FILM CLUB #104

4
Film_cluB_#104

10
Film Club #104 is an independent
film club in Prague that is specialized
in uncommercial screenings of rare
underground movies and film classics.
The club is created by Prague College
for its students to have an opportunity

#
expand their knowledge about
international cinematography.
Every week the new film screening is
announced in Prague College. This
corporate identity is made to specify
visual representation of the Film Club

B #104 and establish a clear system of

communication.
LU
C
M
IL
fc_logo fc_logo_protected_zone_and_minimum
_size

Film Club #104 logo consists of FC The outer edge of the FC Field is also the protected zone.
Logotype, FC Number, FC Frame and FC The protected zone is the minimum amount of space
Field. surrounding the logo and should be free of any other graphic
The FC Field size is fixed in its relation to elements.
other logo elements.All elements must be
scaled proportionally.
FC Logotype must always match the color
of FC Frame. The FC Number must always
match the FC Field color. 1/2X X

1/2X

FILM CLUB #104

Protected Zone

FC Frame
FC Logotype X is the width of letter ‘U’ in FC Logotype.
The distance between FC Field outer edge
and FC Frame is half of x.

FILM CLUB #104

FC Number
21.5 mm
FC Field
FILM CLUB #104 4 mm

Minimum Size
fc_Color_PALETTE_Specifications fc_LOGO_COLOR_Usage:Primary_and_S
econdary

Film Club #104 primary colors are FC BLUE and Primary color usage treats the FC Frame and FC Logotype in
FC RICH BLACK. FC BLUE.

FC BLUE C: 22 R: 216 HEX: D8E8DA

M: 0 G: 232 primary color usage
Y: 18 B: 218
K: 0
FILM CLUB #104
FC RICH BLACK C: 60 R: 17 HEX: 110E0D
M: 60 G: 14
Y: 60 B: 13
K: 100

FC secondary colors are FC BEIGE, FC GREEN, FC MAUVE, FC Alternative FC colors can be used to differentiate something
CREAM and FC PINK. from ordinary film screenings, for instance a cinematography
seminar. It is possible to assign different FC colors to different
FC BEIGE C: 0 R: 234 HEX: EABF77 semesters — FC BEIGE for autumn semester, FC GREEN for
M: 30 G: 191 winter, etc.
Y: 60 B: 119
K: 0

FC GREEN C: 22 R: 216 HEX: D8E5C2 secondary color usage

M: 0 G: 229
Y: 31 B: 194
K: 0 FILM CLUB #104

FC MAUVE C: 18 R: 222 HEX: DEECF7

M: 2 G: 236 FILM CLUB #104
Y: 0 B: 247
K: 0
FILM CLUB #104
FC CREAM C: 0 R: 255 HEX: FFF9C6
M: 0 G: 249
Y: 31 B: 198 FILM CLUB #104
K: 0

FC PINK C: 0 R: 246 HEX: F6E8F0 FILM CLUB #104

M: 13 G: 232
Y: 0 B: 240
K: 0
fc_Logo_Usage

Primary Usage Secondary Usage

Primary position of the FC Logo is straight. It is preferable to Logo can be slightly rotated (up to 10°) for achieving badly-
place logo over light background in order to achieve better placed-sticker effect.
contrast.
Do not change proportions between FC Logo elements. Always
maintain minimum size and protected zone requirements.

FILM CLUB #104

FILM
#104
CLUB
FILM
CLUB #104

18 January
FILM CLUB #104
Seminar
Werner Herzog

FC Logo On Black Background

Whenever possible the FC Field should be visible on black.
That can be achieved by varnishing, silk printing, using non-
rich black color background for FC Logo, etc.
FILM CLUB #104

FILM CLUB #104

FILM CLUB #104

fc_Logo_Unacceptable_Usage

1. Do not change proportions between FC Logo elements. 4. The rotation limit for the FC Logo is 10°, not more.
2. Do not shift or rotate elements separately. 5. Do not stretch, squash or crop the FC Logo.
3. Do not use colors that are not from FC Color Palette. FC 6. Do not remove any of the FC Logo elements.
Field must remain black*.

1a. 1b.

104
B #
FILM CLUB #104
FILM CLUB #104
CLU
FILM 18°

FILM CLUB #104

FILM CLUB #104

4. 5.

6.

2. 3. FILM CLUB #104 FILM CLUB #104

*Exceptions for this rule are listed at single_color_logo page.

fc_LOgo_Single_Color_Usage

Single color usage treats the FC Frame in white and maintains When FC RICH BLACK is also not available use the darkest
the FC Field in black. color available for the FC Field.

FILM CLUB #104

FILM CLUB #104

FC Logo in b/w

Use b/w FC Logo when no FC colors are available other than

black.
no FC color is available including black

The logo can only be inverted when no black color is available

and no darker then the background color can be used for FC
field.

FILM CLUB #104

FILM CLUB #104 FILM CLUB #104

FILM CLUB #104

one color printing black + 2 non-FC spot colors one color printing, logo on dark background
fc_Typography

There are two key FC typefaces. Kroeger 06_66 and

07_56 and Lucida Grande (in regular and bold). FILM CLUB
MY OWN PRI
Kroeger is the only font that should be used for FC Logo, Bar
and Box. In extreme situations when it is not available use
Arial typeface.
Lucida Grande is the typeface used for supportive body text.
To emphasize key words or heading use Lucida Grande in
bold weight. If this font is not available use Arial typeface.

06:JA
Kroeger 06_66

TIME
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890.,£()*_?!”:

Kroeger 07_56

LANGUAGE
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890.,£()*_?!”:

Lucida Grande - Regular GENRE

DIRECTOR
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890.,£()*_?!”:

YEAR
RUNNING TIM
Lucida Grande - Bold
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890.,£()*_?!”:
fc_Box_And_Bar

FC BOX FC title*

Two other key graphical elements of the film title

identity are FC Box and FC Bar.
FILM CLUB #104
These elements are designed to be
used together with the film posters SEX, LIES AND VIDEOTAP
E_
that announce the next Film Club #104
screening. They contain key information TIME
13:APR:19:00
about the screening. INFO
LANGUAGE ENG date and time
GENRE INDEP. FILM
The relation between the elements DIRECTOR S. SODERBERGH
within the FC Box or FC Bar is fixed. All YEAR 1989
RUNNING TIME 100MIN
elements must be scaled proportionally.
FC Box and Bar Fields are always set in
FC RICH BLACK. Only one color should FC Box Field
be used for other elements inside FC Box info about the film
or Bar. This color must be from FC Color
Palette.

FC BAR

info about the film

film title

INFO
THE MAN WITH THE GOLDEN ARM_ LANGUAGE ENG
GENRE DRAMA
DIRECTOR O. PREMINGER
TIME
13:APR:19:00 FILM CLUB #104
YEAR
RUNNING TIME
1955
119MIN

FC Bar Field
date and time
FC title*

* NB: FC title uses the same font but is not the logo.
fc_Box_Protected_Zone_and_miniMuM_ fc_Bar_Protected_Zone_and_miniMuM_Size
Size

The outer edge of the FC Box is also the protected zone. It

should not be resized separately from other elements.
The same rule applies to the FC Bar. Z Z

Y Y
Y INFO
Z
THE MAN WITH THE GOLDEN ARM_ LANGUAGE ENG
1/2 Y GENRE DRAMA
FILM CLUB #104 DIRECTOR O. PREMINGER

SEX, LIES AND VIDEOTA

TIME
13:APR:19:00 FILM CLUB #104
YEAR
RUNNING TIME
1955
119MIN
PE_ Z
TIME
13:APR:19:00 Z
INFO
LANGUAGE ENG Z is the height of the box containing FC Title Number.
GENRE INDEP.FILM
DIRECTOR S. SODERBERGH
YEAR 1989
RUNNING TIME 100 MIN Protected Zone
3/4 Y

Y equals the width of letters “INF” in INFO.

Protected Zone

46 mm 100 mm

INFO
FILM CLUB #104 THE MAN WITH THE GOLDEN ARM_ LANGUAGE ENG
GENRE DRAMA
SEX, LIES AND VIDEOTAP
DIRECTOR O. PREMINGER 16 mm
E_ TIME
13:APR:19:00 YEAR
RUNNING TIME
1955
119MIN
13:APR:19:00
TIME FILM CLUB #104

INFO
28 mm
LANGUAGE ENG
GENRE INDEP. FILM
DIRECTOR S. SODERBERGH
YEAR 1989
RUNNING TIME 100MIN

Minimum Size Minimum Size

fc_Box_And_Bar_Secondary_colors

FC Box and FC Bar may use secondary colors — FC BEIGE, FC 2. Secondary colors from FC Color Palette may also be chosen
GREEN, FC MAUVE, FC CREAM and FC PINK. for purely aesthetic reasons but it must not contradict with the
1. The FC Color Palette is used in a similar fashion to the FC previous rule.
Logo. It can differentiate season, screenings by particular
INFO
author, genre, etc. tHe man WitH tHe golden arm_ LANGUAGE ENG
GENRE DRAMA
DIRECTOR O. PREMINGER
Film cluB #104
TIME
13:APR:19:00 Film cluB# 104
YEAR
RUNNING TIME
1955
119MIN
seX, lies and Videotap
e_
FC BEIGE
TIME
13:APR:19:00
INFO
LANGUAGE ENG
GENRE INDEP. FILM INFO
DIRECTOR S. SODERBERGH tHe man WitH tHe golden arm_ LANGUAGE ENG
Film cluB #104 GENRE DRAMA
YEAR 1989
DIRECTOR O. PREMINGER
RUNNING TIME 100MIN seX, lies and Videotap
e_
TIME
13:APR:19:00 Film cluB #104
YEAR
RUNNING TIME
1955
119MIN

FC BEIGE TIME
13:APR:19:00
LANGUAGE ENG
INFO
FC GREEN
GENRE INDEP. FILM
Film cluB #104 DIRECTOR S. SODERBERGH
YEAR 1989
seX, lies and Videotap RUNNING TIME 100MIN
INFO
e_ tHe man WitH tHe golden arm_ LANGUAGE ENG
GENRE DRAMA
DIRECTOR O. PREMINGER
TIME
13:APR:19:00 FC CREAM TIME
13:APR:19:00 YEAR 1955
Film cluB #104 RUNNING TIME 119MIN
INFO
LANGUAGE ENG
GENRE INDEP. FILM
DIRECTOR
YEAR
S. SODERBERGH
1989
FC MAUVE
RUNNING TIME 100MIN Film cluB #104

seX, lies and Videotap

INFO
e_
FC GREEN tHe man WitH tHe golden arm_ LANGUAGE
GENRE
ENG
DRAMA
TIME
13:APR:19:00 DIRECTOR O. PREMINGER

INFO
TIME
13:APR:19:00 Film cluB #104
YEAR
RUNNING TIME
1955
119MIN
LANGUAGE ENG
Film cluB #104 GENRE INDEP. FILM
seX, lies and Videotap DIRECTOR S. SODERBERGH
e_ YEAR 1989 FC CREAM
RUNNING TIME 100MIN
TIME
13:APR:19:00
LANGUAGE ENG
INFO
FC PINK tHe man WitH tHe golden arm_ LANGUAGE ENG
INFO

GENRE INDEP. FILM GENRE DRAMA

DIRECTOR S. SODERBERGH DIRECTOR O. PREMINGER
YEAR
RUNNING TIME
1989
100MIN
TIME
13:APR:19:00 Film cluB #104
YEAR
RUNNING TIME
1955
119MIN

FC MAUVE FC PINK
FC_Box_And_Bar_Text_usage_guides

When filling the information into the FC Box or Bar:

■■ the film title can only be set in kroeger06_66 font and
kroeger07_56 for the rest*. In extreme situation when the
font is not available use Arial in bold weight.
■■ use only capital letters.
■■ abbreviate words if they don’t fit inside the assigned
Space for the film title space.
■■ insert the lower dash at the very end of the film title**
(see the example below).
■■ force break long film titles when reaching the end of
FILM CLUB #104 the assigned space, ignoring grammar rules. Do not use a
hyphen.
SEX, LIES AND VIDEOTA
PE_ ■■ the time of film screening must be presented as showed
on the example 13:APR:19:00 which means 13th of April

13:APR:19:00
TIME at 19:00
■■ letters should not cross or be too close to the borders of
INFO assigned space.
LANGUAGE ENG
GENRE INDEP.FILM ■■ always fill in all the information about the screening.
DIRECTOR S. SODERBERGH
YEAR 1989
RUNNING TIME 100 MIN

Space for time and date

Space for film info

* The font file can be found on the identity CD.

** Ignore this rule if the title ends with question mark or another punctuation sign.
FC_Box_usage_guides FC_BAR_usage_guides

■■ On the poster position FC box over the film title, Rules for the FC box listed on previous page apply to FC
covering whole or significant part of the film title (so bar, plus:
that the title is only fully visible on the box).
■■ If rotating the bar extend its right and left borders
■■ Primary positioning is straight. to the edge of the poster to make it
look like a strip.
■■ The box can be rotated up to 10°
in order to achieve the effect of ■■ It is permissible to slightly crop bar on
FILM CLUB #104
ELEVATOR TO THE GALL
OWS_

badly placed sticker. TIME

13:APR:19:00 the edges. Do not crop any of the
information in the bar.
INFO
LANGUAGE FR
GENRE TRILLER

■■ When resizing box constrain DIRECTOR

YEAR
RUNNING TIME
L.MALLE
1957
88MIN

proportions.

INFO
ENG
LANGUAGE
SCI FI
GENRE
TRON_ ST. LISBERGER
DIRECTOR
1982
YEAR
96MIN

25:SEP:19:00 FILM
RUNNING TIME
TIME CLUB #104

INFO
LOST IN TRANSLATION_ LANGUAGE ENG
GENRE COMEDY/DRAMA
DIRECTOR S.COPPOLA
TIME
19:MAR:19:00 FILM CLUB #104
YEAR
RUNNING TIME
2003
102MIN

#104
FILM CLUB
IDAHO
MY OWN PRIVATE
_ In extreme cases color rules
TIME 0
06:JAN:19:3INFO from FC Logo should be
LANGUAGE
ENG
INDEP.FILM
applied.
GENRE
GUS VAN SANT
DIRECTOR
1991
YEAR
102 MIN
RUNNING TIME
FC_Box_and_bar_Wrong_usage

■■ Do not remove FC Box and Bar Fields.

■■ Make sure FC Box and Bar are placed over the film title
on posters.
■■ Do not inverse either the FC Box or Bar.
■■ Do not rotate more than 10°.
■■ Do not use colors from outside the FC Color Palette.
■■ Don’t change proportions
FILM
V
■■ Make sure the text remains within the borders of
CLU
ERTIGO
B
TI
assigned space.
M
E _
06
FILM CLUB #104 LA
:J
SEX, LIES AND VIDEO- GE NG
DI NR
UA AN
TAPE_ R
YE EC
E GE
:1 #
9:
10
RU AR TOR
4
TIME
06:JAN:19:30
NN
IN
EN
IN G
30
G D
TI GU EP IN
INFO M FO
LANGUAGE ENG E 19 S V .FIL
GENRE INDEP.FILM 10 91 AN M
2 SA
DIRECTOR GUS VAN SANT M NT
IN
YEAR 1991
RUNNING TIME 102 MIN

#104

CLUB e_
nc
issa
FILM
a
Ren
:30
AN:19
06:J
INFO IVE
TIME TECT
FREN
CH I-FI DE
N/SC AN
ATIO LCKM
UAGE ANIM N VO
LANG STIO
E CHRI
GENR
OR 2006
DIRECT IN
AR 105 M
YE ME
NN ING TI
RU

#104
FILM CLUB
BABY_
ROSEMARY’S

11:JAN:19:00INFO
FILM CLUB
TIME #104

ENG
INFO RASHOMON_
LANGUAGE
ENG
LANGUAGE
HORROR
SCI FI

06:JAN:19:30
_ GENRE
GENRE I'M NOT THERE ST. LISBERGER TIME
R.POLANSKI
DIRECTOR
1982
DIRECTOR YEAR

25:SEP:19:00 FILM
96MIN
1968 RUNNING TIME
YEAR TIME CLUB #104 INFO
LANGUAGE ENG
136MIN
RUNNING TIME GENRE INDEP.FILM
DIRECTOR GUS VAN SANT
YEAR 1991
RUNNING TIME 102 MIN