TEAM 4

Jasmine Leung Wenjun Li (Tiffany) Linda Ly z3376457 z3353599 z3375175 z3378736 z3343487 z337&6''

SYNDICATE REPORT BLACKMORES LTD

Natalie Nguyen ylie !un "au #$$n %indy Tang Seminar Leader( !ee )*i* #*ua Seminar( Wednesday &+5,m L-W 388

Table of Contents

Executive Summary T*is .e,$.t unde.ta/es an analysis and e0aluati$n $f 1la2/m$.es Limited3s (1 L) 2u..ent ,$siti$n t$ ma/e inf$.med st.ategi2 .e2$mmendati$ns f$. t*e futu.e di.e2ti$n $f t*e fi.m and ultimately add 0alue f$. t*e sta/e*$lde.s4 T*e analysis $f 1 L3s inte.nal and e5te.nal en0i.$nment *as .e0ealed t*at(

1 L *as a t.usted 6.and name t*e.ef$.e is a ma./et leade. 7*i2* maintains a g$$d .elati$ns*i, 7it* .etail ,a.tne.s t$ ensu.e *ig* ,.$du2t 8uality and effi2ient dist.i6uti$n $f its ,.$du2ts4

1 L *as limited dist.i6uti$n 2*annels and *as limited ,.$du2t de0el$,ment t$ add.ess t*e needs $f all 2$nsume.s4 95,anding int$ -sia is an $,,$.tunity f$. 1 L as t*ey a.e a6le t$ e5,and t*ei. dist.i6uti$n 2*annels and gene.ate m$.e .e0enue4 T*e in2.ease in st.ingent g$0e.nment .egulati$ns *as .esulted in 1 L s,ending m$.e $n :;< t$ ensu.e 2$m,lian2e4

=n .elati$n t$ t*e .es$u.2es and 2a,a6ilities $f 1 L> t*e f$ll$7ing 2$.e 2$m,eten2ies 7e.e identified(

?tilising $nline> digital and s$2ial media t$ in2.ease 2ust$me. inte.a2ti$ns and 6.and l$yalty4
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%.eating su,e.i$. 8uality and en0i.$nmentally sustaina6le *ealt* ,.$du2ts> t*.$ug* inn$0ati0e ,.$du2t de0el$,ment4

%$nsistent 7it* t*e a6$0e 2$.e 2$m,eten2ies> t*e f$ll$7ing st.ategies *a0e 6een identified as 6$t* feasi6le and suita6le t$ 1 L(

1 L s*$uld aim t$ .aise its net ,.$fits 6y ta,,ing int$ ne7 ma./ets and in2.easing its ma./et s*a.e in -sia4 1 L s*$uld fu.t*e. in2.ease its in0estment in t.aining ,.$g.ams f$. em,l$yees4

- 1alan2ed )2$.2e2a.d (1)%) *as 6een designed t$ 2$mmuni2ate t*e a6$0e st.ategies t$ all em,l$yees and m$nit$. t*ei. ,e.f$.man2e4 T*is *as 6een 2$m,leted t$ .efle2t t*e f$u. ,e.s,e2ti0es( Financial: =n2.easing .e0enue Customer: =n2.ease ,.$du2t .anges> ,.$0ide m$.e a22ess t$ dist.i6uti$n 2*annels su2* as "y6la2/m$.es and ,.$0ide *ig* 8uality ,.$du2ts Internal Business Process: =n0est in :;< t$ 2.eate m$.e inn$0ati0e ,.$du2ts and im,.$0e .elati$ns*i,s 7it* inte.media.ies4 Learning and Gro t!: 9n*an2e =T 2a,a6ilities and ,.$0ide su,e.i$. staff 7it* e52ellent t.aining4 Introduction T*is .e,$.ts aims t$ ,.$0ide .e2$mmendati$ns t$ 1 L@s 1$a.d and )eni$. "anagement $n t*e e5e2uti$n $f its st.ategies4 We 7ill ,.esent a )WAT analysis and identify f$u. main sta/e*$lde.s *ig*lig*ting t*ei. s,e2ifi2 inte.ests in 1 L@s $,e.ati$ns4 Bu.t*e.> 7e 7ill 2$ndu2t a .e0ie7 $f t7$ st.ategi2 f$2us a.eas t*at 7ill align s*a.e*$lde. and sta/e*$lde. inte.ests4 Binally> 7e 7ill 2.eate a 1)% t$ assist 1 L in t*e e5e2uti$n $f t*e st.ategies4 "# S$%T &nalysis Strengt!s
9sta6lis*ed and t.usted 6.and name 7it* a

$ea'nesses
La2/ $f 7ell de2lined and uni8ue $,e.ati$nal

ma./et leading ,$siti$n

Cig*ly 8ualified team 7it* dee, te2*ni2al

st.ategy
De$g.a,*i2al 2$n2ent.ati$n E -ust.alia Limited ,.$du2t de0el$,ment tail$.ed t$

s/ills
9ffe2ti0e use $f $nline> digital and s$2ial

media
Cig*ly effi2ient su,,ly 2*ain 1.$ad ,.$du2t $ffe.ings

s,e2ifi2 2$nsume. tastes in t*e diffe.ing ma./ets( -sian e5,ansi$n 7it* e5isting ,.$du2t lines
Limited $0e.seas dist.i6uti$n

2*annelsF,a.tne.s
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 T*e %am,us ena6les im,.$0ement in 6.and

0alue and dist.i6uti$n effi2ien2y

)u,e.i$. and en0i.$nmentally sustaina6le

,.$du2ts
9ffe2ti0e *uman .es$u.2e management "aintains g$$d .elati$ns*i, 7it* .etail

,a.tne.s

%((ortunities
95,ansi$n int$ -sia 7it* ne7 ,.$du2t

T!reats
:ise in t*e )u,e.annuati$n Dua.antee

laun2*es and dist.i6uti$n ,a.tne.s*i,s4 ("ainland %*ina)

=nt.$du2ti$n $f a di.e2t $nline .etail ,latf$.m(

%$nt.i6uti$ns (f.$m 9G t$ 94&5G)

:e2ent de,.e2iati$n $f t*e -ust.alian

2u..en2y leading t$ g.eate. t.ansa2ti$n .is/s

=n2.easing ma./eting a2ti0ity f.$m

Dene.ating m$.e .e0enue4

=n$.gani2 D.$7t*( -28uisiti$n $f

2$m,etit$.s( )7isse ; Natu.e3s A7n

=ndust.y 2$ns$lidati$n )t.ingent g$0e.nment .egulati$ns L$7 s7it2*ing 2$st due t$ t*e .ise $f

1i$%euti2als

dis2$unt 2*emists

1 )u,,lies nut.iti$nal and t*e.a,euti2 su,,lements t$ ,.a2titi$ne.s4

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1.1 Value Chain Analysis

Primary &ctivities Su(( ort &ctiv ities

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T*e diag.am a6$0e summa.ises t*e 2$m,$nents t*at fall unde. 1 L3s ,.ima.y and su,,$.t a2ti0ities4 #lease .efe. t$ t*e a,,endi5 f$. detailed e5,lanati$ns $f ea2* 2$m,$nent4 1.2 Resource Audit Binan2ial :es$u.2es A.ganisati$nal :es$u.2es 1 L *as *ig* ,.$fita6ility and 2.edit .atings 7*i2* all$7 g.eate. in0estment in futu.e ,.$je2ts t*us a.e st.engt*4 :A9 3&4&3G> 2u..ent .ati$ &441 and times inte.est ea.ned .ati$ 14431 indi2ate 1 L3s a6ility t$ .aise funds and .e,ay de6t4 1 L *as a 7ell+de0el$,ed 2$.,$.ate g$0e.nan2e system 7*i2* 2lea.ly $utlines 1A<3s .es,$nsi6ilities4 T*is safegua.ds integ.ity $f .e,$.ting st.u2tu.e and ena6les effi2ient de2isi$n+ma/ing 7*i2* fa2ilitates futu.e de0el$,ment *en2e is st.engt*4 1 L utilises inte.net t$ edu2ate ,e$,le $n *ealt* 7*i2* 2$uld en*an2e .e,utati$ns4 94g4 t*ey esta6lis*ed -ust.alia3s la.gest $nline *ealt* 2$mmunity t*.$ug* ,e.s$nalized 7e6site and e+ne7slette.4 T*ey als$ ,.$0ide 2ust$me.s $nline 2$nsultati$n $n *ealt* ,.$6lems4 T*ese 2an in2.ease 2ust$me. l$yalty and a22ess t$ 7$.ld7ide 2ust$me.s> *en2e is st.engt*4 1 L *as an effe2ti0e C: team t$ *i.e> t.ain and .etain *ig* 8uality em,l$yees 7*i2* 2$uld im,.$0e ,.$du2ts 8uality and inn$0ati$ns4 =t als$ em,l$ys e5,e.ien2ed di.e2t$.s 7it* di0e.sified 6a2/g.$unds 7*i2* 2an fa2ilitate inte.nati$nal e5,ansi$ns4 T*us> t*is is 2$nside.ed as st.engt*4 1'& ne7 ,.$du2ts and 43 .en$0ati$ns t$ 2u..ent .ange> H& milli$n s,ent $n :;< and inn$0ati$n t$ ,.$0ide 8uality *ealt* s$luti$ns 6y 7$./ing 7it* leading .esea.2*e.s *ig*lig*t its *ig* inn$0ati$n 2a,a6ilities4 (1la2/m$.es -nnual :e,$.t> &'1&> ,4 9) T*is ena6les t*em t$ stay as a leade. in t*e l$ng te.m and *en2e is st.engt*4 T*e &'1& -nnual :eade.3s <igest "$st T.usted su.0ey .e2$gnised 1 L as t*e m$st t.usted *ealt*2a.e 6.and f$. &'1& in -ust.alia> T*ailand> and "alaysia (1la2/m$.es -nnual :e,$.t> &'1&> ,45)4 T*is is $ne $f its g.eatest st.engt*s4

Te2*n$l$gi2al :es$u.2es

Cuman :es$u.2es

=nn$0ati$n :es$u.2es

:e,utati$nal :es$u.2es

1.3 Capabilities and Core Competences Analysis Ca(abilities: 1ased $n t*e .es$u.2e audit> 1 L *as identified t*e f$ll$7ing 2a,a6ilities(
1. ?tilising $nline> digital and s$2ial media t$ in2.ease 2ust$me. inte.a2ti$ns and 6.and l$yalty4 2. %.eating sustaina6le and su,e.i$. 8uality ,.$du2ts> t*.$ug* inn$0ati0e ,.$du2t de0el$,ment4 3. #.$0iding effe2ti0e ,.$g.ams t$ att.a2t> de0el$, and .etain s/illed em,l$yees4

Core Com(etences: %a,a6ilities 1 and & a.e 2$.e 2$m,eten2es> as t*ey fulfil all 4 2.ite.ia $f sustaina6le 2$m,etiti0e ad0antage E Ialue> :a.ity> =nimita6ility and N$n+su6stituta6ility (I:=N)( " ) )$2ial media sites su2* as Ba2e6$$/ all$7s 1 L t$ in2.ease 6.and a7a.eness> 7it* a g.$7ing fan 6ase $f $0e. 63>''' in -sia4 (1la2/m$.es -nnual :e,$.t &'1&> ,4 1&)4 "$.e
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im,$.tantly> t*e $nline ,e.s$nal *ealt* system "y1la2/m$.es 2.eates 0alue t*.$ug* ,.$0iding 2ust$me.s 7it* fast and inte.a2ti0e su,,$.t4 * =n &'1&> t*e 1la2/m$.es -,, 6e2ame t*e fi.st 0itamin and dieta.y su,,lement (I<)) m$6ile a,, t$ 6e a,,.$0ed and a0aila6le f.$m -,,le@s -,, )t$.e (1la2/m$.es -nnual :e,$.t &'1&> ,4 8)4 "y1la2/m$.es is als$ t*e fi.st $f its /ind $ffe.ed in -ust.alia4 )$2ial media ,ages a.e .elati0ely easy t$ laun2* and maintain> 6ut 1la2/m$.es@ f$2us is $n a,,s and inte.a2ti0e 7e6sites> 7*i2* a.e *a.de. t$ imitate4 9+6usiness is al.eady a su6stitute itself> as an eme.ging ,.efe..ed alte.nati0e t$ t.aditi$nal fa2e+t$+fa2e .etailing4 T*us> it is unli/ely t*at $t*e. su6stitutes 7ill a.ise4 T*is 2.eates 0alue f$. 2ust$me.s 7*$ 6enefit f.$m using t*e 6est ,.$du2ts a0aila6le4 1 L is st.$ngly 2$mmitted t$ ma.ine sustaina6ility> 7*i2* is e5em,lified t*.$ug* its 92$ .ill ,.$du2t 6eing s$u.2ed f.$m t*e $nly /.ill $il 2e.tified 6y t*e "a.ine )te7a.ds*i, %$un2il4 (1la2/m$.es -nnual :e,$.t &'1&> ,4 11) -28uisiti$n $f 1i$2euti2als> and allian2es 7it* t$, edu2ati$nal and .esea.2* instituti$ns> ,.$0ides 1 L 7it* an ad0antage in /n$7ledge and s/ills f$. ,.$du2t de0el$,ment4 %$nsuming 2$,i$us am$unts $f f.uits and fis* f$. t*e *ealt* 6enefits is in2$n0enient 2$m,a.ed t$ ta/ing *ealt* su,,lements in t*e f$.m $f small ta6lets4

I + , ) *

I +

1.4 PESTE Analysis #$liti2al - 2*ange t$ t*e )u,e.annuati$n Dua.antee %$nt.i6uti$ns f.$m 9G t$ 94&5G in t*e &'14 finan2ial yea. f$. all 1 L3s em,l$yees *as .esulted in an in2.ease in e5,enses f$. 1 L 7*i2* is a t*.eat4 92$n$mies a.e m$.e integ.ated due t$ gl$6alisati$n> t*us in2.easing t*e .is/s ass$2iated 7it* integ.ated e2$n$mies4 T*e -ust.alian .etail ma./et and -ust.alian <$lla. *as 6een falling .e2ently t*us is a t*.eat f$. 1 L as &3G $f sales a.e f.$m f$.eign 2$nsume.s4 1 L *as a num6e. $f em,l$yees 7$./ing in fle5i6le 7$./ a..angements in2luding ,a.t time staff (&1G $f em,l$yees)> j$6 s*a.ing> s,lit s*ifts $. fle5i6le *$u.s t$ .es,$nd t$ t*e in2.ease demand $f 7$./Flife 6alan2e and family 2$mmitments f$. em,l$yees4 -s 2$nsume.s a.e in2.easingly 2$n2e.ned a6$ut animal 7elfa.e and 7ell6eing> 1 L see t*is *as an $,,$.tunity and int.$du2ed su6sidia.ies f$2used $n ,.$du2ts f$. animals> su2* as #at Cealt* Ltd and #u.e -nimal Well6eing (#-W)4 T*e ad0an2ement $f te2*n$l$gy *as .esulted in 1 L *a0ing t*e $,,$.tunity t$ ,.$du2e *ig*e. 8uality ,.$du2ts at a l$7e. 2$st t*us ta/ing ad0antage $f e2$n$mies $f s2ale4 1 L *as .es,$nded t$ 2$nsume. demand s*ifting t$ $nline s*$,,ing 6y int.$du2ing an $nline st$.e4 T*is all$7s 6usy 2$nsume.s t$ s*$, and 2$m,a.e ,.i2es $nline at t*ei. $7n 2$n0enien2e4 T*e in2.ease $f 2$nsume.s3 *ealt* and 7ell6eing a7a.eness is an $,,$.tunity as it *as led t$
Page | 7

92$n$mi2

)$2ial

Te2*n$l$gi2al

t*e int.$du2ti$n $f 0a.i$us $nline t$$ls $n t*e 1 L 7e6site in2luding *ealt* 2*e2/> meal ,lanne.> fitness 2*allenge and s,lit 2al2ulat$.s t$ all$7 2$nsume.s t$ 2*e2/ 0a.i$us as,e2ts $f t*ei. *ealt* at t*e 2$mf$.t $f t*ei. $7n *$me4 9n0i.$nmental 9n0i.$nmental sustaina6ility is a 2$.e 6usiness ,.a2ti2e $f 1 L t$ ensu.e t*ey a.e .es,$nding t$ t*e 2*anging 2$nsume. demands 7*i2* is an $,,$.tunity f$. 1 L4 )t.ategies in2lude using .e2y2la6le $. 6i$deg.ada6le ,.$du2t ,a2/ing and *a0ing m$.e ene.gy effi2ient ,.$du2ti$n ,.$2esses4 1 L is a signat$.y t$ t*e Nati$nal #a2/ing %$0enant and aims t$ .edu2e ,a2/aging at e0e.y stage $f t*e 6usiness ,.$2ess4 (-.mst.$ng et al4> &'1&> ,4 89) T*e g$0e.nment *as int.$du2ed m$.e st.ingent *ealt* .egulati$ns t*us is a t*.eat t$ 1 L as it needs t$ 2$nstantly in2.ease :;< t$ ensu.e 2$m,lian2e 7it* t*e ne7 .egulati$ns4 B$. e5am,le in Tai7an> .egulat$.s .e8ui.e 2$m,le5 .egist.ati$n ,.$2esses in $.de. medi2ine t$ 6e su,,lied4 9it*e. a %e.tifi2ate $f #*a.ma2euti2al #.$du2t (%##) $. a %e.tifi2ate $f Listed #.$du2t (%L#) must 6e atta$ned4 (-ust.alia %*ina( 1ey$nd T$m$..$7> &'13)

Legal

1.! Porter"s #i$e #orces -omestic T!reat of +e Entrants International

Lo (A,,$.tunity): 1a..ie.s t$ ent.y Lo (A,,$.tunity): =n C$ng $ng> 1 L a.e st.$ng 7it* *ig* %-#9J 7as in0$l0ed 7it* a ,a.tne.s*i, 7it* 9u .e8ui.ements f$. ne7 fi.ms4 !an )ung2 *as 2.eated an allian2e t$ .edu2e t*is t*.eat4 Lo (A,,$.tunity): )2ale ad0antages and indust.y e5,e.ien2e $f in2um6ents Lo (A,,$.tunity): 1a..ie.s t$ g.een+ ma/e ent.y diffi2ult4 field ent.y a.e st.$ng 7it* *ig* %-#9J .e8ui.ements and diffe.ing .egulat$.y 2$nst.aints4 .ig! (T*.eat)( 95isting 2$m,anies 2an als$ ad$,t an -sian e5,ansi$n st.ategy and 2a,italise $n t*e g.$7t* in t*e .egi$n4 (%B=nstitute :esea.2* %*allenge> &'1&)

Bargaining Po er of Buyers

Lo (A,,$.tunity): <iffe.entiati$n st.ategy *el,s de0el$, 6.and l$yalty and is aimed at nullifying t*e im,a2t $f *ig*e. ,.i2es $n 2$nsume. demand4

.ig! (T*.eat)( %an d$ $nline s*$,,ing> s*$,,ing t*.$ug* TI sales 2*annels 7*i2* ta,s int$ a my.iad $f dist.i6uti$n 2*annels4

Lo (A,,$.tunity): N$ .eal t*.eat $f /ed (T*.eat)( %$sts $f s7it2*ing 6a2/7a.d integ.ati$n due t$ t*e 6et7een -sian dist.i6ut$.s a.e m$de.ate di0e.sity $f 2ust$me.s4 due t$ t*e 2$m,le5ity $f f$.eign 6usiness
2 %$m,any $f T.aditi$nal %*inese "edi2ine4 Page | 8

Lo (A,,$.tunity): %ust$me.s a.e neg$tiati$ns4 end+use.s *en2e n$ .esale issue4 .ig! (T*.eat)( -6sen2e $f any .eal s7it2*ing 2$sts( <issatisfied 2ust$me.s 2an .eadily 2*ange 6et7een *ealt*2a.e 6.ands4 B$2us $n 6.and image and se.0i2e *el,s t$ $ffset t*is la2/ $f s7it2*ing 2$sts4 Lo (A,,$.tunity): :etail st$.es and dist.i6ut$.s a.e a6le t$ influen2e t*e am$unt $f s*elf s,a2e gi0en t$ 1 L4 C$7e0e.> 1 L *as a g$$d 7$./ing .elati$ns*i, 7it* dist.i6ut$.s and *as a g$$d s*a.e $f s*elf s,a2e am$ngst .etail $utlets4 Bargaining Po er of Su((liers .ig! (T*.eat): Cig* s7it2*ing 2$sts due t$ 1 L3s 2$nt.a2tual $6ligati$ns 7it* manufa2tu.e.s and .a7 mate.ial su,,lie.s4 1ef$.e su,,lie.s a.e 2*$senK s$u.2es> ,.$du2ti$n te2*ni8ues> sustaina6ility and 2$ntinuity $f su,,lies a.e assessed until ,.$0en t*at all ing.edients a.e n$n D" $. D"+f.ee4 (1la2/m$.es We6site> &'13) Lo (A,,$.tunity)( 1 L d$es n$t .e8ui.e *ig*ly s,e2ialised in,uts4 Intensity of *ivalry Lo (A,,$.tunity)( "$n$,$listi2 2$m,etiti$n *as fe7 fi.ms 2$m,eting f$. t*e 2$nsume.3s d$lla.4 %$m,etit$.s su2* as Natu.e3s Way *a0e l$7 ma./et im,a2t as 1 L *as 1848G $f ma./et s*a.e4 "a./et g.$7t* is in2.easing due t$ .e2ent ,us* t$7a.ds 2$m,lementa.y *ealt*2a.e43 .ig!: (T*.eat) %$m,etiti$n is fie.2e and 2$m,etiti0e ad0antage 2$mes d$7n t$ ma./eting eff$.t and 6.and a7a.eness4 =n su,e.ma./ets> 4+6 6.ands 2an 6e f$und selling .elati0ely *$m$gen$us ,.$du2ts4 .ig! (T*.eat)( #.$du2t diffe.entiati$n 2an 6e easily emulated 6y 2$m,etit$.s4 (%B- =nstitute :esea.2* %*allenge> &'1&)
3 T*e %$m,lementa.y Cealt*2a.e -ss$2iati$n *as l$66ied t*e g$0e.nment and su.0eys *a0e 6een unde.ta/en t$ s,.ead a7a.eness $f 2$m,lementa.y *ealt*2a.e am$ngst t*e aging 6a6y+6$$me. ,$,ulati$n4 Page | 9

.ig!: (T*.eat) "any 2$m,etit$.s in t*e gl$6al ma./et( ?4)> -sia and 9u.$,e .ig! (T*.eat)( 1 L is a .elati0ely small ,laye. and *as t$ 2$m,ete 7it* la.ge> 7ell+esta6lis*ed d$mesti2 6.ands4

T!reat of Substitutes

Product 0Lo 1: Anly maj$. su6stitute 6eing T.aditi$nal %*inese "edi2ine (T%")4 Bu.t*e.> $0e. t*e 2$unte. medi2ati$ns a.e ta/en in additi$n t$ I<)4 Product 0/ed1: T%" *as g.eat ,$,ula.ity in t*e -sian ma./et4 +eeds 0Lo 1: #.esen2e $f natu.al alte.nati0es 6y 2$nsuming f$$d t*at 2$ntains 0itamins4 C$7e0e.> t*is 2an 6e in2$n0enient f$. 2ust$me.s 7it* *ig* defi2ien2ies4

%verall %utcome

Lo T!reats

.ig! T!reats

,# Sta'e!older &nalysis Customers: #u.2*asing inte.media.ies 2$m,.ise $f *ealt*2a.e ,.$fessi$nals su2* as natu.$,at*s (in ,*a.ma2ies and *ealt* f$$d st$.es)> .etail mass me.2*ants> su,e.ma./ets and dist.i6ut$.s 7*$ dedi2ate s*elf s,a2e f$. t*e ,.$du2t4 ("2-.t*u.> &'13) :eselle.s ,u.2*ase 1 L3s ,.$du2ts t$ t*en sell t$ end+use.s4 9nd+use.s a.e 2ust$me.s 7*$ f$2us $n ,.e0entati0e *ealt* and 7ell6eing4 T*ei. ,.ima.y inte.est is 1 L3s a6ility t$ ,.$0ide *ig* 8uality and .elia6le *ealt* ,.$du2ts at a22e,ta6le ,.i2es4 <ue t$ t*e g.$7ing eme.gen2e $f *ealt* 2$n2e.ns su2* as a.t*.itis> *ea.t and 2*$leste.$l 2ust$me.s a.e .est.u2tu.ing t*ei. *ealt*2a.e 6udgets t$ gain g.eate. 0alue4 =n t*e s*a.e*$lde.3s ,e.s,e2ti0e> ma5imising 7ealt* t*.$ug* di0idends and in2.easing s*a.e 0alue is t*ei. ,.ima.y inte.estK *$7e0e. m$.e st.ingent *ealt* .egulati$ns and g.eate. f$2us $n a2*ie0ing *ig*e. 8uality 2an in2u. g.eate. 2$sts4 -s a .esult $f t*is> 2ust$me.s3 inte.ests t$ an e5tent may n$t 6e aligned 7it* t*e ,.$0isi$n $f 8uality se.0i2es f$. t*e gene.ati$n $f )CI4 T$ measu.e t*e 2ust$me.3s 0alue> 1 L 2$uld use su.0ey 7e6sites su2* as %ansta. 1lue t$ see *$7 2ust$me.s .ate t*ei. ,.$du2ts .elati0e t$ $t*e.s in t*e indust.y4 T*is 7ill 6e dete.minant $n .atings f.$m 1 t$ 4 sta.s gi0en f$.( 0alue f$. m$ney> size $f t*e ,ill> effe2ti0eness> taste> a0aila6ility and ,a2/aging .ange4 (%an)ta. 1lue> &'1&) Su((liers: )u,,lie.3s main inte.ests in2lude su,,lying *ig* 8uality in,uts t$ 1 L s$ t*ey a.e a6le t$ ,.$du2e *ig* 8uality ta6lets> .e2ei0e $n time ,ayments and f$ste. a l$ng te.m 6usiness .elati$ns*i,4 T*ei. inte.ests a.e aligned 7it* t*e gene.ati$n $f )CI as t*e su,,ly $f *ig* 8uality in,uts unde.,ins 1 L3s missi$n t$ 6e2$me -ust.alia3s leading natu.al *ealt* 6.and4 1y ensu.ing *ig* 8uality in,uts> $ut,uts $f *ig* 8uality a.e als$ ,.$m$ted4 Ca0ing a l$ng te.m .elati$ns*i, 7it* 1 L .esults in in2.eased t.ust and t*e ,.e0alen2e $f effi2ient ,.$2esses4 T$ m$nit$. )CI> 1 L s*$uld 2al2ulate t*e T$tal %$st $f A7ne.s*i, (T%A) ,e. unit and 2$m,a.e it 7it* $t*e. su,,lie.s4 T*is is a g$$d measu.e as $0e.all 0alue is 2$nside.ed4 Em(loyees: B.$m t*e em,l$yee3s ,e.s,e2ti0e> t*ey a.e inte.ested in 1 L3s a6ility t$ ,.$0ide a fle5i6le and family $.iented 7$./,la2e> a *ig* deg.ee $f f$2us $n staff 7ell6eing> finan2ial se2u.ity
Page | 10

and em,*asis ,la2ed $n *ealt*y 0alues4 (1la2/m$.es We6site> &'13) )u6se8uently> t*ei. inte.ests a.e aligned 7it* t*e gene.ati$n $f )CI as t*e int.$du2ti$n $f t*e )taff Liais$n %$mmittee *as fa2ilitated a st.$ng 7$./ing en0i.$nment 7it* t7$+7ay 2$mmuni2ati$n 6et7een management and staff4 T*is *as mutually 6enefited s*a.e*$lde.s and em,l$yees as t*e standa.d $f 7$./ing life and t*e $0e.all ,e.f$.man2e $f 1 L a.e ,$siti0ely 2$..elated4 )u6se8uently> t*e ,.esen2e $f em,l$yee in2enti0e ,lans aligns em,l$yee3s inte.ests t$ gene.ate )CI4 Ane measu.es 1 L 2$uld use t$ $6se.0e em,l$yee satisfa2ti$n le0els is t*e em,l$yee tu.n$0e. .ati$ .elati0e t$ indust.y standa.ds4 Government: T*e g$0e.nment3s main inte.est is t$ int.$du2e st.ingent legislati$n t$ in2.ease t*e standa.d $f *ealt* ,.$du2ts and su,,lements a0aila6le t$ 2$nsume.s4 T*ei. inte.ests a.e aligned 7it* )CI gene.ati$n as 2$nsume.s demand *ig* 8uality ,.$du2ts4 T*e g$0e.nment .egula.ly int.$du2es ne7 la7s and .egulati$ns> s$ 1 L 2$nstantly needs t$ in0est in :;< t$ ensu.e t*ey 2$m,ly 7it* 2*anges t$ legal standa.ds4 - measu.e t*at 1 L 2$uld use t$ m$nit$. sta/e*$lde. 0alue gene.ati$n is 2$m,a.ing t*e .ati$ $f :;< e5,enditu.e as a .esult $f t*e int.$du2ti$n $f st.ingent g$0e.nment .egulati$ns t$ sales .e0enue4 T*is 7$uld *ig*lig*t 7*et*e. :;< e5,enditu.e *as in2.eased sales .e0enue and all$7s 1 L t$ 2$m,a.e t*e ,.$,$.ti$n $f sales .e0enue t*at is used f$. :;<4 2# *evie of Blac'mores3 Strategic Focus &reas 3.1 %&ptimise and 'ro( &ur Channels" Suitability: )uita6ility 2an 6e e5amined 6y analysing 1 L3s $,,$.tunities and t*.eats4 T*e st.ategy f$2uses $n te2*n$l$gy su2* as e+tailing> TI s*$,,ing t$ ta, int$ t*e -sian ma./et and de0el$, ne7 ,.$du2ts li/e #u.e -nimal Well6eing (#-W)4 (1la2/m$.es -nnual :e,$.t> &'1&> ,4 9) Cen2e t*is st.ategy fully en2a,sulates in2.eased sales $,,$.tunities a.ising f.$m ad0an2e te2*n$l$gi2al de0el$,ment and .ising animal 7elfa.e 2$n2e.ns4 An t*e $t*e. *and> t*e st.ategy add.esses t*.eats due t$ a de2lining -ust.alian .etail ma./et 6y e5,anding int$ -sian ma./ets4 =t als$ add.esses t*.eats a.ising f.$m 2$m,le5 .egist.ati$n .e8ui.ed f$. dieta.y su,,lements in Tai7an 6y de0el$,ing m$.e inn$0ati0e ,.$du2ts li/e t*e #-W 7*i2* d$es n$t .e8ui.e 2$m,le5 .egist.ati$n4 (-ust.alia %*ina( 1ey$nd T$m$..$7> &'1&)4 T*us is suita6le4 Feasibility: Beasi6ility is assessed 6y analysing 1 L3s 2a,a6ilities and .es$u.2es4 T*e 2a,a6ility $f utilising $nline media t$ in2.ease 2ust$me. inte.a2ti$ns and 6.and l$yalty all$7s 1 L t$ ma./et t*ei. ,.$du2ts in -sia and ta/e ad0antage $f st.ategi2 ,a.tne.s*i,s 7it* l$2al dist.i6ut$.s4 Bu.t*e.> 1 L3s C: and inn$0ati$n 2a,a6ilities *el, t.ain and .etain s/illed ma./eting em,l$yees 7*i2* 2an in2.ease 2ust$me. l$yalty> sales and 6.and image4 "$.e$0e.> 1 L3s st.$ng finan2ial .es$u.2es and
Page | 11

2$.,$.ate g$0e.nan2e system ena6les 1 L t$ maintain sta6le finan2ial ,$siti$n s$ t*at timely and effe2ti0e de2isi$ns 2an 6e made4 -s a .esult> t*ese 2a,a6ilities and .es$u.2es 2an fa2ilitate t*e im,lementati$n $f t*is st.ategy t*us is feasi6le4 Im(act on sta'e!olders: Customers T*is st.ategy $ffe.s 2ust$me.s m$.e 2$n0enient s*$,,ing e5,e.ien2es due t$ 7$.ld7ide e+tailing 7*i2* sell ,.$du2ts $nline4 %ust$me.s 7ill *a0e g.eate. ,.$du2t .ange as ne7 ,.$du2ts a.e 2$n2e.ned a6$ut animal *ealt*4 )u,,lie.s fa2e in2.eased 2$m,etiti$n4 T*ey *a0e t$ l$7e. T%A and maintain *ig* 8uality t$ in2.ease 2$m,etiti0e ad0antage as t*is st.ategy .e8ui.es m$.e su,,lie.s4 T*e aim t$ in2.ease $0e.all ,.$fits may all$7 em,l$yees t$ *a0e *ig*e. sala.ies4 A0e.seas 7$./ing $,,$.tunities a.e a0aila6le due t$ -sian ma./ets e5,ansi$n4 C$7e0e.> t*ey *a0e t$ /ee, /n$7ledge and s/ills u, t$ date t$ meet futu.e g.$7t*4 T*is st.ategy 6enefits g$0e.nment in *ealt*2a.e field t*.$ug* m$.e : ; < in0estment as 1L needs t$ inn$0ate ne7 ,.$du2ts4 D$0t 2an als$ esta6lis* g$$d 6usiness .elati$ns*i, 7it* -sian 2$unt.ies4

Su((liers Em(loyees

Government

S!are!older )alue im(lications: )I- 7ill 6e used t$ measu.e )CI im,li2ati$ns4 T*is st.ategy aims t$ st.engt* ,$siti$n in *ealt*2a.e ma./et 6y e5,anding int$ -sian ma./ets and in2.easing ,.$du2t .ange4 T*is 7ill in2.ease 2ust$me. demands .esulting in in2.eased sales and $,e.ating ,.$fit ma.gin4 C$7e0e.> in2$me ta5 .ate may dilute ,.$fit 6ut NA#-T 7ill still in2.ease due t$ st.$ng sales g.$7t*4 A0e.all 2a,ital em,l$yed 7ill in2.ease 7it* .a,id e5,anding ma./ets4 Bu.t*e.> 2$st $f 2a,ital 7ill stay un2*anged and 0alue g.$7t* du.ati$n 7ill 6e l$ng te.m and e5ist 7it* t*e g.$7t* $f 1 L4 Cen2e t*e st.ategy d.i0es )CI in2.eased4 3.2 %)uild our )ase o* &perational E+cellence" Suitability( T*e $,,$.tunities and t*.eats $f 1 L a.e analysed t$ add.ess t*is 2.ite.i$n4 1 L allies 7it* leading edu2ati$nal and .esea.2* $.ganisati$ns su2* as t*e "$nas* -lf.ed =nteg.ated :esea.2* %ent.e t$ de0el$, multi+0itamin ,.$du2ts and im,.$0e e5isting ,.$du2t 8uality4 <es,ite $f t*is> st.ingent g$0e.nment .egulati$ns entail t*.eats f$. 1 L 7*e.e la.ge :;< e5,enditu.e 7$uld 6e .e8ui.ed t$ ensu.e 2$m,lian2e 7it* t*e TD- standa.ds4 (1la2/m$.es -nnual :e,$.t> &'1&) T*is st.ategy is suita6le as -ust.alia and t*e gl$6al ma./et is 6e2$ming m$.e *ealt* 2$ns2i$us4 Feasibility( T*is 2.ite.ia analyses t*e st.engt*s $f 1 L de,endent $n its .es$u.2es and 2a,a6ilities4 1 L diffe.entiates itself f.$m its 2$m,etit$.s as a leading 6.and t*.$ug* t*e su,,ly $f *ig* 8uality and en0i.$nmental f.iendly ,.$du2ts4 T$ a2*ie0e t*is> t*e $.ganisati$n *as em,l$yed a *ig*ly 8ualified team 7it* su,.eme te2*ni2al s/ills and e5,e.tise4 1 L3s em,l$yees 2u..ently 2$m,.ise $f
Page | 12

&5 s,e2ialists in Luality -ssu.an2e .$les 7*$ a.e .es,$nsi6le f$. gua.anteeing 1 L3s su,e.i$. 8uality4 1 L3s ,*ysi2al .es$u.2es (1 L3s %am,us) *as als$ assisted in ,.$0iding 6ette. ,.$du2ti$n and dist.i6uti$n effi2ien2y f$. 2ust$me.s as t*e 8uality assu.an2e system is st.eamlined4 =n additi$n> 1 L *as 6uilt n$ta6le .elati$ns*i,s 7it* se0e.al su,,lie.s t$ ,u.2*ase *ig* 8uality .a7 mate.ials s$ t*at *ig* 8uality ,.$du2ts 2an 6e manufa2tu.ed4 Im(act on Sta'e!olders: Customers T*is st.ategy $ffe.s ne7 8uality ,.$du2ts t$ 2ust$me.s as 1 L *i.es *ig*ly t.ained staff in its 8uality assu.an2e ,.$2ess4 T*is ensu.es *ig* 8uality mate.ials a.e used in t*e ,.$du2ti$n ,*ase4 Cen2e> 2$nsume. satisfa2ti$n and demand 7$uld in2.ease4 )u,,lie.s need t$ 2$ntinu$usly deli0e. su,e.i$. 8uality .a7 mate.ials t$ 1 L s$ t*ei. 6.and image and st.ategi2 $6je2ti0e a.e attained4 T*e .elati$ns*i, 6uilt 6et7een 1 L and su,,lie.s may dis.u,t if su,,lie.s 2ann$t meet 1 L3s .e8ui.ed le0el $f mate.ial 8uality4 9m,l$yees in t*e Luality -ssu.an2e de,a.tment 7ill 6e t.ained m$.e 0ig$.$usly t$ attain te2*ni2al /n$7ledge t$ ensu.e .eas$na6le 2a.e is ,.$0ided t*e safety $f ,.$du2ts4 T*ey a.e .e8ui.ed t$ 6e u, t$ date 7it* any 2*anges t$ *ealt* .egulati$ns4 T*is st.ategy aligns 7it* t*e g$0e.nment3s st.ingent .egulati$ns as 1 L .e2.uits s/illed 7$./e.s and ,u.2*ases safe .a7 mate.ials in t*e ,.$du2ti$n stage4 1 L3s ,.$du2ts satisfy t*e TD- guidelines4

Su((liers

Em(loyees

Government

S!are!older )alue Im(lications( T*e )I- is used t$ dete.mine t*e s*a.e*$lde. 0alue im,li2ati$ns4 T*is st.ategy ena6les 1 L t$ ,.$du2e su,e.i$. 8uality ,.$du2ts and 6e2$me t*e ma./et leade. 6y $ut,e.f$.ming t*ei. 2$m,etit$.s and as a .esult> an in2.ease in sales and $,e.ating ,.$fit ma.gin4 C$7e0e.> in2$me ta5 als$ .ises due t$ *ig*e. in2$me ea.ned4 T*e 7$./ing 2a,ital 7ill in2.ease sin2e m$.e in0estment 7ill 6e all$2ated t$ 6uilding em,l$yee /n$7ledge in $,e.ati$nal a2ti0ities su2* as in0estment in 8uality assu.an2e s,e2ialists4 T*e 2$st $f 2a,ital .emains un2*anged and 0alue g.$7t* du.ati$n is sustaina6le in t*e l$ng te.m4 T*is is 6e2ause t*e fi.m effe2ti0ely utilises em,l$yee /n$7ledge and s/ills t$ gua.antee ,.$du2t 8uality 7*i2* ,e.fe2tly aligns t*e fi.m3s st.ategy t$ 6uild $u. 6ase $f $,e.ati$nal e52ellen2e4 4# Im(lementation Pro(osals Strategy ": 1 L s*$uld aim t$ .aise its net ,.$fits 6y ente.ing ne7 ma./ets and in2.easing ma./et s*a.e in -sia4 -l$ng 7it* .e0ising t*ei. 2u..ent ,.$du2t .anges and ma./eting 2am,aigns t$ ta.get 2ust$me.s in s,e2ifi2 age and lifestyle dem$g.a,*i2s> 1 L must su,,ly t*ei. ,.$du2ts t$ suita6le
Page | 13

,$ints $f dist.i6uti$ns> in2luding inde,endent ,*a.ma2ies> $nline .etaile.s and *$s,itals4 1 L *as al.eady ente.ed t*e *ealt*2a.e ,.$fessi$nal ma./et> 6ut 2$uld st.engt*en t*ei. ,$siti$n 6y em,l$ying a la.ge. team in -sia> and in2.easing ma./eting in0estment4 94g4 1 L 2an ,.$m$te e5e.2ise 2am,aigns 6ased $n t*e )ydney :unning Besti0al> 6ut aimed at l$2al 2ultu.e> su2* as *i/ing in C 4 )$> diffe.ent 2$nsume. dem$g.a,*i2s 6enefit f.$m engaging in ,.e0entati0e *ealt* measu.es> li/e e5e.2ising> al$ngside ta/ing I<) tail$.ed t$ t*ei. needs4 9m,l$yees 6enefit f.$m in2.eased j$6 $,,$.tunities in ne7 en0i.$nments4 T*.$ug* $nline and media 2$0e.age> 1 L 7$uld e5,e.ien2e m$.e ,u6li2ity and diffe.entiate its 6.and f.$m 2$m,etit$.s4 T*is 7$uld .esult in *ig*e. ma./et s*a.e> t*us 2.eating )CI t*.$ug* *ig*e. ,.$fits and *en2e align 7it* t*e inte.ests $f sta/e*$lde.s4 Strategy ,: 1 L s*$uld fu.t*e. in2.ease its in0estment in t.aining ,.$g.ams f$. em,l$yees4 -lt*$ug* 1 L 2u..ently em,l$ys a Luality -ssu.an2e team> t*ey s*$uld als$ f$2us $n t*ei. e5tended staff4 1 L 2an int.$du2e .egula. g.$u, 7$./s*$,s $n .egulati$ns> sustaina6le s$u.2es and eme.ging ,.$du2t .ange 7*i2* *el, maintain te2*ni2al e5,e.tise 7it*in t*e $.ganisati$n4 -s a .esult $f t*is> em,l$yee engagement 7$uld im,.$0e as t*ey a.e a6le t$ t.uly unde.stand t*e ,.$du2t de0el$,ment> t*e ,.$du2ti$n ,.$2ess and *el, 2$nt.i6ute t$ t*e 8uality $f 1 L3) ,.$du2ts4 T*us t.aining ,.$g.ams 2an see/ t$ align em,l$yee inte.ests t$ 2$m,ly 7it* g$0e.nment .egulati$ns 7*i2* 7$uld 6enefit 2ust$me.s and satisfy t*e g$0e.nment@s inte.ests4 1 L3s su,e.i$. ,.$du2ts 7$uld in2.ease 2$nsume. satisfa2ti$n indu2ing g.eate. demand and .e0enue4 T*us> 1 L 2$uld in2.ease its net ,.$fits and t*is 7$uld align 7it* s*a.e*$lde. inte.ests4

Page | 14

5# Balanced Score Card 0BSC1

Strategy /a( #e.s,e2ti0e A6je2ti0es Financial

1. =n2.ease

Balanced Scorecard "easu.es

1. G in2.ease in

Ta.gets
1. 8G $f

=nitiati0es
1. 95,and -sian ma./et net7$./s 2. %ease ,.$du2ti$n $f

:e0enue

annual sales
2. G in2.ease in

g.$u, sales
2. 1'G $f

un,.$fita6le ,.$du2ts
3. =n2.easing ma./eting

annual net ,.$fits

3. G $f .e0enue

t$tal net ,.$fit

3. 4'G $f

2am,aigns f$. ne7 ,.$du2ts

4. Ta.get ne7 g.$u, $f ,$tential

f.$m ne7 ,.$du2ts

4. Net ,.$fit

g.$u, sales
4. M13464G

2ust$me.s and di0e.sify its ,.$du2t mi5

.ati$

(=ndust.y a0e.age) Customer

1. =n2.ease 1. N $f ne7 1. M15 1. =nt.$du2e 2*allenges 7it*
Page | 15

,.$du2t .anges
2. #.$0ide m$.e

a22ess t$ dist.i6uti$n 2*annels

3. #.$0ide *ig*

,.$du2ts $. ,.$je2ts in a2ti0e de0el$,ment

2. Anline

,.$du2ts ,e. yea.

2. M4 sta.s 3. M9'G 4. 1'G

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2. 9sta6lis* g.eate. $nline

.atings $n %ansta. 1lue

3. G $f

,.esen2e using s$2ial medias and allian2es 7it* =T fi.ms

3. =nt.$du2e t.ial ,e.i$d f$.

8uality ,.$du2ts

,.$du2ts
4. <e0el$, a st.u2tu.al guideline

2ust$me. .atings ,e. ,.$du2t

4. G .edu2ti$n

f$. .e,$.ting t$ 7.ite 2$m,laints and feed6a2/

in 2ust$me. 2$m,laints ,e. 1'' sales Internal Business Process

1. =n0est in 1. N $f ideas 1. 6 ideas 1. Auts$u.2e $. de0el$, st.ategi2

:;< ,.$2esses t$ 2.eate m$.e inn$0ati0e ,.$du2ts 94g4 #-W

2. =m,.$0e

gene.ated ,e. m$nt*

2. G in2.ease in

,e. m$nt*
2. M1'G

$.de.s ,e. su,,lie. ,e. yea.

3. G $f $.de.s

,e. su,,lie. ,e. yea.

3. 99G 4. 1'G

allian2e 7it* inn$0ati0e s2ien2e and *ealt* e5,e.ts4 9n2$u.aging 2l$se. ties 7it* a2ademia> all$7ing uni0e.sities t$ 2$mme.2ialise t*e .esults $f .esea.2* ,.$je2ts4
2. 9ngage 7it* .etail ,a.tne.s and

.elati$ns*i, 7it* inte.media.ie s e4g4 *$s,itals

3. =m,.$0e

,.$2essed a22u.ately ,e. m$nt*

4. G .edu2ti$n

$ffe. t*em a 2$m,.e*ensi0e insig*t int$ 2$nsume. ,.efe.en2es and 6uying 6e*a0i$u. in t*e *ealt* su,,lement 2ateg$.y
3. "aintain 2$ntinu$us se.0i2e

$.de. a22u.a2y and .elia6ility

4. =m,.$0e

in su6standa.d ,.$du2ts

2$nt.a2t 7it* <emati2 t$ get a22ess t$ .egula. u,date $f $.de. ,i2/ing te2*n$l$gy
4. %$ntinu$usly .e0ie7 8uality

8uality assu.an2e ,.$2ess 94g4 audit Learning 6 Gro t!

1. #.$m$te : ; 1. G in2.ease in 1. 3'G

assu.an2e ,.$2ess

1. =nt.$du2e in2enti0e s2*emes t$

< a2ti0ities

:;<

in2.ease

stimulate :;< a2ti0ities

Page | 16

2. :e2.uit and

*ead2$unt
2. -0e.age

2. M5 yea.s 3. 4(1 4. M9'G

2. -tt.a2t indust.y e5,e.ien2ed

t.ain indust.y manage.s

3. 9n*an2e =T

2a,a6ilities e4g4 *i.ing e5,e.ien2ed e+tailing e5,e.ts

4. )u,e.i$. staff

yea.s $f e5,e.ien2e in t*e indust.y ,e. manage.

3. :ati$ $f in+

manage.s t*.$ug* 2a.ee. e0ents and e0ent s,$ns$.s*i,

3. Ci.e m$.e in+*$use =T staff

7it* desi.a6le e5,e.ien2es and s/ills

4. <e0el$, t.aining ,.$g.ams

*$use =T staff t$ 2$nt.a2t$.s

4. G $f staff

t.aining

2$m,leti$n $f t*e t.aining ,.$g.am ($. assessment $f /n$7ledge)

s,e2ifi2ally t$ in2.ease em,l$yees3 f$2us $n ,.$du2t 8uality (%an $uts$u.2e t$ s,e2ialised fi.ms)

Conclusion =n t*is .e,$.t> 7e ad0ised 1 L $n t*e e5e2uti$n $f t7$ /ey st.ategies 6ased $n $u. )WAT and sta/e*$lde. analysis4 T*.$ug* t*e 1)%> 7e ,.$,$sed a ,lan f$. t*e 1$a.d and )eni$. "anagement t$ effe2ti0ely im,lement t*e st.ategies> and ultimately d.i0e 1 L3s futu.e g.$7t*4

Bibliogra(!y -.mst.$ng> D4> -dam> )4> <enize> )4 ; $tle.> #4 &'1&> #.in2i,les $f "a./eting> Pearson> 5t* ed4 -ust.alia %*ina( 1ey$nd T$m$..$7> &'13> 1la2/m$.es( - Natu.al #e.f$.me. $f -sia> -ust.alia %*ina 4' !ea.s> .et.ie0ed 13 )e,tem6e. &'13> O*tt,(FF7774aust.alia2*ina4'yea.s42$m4auFaust.aliaF*ealt*F43+aust.aliaF*ealt*F&57+6la2/m$.es+a+ natu.al+,e.f$.me.+$f+asia4*tmlM4 1la2/m$.es> &'13> ,or-in. ,ith /s> 1la2/m$.es> .et.ie0ed 14 )e,tem6e. &'13> O*tt,(FF77746la2/m$.es42$m4auFa6$ut+6la2/m$.esF2$m,any+inf$.mati$nF7$./ing+7it*+usM4
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1la2/m$.es We6site> &'13> T1- :egulati$ns> 1la2/m$.es> .et.ie0ed 1& )e,tem6e. &'13> O*tt,(FF77746la2/m$.es42$m4auFa6$ut+6la2/m$.esFmedia+2ent.eFmedia+.eleasesF6la2/m$.es+safe+ 8uality+,.$du2ts+2$m,ly+7it*+tga+.egulati$nsM4 %an)ta. 1lue> &'1&> 0ulti$itamins> %an)ta. 1lue> date .et.ie0ed 14 )e,tem6e. &'13> O*tt,(FF77742ansta.6lue42$m4auF*ealt*+6eautyFmulti0itaminsFM4 %B- =nstitute :esea.2* %*allenge> &'1&> 1la2/m$.es Ltd> C#A 1nstitute> .et.ie0ed 16 )e,tem6e. &'13> O*tt,(FF7774af.42$mF.7F&''9+&'14F%a,italF&'1&F1'F&5F#*$t$sF5566a8&a+1e42+11e&+a179+ 481a&f6d41''P6la2/m$.es6uen$4,dfM4 <$7n> - &'1&> )lac-mores" sa*e 2uality products comply (ith T'A re.ulations> 1la2/m$.es> a22essed && -ugust &'13> O *tt,(FF77746la2/m$.es42$m4auFa6$ut+6la2/m$.esFmedia+2ent.eFmedia+ .eleasesF6la2/m$.es+safe+8uality+,.$du2ts+2$m,ly+7it*+tga+.egulati$nsM4 "2-.t*u.> T4 &'13> )lac-mores Share Slide> T*e "$tley B$$l> date .et.ie0ed 14 )e,tem6e. &'13> O*tt,(FF7774f$$l42$m4auF&'13F'3F'1F6la2/m$.es+s*a.es+slideFM4 ?nde. t*e Will$7 T.ee> &''6> )lac-mores 3 A Strate.ic Analysis 4Part 35> ?nde. t*e Will$7 T.ee> .et.ie0ed &' -ugust &'13> O*tt,(FFut7t46l$gs,$t42$m4auF&''6F'9F6la2/m$.es+st.ategi2+analysis+,a.t+ 34*tmlM4 &((endix 1.1 Value Chain Analysis Primary &ctivities Inbound Logistics: "ate.ials .e2ei0ed a.e sent t$ 1 L3s %am,us at Wa..ie7$$d f$. st$.age4 T*e 2am,us *el,s t$ $,timise mate.ials *andling> st$.age and $.de. fulfilment> 7it* en*an2ed te2*n$l$gy (L$gisti2s "agazine> &''9)4 Luality assu.an2e teams audit ea2* ste, $f t*e ing.edient life 2y2le> ensu.ing t*at t*e ing.edients meet 1 L3s *ig* 8uality standa.ds4 (1la2/m$.es -nnual :e,$.t &'13> ,44) %(erations( 1la2/m$.es :esea.2* %ent.e f.e8uently .e0ie7s t*e studies and s2ientifi2 ad0an2ements $n all as,e2ts $f natu.al *ealt* and medi2ines4 1 L3s ,.$du2ts a.e de0el$,ed 6y a team $f f$.mulat$.s in2luding natu.$,at*s> 2*emists> s2ientists and ,*a.ma2ists (1la2/m$.es -nnual :e,$.t &'13> ,46)4 B$.mulati$ns a.e assessed ea.ly in t*e de0el$,ment stage> ensu.ing t*at it meet t*e .e8ui.ements $f t*e .egulati$ns $f t*e ma./ets (1la2/m$.es -nnual :e,$.t &'13> ,48)4 <u.ing all stages $f manufa2tu.e> ,.$du2ts a.e .ig$.$usly tested t$ ensu.e t*at t*ey meet t*e inte.nati$nal #=%F) standa.ds (1la2/m$.es -nnual :e,$.t &'13> ,414)4
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%utbound Logistics( 1 L *as t*e latest gene.ati$n $f $.de. ,i2/ing te2*n$l$gies in2luding :TL@s I$i2e ,i2/ing and #i2/+t$+Lig*t systems t$ in2.ease its $.de. fill .ate and $.de. fulfilment a22u.a2y4 1 L dist.i6utes its ,.$du2ts t*.$ug* a 7ide .ange $f 2*annels> in2luding ,*a.ma2ies> *$s,itals> and g.$2e.y st$.es4 =ts dist.i6uti$n a..angements a.e de,endent u,$n t*e 2$unt.y it is $,e.ating in4 =ts dist.i6uti$n net7$./ is e5tensi0e in -ust.alia and Ne7 Qealand4 B$. $t*e. .egi$ns> dist.i6uti$n 2*annel is sele2ti0e4 B$. instan2e> ,.$du2ts a.e s$ld t*.$ug* TI *$me s*$,,ing 2*annels in )$ut* $.ea4 =n %*ina> 1 L dist.i6utes its ,.$du2ts t*.$ug* t*e m$st ,$,ula. $nline ,latf$.m 2alled Ta$6a$4 ()ydney ?ni0e.sity :esea.2* D.$u, &'1&> ,44) /ar'eting and Sales: 1 L esta6lis*ed an $nline 2$mmunity t$ a2ti0ely 2$mmuni2ate 7it* 2$nsume.s4 T.aining and edu2ati$n se.0i2es a.e $ffe.ed t$ its .etail ,a.tne.s4 #$int $f sale mate.ials is ,.$0ided t$ su,,$.t 1 L3s ,.$du2ts4 1 L ,.$0ides detailed ,.$du2t inf$.mati$n> all$7ing 2$nsume.s t$ self+sele2t ,.$du2ts (1la2/m$.es -nnual :e,$.t &'13> ,418)4 1esides ad0e.tising $n tele0isi$n> 1 L utilises Ba2e6$$/ and T7itte. t$ in2.ease t*ei. e5,$su.e t$ 2$nsume.s4 1 L 2a.efully e5amine its ,.i2ing ,$li2ies t$ in2.ease its 2$m,etiti0e ad0antage 7it*$ut de2.easing its 0alue4 Services: 1 L $ffe.s f.ee natu.$,at*i2 ad0is$.y se.0i2es and ,.emium ,e.s$nalised ,.$g.am t$ 2ust$me.s t$ su,,$.t its ,.$du2ts4 %ust$me.s 2an a22ess *ealt* inf$.mati$n $n t*e ,.$du2ts> .e2ei0e ,e.s$nalised *ealt* ad0i2es> and ,.$0ide feed6a2/s t$ 1 L (1la2/m$.es -nnual :e,$.t &'13> ,418)4 Anline 2$mmunity g.$u,s gi0e 2$nsume.s t*e $,,$.tunity t$ engage 7it* ea2* $t*e.> s*a.ing e5,e.ien2es and getting ad0i2es $n a.eas $f inte.est4 Su((orting &ctivities Infrastructure: T*e .is/ management and inte.nal 2$nt.$l systems a.e $,e.ating effi2iently and effe2ti0ely in .elati$n t$ finan2ial .e,$.ting .is/s4 (1la2/m$.es -nnual :e,$.t &'1&> ,4 &1) T*e 1la2/m$.es %am,us 7as esta6lis*ed t$ all$7 6ette. ,.$du2ti$n and dist.i6uti$n effi2ien2y f$. 2ust$me.s> t*.$ug* a signifi2antly st.eamlined ,.$2essing and 8uality assu.an2e system> en*an2ed l$gisti2s and su,,ly 2*ain management4 =t als$ in2.eases t*e a22u.a2y and time 7*en t*e A,e.ati$ns team *andle> st$.e> ,i2/ and dis,at2* g$$ds4 (1la2/m$.es We6site> &'13) .uman *esource /anagement: 1 L is 2$mmitted in 6uilding a fle5i6le 7$./ing en0i.$nment and em,*asises $n .e2.uiting> t.aining> and .etaining *ig* 8uality staff 7*i2* ea.ned itself a ,.estigi$us R9m,l$ye. $f %*$i2e f$. N)W &'11S (1la2/m$.es -nnual :e,$.t &'1&> ,4 1') a7a.d4 T*is ena6les it t$ att.a2t ne7 em,l$yees and .etains e5isting $nes4 1 L em,l$ys *ig*ly 8ualified
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teams 7it* dee, te2*ni2al s/ills t$ maintain su,e.i$. 8uality ,.$du2ts4 B$. instan2e> &5 ,e$,le 7e.e em,l$yed in s,e2ialised Luality -ssu.an2e .$les4 -ll ,e.manent em,l$yees a.e eligi6le t$ ,a.ti2i,ate in 1la2/m$.es #.$fit )*a.e )2*eme> 2al2ulated at 1'G $f afte. ta5 ,.$fit4 (1la2/m$.es We6site> &'13) Tec!nology -evelo(ment 0*6-1: 1la2/m$.es designed 1'& ne7 ,.$du2ts and 43 .en$0ati$ns t$ its e5isting ,.$du2t .ange4 (-nnual Binan2ial :e,$.t &'1&> ,4 9) T*e fi.m ,a.tne.s 7it* se0e.al -ust.alian uni0e.sities su2* as "$nas* -lf.ed =nteg.ated %ent.e t$ maintain 6eing t*e t$, in .esea.2* .ele0ant t$ t*e indust.y4 (-nnual Binan2ial :e,$.t &'1&> ,4 7) T*e im,lementati$n $f "y 1la2/m$.es> an $nline ,e.s$nal *ealt* system 7*i2* is t*e fi.st ,.$g.am in -ust.alia t$ ,.$0ide 2ust$me.s 7it* inte.a2ti0e te2*n$l$gy 2$m6ined 7it* ,e.s$nal *ealt* su,,$.t f.$m a team $f 8ualified natu.$,at*s4 (1la2/m$.es -nnual :e,$.t> &'1&> ,4 8) Procurement: 1 L *as a st.$ng 2$mmitment in ,.$2u.ing *ig* 8uality mate.ials f.$m su,,lie.s 7*e.e t*ey a.e t*$.$ug*ly audited and a,,.$0ed (1la2/m$.es We6site> &'13)4 T*is *as led t*em t$ 6e2$me t*e leade. in t*e indust.y afte. t*e #an #*a.ma2euti2als 2$lla,se in &''3 (?nde. t*e Will$7 T.ee> &''6)4 T*e use $f *ig* 8uality ing.edients s$u.2ed a.$und t*e 7$.ld 2aused 1la2/m$.es t$ 6uild a st.$ng .elati$ns*i, 7it* its su,,lie.s s$ t*at t*e su,,ly 2*ain 2an 6e st.eamlined and $,timized> .edu2e 2$sts> in2.ease 0alue and all$7 t*e 2$m,any t$ ,.$du2e *ig* 8uality g$$ds (1la2/m$.es -nnual :e,$.t> &''9)4 "$.e$0e.> t*e ,.$du2ts a.e made 7it* 2$m,lian2e t$ t*e inte.nati$nal #*a.ma2euti2al =ns,e2ti$n %$n0enti$n and #*a.ma2euti2al =ns,e2ti$n %$$,e.ati$n )2*eme standa.ds $f g$$d manufa2tu.ing ,.a2ti2e4

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