out there. Through the endorsement of the promoter Jessie Duff, this rifle will catch the majority of the targeted audiences attention and will cause an increase in business worldwide.

Bajikian 6 Works Cited Company History. Weatherby. Weatherby, Inc, 2013. Web. 16 Oct. 2013. Jessie Joins Team Weatherby. Before Its News. Before Its News Inc, 24 June 2013. Web. 20 Oct. 2013. Nolan, Katherine. Color it Effective: How Color Influences the User. Office. Microsoft Incorporation, Jan. 2003. Web. 20 Oct. 2013. Weatherby. Advertisement. Ads of the World. Mediabistro Inc, Aug. 2013. Web. 16 Oct. 2013. Where to Buy. Weatherby. Weatherby, Inc, 2013. Web. 16 Oct. 2013.