Find out how to Write a Great Press Release and be Media Ready with Linda Reed-Enever from Media

Connections
I recently had a chat with Linda Reed-Enever of Media Connections on Facebook. We discussed press releases and how you decide what to write and when to release the . !ere is the interview as it happened on Facebook"
Ludwina Dautovic: Its a great service Linda Reed-Enever. Why dont you tell us the top three things that businesses can gain from Media Connections Linda Reed-Enever: E!posure to "ournalists and bloggers# promotion through social media and media coverage. Ludwina Dautovic: $ell me some results that your members have received

Linda Reed-Enever: We have had members on "ust about every form of media %$&# radio# print and online'. $he biggest (ould be the a $oday $onight intervie( being filmed this (ee). $he important thing (ith the media is to )eep trying and )eep reminding them you are there. Ludwina Dautovic: What I li)e about your membership is that it allo(s me to upload as many press releases as I li)e. What advice can you give people on ho( to put a good press release together *ne that (ill get noticed. Linda Reed-Enever: + good release needs a ,uote# tip or fact that ma)es the media (ant to call you. +nd a great headline that ma)es people (ant to read your release. Ludwina Dautovic: Whats one of the best headlines that youve seen in a release Linda Reed-Enever: $hats a tough one I have seen a lot in ten years. $here (as one this (ee)# Master Magician -uits to .ave /ying Industry. Ludwina Dautovic: .ounds intriguing0 In my e!perience# Ive noticed its vital that you remain consistent in your approach to gain media attention. 1o( often (ould you say you should be sending out releases and2or contacting the media Linda Reed-Enever: Consistency is the )ey. Monthly is good. Even fortnightly or (ee)ly is o)ay# if you have a ne( story to share. $he media needs to get to )no( you. Ludwina Dautovic: 1o( does a business find a ne( angle (ee)ly or fortnightly Linda Reed-Enever: $hin) about (hat you are blogging about. What is ne( in the ne(s that you can contribute an angle too Ludwina Dautovic: $hats so generous of you Linda. $han)s. Regarding blogging# (hat youre saying is that (e should use our blog as a guide to (hat (e should (rite a press release about Linda Reed-Enever: -uite often you have tips or ne(s that you are sharing in your blog (hich are the great start for a media release. 3ou are already sharing the story (ith your community. Ludwina Dautovic: 4ut is a tip enough I al(ays thought that it had to be 5ne(s(orthy for the press to pay attention. +re you saying that it can be as simple as providing a tip or a 5ho( to# for e!ample# to gain their attention Linda Reed-Enever: .ometimes it is6 especially if it is a tip or tips related to the time of year# health# saving# etc. *ne of my clients got great coverage from her tips for surviving year 78. +lso# donations and giving bac) to the community# your industry# etc. are also good leads.

Ludwina Dautovic: 1uh9 +(esome0. What are the most common mista)es that people ma)e (hen approaching the media Linda Reed-Enever: 4eing to pushy is the biggest one I thin). $hen# e!pecting too much from the "ournalist. It is easy to forget they are people and have editors and bosses to ans(er to li)e everyone else. Ludwina Dautovic: What is your version of being 5too pushy Linda Reed-Enever: *ver follo(up. Its good to follo(up if you (ant your story in a publication# but one call or email is enough. Ludwina Dautovic: $hats good to )no(. .o# (hat about the bio information in your press release. 1o( much information should you offer Linda Reed-Enever: 3our bio is important. It needs to sum up (ho you are# (hat your e!pertise is# e!amples of your credibility and your contact details. *n Media Connections (e do that for you (ith a personalised bio# including a head-shot and social media at the bottom of every release you post. Ludwina Dautovic: :ood point. Ive learned by e!perience that you dont (ant to put your bio info at the start of your release as it deters the media from reading the release. .o# in closing0 (hat can Media Connections do for businesses (ho are loo)ing for media e!posure Linda Reed-Enever: Media Connections membership allo(s you to connect (ith "ournalists and media by giving you access to submit to the ;ress Room. <ournalists are then alerted via email or R.. feed. Ludwina Dautovic: $han)s so much for your time Linda Reed-Enever. En"oy the rest of your =riday evening. Linda Reed-Enever: $han)s for the intervie( Lud(ina /autovic. En"oy your (ee)end. Ludwina Dautovic: 3ou too 1on. Ciao9

Ludwina Dautovic
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