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TOPDESK ON EUROPEAN TOUR

TOPdesk makes the interaction between your supporting departments and customers easier. And what is easier than having TOPdesk come to you?

TOUR FACTS & FIGURES Germany: 10 tour stops in 10 different cities within 10 months Belgium: Customer event in Comic Strip Center Brussels Netherlands: Summer tour with 350 participants, of which 178 were TOPdesk customers Denmark: Tour stop in the TREFOR Park football stadium UK: A unique location, Drayton Manor, was the fun ending of a very informative day

Text: Claudia Funk

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It is often difcult for customers in big countries to attend events that take place many hours from where they live and work. For TOPdesk on Tour 2013, TOPdesk set up several small-scale customer events throughout Europe. Neither trouble nor expense was spared to enable all TOPdesk customers to meet the TOPdesk team in person. Read on to nd out more about each individual event and the topics discussed during the tour.

Over the last couple of years, TOPdesk on Tour became a very popular fixed element of the customer events calendar. During these tour days, TOPdesk organizes presentations about the newest version of our software and provides the opportunity for customers to discuss TOPdesk-specific issues with TOPdesk experts as well as with other application managers. Many European branches participated in this years edition. The overarching theme was collaboration and how to improve it by using TOPdesk effectively. Many companies realize that a good working atmosphere with mutual collaboration is crucial to success, especially for service departments. TOPdesk can help achieve this by improving business processes to support effective

collaboration within and between departments. However, there are multiple ways to achieve good collaboration, depending for example on the size and the structure of the company. Therefore, each TOPdesk branch explored the theme with customers in its own way.

The art of service management

The Belgium tour event on 18 June took place in the well-known Comic Strip Center in Brussels. This location was chosen in accordance with the Belgian and Dutch tour theme: the art of providing excellent services. After a fun guided tour through the museum, housed in a beautiful Art Nouveau building, the 38 attendees enjoyed presentations about working together

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while everyone keeps their expertise. Both in Belgium and in the Netherlands the external chairman of the day, Gert-Jan Jansen, acted as moderator. This famous TV presenter and mediator hosted the day in a rather informal way which was highly appreciated by the audience.

explains: These small group settings are great for very lively discussions and in-depth conversations. And this is exactly what was intended with this tour program: letting customers get to know each other and discuss their way of using TOPdesk. This is why we reserve enough time for open discussions. This focus on service and getting to know one another is certainly a hit with attendees. Our customers mentioned that the personal contact with TOPdesk employees was the best part of TOPdesk on Tour. This was very much appreciated in Germany, and the same was true for Belgian customers who rated the accessibility as 9/10 on the final evaluation form.

A special location for a special day

Not so much arty but sporty was the motto of the Danish tour event as it took place in TREFOR Park, a famous football stadium. The Danish tour location was situated in Odense, the countrys third biggest city. Its central location enabled customers from east and west Denmark to join the event. All 34 participants spent the day focusing on Shared Service Centres. This included presentations and discussion panels on this subject. The British tour visited the Bulgari Hotel London, but also Drayton Manor, a family theme park in Staffordshire. The British team concentrated on how to involve customers in the service delivery, extending the meaning of collaboration beyond colleagues. Whats more, this day was about how to better coordinate work processes and as a result, how to manage internal changes.

Whats planned for 2014?

TOPdesk is looking forward and already planning the next years tour. For the first time in the German tour history, they will leave Germany and include Vienna and Zurich in the schedule. This to make it more comfortable for Austrian and Swiss customers to attend a TOPdesk event. All the other branches are busy planning future customer events but cannot give any details yet. Meanwhile, you can meet your TOPdesk team at different shows and demo days. Keep an eye on the TOPdesk website to stay up to date on upcoming events.

Small-scale events with in-depth discussions

In Germany the tour stopped in 10 different cities all over the country. One event per month, each with an average of ten participants. Kristin Mller-Partee, German account manager,