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Photo © 2009 by Zachary Williams/Williams Visual from Sherri Haab Jewelry Inspirations, page 41 Photo © 2009 by Alexandra Grablewski

lexandra Grablewski from Toe-Up Socks for EveryBody, page 26 Photo © 2009 by Quentin Bacon from Bromberg Bros. Blue Ribbon Cookbook, page 13
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agents
table of

potter craft

watson-guptill
clarkson potter

broadway books

author/title index

ordering information
contents
clarkson
potter

www.ClarksonPotter.com
You knoW You
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WAnt it
• CLARkSON

style—inspiration—confidence
Eric Daman, costume designer for Gossip Girl
Foreword by Leighton Meester
6 10

Emmy-winning costume designer Eric Daman (of the hit show Gossip
Girl) presents a guide for women to learn the basics of style, get
inspired, and then break the rules with humor and originality.
As the head costume designer for Gossip Girl and an Emmy-
winning designer for Sex & the City, Daman knows how to turn
characters into icons through their clothes. Now, he shows how
any reader, no matter her fashion background or lack thereof, can
create looks that are showstopping, beautiful, yet practical for real
life. After teaching the reader style, shape, and silhouette basics,
Daman frees her to make her look her own—mixing and matching,
and adding signature pieces. With absolutely no sense of snob-
bery but with a ton of charm, he teaches women how they can use
inspiration from the world around them to look and feel gorgeous—
and unique—every day.
Self-Help—Fashion (SEL000000) ERIC DAMAN is the costume designer for Gossip Girl and
8 x 10; 208 pages; 200-300 full-color photographs previously won an Emmy for his work on Sex & the City. He is the
978-0-307-46458-3
creative director of Charlotte Russe, one of the biggest mall-based
$29.99 hardcover (Canada: $37.99 )
On sale 12/29/2009
fashion stores in the country. LEIGHTON MEESTER plays Blair
Waldorf, the “Queen B” of Gossip Girl. She has been featured on
British: Endeavor Agency, Inc.
Translation: Endeavor Agency, Inc.
the cover or in the pages of hundreds of fashion magazines.
First Serial: Crown

National Publicity
National Review and Feature Attention
Author Events
National Radio Campaign
Online Promotion
• Advertising at fashion and gossip websites
• Major outreach to Gossip Girl fan websites
and groups
• Targeted social network advertising
Cross-Promotion with Charlotte Russe
Cross-Promotion on CWTV.com
Promotional Materials Availalble
Blow-Ups Available Upon Request

www.ClarksonPotter.com
eVerYdAY Food:

7 • CLARkSON POT TER


FresH, FAst,
FlAVorFul
250 recipes for easy, delicious meals All day long
From the kitchens of Martha Stewart Living
For fans of Everyday Food: Great Food Fast and readers of Martha
Stewart’s Everyday Food magazine comes an indispensable book
of easy recipes that can be made in a snap.
In this follow-up to the bestselling Everyday Food: Great Food
Fast, you will find 250 recipes (each accompanied by a beautiful
picture) for breakfast, lunch, dinner, and in between. With special
attention to quick-cooking dishes, vegetarian main courses, easy-
to-assemble recipes that use what’s on hand, and, of course, every-
one’s favorites—burgers, pizza, and pasta—Everyday Food: Fresh,
Fast, Flavorful is brimming with repertoire builders. Here, too, are
great time and budget savers that “stretch” one meal into two or
more, such as a roast chicken that is used to make chicken curry
one night, gumbo the next.
EVERYDAY FOOD MAGAZINE is published by Martha Stewart
Cooking (CKB000000) Living Omnimedia ten times a year and is a companion to the suc-
73/8 x 91/4; 384 pages; 250 full-color photographs
cessful PBS series of the same name. Martha Stewart is the author
ISBN/EAN: 978-0-307-40510-4
$24.99 paper with flaps (Canada: $29.99)
of dozens of bestselling books on cooking, entertaining, gardening,
On sale 2/23/2010 weddings, and decorating. She is the host of The Martha Stewart
All rights: Crown
Show, the successful daily syndicated television show.

National Publicity
National Television Appearances
National Radio Campaign
Advertising
Everyday Food
Online Promotion
• Major online advertising at USAToday.com
and iVillage.com
• New York Times online campaign (Mother’s Day)
• Advertising on food websites and on women’s blog hive
• Cross-promotion at MarthaStewart.com
• Feature in Potter Recipe Club newsletter
• Blogger Outreach
P.O.P
12-Copy Floor Display 12-Copy Mixed Floor Display
978-0-307-59191-3 978-0-307-59192-0
$299.88 (Canada: $359.88) $299.88 (Canada: $359.88)
Blow-Ups Available Upon Request

ALSO
AVAILABLE
Everyday Food:
Great Food Fast
978-0-307-35416-7
$24.95 paper with flaps
(Canada: $30.00)

www.ClarksonPotter.com
GiAdA’s Home
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cookinG
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Family recipes from italy and california


Giada De Laurentiis
Bestselling author and Food Network star Giada De Laurentiis
8 10

shares her favorite Italian dishes—from those inspired by her


generations-old family recipes to more modern ones—all of which
capture her signature fresh, healthy, simple style.
In this new book, Giada shares her fresh spins on Old World
favorites, such as Bucatini All’Amatriciana with Spicy Smoked
Mozzarella Meatballs, as well as newer recipes that combine the
freshness of California cuisine with Italian flavors from her youth,
like Arugula Salad with Grilled Fruit and Panettone Croutons.
Complete with gorgeous food and family photography, Giada’s
Home Cooking is a beautiful collection of Giada’s elegant reci-
Photo © Jonelle Weaver

pes for simple and healthy dishes, rooted in her love of Italy and
America.
GIADA DE LAURENTIIS attended the Cordon Bleu in Paris,
and then worked in a variety of Los Angeles restaurants before
starting her own catering company, GDL Foods. Giada is the
Cooking (CKB000000) author of the New York Times bestsellers Everyday Italian, Giada’s
77/16 x 91/2; 240 pages; 75 full-color photographs Family Dinners, Everyday Pasta, and Giada’s Kitchen and the host
ISBN/EAN: 978-0-307-45101-9 of four extremely popular Food Network shows, Everyday Italian,
$35.00 hardcover (Canada: $43.00) Behind the Bash, Giada’s Weekend Getaways, and the new Giada
ON SALE 4/6/2010 at Home. Giada’s Home Cooking is her fifth book.
All rights: Crown

National Publicity
National Television Appearances
10-City Author Tour
Online Promotion
• Major advertising at USAToday.com, iVillage.com,
FoodNetwork.com and People.com
• New York Times online campaign (Mother’s Day)
• Targeted social network advertising
• Cross-promotion at GiadaDeLaurentiis.com
• Feature in Potter Recipe Club newsletter
Blow-Ups Available Upon Request

ALSO BY GIADA DE LAURENTIIS

Everyday Italian Everday Pasta Giada’s Family Dinners Giada’s kitchen


978-1-4000-5258-5 978-0-307-34658-2 978-0-307-23827-6 978-0-307-34659-9
$32.50 hardcover $32.50 hardcover $32.50 hardcover $32.50 hardcover
(CAN: $37.95) (CAN: $39.95) (CAN: $43.00) (CAN: $37.00)

www.ClarksonPotter.com
cookinG For

9 • CLARkSON POT TER


FAmilY And Friends
recipes and stories to share
Trisha Yearwood
For fans of Trisha Yearwood’s New York Times bestseller, Georgia
Cooking in an Oklahoma Kitchen; for family get-togethers, circles
of friends, summer picnics, Super Bowl parties, gatherings of all
sizes, and devotees of Trisha’s music and Southern warmth.
Trisha now turns her attention to everyday and special occasions
involving friends and family—suppers, potlucks, girls’ nights in, the
Fourth of July, and other festivities that require crowd-pleasing
fare. She shares more personal anecdotes, time-tested recipes
developed with her mother Gwen and sister Beth, and photo-
graphs from her own gatherings. Readers will find Southern cook-
ing at its finest with one-pot dishes, pastas, salads, refreshments,
desserts, and much more.
Photo © Russ Harrington

TRISHA YEARWOOD has recorded nine #1 songs and twelve


albums, has won back-to-back Country Music Association Female
Vocalist of the Year awards, and has three Grammys. Cooking for
Family and Friends is Trisha’s second cookbook. Her first book,
the bestseller Georgia Cooking in an Oklahoma Kitchen, received
widespread media attention including Redbook (cover), Country
Cooking (CKB000000)
77/16 x 10; 224 pages; 100 full-color photographs Living, Good Morning America, The View, and The Rachael Ray
ISBN/EAN: 978-0-307-46523-8 Show. Trisha is married to mega-superstar Garth Brooks.
$29.99 hardcover (Canada: $37.99 )
ON SALE 4/13/2010
All rights: Crown

National Publicity
National Television Appearances
National Radio campaign
National Satellite Tour
8-City Author Tour
Online Promotion
• Cross-promotion at TrishaYearwood.com
• E-blast to fanbase
• Feature in Potter Recipe Club newsletter
Tie-in with Music Promotion
Blow-Ups Available Upon Request

ALSO BY
TRISHA
YEARWOOD
Georgia Cooking in an
Oklahoma kitchen
978-0-307-38137-8
$29.95 hardcover
(Canada: $34.00)

www.ClarksonPotter.com
AmericAn HeArt
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AssociAtion complete
1010• CLARkSON

Guide to Women’s
HeArt HeAltH
the Go red For Women Way to long life and Vitality
American Heart Association
The #1 authority on cardiovascular health and the force behind
the Go Red For Women campaign presents their first ever, author-
itative guide to heart health for women at every age.
The AHA provides all the information women need in any decade
of their lives. First walking women through the basics of general
cardiovascular health and how women’s hearts differ from men’s,
the AHA then provides vital advice on age-specific variables such
as drinking, oral contraceptives, pregnancy, weight gain, hormone
therapy, menopause, and aging. Crucial, concrete guidance on
diet, exercise, working with healthcare providers, and testing for
and treating heart conditions will help women extend their longev-
ity and greatly improve their quality of life.
THE AMERICAN HEART ASSOCIATION is the nation’s pre-
mier authority on heart health. Its bestselling library of cookbooks
and guides includes The New American Heart Association Cook-
book, 7th Edition; American Heart Association No-Fad Diet; Ameri-
can Heart Association Low-Salt Cookbook, 3rd Edition; American
Health—Diseases—Heart Health/Health & Fitness—Women’s
Heart Association Low-Calorie Cookbook; and American Heart
(HEA039080/HEA024000) Association Quick & Easy Cookbook. For more information, visit
61/8 x 91/4; 304 pages www.americanheart.org.
978-0-307-45060-9
$26.00 hardcover (Canada: $32.00)
ON SALE 12/29/2009
British: American Heart Association
Translation: American Heart Association
First Serial: Crown

National Publicity
Cross-Promotion with American Heart Association
Online Promotion
• New York Times online campaign
• Advertising on Prevention.com ALSO BY THE AMERICAN HEART ASSOCIATION
• Blogger outreach
• Feature in Potter Recipe Club newsletter
• Feature in Read it Forward newsletter
Cross-Promotion with Go Red For Women Campaign
Promotional Materials Available for AHA Use at
Events and Conferences
Buzz Mailing to Major Women’s Organizations,
Medical Groups and Political Big Mouths

American Heart Association American Heart American Heart


Healthy Family Meals Association Low-Salt Association Meals
978-0-307-45059-3 Cookbook, 3rd Edition in Minutes Cookbook
$35.00 hardcover 978-1-4000-9762-3 978-0-609-80977-8
(Canada: $40.00) $15.95 paper $15.95 paper
(Canada: $21.00) (Canada: $23.95)

www.ClarksonPotter.com
neW in pAperbAck!

11 • CLARkSON POT TER


AmericAn HeArt
AssociAtion loW-FAt,
loW-cHolesterol
cookbook, 4tH edition
delicious recipes to Help lower Your cholesterol
American Heart Association
From America’s most trusted authority on heart-healthy eating,
this revised paperback edition of the classic cookbook features
the latest medical information on saturated fat and cholesterol,
as well as more than 50 tasty new recipes that put readers on the
path to better health and a longer, better life.
In its bestselling library of cookbooks, which have sold more than
4 million copies, AHA has shown that not only is eating right for
health necessary, but that healthy food doesn’t have to be dull and
tasteless. AHA Low-Fat, Low-Cholesterol Cookbook, 4th Edition is
a treasure trove of more than 200 easy-to-prepare dishes, from
tempting appetizers to luscious desserts.
THE AMERICAN HEART ASSOCIATION is the nation’s
premier authority on heart health. Its bestselling library of cookbooks
and guides includes American Heart Association Healthy Family
Meals; The New American Heart Association Cookbook, 7th Edition;
American Heart Association No-Fad Diet; American Heart Associa-
tion Low-Salt Cookbook, 3rd Edition; American Heart Association
Cooking—Low Fat (CKB051000)
61/8 x 91/8; 384 pages; 30 line drawings
Meals in Minutes; American Heart Association Low-Calorie Cook-
978-0-307-58755-8 book; and American Heart Association Quick & Easy Cookbook.
$17.00 paper (Canada: $21.00)
ON SALE 4/6/2010 National Publicity
British: American Heart Association Cross-Promotion with the American Heart Association
Translation: American Heart Association
First Serial: Crown Online Promotion
• New York Times online campaign
Pub History: A Clarkson Potter Hardcover (Fall 2008)
• Advertising on Prevention.com
Materials available for AHA use at events and conferences

American Heart The New American American Heart American Heart


Association Heart Association Association Quick Association Low-Calorie
No-Fad Diet Cookbook, 7th Edition & Easy Cookbook Cookbook
978-0-307-34742-8 978-0-307-35205-7 978-0-609-80862-7 978-0-8129-2855-6
$15.95 paper $19.95 paper $15.95 paper $15.95 paper
(Canada: $19.95) (Canada: $24.95) (Canada: $23.95) (Canada: $22.95)

www.ClarksonPotter.com
GroW GreAt Grub
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organic Food from small spaces


• CLARkSON

Gayla Trail
For the burgeoning audience of gardeners who want to grow
their own food, even with space constraints, this is the essential,
encouraging, hip guide from an urban gardening expert.
1210

Generations X and Y want it all: to live in the city and eat fresh,
organic, affordable produce. Sales of vegetable and herb seeds
and plants were up by 40 percent from 2007 to 2008, as home-
growing, container gardening, canning, and preserving are having
a major resurgence. Gayla Trail, urban gardening advocate and
founder of YouGrowGirl.com, provides readers all the advice they
need to get started, maintain, and enjoy the fruits (and vegeta-
bles!) of their efforts, including:
• Determining the limitations of a space and how
to overcome them
• Details on edible plants
• Storing and preserving advice
• Recipes and lifestyle projects for crafty green thumbs
Gardening—Vegetables (GAR025000)
77/16 x 9; 208 pages; 100 full-color photographs GAYLA TRAIL is the creator of the thriving online community
ISBN/EAN: 978-0-307-45201-6 YouGrowGirl.com. She is a regular contributor to magazines and
$19.99 paper (Canada: $24.99) frequently speaks on urban gardening, ecology, and community.
On sale 2/2/2010 Her work as a writer and photographer has appeared in the New
All rights: Crown York Times, Newsweek, ReadyMade, Domino, Budget Living,
Sierra Club Magazine, Gardening Life, LA Times, Life, and more.
National Publicity She is the author of You Grow Girl: The Groundbreaking Guide
to Gardening.
Online Promotion
• Advertising on food and gardening websites
• Cross-promotion on author’s website, YouGrowGirl.com
• Outreach to food, gardening, design, and craft bloggers
Promotional Materials Available for Author’s Ongoing
Garden Events

www.ClarksonPotter.com
bromberG bros. blue

13 • CLARkSON POT TER


ribbon cookbook
better Home cooking
Bruce Bromberg, Eric Bromberg
and Melissa Clark
The Blue Ribbon restaurants by brothers Bruce and Eric
Bromberg are known for their fantastic American comfort food,
which they now share with home cooks everywhere in Bromberg
Bros. Blue Ribbon Cookbook.
After seventeen successful years, the brothers behind the nine-
restaurant Blue Ribbon phenomenon provide the secrets to
exceptional American fare, from a casual weeknight meal of
Classic Herb-Roasted Chicken with Lemon and Sage to Baked
Blintz Soufflé with Brown Sugar Bananas, perfect for brunch.
Whether familiar with the restaurants or not, readers will find
instant favorites in these recipes for honest, excellent home cook-
ing and will benefit from the brothers’ cooking tips that can help
elevate dishes to the next level.
BRUCE AND ERIC BROMBERG were born in New Jersey
and got their start as chefs by attending culinary school at the
Cooking (CKB000000)
Cordon Bleu in Paris. They teamed up in 1992 to open Blue
77/16 x 91/2; 256 pages; 75 full-color photographs Ribbon in New York City. An immediate success, the restaurant has
978-0-307-40794-8 since spawned eight additional locations. In 2007, they launched
$35.00 hardcover (Canada: $43.00) a line of 100 percent all-natural, breading-free chicken nuggets
On sale 3/30/2010 called The Bromberg Bros. Blue Ribbon Naked Nuggets, which are
All rights: Janis A. Donnaud & Associates sold nationwide.

National Publicity
National Television Appearances
Online Promotion
• Advertising on the Gawker network
• Advertising on food sites
• Cross-promotion at BlueRibbonRestaurants.com
• Blogger outreach
• Feature in Potter Recipe Club newsletter
Materials Available for Promotion at Restaurant
Locations
Potential Cross-Promotion with Author’s
Vendor Partners

www.ClarksonPotter.com
tHe conscious
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kitcHen
1410• CLARkSON

the new Way to shop for and cook Food—


to protect the earth, safeguard Your Health,
and maximize Flavor
Alexandra Zissu
A practical guide to help home cooks make healthy, eco-friendly
choices in the kitchen.
The Conscious Kitchen is the definitive guide to rethinking the
kitchen and cooking by focusing on what’s best for personal
health and balancing it with what’s best for the environment, all
while keeping what’s appetizing and delicious at the fore. Through
interviews with the world’s best-known chefs, cooking school in-
structors, food scientists, farmers, and others, Zissu sorts through
various food issues (local, organic, sustainable, etc.) to give read-
ers the information they need to choose what works for their
family. The Conscious Kitchen is the ultimate handbook for any-
one—from home cooks to professionals—looking to make smart,
green choices in the kitchen.
ALEXANDRA ZISSU is a writer and blogger known for her stories
about food, chefs, motherhood, and green living. The success of her
first book, The Complete Organic Pregnancy, led her to cowrite two
blogs: “Ask an Organic Mom” for TheDailyGreen.com and “Green
Mums” for CookieMag.com. She often contributes stories on envi-
ronmental topics to The Green Guide, Plenty, and Cookie, as well
Cooking/Nature—Environmental Conservation & Preservation
as many other publications.
(CKB000000/NAT011000)
53/16 x 8; 224 pages
ISBN/EAN: 978-0-307-46140-7
$13.99 paper (Canada: $17.99)
On sale 3/2/2010
All rights: Crown
Rejiggering how you approach food
National Publicity and gather your groceries may sound
Regional Satellite Radio Tour
like a chore. But it does not have to be.
It’s empowering to know that every good choice we make
Online Promotion
• Advertising on food websites as shoppers keeps harmful chemicals out of the earth and
• Cross-promotion on author’s websites, our bodies. Every dollar we spend sends a message to the
AlexandraZissu.com and GreenProofing.net powers that be that consumers want better food. And
• Feature in Potter Recipe Club newsletter
never ever forget that besides the underlying crucial
• Foodie and Green Blogger outreach
environmental and health issues, the whole point of
Potential Random House Green Committee Event
maintaining an eco kitchen is pleasure—and taste! I’m
Outreach to Food Policy and Food/Farm Advocacy
talking first-of-the-season sweet peas, cherry tomatoes off
Groups
the vine, fresh-picked raspberries—delicious. If you
Buzz Mailing to Farmers’ Markets
look at this eco-changing or shifting of shopping
methods as a decision to seek and eat only the best-
tasting ingredients available, rather than focus on
how it may be a somewhat abstract effort to
save the earth, it will never feel like a chore.

www.ClarksonPotter.com
perFect porcHes

15 • CLARkSON POT TER


designing Welcoming spaces for outdoor living
Paula S. Wallace
A celebration of the porch as a canvas for creative design, a joyful
gathering place, and a welcome respite for a relaxed pause.
In Perfect Porches, Savannah College of Art and Design president
Paula Wallace presents the most stunning and varied collection of
porches ever to be assembled. Locations range from San Francisco,
California, to Palm Beach, Florida, and from Lexington, Kentucky,
to Bridgewater, Vermont. Some are becolumned old beauties,
others are modern marvels; all reflect their owners’ unique desires
and sensibilities, and crystallize what “home” means to them.
President and cofounder of the Savannah College of Art and
Design PAULA S. WALLACE received Elle Décor’s first-ever
Vision Award for her work fostering young design talent. Under her
leadership, the college has earned awards from many organizations,
including the National Trust for Historic Preservation, the Art Deco
Societies of America, the American Institute of Architects, the
International Downtown Association, and the Historic Savannah
Foundation. Wallace is the coauthor of A House in the South
and the author of seven children’s books. She lives in Savannah,
Georgia, with her family.
House & Home (HOM000000)
77/16 x 10; 224 pages; 200 full-color photographs
978-0-307-46024-0
$35.00 hardcover (Canada: $43.00)
On sale 3/2/2010
All rights: Crown

National Publicity
National Print Attention
Online Promotion
• Advertising on home and design websites
• Blogger outreach
Buzz Mailing to Booksellers

www.ClarksonPotter.com
tHe sono bAkinG
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compAnY cookbook
• CLARkSON

the best sweet and savory recipes


for every occasion
John Barricelli; Foreword by Martha Stewart
1610

For fans of PBS’s Everyday Baking from Everyday Food and home
bakers seeking one easy-to-follow reference for all their sweet
and savory baking needs, from breakfast breads to beautiful party
cakes.
John Barricelli, owner of the SoNo Baking Company & Café in
South Norwalk, Connecticut, presents 125 recipes for sweet and
savory breads and baked goods, with a focus on techniques and
finishing skills to produce beautiful, bakery-quality results at home.
In The SoNo Baking Company Cookbook, John presents a com-
prehensive and inviting cookbook with easy-to-follow directions. It
will empower novices and advanced bakers to revamp their baking
repertoires and create new variations on old favorites.
A third-generation baker, JOHN BARRICELLI graduated from
the Culinary Institute of America and worked at River Café, Le
Bernardin, and the Four Seasons Restaurant. He owned and
Cooking—Baking (CKB004000) ran Cousin John’s Café and Bakery in Brooklyn for ten years.
77/16 x 91/2; 288 pages; 100 full-color photographs John worked at Martha Stewart Living Omnimedia, becoming a
978-0-307-44945-0
featured chef on Everyday Food, and in 2008 he became host of
$35.00 hardcover (Canada: $43.00)
On sale 3/9/2010 the spin-off Everyday Baking from Everday Food. In 2005, John
opened the SoNo Baking Company and Café in South Norwalk,
All rights: Crown
Connecticut. The New York Times called it “superb,” and SoNo has
become a destination for foodies across the Northeast.
National Publicity
National Television Appearances
Advertising
Local CT Transit Advertising
Online Promotion
• Cross-promotion at SonoBaking.com
• E-blast to author’s fan database
• Feature in Potter Recipe Club newsletter
• Outreach to food bloggers
Promotional Materials Available
Blow-Ups Available Upon Request

www.ClarksonPotter.com
simplY

17 • CLARkSON POT TER


spectAculAr cAkes
beautiful designs for irresistible cakes and cookies
Peggy Porschen
Turn any gathering into an occasion with stunning cakes and cook-
ies decorated using the easy techniques and fabulous designs in
this lovely book.
Peggy Porschen, diva of cake design, is back with more than
40 decorating projects for creating fabulous cakes, mini cakes,
and cookies. With a full introduction to cake and cookie baking,
construction of layered cakes, making frosting and ganache,
and the basics of decoratively piping icing, you’ll have all the
information you need to confidently tackle decorating projects in
your own home kitchen. Try out designs such as Little Black Dress
cookies, Hydrangea mini cakes, and Couture Hatbox large cakes.
Simply Spectacular Cakes is the ideal handbook for making the
cakes and cookies of your wildest imagination a reality.
PEGGY PORSCHEN began her career as a pastry chef at
London’s Lanesborough Hotel. Quickly developing a highly
Cooking—Cakes (CKB014000) individualized style, she started her own business and began
81/2 x 101/2; 144 pages; 120 full-color photographs making cakes and cookies for celebrity events, movie premieres,
978-0-307-46455-2 parties for stars like Gwyneth Paltrow and Tracy Chapman, and
$30.00 hardcover (Canada: $37.00) corporate parties for companies like Puma and Chanel. She also
On sale 4/13/2010
supplies Fortnum & Mason with a collection of cookies, specialty
British: Quadrille Publishing confections, and wedding cakes.
Translation: Quadrille Publishing
First Serial: Crown

National Publicity
Online Promotion
• Advertising on food and baking websites and blogs
• Advertising at Craftster.org
• Feature in Potter Recipe Club newsletter
• Blogger outreach
Outreach to Cooking and Baking Schools

ALSO BY
PEGGY PORSCHEN
Pretty Party Cakes
978-0-307-33707-8
$30.00 hardcover
(Canada: $42.00)

www.ClarksonPotter.com
liVinG WitH WHAt
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You loVe
• CLARkSON

decorating with Family photos,


cherished Heirlooms, and collectibles
Monica Rich kosann
1810

Personalize your home by incorporating family photographs and


heirlooms into every room’s design.
There is no better way to own your space than by showcasing your
photographs and keepsakes. As a professional portrait photogra-
pher and the designer of a successful line of keepsake jewelry,
Monica Rich Kosann knows the value, aesthetically and emotion-
ally, of keeping happy memories at the forefront of our lives. In
Living with What You Love, she demonstrates how to beautifully
blend precious belongings into your home’s decor—regardless
of whether you live in a 14-room house with the wall space of a
photography gallery or a one-room abode with an inch of free
countertop. The book shows how people live with their family
treasures, by incorporating photos, memorabilia, and keepsakes
on their walls, tabletops, hallways, kitchens, libraries, and more.
Throughout the book, sidebars feature more hardworking informa-
House & Home—Decorating (HOM003000) tion on topics such as preserving photographs, restoring vintage
77/16 x 91/2; 192 pages; 200-250 full-color photographs frames, and photographing children. Living with What You Love
978-0-307-46132-2 is a gorgeous, thoughtful, and helpful guide for reenvisioning your
$30.00 hardcover (Canada: $37.00) cherished memories and bringing them out of storage boxes and
On sale 4/20/2010
scrapbooks and into the open to have as a daily part of your life.
All rights: Crown
MONICA RICH kOSANN is a nationally recognized fine-art
portrait photographer and jewelry designer. She has worked with
National Publicity many prominent families, such as the Tisches, the Speyers, and the
National Print Attention Hiltons, and celebrities, such as Jennifer Lopez, Halle Berry, Eva
Longoria, and Madonna. Her line of jewelry is sold in fine retailers
Online Promotion
across the United States, including Bergdorf Goodman, Barneys,
• Cross-promotion on author’s website,
and Neiman Marcus.
MonicaRichKosann.com
Buzz Postcard Mailing to Both National and Independent
Retailers Who Carry Author’s Jewelry Line

www.ClarksonPotter.com
19 • CLARkSON POT TER
neW in pAperbAck!
tHe WHimsicAl
bAkeHouse
Fun-to-make cakes that taste
as Good as they look
kaye Hansen and Liv Hansen
Foreword by Meredith Vieira
The Cake Bible meets Dr. Seuss in this delightfully original
guide to baking and decorating, uniquely eye-catching
celebration of cakes.
Three neon-bright layers of cake, tilted at a jaunty angle; a
Jackson Pollock–inspired cheesecake spattered with choc-
olate, caramel, and peanut butter icing; a starry night cake—
these are only a few examples of the unfettered creativity
at work at the Riviera Bakehouse. Kaye and Liv believe that
a cake should taste as good as it looks, so they skip esoteric
(and inedible) decorations in favor of amusing designs and
fabulous flavors that are easy to make and delicious to eat.
With time-tested tips and complete information on every-
thing from mixing colors to adjusting pan sizes, The Whimsi-
cal Bakehouse is the ultimate guide to creating delicious,
showstopping confections that are completely original.
Cooking—Baking—Cakes (CKB014000)
77/16 x 10; 160 pages; 75 full-color photographs kAYE HANSEN is a self-taught baker and the owner of
978-0-307-58754-1 the Riviera Bakehouse in Westchester. LIV HANSEN was
$17.00 paper (Canada: $21.00) trained as a painter before turning her eye for color and
On sale 1/26/2010 composition to buttercream and melted chocolate. The
All rights: Crown bakery has been featured in the New York Times, and the
Hansens have appeared on the Today show, Food Network,
National Publicity
The Early Show and The View. Both Kaye and Liv reside in
Rockland County.
National Print Attention
Local Events out of New York Pub History: A Clarkson Potter Hardcover (Summer 2002)

National Radio Campaign ALSO BY kAYE HANSEN AND LIV HANSEN


Online Promotion
• Advertising on food and baking websites
• Potter Recipe Club Feature
• Blogger outreach

Christmas Cookies from Little Cakes from the


the Whimsical Bakehouse Whimsical Bakehouse
978-1-4000-8058-8 978-0-307-38282-5
$16.95 hardcover $24.95 hardcover
(Canada: $24.95) (Canada: $27.95)

www.ClarksonPotter.com
20 • CLARkSON POT TER

rAcHAel rAY’s
book oF ten
Rachael Ray
Foreword by John Cusimano
For the millions of Americans who can’t get enough of Rachael
Ray’s signature, efficient approach to everyday cooking.
From the queen of 30-minute meals comes a treasure trove
compendium of quick, easy, and economical recipes. With all of
her favorite recipes in one place and a new feature of Rach’s lists
of 10, Rachael will have even the busiest home cooks turning out
flavorful meals each and every day. There are more than 300
recipes—including thirty top ten lists of recipes—that have pleased
Rachael’s loyal following and her very own family for years.
RACHAEL RAY is a best-selling cookbook author and the host
Photo Credit: Jim Wright

of Food Network’s popular 30-Minute Meals, Tasty Travels, and


Rachael’s Vacation as well as her syndicated show, Rachael Ray.
She is also the founder of Yum-O!, a charitable organization
dedicated to helping parents and children develop a healthy
relationship with food, and Rachael’s Rescue, which funds pro-
grams that help animals in need. This is her sixteenth cookbook.
Cooking—American (CKB002000)
73/8 x 91/8; 400 pages; 2 16-page full-color inserts
978-0-307-38320-4
$20.00 paper (Canada: $24.95)
ON SALE 11/3/2009
British: William Morris Agency
First Serial: Crown
ALSO BY RACHAEL RAY
Translation: William Morris Agency

National Publicity
National Morning Shows
National Nighttime Talk Shows
Promotion on Rachael Ray Show and
in Everyday with Rachael Ray Magazine
Radio Tour Rachael Ray’s Rachael Ray 365: Rachael Ray:
Big Orange Book No Repeats Just in Time
Author Interviews out of New York 978-0-307-38319-8 978-1-4000-8254-4 978-0-307-38318-1
$24.95 paper with flaps $19.95 paper with flaps $19.95 paper with flaps
(CAN: $27.95) (CAN: $22.95) (CAN: $25.95)
P.O.P.
8-Copy Floor Display
978-0-307-59194-4
$160.00 (Canada: $199.60)

16-Copy Floor Display


978-0-307-58765-7
$320.00 (Canada: $399.20)

Rachael Ray 2, 4, 6, 8 Rachael Ray Rachael Ray’s 30-Minute Yum-O! The Family
978-1-4000-8256-8 Express Lane Meals Get Real Meals Cookbook
$19.95 paper with flaps 978-1-4000-8255-1 978-1-4000-8253-7 978-0-307-40726-9
(CAN: $26.95) $18.95 paper with flaps $19.95 paper with flaps $22.50 hardcover
(CAN: $24.95) (CAN: $26.95) (CAN: $25.50)

www.ClarksonPotter.com
potter
craft

www.PotterCraft.com
neW in pAperbAck!
mAson-diXon
knittinG
the curious knitter’s Guide: stories, patterns,
Advice, opinions, Questions, Answers, Jokes,
and pictures created for knitters everywhere
Who share the Give ‘em Hell spirit of
Just picking up the needles and making stuff
kay Gardiner and Ann Shayne
22 • POT TER CRAFT

This is a book for the thousands of knitting fans who log on


to masondixonknitting.com daily, and for an even larger
audience who find the practical advice, real-life knitting
instruction, and irreverent humor of kay Gardiner and Ann
Shayne simply irresistible.
An enthusiastic, inspirational, and humorous celebration
of the knitting lifestyle through narrative, instruction, and
30 patterns, to guide knitters of all ages to tap into their
own creative genius—all from the Car Talk of the knit-
ting world, the authors of the wildly popular knitting blog,
masondixonknitting.com. Inside, knitters learn everything
Crafts & Hobbies—Knitting (CRA015000) from the practical to the whimsical; it’s the go-to book
81/2 x 107/8; 160 pages; 100 full-color photographs whether they want to make a mitered square blanket (not
and 15 full-color illustrations as hard as it seems), get their kid knitting (quick projects
978-0-307-58645-2 help), or just find “must-knit TV.”
$22.99 paper (Canada: $27.99)
On sale 2/9/2010 kAY GARDINER learned to knit as a child but put aside
All rights: Crown her needles for twenty years to obtain a law degree from
Columbia, become an Assistant United States Attorney in
National Publicity
Manhattan, and start a family. Lucky for us, she turned to
knitting with a vengeance. After stints in the New York
Online Promotion publishing world, ANN SHAYNE returned to her home-
• Advertising on Top Knitting Websites and Blogs
town of Nashville to edit BookPage. She has since chosen
• Feature in Crafternews.com
to devote her time to her family—and knitting.
• Mother’s Day ecard
• Cross-promotion on author’s website Pub History: A Potter Craft Hardcover (Spring 2006)
masondixonknitting.com ISBN: 978-0-307-23605-0
Promotion at The National NeedleArts Association
and the Craft & Hobby Association Trade Shows

ALSO BY THESE AUTHORS


Mason-Dixon knitting
Outside the Lines
978-0-307-38170-5
$29.95 hardcover
(Canada: $34.00)

www.PotterCraft.com
mArtHA steWArt’s
encYclopediA
oF seWinG And
FAbric crAFts
basic techniques and 150 inspired ideas for sewing,
embroidery, Appliqué, Quilting, dyeing, and printing
The Editors of Martha Stewart Living Magazine
Whether you just bought your first sewing machine or have been
sewing for years, this is a must-have book. It captures not only
Martha Stewart’s unsurpassed crafting expertise, but also her
breathtaking style and design sense.

23 • POT TER CRAFT


More than 1.9 million Americans read Martha Stewart Living and
just as many tune in to her daily syndicated television show. Add
the 35 million home sewers and it’s easy to imagine the eager line
at craft stores and bookstores alike for a book full of sewing tech-
niques and inspiration from the one and only Martha.
Just as big and exhaustive as Martha’s first craft encyclopedia, but
Crafts & Hobbies—Needlework (CRA022000) with a focus that appeals to one of the fastest-growing segments
81/2 x 107/8; 416 pages; 800 full-color photographs of the craft market, Martha Stewart’s Encyclopedia of Sewing and
and 100-150 black-&-white illustrations Fabric Crafts contains every technique the home sewer needs, as
978-0-307-45058-6
well as over 100 projects (including no-sew projects). And, it’s all
$35.00 hardcover (Canada: $43.00)
On sale 3/30/2010 organized perfectly and presented beautifully.
All rights: Crown MARTHA STEWART LIVING MAGAZINE was first published in
1990. Over the years, more than three dozen books have been
National Publicity published by the magazine’s editors. MARTHA STEWART is the
author of dozens of bestselling books on cooking, entertaining,
National Television Appearances
gardening, weddings, and decorating, including the New York Times best-
Advertising seller Martha Stewart’s Encyclopedia of Crafts. She is the host of The
Martha Stewart Living Martha Stewart Show, the successful daily syndicated television show.
Online Promotion
• Advertising on iVillage.com
• Advertising on top craft and sewing websites
and key craft blogs
• Cross-promotion on MarthaStewartCrafts.com &
MarthaStewart.com including advertising and eblasts
• Feature in Crafternews.com
• Feature in Potter Recipe Club newsletter
• Targeted search advertising
Cross-Promotion with Ek Success
Major Craft Group and Bookseller Outreach
Promotion at The National NeedleArts Association and

The Crafts & Hobby Association Trade Shows
4 embroidery | tools and materials how to embroider | embroidery 5

tools and materials how to embroider

ALSO AVAILABLE An embroiderer’s tools include:


1 dressmaker’s carbon paper for print-
ing a temporary design on fabric
2 iron-on transfers for printing a tem-

Martha Stewart’s
porary design on fabric
3 embroidery hoop for holding fabric

Encyclopedia of Crafts
in place while you stitch
4 silk thread—similar in weight to
1 floss—for higher sheen
3
978-0-307-45057-9
5 Wool yarn for canvas and other
heavy fabrics

5 $35.00 hardcover
6 cotton embroidery thread, often
called floss, the most common and
versatile thread

2 4 (Canada: $40.00)
7 linen thread, for a matte, nubby ef-
fect
8 a hot-iron transfer pencil, for draw-
ing a design onto tracing paper,
then ironing it onto fabric
9 a disappearing-ink marker for draw-
ing directly onto fabric
10 embroidery scissors for snipping
very close to the fabric for the tidiest
7 6 results;
11 embroidery needles—fine, sharp nee-
8 dles for fine cloth; larger, blunt-
ended needles for canvas.
9
10

11

A hoop keeps fabric taut for clean stitches TK.


1. Make sure your hands are clean before you handle
fabric or thread. Transfer your selected design onto www.PotterCraft.com
4. Don’t knot the ends of the floss, or it will leave marks.
Instead, secure floss with a few tiny backstitches (see
right side of fabric using one of the methods de- page TK), or pull it through at least 1 inch of the float-
scribed on page TK. ing threads of already existing stitches. Clip the ends
Felt me A smile
Heart-made projects to make and Give
Toyoko Sugiwaka
This quirky and cute new craft book will appeal to the many fans of
the Japanese crafting aesthetic.
Felt Me a Smile is a whimsical guide to creating 16 simple, useful,
and practically irresistible animal-themed projects using felting,
embroidery, crochet, and fabric-painting techniques. The step-
by-step photographs and clearly written instruction help ensure
each project is achievable for crafters of all levels and interests.
The amusing and charming projects include baby booties, a wolf
in removable sheep’s clothing, felted birdhouses, matching mother
and puppy draft protectors, bunny ring holders, and a kissing dove
bowl.
24 • POT TER CRAFT

TOYOkO SUGIWAkA was born in Osaka, Japan, and studied


graphic design at the Osaka College of Design. In 1993 she moved
to Australia as the art director for a printing company before
becoming a freelance graphic designer. Sugiwaka received train-
ing in felting techniques from internationally renowned South
Crafts & Hobbies—Needlework (CRA022000) Australian artist, felter, and dyer India Flint, with whom she
7 x 81/4; 120 pages; 280 full-color photographs and illustrations co-wrote Handmade Style: Felt.
978-0-307-58649-0
$14.99 paper with flaps (Canada: $18.99)
On sale 3/2/2010
British: Murdoch Books
Translation: Murdoch Books
First Serial: Crown

National Publicity
Online Promotion
• Advertising on key craft websites and blogs
• Feature in Crafternews.com
• Craft blogger outreach
Promotion at The National NeedleArts Association
and The Craft & Hobby Association Trade Shows

www.PotterCraft.com
2"
built bY WendY
4"
1"
3
dresses
6"
the sew u Guide to making a Girl’s best Frock
4 Wendy Mullin
From the founder of the Built by Wendy clothing line and the
author of the popular Sew U book series comes Built By Wendy
Dresses, the book every twenty- and thirty-something with a sew-
ing machine has been waiting for.
SHEATH
BACK Downtown designer Wendy Mullin offers up a sewing handbook
4"
with 25 fully customizable variations of her favorite dress silhou-
SHEATH
ettes, complete with three full-sized patterns from her own line
(alone a $45 value). No matter what the situation or occasion,
FRONT

7"
Wendy guides readers through the process of fitting, customizing,

25 • POT TER CRAFT


2" 8
and sewing just the right dress, from the perfect little black dress
7" to a breezy summer tunic. She explains how to assess your shape
Crafts & Hobbies—Sewing (CRA035000) and provides suggestions about which silhouettes will flatter the
8 x 8; 208 pages; 200 full-color illustrations and most. Wendy inspires readers to be their own designers as she
32-color pattern sheets shows how simple adjustments such as adding a collar, changing
978-0-307-46133-9 a sleeve, or switching fabrics can lead to endless sewing possibili-
$27.50 paper over board, concealed wire-o (Canada: $34.00) ties.
On sale 3/2/2010
All rights: Crown
WENDY MULLIN founded Built by Wendy, a NYC–based line of
4" 4"
women’s and men’s clothing and accessories, in 1991. In addition to
1 designing her collections and running her retail business, Wendy
National Publicity authored Sew U and Sew U: Home Stretch; designed a line of sew-
National Print Attention ing patterns for Simplicity; and worked on many collaborations,
Online Promotion including a specialty denim collection for Wrangler Jeans.
• Advertising on sewing and key craft websites SHEATH
SLEEVE

• Cross-promotion on author’s website, builtbywendy.com


• Feature in Crafternews.com
• Craft and sewing blogger outreach
Promotion at the National NeedleArts Association and
the Craft & Hobby Association Trade Shows

9"
2

www.PotterCraft.com
toe-up socks
For eVerY bodY
Adventurous lace, cables, and colorwork
from Wendy knits
Wendy D. Johnson
In the follow-up to her highly successful Socks from the Toe Up,
lifelong knitter Wendy D. Johnson, creator of the popular blog
Wendyknits, gives sock knitters just what they want—more inter-
mediate and advanced designs for the entire family. From complex
cable socks to lacy anklets, Toe-Up Socks for Every Body features
21 sock patterns for men, women, and children.
Socks just might be the perfect knitting project: They are quick,
portable, and make great gifts. Wendy’s approach to knitting socks
26 • POT TER CRAFT

from the toe up rather than the more conventional top down, saves
yarn, avoids grafting, and always ensures a perfect fit. Packed with
written instructions, charts, and expert advice on choosing the
right needles for lacework, cabling without a cable needle, and
knitting stripes in the round, Toe-Up Socks for Every Body will
satisfy any sock knitter’s need for gorgeous designs, while provid-
ing a solid refresher on toe-up sock knitting for those beginning
their very first pair.

Crafts & Hobbies—Knitting (CRA015000) WENDY D. JOHNSON is a lifelong knitter and creator of
77/16 x 10; 144 pages; 50-75 full-color photographs WendyKnits.com, one of the most popular knitting blogs. She has
and 30 2-color illustrations been featured in many major knitting magazines and has created
978-0-307-46385-2 designs and taught classes for Knit Happens, the celebrated yarn
$22.99 paper with flaps (Canada: $27.99) shop in Alexandria, Virginia. She is the author of Wendy Knits and
On sale 3/23/2010
Socks from the Toe Up.
All rights: Crown

National Publicity
Online Promotion
• Advertising on top knitting websites and key craft blogs
• Cross-promotion on author’s website, WendyKnits.com
• Feature in Crafternews.com
• Craft blogger outreach
• Targeted search advertising
Promotional Materials Available for Author’s Classes
and Craft Show Appearances
Promotion at The National NeedleArts Association and
The Craft and Hobby Trade Shows
Outreach to Sock Clubs

ALSO BY WENDY D. JOHNSON


Socks from the Toe Up
978-0-307-44944-3
$22.95 paper
(Canada: $25.95)

www.PotterCraft.com
color knittinG
bAsics
essential techniques, perfect palettes,
and Fresh designs
Melissa Leapman
Tens of thousands of knitters have attended Melissa Leapman’s
classes and bought her previous books because she simplifies
even the most complex material into manageable lessons (and
chapters). This book is for her many fans and any knitter inter-
ested in not only color, but the how-to behind colorwork.
Knitters call themselves crafters rather than artists, and they do
so with pride. However, the lack of formal art training eventually
catches up with them when they start to get creative and pick their

27 • POT TER CRAFT


own colors. Melissa’s authority and expertise make this a book that
even experienced knitters will turn to time and time again.
In Color Knitting Basics, Melissa shares her extensive colorwork
knowledge for the first time—she includes color fundamentals,
plenty of techniques, 10 original projects, and 70 stitch patterns.

Crafts & Hobbies—Knitting (CRA015000) MELISSA LEAPMAN is a widely published knitwear designer,
77/16 x 9; 160 pages; whose patterns have appeared in every premier needlework pub-
180 full-color photographs lication in the country, including Vogue Knitting, Knitter’s, McCall’s,
and 200 full-color illustrations Family Circle, Better Homes and Gardens, and Interweave Knits.
978-0-307-44942-9 She has been a featured guest on DIY’s Knitty Gritty, Lifetime TV’s
$22.99 paper with flaps (Canada: $27.99)
Handmade by Design, and HGTV’s Sew Much More.
On sale 4/27/2010
All rights: Crown

ALSO BY MELISSA LEAPMAN


National Publicity
Tie-in with the author’s travel schedule
Online Promotion
• Advertising on top knitting websites and key craft
blogs
• Feature on Crafternews.com
• Craft blogger outreach
Promotional Materials Available for Author’s Classes Cables Untangled Hot knits Continuous Cables Melissa Leapman’s
978-1-4000-9745-6 978-0-8230-2338-7 978-0-307-34687-2 knitting Beyond Scarves
and Craft Show Appearances $32.50 hardcover $19.95 paper $32.50 hardcover 978-0-8230-2614-2
(CAN: $44.00) (CAN: $24.95) (CAN: $ 37.95) $19.95 paper
Promotion at The National NeedleArts Association Potter Craft Watson-Guptill Potter Craft (CAN: $24.95)
and The Crafts & Hobby Association Trade Shows Watson-Guptill

ALSO BY
NANCY
ALDEN

www.PotterCraft.com
crocHet For beArs
to WeAr
more than 20 perfect projects
for Your Favorite teddies and Friends
Amy O’Neill Houck
Crochet for Bears to Wear provides easy-to-follow instructions
for the perfect—and perfectly tailored—outfit for every toy. Cro-
cheters of every level will adore these fun teddy fashions.
Meet Pearl, Eddy, and Joey, the most fashionable teddy bears
in Alaska. Crochet for Bears to Wear, the follow-up to Knits for
Bears to Wear, features more than 20 of their favorite clothes and
accessories, including sweaters, hats, party wear, and a varsity
jacket. With instructions on how to measure and size, each of the
28 • POT TER CRAFT

adorable designs in this book can be custom fit for any toy. Filled
with photographs of teddy bears at play and quick crochet pat-
Crafts & Hobbies—Crocheting (CRA004000) terns, Crochet for Bears to Wear is an irresistible guide to keeping
85/8 x 85/8; 96 pages; 25-50 full-color photographs and all your favorite toys in style.
15-20 black-&-white illustrations
Writer and designer AMY O’NEILL HOUCk is known for her
978-0-307-46212-1
$16.99 paper (Canada: $21.99)
stylish patterns, attention to detail, and knack for fun-to-make
ON SALE 4/13/2010 crochet constructions. She produces a popular line of patterns,
All rights: Crown
and her crochet designs have been featured in numerous books
and on the covers of the most popular crochet magazines: Cro-
chet Today and Interweave Crochet. Her blog, thehookandi.com,
National Publicity
receives more than 10,000 unique visitors per month.
Online Promotion
• Advertising and Promotion on top craft websites and
key teddy bear blogs
• Cross-promotion on author’s website,
TheHookandI.com
• Feature in Crafternews.com
• Outreach to craft and teddy bear bloggers
Promotion at The National NeedleArts Association
and The Crafts & Hobby Association Trade Shows
Buzz Mailing to Teddy Bear Enthusiasts

ALSO BY AMY O’NEILL HOUCk


knits for Bears to Wear
978-0-307-40661-3
$19.95 paper
(Canada: $22.95)

www.PotterCraft.com
cRocheT lAce
innovATions
20 dazzling designs in broomstick, hairpin,
Tunisian, classic, and exploded lace
Doris Chan
Popular crochet designer Doris Chan reinterprets classic lace
techniques and gives them fresh new life in these 20 gorgeous
fashion-forward designs.
Doris Chan gives crocheters, looking to expand their repertoire,
step-by-step technique instruction on hairpin lace, broomstick
lace, and Tunisian crochet, and includes a valuable section on mak-
ing alterations and choosing shaping options that are best for your
body. Providing sizes from XS to 3 XL, she ensures that each of her

29 • POT TER CRAFT


designs will look good on any body shape. More than just a book
of amazing patt erns, Crochet Lace Innovations is a master class on
fl att ering and form-conscious garment design.
DORiS CHAN crocheted quietly for decades, but in 2002 one
of her crocheted shawls appeared on the Lion Brand website and
she became a renowned designer almost overnight. Since then,
her work has appeared in Family Circle Easy Knitting, Crochet
Craft s & Hobbies—Crocheting (CRA04000) Fantasy, Crochet!, Interweave Knits, Leisure Arts, and various
81/2 x 107/8; 144 pages; 50 full-color photographs and books and booklets, including Stacy Charles’ Superior Crochet
72 two-color illustrations
2009. She is an active member of the Crochet Guild of America.
978-0-307-46382-1
$21.99 paper with fl aps (Canada: $26.99)
On sale 4/13/2010
All rights: Crown

National Publicity
Online Promotion
• Advertising on top crochet and craft websites
• Cross-promotion on author’s website,
doriseverydaycrochet.blogspot.com
• Feature in Craft ernews.com
• Outreach to crochet and craft bloggers
Promotional Materials Available for Author’s Classes and
Craft Show Appearances
Promotion at The National NeedleArts Association and
The Crafts & Hobby Association Trade Shows

ALSO BY
DORiS CHAN

Amazing Crochet Lace Everyday Crochet


978-0-307-33975-1 978-0-307-35373-3
$21.95 paper $21.95 paper
(Canada: $29.95) (Canada: $27.95)

www.PotterCraft.com
The ART oF GiFT
WRAPPinG
50 innovative ideas using organic, unique,
and uncommon Materials
Wanda Wen
Become a wrap star. With just a few minutes of thought, a little
practice, and minimal materials, readers will be able to re-create
the high-style look of professionally wrapped presents.
Gift wrapping expert Wanda Wen believes that the way a pres-
ent is wrapped is as much a part of the gift as what you give. In
The Art of Gift Wrapping, she invites readers to creatively use
organic, luxurious, and even common household materials to dress
any present so it will be long remembered. By mastering just a few
30 • POT TER CRAFT

of her basic techniques and design principles, anyone can trans-


form a simply wrapped gift into something unique and special with
these 50 projects.
WANDA WEN is the founder and creative director of Soolip, a
paperie business she started 12 years ago out of a lifelong passion
for lett er writing and the paper arts. Soolip now has three charm-
Craft s & Hobbies—Papercraft s (CRAO25000) ing boutiques along Melrose Avenue in the heart of Los Angeles’
77/16 x 9; 144 pages; 150–200 full-color photographs design district. Wen and Soolip have been featured in Martha
978-0-307-40847-1
Stewart Weddings, Travel & Leisure, Vogue, InStyle, Elle, and Elle
$24.99 paper over board (Canada: $29.99)
On sale 4/6/2010 Decoration.
British: Foundry Media, LLC
Translation: Foundry Media, LLC
First Serial: Crown

National Publicity
Author Events
out of Los Angeles
Online Promotion
• Cross-promotion on author’s website, soolip.com
• Feature in Craft ernews.com
• Outreach to wedding and style sites and bloggers
• Targeted search advertising
Promotion at The National NeedleArts Association
and The Craft and Hobby Trade Shows

www.PotterCraft.com
watson-
guptill
Amphoto Books, Billboard Books,
and Watson-Guptill Books

www.Watson-Guptill.com
The Weekend
novelisT ReWRiTes
The novel
A step-by-step Guide to Perfecting Your Work
Robert J. Ray
This book, a follow-up to the author’s bestselling The Weekend
Novelist, is a guide for novelists of all levels to revising and rework-
ing a first draft of their novels.
The Weekend Novelist Rewrites the Novel is Robert J. Ray’s follow-
up to the backlist bestseller The Weekend Novelist, which guides
writers to completing a solid first draft of a novel using a practical,
proven 52-weekend program. This book offers a similar guide to
revising and perfecting that first draft, with lessons focusing on
plot and subplot revisions and overall story structure.
ROBERT J. RAY is the author of eight novels, including the
acclaimed Matt Murdock Mystery series, and has also written
several practical writing guides, including The Weekend Novel-
ist and The Weekend Novelist Writes a Mystery. A resident of
Seattle, Washington, he runs writing workshops and formerly taught
writing for the University of Washington’s School of Distance
Learning. He is also a member of Pacific Northwest Writers
Association.

Language Arts—Composition & Creative Writing


51/2 x 81/4; 272 pages; 22 black-&-white graphics
978-0-8230-8443-2
$16.99 paper (Canada: $21.99)
32 • WATSON-guPTiLL

On sale 2/16/2010
British: Lorella Belli Literary Agency
Translation: Lorella Belli Literary Agency
First Serial: Crown

National Publicity
Author Events in Seattle
Online Promotion
Writer’s blogger outreach
Academic Marketing to Writers Workshops and
Classes

ALSO BY
ROBERT J. RAY

The Weekend Novelist


978-0-8230-8450-0
$17.95 paper
(Canada: $21.00)

www.Watson-Guptill.com
MAnGA FoR The
beGinneR chibis
everything You need to start drawing the super-
cute characters of Japanese comics
Christopher Hart
For the legions of manga fans who can’t get enough of the cutest
type of manga character—the chibi.
Chris Hart’s follow-up to his bestselling Manga for the Beginner
shows readers step-by-step exactly how to draw the many kinds
of beloved chibi characters, ranging from the adorable chibi mini-
people and animals to the harmless and hilarious litt le bad guys.
CHRiSTOPHER HART is the world’s bestselling author of draw-
ing and cartooning books. His books have set the standard for art
instruction, both nationally and internationally, and are in print in
eighteen languages. Renowned for up-to-the-minute content and
easy-to-follow steps, Hart’s books have become staples for a new
generation of aspiring artists and professionals, and they have
been selected by the American Library Association for special
Art—Drawing (ART010000) notice.
81/2 x 10; 192 pages; 25 full-color and
500 black-&-white illustrations
978-0-8230-1488-0
$21.99 paper (Canada: $26.99)
On sale 3/23/2010
All rights: Crown

National Publicity

33 • WATSON-guPTiLL
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• Advertising on ICV2.com
• Outreach to manga websites and bloggers
• Cross-promotion on author’s website,
ChrisHartBooks.com
Promotion at Comic-Con in New York and San Diego

ALSO BY CHRiSTOPHER HART


Manga for the Beginner
978-0-8230-3083-5
$21.95 paper
(CAN: $25.95)

Manga Mania Chibi


and Furry Characters
978-0-8230-2977-8
$19.95 paper
(CAN: $24.95)

www.Watson-Guptill.com
neW in PAPeRbAck!

WhAT TheY’ll
neveR Tell You
AbouT The Music
business
The Myths, the secrets, the lies
(& A Few Truths)
Peter M. Thall
This is a must-have music industry reference not only
for aspiring songwriters, performing artists, and record
producers but also for record company executives,
business managers, agents, and attorneys.
From a specialist in entertainment and copyright law comes
the paperback edition of the bestselling and highly lauded
industry guide to the music business that covers issues of
copyright law, royalties, contract provisions, the changes
brought on by satellite radio, the Internet, music licensing,
and more. Packed with real-world ideas and tips, this book
is the essential guide to help songwriters, musicians, execu-
tives, lawyers, and managers understand the music business
and travel its shark-infested waters safely and confidently.
PETER M. THALL is a veteran of more than 40 years of
practicing law, who has represented many of the world’s great-
Music—Business Aspects (MUS004000) est artists, from Simon & Garfunkel and Barry Manilow to ABBA
6 x 9; 352 pages and Pat Benatar. He is a frequent contributor to trade maga-
978-0-8230-0708-0 zines such as Billboard and Broadcasting and has appeared
$19.99 paper (Canada: $24.99) on news programs as an expert on copyright law and the First
On sale 1/12/2010 Amendment. He promotes the book on his law office website:
All rights: Crown www.thallentlaw.com.

National Publicity Pub History: Billboard Books (Spring 2007)


34 •

ISBN: 978-0-8230-8445-6
Online Promotion
Cross-promotion with billboard.com
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Promotional Materials Available for Author’s Classes

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The MusiciAn’s Guide
To licensinG Music
how to Get Your Music into Film, Tv,
Advertising, digital Media & beyond
Darren Wilsey with Daylle Deanna Schwartz
This book on music licensing is a must-have for musicians and
composers of all musical genres who want to tap into the hottest
new income streams and opportunities for exposure offered by
music licensing.
In today’s ever-evolving music industry, music licensing provides
more musicians with greater opportunities for commerical expo-
sure and increased cash flow, whether they’re unknown artists or
big-label stars. The authors, two music industry insiders, cover the
range of technologies used, opportunities available, and pitfalls to
avoid for musicians trying to break in and/or take full advantage of
the music licensing scene.
DARREN WiLSEY is an award-winning composer, songwriter,
music producer, and music supervisor, who has written, produced,
and mixed music for an illustrious list of movie soundtracks, adver-
tisements, and network television, including Third Watch, Sex &
the City, The Hills, and Queer as Folk. His co-author is DAYLLE
DEANNA SCHWARTZ, a respected music industry insider,
author, and educator, who ran her own record label for five years.

Music—Business Aspects (MUS004000)


6 x 9; 304 pages
978-0-8230-1487-3
$19.99 paper (Canada: $24.99) ALSO BY DAYLLE DEANNA SCHWARTZ

35 •
On sale 2/16/2010
All rights: Crown

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Online Promotion
Cross-promotion with billboard.com
Academic Marketing to Music Schools i Don’t Need a Record Deal! The Real Deal Start and Run Your
978-0-8230-7948-3 978-0-8230-8405-0 Own Record Label,
$19.95 paper $19.95 paper Third Edition
Promotional Materials Available for Author’s Workshops (CAN: $24.95) (CAN: $24.95) 978-0-8230-8463-0
and Trade Show Appearances $21.95 paper
(CAN: $26.00)

www.Watson-Guptill.com
PhoTo TRekkinG
A Traveling Photographer’s Guide
to capturing Moments Around the World
Nick Onken
Aspiring travel photographers and travel enthusiasts get a behind-
the-scenes look at professional travel photography with this
insider’s guide to planning a successful photo trip.
Professional travel photographer Nick Onken shares experience
and advice in this inspiring guide to the industry. From an overview
of “who hires,” to the many logistical decisions behind a successful
trip, gear considerations, techniques on the road, and more, Photo
Trekking is for young photographers aspiring to enter the travel
genre, pros seeking a second career, or anyone wishing to capture
places and peoples around the world.
Photography—Travel
101/2 x 9; 160 pages; 170 full-color photographs NiCk ONkEN has traveled the world to produce stunning images
978-0-8174-3280-5 for such clients as Nike, Bank of America, and Lamborghini, as well
$24.99 paper (Canada: $29.99)
as for nonprofi t organizations and publications. His work has been
On sale 3/16/2010
published in Marie Claire, Seventeen, French Cosmopolitan, Smart
All rights: Crown
Money, and elsewhere. Nick can be found at www.nickonken.com.

National Publicity
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• Cross-promotion on author’s website, nickonken.com
• Photography and travel blogger outreach
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36 • AMPHOTO BOOkS

www.Watson-Guptill.com
cReATive nATuRe
& ouTdooR
PhoToGRAPhY,
Revised ediTion
Brenda Tharp

By popular demand, this much-loved guide to “waking up” your


creative vision is now updated for the digital world, with inspiring
advice for taking stronger, more compelling nature photographs
and 150 all-new images.
Amateur photographers who want to take their nature and out-
door images from “okay” to “wow” will love this new edition of
Creative Nature & Outdoor Photography, which updates the author’s
critically acclaimed approach to creative composition with a new
focus on digital photography, including stunning, all-new imagery.
BRENDA THARP is an award-winning photographer, writer, and
teacher specializing in location, nature, and travel photography.
Her images have been featured in numerous magazines, and she
teaches at photography schools throughout the United States,
Photography—Nature & Wildlife (PHO013000) including Maine Media Workshops, Santa Fe Photographic Work-
81/2 x 11; 160 pages; 200 full-color photographs shops, the Rocky Mountain School of Photography, Point Reyes
978-0-8174-3961-3 Field Seminars, and Bett erPhoto.com.
$25.99 paper (Canada: $32.99)
On sale 2/23/2010
All rights: Crown

37 • AMPHOTO BOOkS
National Publicity
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• Cross-promotion on author’s website,
BrendaTharp.com
• Targeted search advertising
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and Schools
Promotion at PhotoPlus Show

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diGiTAl ART
RevoluTion
creating Fine Art with Photoshop
Scott Ligon
The essential guide to creating original digital artwork that takes
Photoshop beyond the technical and into the creative realm, for
artists at all skill levels.
In this book, digital artist and arts educator Scott Ligon demon-
strates the varied and amazing creative potential of digital art, all
from a truly “fi ne art” perspective. While geared toward Photoshop
beginners in early chapters, the book builds on presented con-
cepts and off ers techniques and projects of increasing complexity.
Includes the inspiring work of a wide array of digital artists.

SCOTT LigON is an award-wining digital artist who frequently


lectures on the subjects of creativity, fi lmmaking, and digital art,
and the coordinator for the digital foundation curriculum at the
Cleveland Institute of Art. He is also the author/director of the
short fi lm Escape Velocity, winner of “Best Experimental Film” at
the USA Film Festival in Dallas, which has played in theaters and
Art—Digital & Video (ART046000) festivals all over the world.
81/2 x 107/8; 256 pages; 400 full-color illustrations
978-0-8230-9536-0
$29.99 paper (Canada: $37.99)
On sale 3/9/2010
All rights: Crown
38 • WATSON-guPTiLL

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PoRTRAiT PAinTinG
ATelieR
old Master Techniques and
contemporary Applications
Suzanne Brooker
Foreword by Domenic Cretara
For serious beginners to professional artists who are seeking in-
depth understanding of the old masters’s unparalleled approach
to paint application.
Portrait Painting Atelier provides serious artists with a course of
instruction that demonstrates in step-by-step detail the old mas-
ters’ technique of layering paint over a toned-ground surface, a
process that builds from the transparent dark areas to the more
densely painted lights. In this method, the tone of the ground
serves to unify the overall painting as well as optically infl uenc-
ing the thinly applied layers of pigment, creating the eff ect of a
beautiful glow that illuminates the skin tones and achieves a soft
blending of color tones.
SuZANNE BROOkER received her BFA at the California
Art—Techniques (ART028000) Institute of the Arts in 1979, att ended by invitation the Whit-
9 x 11; 208 pages; 195 full-color and
ney Museum Independent Study program in New York City, and
25 black-&-white illustrations
978-0-8230-9927-6
pursued her drawing and painting studies at the School of Visual
$35.00 hardcover (Canada: $43.00) Arts. Brooker has an MFA from California State University at Long
On sale 3/9/2010 Beach. She has taught drawing and painting at the Gage Academy
All rights: Crown of Art in Seatt tle, Washington since 1999.

National Publicity

39 • WATSON-guPTiLL
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Advertising
The Art Bulletin
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Promotion at the National Arts Material Trade
Association and College Art Association Trade Shows

ALSO AVAiLABLE

Classical Painting Atelier Classical Drawing Atelier


Juliett e Aristides Juliett e Aristides
978-0-8230-0658-8 978-0-8230-0657-1
$35.00 hardcover $29.95 hardcover
(CAN: $40.00) (CAN: $36.95)

www.Watson-Guptill.com
FAiRies ART sTudio
everything You need to create
Your own Magical Fairy World
David Riché
Art by Yishan Li
Appeals to a broad demographic of fairy art enthusiasts, from
the beginner who is new to digital art templates and their creative
potential to the more advanced artist seeking unlimited opportu-
nities for creativity and inspiration.
Fairies are vibrant fi gures in folklore and our imaginations and
have populated the world’s greatest works of art. Fairies Art Studio
shows fairy lovers how to give free rein to their imagination and
create and customize their own fairy characters and their magical
worlds. Accompanying the book is a CD that contains hundreds
of templates of fairy characters, poses, accessories, backgrounds,
and props that can be assembled easily by mixing and matching
Photoshop layered fi les.
Art—Techniques (ART028000) DAViD RiCHÉ is the founder of the leading fairy website, fairies-
81/4 x 91/4; 128 pages; 150 illustrations world.com, and the author of Watercolor Fairies (Watson-Guptill
978-0-8230-1643-3
2004). YiSHAN Li’s artwork has been published in the US, Uk,
$24.99 paper over board with CD (Canada: $29.99)
On sale 3/2/2010
France, Germany, and Switzerland. She draws the monthly strip,
The Adventures of CG! for CosmoGirl! She is also the author/
British: Ilex Press
Translation: Ilex Press
artist for Shoujo Art Studio (Watson-Guptill 2009) and artist for
First Serial: Crown 500 Manga Characters (Collins Design 2007).
ALSO BY ALSO BY
National Publicity DAViD RiCHÉ YiSHAN Li
40 • WATSON-guPTiLL

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• Advertising on ICV2.com
• Cross-promotion on author’s websites, fairiesworld.com
and fairyartist.com
• Outreach to fairy blogger sites
Promotion at Comic Con in New York and San Diego

Watercolor Fairies Shoujo Art Studio


David Riché and 978-0-8230-9973-3
Anna Franklin $25.99 hardcover with CD
978-0-8230-5640-8 (Canada: $32.00)
$24.95 paper
(Canada: $31.00)

www.Watson-Guptill.com
sheRRi hAAb JeWelRY
insPiRATions
Techniques and designs from the Artist’s studio
Sherri Haab
An inside look at what inspires jewelry-making expert and best-
selling how-to author Sherri Haab, for jewelry crafters who want
great projects and step-by-step instruction for a variety of popu-
lar mediums.
In Sherri Haab Jewelry Inspirations, jewelry designer, instructor,
and author Sherri Haab invites jewelry craft ers into her home
studio to learn all about what inspires her to create her fresh,
charming designs, all while providing her signature comprehensive
instruction on a variety of popular techniques. The book begins
with an introductory section, “In the Studio,” which off ers guidance
on how to cultivate ideas and provides an overview of essential
techniques. Sherri then shares her personal archives, collections,
and reminiscences in fi ve chapters that each off er two sources of
inspiration in 25 new projects.
SHERRi HAAB is an award-winning author, illustrator, and prod-
uct designer of how-to books and magazine articles for kids and
Craft s & Hobbies—Jewelry (014000)
adults, with more than 20 titles to her credit. Her bestselling adult
81/2 x 107/8; 160 pages; 300 full-color photos books for Watson-Guptill include The Art of Metal Clay, Beaded
978-0-8230-9901-6 Macramé Jewelry, and The Art of Resin Jewelry. In addition to writ-
$22.99 paper with fl aps (Canada: $27.99 ing books, Sherri gives craft ing seminars throughout the US and
On sale 3/16/2010 abroad.
All rights: Crown

ALSO BY SHERRi HAAB

41 • WATSON-guPTiLL
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• Cross-promotion on author’s website, SherriHaab.com
• Craft blogger outreach
• Feature in Craft ernews.com
The Art of Metal Clay The Art of Resin Jewelry Beaded Macramé Felt, Fabric, and
Promotional Materials Available for Author’s Classes 978-0-8230-0367-9 978-0-8230-0344-0 Jewelry Fiber Jewelry
$21.95 paper $21.95 paper 978-0-8230-2952-5 978-0-8230-9909-2
and Craft Show Appearances (CAN: $26.95) (CAN: $24.95) $12.95 paper $19.95 paper
(CAN: $15.95) (CAN: $23.95)
Promotion at the Craft & Hobby Association Trade Show

www.Watson-Guptill.com
one bAll kniTs GiFTs
20 stylish designs Made with a
single ball, skein, hank, or spool
Fatema, khadija, and
Hajera Habibur-Rahman
For knitters, from advanced beginner to advanced, looking for
stylish gift ideas that all use one ball, hank, or skein of yarn.
From the authors of One Ball Knits Accessories and One Ball Knits
Purses, One Ball Knits Gifts presents 20 fresh, modern designs for
home decor items and personal accessories, all requiring just one
ball, hank, or skein of yarn. From cozy felted slippers to fun baby
toys, from a striped table runner to a ruffl
ed tea cozy, each patt ern
features the kinds of details seen on stylish designer goods: prett y
embroidery, leather touches, and unique embellishments.
FATEMA, kHADiJA, and HAJERA HABiBuR-RAHMAN are
accomplished knitwear designers and the authors of One Ball
Knits Purses and One Ball Knits Accessories. In addition to creating
patt erns for several leading American yarn companies, their
designs have appeared in many knitt ing publications, including
Knitting Digest magazine, and on the knitt ing website knitnet.

Craft s & Hobbies—knitt ing (CRA015000)


71/4 x 91/4; 128 pages; 100 full-color
& 25 black-&-white illustrations
978-0-8230-3324-9
$18.99 paper (Canada: $23.99)
On sale 4/20/2010
All rights: Crown
42 • WATSON-guPTiLL

National Publicity
National Print Attention
Online Promotion
• Craft blogger outreach
• Feature in Craft ernews.com
Buzz Mailing to knitting Stores
Promotion at The National NeedleArts Association
and the Craft & Hobby Association Trade Shows

ALSO BY THESE AuTHORS

One Ball knits Accessories One Ball knits Purses


978-0-8230-3322-5 978-0-8230-3323-2
$18.95 paper (CAN: $22.00) $18.95 paper (CAN: $22.00)

www.Watson-Guptill.com
The sock kniTTeR’s
WoRkshoP
everything knitters need to knit socks beautifully
Ewa Jostes
Stephanie van der Linden
An extensively illustrated, step-by-step survey that includes all
the information that knitters need to knit socks with confidence—
and achieve beautiful results.
In this book, expert sock knitt ers and designers Ewa Jostes and
Stephanie van der Linden guide readers through the process of
knitt ing socks, starting with overviews of materials and tools, the
essentials of sock knitt ing, and how to determine which design
elements are best suited to insteps and heels of various widths.
knitt ers can mix and match from among many diff erent styles of
cast-ons, curff s, heels, and toes to create their own unique designs
that fi t just right. The book also includes information on knitt ing
socks from the toe up and on circular needles; 15 patt erns, from
cute socks for kids to elegant lace socks; and helpful tables for
sizing and yarn choices.
EWA JOSTES and STEPHANiE VAN DER LiNDEN are
experienced knitt ers and teachers of sock-knitt ing techniques, and
Craft s & Hobbies—knitt ing (CRA015000) are co-authors of several books on the subject. Both Ewa’s and
81/4 x 11; 128 pages; 250 full-color Illustrations
Stephanie’s work can be seen on Ravelry, and Stephanie is a con-
978-0-8230-8553-8
$19.99 paper (Canada: $24.99)
tributor to the Internet knitt ing magazine www.twistcollective.com.
On sale 4/20/2010
British: Crown
Translation: Claudia Bohme Rights & Literary Agency

4 3 • WATSON-guPTiLL
First Serial: Crown

National Publicity
Online Promotion
• Advertising on top knitt ing websites and
key craft blogs
• Craft blogger outreach
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and the Craft & Hobby Association Trade Shows

www.Watson-Guptill.com
sculPTinG The
FiGuRe in clAY
An Artistic and Technical Journey
to understanding the creative and
dynamic Forces in Figurative sculpture
Peter Rubino
Targeted at beginning to intermediate artists seeking the
fundamentals of figurative sculpture.
Sculpting the Figure in Clay is an all-inclusive volume that lays out
an easy-to-follow step-by-step method of blocking out the plane
structure and anatomy of the posed fi gure. Author Peter Rubino’s
unique approach utilizes a geometric system consisting of blocks,
simple shapes, and guidelines, which instructs students in a new
and instinctive sculptural style.
PETER RuBiNO is the author of The Portrait in Clay. He has
achieved wide acclaim with his portrait busts and fi gures in
action of famous sports fi gures —Babe Ruth, Michael Jordan, Mickey
Mantle, Lou Gehrig, Ty Cobb, and Wayne Gretsky, to name a few. A
dedicated instructor, Rubino began teaching sculpture more than
25 years ago, fi rst at the Brooklyn Museum Art School, the Haber
Art—Techniques (CRA028000) School of Sculpture on Long Island, N.Y., and the National Acad-
81/2 x 107/8; 192 pages; 475 black-&-white illustrations emy School of Fine Art in NYC. He now conducts sculpture work-
978-0-8230-9924-5 shops internationally and is a featured instructor at the Loveland
$32.50 paper (Canada: $39.95) Academy of Fine Arts in Colorado, the Scott sdale Artist School in
On sale 4/20/2010
Arizona, and the Robert and Mary Montgomery Armory Art Cen-
All rights: Crown ter in West Palm Beach, Florida.
44 • WATSON-guPTiLL

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Association and College Art Association Trade Shows

ALSO BY
PETER RuBiNO

The Portrait in Clay


978-0-8230-4102-2
$24.95 paper
(Canada: $31.00)

www.Watson-Guptill.com
beTTeRPhoTo bAsics
The Absolute beginner’s Guide
to Taking Photos like the Pros
Jim Miotke
For the first time, Jim Miotke, the popular expert behind
BetterPhoto.com, offers his friendly approach and coveted advice
to beginners, with this introduction to photography packed with
tips, techniques, and tons of inspiration to help new shooters take
better photos right away with any camera.
Anyone can take bett er photos. From simple techniques like get-
ting closer to your subject, turning off your fl ash, and locking your
auto-focus, to tips on 20 popular photo projects (photographing
sunsets, fl owers, people, and more), “secrets” from the pros, cool
creative techniques, and much more—all illustrated with stunning
color photos—this book will inspire and instruct today’s budding
photographers.
JiM MiOTkE is a professional photographer and the founder and
president of Bett erPhoto.com, an online resource for photographers.
Photography—Technique (PHO018000) He is author of The BetterPhoto Guide to Digital Photography,
71/2 x 81/2; 240 pages; 200 full-color photographs The BetterPhoto Guide to Digital Nature Photography, and The
978-0-8174-0531-1
BetterPhoto Guide to Photographing Children. He can be found at
$21.99 paper (Canada: $26.99)
On sale 4/27/2010
www.bett erphoto.com and htt p://bett erphotojim.com.
All rights: Crown

National Publicity
Author Events out of Seattle
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4 5 • AMPHOTO BOOkS
• Cross-promotion on author’s website, Bett erPhoto.com
• Outreach to mommy bloggers
• Outreach to photography bloggers
• Targeted search advertising
Promotion at PhotoPlus Show

ALSO BY JiM MiOTkE


The BetterPhoto
guide to Digital
Photography
978-0-8174-3552-3
$24.95 paper
(Canada: $29.95)

The BetterPhoto
guide to Digital
Nature Photography
978-0-8174-3553-0
$24.95 paper
(Canada: $31.00)

The Betterphoto
guide to
Photographing
Children
978-0-8174-2448-0
$24.95 paper
(Canada: $27.95)

www.Watson-Guptill.com
eXPeRiMenTAl
dRAWinG, 30Th
AnniveRsARY ediTion
creative exercises illustrated by
old and new Masters
Robert kaupelis
This classic collection of inventive and stimulating drawing proj-
ects is designed to help beginning to serious artists develop their
own creativity and discover their own way to draw.
Based on the author’s renowned drawing course at New York Uni-
versity, Experimental Drawing is about the experience of drawing,
seeing and understanding drawing, and about the possibilities
of extending traditional concepts concerning the parameters of
drawing.
ROBERT kAuPELiS was Professor of Art and Art Education at
New York University for three decades. His paintings have won
acclaim in more than 50 one-man exhibitions. He was cited by
Herbert Livesey in The Professors as one of the outstanding teach-
Art—Drawing ers of art in the nation and an entire chapter in the book was
81/4 x 11; 192 pages; 200 black-and-white illustrations devoted to his career. kaupelis has conducted workshops from
978-0-8230-1622-8 Alaska to Florida.
$22.99 paper (Canada: $27.99)
On sale 1/12/2010
All rights: Crown

National Publicity
46 • WATSON-guPTiLL

National Print Attention


The Art Bulletin
Academic Marketing to Art Schools
Promotion at National Arts Materials
Trade Association and College Art Association
Trade Shows

www.Watson-Guptill.com
broadway
books

www.BroadwayBooks.com
i cAn’T believe iT’s
noT FATTeninG!
Over 150 Ridiculously Easy Recipes
for the Super Busy
Devin Alexander
From the Biggest Loser’s chef: simple, delicious recipes you can
whip up in a flash that taste like your favorite decadent foods
but are so healthy and lo-cal that they’re perfect for dieters.
Let’s face it, as Americans we want what we want and we want
it NOW! We all say that we want to eat healthy, but so many
people think they don’t have time to cook. Well Devin Alexander,
author of The Most Decadent Diet Ever and the New York Times
bestsellers The Biggest Loser Cookbook and The Biggest Loser
Photo © Stewart Volland

Family Cookbook, is here to show us just how fun and easy cook-
ing can be. I Can’t Believe It’s Not Fattening! reveals the secrets to
making decadent food that is healthy, delicious, and quick and
easy to prepare, with 150 recipes that don’t look, seem, or taste
like “diet food.”
DEViN ALEXANDER is the author of The Most Decadent Diet
Cooking—Quick & Easy (CkB070000) Ever and Fast Food Fix, and the coauthor of the New York Times
73/8 x 91/4; 240 pages; 45 full-color photographs
bestsellers The Biggest Loser Cookbook and The Biggest Loser
ISBN/EAN: 978-0-7679-3157-1
$19.99 paper (Canada: $24.99)
Family Cookbook. A mediagenic professionally trained chef, she
On Sale 3/9/2010 ran her own catering business in Hollywood and has worked as
a personal chef for celebrities such as Reba McEntire. She was a
All rights: Crown
contributing food editor and cooking expert for Women’s Health
magazine and is featured continually on their website in the
National Publicity “Ask the Experts” section. Other articles by her have appeared
National Television Appearances in magazines such as Prevention and Men’s Health, and she has
Author interviews appeared on Good Morning America, The View, and other national
out New York City, Los Angeles, and Philadelphia television shows. Devin has been the chef on the hit reality TV
show The Biggest Loser, and had her own show on the Discovery
Tie-in with Author’s Appearance/Speaking Schedule
Health Channel, Healthy Decadence with Devin Alexander.
Online Promotion
• Outreach to diet and healthy living blogs and websites
• Promotion with Tastebook and other recipe share sites ALSO BY
• Targeted social network advertising DEViN
• Targeted search advertising ALEXANDER
Sweepstakes to Win Author’s Branded Cookware
Products
The Most Decadent Diet Ever!
978-0-7679-2881-6
$19.95 paper (Canada: $22.95)
48• •POT
10 TER CRAFT
BROADWAY

www.BroadwayBooks.com
Gold MedAl
Abs And MoRe
Five Weeks to an olympic body
Dara Torres
Five-time Olympian and forty-plus mom Dara Torres shares her
fitness secrets for staying in jaw-droppingly fabulous shape—at
any age.
Olympic champion Dara Torres shows it’s never too late to be in
spectacular shape—even in your forties and beyond! This is an
accessible, inspiring fitness book, containing all the workout
secrets and stretches that have enabled Torres to compete with—
and beat—athletes half her age, for women at all fitness levels.
Perfectly timed for swimsuit season, Torres’s media appeal will
guarantee a high profile for this highly anticipated book.
DARA TORRES has set three world records and has brought
home twelve Olympic medals, including four golds. She is the first
swimmer from the United States to compete in five Olympics:
Photo © Andrea Mead Cross

1984, 1988, 1992, 2000, and 2008. Most recently, she won three
silver medals in the Beijing Olympic Games in the 50 meter free-
style, 4•100 medley relay, and 4•100 freestyle relay. She lives in
Florida.

Health & Fitness (HEA000000)


73/8 x 91/4; 240 pages ; 60-100 black-&-white photographs
ISBN/EAN: 978-0-7679-3194-6
$25.99 hardcover (Canada: $32.99)
On sale 4/13/2010 ALSO BY
All rights: Crown DARA TORRES

National Publicity
National Television Appearances
Radio Satellite Tour
Author interviews out of FL, NYC, and LA Age is Just a Number
978-0-7679-3191-5
Online Promotion $14.99 paper
(Canada: $18.99)
• Viral video campaign AVAILABLE MARCH 2010
• Targeted social network advertising and promotion
• Outreach to fitness, dieting, women’s interest,
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49 • BROADWAY

Speedo, got Milk, and the PTA

www.BroadwayBooks.com
seAsonAl FRuiT
desseRTs
From orchard, Farm, and Market
Deborah Madison
Deborah Madison’s most important cookbook since Vegetarian
Cooking for Everyone.
Deborah Madison at last does for fruits what she did for vegeta-
bles in Vegetarian Cooking for Everyone in a gorgeous, generous
collection of recipes that includes a wealth of information on un-
usual varieties, where to buy them, and how to serve them.
DEBORAH MADiSON, founding chef of Greens Restaurant in
San Francisco, is the award-winning author of nine cookbooks,
inlcuding The Greens Cookbook (her fi rst), Vegetarian Cooking
for Everyone, and her latest, Vegetable Soups from Deborah
Madison’s Kitchen. She has received the M.F.k. Fisher Mid-Career
Award, the International Association of Culinary Professionals’
Julia Child Cookbook of the Year Award, and three James Beard
Awards. In addition to writing on food and farming for such maga-
zines as Gourmet, Saveur, Orion, and the blog Culinate.com, she
has long been active in Slow Food and other groups involved in
Cooking—Desserts (CkB024000)
local food issues. She was a manager of her local farmers’ market
77/16 x 91/2; 304 pages; 60 full-color photographs
ISBN/EAN: 978-0-7679-1629-5
in Santa Fe and served as a board member of the same market for
$32.50 hardcover (Canada: $39.95) twelve years.
On Sale 4/27/2010
All rights: Crown

National Publicity
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National & Regional NPR Campaign
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out of Santa Fe and Albuquerque, NM
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• Promotion with Tastebook.com: video, recipes,
newslett er features, contests and more
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• Outreach to food, cooking, recipe websites and blogs
• Seasonal recipe promotion with farmers’ market
websites
Buzz Mailings to Food Noisemakers
Extensive Promotions and Mailings to Farmers’ Markets

ALSO BY DEBORAH MADiSON


50• •POT
10 TER CRAFT
BROADWAY

Vegetarian Cooking for Everyone Vegetable Soups from Deborah


978-0-7679-2747-5 Madison’ kitchen
$40.00 hardcover 978-0-7679-1628-8
(Canada: $50.00) $19.95 paper
(Canada: $27.95)
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52 • AgENTS
author/title index
Alexander, Devin . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 48
American Heart Association . . . . . . . . . . . . . . . . 10, 11 Everyday Food: Fresh, Fast, Flavorful . . . . . . . . . . . .7
American Heart Association Complete Guide Experimental Drawing, 30th Anniversary
to Women’s Heart Health . . . . . . . . . . . . . . . . . . . .10 Edition . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 46
American Heart Association Low-Fat,
Low-Cholesterol Cookbook, 4th edition . . . . . . . .11 Fairies Art Studio * . . . . . . . . . . . . . . . . . . . . . . . . . . 40
Art of Gift Wrapping, The . . . . . . . . . . . . . . . . . . . . . 30 Felt Me a Smile . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 24

Barricelli, John . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 16 Gardiner, kay . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .22


BetterPhoto Basics * . . . . . . . . . . . . . . . . . . . . . . . . . 45 Giada’s Home Cooking . . . . . . . . . . . . . . . . . . . . . . . . .8
Bromberg Bros. Blue Ribbon Cookbook. . . . . . . . . . 13 Gold Medal Abs and More . . . . . . . . . . . . . . . . . . . . 49
Bromberg, Bruce . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 13 Grow Great Grub . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 12
Bromberg, Eric . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 13
Brooker, Suzanne . . . . . . . . . . . . . . . . . . . . . . . . . . . . 39 Haab, Sherri . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 41
Built by Wendy Dresses . . . . . . . . . . . . . . . . . . . . . . .25 Habibur-Rahman, Fatema * . . . . . . . . . . . . . . . . . . . 42
Habibur-Rahman, Hajera * . . . . . . . . . . . . . . . . . . . . 42
Chan, Doris J. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 29 Habibur-Rahman, khadija * . . . . . . . . . . . . . . . . . . . 42
Clark, Melissa . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 13 Hansen, kaye . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 19
Color Knitting Basics . . . . . . . . . . . . . . . . . . . . . . . . . .27 Hansen, Liv . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 19
Conscious Kitchen, The . . . . . . . . . . . . . . . . . . . . . . . . 14 Hart, Christopher * . . . . . . . . . . . . . . . . . . . . . . . . . . 33
Cooking for with Friends and Family . . . . . . . . . . . . .9 Houck, Amy O’Neil * . . . . . . . . . . . . . . . . . . . . . . . . . 28
Creative Nature & Outdoor Photography,
Revised Edition . . . . . . . . . . . . . . . . . . . . . . . . . . . . .37
I Can’t Believe It’s Not Fattening! . . . . . . . . . . . . . . 48
Cretara, Domenic . . . . . . . . . . . . . . . . . . . . . . . . . . . . 39
Crochet for Bears to Wear * . . . . . . . . . . . . . . . . . . 28
Johnson, Wendy D. . . . . . . . . . . . . . . . . . . . . . . . . . . .26
Crochet Lace Innovations . . . . . . . . . . . . . . . . . . . . . 29
Jostes, Ewa . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 43

Daman, Eric * . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .6
kaupelis, Robert . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 46
De Laurentiis, Giada . . . . . . . . . . . . . . . . . . . . . . . . . . .8
kosann, Monica Rich. . . . . . . . . . . . . . . . . . . . . . . . . . 18
Digital Art Revolution . . . . . . . . . . . . . . . . . . . . . . . . 38
53 • AuTHOR/ TiTLE iNDEX
author/title index
Leapman, Melissa . . . . . . . . . . . . . . . . . . . . . . . . . . . . .27 Shayne, Ann . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .22
Ligon, Scott . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 38 Sherri Haab Jewelry Inspirations . . . . . . . . . . . . . . . 41
Living with What You Love . . . . . . . . . . . . . . . . . . . . . 18 Simply Spectacular Cakes . . . . . . . . . . . . . . . . . . . . . . 17
Sock Knitter’s Workshop, The . . . . . . . . . . . . . . . . . 43
Madison, Deborah . . . . . . . . . . . . . . . . . . . . . . . . . . . 50 SoNo Baking Company Cookbook, The . . . . . . . . . 16
Manga for the Beginner Chibis * . . . . . . . . . . . . . . 33 Sugiwaka, Toyok o . . . . . . . . . . . . . . . . . . . . . . . . . . . . 24
Martha Stewart Living . . . . . . . . . . . . . . . . . . . . . . 7, 23
Martha Stewart’s Encyclopedia of Sewing Thall, Peter M. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 34
and Fabric Crafts . . . . . . . . . . . . . . . . . . . . . . . . . . .23 Tharp, Brenda . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .37
Mason-Dixon Knitting . . . . . . . . . . . . . . . . . . . . . . . . .22 Toe-Up Socks for Every Body . . . . . . . . . . . . . . . . . . . 26
Meester, Leighton . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .6 Torres, Dara . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 49
Miotke, Jim * . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 45 Trail, Gayla . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 12
Mullin, Wendy . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .25
Musician’s Guide to Licensing Music, The . . . . . . 35 van der Linden, Stephanie . . . . . . . . . . . . . . . . . . . . 43

One Ball Knits Gifts * . . . . . . . . . . . . . . . . . . . . . . . . . 42 Wallace, Paula . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 15


Onken, Nick . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .36 Weekend Novelist Rewrites the Novel, The . . . . . .32
Wen, Wanda . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 30
Perfect Porches . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 15 What They’ll Never Tell You About the
Photo Trekking . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 36 Music Business . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 34
Porschen, Peggy. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 17 Whimsical Bakehouse, The . . . . . . . . . . . . . . . . . . . . . 19
Portrait Painting Atelier . . . . . . . . . . . . . . . . . . . . . . 39 Wilsey, Darren . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 35

Rachael Ray’s Book of Ten . . . . . . . . . . . . . . . . . . . . 20 Yearwood, Trisha . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 9


Ray, Rachael. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 20 You Know You Want It * . . . . . . . . . . . . . . . . . . . . . . . .6
Ray, Robert J. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .32
Riché, David * . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 40 Zissu, Alexandra. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 14
Rubino, Peter . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 44

Schwartz, Daylle Deanna . . . . . . . . . . . . . . . . . . . . . 35


54 • AuTHOR/ TiTLE iNDEX

Sculpting the Figure in Clay . . . . . . . . . . . . . . . . . . . 44 * Books of interest to young readers


Seasonal Fruit Desserts . . . . . . . . . . . . . . . . . . . . . . . 50
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