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OCTOBER 2729, 2013 WESTIN ST. FRANCIS, SAN FRANCISCO SAMSUNGDEVCON.

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SPONSORSHIP OPPORTUNITIES
FOR MORE INFORMATION CONTACT MIKE NABERS AT M.NABERS@PARTNER.SAMSUNG.COM OR 415-852-0598.

TABLE OF CONTENTS
Key Partner Opportunity Questionnaire SDC Diamond Sponsorship SDC Platinum Sponsorship SDC Gold Sponsorship SDC Silver Sponsorship App Showcase for Sponsors on Samsung US Website Expo Hall Booth Locations Conference Mobile App Sponsorship Event Website Sponsorship Projected Attendees SDC Press 2 3 4 5 6 7 8 9 10 11 12 13

KEY PARTNER OPPORTUNITY


Samsung selectively invites you to be considered to participate in the first-ever Samsung Developers Conference. The Conference will take place at the Westin St. Francis Hotel in San Francisco from October 2729. Attendees will include a 75% developer audienceall eager to learn about new technologies and offerings from Samsung and our exceptional partners. SDC has over 40 technical sessions, an Executive Keynote with Expo Hall for Samsung Key Partners, New Samsung and Partner Releases, Engaging Events, Device Giveaways, an Exploratorium SDC Afterparty Bash, and 7 great tracks. Samsung is excited to offer developers a single opportunity to learn how to develop, market, and monetize applications and services for smartphones, tablets and televisions.

THANK YOU FOR YOUR INTEREST IN THE SAMSUNG DEVELOPERS CONFERENCE


As you can imagine, we are reviewing many companies that have requested to be a part of the Samsung Developers Conference (SDC). Thank you for understanding that our primary focus is on the developers in attendance, and the value provided to them from each sponsor. Below are a few questions that will help us ensure that we are giving the greatest value to attendees through our partners. Please copy/paste and email to: m.nabers@partner.samsung.com I. Speak to the Samsung/ ________________ partnership 1. Messaging for ________________ /Samsung relationship and past successes 2. Highlight ________________ integration with Samsungs Tools and SDKs II. Executive Presence 1. Product, platform and engineering executives 2. Availability for executives to be involved with fireside chats or mingle with developers III. Swag 1. Free premium ________________ account for all developers in attendance 2. Promotional item 3. ________________ t-shirts/hoodies 4. Raffles to win various prizes (i.e. lunch with executive or Samsung device giveaways) IV. Announcements 1. API/New service announcements 2. Details V. Booth Plan 1. Which services or technologies would you primarily showcase? 2. How many expo hall passes for staff would be needed? Thank you for taking the time to share your information with us. We look forward to speaking with you further about partnership opportunities and our mutual goals for conference attendees. All the Best, Mike Nabers Samsung Developers | Developer Marketing Manager 415-852-0598 LinkedIn: www.linkedin.com/in/mikenabers

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SDC DIAMOND SPONSORSHIP $90,000
This exclusive package is available for two companies that will be recognized in the industry as market leaders and Key Partners of Samsung. This sponsorship level is designed for companies who want to contribute strategic, technical content to the Samsung Developers Conference. Benefits include a dominant presence at SDC and an extended outreach to an audience of Samsung Developers. THOUGHT LEADERSHIP: 60 Minute Technical Breakout Session on schedule in Hackers Lounge next to the Expo Hall. (Consultation with and approval by program chairs required) ACCESS: (8) Booth staff passes (6) Full Conference passes (15) Exploratorium Afterparty passes (3) Hotel rooms in Westin St. Francis for 3 nights stay EXPOSURE: Diamond Booth Location: 16 x 10 booth in the Samsung Developers Conference Expo Hall Booth Branding: 195" x 40 on back panel and counter 46 x 39 (creative and printing of signage included) SamsungDevCon.com: Diamond Sponsor designation and top listing on event website Pre-Event Marketing: Top sponsor designation (logo and link) on pre-conference marketing emails SDC Mobile Event App: Company name, top logo, description, link, and contact information in app (pg. 10) SDC Web Event App: Exclusive interstitial ad opportunity for one day during SDC week (pg. 11) Conference Guide Logo: Featured as one of two Diamond Sponsors in Conference Guide Exploratorium Sponsorship: Logo signage and raffle at SDC Afterparty|Exploratorium Keynote Mention: Verbal thank you from the main stage at SDC during Keynote Samsung Website Partner Showcase: 360-day Diamond Sponsor banner on Samsung US website App Showcase: 360-day application featuring in showcases on Samsung US website (pg. 8) Pre- and Post-Conference Email Blasts: (2) Emails with logo to the SDC opt-in attendee list Hacker Lounge Diamond Sponsor: Ability to advertise your company signage in lounge Media Partner: Mention of device or service giveaways in national email blasts Social Media Exposure: (3) Custom tweets from the Samsung Developers Twitter account and partner alignment as Diamond Sponsor on Samsung Google+ and Facebook accounts Samsung Developers Signature Hoodie and T-shirt for each Team Member Attendee Bag: Insert of marketing piece or promotional item Exclusive Logo Sponsorship of One Relevant SDC Program Track in Conference Guide Mobile, TV, Cross Platform, Gaming, Enterprise, Monetization or Web

Be a Key Partner with Samsung Developers in our global conference

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SDC PLATINUM SPONSORSHIP $55,000
This sponsorship has been carefully designed to provide targeted exposure for companies that want to build their brand with the Samsung Developers community, along with thought leadership and lead generation opportunities.
THOUGHT LEADERSHIP: 30 Minute Technical Breakout Session on schedule in Hackers Lounge next to the Expo Hall. (Consultation with and approval by program chairs required) ACCESS: (5) Booth staff passes (2) Hotel rooms in Westin St. Francis for 3 night stay (12) Exploratorium Afterparty passes EXPOSURE: Platinum Booth Location: 10 x 10 booth in the Samsung Developers Conference Expo Hall Booth Branding: 117 x 40 on back panel and counter 46 x 39 (Creative and printing of signage included) SamsungDevCon.com: Platinum Sponsor designation and listing on event website Pre-Event Marketing: Top sponsor designation (logo and link) on pre-conference marketing emails SDC Mobile Event App: Company name, logo, description, link, and contact information in app (pg. 10) SDC Web Event App: Exclusive interstitial ad opportunity for one day during SDC week (pg. 11) Conference Guide Logo: Featured as Platinum Sponsor in Conference Guide Website Banner: 180-day Platinum Sponsor banner on the website SamsungDevUS.com Exploratorium Sponsorship: Logo signage at SDC Afterparty|Exploratorium. Pre and Post-Conference Email Blasts: (1) Email with logo to the SDC opt-in attendee list Hacker Lounge Sponsor: Snacks in the lounge for developers sponsored by your company Social Media Exposure: (2) Custom tweets from the Samsung Developers Twitter account and partner alignment as Platinum Sponsor on Samsung Google+ and Facebook accounts Samsung Developers Signature Hoodie and T-shirt for each Team Member Attendee Bag: Insert of marketing piece or promotional item

Network and have your voice heard with industry leaders and talented developers

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SDC GOLD SPONSORSHIP $25,000
This sponsorship is designed for companies making a significant investment towards branding and lead generation opportunities with Samsung Developers.
ACCESS: (4) Booth staff passes (1) Hotel room in Westin St. Francis for 3 night stay (10) Exploratorium Afterparty passes EXPOSURE: Gold Booth Location: 8 x 7 booth in the Samsung Developers Conference Expo Hall Booth Branding: 78 x 40 on back panel and counter 46 x 39 (Creative and printing of signage included) SamsungDevCon.com: Gold Sponsor designation and listing on event website Pre-Event Marketing: Sponsor designation (logo and link) on pre-conference marketing emails SDC Mobile Event App: Company name, logo, description, link, and contact information in app (pg. 10) SDC Web Event App: Exclusive interstitial ad opportunity for one day during SDC week (pg. 11) Exploratorium Sponsorship: Opportunity to host an official station at SDC Afterparty|Exploratorium (Includes food or beverage station with banner) Website Banner: 90-day Gold Sponsor banner on the website SamsungDevUS.com Social Media Exposure: (1) Custom tweet from the Samsung Developers Twitter account and partner alignment as Gold Sponsor on Samsung Google+ and Facebook accounts Samsung Developers Signature Hoodie and T-shirt for each Team Member Attendee Bag: Insert of marketing piece or promotional item

Influence the future with your technologies and solutions

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SDC SILVER SPONSORSHIP $15,000
This sponsorship is designed for companies to gain exposure in a kiosk setting at the Samsung Developers Conference.
ACCESS: (4) Booth staff passes (6) Exploratorium Afterparty passes EXPOSURE: Silver Booth Location: 4 x 4 kiosk booth in the Samsung Developers Conference Expo Hall Booth Branding: 23 x 40 on kiosk front (Creative and printing of signage included) SamsungDevCon.com: Silver Sponsor designation and listing on event website Pre-Event Marketing: Sponsor designation (logo and link) on pre-conference marketing emails SDC Mobile Event App: Company name, logo, description, link, and contact information in app (pg. 10) SDC Web Event App: Exclusive interstitial ad opportunity for one day during SDC week (pg. 11) Website Banner: 50-day Silver Sponsor banner on the website SamsungDevUS.com Pre and Post-Conference Email Blasts: (1) Email with logo to the SDC opt-in attendee list Social Media Exposure: (1) Custom tweet from the Samsung Developers Twitter account and partner alignment as Silver Sponsor on Samsung Google+ and Facebook accounts

App Showcase for Sponsors on Samsung US Website

Expo Hall Booth Locations

Conference Mobile App Sponsorship

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Event Website Sponsorship

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Our projected audience is 75% developerswith partners, press and speakers accounting for 25% of attendees. Surveys are presented to applicants at registration in order to enhance targeted developer efforts in future events.

PROJECTED ATTENDEES: Developers Partners Media Speakers Share: #SDC13

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SDC Press

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