MARKETING STRATEGIES OF LEATHER PRODUCT IN US & CANADA

PRESENTED BY:Md.Abdul Quadir Promod Jaiswal Sanjay Singh Devesh Namdev Module 5: Akif Mustafa Staffing the Sales Force: Recruitment and Selection

LEATHER PRODUCTS

Module 5: Staffing the Sales Force: Recruitment and Selection

CONTENTS


Introduction about Launching the product.  Marketing Strategies Objectives  Pestal analysis  Marketing Mix  Swot analysis

Module 5: Staffing the Sales Force: Recruitment and Selection

Introduction


MARKET We KNOW OUR TARGET MARKET. -who are our potential users -how many are there in our country -how much / how often / do they buy -is there any changing trends -is the demand increasing PRODUCT PLAN -what brand name/ IMAGE do we want -our product market objectives -how we plan to position our product -our product marketing strategy to achieve success

Module 5: Staffing the Sales Force: Recruitment and Selection

Marketing strategies Objectives

 Brand

Positioning  Market Capture  Profit by Customer Satisfaction

Module 5: Staffing the Sales Force: Recruitment and Selection

PESTEL ANALYSIS

Module 5: Staffing the Sales Force: Recruitment and Selection

POLITICAL CONDITION
A stable political regime in both the Country. In Canada three types of party:: Federation, parliamentary democracy, and constitutional monarchy. In US two types of party: Democratics and Republican

Module 5: Staffing the Sales Force: Recruitment and Selection

Economical
  

   

Single Market In both the Country GDP Of Canada (2009): $1.2 trillion. Per capita of Canada (2009): $47,131 (nominal); $37,722 (PPP). GDP of US $14.266 trillion (2009)[1] (nominal; 1st) $14.266 trillion (2009)[1] (PPP; 1st) GDP growth of US 3.5% (2010)[2] economy is based on services and industry

Module 5: Staffing the Sales Force: Recruitment and Selection

Social
 

Population of Canada (2009 est.): 33.7 million. Ethnic groups: British/Irish 28%, French 23%, other European 15%, Asian/Arab/African 6%, indigenous Amerindian 2%, mixed background 26%. Religions: Roman Catholic 43.6%, Protestant 29.2%, other Christian 4.3%, Muslim 2.0%, Jewish 1.1%, Buddhist 1.0%, Hindu 1.0% other 1.3%, none 16.5%. Languages: English (official) 57.8%, French (official) 22.1%, other 20.1% (including Chinese and aboriginal languages). Education: Literacy--99% of population aged 15 and over has at least a ninth-grade education.

Module 5: Staffing the Sales Force: Recruitment and Selection

Technological


Technological highly advanced.

Developed Infrastructure Communication facility

with

good

Module 5: Staffing the Sales Force: Recruitment and Selection

Environmental


Environment Pollution is a big threat People are very concern about Green Products Industrialization has its own side effect

Module 5: Staffing the Sales Force: Recruitment and Selection

MARKETING MIX

Module 5: Staffing the Sales Force: Recruitment and Selection

PRODUCTS
        

Design Technology Features Convenience Quality Branding Packaging Accessories Warranties

Module 5: Staffing the Sales Force: Recruitment and Selection

Price
    

Strategies: Skimming Penetration Psychological Cost-Plus

Module 5: Staffing the Sales Force: Recruitment and Selection

Place
    

Wholesale Retail Direct Marketing Internet Multi-Channel

Module 5: Staffing the Sales Force: Recruitment and Selection

Promotion
    

Special offers Advertisements Endorsements Trade fairs Free gifts

Module 5: Staffing the Sales Force: Recruitment and Selection

SWOT ANALYSIS

Module 5: Staffing the Sales Force: Recruitment and Selection

Strengths
    

High Growth Ready availability of highly skilled and cheap manpower Large raw material base Policy initiatives taken by the Government Capability to assimilate new technologies and handle large projects Continuous emphasis on product development and design upgradation

Module 5: Staffing the Sales Force: Recruitment and Selection

Weakness
    

Lack of warehousing support from the government International price fluctuation Huge labor force resulting in high labor charges Lack of strong presence in the global fashion market Unawareness of international standards by many players

Module 5: Staffing the Sales Force: Recruitment and Selection

Threats
 

 

Major part of the industry is unorganised Limited scope for mobilising funds through private placements and public issues (many businesses are family-owned) Difficulty in obtaining bank loans resulting in high cost of private borrowing Stricter international standards High competition from East European countries and other Asian countries Lack of communication facilities and skills
Module 5: Staffing the Sales Force: Recruitment and Selection

Opportunities
  

Rising potential in the domestic market Growing fashion consciousness globally Use of information technology and decision support software to help eliminate the length of the production cycle for different products Use of e-commerce in direct marketing

Module 5: Staffing the Sales Force: Recruitment and Selection

Module 5: Staffing the Sales Force: Recruitment and Selection

Module 5: Staffing the Sales Force: Recruitment and Selection