Crystal Mistretta
2124 NE 7th Street
Ocala, FL 34470
T: 352.266.9174
E: cmistretta3@yahoo.com
W: www.linkedin.com/in/cmistretta
Accomplishments
Created and successfully
implemented the employee
engagement program, including all
communications, and employee
training.
2009
Migrated the company Intranet to
a Microsoft SharePoint platform
creating an informative and
interactive user experience for
employees.
2009
Awarded the Chairman’s Award
for efforts launching and
marketing an appraisal
management company in response
to the Home Valuation Code of
Conduct regulation passed in May
2009. This included creating
internal communications, training
and collateral.
2009
Awarded the Silver Addy, Non-
traditional Advertising for design
of the TB&W tradeshow booth
2008
Awarded the Silver Addy, Website
Creative for the design of
tastebrazil.com
2007
Launched Ipanema Brazilian
Steakhouse and grossed over $1
million in sales within the first
three months through innovative
marketing campaigns
2007
Consistently awarded President’s
Club status for my contributions
to sales
2004, 2005, 2006
Marketing Director/Marketing Operations Management
Summary of Qualifications
• Fifteen years of expertise developing award-winning, comprehensive and integrated marketing
strategies across both traditional and non-traditional media vehicles in corporate and agency
environments
• Track record of accomplishment in identifying markets and customer segments, creating
marketing plans, directing the creation of marketing tactics and driving growth through the
implementation of strategy
• Proven career of successfully applying marketing strategies to a diverse group of industries
including financial services, health care, restaurant and entertainment
• Experience creating and managing budgets with fiscal responsibility, consistently doing more
with less while significantly improving brand awareness
• Superior people management skills and a solid understanding of branding strategy, advertising
direction, trade show\event planning and electronic marketing
Professional Experience
Taylor, Bean & Whitaker Ocala, FL 5/06 - Present
Marketing Director
• Managed a multi-million dollar budget, directing creative output and strategy for all TB&W channels
and its subsidiaries
• Responsible for overseeing media placements, trade shows, electronic marketing, and internal
marketing for all company channels
• Produced award-winning campaigns, carrying them from conception to completion by managing all
aspects of marketing operations
• Developed non-traditional advertising tactics utilizing non-traditional delivery methods
Senior Brand Manager (TB&W)
• Responsible for brand integrity and recognition across TB&W channels and its subsidiaries
• Recreated company web site to maximize customer relationships while effectively promoting the
company’s products and services
• Created inventive, on-going targeted electronic marketing campaigns advertising TB&W products
and services, generating revenue and strengthening customer relationships
• Managed marketing team and outside vendors in an agency setting effectively supporting the
marketing and branding needs for a diverse portfolio of business entities across the country
Emdeon Practice Services Tampa, FL 4/02 – 5/06
Brand Manager
• Developed and executed all print and web media placements for multiple product lines keeping
within budget and brand guidelines
• Responsible for rebranding Emdeon Practice Services from WebMD to include project management,
website re-design and internal communications
• Planned and managed the virtual tradeshow producing $1.3 million in revenue its first year
• Managed team of graphic designers, artists, copy writers and the relationship with outside agencies
to produce advertisements, campaigns and collateral for the practice services division
Testimonials
“Crystal is best when faced with
a new challenge. If it's
unchartered territory then it's
time for her to shine, navigating
obstacles with resourcefulness,
creativity, organization, and
innate know-how. She'll bring
quick wit, good humor and an
unbeatable work ethic to any
team.”
—Shannon Larkin
Former Marketing Director, Emdeon
“Crystal is clearly a highly
capable person who has a
tremendous amount of
knowledge. She has the ability to
develop your ideas and thoughts
and turn them into a physical
artifact.”
—Peter Chiddy
Owner, Sentry Software
“Crystal has developed and
implemented many successful
marketing strategies at TB&W.
She has broad experience and
has profitably grown several
industries including financial,
restaurant and entertainment
venues. I am continually
impressed with her ability to
anticipate needs and focus on
solutions.”
—Margaret Kalahar
Sr. Brand Manager, TB&W
Field Marketing Manager (Emdeon Practice Services)
• Managed contract and proposal review for 200+ sales representatives nationwide, delivering 48-
hour turn time on all inquiries
• More than doubled proposal compliance resulting in a 30% decrease in implementation error
• Identified and implemented a quote-review process that saved time and aligned field marketing
efforts with company initiatives
• Automated event order process and tracking mechanism saving the company nearly $50,000 per
year
• Responsible for sales training on the Intergy product line
• Consistently delivered copy writing and art direction for all sales communications and sales training
material
Axoltol Corporation Tampa, FL 9/00–4/02
Product Manager
• Assessed market needs and trends, developed functional requirements and product prototypes
• Created product strategy and wrote sales/marketing material
• Responsible for establishing a field marketing team that implemented client training and support
• Lead the team in product development and the implementation of transcription services,
strengthening channel revenue by 26%
• Managed marketing team and all vendor relationships
Tenet Healthcare St. Petersburg, FL 6/96–9/00
Senior Account Manager
• Recruited new business, created analytical reports and maintained proactive relationships for the
central division
• Worked directly with hospital marketing directors to enhance patient recruitment campaigns and
improve ROI on the hospital’s marketing spend through improved call center processes
• Created and facilitated staff training program
• Managed team of Jr. account managers
• Designed and wrote the regional and in-house call center newsletter
Education
Masters of Business Administration
University of Phoenix, Online Campus
• Graduate in May, 2010
Bachelors of Business Administration
University of Phoenix, St. Petersburg Campus
• Completed September 2000
• Majors: Business Administration & Management
Associates of Arts
St. Petersburg College, St. Petersburg, FL
Professional Affiliations
• American Marketing Association
• Greater Ocala Ad Federation
• Ocala Rotary, Sunset Chapter