Lower Manhattan’s

news and
entertainment leader.
YOUR performance
publishing partner.

CommunityMediaLLC.com

Influence over
500,000 readers with
Community Media’s
network of
print,           web
and newsletter
Chelsea Now
Downtown Express
Gay City News
The Villager
Thrive
introduction} 2009

what is
COMMUNITY MEDIA?

Manhattan south of 42nd Street is home to many of the world’s

wealthiest and most diverse neighborhoods.Community Media
reaches their inhabitants with five award-winning neighborhood
and niche publications.

We help advertisers targeting Tribeca, Greenwich Village, SoHo,

Chelsea, East Village, NoHo, the Financial District and Seaport

downtown publicize their

express
real estate, fitness
centers, spas,
retail
Downtown New York’s
establishments,
multichannel news and

Gay City
hotels,
restaurants,
boutiques,
advertising source
hospitals,
universities,
business associations and non-
profit organizations.

now
Chelsea Sponsors may direct their messaging to every corner of the Big
Apple – with extra distribution in Chelsea, West and East Villages
– by reaching the LGBT community through the pages of Gay City
News, America’s premiere LGBT newspaper.

We are your one-stop media souce. Our print and online

editions effectively reach over a half-million readers every month,
utilizing an efficient distribution network of streetboxes, retail
establishments, cafes, bars, restaurants, office buildings, mailed
subscriptions, newsstands, email and Web.

Community Media, LLC | 145 6th Avenue, First Floor | New York, NY 10013
FRANCESCO REGINI, SR VP ADVERTISING & MARKETING | FRANCESCOREGINI@COMMUNITYMEDIALLC.COM
646.452.2496 | 212-229-2790 fax | CommunityMediaLLC.com
Newspapers:
The Preferred
Channel Of
Consumers
Stars add glitz to garbage
garage and roof-park plan
BY JOSH ROGERS
Maybe you can call it garbage chic.
Billed as a neighborhood “picnic” to
rally for a scaled-back version of a pro-
posed 120-foot-tall Sanitation garage on
Spring St., a boldface-name event Monday
night drew some of the most famous
residents of Hudson Square and North
Tribeca, who joined about 600 of their
neighbors at the party space of one of the
world’s most famous ad firms, Saatchi &
Saatchi.
“Sopranos” star James Gandolfini, now
acting in “God of Carnage” on Broadway,
explained to The Villager why he came out
on his one night off.
Award-Winning
Local News
The New York Press Association (NYPA) and the National Newspaper Association (NNA) have
recognized Community Media with more than 155 awards over the past ten years, including NYPA’s
top prize for excellence (The Villager) and Community Leadership accolades from both.
Community Media, LLC | 145 6th Avenue, First Floor | New York, NY 10013
FRANCESCO REGINI, SR VP ADVERTISING & MARKETING | FRANCESCOREGINI@COMMUNITYMEDIALLC.COM
“I live down here,” he said. “I’d rather
not have all these trucks that are going to
come down here. I don’t think they’re pay-
ing attention to what they’re doing down
here, Mr. Bloomberg and the rest.”
Mayor Bloomberg “seems like a very
nice man,” he said. “I like a lot of what
he’s doing for the city. This is a terrible
idea. There are many, many better places
to put this.”
But Gandolfini, who had received a
rave New York Times review that morn-
ing, does not plan to bring the subject up
with the mayor if their paths should cross
again: “No, I don’t know him that well,”
he said.
646.452.2496 | 212-229-2790 fax | CommunityMediaLLC.com
Since 1933
Asked if involving well-to-do celebrities
in the neighborhood fight could end up
backfiring, Gandolfini, said: “I’ve lived in
New York for how long — 24 years. Most
of that was before I was a rich celebrity.
This is a terrible idea. It’s just going to
make living in New York harder as far as
I’m concerned, especially down here. It’s
already difficult enough, even when you
have money.”
Two married celebrity couples also
attended — Jennifer Connelly and Paul
Bettany, and Lou Reed and Laurie
Anderson — as did Rain Phoenix and
Continued on page 3
March 25 - 31, 2009
No fracking
way! C.B. 2
forum warns
about water
BY ALBERT AMATEAU
Worried about an imminent threat to
the Catskill/Delaware watershed, which
supplies New York City with 90 percent
of its water, Community Board 2 last
week voted unanimously to demand a ban
on drilling for natural gas in New York
State.
Improved technology involving hori-
zontal drilling and hydraulic fracturing,
along with rising gas prices, have spurred
interest in drilling for natural gas from the
Marcellus shale formation deep beneath
four counties in the Upstate New York
watershed.
Hydraulic fracturing requires huge vol-
umes of water laced with sand and a cock-
tail of toxic chemicals. In fact, at least 247
chemicals are used in the process — com-
Continued on page 14
The Public’s
stairs vote
was hardly
a cakewalk
BY LINCOLN ANDERSON
A plan to add a grand stairway to the
Public Theater’s entrance took a major
step forward last week when Community
Board 2 narrowly voted in support of the
idea.
After much testimony by the public and
debate among board members, the board
voted 19 yes to 17 no, with 1 recusal, in
Continued on page 4
EDITORIAL,
LETTERS
PAGE 18
GROSS GETS
‘THIRSTY’
PAGE 21
downtown
VOLUME 21, NUMBER 40
Friends & foes reflect
on Pagan’s complex legacy
BY LINCOLN ANDERSON
On a bitter cold Thursday night four
days after former City Councilmember
Antonio Pagan died on Sun., Jan. 25, at
age 50, his friends and family gathered to
hold a memorial for him.
Reportedly organized by his mother, the
service was at St. Emeric Church, hard by
the Con Edison power plant and near the
Jacob Riis Houses.
It was a standard Catholic memorial
Mass. Pagan was not lying in state, and
is said to have been cremated. There was
a portrait of him, though not a particu-
larly good one, up in front.
express
THE NEWSPAPER OF LOWER MANHATTAN
Among the roughly 75 people present
were many of his political allies who had
helped propel him into office: Howard
Hemsley; former Community Board
3 Chairperson Susan Vaughn; former
Democratic District Leader Lisa Ramaci;
Susan Leelike; Elizabeth Acevedo; for-
mer Deputy Mayor Ninfa Segarra; George
Rodriguez; his former chief of staff Anne
Hayes; Zulma Zayas, executive director
of Lower East Side Coalition Housing;
and Diane Britt.
Roberto Caballero, a former district
leader and early ally of Pagan’s who later
had a falling out with him, said, “The most
MARILYN FENG,
KILLED ON WEST ST., P. 3
emotional was Ramaci. She looked like she
was stunned. I don’t know if it was more
with Steven — because Pagan and Steven
were good friends.”
Steven Vincent, Ramaci’s husband, was
one of Pagan’s biggest boosters, playing a
central role in Pagan’s winning his first
election. Vincent went on to become a war
correspondent in Basra, Iraq, where he
was kidnapped and killed in 2005, most
likely by Islamic extremists.
There were no lengthy speeches at the
traditional ceremony.
Continued on page 17
®
FEBRUARY 13 - 19, 2009
Council pokes
holes in
Chatham Sq. plan
BY JOSH ROGERS
The City Council peppered officials
with questions on the Chatham Square
traffic plan last week, exposing contradic-
tions in the effort to lessen the problems
caused by the security closures near Police
Plaza.
The city will begin looking for contrac-
tors for the $50 million project in a week,
but local politicians and the community
boards are pressing for a halt to the plan-
ning in order to make changes. The plan
would increase the sidewalk and plaza
space in the dangerous square, and line
the streets leading into Chatham in an
effort to make it less confusing, but many
Chinatown residents say the proposal has
many problems.
Officials from the mayor’s office and
the city Dept. of Transportation evaded
many questions from Councilmembers
Alan Gerson and John Liu during a
three-hour hearing fi lled with tense
moments Feb. 5.
Liu, chairperson of the Council’s
Transportation Committee, started things
Continued on page 10
City leaving
homeless center
out in the cold
BY JULIE SHAPIRO
After 20 years of serving the home-
less in Lower Manhattan, the John Heuss
House will close its doors for good at the
end of June.
The city recently pulled funding for the
24-hour drop-in center at 42 Beaver St. as
part of a broader phase-out of drop-in pro-
grams, said Rev. Canon Anne Mallonee of
Trinity Church, which runs the shelter. The
closure of the center will leave hundreds of
homeless people without services and the
center’s 36 staff members without jobs.
“Help us,” said Robert, 53, who has
been homeless for two months. “I would
work for the city for nothing to help keep
it open, if that’s what it would take.”
Continued on page 14
The compelling facts below underscore the strength
of newspapers:
• 48% of U.S. adults read the printed edition of a
newspaper on an average weekday.
• Customers for many products and services are
the heaviest newspaper readers.
• Neighborhood newspapers provide advertisers
with unique, local audiences.
• Newspapers are the most-used medium
for coupons.
• Newspaper website users are prime prospects
for advertisers...over 62% look for ads online.
• Newspaper print advertising reinforces and
increases reader response from other types of
media, like the Internet.
Source: 2009 Newspaper Association of America’s “Why Newspapers?” report
now
March 2009
Chelsea
JANUARY 23 - FEBRUARY 5, 2009 VOLUME EIGHT, ISSUE 2 ELIZABETH GROSS ‘THIRSTS’ P. 17
n TERROR HAUTE
YOUR FREE n GENE ROBINSON DISSED n TRANS FIRING OKAYED
LGBT Gay bishop at Obama Federal court says dress When a gay codger
loves a mass murderer
NEWSPAPER concert absent from HBO code not sex stereotyping
Gay City
P.7 P.15 P.17
A M E R I C A’ S L A R G E S T C I R C U L AT I O N G AY A N D L E S B I A N N E W S P A P E R !
neWS
VOLUME 3, NUMBER 19 THE WEST SIDE’S COMMUNITY NEWSPAPER MARCH 27 - APRIL 9, 2009
Homeowner
option mulled
n CRIMe
Five More
Prostitution
for affordable
housing sites Special
Busts IDed
in Chelsea
BY HEATHER MURRAY
The Department of City Planning
recently unveiled the plans it has
drawn up in conjunction with the city’s
Department of Housing Preservation
Living-style
Issue!
and Development to expand the inclu-
Video Store
sionary housing program to include a
homeownership option.
At a Community Board 4 meet-
ing held on Thurs., March 19, at the
BY DUncan OSBORnE
Hudson Guild in Chelsea, the board’s
P
Housing, Health and Human Services
olice arrested at least
five men for prostitution
Committee agreed with the city’s con-
cept of encouraging more affordable
• Nursing Homes:
in a Chelsea porn shop
last September and October,
housing in new developments citywide,
but differed in how best to go about
Less Hospital,
bringing the total number of
known prostitution arrests of Continued on page 7 More Home
gay and bisexual men to 52 in
eight different businesses dat-
ing back to 2004.
7th, 9th Aves. • Caregivers Beware
P. 4
& Take Care
bracing for
n EDITORIAL
Broadway • Bedroom Blackout
Cymbals, symbols &
prosaic governing thE Dc GaY MEn’S chORUS, jOSh GROBan & hEathER hEaDlEY SInG “MY cOUntRY ‘tIS OF thEE” at thE lIncOln MEMORIal SUnDaY for Better ZZZs
traffic with
hope, exuberance
n 10
——————————————
n NEST-LESS
new project
Tax Time:
A boyfriend boot
for Christmas
Gays Swept Up in
& anger
n2 BY DIANE VACCA
8th Ave. businesses bitter over
—————————————— The city’s “Green Light for Midtown”
Obama’s Day, Despite pilot plan to ban vehicular traffic on
n FOOTSTEPS
Broadway at Times and Herald Squares
• Be Your Own CPA
What’s up in dance
Rick Warren Prayer ran up against some yellow lights last week
this season when the Department of Transportation
sought input from the community at two
bike lane as project rolls on
n 20
—————————————— BY PaUl SchInDlER gay man from Brooklyn’s Bedford-Stuyve-
sant. Terry was part of a crowd of about
left when they learned that the Fox News
channel was the only available viewing
public hearings.
Cabdrivers, cyclists, theater owners
• When To Shred
Stockard
O
n SOUR CHERRIES
Not quite the time
n the day that Barack Hussein
Obama finally took the reins of
125 viewing the noontime swearing-in of
the new president in the LGBT Commu-
option there. CNN was broadcast on the
third floor.)
and retail merchants came out to the
hearings held by Community Boards 5
BY PATRICK HEDLUND
With the first section of the new
zone for cyclists who had to compete
with drivers weaving in and out of the
1971. “Anybody that has a business on
the west side of the block, I guarantee Old Files
for Chekhov the presidency from the discred- nity Center’s third floor meeting hall. The unqualified enthusiasm expressed and 4 on March 16 and 18, respectively, Eighth Ave. bike lane already open previously unprotected lane. they’re going to lose at minimum 30,
n 19 to cyclists in the West Village, work The project generated a fair amount maybe 50 percent of their business.”
ited and unpopular two-term incumbent, “It was all about Obama and nothing by Terry and Marciano, however, was not
—————————————— Continued on page 5 recently began to extend the project of controversy when it was introduced One of Ladenheim’s foremost con-
George Walker Bush, many in the lesbian, overshadowed that,” he said. shared by everyone on hand at the Cen-
north through Chelsea as part of the last summer, raising protests from local cerns, shared by other nearby retailers
gay, bisexual, and transgender community “This is the greatest moment in time. ter. Frustration, anger, and ambivalence
city’s plan to separate bikes from traffic merchants and LGBT advocates fearing who rely on regular deliveries, is where
chose to emphasize their hopes — and often This is history in the making,” said a les- were also recurrent themes among those
up to 23rd St. potentially negative impacts on area incoming trucks will be allowed to
too their exuberance — even as some con- bian who identified herself as Rocky Mar- watching — emotions aimed at Warren. EDITORIAL,
Channing
Over the past couple of weeks, crews businesses. Now, with the initial effects unload and pickup along the avenue.
tinued to express puzzlement, dismay, and ciano. “I’m hoping he’s going to do well by Last month, just as his role in the LETTERS have started construction on a handful of the lane’s implementation starting With restaurants, bars, grocery stores
anger over the choice of Pastor Rick Warren, everyone, especially the gay community.” inauguration was being announced by
PAGE 14 of pedestrian crossings at intersections to trickle down, the consensus among and other delivery-dependent establish-
a staunchly anti-gay evangelical preacher, Marciano was among a separate crowd Obama’s team, Warren told Beliefnet. between 14th and 23rd Sts., which will many Eighth Ave. retailers is that their ments dotting the busy stretch, mer-
to deliver the inaugural invocation. of roughly three dozen who watched the com, a faith-based Internet site owned
“I don’t think that anything could pos- Washington ceremony in the Center’s first by Rupert Murdoch’s News Corp, “I am
CHASING be followed by the installation of a buff-
ered “cycle track” lane on the west side
cost of doing business just skyrocketed.
“It’s going to kill me,” said Steve
chants fear that the loss of available
parking spaces caused by the bike lane
sibly overshadow this day. It was such a floor meeting space for SAGE, Services opposed to having a brother and a sister MANET of the avenue. The design divides bikers Ladenheim, the owner of Murphy Bed will damage their viability.
PAGE 20
powerful outpouring of love and support,” and Advocacy for GLBT Elders. (A hand- be together and call that a marriage. I am from vehicles by rows of plastic bollards XPRESS between 20th and 21st Sts.,
JEFFREY KUHN said Gregory Terry, an African-American ful of those watching in the SAGE room opposed to an older guy marrying a child along each block, creating a car-free who’s been on the same block since Continued on page 2
18 P. 6
publications} 2009

Harvey pops up
at MoCCA, p. 21
the villager
$
100

Volume 78, Number 35 West and East Village, Chelsea, Soho, Noho, Little Italy, Chinatown and Lower East Side, Since 1933 February 4 - 10, 2009

Greenwich Village, the East Village and make this area such a desirable market.
New exhibit’s
old goal Lower East Side, Soho, Noho, Chinatown, From preservation and quality of life to
is to spur Little Italy, Chelsea, Union Square and development, housing, parks, schools,
on SPURA
BY HEATHER MURRAY
Gramercy — in short, the neighborhoods politics and community boards, the news
The Villager covers — are among the doesn’t stop. Because Villagers — active,
A woman visiting the Visualizing
Seward Park Urban Renewal Area exhib-
it’s opening reception Thursday night
gingerly picked up a cube velcroed to the

most dynamic, colorful, contentious and committed and creative — don’t either.
wall in front of her.
“A window seat. What’s a window
seat?” she said while taking a closer
look at the photograph pasted to the

exciting places on earth. And it’s the

cube. “Oh, I have several,” she murmured.
“I call that clutter,” she quipped of the
cardboard display.
She preferred other cubes, however,

people who live, work and play here that

which implored her to explore pools of
light, bed alcoves, street windows, stair
seats and indoor sunlight to see how
Lower East Siders have transformed their
housing structures into homes.
Kara Gionfriddo, an urban studies

Continued on page 3

The youngest For over 70 years, The Villager has been Downtown Manhattan’s preferred
of McCourts
Villager photo by Lincoln Anderson
pitches his news channel. The Villager offers the most in-depth local news —
New Black Panther Party for Self Defense members demonstrated outside Lafayette French Pastry bakery on Saturday
own memoir
information you’ll find nowhere else. Whether it’s the waterfront, community
from around 1 p.m. to 2:30 p.m.

Panthers vow to shut down BY JERRY TALLMER

Alphie McCourt gives away the game
right at the beginning — well, on page

‘Negro Head’ cookie baker board, politics, quality of life, local business, arts and entertainment or
20 — of his beautifully titled and, in
fact, altogether quite beautiful 269-page
remembrance and reverie, “A Long Stone’s
Throw.”
BY LINCOLN ANDERSON “Ray-cist Lah-fay-ette!” they chanted another Panther added. “I was born lonesome,” he says — and

profiles of newsmaking personalities, The Villager covers it best. The Villager

Could the cookie be crumbling for
Lafayette French Pastry bakery owner Ted
Kefalnios?
After concocting a bizarre batch of
“Drunken Negro Face” cookies allegedly
“in honor” of President Barack Obama,
Kefalnios has been receiving death threats,
and now a group of militant black activists
is vowing to “shut him down” for good.
Last Saturday afternoon, about 20
members of the New Black Panther Party
as they circled round and round inside a
protest pen police had set up.
“Brick by brick, wall by wall — we’ll
stay out here and make you fall!” they
cried.
“You’re a coward and a racist, that’s
why you closed the bakery today,” a female
Panther bellowed at the store’s shuttered
gate. “We’re going to shut you down Ted
Kefalnios! You think your gates are closed
now — we’re gonna keep you closed!”
“We want to get this pushed all the way there it is, in four words. It is a note he
to being a hate crime,” Shakur told The
Villager. “As far as we’re concerned, it’s the Continued on page 4
same as a lynching. Kefalnios said, ‘Obama
is going down the same path as Lincoln and
he’ll get his’ — that’s a threat.
EDITORIAL,
was voted New York State’s best weekly community newspaper in 2001,
“Would I be allowed to operate a bak-
ery if I made a swastika cookie, if I made LETTERS
any kind of anti-anything cookie?” Shakur PAGE 18
asked. “This is our president, so this is a
double attack. This was a deliberate act.
DELFINO’S

for Self Defense rallied long and loud in
the freezing cold outside the 80-year-old
Greenwich Ave. pastry shop, which was
closed for the day.
Shaka Shakur, their leader, vowed
they will be back every Saturday until
they “get results.” They’ll be checking
the store “to see if the cookie is there,”
2004 and 2005 by the New York Press Association, winning the coveted
Kefalnios knew what he was doing.”
At one point, an Asian sushi chef wear- DIRTY FOLK
PAGE 25
Continued on page 6

Stuart C. Dorman Award.

145 SIXTH AVENUE • NYC 10013 • COPYRIGHT © 2009 COMMUNITY MEDIA, LLC

“
I have lived in the Village since
PRINT EDITION 1956. I have read The Villager for all
Reaching over 50,000 readers, The Villager is of those years and continue to read
distributed every Wednesday, primarily by paid it every week. The Village would
subscription, retail locations and 50 street boxes in the not be the place that it is today...
East Village and Lower East Side. were it not for The Villager.

”
ED KOCH
Former Mayor
NEW YORK CITY

READER demos print ad The Villager is published each Wednesday. Advertising space reservations

male 47%
rates* for The Villager are due one week prior to Wednesday distribution date.

female 53%
black & White 1x 4x 6x 13x 26x 52x
median age 47 full page $1395 $1260 $1190 $1120 $1050 $910
25-34 18% 9.875” x 11.4” (add 15% for the inside front cover and inside back cover)
35-54 57%
Half pages $870 $780 $735 $695 $650 $565

median HHI $87,500 Hor. 9.875” x 5.6375­”

HHI $50k+ 64% Vertical 4.85” x 11.4”
HHI $75k+ 43% $560 $495 $475 $450 $420 $365
quarter page
4.85” x 5.6375­”
college-educated 84%
eighth page $350 $315 $295 $280 $260 $225
employed 75% 4.85” x 2.75”
working full-time 68%
professional/managerial 65% FRONT PAGE $995 $945 $895 $850 $810 $770
STRIP 9.875” x 1.75­”
married 34.9%
BACK COVER $2295
with kids 23%
9.875” x 11.4”
Source: PULSE RESEARCH
color charges (net)
One Spot Color - $190
* Local display ad rates
are net per insertion 4-color - $395 (full page), $295 (half), $195 (quarter)

Community Media, LLC | 145 6th Avenue, First Floor | New York, NY 10013
FRANCESCO REGINI, SR VP ADVERTISING & MARKETING | FRANCESCOREGINI@COMMUNITYMEDIALLC.COM
646.452.2496 | 212-229-2790 fax | CommunityMediaLLC.com
publications} 2009

downtown express
downtown
THE GREATEST STORY
NEVER TOLD, P. 22

express Downtown Express readers have professional, family and community—

®

the means—and motivation—to buy they recognize the importance of

VOLUME 21, NUMBER 35 THE NEWSPAPER OF LOWER MANHATTAN JANUARY 9 - 15, 2009 products that simplify their busy lives. taking care of themselves, their familes,
Displaced tenants While balancing many priorities— friends and neighbors.
get little help
due to landlord
violations
BY JULIE SHAPIRO
The loud banging on the door came at
10 a.m. the day after Thanksgiving.
In the fall of 2001, after 13 years of covering Lower Manhattan, The
Li Xue stayed quiet inside her small,

Downtown Express expanded to weekly distribution. Providing readers with

subdivided room at 32 Market St., afraid
to let a stranger in because she is an
undocumented immigrant. Only when she
heard the people in the hallway begin to
break down her door did she open it.
The city workers who had been pound-

crucial, ever-changing, in-depth information about quality of life, up-to-date

ing the door told Li Xue, 35, and her son
that their home was unsafe and they had
to leave immediately. Twenty other ten-
ants in their building got the same orders
and gathered what they could before being

news about civic and political events, schools and businesses, Downtown
rushed outside. The Red Cross gave every-
one three days of emergency housing,
then the displaced residents were on their
own.
“It was just really sudden — we had

Express is a must-read in lower Manhattan. The Downtown Express is the

no notice,” Li Xue said in Mandarin
through a translator two weeks ago as she
recounted the story of losing her home. “If
the city has to vacate people, they should
Downtown Express photo by Jefferson Siegel
Continued on page 12

only publication focusing on all of the neighborhoods below Canal Street

Longtime Seaport resident Gary Fagin will be conducting the free debut performance of his Knickerbocker Chamber
Orchestra next weekend at Downtown’s Winter Garden.

Downtowner preserving the Seaport’s Parking tickets

history and music’s classics
BY JULIE SHAPIRO
When the Knickerbocker Chamber
Orchestra takes the stage for the first time
Jan. 17, the two halves of Gary Fagin’s life
will finally come together.
Some know Fagin as a longtime Seaport
resident and activist who fights tirelessly to
preserve the neighborhood. Others know
him as a conductor, composer and arrang-
er who received Yale University’s first
in a place I love and share it with other
people,” Fagin said. “There is nothing
more engaging in life than listening to
Mozart live, and how many people can say
that they’ve done it?”
Concertgoers won’t hear Mozart at this
performance — though the orchestra will
play two Mozart pieces at another concert
May 15 — but the Jan. 17 attendees will
hear something much more rare: Guest
board member who said she’s more Judy
Collins than J.S. Bach. “We’ll just go and
we’ll be transported.”
Gruzen met Fagin several years ago
while they worked on a project unrelated
to Fagin’s music career: the Seaport Speaks
design charrette, which solicited ideas
for the neighborhood’s future. Gruzen
was impressed with Fagin’s inventiveness
and commitment to quality, and she later
way down — Tribeca, Financial District, City Hall, The Seaport, Chinatown and Battery
Downtown
Park City.
BY J.B. NICHOLAS
New York City’s deficit is the largest
in years, yet city traffic agents issued far
fewer parking tickets last year than they
did in 2007. In all, millions of dollars in
revenue may have been lost.
In one area of Downtown Manhattan,
for example, the West Village, the number

conducting doctorate.
Fagin, 57, founded the Knickerbocker
Chamber Orchestra last year to com-
bine his love of classical music with his
soloist Elizabeth Pitcairn will play her
1720 Stradivarius violin, an instrument
better known as “The Red Violin,” the sub-
ject of the 1998 movie of the same name.
rejoined him to work on the orchestra. She
is particularly interested in the layering of
history and community that will be the
orchestra’s hallmark.
“
of tickets issued was down 29 percent,
from 19,859 in 2007 to 14,105 last year.
Parking tickets range from $65 to $105,
so, assuming an average of $85 per ticket,

Downtown Express helps spread

love of his community, and both will She will play a piece from the movie’s The orchestra will play in some of that’s $489,090 less revenue — not count-
be on display next week as he conducts score on the violin itself, a first in New Lower Manhattan’s oldest buildings — ing towing or other fees that may be
the Knickerbocker Chamber Orchestra’s York City. including a March 15 performance at the associated with a violation — in the West
free debut concert at the World Financial “The sound of the Red Violin alone will John Street United Methodist Church — Village’s Sixth Precinct alone.

the word about our youth pro-

Center Winter Garden. bring anyone like me, rock-and-rollers, into
“I’m just trying to do what I do best bliss,” said Lee Gruzen, a Knickerbocker Continued on page 14 Continued on page 7

grams, brings in new participants,

and is critical in creating a sense of
community downtown. It is a must-
read every week for its local news
PRINT EDITION and forceful and independent edi-
Reaching over 100,000 readers, Downtown Express is
torials.”
distributed every Thursday, with a residential focus in

”
Tribeca, Financial District, City Hall, Chinatown, Battery BOB TOWNLEY
Park, South Street Seaport, World Trade. 350 street Executive Director
boxes, restaurants, bars, cafes, retail businesses, banks MANHATTAN YOUTH
and a targeted subscription list.

reader demos print ad Downtown Express is published each Friday. Advertising space reservations

male 44%
rates* for Downtown Express are due one week prior to Friday distribution date.

female 55% black & White 1x 4x 6x 13x 26x 52x

$1395 $1260 $1190 $1120 $1050 $910
median age 42 full page
25-34 30% 9.875” x 11.4” (add 15% for the inside front cover and inside back cover)
35-54 62% $870 $780 $735 $695 $650 $565
Half pages
Hor. 9.875” x 5.6375­”
median HHI $112,500
Vertical 4.85” x 11.4”
HHI $100k+ 62%
HHI $75k+ 74% quarter page $560 $495 $475 $450 $420 $365
4.85” x 5.6375­”
college-educated 94%
eighth page $350 $315 $295 $280 $260 $225
employed 93% 4.85” x 2.75”
professional/managerial 65%
FRONT PAGE $995 $945 $895 $850 $810 $770

married 61% STRIP 9.875” x 1.75­”

with kids 40% $2295
BACK COVER
9.875” x 11.4”
Source: PULSE RESEARCH

color charges (net)

One Spot Color - $190
* Local display ad rates
are net per insertion 4-color - $395 (full page), $295 (half), $195 (quarter)

Community Media, LLC | 145 6th Avenue, First Floor | New York, NY 10013
FRANCESCO REGINI, SR VP ADVERTISING & MARKETING | FRANCESCOREGINI@COMMUNITYMEDIALLC.COM
646.452.2496 | 212-229-2790 fax | CommunityMediaLLC.com
publications} 2009

gay city news

Gay City News boasts America’s most experienced and pioneering team in
LGBT journalism, a team that since the 1980s has chronicled
cross-currents, struggles and triumphs of the gay civil rights
movement and the determined fight to surmount the AIDS epidemic.

Gay City News is dedicated to providing the most insightful, informative

and up-to-date news about New York City’s diverse gay community. GCN
speaks to the core of “America’s most influential, untapped market,”
according to The Wall Street Journal, reaching more LGBT New Yorkers
than all national gay magazines combined.

“
“Gay City News editor Paul Schindler’s always-strong opin-
ions make the paper kind of a must-read even outside the

”
community.”

BEN SMITH, Politico.com

“
PRINT EDITION
Reaching over 100,000 readers, Gay City News is St. Vincent’s Hospital has always had great results (reaching our
communities) from advertising in Gay City News, The Villager,

”
distributed every 14 days (Thursday) throughout the
Metropolitan New York area, via over 500 street boxes, Downtown Express and Chelsea Now.
newsstands, restaurants, bars, cafes, retail businesses,
banks and community gathering spots. KATE SOTIRIDY,
Director, Marketing & Communications ST VINCENT’S HOSPITAL

READER DEMOS print ad Gay City News is published every other Thursday. Advertising space

male 69%
rates* reservations for Gay City News are due one week prior to Thursday
distribution date.
female 31%
black & White 1x 4x 6x 13x 26x
median age 38
$1395 $1260 $1190 $1120 $1050
25-34 34% full page
35-54 52% 9.875” x 11.4” (add 15% for the inside front cover and inside back cover)

Half pages $870 $780 $735 $695 $650

median HHI $62,500
Hor. 9.875” x 5.6375­”
HHI $50k+ 63%
Vertical 4.85” x 11.4”
HHI $75k+ 47%
quarter page $560 $495 $475 $450 $420
college-educated 79% 4.85” x 5.6375­”

employed 93% eighth page $350 $315 $295 $280 $260

working full-time 86% 4.85” x 2.75”
professional/managerial 67%
FRONT PAGE $995 $945 $895 $850 $810

married 3% STRIP 9.875” x 1.75­”

significant other 42% $2295
with kids 34% BACK COVER
9.875” x 11.4”

Source: PULSE RESEARCH

color charges (net)
* Local display ad rates One Spot Color - $190
are net per insertion 4-color - $395 (full page), $295 (half), $195 (quarter)

Community Media, LLC | 145 6th Avenue, First Floor | New York, NY 10013
FRANCESCO REGINI, SR VP ADVERTISING & MARKETING | FRANCESCOREGINI@COMMUNITYMEDIALLC.COM
646.452.2496 | 212-229-2790 fax | CommunityMediaLLC.com
publications} 2009

now Chelsea Now

Chelsea
ELIZABETH GROSS ‘THIRSTS’ P. 17

“Manhattan’s Chelsea neighborhood community—continues to make

VOLUME 3, NUMBER 19 THE WEST SIDE’S COMMUNITY NEWSPAPER MARCH 27 - APRIL 9, 2009
represents one of the most diverse the neighborhood thrive as a
Homeowner and evolving communities in New destination for new development,
option mulled
for affordable York City. Its mix of residents—from hotels, restaurants, theaters and
housing sites families and single twentysomethings nightlife activity.
to artists and members of the LGBT
BY HEATHER MURRAY
The Department of City Planning
recently unveiled the plans it has
drawn up in conjunction with the city’s
Department of Housing Preservation
and Development to expand the inclu-
sionary housing program to include a
homeownership option.

Bordered by the revitalized High Line in the Meatpacking District to

At a Community Board 4 meet-
ing held on Thurs., March 19, at the
Hudson Guild in Chelsea, the board’s
Housing, Health and Human Services
Committee agreed with the city’s con-
cept of encouraging more affordable

Herald and Times Squares, Hell’s Kitchen and the Hudson River, this
housing in new developments citywide,
but differed in how best to go about

Continued on page 7

7th, 9th Aves. booming West Side locale represents a study in contrast—from
bracing for
Broadway tree-lined brownstone blocks to bustling avenues and high-rises. Chelsea
traffic with
new project A cyclist pedals past a would-be pedestrian crosswalk along Eighth Ave., where a new buffered bike lane is currently under
construction from 14th to 23rd Sts.
Chelsea Now photo by Patrick Hedlund

is also home to America’s most innovative technology firms. Chelsea Now

BY DIANE VACCA

8th Ave. businesses bitter over is the ONLY publication devoted exclusively to this world-renowned locale,
The city’s “Green Light for Midtown”
pilot plan to ban vehicular traffic on
Broadway at Times and Herald Squares
ran up against some yellow lights last week
when the Department of Transportation
bike lane as project rolls on
sharing the most esoteric and breaking news from Manhattan’s epicenter of
sought input from the community at two
public hearings.
Cabdrivers, cyclists, theater owners
and retail merchants came out to the BY PATRICK HEDLUND zone for cyclists who had to compete 1971. “Anybody that has a business on
hearings held by Community Boards 5 With the first section of the new with drivers weaving in and out of the the west side of the block, I guarantee
and 4 on March 16 and 18, respectively, Eighth Ave. bike lane already open previously unprotected lane. they’re going to lose at minimum 30,

art and fashion.

to cyclists in the West Village, work
Continued on page 5 recently began to extend the project
north through Chelsea as part of the
city’s plan to separate bikes from traffic
up to 23rd St.
EDITORIAL, Over the past couple of weeks, crews
LETTERS have started construction on a handful
PAGE 14 of pedestrian crossings at intersections
between 14th and 23rd Sts., which will
The project generated a fair amount
of controversy when it was introduced
last summer, raising protests from local
merchants and LGBT advocates fearing
potentially negative impacts on area
businesses. Now, with the initial effects
of the lane’s implementation starting
to trickle down, the consensus among
many Eighth Ave. retailers is that their
maybe 50 percent of their business.”
One of Ladenheim’s foremost con-
cerns, shared by other nearby retailers
who rely on regular deliveries, is where
incoming trucks will be allowed to
unload and pickup along the avenue.
With restaurants, bars, grocery stores
and other delivery-dependent establish-
ments dotting the busy stretch, mer-

CHASING be followed by the installation of a buff-
ered “cycle track” lane on the west side
MANET of the avenue. The design divides bikers
PAGE 20 from vehicles by rows of plastic bollards
along each block, creating a car-free
cost of doing business just skyrocketed.
“It’s going to kill me,” said Steve
Ladenheim, the owner of Murphy Bed
XPRESS between 20th and 21st Sts.,
who’s been on the same block since
“
chants fear that the loss of available
parking spaces caused by the bike lane
will damage their viability.
Continued on page 2

1 4 5 S I X T H AV E N U E • N Y C 1 0 0 1 3 • C O P Y R I G H T © 2 0 0 9 C O M M U N I T Y M E D I A , L L C
We were thrilled with the ads for
First Saturdays/March, which di-
rectly contributed to a hugely suc-
PRINT EDITION
Reaching 75,000 readers, Chelsea Now is distributed
cessful program! We had a record
240 guests in attendance...
every 14 days (Thursday) via 125 street boxes located

”
on street corners from 14th to 34th Streets, from
ANNIE WACHNICKI
Broadway to the West Side Highway. Plus high- Marketing Manager
traffic indoor locations, including bookstores, cafes, NEW MUSEUM, MANHATTAN
restaurants, clubs, residences, etc.

READER DEMOS print ad Chelsea Now is published every other Thursday. Advertising space reservations

male 81%
rates* for Chelsea Now are due one week prior to Thursday distribution date.

female 19%
black & White 1x 4x 6x 13x 26x
median age 42
25-34 17.9% full page $1395 $1260 $1190 $1120 $1050
35-54 66% 9.875” x 11.4” (add 15% for the inside front cover and inside back cover)

Half pages $870 $780 $735 $695 $650

median HHI $62,500
HHI $50k+ 63% Hor. 9.875” x 5.6375­”
Vertical 4.85” x 11.4”
HHI $75k+ 47%
quarter page $560 $495 $475 $450 $420
college-educated 79% 4.85” x 5.6375­”

employed 87% eighth page $350 $315 $295 $280 $260

working full-time 78% 4.85” x 2.75”
professional/managerial 58%
FRONT PAGE $995 $945 $895 $850 $810
married 3% STRIP 9.875” x 1.75­”
significant other 42% $2295
with kids <1% BACK COVER
9.875” x 11.4”
Source: PULSE RESEARCH
color charges (net)
* Local display ad rates One Spot Color - $190
are net per insertion 4-color - $395 (full page), $295 (half), $195 (quarter)

Community Media, LLC | 145 6th Avenue, First Floor | New York, NY 10013
FRANCESCO REGINI, SR VP ADVERTISING & MARKETING | FRANCESCOREGINI@COMMUNITYMEDIALLC.COM
646.452.2496 | 212-229-2790 fax | CommunityMediaLLC.com
publications} 2009
March 2009
THRIVE NYC
The monthly magazine about the They are consumers who spend on
60-plus New Yorker who lives to the travel, entertainment, family activities,
Special fullest. Today’s mature New Yorkers exercise and health maintenance.
Living-style are the backbone of a thriving market.

Issue!
• Nursing Homes:
Thrive seeks to keep readers informed, entertained and inspired, with the
Less Hospital,
More Home zest and insight exhibited by our featured personalities. Thrive NYC covers
• Caregivers Beware
& Take Care topics that matter — the nice-to-know stories balanced with the need-
• Bedroom Blackout
for Better ZZZs to-know. Accompanied by outstanding photography, it profiles celebrity
seniors, explores the latest in healthcare, examines career transitions,
Tax Time:
• Be Your Own CPA showcases vacation/second-home destinations and covers financial/estate
• When To Shred
planning, dining out and more.

Stockard
Old Files

Channing
PRINT EDITION
Reaching over 100,000 readers each month (first
Monday), Thrive NYC is distributed to dozens of
locations in Manhattan, Brooklyn, Queens and
The Bronx. Found in high-traffic areas, residential
buildings, clubs, associations, medical facilities, retail
establishments, entertainment venues and retirement/
assisted living facilities and centers.

THRIVE readerS: print ad Thrive NYC is published each month except for August. Advertising space

• Own 77% of all financial assets.

rates* reservations for Thrive NYC are due 1st of month prior.

• Represent 80% of dollars spent on travel.

• Purchase 61% of all over-the-counter drugs.
• Spend the most on health & personal care.
• Have twice the income of those under 36. 1x 3x 6x 8x 11x
• Gamble more than any other age group. full page $2950 $2800 $2655 $2505 $2195
• Expend $30 billion on grandkids. 9.5 x 13.65

Source: PULSE RESEARCH Half pages $1830 $1735 $1645 $1550 $1360
Horizontal 9.5 x 6.675
Vertical 4.625 x 13.62

quarter page $1180 $1120 $1060 $1000 $875

4.625 x 6.674

eighth page $885 $840 $795 $750 $660

4.625 x 3.23

* Local display ad rates color charges (net)

are net per insertion 4-color - $595 full, $450 half, $295 quarter

Community Media, LLC | 145 6th Avenue, First Floor | New York, NY 10013
FRANCESCO REGINI, SR VP ADVERTISING & MARKETING | FRANCESCOREGINI@COMMUNITYMEDIALLC.COM
646.452.2496 | 212-229-2790 fax | CommunityMediaLLC.com
print edition readership/distribution area} 2009

THE VILLAGER 50,000

{
DOWNTOWN EXPRESS 100,000
GAY CITY NEWS 100,000
CHELSEA NOW 75,000
THRIVE 100,000

42nd STREET

Gay City
(Distributed throughout
MANHATTAN, BROOKLYN,
QUEENS AND BRONX...500
distribution points
every other Thursday)

(Distributed throughout
MANHATTAN, BROOKLYN,
QUEENS AND BRONX...500
distribution points
first Monday of each month)

Community Media, LLC | 145 6th Avenue, First Floor | New York, NY 10013
FRANCESCO REGINI, SR VP ADVERTISING & MARKETING | FRANCESCOREGINI@COMMUNITYMEDIALLC.COM
646.452.2496 | 212-229-2790 fax | CommunityMediaLLC.com
web} 2009
monthly traffic
All Titles The Villager Downtown Gay City Chelsea
Express News Now

Page Views 549,407 147,429 126,823 209,378 65,777

Unique Viewers 211,532 54,877 45,522 89,624 21,509
# of Visits 384,659 92,540 62,223 167,582 32,314

Average Length of Visit: 8.32 minutes. Source: January 2009 internal metrics.

monthly ad rates (net)

1 site 2 site 3 site 4 site

180 X 150 PIXELS. $495 $890 $1190 $1385

ARTICLE TOOL SPONSOR

300 X 90 pixels
narrow RECTANGLE $540 $970 $1295 $1510
(right margin)*

300 X 250 pixels
SMALL RECTANGLE $595 $970 $1295 $1510
(right margin)*

300 x 600 PIXELS
WIDE SKYSCAPER $725 $1070 $1430 $1665
(right margin)*

235 x 90 PIXELS
LEFT/RIGHT OF LOGO $725 $1305 $1740 $2030
(SITEWIDE)

728 x 90 PIXELS
(LEADERBOARD) $825 $1485 $1980 $2310

* SIZE AVAILABLE ON NEWSLETTER; ADD 20 PERCENT FOR NEWSLETTER ADVERTISING

DIGITAL AD SPECS/deadlines
DEADLINES are 7 days in advance of publication for both insertion orders and acceptable artwork.
EMAIL all ad creatives to: ads@CommunityMediaLLC.com.

1. Most current web technology advertising file-types and creative are accepted. Rich Media can have a 100k
secondary load file size. All locally served ads require a SWF, FLA, GIF/JPG and click-through URL. Overlay ads,
expandable ads, video ads and 3rd-party iFrame requests must be made in writing to your sales representative.
2. Files must be no larger than 30k.
3. Schedule, all URLs and billing info must be included in email.

Community Media, LLC | 145 6th Avenue, First Floor | New York, NY 10013
FRANCESCO REGINI, SR VP ADVERTISING & MARKETING | FRANCESCOREGINI@COMMUNITYMEDIALLC.COM
646.452.2496 | 212-229-2790 fax | CommunityMediaLLC.com
print ad creation/submission} 2009

ABOUT YOUR ARTWORK to submit files by disk

Four-color or black and white creatives submitted electronically must be industry- PDF’s can best be submitted by FTP or delivered
standard Adobe Acrobat PDF files. by email. CDs can be delivered to our office.

Black and White to submit files by email

The following standards are recommended for black and white newspaper ads: (5mg or smaller)
• Every continuous tone or halftone image should be evaluated on an individual ads@CommunityMediaLLC.com
basis with an expected dot gain of approximately 30%.
• Dot gain curves are non-linear; ads will gain more in their mid-tone values than deadline for camera-
highlight or shadow. ready materials
• All continuous tone images should be at least 170 ppi at their final Noon on the business day following space
output size. reservation deadline.
• Line art should be at 1016 ppi.
• All supplied ads should have a minimum of 5% in the highlight and a maximum INSERTS
of 80% in the shadow area. $97/M net. Sample required, rate may vary
• Any part of the ad not intended to print solid black should be created at a maxi- depending on size, stock and weight. Due at
mum of 75%. printer at least one week prior to insertion date.
• A minimum of 20% contrast between foreground and background is Please contact the Sales Department for shipping
suggested. details. Commercial printing available.
• Type should be kept at a minimum of 8 pt. for standard or 12 pt. for reverse.
• All type intended to print solid black should be set at 100% black. POSTAL aDDRESS
• Surprinted type should be solid black and contrasted against a 30% or less black COMMUNITY MEDIA, LLC
screen. 145 6th Avenue, First Floor
• Reversed or knocked-out type should be 0% black (white) type on a 70% screen New York, NY 10013
or higher. Tel: (212) 229-1890
• Fine serif typefaces should be avoided.

We will not modify PDF files.

Four-Color
Tone (or Contrast) Reproduction
• Newsprint offers less contrast than text matte or coated stocks. The darkest four-
color area should not exceed 240%, the dot percentage should not
exceed 90%.
• Dot gain is approximately 30%.
• Reversed type or four-color black type should be at least 14 pt. and a medium-to-
bold sans-serif typeface is recommended. Dropped-out (reversed) type in a black-
only area should be at least 10 pt. medium to bold sans-serif typeface.

Fonts
Since we accept only PDF files for artwork, font files are not required. We cannot
make font corrections or any type of modifications to a PDF.

Resolution and Line Screen

* Images @ 203.2 dpi (8 pixels/mm)
* Line Art @ 1016 ppi (40 pixels/mm)
* Output screen ruling @ 100 lpi

Community Media, LLC | 145 6th Avenue, First Floor | New York, NY 10013
FRANCESCO REGINI, SR VP ADVERTISING & MARKETING | FRANCESCOREGINI@COMMUNITYMEDIALLC.COM
646.452.2496 | 212-229-2790 fax | CommunityMediaLLC.com
2009 editorial calendar} 2009

CHELSEA DOWNTOWN GAY CITY THE THRIVE

NOW EXPRESS NEWS VILLAGER NYC

Back To School Back To School INSIDEOUT Back To School MONEY 2010;

SEPTEMBER 09/10 9/04 , 9/11
Primary 9/11
9/03
Progress 9/17
9/02, 9/09
Primary 9/9
Grandparents’
Day 9/7
Hudson Sq 9/25 Hudson Sq 09/23

Progress Report City Elections East Village/LES 10/07 POLITICS

OCTOBER 10/6
Elections 10/30
Guide 10/15 Elections and Progress Election Day 11/4
Report 10/21 Halloween 10/31

Theater Theater Travel Theater MEDICAL

NOVEMBER 11/12 11/13 11/26 11/11 BREAKTHROUGHS

Holiday Shopping Dining Out Holiday Preview Dining Out HOLIDAY FUN
DECEMBER 12/17 12/11, 18 & 24 12/10 12/09, 16
Shopping 12/23
year-end review

Community Media, LLC | 145 6th Avenue, First Floor | New York, NY 10013
FRANCESCO REGINI, SR VP ADVERTISING & MARKETING | FRANCESCOREGINI@COMMUNITYMEDIALLC.COM
646.452.2496 | 212-229-2790 fax | CommunityMediaLLC.com