CONTENTS S.No. TITLE Page No.

(A) Preface (B) Acknowledgement (C) Declaration of the Candidate (D) Certificate CHAPTER 1 INTRODUCTION Objective History Introduction Overview CHAPTER 2 COMPANY PROFILE Baby Care roduct Health care roduct CHAPTER !ision "tatement Com any intitative

CHATPER 3 RESEARCH METHODOLOGY Data Collection GRO!TH " PROFITABILITY

#$# as a brand Olym ic " onsorshi Brand Publicity Awards $ %ecognition &anagement A roach CHAPTER # S!OT ANALYSIS "trength' O ortunity' (hearth' )eakness *uture Plan CHAPTER $ DATA ANALYSIS " INTERPRETATION +ra hical Presentation CHAPTER % CONCLUSION CHAPTER & LIMITATION

Re'e(e)*e o ,uestionnaire o Bibliogra hy

HISTORY "ince its ince tion' #ohnson $ #ohnson India has stayed ahead thanks to it constant marketing initiatives that have at all o ortunities in a changing nationoints in time understood the needs of and

+o,)-o) " +o,)-o) s read its roots to the world.s largest democracy . I)/0a' during the endemic 1o-230)/e1e)/e)*e 24(5o06 o' 17 %- It was M(. Pa2(0*8 !,a6e9 who set about with confidence and determination during this eriod of turbulence to begin the work of establishing #ohnson $ #ohnson in the subcontinent- (hings rogressed /uickly and by 0123' +o,)-o):- Ba;9 Po</e( was being manufactured by B(020-, D(4g Ho4-e 0) P(a;,a/e=0. Bo5;a9. a)/ 5a(8e2e/ ;9 2,e *o51a)9Other consumer roducts like TE> 2oo2,;(4-,e-. +o,)-o):- Ba;9 C(ea5 a)/ P(0*869 Hea2 Po</e( 'o66o<e/ -402. However' highly s eciali4ed roducts like Belladonna lasters' harmaceuticals and Permacel (a es were im orted from the arent com any- It was only ten years later that the com any began to manufacture its own roductsIn "e tember 0156' a new com any' #ohnson $ #ohnson India 7td- was created and registered with twelve em loyees on its rollsIn the 58 years since its establishment as a modest 09:em loyee outfit' #ohnson $ #ohnson 7td- has gained a re utation for delivering high:/uality roducts at com etitive rices- Our success' we believe' stems from our staunch commitment to caring for and catering to the needs of our customers and em loyeesIf we e; lore the rich history as well as the recent advances from the com any we can find the following< "ince the founding in 033=' the com any has grown to meet the health care needs of eo le worldwide- (hrough mergers' ac/uisitions and the formation of new com anies' they have become the world.s largest and most broadly based health care com any- Here are some highlights of the historical growth-

033= > 019=< #ohnson $ #ohnson *ounded )ith "urgical and )ound Care Products In 033=' the founders > %obert )ood #ohnson' #ames )ood #ohnson and ?dward &ead #ohnson > started a small medical roducts com any in @ew Brunswick' @ew #ersey- (hey made the first:ever commercial sterile surgical dressings' which hel ed save the lives of atients-

(o be clean and clear' I undertake that all the findings and research rocess was conducted by me and any fallacies one may find in the re ort is mine and no one else(o sum u I can say' A(he only way to attract the consumer towards its roducts is to rovide them scientifically sound' high /uality roducts and services to hel heal' cure disease and im rove the /uality of life-B

INTRODUCTION One of AmericaCs most admired com anies' A#ohnson $ #ohnsonD E# $ #F is one of the largest healthcare firms in the world and one of the most diversified- Its o erations are organi4ed into three business segments< harmaceutical' which generates G1 ercent of revenues and =0 ercent of o erating incomeH rofessional' which accounts for G= ercent of revenues and 96 ercent of o erating incomeH and consumer' which contributes 95 ercent of revenues and 09 ercent of o erating income- # $ #Cs harmaceutical roducts:: which are sold under such brands as +a)--e) P,a(5a*e420*a6' O(2,o3M*Ne06 P,a(5a*e420*a6' and Ce)2o*o(33include drugs for family includes surgical and lanning' mental illness' roducts' joint gastroenterology' oncology' ain management' and other areas- (he rofessional segment atient care e/ui ment and devices' diagnostic re lacements' and dis osable contact lenses- (he com anyCs well:known line of consumer roducts includes the +o,)-o)?- ;a;9 *a(e 60)e' the Ne42(oge)a -80) and hair care line' (ylenol and &otrin ain relievers' o-b- and S2a9'(ee 'e50)0)e ,9g0e)e 1(o/4*2-' the %each oral care line' Ba)/3A0/ ;(a)/ a/,e-0=e ;a)/age-' Imodium A:D diarrhea treatment' &ylanta gastrointestinal roducts' and Pe1*0/ AC a*0/ controller- # $ # generates about half of its revenues outside the Inited "tates' through its network of 018 o erating com anies in 50 countries and its marketing organi4ation that sells in more than 065 countries- #ohnson $ #ohnson was founded more than 098 years ago on a revolutionary idea< Doctors and nurses should use sterile sutures' dressings and bandages to treat eo les. wounds- "ince then' the com any brought the world new ideas and roducts that have transformed human health and well:being- ?very invention' every difference?; lore the rich history as well as the recent advances from the com any< "ince the founding in 033=' the com any has grown to meet the health care needs of eo le roduct' every breakthrough has been owered by generations of em loyees who are ins ired to make a

worldwide- (hrough mergers' ac/uisitions and the formation of new com anies' they have become the world.s largest and most broadly based health care com any- Here are some highlights of the historical growth033= > 019=< #ohnson $ #ohnson *ounded )ith "urgical and )ound Care Products In 033=' the founders > %obert )ood #ohnson' #ames )ood #ohnson and ?dward &ead #ohnson > started a small medical roducts com any in @ew Brunswick' @ew #ersey- (hey made the first:ever commercial sterile surgical dressings' which hel ed save the lives of atientsHea/@4a(2e(#ohnson $ #ohnson has historically been located on the De6a<a(e a)/ Ra(02a) Ca)a6' in @ew Brunswick- (he com any considered moving its head/uarters out of @ew Brunswick in the 01=8s' but decided to stay in town after city officials romised to gentrify downtown @ew Brunswick by demolishing old buildings and constructing new ones- )hile @ew Brunswick lost at least one historic edifice Ethe inn where %utgers Iniversity beganF to the redevelo ment' the gentrification did attract eo le back to @ew Brunswick- #ohnson $ #ohnson hired Henry @- Cobb from Pei Cobb *reed $ Partners to design an addition to its head/uarters' which took the form of a white tower in a ark across the @ortheast Corridor railroad tracks from the older ortion of the head/uarters- (he stretch of Delaware and %aritan canal by the com anyCs head/uarters was re laced by a stretch of @ew #ersey %oute 03 in the late 0168s after a lengthy dis uteP(o/4*2 Ba*8g(o4)/ ?very day' millions of eo le around the world enjoy the benefits of roducts from the A#ohnson $ #ohnsonD *amily of Com anies- !ery likely' someone in our family is one of themAccording to com any.s saying :AYo4( 'a5069:- ,ea62, a)/ <e663;e0)g 0- o4( 1a--0o)B ' that.s why the #ohnson $ #ohnson com anies offer the world.s broadest range of health care roducts- )hether we have a -80) ;6e50-, o( -)0''6e- o( a -e(0o4- 5e/0*a6 *o)/020o)' the health rofessionals we trust can turn to #ohnson $ #ohnson com anies. roducts for comfort and care- In our home' roducts from #ohnson $ #ohnson consumer health com anies ;(0g,2e) o4( -506e. a// 64-2e( 2o o4( ,a0( a)/ ea-e 2,a2 )agg0)g

,ea/a*,e- Consumers can rely on #ohnson $ #ohnson to hel kee baby fresh' sooth an irritating itch' or relieve an aching muscle-In o erating rooms and laboratories' doctors and nurses' too' rely on roducts from #ohnson $ #ohnson medical technology com anies(hey use these roducts to erform hi re lacements' im lant coronary stents' and run tests for metastatic breast cancer that give eo le ho e for a longer' more active life- (hese roducts ,e61 1eo16e *o)@4e( 60'e32,(ea2e)0)g o;e-029. <a(/ o'' *o6o) *a)*e(. a)/ *o)2(o6 2,e0( /0a;e2e-. (he list goes on- (hese rescri tion medicines treat a wide array of conditions' ranging from migraines and rheumatoid arthritis to cancer and serious infections- )hatever our family.s health care needs' the +o,)-o) " +o,)-o) Fa5069 o' Co51a)0e- 0- a2 o4( -0/e.

MaCo( B(a)/-D O=e(=0e<D #ohnson $ #ohnson has interests in a broad s ectrum of the health care market' and takes a decentrali4ed a roach to managing its 958 o erating com anies and franchises- In the com anyCs continuing effort to diversify its business and increase rofits' #ohnson $ #ohnson is constantly ac/uiring new com anies' including 3 in the last year alone- In 9881' worldwide sales totalled J=0-1 billion' making #ohnson $ #ohnson the second largest manufacturer of health care roducts' behind Pfi4er#ohnson $ #ohnsonCs 9881 second /uarter net income fell by G-5K to JG-90 billion com ared to JG-GG billion a year ago- ,uarterly sales fell by 6-2 ercent to J05-92 billion' down from J0=-25 billion the year before but above e; ectations of J05 billion- (he decline is artially attributable to two major atent e; iries E%is erdal and (o ama;F' as well as a decline 2-5K in consumer roducts revenue- L0M #ohnson $ #ohnsonCs 9881 struggle continued in ,G' as sales EJ05-0 billionF decreased 5-GK from ,G 9883-L9M #$#Cs oor domestic erformance E3-0K sales declineF was the reason for the sales decline' as the firm is still trying to handle Btough economic conditions-BL9M- #@# is o timistic for the rest of itCs fiscal year' however' as it made two ac/uisitions and had four new drugs become *DA a rovedIn ,2 of 9881' #ohnson $ #ohnson re orted total sales of J0=-55 billion' a growth of 1K over the same /uarter of 9883- @et earnings' however' only amounted to J9-9 billion' a decrease of 03-3K- (he rofits decrease was largely due to a J358 million restructuring AEEENO E"kin Care ProductsF BAND3AID EBrand Adhesive BandagesF CLEAN " CLEAR E(een "kin Care ProductsF +OHNSON:S BABY EBaby ProductsF NEUTROGENA E"kin and Hair Care ProductsF REMBRANDT EBrand of Oral Care ProductsF SPLENDA E@o Calorie "weetenerF

charge that the com any took- ?arnings generally beat analyst estimates for the /uarter#$# also announced its 9808 rojections' which forecast earnings growth of 6K' a modest rojection relative to analyst estimatesCo51e2020o) DIRECT COMPETITOR COMPARISON +N+ &arket Ca < ?m loy ees< %ev- +rowth EttmF< %evenue EttmF< +ross &argin EttmF< ?BI(DA EttmF< O er- &argins EttmF< @et Income EttmF< ?P" EttmF< P? EttmF< P?+ EttmF< P" EttmF< LLY O ?li 7illy $ CoNES O @ovartis A+ PG O Procter $ +amble CoI)/4-2(9 O Drug &anufacturers : &ajor +?@?%IC D%I+&AP?%" %A@P?D BQ "A7?"< Com any )atson Pharmaceuticals IncPing Pharmaceuticals Inc%anba;y 7aboratories 7imited &ylan' IncPfi4er Inc#ohnson $ #ohnson +la;o"mithPline lc "anofi:Aventis @ovartis A+ P+ &Q7 P*? #@# +"P "@Q @!" %HHBQ-PP "ymbol )PI Price Change 20-11 1-51 90-G2 0=-2= =G-G0 G2-98 G8-18 26-8= G=-52 :8-18K G-5=K :8-02K :0-=6K :8-02K :9-80K :9-62K :9-51K :8-95K &arket Ca PN? 062-99B 005'588 1-88K =0-18B 68-G3K 01-55B 96-08K 09-96B 2-G13 02-28 0-1G 9-61 LLY G3-98B 28'G=8 02-88K 90-32B 38-55K 6-=6B 91-06K 2-GGB G-120 3-63 @NA 0-68 NES 086-=6B 11'3G2 96-28K 25-83B 69-36K 09-52B 99-38K 3-28B G-=1 09-65 0-19 9-GG PG 06G-=1B 0G5'888 =-28K 61-09B 59-G3K 01-31B 90-99K 00-G2B 2-013 02-G6 0-=5 9-03 I)/4-2(9 0GG-G3& 030 02-=8K G0-90& 69-36K :0-10& 09-30K @NA @NA 0G-61 0-19 G-=G

5-01B 90-21 9-G3B 95-35 =-51B =1-16 0G9-32B 0G-2G 062-99B 02-28 3=-3GB 08-59 38-10B @NA @NA @NA 086-=6B 09-65

Private : !iew Profile

+OHNSON AND +OHNSON Ba;9 Ca(e P(o/4*2-

#ohnson $ #ohnson Baby< (he gentleness found in #OH@"O@. Baby Care Products come in many forms- Here is the ortfolio of the com any for baby roduct ty es

Ba;9 Ba2, P(o/4*2-D

)atch out' here comes rubber duckyR Bath time offers a wonderful o ortunity for bonding with your baby' and the right baby washes can make baby bathtime even more s ecial#OH@"O@C" offers mild' gentle baby roducts containing SNO MORE TEARS: formula just for babies' which are mild to the skin and as gentle to the eyes as ure water1) Ge)26e-2 Ba;9 Ca(e C6ea)-e(- A(eD

+OHNSON?S HEAD3TO3TOE Ba;9 !a-, An ultra:mild cleanser for babyCs entire body and hair- "oa :free' dye:free' hy oallergenic' H balanced and dermatologist:tested- (he F1 *,o0*e o' ,o-102a6-+OHNSON?S Ba;9 B4;;6e Ba2, " !a-, (he first and only bubble bath mild enough for baby girls and boys- Dermatologist and aediatrician:tested SNO MORE TEARS: formula is gentle enough to use every day+OHNSON?S Ba;9 BEDTIME B4;;6e Ba2, " !a-, Combines GNATURALCALM: essences with lots of bubbles and our GNO MORE TEARS: formula' e;tra gentle baby wash+OHNSON?S Ea)066a Oa25ea6 Ba;9 !a-, (his gentle cleanser combines oatmeal' an ingredient long known to hel moisturi4e' with an essence of vanilla for baby soft skin+OHNSON?S C4*45;e( Me6o) Ba;9 !a-, (his creamy formula gently cleanses while hel ing to nourish' soften and rotect skin from dryness- ?nriched with cucumber and melon e;tracts+OHNSON?S Ba;9 Ba( *orm:fitting easy:to:gri bar makes it even easier to bathe babies- Cleanses babyCs face and body-

2) To ge)269 5o0-24(0He ;a;9?- -80) <,06e *6ea)-0)gD +OHNSON?S Mo0-24(e Ca(e Ba;9 !a-, ?verything which is needed to make bath time magical and create memories that will last forever-

3) To 1(o=0/e -oo2,0)g *o5'o(2 <,e) ;a;0e- *a2*, *o6/D +OHNSON?S Soo2,0)g Ea1o( Ba;9 Ba2, A gentle cleanser enriched with rosemary' eucaly tus and menthol' natural ingredients known for their aromathera y benefits) To ,e61 *a65 ;a;0e- ;e'o(e ;e/D +OHNSON?S BEDTIME BATH A nightly G:ste routine' including a warm bath with #OH@"O@C" B?D(I&? BA(H' is clinically roven to hel babies fall aslee easier and slee through the night better+OHNSON?S BEDTIME !ASHCLOTHS Contains the #OH@"O@C" B?D(I&? BA(H gentle cleaners easy to use cloth- A nightly G:ste routine' including a warm bath with this dis osable cloth' clinically roven to hel babies fall aslee easier and slee through the night better- ?ach dis osable cloth has a uni/ue te;tured attern for im roved' convenient cleansing-

#) C6ea)-e(- 'o( g(o<0)g 2o//6e(D +OHNSON?S BUDDIES Ea-93g(01 S4/H0)g Ba( &akes bath time mess:free and easy- @on:sli bar is designed for little hands and roduces a rich' easy:rinse lather+OHNSON?S BUDDIES C6ea)39o43*a)3-ee Foa5 Ha)/ !a-, *oams instantly and rubs easily into the hands or onto the face- %inses away /uickly-

+OHNSON?S BUDDIES *6ea)39o43*a) -ee BODY !ASH GNO MORE TEARS: body wash gently cleans with added skin moisturi4ers Co22o) P(o/4*2-D

Baby soft skin deserves baby soft cotton- #OH@"O@C" cotton roducts are great for baby care and a lying ointments' cleansing around newbornCs eyes' kee ing your babyCs ears clean' kee ing the umbilical cord area clean' and more- (heyCre also great for grown u s#OH@"O@C" cotton roduct is also used to a ly makeu ' astringents' and lotions' or to remove makeu and nail olish- #OH@"O@C" 088 ercent ure' high:/uality cotton has just the right combination of softness and strength1) To ge)269 *6ea) 9o4( ;a;9?- ea(-D +OHNSON?S Sa'e29 S<a;Cotton swabs that are uni/uely designed with the ?A% "A*? BI7B-Clinically roven to be safer for children2) To ge)269 *6ea) a66 2,o-e 60226e 'o6/- a)/ *(ea-e-D +OHNSON?S Co22o) S<a;+reat for umbilical cord care or for a lying ointments3) To a1169 a-2(0)ge)2-. *6ea)-e(- a)/ 5o(eD +OHNSON?SI P4(e Co22o) Ro4)/+reat for a lying ointments or cleaning gently around your babyCs eyes+OHNSON?SI P4(e Co22o) Ba66088 ercent cotton- +reat for a lying ointments to your baby' and great for adults as it can be used to a ly make:u and astringents or for removing make:u and nail olish-

D0a1e( Ra-, Ca(eD

D?"I(I@ dia er rash treatments are the T0 choice of both aediatricians and moms' offering a range of roducts to hel meet your treatment and rotection needs DESITIN Ra10/ Re60e' C(ea5 (his hy oallergenic' dermatologist:tested cream forms a rotective layer on babyCs skin to soothe and relieve dia er rash discomfort' roviding relief from the very first use- Over 33K of moms agree that nothing works fasterDESITIN MaJ0545 S2(e)g2, O(0g0)a6 Pa-2e (he only leading brand that contains the ma;imum level of 4inc o;ide' immediately forming a rotective barrier to hel heal and soothe dia er rash discomfort- (hereCs no stronger treatment available without a rescri tionDESITIN M46203P4(1o-e O0)25e)2 (his hy oallergenic ointment forms a rotective layer on skin to immediately soothe and start to relieve minor skin irritations' such as dry' cha ed skin and minor cuts and burns' and rash discomfortBa;9 Lo20o)- a)/ C(ea5-D

BabyCs skin is different from yours:itCs thinner' more susce tible to irritants' and can lose moisture more /uickly- #OH@"O@C" baby lotions and creams are s ecially made for babyCs uni/ue skin' roviding essential moisture to hel kee skin soft' su le' and healthy1) Ge)26e-2 5o0-24(0He(-D +OHNSON?S HEAD3TO3TOEI F(ag(a)*e F(ee Ba;9 Lo20o) Paraben free' dye free' and fragrance free' this ultra:mild lotion is designed gentle enough for a newbornCs skin+OHNSON?S Ba;9 Lo20o) &ild and gentle< the T0 choice of hos itals- &oisturi4es to hel rotect from dry skin' kee ing babyCs skin feeling soft and smooth- Plus' it has that wonderful baby smell-

2) To ge)269 )o4(0-, a)/ (e60e=e /(9 -80)D +OHNSON?S S,ea " Co*oa B422e( Ba;9 Lo20o) %ich' nourishing shea and cocoa butters' ingredients known to soothe and relieve dry skin' combine with hydrating emollients to rovide gentle moisture for baby +OHNSON?S Ea)066a Oa25ea6 Ba;9 Lo20o) Ini/ue lotion combines skin:soothing ro erties of oatmeal with the comforting essence of vanilla- @on:greasy and fast absorbing' it moisturi4es for 92 hours+OHNSON?S C4*45;e( Me6o) Ba;9 Lo20o) +entle formula is enriched with cool cucumber and melon e;tracts' long known to moisturi4e and freshen the skin- *ast absorbing' gentle and mild+OHNSON?S Ba;9 Lo20o) <02, A6oe Ee(a " E02a50) E Ini/ue formula is enriched with natural aloe vera' known for its soothing /ualities' and vitamin ?' a natural skin conditioner- Pee s skin soft and moisturi4ed+OHNSON?S Ba;9 C(ea5 ?nriched with a blend of essential emollients to hel kee baby.s skin feeling softer' longer- Provides 92:hour moisturi4ation- %ich and creamy non:greasy formula-

3) To ,e61 1(o2e*2 ;a;9?- /e60*a2e -80) '(o5 2,e -4)D +OHNSON?S Ba;9 Da069 Fa*e " Bo/9 Lo20o) SPF K )ith 088K naturally sourced sunscreen ingredients' our broad:s ectrum' @O &O%? (?A%"U formula sunscreen is fragrance' araben and salicylate free) To *a65 a)/ (e6aJ ;e'o(e ;e/D +OHNSON?S BEDTIME LOTION Hel s calm and rela; your baby or toddler- A nightly routine that includes #OH@"O@C" B?D(I&? BA(H' #OH@"O@C" B?D(I&? 7O(IO@' and /uiet time' is clinically roven to hel babies fall aslee easier and slee through the night better-

Ba;9 O06-D

#OH@"O@C" baby oils' with their clinically roven mild formulas' hel lock in moisture with the smooth' silky feel that only an oil can rovide- Plus' these easy:to:s read moisturi4ers rovide a uni/ue o ortunity for you to bond with your baby when you use them for infant or baby massage- #OH@"O@C"U Baby Oil is also great for adult skin' locking in u to 08 times more moisture on wet skin than an ordinary lotion can on dry skin' leaving skin feeling baby soft1) To ge)269 )o4(0-, a)/ (e60e=e /(9 -80)D +OHNSON?S Ba;9 O06 3 Ba;9 S80) Ca(e 7ocks in u to 08 times more moisture on wet skin than an ordinary lotion can on dry skin- Ideal for baby massage- Pure mineral oil forms a silky barrier to hel revent e;cess moisture loss+OHNSON?S Ba;9 O06 <02, A6oe Ee(a " E02a50) E Ini/ue formula is enriched with natural aloe vera' known for skin soothing /ualities' and vitamin ?' a natural skin conditioner- Ideal for infant massage-

2) Fo( 6a-20)g 1(o2e*20o)D +OHNSON?S Ba;9 O06 Ge6 Provides e;tra moisturi4ation to hel nourish and rotect skin from drynessDermatologist and allergy:tested' this formula is clinically roven mild and gentle+OHNSON?S Ba;9 O06 Ge6 <02, S,ea a)/ Co*oa B422e( (his concentrated gel contains Cocoa Butter' known for its skin nourishing ro erties' as well as "hea' known for its skin conditioning- Ising it daily to hel lock in moisture and leave skin feeling soft and smooth+OHNSON?S Ba;9 O06 Ge6 <02, A6oe Ee(a " E02a50) E )ith Aloe !era and !itamin ?' this concentrated gel formula is a long:lasting way to hel nourish and rotect skin-

Ba;9 Po</e(-D

#OH@"O@C" baby owders hel kee skin feeling soft and comfortable and dry while hel ing to eliminate friction which can irritate skin- (hey have a classic scent of #OH@"O@C" Baby Powder' or the fresh scents of #OH@"O@C" Baby Powder Comforting !anilla $ #asmine1) C6a--0* ;a;9 '(e-, -*e)2D +OHNSON?S Ba;9 Po</e( Pee s skin soft' fresh and comfortable while hel ing to eliminate friction- Clinically roven gentle and mild- Allergy and dermatologist:tested2) Ca650)g a)/ *o5'o(20)g -*e)2D +OHNSON?S Ba;9 Po</e( Ca650)g La=e)/e( " C,a5o506e Calms and rela;es the senses while kee ing skin dry and baby soft- Clinically roven gentle and mild- Allergy and dermatologist:tested- ?njoy the fresh scents of lavender $ chamomileBa;9 Ha0( Ca(eD 1) C6a--0* -,a51ooD

JOHNSONS Baby Shampoo @O &O%? (?A%" formula is as gentle to eyes as ure water-

2) To -oo2,e. *a65 a)/ (e6aJD

JOHNSONS Baby Shampoo with Natural Lavender Ise in a warm bath to hel calm and rela;' with lavender and chamomile-

+OHNSON AND +OHNSON Hea62, Ca(e P(o/4*2#ohnson $ #ohnson Health< (he gentleness found in #OH@"O@." roducts comes in many forms- Here is the ortfolio of the com any for Health roduct ty es !o4)/ Ca(eD

+o,)-o)16a-2D #OH@"O@P7A"( is a non:medicated adhesive ta e laster used to stick surgical dressings on boils' burns and large wounds that cannot be covered by medicated dressings such as BA@D:AID- It is used in dis ensaries' small hos itals and households-

Sa=6o)D "A!7O@ antise tic hel s heal without hurting- It contains a owerful combination of chlorhe;idine gluconate and cetrimide' which together not only kill germs but also revent their re:growth-

Ba)/3A0/D BA@D:AID is the world.s first medicated dressing- It contains Ben4akonium Chloride' which kills revents re:growth of germs' acts as a cleansing agent and is gentle on the skinBA@D:AID is the only sterili4ed medicated dressing in India and has a delnet to revent the medicated ad from sticking to the wound- It is available in regular and wash roof forms A/462 To06e2(0e-D

SHO!ER TO SHO!ER PRIC>LY HEAT PO!DER< "hower (o "hower effectively absorbs sweat' kee ing rickly heat at bay- (he owder contains "alicylic Acid and Boric Acid' which act against bacteria that cause rickly heat"hower (o "hower comes in four fragrances : Cologne Cool' &orning *resh' "andal and Plain S80)*a(e P(o/4*2-D

C6ea) " C6ea(< Clean $ Clear includes a range of genuine face:care roducts that works on the skin in ways that enhance its natural beauty- As a result' a Clean $ Clear face can always be s otted' fresh and glowingR Clean $ Clear &oisturiser and *ace )ash are the two roducts available-

EISION STATEMENT

#ohnson $ #ohnson' a global com any' osts that LT,e '4)/a5e)2a6 o;Ce*20=e o' +o,)-o) " +o,)-o) 0- 2o 1(o=0/e -*0e)20'0*a669 -o4)/. ,0g, @4a6029 1(o/4*2- a)/ -e(=0*e- 2o ,e61 ,ea6. *4(e /0-ea-e a)/ 051(o=e 2,e @4a6029 o' 60'e.L

(hey believe their first res onsibility is to the doctors' nurses and atients' to mothers and fathers and all others who use our roducts and services- In meeting their needs everything we do must be of high /uality-

(heir vision is to deliver solid results' which make the India unit stand out- Build an outstanding bench strength' which is sought after across the world- And contribute back to our country- #ohnson $ #ohnson comes into the lives of many consumers at the most delicate and joyful moments in their livesVwhen they give a birth- Infortunately in India' many of these moments turn into tragic moments- Our Infant &ortality %ate is one of the highest for the level of technological and economical develo ment of our country- "wami %aote' &D' #ohnson $ #ohnson Consumer' India "ays he would like their com any to work with medical rofessionals and +overnment infrastructure to u skill the health care workers and reduce infant mortality- (hat would be the best way of thanking consumers for lacing trust in the com any for over 58 year

A!ARDS AND RECOGNITION IN INDIAD As a manufacturer of health care roducts' as well as a rovider of related services' every division of #$# works towards making their ositive contribution to the relevant industries- %ecognition and awards have oured in acknowledgement of this fact' both from within the com any' and e;ternally-

+"+ I)/0a 0- Be-2 Co51a)9 2o <o(8 'o( 0) Hea62,*a(e -e*2o(D #ohnson $ #ohnson 7imited India has been ranked as the Best Com any to )ork for amongst Healthcare com anies in India and as one of the to 08 &@Cs in India- (he Com any got an overall ranking of 99 in a study by the +reat Places to )ork Institute in artnershi with (he ?conomic (imes' IndiaCs @o 0 business daily- (his was the biggest study of 9881 and more than G6G com anies artici ated in it- Only 58 made it to the Best Com anies to )ork *or list' making it one of the toughest contests of this kind globally(his is a tribute to all #$# India ?m loyees and stands testimony to the strong C%?DO culture and H% rograms- Around G=8 em loyees artici ated in the "urvey conducted by the +reat Places to )ork InstituteGRO!TH AND PROFIBILTY

(hree @ew Inits to *ocus on Convergence and @ew O ortunities A new Office of "trategy and +rowth will identify o ortunities for future growth that are distinct from those being ursued by the Com anyCs e;isting businessesH a "urgical Care +rou will focus on advancing technologies' solutions and services to enhance atient care in the surgical settingH and a Com rehensive Care +rou will create ortfolios to address some of the world.s most chronic and ervasive conditions' such as metabolic disorders' through the convergence of technologies' roducts and servicesB(hese decisions recogni4e that a new environment is emerging in human health and well: being'B said )illiam C- )eldon' Chairman and Chief ?;ecutive Officer of #ohnson $ #ohnson- B(hey reflect our assessment of the best way for us to ca ture and develo the o ortunities associated with those changes and they ca itali4e on the uni/ue' broadly: based' decentrali4ed a roach of #ohnson $ #ohnson-B ?ach of the new organi4ations and a ointments become effective' #anuary 0' 9883B&uch of the change in health care reflects the coming together of arts of the system that were at one time se arate'B &r- )eldon said- B(he very solutions that the health care system most needs > those coming from the convergence of science' technology and services > are the ones we are most ca able of roviding- )e have the know:how across

our harmaceutical' biologics' devices' diagnostics and consumer businesses to bring com letely new solutions to market- And we believe we can accelerate growth through a dedicated focus on the intersection of our e;isting ca abilities' customer needs and emerging trends-B #ohnson $ #ohnsonCs Consumer businesses are not directly im acted by todayCs announcements- Inder the guidance of Colleen +oggins' )orldwide Chairman' #ohnson $ #ohnson Consumer +rou ' the integration of the Pfi4er Consumer Healthcare business continues to track ahead of the original ac/uisition lan#ohnson $ #ohnson is the worldCs most com rehensive and broadly:based manufacturer of health care roducts' as well as a rovider of related services' for the consumer' harmaceutical' and medical devices and diagnostics markets- (he more than 958 #ohnson $ #ohnson o erating com anies em loy a ro;imately 098'888 men and women in 56 countries and sell roducts throughout the world-

GLOBAL RECOGNITION #ohnson $ #ohnson is recogni4ed by im ortant organi4ations and ublications for the many ways they have embraced diversity as a art of the cultures of their *amily of Com anies(his recognition includes<

#ohnson $ #ohnson continues to be a 5e5;e( *o51a)9 o' 2,e FTSE Goo/ I)/eJ' the res onsible investment inde; calculated by global inde; rovider *("? +rou #ohnson $ #ohnson <a- (a)8e/ F2 ;9 DiversityInc 5agaH0)e on its A9808 DiversityInc (o 58 Com anies for DiversityUD listWor in! "other maga4ine has named #ohnson $ #ohnson one of the A(o 088 Com anies for )orking &othersD every year since the list was initiated 92 years agoBarrons maga4ine' in 9808' (a)8e/ +o,)-o) " +o,)-o) F2 0) 2,e !o(6/?- Mo-2 Re-1e*2e/ Co51a)0e- list' a survey of to investors to rank the worldCs largest com anies on strength of management' business strategy' ethical business ractices' com etitive edge' shareholder orientation' and consistent revenueN rofit growth and AOne of the Best Places to )orkD by the Human %ights Cam aign-

7eaders throughout the #ohnson $ #ohnson *amily of Com anies have also been recogni4ed through the years for their contributions and initiative in the area of diversity and inclusion-

+OHNSON AND +OHNSOND A- a ;(a)/

Any ;(a)/ is a set of erce tions and images that re resent a com any' roduct or service)hile many eo le refer to a brand as a logo' tag line or audio jingle' a brand is actually much larger- A brand is the essence or romise of what will be delivered or e; eriencedIm ortantly' brands enable a buyer to easily identify the offerings of a articular com anyBrands are generally develo ed over time through<

Advertisements containing consistent messaging %ecommendations from friends' family members or colleagues Interactions with a com any and its re resentatives %eal:life e; eriences using a roduct or service Egenerally considered the most im ortant element of establishing a brandF

Once develo ed' brands rovide an umbrella under which many different roducts can be offered:: roviding a com any tremendous economic leverage and strategic advantage in generating awareness of their offerings in the market lace#ohnson $ #ohnson Brand is the worldCs most com rehensive and broadly:based manufacturer of health care roducts as well as a rovider of related services for the consumer- (housands of roducts across a wide range of categories are constantly innovated' manufactured and marketed to hel families all over the world lead healthy' ha y lives-

S!OT ANALYSIS

A tool that identifies the Strengths' !eaknesses' O ortunities and Threats of an organi4ation- " ecifically' ")O( is a basic' straightforward model that assesses what an organi4ation can and cannot do as well as its otential o ortunities and threats- (he method of ")O( analysis is to take the information from an environmental analysis and se arate it into internal Estrengths and weaknessesF and e;ternal issues Eo ortunities and threatsF- Once this is com leted' ")O( analysis determines what may assist the firm in accom lishing its objectives' and what obstacles must be overcome or minimi4ed to achieve desired resultsS!OT A)a69-0-D +o,)-o) A)/ +o,)-o) I)/0a "trengths

"ales in India have grown by 02K indicating a strong osition for the global grou (he business model ada ted by #ohnson and #ohnson fundamentally uses the ada tation of entre reneurial values in order to retain an edge within the market lace)orking with intensive scientific notions #ohnson and #ohnson utilise a varied e; anse of roblem solving techni/ues in order to challenge the standard ractice and ca italise on growth through emerging markets which enables associated growth(he use of inde endent offices working as standalone units rovides the o ortunity to develo conce ts with cultural considerations which can rove im ortant when taking a roduct to global markets-

)eaknesses

(here is increasing ressure within harmaceutical markets to reduce rices in line with medical budgets and maintain atent e; irations to ensure generic rogrammes are u dated within critical ath movementsChallenges have been faced within #ohnson and #ohnson where a reduction in the market demand for key roducts has been identifiedH some of these roducts were branded and have been re laced by generic rogrammes at the end of atent time linesInternal weakness across the industry and not isolated to #ohnson and #ohnson would be the level of theft and counterfeiting of drugs managed through internal ersonnel-

ortunity )hilst the recent ac/uisition of Pfi4er Consumer Healthcare will act as an o ortunity in its own right to romote growth for the organisation through alternative routes there is the added value ca italised through the return on investment which will be realised 09 months before lan releasing funds back into the bottom line#ohnson and #ohnson have highlighted new develo ments in harma roducts with five undergoing regulatory review which rovides the o ortunity to grow the e;isting roduct ortfolioDevelo ment into new functions of medical devices and diagnostics will rovide new markets to entry which will result in business growth)ith the develo ment of )(O rules to revent the availability of chea generic drugs there is the o ortunity to reduce the level of lost rofit due to generic introduction as atents run out- )hilst this will aid #ohnson and #ohnson where they own the brand where they are looking to ca italise on introducing generic drugs to market this ruling will become a hindrance-

(hreats

+enerally within the main harmaceutical com anies there is a high level of com etition for the generics markets where atents finish and it is the first to entry where success will generally be determined(echnological develo ments with bio:tech conce ts will otentially move the traditional harmaceutical methods out of the market lace in the long term although there is an economical argument that this form of develo ment can be segregated to run alongside traditional methods and com lement as o osed to re lace-

OB+ECTIEE (o find out market strategy regarding roduct and service-

Pnowledge about the com etitive market-

(o know the goodwill as demand of the roduct in world

Information related to consumer satisfaction and his use-

CONCLUSION

T,e A#ohnson $ #ohnsonD com any is so omni resent in the market that without it even the world of the baby roducts and health care roduct sounds incom lete- (hey believe their first res onsibility is to the doctors' nurses and atients' to mothers and fathers and all others who use #ohnson and #ohnson roducts and services- In meeting their needs everything they do are in high /uality- In India when we talk about baby roducts #ohnson and #ohnson roducts is what comes first in our mind- ?verything related to the brand' be its advertisements' roducts' after sale services are all e;am le of erfect e;cellence- (he com any has rooted itself in India much stronger than it did when it first entered the Indian &arket- ?very time they make an advertisement they make it sure that it leaves a long lasting im act on the users' and the com any is always successful in doing so- (he taglines of the com any always leave a lasting im ression on the viewers- (he se/uences they show are so similar to our daily lives that eo le can easily connect to it- (he catchy slogans have always hel ed the com any to enhance it brand /uality and brand loyalty- #ohnson and #ohnson deal with all kind of baby care roducts' cosmetic roducts etc- (he marketing strategy of such a global com any is real vast and global in nature- (he com any very well knows that different countries have different eo le who again have different set of minds' so they built marketing strategies based on the eo le they deal with- (he com any for several years has been the favourite amongst nursing mothers and now is continuing its osition amongst the mothers- (he main area of concern is cosmetic roducts' health care roducts and oral care roducts though the com any is ace in manufacturing and trading its roducts' cosmetics' oral and health care roducts have constantly failed to find consumers in India(he com any has been taking several ste s to enhance its sales of cosmetics and health care roducts- (he sales re ort of the com any has shown increase in the sales of such roducts though not in vast /uantity- (he com any still is struggling to set its base in India for its health care' oral and cosmetic roducts- #ohnson and #ohnson has successfully transformed its brand image globally amongst different ty es of eo le by convincing eo le that the service they rovide is best and su erior than any of their resent com etitors- (his has led to a major thrust in increasing the number of distributors and retailers across the country with the result that #ohnson and #ohnson roducts are available in every medicine' cosmetics and grocery sho s of India-

LIMITATION TIME CONSUMING It takes a ro; 05 days to com lete or finish the roject- that effect the study of studentCOSTLY In the re ration of roject lot of money )aste

REMUIRED EFFORTS It take much efforts to com lete the roject in searching maga4ine' news a er and Internet-

DATA ANALYSIS " INTERPRETATION E0F"ales Promotion "chemes Offered On )ashing "oa

! a les P r o 40 35 30 25 PERC EN TA GE 20 15 10 5 0 P r ic e o ff P rod u ct B u n d l in g

o ti o n sc h e es

C a sh R ef u n d

C r o ss P r o o tio n

P r i$ e s

!C " E # E !

(he rimary analysis found that APrice offD is the best sales romotion schemes offered on Beauty "oa E28K of the retailers agreed on thisF- AProduct BundlingD was the ne;t best with G8K of the retailers in favour of the sameE9F@O%&A7 DI%A(IO@ O* "A7?" P%O&O(IO@ "CH?&?" 60 50 40 30 20 10 0
15 Days 1 Month 1 Month 3 Month More than - 3 months

60%

Duration

25% 15%

(he rimary analysis found that A0 month > G monthD is the normal acce ted duration of sales romotion schemes E=8K of the retailers agreed on thisF- A&ore than G monthsD was the ne;t best with 95K of the retailers in favour of the same EGFHO) O*(?@ "A7?" P%O&O(IO@ "CH?&?" A%? O**?%?D O@ B?AI(Q "OAP

F requency of Schemes O f fered

6 months- 1 year 3 -6 M o n th s L ess than 3 months

5% 20 % 75%

(he rimary analysis found that A7ess than G monthsD is the general erceived fre/uency for sales romotion schemes offered on Beauty "oa E65K of the retailers agreed on thisF- AG months > = monthsD was the ne;t best with 98K of the retailers in favour of the same-

E2FA**?C( O@ "A7?" O* B?AI(Q "OAP DI? (O "A7?" P%O&O(IO@ "CH?&?"

A ''e * 2 o ) S a 6e 100 80 60 40 20 0 In c re a s e in S a le s C ant say "5 % S a le s

15 % 10 % No !!e ct

(he rimary analysis found that sales romotion schemes offered on Beauty "oa caused an AIncrease in salesD E65K of the retailers agreed on thatF- ACan.t sayD was the ne;t best o inion with 05K of the retailers in favour of the same-

BIBLIOGRAPHY (he information included in this roject is taken from the reference< BOO>SD Ma(8e20)g Re-ea(*, D B9 Ea(5a M. .Aga(<a6 R. B9 MaC45/a( !EBSITESD www-indiainfoline-com www-hul-com