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BEST MARKETING CAMPAIGN

SPONSORED BY iKnow UK

• We asked entrants to demonstrate how they sell their business

• To evidence what marketing activities have helped in bringing

people through their door ...

• And what caught people’s imagination and took off beyond your

wildest expectations

Battlefield Live, Llanteg

Plas Hyfryd, Narberth

Clydey Cottages, Boncath


GREENEST ACHIEVEMENT

SPONSORED BY FS4B

• We asked entrants to demonstrate what their business has done

to care for the natural world, enrich people’s lives from having a

good quality environment, and/or promote sustainable use.

• To demonstrate to what degree does awareness, understanding

and care for the natural heritage of Pembrokeshire extend into

the operations, staff training and planning of the business.

The Druidstone

Trellyn Woodland Campsite, nr. Abercastle

Really Wild Food Festival, St Davids


Exciting New Business / Owner

Sponsored By: Positive IT

HAD A HUGE NUMBER OF ENTRIES IN THIS CATEGORY.

This category had the largest number of entries, which is testament to


the entrepreneurial spirit of Pembrokeshire's businesses. Despite
constant media attention to the recession and economic downturn the
tourism industry is rising to the challenge, investing, developing and
taking risks".
This award recognises new businesses or owners established within the last 3 years

• we wanted to know about their vision, main achievements, how

problems had been overcome and long term business aims.

• One of the main criteria we were looking for were how they

differentiated their business from the competition and how they

planned to stay ahead.

Manor Park, Tenby

Stoney Bridge, Saundersfoot

Walk a Long Way (operates throughout Pembs)

Carreg Restaurant, Café Bar and Courtyard, Narberth

Battlefield Live, Llanteg


Best Supplier

Sponsored By: Folly Farm

• This award recognises the importance and value that the tourism

industry places on its supply chain.

• We were looking for a Company which provides other businesses

within the tourism sector with the ultimate in customer service,

deliverying beyond expectations and providing that extra

personal touch.

Modern Print, Pembroke Dock

Bethesda Meats, Narberth

Linda Hunt, Meigan Design (operates thro


Pembrokeshire)
Inspirational People Development

Sponsored By: Nia Marshall Human Resources and Landsker Business


Centre

• We asked businesses to show us how their companies had

achieved success by developing the skills of its staff, with an

emphasis on businesses which have enhanced the overall sense of

place through appropriate staff development.

Raul Speek Gallery, Solva

Ivybridge Spa, Goodwick

Whitehall Lodge, East Williamston


Best Serviced Accommodation

Sponsored By: npower

Entrants were asked to demonstrate on going excellence including


investment to the improvement of facilities, and staff development in
the puruit of quality awards such as Welcome Host/Croeso Cynnes.

Looking for a warm Welsh welcome, sense of place, and the


exceptional pursuit of meeting guests needs.

The on site judging process will expect to see comprehensive visitor


information, use of personal recommendation and evidence of
standards being achieved through guest comments and letters.

And, finally, meals of the highest quality, using fresh, seasonal, local or
homemade produce.

HOTLY CONTESTED, HIGH QUALITY ENTRIES WITH 4


SHORTLISTED:
Ty Rhosyn, Camrose

Ferryboat Inn, Fishguard,

Elm Grove Country House, St Florence

Stoney Bridge, Saundersfoot


Best Non-Serviced Accommodation
Sponsored By: The Retreats Group

• This category was open to individual* self-catering properties in

Pembrokeshire.

• Shortlisting placed a high emphasis on the overall standard and

comfort of accommodation as well as the range of equipment and

facilities provided and importantly, the level of cleanliness.

• Again the final judging will be looking to support written entries

that a warm welcome to guests and lots of information about

the area is given on arrival.

• Where the property was part of a complex, one individual

property had to be entered from the site for the purpose of the

Awards.

Clydey Cottages, Boncath

East Jordeston Cottages, St Florence


Moray Villa, Tenby
Best Holiday Park

Sponsored By: Lowless Commercial

• Open to caravan parks and camp sites.

• Emphasis has been placed on the overall standard and comfort of

accommodation as well as the range of equipment and facilities

provided – and importantly – the level of cleanliness.

• In the case of touring and camping pitches the on site judging

will consider the quality of pitch, including layout, spacing and

level of services provided.

• Entrants needed to demonstrate how they provide a warm

welcome to guests and that all relevant information regarding

the site and the area is given on arrival. The character and

location of the site has been taken into considerion.

• Each site should be inspected and graded by Visit Wales.

Swallow Tree Gardens, Saundersfoot


Stone Pitt Caravan Park, Begelly
Manorbier Country Park
Finest Pembrokeshire Breakfast

Sponsored By: PCC

• We wanted to know what made the entrants breakfast different

to the rest, and what makes it stand out as a Pembrokeshire

breakfast?

• A much loved category for obvious reasons as the judges will be

looking for the reasoning for the locally sourced products as well

as presentation and method of cooking the breakfast.

• How the breakfast is interpreted to visitors, and how do those

businesses promote not only local product but also a sense of

place through the breakfast provided.

• Judges will have to eat their way through three breakfasts at the

following shortlisted locations:

Stoneybridge, Saundersfoot

Cuffern Manor, Roch


The Paddock, Lower Haythog, Spittal
Finest Chef / Cook

Sponsored By: Andrew Rees and Sons, Butchers, Narberth

• This category was open to chefs/cooks from the Pub, Hotel, B &

B, Guest House, Restaurant, or Café sector within Pembrokeshire.

• They were asked to devise a three-course meal with locally

sourced ingredients (30m radius), for example those with the

Pembrokeshire Produce Mark, including some ingredients from

the wild (wild includes anything foraged from hedgerow, field,

river, sea).

• Finalists will be required to take part in a cook-off at the Really

Wild Festival Sunday 6th September in St Davids where the judge

will take into account taste, presentation and local sourcing,

cost, and appropriateness to their establishment. Shortlisted

entrants will be cooking the main course and dessert and

required to plate up one cover for judging. The winner will be

announced at the Awards night on 16th October.


The Carreg : Chef Jethro Lawrence

Cwtch, St Davids : Chef: Andrew Holcroft

The Stackpole Inn : Cook Tom Hunt


Best Water-based Experience Award

Sponsored By: Pear Media

• As Britain’s only Coastal National Park, it was an opportunity to

celebrate the water borne activities which allow the visitor

access to some stunning scenery and a very different perspective

on Pembrokeshire’scoastline.

• This award was open to any tourism organisation offering a visitor

experience in which water is a key ingredient.

• Whilst this may feature any of a wide range of water-based

activities including boat trips, sailing, diving, fishing, wind-

surfing, canoeing or water-bird watching, and could be either

inland or off-shore. Innovative ideas are very welcome but more

traditional activities are equally valid, what really counts is the

care that is taken to ensure visitor enjoyment.

Celtic Quest Coasteering (various locations within


Pembrokeshire)
Big Blue Kitesurfing, Newgale
Broadside Boat Charter, based at Dale
Premier Event

Sponsored By: Chevron

• We are looking for the event that stands ahead of the

rest in terms of a visitor experience, bringing people into

the County.

• Details of the key objectives, for example extending the

traditional tourist season, evidence of market research,

marketing stragtegies and pre and post event success in

terms of visitor numbers, visitor spend and essentially

visitor feedback.

Pembrokeshire Fish Week

Pembrokeshire Triathlon
Really Wild Food Festival
Premier Family Day Out

Sponsored By: Stena Line

• Which venue provides the ultimate in family

entertainment. Does it cater for all the families needs?

Why does it stand out as the best day out for all the

family?

• Evidence of a warm, friendly and welcoming experience

for the visitor, easy of access, range of activities, and

most importantly cleanliness.

• Quality of visitor information to interpret the product(s)

e.g. exhibits - Quality assurance schemes/evidence of

good practice (e.g. VAQAS accreditation)

Clerkenhill

Folly Farm
Heatherton
Unsung Hero

Sponsored By: Radio Pembrokeshire

• This award is aimed at an individual who is always willing to go

the extra mile.

• Recognising the invaluable contribution made by someone to

improve the visitor experience going beyond the call of duty.

• It was about those people who certainly don’t court the

spotlight, and indeed are seldom ever in it, was open to everyone

in the workplace, regardless of their position.

THESE WERE ALL RECEIVED NOMINATIONS

Jon Everett, Stoney Bridge Guest House


NOMINATED BY HIS WIFE ALISON, she writes “Our business is about partnership, but
the awards which we have won to date are mainly for food, which is where I have
been in the limelight. Jon’s contribution to the business is invaluable .. he does
most of the cleaning, ironing and shopping for the guest house. Carries out all of
the front of house duties, to an exception standard, and what makes him different
is his attitude. Jon definitely goes that extra mile to ensure that our guests have
the best Pembrokeshire experience they can”.

Denise Marriott, Newgale YMCA Outdoor Education Centre


NOMINATED BY MATT HEALEY, MANAGER. Denise is the Head of Activities, not only
is Denise a consummate profefsssion and highly skilled practitioner she also brings
to our programmes a deeply caring approach, valuing not only clients but other
employees. Denise employs a theraputic approach to outdoor eduction which is
unrivalled in my 15 plus years of management experience in outdoor eduction and
youth work. Denise deals with young people who often have serious issues to deal
with in their personal lives. I have a tremendous amount of evidence provided by
our clients that directly reflect the genuinely life changing experiences they have
had through contact with Denise as a professional. I am nominating Denise not just
as a valued member of staff but as a positive role model for the outdoor adventure
sector in Pembrokeshire and as a guiding light for others in the industry to aspire
to.”

RNLI Lifeguards, Tenby South Beach on Sat 25th July – Adam


Pitman, Jon Johnston and Coral Lewis
Coastguard Sector Manager Dave Miller said: ‘The three RNLI lifeguards did a superb job

today. If not for their fast response times and the methods they used at the scene, lives would

have been lost.’

RNLI lifeguards patrolling Tenby South beach in Pembrokeshire rescued a group of 40

people when the sandbank they were walking on shifted at 4pm on Saturday, 25 July.

The group of 36 children and 4 adults were on the narrow sandbank when the tides changed,

causing the entire group to immediately become out of their depth. At the time of the

incident, the group was making its way back to the shore after receiving a warning from one

of the lifeguards. Lifeguards Adam Pitman and Jon Johnston entered the water with rescue

boards and tubes, and brought the individuals safely to shore. Lifeguard Coral Lewis, who

was also on patrol at the time, radioed the Coastguard.

The lifeguards performed first aid on two casualties. Air ambulance paramedics and two land

ambulance teams were also at the scene.

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