NATIONAL ADVERTISING RATES EFFECTIVE DECEMBER 1, 2011

MEMBER
Audit Bureau of Circulation (ABC) Newspaper Association of America (NAA) Ohio Newspaper Association (ONA) Suburban Newspaper Association (SNA) Represented by Landon Media Group

D I S PL AY ADVE RTI S I NG D E AD LI N E S:
Date and space reservation and product publication: DAY/PRODUCT Monday PROOF AD Wednesday 4:00 PM NON-PROOF AD Friday 3:00 PM Thursday 4:00 PM Friday 4:00 PM Monday 4:00 PM Tuesday 4:00 PM Wednesday 4:00 PM Wednesday 4:00 PM Thursday 4:00 PM Thursday 4:00 PM Monday 4:00 PM Friday 4:00 PM PROOF RETURN Friday 4:00 PM Thursday 4:00 PM Monday 4:00 PM Monday 4:00 PM Tuesday 4:00 PM Wednesday 4:00 PM Wednesday 4:00 PM Thursday 4:00 PM Wednesday 4:00 PM Wednesday 4:00 PM Tuesday 4:00 PM

PUBLISHED
Mornings Monday through Sunday, seven days a week

Chatter-Monday Tuesday 4:00 PM (Chatter-One week before publication date) Tuesday Wednesday Thursday ... ... ... ... ... ... JEFF SUDBROOK JEFF SCHELL TIM INGLE JAN PETTIT CHERYL IVANCIC DAPHNE MILLER Friday TGIF-Friday Saturday Sunday-Main News-Sports Classi ed-Real Estate Sunday-Community-Comment Thursday 4:00 PM Friday 4:00 PM Friday 4:00 PM Monday 4:00 PM Monday 4:00 PM Tuesday 4:00 PM Tuesday 4:00 PM Monday 4:00 PM

PERSONNEL
Publisher Advertising Director Advertising Manager Advertising Call Center Manager National Advertising Online Advertising Manager

MECHANICAL MEASUREMENTS
Mechanical measurements and requirements available online a www.news-herald.com an by contacting your advertising representative from The News-Herald.

Sunday-Total TV Tabloid Friday 4:00 PM (Total TV-One week before publication date)

NATI O NAL ADVE RTI S I NG R ATE S

ALL NATIONAL RATES ARE GROSS-COMMISSIONABLE

S P E C I A L DAYS - F E AT U R E S :
Tuesday Juiced (Technology-Video GamesNew Products) TGIF (Entertainment) and LIFE magazine Religion Total TV, Community and Comment, Real Estate, Travel and USA Weekend magazine

NATIONAL ROP DISPLAY PER COLUMN INCH RATES ADVERTISING INCH LEVEL Open Stand By Rate Auto Dealer Association NEWSPLAN CONTRACT RATES DAILY $81.70 $40.90 $68.05 SUNDAY $92.85 $46.40 $70.30

NATIONAL PREPRINT RATES COST PER THOUSAND RATES Rate is for both Daily and Sunday |TMC-Chatter-Mailed Weekly $76.60 $82.90 $76.60 Full Run Zone

Wednesday Food Friday Saturday Sunday

For inserts up to 0.4 ounces-add $5.00 per thousand for each additional 0.1 ounce over 0.4 ounces NATIONAL PREPRINT FREQUENCY DISCOUNTS OFF COST PER THOUSAND 12-19 times per 12 months 20-38 39-69 70+ 10% 12% 14% 15%

H O L I DAY E D I T I O N S :
Billed at Sunday Rates-distributed at Sunday circulation numbers: Thanksgiving Day, Christmas Day, New Years Day, Independence Day, Memorial Day

756 inches - 6 pages 1638 inches - 13 pages 3276 inches - 26 pages 6552 inches - 52 pages NATIONAL COLOR RATES One color and black Full-Color

$75.15 $73.55 $71.90 $66.85

$85.45 $83.60 $81.65 $76.00

$570 $725 BI-CLEVELAND NETWORK - PREPRINT COST PER THOUSAND RATES Both the Lake County News-Herald and The Lorain Morning Journal Mini (7 inches X 9 inches) 2 page 4-8 page 10-14 16-20 22-26 28-32 34-38 40-44 46-50 52-56 ONLINE $40.90 $43.00 $46.15 $49.30 $51.40 $59.80 $62.95 $69.25 $70.30 $72.40 $73.45 Various packages available Contact Daphne Miller for information

A Journal Register Company newspaper 7085 Mentor Avenue, Willoughby Ohio, 44094 (440) 951-0000 Toll Free In Ohio (800) 947-2737 w w w. n e w s - h e r a l d . c o m

NATIONAL ADVERTISING PREMIUM RATES Guaranteed Page Position Guaranteed Section Position +20% +10%

Email for ad transmission: advertising@news- herald.com

GROUP ROP RATES BI-CLEVELAND NETWORK - ROP DISPLAY PER COLUMN INCH RATES Both the Lake County News-Herald and The Lorain Morning Journal $135.00 $136.95