Professional Documents
Culture Documents
White Paper Improve Enterprise Learning and Training with the Enterprise YouTube
MediaPlatform, Inc. 8383 Wilshire Boulevard Suite 460 Beverly Hills, CA 90211 (310) 909-8410 Sales_inquiries@mediaplatform.com www.mediaplatform.com 0
highly socialized format. Through the enterprise YouTube, companies can provide a social medium platform for workforce training that corresponds to contemporary learning styles. BYOD Creates a New Conduit for Knowledge Management BYOD has also barnstormed industry. According to Ciscos BYOD Insights 2013: A Cisco Partner Network Studyiv, 90% of full-time American workers use their personal smartphones for work purposes. BYOD usage patterns are revealing: of those who use it for work, 62% use it for work purposes after hours, further evidence that workforce development is no longer restricted to office systems, on-site training, or 9-5. A Better Medium Creates a Better Message The enterprise YouTube can support corporate training and workforce development by cultivating active learners in the workforce. According to the leadership development firm Lominger, 60% of people are passive learners, 30% are blocked, and 10% are active learnersv. Active learners are ideally suited to adopting new technologies, systems, and methodologies, which in turn translates into improved efficiencies and ROI, making the case for investing in technology that helps turn passive learners into active ones. By creating opportunities for employees to participate throughout training programs, they are more likely to remain active learners and take away more from them than if they merely passively viewed the material presented. Companies can incorporate user reviews into their enterprise YouTube to better capture critical performance metrics and create more tailored and therefore more engaging training modules. Through utilizing the enterprise YouTube for knowledge management, training programs are more digestible (e.g., start-and-stop functionality gives employees the ability to stop, review, and apply what theyre learning as much as they need to) and training content becomes more interactive (e.g., via quizzes, random comprehension questions, live Q&A and chat), which leads to greater clarity of data points on an individual or departmental level. In this way, the enterprise YouTube can enable one to customize a training program down to a particular segment or module to facilitate greater understanding and application of one (or several) key points covered and then enable viewers to apply them more ably and with greater alacrity. Benefits of the Enterprise YouTube for Employee Training: Continuity and consistency of training across enterprise Improved on-boarding and on-going education More effective communication Streamlined knowledge management and reduced related costs Improved efficiency and capability of workforce Cultivation of a high-performing, flexible work culture Improved productivity and engagement
The ability to create live and mock live rich media content provides organizations with the tools to leverage Q&A, polls, surveys and certificates.
Social Features
Sharing, embedding, commenting and tagging of all media is a standard capability with an enterprise YouTube.
Easy search and discovery of video assets is a must have feature of an enterprise YouTube.
Integration with organizational intranets like Microsoft SharePoint is a must for any enterprise YouTube.
Options to upload, capture, embed and add urls, along with flexible and configurable video transcoding is standard functionality of an enterprise YouTube.
The enterprise YouTube provides administrators with robust permission management tools to control who can create or view content and analytics. Life cycle management and audit logging are also required for asset management.
Analytics
Analytics on asset inventory, viewers, device as well as viewer profiles, length of view and interaction.
The enterprise YouTube allows for administrators to define who can contribute videos to the system. It also defines if a contributor requires approval by a moderator before the video is published.
Conclusion
Video has a well-established track record of enabling employers to effectively and efficiently train and develop employees. Its appeal lies in the ability to convey a large degree of detailed information to a veritably unlimited number of people, consistently, and in any number of locations, and in its ability to be entertaining, compelling, and engaging. Ultimately, its greatest strength lies in its ability to influence behaviors, to translate complex ideas and soft skills in a much more effective way than a procedural manual could. Nevertheless, the video of yesterday could not continue to support the needs of todays enterprise. Consequently, enterprise video, continually evolving, has become the enterprise YouTube, breaking the office barrier, training workers where they are and when (and how) they learn best. Given the emergence of a highly distributed workforce (teleworkers and geographically dispersed teams), coupled with the popularity of social media platforms such as YouTube, and the ubiquity of BYOD in the workplace, enterprise YouTubes form a natural extension of e-learning via video streaming and webcasting ideally suited to train the emergent workforce. Studies unilaterally support the benefits of innovative technologies and intelligent learning strategies, such as webcasting and live video. By enabling employers to keep materials current and by engaging 8
employees with mission-relevant and targeted training content that they can access whenever and wherever they wish and review as often they require, companies are ensuring that they are cultivating the kind of agile, innovative, and high-performing culture that propels the competitive advantage in the marketplace.
i
http://www.youtube.com/watch?v=PoQB1lK0ajo&feature=youtu.be
ii
http://www.higheredtechdecisions.com/article/byod_and_video_mobile_learning_trends_affecting_your_campus _now/P3
iii
http://www.higheredtechdecisions.com/article/byod_and_video_mobile_learning_trends_affecting_your_campus _now/P3
iv