A rewarding partnership with Asia's finest.

Explore franchise opportunities with Asias largest CAD training Company

Franchise Proposal
www.caddcentre.ws

Franchise Proposal Table of content

1. MD's Letter 2. CADD Centre - A Brief Profile 3. CADD Centre's Franchise Model 4. CADD Centre's Deliverables to Franchises 5. Roles of CADD Centre and Franchises 6. Investments 7. Partner Profile : : : : : 1 2 3 4 5

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Dear franchisee, I welcome you to be a part of CADD Centre family! Today, creating job is the number one goal of all governments - developing or developed. Government policies are revolving around this single criterion. Naturally, the emphasis is on training. Not just governments, but private employers too are investing in training to increase productivity of their employees so that their companies remain competitive. Engineers build the world. And there has always been a great demand for engineering education in all countries - especially, software training for engineers is a booming industry. While colleges impart students with knowledge in engineering fundamentals, we, the engineering software training institutes, cater to the needs of students and professionals to use software products to increase their productivity. CADD Centre's own growth story can stand as a testimony to what I say. From one centre in Chennai in 1988, we have grown to become Asia's largest network of CAD training centres with its presence in about 14 countries, today. So far, we have trained over 7,00,000 students. Instrumental to our phenomenal growth is our "franchisee first" policy. When we say "franchisee first", we mean that we take every business decision - whether it is about launching a new course or creating a managerial position - only after taking into account the interests of our franchisees. I am happy to point out that our franchisees record 95% success rate. Not a single centre that has stayed with us at least for about three years has failed to make profits. This booklet aims to provide some details about the support we provide to you as a franchisee, in all areas of your operations. Kindly, know our deliverables and use the form to let us know you and your local market better. Let us strive to provide "world class training world over!" Best regards,

Mr. S. Karaiadiselvan Managing Director CADD Centre Training Services (P) Limited

Franchise Proposal

CADD Centre - A Brief Profile

he India-based CADD Centre Group is Asia's largest information technology training company with the focus on computer aided design, engineering, and product lifecycle management products. Founded in 1998, the Institute has over 300 franchise centres in major cities and towns across 14 countries including

India, Srilanka, Bangladesh, Malaysia, Maldives, Kenya, Ghana, Oman, Saudi, Sudan, Qatar, Nigeria and UAE.

CADD Centre is the authorized training partner for global product companies including Autodesk, Bentley, Cadence, Primavera, PTC, and Siemens. The institute runs over 100 courses in the domains of mechanical, civil, electrical, electronic engineering, architecture, interior design, project management, process management, garment design, modeling & animation. In the past 25 years, the centre has provided quality training to over 7,00,000 engineering students and professionals. We are the training partners for over 5,000 corporate houses and thousands of small and medium enterprises. Adding about 5 new centres and enrolling over 5,000 students a month on average, we have been one among the fastest growing companies in our sector. We have been winning awards for efficient franchise operations, quality courseware development, and training programs from various organizations including Franchise India holdings. In order to cater to the HR and training needs of our customers in allied fields, we run Synergy School of Business Skills, and DreamZone. Synergy provides project planning and management training, while DreamZone is into training students in interior design, architecture, garment design, multimedia, animation and graphics. Through Skillease, our staffing services division, we help companies find right candidates especially for engineering and project management jobs.

2009 - Goa

2010- Bangalore

2011- Faridabad, New Delhi

2012 - KL, Malaysia

Adding about 5 new centres and enrolling over 5,000 students a month on average, we have been one among the fastest growing companies in our sector

Highlights
Asia's largest network of CAD/CAE/CAM training centres with 300+ centres in 14 countries Training partner of world's leading engineering product companies for decades A home grown success story powered by franchisees Over 25 years of training experience that has produced over 7,00,000 students Influential platform for launching engineering software products 100% software compliance Acclaimed in-house team to produce world class courseware Passion and expertise in creating entrepreneurs in the training space

Franchise Model
CADD Centre opened its first franchise centre in 1995 at Coimbatore, Tamil Nadu. Since then it perfected the franchise model, which grows at the rate of over 20% year on year, adding an average of 30 franchises, every year. Our phenomenal franchising success in a very specialized business has become possible because our franchise model treats franchises as entrepreneurs offering them irresistible business opportunities in the Computer Aided Design (CAD), Computer Aided Engineering (CAE), Computer Aided Manufacturing (CAM) and Project Management training spectrum.

Franchise Proposal

Our franchise centre is a CADD Centre that CADD Centre does not own.

Our Approach
Franchise Based on Annual Fee
CADD Centre does not believe in one-model-fits-all. It engages every franchise with a business plan suitable for the region /location. Our franchise centre is a "CADD Centre that CADD Centre does not own". Our Franchise fee has no relation with your revenue growth but only with the location in which you operate. In other words, CADD Centre gets an annual fee that does not increase when your business grows. Typically, franchises invest in physical assets in terms of own or rented building for the centre - anywhere from 1000 sq. ft., to 4000 sq. ft., and IT hardware. Franchises mobilize human resources and organize working capital. While, we conduct faculty training, prepare course materials, design promotional materials, and take care of the brand and market development strategies.

CADD Centre's Deliverables to Franchises

Handholding best describes CADD Centre's relationship with its franchises. We take full responsibility when it comes to

Handholding best describes CADD Centre's relationship with

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supporting your business operations - right from evolving the marketing strategy for your location to training your trainers covering various stages of your business.

its franchises.

Early-Stage Support
Startup Kit: We provide a startup kit with course materials for all the courses you will be offering, and the required marketing collaterals for you to promote the course offerings to the targeted market. Software Licenses at subsidized rates: Thanks to our exclusive partnership with about 20 global CAD developers as the official education partners, we supply most Education software products including those of Bentley, Cadence, Parametric Technology Corporation, Dassault and SolidWorks, to franchises at less than 30% of market price.

Identifying Market Opportunities

We help our franchises evolve marketing plans to fully tap the local market opportunities and to evolve growth strategies (using the Market Opportunity Matrix). We study the patterns of course demands, design and test-run new marketing plans.

Management Training
CADD Centre provides comprehensive assistance to the franchises in establishing and managing the business by providing support in the following areas: Organizational Setup Capacity Planning Manpower Planning Location Selection & Layout Design Space Planning Hardware & Software Purchase

Subsequent to the signing up as franchisee and prior to commencement of the Centre, the franchisee attends an induction program for three days at CADD Centre's corporate office at Chennai, India. Trainings are offered on specific CAD products; teaching excellence and corporate culture. This typically includes ongoing training, system upgrades, and product enhancements, administrative and marketing support. We teach franchises how to do the costing and handle the returns.

Franchise Proposal

Standard Processes
CADD Centre strives for the rapid dissemination of best practices; enforces business process standardization. The day-to-day operations of franchise centres are defined. The employees of franchises are trained - and retrained - to carry out the operations as per the process chart. This ensures there is a uniform delivery of knowledge and skill to every individual registering for the program. CADD Centre's Centre Operations Manual provides guidance on centre features, functionalities, roles & responsibilities of resource personnel, reporting, and delivering the services.

Train the Trainers

CADD Centre runs over 100 basic to advanced levels of courses in over 20 leading CAD, CAE, CAM and PPM products. To ensure quality of training at your centre on these products, we regularly conduct 'Train the trainer' programs. We provide not only technical training but also on methodology, student psychology, etc to help them deliver quality training.

Deputing trainers
If required, CADD Centre can depute trainers to your centre on agreed terms. The trainer will be a techno commercial person - he or she can provide training to students in many leading software, and also assist you in Business Development and Centre operations.

Growth Stage Support

Referral Marketing: Training business is a referral business. CADD Centre builds on referral marketing and invests in referral schemes regularly. We identify customers who introduce new students and recognize them with unique earning opportunity known as Earn while you learn". Marketing Campaigns: CADD Centre organizes region, state and national level marketing campaigns that produce long term benefits for our franchisees. We spend about 20-25% of our revenue for various marketing programs and support activities. The marketing campaigns are decentralized, and are evolved based on the unique needs of countries / region.

Creation of Art Works: We prepare art works for franchisees free of cost. We plan structured Public Relations activities for every region to make sure that the benefits of our courses are communicated effectively. We conduct promotional events and road shows with your support. Faculty Development: We track the performance of all faculty members and put them on into required training programs. We have built a partner support portal (ib.caddcente.ws) that provides training schedule. 100% IT compliance: All franchise centres use only legal copies of software to provide complete training to students in all modules and features.

Our Support Infrastructure

Franchise Proposal

Quality & Customer Relations Management

Our courseware has been created with a lot of research, input and feedback from the industry, users and software developers. We place high importance for quality of course delivery. CADD Centre tracks the progress of franchise centres in terms of centre quality, software compliance, course delivery quality, course compliance, and instructor preparedness. We measure your performance based on customer feedback and employee feedback.

Annual Conference
CADD Centre's Annual Partners Meet is The event all our 300 plus franchise partners across the globe are looking forward to attending every year, as the event gives great opportunities for franchisee partners to meet and learn from experts - and of course, pioneering franchise partners who have been there and done it - especially in the fields of management, marketing, and customer support. http://annualmeet.caddcentre.ws

Annual Business Meet 2012

21st to 24th September, 2012 I Kuala Lumpur, Malaysia

What we look for

CADD Centre is interested in associating with potential partners who: Have the desire and determination to achieve financial freedom and interested in long-term business relationship. Have a passion for education business Possess the capital and the drive to grow a successful technology training centre. Possess good business and management skills and be able to manage people

Partner Eligibility Criteria

Educational Background : Graduates / Engineer / Management Minimum two year's work experience in any industry or in running or managing business.

Professional Background :

Space Planning
A clear carpet area of 1200 sq. ft. or more in a prominent locality with the following: } Adequate parking space } Stable power with minimum 3 KW } Two telephone lines with fax facility } Exclusive built-in toilet facility for men and women separately } Exclusive e-mail account for centre operations } Capability to invest on the following: Machines and infrastructure Software Franchise fee Working Capital

Franchise Proposal

Investments
A franchise prospect is given adequate details about the market, the products and the prospects of these products in that particular market. Given below are the areas of investment and calculations on returns on investment.

Hardware Computer Printer

Configuration Buy the latest configuration Deskjet / Inkjet / Laser

Numbers 10-15 One

CADD Centre would authorize the partner to offer a certain set of courses in the region assigned. Each course would require certain software. The franchisees are expected to purchase relevant software to offer authorized courses.

Electrical Equipments & Teaching Aids Over Head Projector Generator Air Conditioners Emergency Lamps Water Cooler UPS Invertor

Numbers Two One Two Four One Three One

Choose the model and capacity of UPS, Invertor and Generator based on number of machines, size of centre and local power conditions. The total project outlay can be estimated depending on the country and figures can be arrived at. You are required to work out your own project cost.

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Monthly Expenses break-up

Rent

Staff Welfare

Pantry

Conveyance

Printing

Office Maintenance

Postage

Telephones

Stationery

Electricity

Advertisement

Emergency

Salary

You are required to calculate your expected monthly expenses based on the Country/ location at which you wish to start a CADD Centre.

Franchise Proposal

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Operational Responsibilities of the Franchise

Use CADD Centre logo and brand name in proper manner Furnish the centre adhering strictly to specified standards Ensure quality of training as per CADD Centre standards Use only CADD Centre course material Issue only CADD Centre certificates Franchises should arrange for a visit of all their employees to CADD Centre's corporate office in Chennai. The visit will help them experience the corporate culture of CADD Centre first hand and get oriented to offer best service experience to their customers.

Financial Responsibilities of the Franchise

CADD Centre usually fixes the franchise fee based on the

Country / Location and the market potential.

The franchises pay the cost for all course material through Wire

transfer. CADD Centre will provide the price list of course materials to franchises once the contract is signed.
All franchises are expected to commence operations with

minimum 10 machines. Typically, we sign a contract for three years to begin with. There will be no increase in the annual fee for the first two years. The third year's fee will be fixed at the end of the second year based on the business volume. However, the annual fee is subject to a minimum increase of 15%.
The annual fee for the second year has to be paid at the end of

12 months effective from date of commencement of the centre

The annual franchise fee has to be paid in advance every year.

The complete annual fee is to be paid prior to signing the preagreement / memorandum of understanding.

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Capacity Utilization and ROI

A facility equipped with 15 computer systems can train an average of 110 students at full capacity. Operating efficiency for breaking even can be calculated based on the total commitment every month. Operating at even as low as 30 % efficiency we are expected to make a reasonably good profit. You will achieve this operating efficiency between six to nine months from the commencement of operation with proper marketing strategy and effective management of the business. You can calculate your own ROI based on the location and kind of investment made.

Maximum capacity for 15 machines will be as shown below.

Capacity Planning for a 15 Computer Set-Up Morning Batch Full Day Batch Time Slots Evening Batch Half Day Part Time Intensive Part Time Part Time Part Time No. of people who could be trained in a period of 90 days Batch Timing Morning Batch Full Day Batch Evening Batch Half Day Month 1 15 60 15 30 120
The 15 machine capacity would be330 Monthly Average of 110 students

7 am to 9 am 9.15 am to 5.45 pm 6 pm to 8 pm 9.15 am to 1.15 pm 1.45 pm to 5.45 pm

Month 2 0 60 15 30 105

Month 3 0 60 15 30 105 330

Franchise Proposal

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Target Segments

Engineers - all branches Architects

Map Companies Government departments Utilities Oil Companies Archeologists Engineering/Diploma Students

CADD

Diploma Holders Manufacturing Companies Construction Companies Draftsman

Arts and Science graduates Diploma holders Graphic designers Animators CAD & DTP Operators Creative Directors Textile Designers Architects Interior designers Web Designers

Publishers Post Production Executives Product Designers Marcom Executives Art Directors TV Title artists Advertisement and layout

Creative CAD/ Dream Zone

designers
Housewives School children

Project Planning and Management

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Project Managers Project Leaders in IT Construction Engineers Maintenance Engineers Event Managers Senior Software Professionals

Planning, Scheduling

Engineers
MBA holders MBA aspirants Engineers aspiring to work in

Project Companies

Start-up schedule for a new centre

UNDERSTAND THE CONCEPT & BUSINESS PLAN

MOU SIGN-UP & PAY FRANCHISE FEE

CENTRE SETUP AS PER GUIDELINES OF THE COMPANY

RECEIVE START-UP KIT

STAFF APPOINTMENT

STAFF TRAINING (Trainer & Sales)

PARTNER INDUCTION

MACHINES AND SOFTWARE INSTALLATION

LAUNCH ADVERTISEMENT

GRAND INAUGRATION

BATCH COMMENCEMENT

Franchise Proposal

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Partner Profile:
Full Name: _________________________________________________________ Age: ___________________________ Educational Qualification :____________________________ Email: __________________________________

Address: _____________________________________________________________________________________________ _______________________________________________________________________________________________________ Contact Number: Office _______________________________________ Mobile ____________________________ Work Experience (number of years): _______________ Business Experience: _____________________ Investment capability (in lakhs) Personal: _______________________________________________________ Bank / Financial Institutions: _________________________________ Space available: Yes No

If yes what is the square feet area available?: _______________________Is the premises Own / Leased Name of Company: _______________________________________________________________________________ Type of Company: Proprietary Trading Partnership Private Limited Services Technical

Nature of Business:

Manufacturing

Previous experience in running a training centre______________yrs Number of people employed: ____________________ Customers (Name few): __________________________________________________________________________ What motivates you? Prestige of doing business Success Passion for education business Market Share

Social Contributions [Providing jobs]

Why did you choose CADD Centre? Want to be in CAD Low risk Like "CADD Centre" Want to do Computer Education Business Did you consider other company for to become a franchise? NIIT, Aptech, Others If yes, why did you not go ahead ________________________________________________________________________________________________________

Signature
Franchise Proposal

Corporate Office: 8th Floor, GEE GEE Crystal, Office No: 8C & 8D, Door No. 91, Dr. Radhakrishnan Salai, Mylapore, Chennai - 600 004. Ph : 044-4596 6100. Fax : 044 - 2847 3505. For more details, please write to ccts.global@caddcentre.ws or Visit http://franchise.caddcentre.ws

Benefits
1. A nominal Sign-up fee/License Fee 2. Multiple Revenue Streams 3. Develop the market with exclusive rights 4. Joint network expansion activities along with CADD Centre India. 5. Complete orientation and handholding. 6. Technical resource person support 7. Dedicated support personnel

Master Franchise
Master Franchise Option is available for a Country/Region. Master Franchisees will be given exclusive rights for the region assigned with a commitment to develop the market by expanding through Satellite centres.

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