Professional Documents
Culture Documents
lexandra Grablewski from Toe-Up Socks for EveryBody, page 26 Photo © 2009 by Quentin Bacon from Bromberg Bros. Blue Ribbon Cookbook, page 13
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agents
table of
potter craft
watson-guptill
clarkson potter
broadway books
author/title index
ordering information
contents
clarkson
potter
www.ClarksonPotter.com
You knoW You
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WAnt it
• CLARkSON
style—inspiration—confidence
Eric Daman, costume designer for Gossip Girl
Foreword by Leighton Meester
6 10
Emmy-winning costume designer Eric Daman (of the hit show Gossip
Girl) presents a guide for women to learn the basics of style, get
inspired, and then break the rules with humor and originality.
As the head costume designer for Gossip Girl and an Emmy-
winning designer for Sex & the City, Daman knows how to turn
characters into icons through their clothes. Now, he shows how
any reader, no matter her fashion background or lack thereof, can
create looks that are showstopping, beautiful, yet practical for real
life. After teaching the reader style, shape, and silhouette basics,
Daman frees her to make her look her own—mixing and matching,
and adding signature pieces. With absolutely no sense of snob-
bery but with a ton of charm, he teaches women how they can use
inspiration from the world around them to look and feel gorgeous—
and unique—every day.
Self-Help—Fashion (SEL000000) ERIC DAMAN is the costume designer for Gossip Girl and
8 x 10; 208 pages; 200-300 full-color photographs previously won an Emmy for his work on Sex & the City. He is the
978-0-307-46458-3
creative director of Charlotte Russe, one of the biggest mall-based
$29.99 hardcover (Canada: $37.99 )
On sale 12/29/2009
fashion stores in the country. LEIGHTON MEESTER plays Blair
Waldorf, the “Queen B” of Gossip Girl. She has been featured on
British: Endeavor Agency, Inc.
Translation: Endeavor Agency, Inc.
the cover or in the pages of hundreds of fashion magazines.
First Serial: Crown
National Publicity
National Review and Feature Attention
Author Events
National Radio Campaign
Online Promotion
• Advertising at fashion and gossip websites
• Major outreach to Gossip Girl fan websites
and groups
• Targeted social network advertising
Cross-Promotion with Charlotte Russe
Cross-Promotion on CWTV.com
Promotional Materials Availalble
Blow-Ups Available Upon Request
www.ClarksonPotter.com
eVerYdAY Food:
National Publicity
National Television Appearances
National Radio Campaign
Advertising
Everyday Food
Online Promotion
• Major online advertising at USAToday.com
and iVillage.com
• New York Times online campaign (Mother’s Day)
• Advertising on food websites and on women’s blog hive
• Cross-promotion at MarthaStewart.com
• Feature in Potter Recipe Club newsletter
• Blogger Outreach
P.O.P
12-Copy Floor Display 12-Copy Mixed Floor Display
978-0-307-59191-3 978-0-307-59192-0
$299.88 (Canada: $359.88) $299.88 (Canada: $359.88)
Blow-Ups Available Upon Request
ALSO
AVAILABLE
Everyday Food:
Great Food Fast
978-0-307-35416-7
$24.95 paper with flaps
(Canada: $30.00)
www.ClarksonPotter.com
GiAdA’s Home
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cookinG
• CLARkSON
pes for simple and healthy dishes, rooted in her love of Italy and
America.
GIADA DE LAURENTIIS attended the Cordon Bleu in Paris,
and then worked in a variety of Los Angeles restaurants before
starting her own catering company, GDL Foods. Giada is the
Cooking (CKB000000) author of the New York Times bestsellers Everyday Italian, Giada’s
77/16 x 91/2; 240 pages; 75 full-color photographs Family Dinners, Everyday Pasta, and Giada’s Kitchen and the host
ISBN/EAN: 978-0-307-45101-9 of four extremely popular Food Network shows, Everyday Italian,
$35.00 hardcover (Canada: $43.00) Behind the Bash, Giada’s Weekend Getaways, and the new Giada
ON SALE 4/6/2010 at Home. Giada’s Home Cooking is her fifth book.
All rights: Crown
National Publicity
National Television Appearances
10-City Author Tour
Online Promotion
• Major advertising at USAToday.com, iVillage.com,
FoodNetwork.com and People.com
• New York Times online campaign (Mother’s Day)
• Targeted social network advertising
• Cross-promotion at GiadaDeLaurentiis.com
• Feature in Potter Recipe Club newsletter
Blow-Ups Available Upon Request
www.ClarksonPotter.com
cookinG For
National Publicity
National Television Appearances
National Radio campaign
National Satellite Tour
8-City Author Tour
Online Promotion
• Cross-promotion at TrishaYearwood.com
• E-blast to fanbase
• Feature in Potter Recipe Club newsletter
Tie-in with Music Promotion
Blow-Ups Available Upon Request
ALSO BY
TRISHA
YEARWOOD
Georgia Cooking in an
Oklahoma kitchen
978-0-307-38137-8
$29.95 hardcover
(Canada: $34.00)
www.ClarksonPotter.com
AmericAn HeArt
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AssociAtion complete
1010• CLARkSON
Guide to Women’s
HeArt HeAltH
the Go red For Women Way to long life and Vitality
American Heart Association
The #1 authority on cardiovascular health and the force behind
the Go Red For Women campaign presents their first ever, author-
itative guide to heart health for women at every age.
The AHA provides all the information women need in any decade
of their lives. First walking women through the basics of general
cardiovascular health and how women’s hearts differ from men’s,
the AHA then provides vital advice on age-specific variables such
as drinking, oral contraceptives, pregnancy, weight gain, hormone
therapy, menopause, and aging. Crucial, concrete guidance on
diet, exercise, working with healthcare providers, and testing for
and treating heart conditions will help women extend their longev-
ity and greatly improve their quality of life.
THE AMERICAN HEART ASSOCIATION is the nation’s pre-
mier authority on heart health. Its bestselling library of cookbooks
and guides includes The New American Heart Association Cook-
book, 7th Edition; American Heart Association No-Fad Diet; Ameri-
can Heart Association Low-Salt Cookbook, 3rd Edition; American
Health—Diseases—Heart Health/Health & Fitness—Women’s
Heart Association Low-Calorie Cookbook; and American Heart
(HEA039080/HEA024000) Association Quick & Easy Cookbook. For more information, visit
61/8 x 91/4; 304 pages www.americanheart.org.
978-0-307-45060-9
$26.00 hardcover (Canada: $32.00)
ON SALE 12/29/2009
British: American Heart Association
Translation: American Heart Association
First Serial: Crown
National Publicity
Cross-Promotion with American Heart Association
Online Promotion
• New York Times online campaign
• Advertising on Prevention.com ALSO BY THE AMERICAN HEART ASSOCIATION
• Blogger outreach
• Feature in Potter Recipe Club newsletter
• Feature in Read it Forward newsletter
Cross-Promotion with Go Red For Women Campaign
Promotional Materials Available for AHA Use at
Events and Conferences
Buzz Mailing to Major Women’s Organizations,
Medical Groups and Political Big Mouths
www.ClarksonPotter.com
neW in pAperbAck!
www.ClarksonPotter.com
GroW GreAt Grub
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Gayla Trail
For the burgeoning audience of gardeners who want to grow
their own food, even with space constraints, this is the essential,
encouraging, hip guide from an urban gardening expert.
1210
Generations X and Y want it all: to live in the city and eat fresh,
organic, affordable produce. Sales of vegetable and herb seeds
and plants were up by 40 percent from 2007 to 2008, as home-
growing, container gardening, canning, and preserving are having
a major resurgence. Gayla Trail, urban gardening advocate and
founder of YouGrowGirl.com, provides readers all the advice they
need to get started, maintain, and enjoy the fruits (and vegeta-
bles!) of their efforts, including:
• Determining the limitations of a space and how
to overcome them
• Details on edible plants
• Storing and preserving advice
• Recipes and lifestyle projects for crafty green thumbs
Gardening—Vegetables (GAR025000)
77/16 x 9; 208 pages; 100 full-color photographs GAYLA TRAIL is the creator of the thriving online community
ISBN/EAN: 978-0-307-45201-6 YouGrowGirl.com. She is a regular contributor to magazines and
$19.99 paper (Canada: $24.99) frequently speaks on urban gardening, ecology, and community.
On sale 2/2/2010 Her work as a writer and photographer has appeared in the New
All rights: Crown York Times, Newsweek, ReadyMade, Domino, Budget Living,
Sierra Club Magazine, Gardening Life, LA Times, Life, and more.
National Publicity She is the author of You Grow Girl: The Groundbreaking Guide
to Gardening.
Online Promotion
• Advertising on food and gardening websites
• Cross-promotion on author’s website, YouGrowGirl.com
• Outreach to food, gardening, design, and craft bloggers
Promotional Materials Available for Author’s Ongoing
Garden Events
www.ClarksonPotter.com
bromberG bros. blue
National Publicity
National Television Appearances
Online Promotion
• Advertising on the Gawker network
• Advertising on food sites
• Cross-promotion at BlueRibbonRestaurants.com
• Blogger outreach
• Feature in Potter Recipe Club newsletter
Materials Available for Promotion at Restaurant
Locations
Potential Cross-Promotion with Author’s
Vendor Partners
www.ClarksonPotter.com
tHe conscious
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kitcHen
1410• CLARkSON
www.ClarksonPotter.com
perFect porcHes
National Publicity
National Print Attention
Online Promotion
• Advertising on home and design websites
• Blogger outreach
Buzz Mailing to Booksellers
www.ClarksonPotter.com
tHe sono bAkinG
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compAnY cookbook
• CLARkSON
For fans of PBS’s Everyday Baking from Everyday Food and home
bakers seeking one easy-to-follow reference for all their sweet
and savory baking needs, from breakfast breads to beautiful party
cakes.
John Barricelli, owner of the SoNo Baking Company & Café in
South Norwalk, Connecticut, presents 125 recipes for sweet and
savory breads and baked goods, with a focus on techniques and
finishing skills to produce beautiful, bakery-quality results at home.
In The SoNo Baking Company Cookbook, John presents a com-
prehensive and inviting cookbook with easy-to-follow directions. It
will empower novices and advanced bakers to revamp their baking
repertoires and create new variations on old favorites.
A third-generation baker, JOHN BARRICELLI graduated from
the Culinary Institute of America and worked at River Café, Le
Bernardin, and the Four Seasons Restaurant. He owned and
Cooking—Baking (CKB004000) ran Cousin John’s Café and Bakery in Brooklyn for ten years.
77/16 x 91/2; 288 pages; 100 full-color photographs John worked at Martha Stewart Living Omnimedia, becoming a
978-0-307-44945-0
featured chef on Everyday Food, and in 2008 he became host of
$35.00 hardcover (Canada: $43.00)
On sale 3/9/2010 the spin-off Everyday Baking from Everday Food. In 2005, John
opened the SoNo Baking Company and Café in South Norwalk,
All rights: Crown
Connecticut. The New York Times called it “superb,” and SoNo has
become a destination for foodies across the Northeast.
National Publicity
National Television Appearances
Advertising
Local CT Transit Advertising
Online Promotion
• Cross-promotion at SonoBaking.com
• E-blast to author’s fan database
• Feature in Potter Recipe Club newsletter
• Outreach to food bloggers
Promotional Materials Available
Blow-Ups Available Upon Request
www.ClarksonPotter.com
simplY
National Publicity
Online Promotion
• Advertising on food and baking websites and blogs
• Advertising at Craftster.org
• Feature in Potter Recipe Club newsletter
• Blogger outreach
Outreach to Cooking and Baking Schools
ALSO BY
PEGGY PORSCHEN
Pretty Party Cakes
978-0-307-33707-8
$30.00 hardcover
(Canada: $42.00)
www.ClarksonPotter.com
liVinG WitH WHAt
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You loVe
• CLARkSON
www.ClarksonPotter.com
19 • CLARkSON POT TER
neW in pAperbAck!
tHe WHimsicAl
bAkeHouse
Fun-to-make cakes that taste
as Good as they look
kaye Hansen and Liv Hansen
Foreword by Meredith Vieira
The Cake Bible meets Dr. Seuss in this delightfully original
guide to baking and decorating, uniquely eye-catching
celebration of cakes.
Three neon-bright layers of cake, tilted at a jaunty angle; a
Jackson Pollock–inspired cheesecake spattered with choc-
olate, caramel, and peanut butter icing; a starry night cake—
these are only a few examples of the unfettered creativity
at work at the Riviera Bakehouse. Kaye and Liv believe that
a cake should taste as good as it looks, so they skip esoteric
(and inedible) decorations in favor of amusing designs and
fabulous flavors that are easy to make and delicious to eat.
With time-tested tips and complete information on every-
thing from mixing colors to adjusting pan sizes, The Whimsi-
cal Bakehouse is the ultimate guide to creating delicious,
showstopping confections that are completely original.
Cooking—Baking—Cakes (CKB014000)
77/16 x 10; 160 pages; 75 full-color photographs kAYE HANSEN is a self-taught baker and the owner of
978-0-307-58754-1 the Riviera Bakehouse in Westchester. LIV HANSEN was
$17.00 paper (Canada: $21.00) trained as a painter before turning her eye for color and
On sale 1/26/2010 composition to buttercream and melted chocolate. The
All rights: Crown bakery has been featured in the New York Times, and the
Hansens have appeared on the Today show, Food Network,
National Publicity
The Early Show and The View. Both Kaye and Liv reside in
Rockland County.
National Print Attention
Local Events out of New York Pub History: A Clarkson Potter Hardcover (Summer 2002)
www.ClarksonPotter.com
20 • CLARkSON POT TER
rAcHAel rAY’s
book oF ten
Rachael Ray
Foreword by John Cusimano
For the millions of Americans who can’t get enough of Rachael
Ray’s signature, efficient approach to everyday cooking.
From the queen of 30-minute meals comes a treasure trove
compendium of quick, easy, and economical recipes. With all of
her favorite recipes in one place and a new feature of Rach’s lists
of 10, Rachael will have even the busiest home cooks turning out
flavorful meals each and every day. There are more than 300
recipes—including thirty top ten lists of recipes—that have pleased
Rachael’s loyal following and her very own family for years.
RACHAEL RAY is a best-selling cookbook author and the host
Photo Credit: Jim Wright
National Publicity
National Morning Shows
National Nighttime Talk Shows
Promotion on Rachael Ray Show and
in Everyday with Rachael Ray Magazine
Radio Tour Rachael Ray’s Rachael Ray 365: Rachael Ray:
Big Orange Book No Repeats Just in Time
Author Interviews out of New York 978-0-307-38319-8 978-1-4000-8254-4 978-0-307-38318-1
$24.95 paper with flaps $19.95 paper with flaps $19.95 paper with flaps
(CAN: $27.95) (CAN: $22.95) (CAN: $25.95)
P.O.P.
8-Copy Floor Display
978-0-307-59194-4
$160.00 (Canada: $199.60)
Rachael Ray 2, 4, 6, 8 Rachael Ray Rachael Ray’s 30-Minute Yum-O! The Family
978-1-4000-8256-8 Express Lane Meals Get Real Meals Cookbook
$19.95 paper with flaps 978-1-4000-8255-1 978-1-4000-8253-7 978-0-307-40726-9
(CAN: $26.95) $18.95 paper with flaps $19.95 paper with flaps $22.50 hardcover
(CAN: $24.95) (CAN: $26.95) (CAN: $25.50)
www.ClarksonPotter.com
potter
craft
www.PotterCraft.com
neW in pAperbAck!
mAson-diXon
knittinG
the curious knitter’s Guide: stories, patterns,
Advice, opinions, Questions, Answers, Jokes,
and pictures created for knitters everywhere
Who share the Give ‘em Hell spirit of
Just picking up the needles and making stuff
kay Gardiner and Ann Shayne
22 • POT TER CRAFT
www.PotterCraft.com
mArtHA steWArt’s
encYclopediA
oF seWinG And
FAbric crAFts
basic techniques and 150 inspired ideas for sewing,
embroidery, Appliqué, Quilting, dyeing, and printing
The Editors of Martha Stewart Living Magazine
Whether you just bought your first sewing machine or have been
sewing for years, this is a must-have book. It captures not only
Martha Stewart’s unsurpassed crafting expertise, but also her
breathtaking style and design sense.
Martha Stewart’s
porary design on fabric
3 embroidery hoop for holding fabric
Encyclopedia of Crafts
in place while you stitch
4 silk thread—similar in weight to
1 floss—for higher sheen
3
978-0-307-45057-9
5 Wool yarn for canvas and other
heavy fabrics
5 $35.00 hardcover
6 cotton embroidery thread, often
called floss, the most common and
versatile thread
2 4 (Canada: $40.00)
7 linen thread, for a matte, nubby ef-
fect
8 a hot-iron transfer pencil, for draw-
ing a design onto tracing paper,
then ironing it onto fabric
9 a disappearing-ink marker for draw-
ing directly onto fabric
10 embroidery scissors for snipping
very close to the fabric for the tidiest
7 6 results;
11 embroidery needles—fine, sharp nee-
8 dles for fine cloth; larger, blunt-
ended needles for canvas.
9
10
11
National Publicity
Online Promotion
• Advertising on key craft websites and blogs
• Feature in Crafternews.com
• Craft blogger outreach
Promotion at The National NeedleArts Association
and The Craft & Hobby Association Trade Shows
www.PotterCraft.com
2"
built bY WendY
4"
1"
3
dresses
6"
the sew u Guide to making a Girl’s best Frock
4 Wendy Mullin
From the founder of the Built by Wendy clothing line and the
author of the popular Sew U book series comes Built By Wendy
Dresses, the book every twenty- and thirty-something with a sew-
ing machine has been waiting for.
SHEATH
BACK Downtown designer Wendy Mullin offers up a sewing handbook
4"
with 25 fully customizable variations of her favorite dress silhou-
SHEATH
ettes, complete with three full-sized patterns from her own line
(alone a $45 value). No matter what the situation or occasion,
FRONT
7"
Wendy guides readers through the process of fitting, customizing,
9"
2
www.PotterCraft.com
toe-up socks
For eVerY bodY
Adventurous lace, cables, and colorwork
from Wendy knits
Wendy D. Johnson
In the follow-up to her highly successful Socks from the Toe Up,
lifelong knitter Wendy D. Johnson, creator of the popular blog
Wendyknits, gives sock knitters just what they want—more inter-
mediate and advanced designs for the entire family. From complex
cable socks to lacy anklets, Toe-Up Socks for Every Body features
21 sock patterns for men, women, and children.
Socks just might be the perfect knitting project: They are quick,
portable, and make great gifts. Wendy’s approach to knitting socks
26 • POT TER CRAFT
from the toe up rather than the more conventional top down, saves
yarn, avoids grafting, and always ensures a perfect fit. Packed with
written instructions, charts, and expert advice on choosing the
right needles for lacework, cabling without a cable needle, and
knitting stripes in the round, Toe-Up Socks for Every Body will
satisfy any sock knitter’s need for gorgeous designs, while provid-
ing a solid refresher on toe-up sock knitting for those beginning
their very first pair.
Crafts & Hobbies—Knitting (CRA015000) WENDY D. JOHNSON is a lifelong knitter and creator of
77/16 x 10; 144 pages; 50-75 full-color photographs WendyKnits.com, one of the most popular knitting blogs. She has
and 30 2-color illustrations been featured in many major knitting magazines and has created
978-0-307-46385-2 designs and taught classes for Knit Happens, the celebrated yarn
$22.99 paper with flaps (Canada: $27.99) shop in Alexandria, Virginia. She is the author of Wendy Knits and
On sale 3/23/2010
Socks from the Toe Up.
All rights: Crown
National Publicity
Online Promotion
• Advertising on top knitting websites and key craft blogs
• Cross-promotion on author’s website, WendyKnits.com
• Feature in Crafternews.com
• Craft blogger outreach
• Targeted search advertising
Promotional Materials Available for Author’s Classes
and Craft Show Appearances
Promotion at The National NeedleArts Association and
The Craft and Hobby Trade Shows
Outreach to Sock Clubs
www.PotterCraft.com
color knittinG
bAsics
essential techniques, perfect palettes,
and Fresh designs
Melissa Leapman
Tens of thousands of knitters have attended Melissa Leapman’s
classes and bought her previous books because she simplifies
even the most complex material into manageable lessons (and
chapters). This book is for her many fans and any knitter inter-
ested in not only color, but the how-to behind colorwork.
Knitters call themselves crafters rather than artists, and they do
so with pride. However, the lack of formal art training eventually
catches up with them when they start to get creative and pick their
Crafts & Hobbies—Knitting (CRA015000) MELISSA LEAPMAN is a widely published knitwear designer,
77/16 x 9; 160 pages; whose patterns have appeared in every premier needlework pub-
180 full-color photographs lication in the country, including Vogue Knitting, Knitter’s, McCall’s,
and 200 full-color illustrations Family Circle, Better Homes and Gardens, and Interweave Knits.
978-0-307-44942-9 She has been a featured guest on DIY’s Knitty Gritty, Lifetime TV’s
$22.99 paper with flaps (Canada: $27.99)
Handmade by Design, and HGTV’s Sew Much More.
On sale 4/27/2010
All rights: Crown
ALSO BY
NANCY
ALDEN
www.PotterCraft.com
crocHet For beArs
to WeAr
more than 20 perfect projects
for Your Favorite teddies and Friends
Amy O’Neill Houck
Crochet for Bears to Wear provides easy-to-follow instructions
for the perfect—and perfectly tailored—outfit for every toy. Cro-
cheters of every level will adore these fun teddy fashions.
Meet Pearl, Eddy, and Joey, the most fashionable teddy bears
in Alaska. Crochet for Bears to Wear, the follow-up to Knits for
Bears to Wear, features more than 20 of their favorite clothes and
accessories, including sweaters, hats, party wear, and a varsity
jacket. With instructions on how to measure and size, each of the
28 • POT TER CRAFT
adorable designs in this book can be custom fit for any toy. Filled
with photographs of teddy bears at play and quick crochet pat-
Crafts & Hobbies—Crocheting (CRA004000) terns, Crochet for Bears to Wear is an irresistible guide to keeping
85/8 x 85/8; 96 pages; 25-50 full-color photographs and all your favorite toys in style.
15-20 black-&-white illustrations
Writer and designer AMY O’NEILL HOUCk is known for her
978-0-307-46212-1
$16.99 paper (Canada: $21.99)
stylish patterns, attention to detail, and knack for fun-to-make
ON SALE 4/13/2010 crochet constructions. She produces a popular line of patterns,
All rights: Crown
and her crochet designs have been featured in numerous books
and on the covers of the most popular crochet magazines: Cro-
chet Today and Interweave Crochet. Her blog, thehookandi.com,
National Publicity
receives more than 10,000 unique visitors per month.
Online Promotion
• Advertising and Promotion on top craft websites and
key teddy bear blogs
• Cross-promotion on author’s website,
TheHookandI.com
• Feature in Crafternews.com
• Outreach to craft and teddy bear bloggers
Promotion at The National NeedleArts Association
and The Crafts & Hobby Association Trade Shows
Buzz Mailing to Teddy Bear Enthusiasts
www.PotterCraft.com
cRocheT lAce
innovATions
20 dazzling designs in broomstick, hairpin,
Tunisian, classic, and exploded lace
Doris Chan
Popular crochet designer Doris Chan reinterprets classic lace
techniques and gives them fresh new life in these 20 gorgeous
fashion-forward designs.
Doris Chan gives crocheters, looking to expand their repertoire,
step-by-step technique instruction on hairpin lace, broomstick
lace, and Tunisian crochet, and includes a valuable section on mak-
ing alterations and choosing shaping options that are best for your
body. Providing sizes from XS to 3 XL, she ensures that each of her
National Publicity
Online Promotion
• Advertising on top crochet and craft websites
• Cross-promotion on author’s website,
doriseverydaycrochet.blogspot.com
• Feature in Craft ernews.com
• Outreach to crochet and craft bloggers
Promotional Materials Available for Author’s Classes and
Craft Show Appearances
Promotion at The National NeedleArts Association and
The Crafts & Hobby Association Trade Shows
ALSO BY
DORiS CHAN
www.PotterCraft.com
The ART oF GiFT
WRAPPinG
50 innovative ideas using organic, unique,
and uncommon Materials
Wanda Wen
Become a wrap star. With just a few minutes of thought, a little
practice, and minimal materials, readers will be able to re-create
the high-style look of professionally wrapped presents.
Gift wrapping expert Wanda Wen believes that the way a pres-
ent is wrapped is as much a part of the gift as what you give. In
The Art of Gift Wrapping, she invites readers to creatively use
organic, luxurious, and even common household materials to dress
any present so it will be long remembered. By mastering just a few
30 • POT TER CRAFT
National Publicity
Author Events
out of Los Angeles
Online Promotion
• Cross-promotion on author’s website, soolip.com
• Feature in Craft ernews.com
• Outreach to wedding and style sites and bloggers
• Targeted search advertising
Promotion at The National NeedleArts Association
and The Craft and Hobby Trade Shows
www.PotterCraft.com
watson-
guptill
Amphoto Books, Billboard Books,
and Watson-Guptill Books
www.Watson-Guptill.com
The Weekend
novelisT ReWRiTes
The novel
A step-by-step Guide to Perfecting Your Work
Robert J. Ray
This book, a follow-up to the author’s bestselling The Weekend
Novelist, is a guide for novelists of all levels to revising and rework-
ing a first draft of their novels.
The Weekend Novelist Rewrites the Novel is Robert J. Ray’s follow-
up to the backlist bestseller The Weekend Novelist, which guides
writers to completing a solid first draft of a novel using a practical,
proven 52-weekend program. This book offers a similar guide to
revising and perfecting that first draft, with lessons focusing on
plot and subplot revisions and overall story structure.
ROBERT J. RAY is the author of eight novels, including the
acclaimed Matt Murdock Mystery series, and has also written
several practical writing guides, including The Weekend Novel-
ist and The Weekend Novelist Writes a Mystery. A resident of
Seattle, Washington, he runs writing workshops and formerly taught
writing for the University of Washington’s School of Distance
Learning. He is also a member of Pacific Northwest Writers
Association.
On sale 2/16/2010
British: Lorella Belli Literary Agency
Translation: Lorella Belli Literary Agency
First Serial: Crown
National Publicity
Author Events in Seattle
Online Promotion
Writer’s blogger outreach
Academic Marketing to Writers Workshops and
Classes
ALSO BY
ROBERT J. RAY
www.Watson-Guptill.com
MAnGA FoR The
beGinneR chibis
everything You need to start drawing the super-
cute characters of Japanese comics
Christopher Hart
For the legions of manga fans who can’t get enough of the cutest
type of manga character—the chibi.
Chris Hart’s follow-up to his bestselling Manga for the Beginner
shows readers step-by-step exactly how to draw the many kinds
of beloved chibi characters, ranging from the adorable chibi mini-
people and animals to the harmless and hilarious litt le bad guys.
CHRiSTOPHER HART is the world’s bestselling author of draw-
ing and cartooning books. His books have set the standard for art
instruction, both nationally and internationally, and are in print in
eighteen languages. Renowned for up-to-the-minute content and
easy-to-follow steps, Hart’s books have become staples for a new
generation of aspiring artists and professionals, and they have
been selected by the American Library Association for special
Art—Drawing (ART010000) notice.
81/2 x 10; 192 pages; 25 full-color and
500 black-&-white illustrations
978-0-8230-1488-0
$21.99 paper (Canada: $26.99)
On sale 3/23/2010
All rights: Crown
National Publicity
33 • WATSON-guPTiLL
Online Promotion
• Advertising on ICV2.com
• Outreach to manga websites and bloggers
• Cross-promotion on author’s website,
ChrisHartBooks.com
Promotion at Comic-Con in New York and San Diego
www.Watson-Guptill.com
neW in PAPeRbAck!
WhAT TheY’ll
neveR Tell You
AbouT The Music
business
The Myths, the secrets, the lies
(& A Few Truths)
Peter M. Thall
This is a must-have music industry reference not only
for aspiring songwriters, performing artists, and record
producers but also for record company executives,
business managers, agents, and attorneys.
From a specialist in entertainment and copyright law comes
the paperback edition of the bestselling and highly lauded
industry guide to the music business that covers issues of
copyright law, royalties, contract provisions, the changes
brought on by satellite radio, the Internet, music licensing,
and more. Packed with real-world ideas and tips, this book
is the essential guide to help songwriters, musicians, execu-
tives, lawyers, and managers understand the music business
and travel its shark-infested waters safely and confidently.
PETER M. THALL is a veteran of more than 40 years of
practicing law, who has represented many of the world’s great-
Music—Business Aspects (MUS004000) est artists, from Simon & Garfunkel and Barry Manilow to ABBA
6 x 9; 352 pages and Pat Benatar. He is a frequent contributor to trade maga-
978-0-8230-0708-0 zines such as Billboard and Broadcasting and has appeared
$19.99 paper (Canada: $24.99) on news programs as an expert on copyright law and the First
On sale 1/12/2010 Amendment. He promotes the book on his law office website:
All rights: Crown www.thallentlaw.com.
ISBN: 978-0-8230-8445-6
Online Promotion
Cross-promotion with billboard.com
Academic Marketing to Music Schools
Promotional Materials Available for Author’s Classes
www.Watson-Guptill.com
The MusiciAn’s Guide
To licensinG Music
how to Get Your Music into Film, Tv,
Advertising, digital Media & beyond
Darren Wilsey with Daylle Deanna Schwartz
This book on music licensing is a must-have for musicians and
composers of all musical genres who want to tap into the hottest
new income streams and opportunities for exposure offered by
music licensing.
In today’s ever-evolving music industry, music licensing provides
more musicians with greater opportunities for commerical expo-
sure and increased cash flow, whether they’re unknown artists or
big-label stars. The authors, two music industry insiders, cover the
range of technologies used, opportunities available, and pitfalls to
avoid for musicians trying to break in and/or take full advantage of
the music licensing scene.
DARREN WiLSEY is an award-winning composer, songwriter,
music producer, and music supervisor, who has written, produced,
and mixed music for an illustrious list of movie soundtracks, adver-
tisements, and network television, including Third Watch, Sex &
the City, The Hills, and Queer as Folk. His co-author is DAYLLE
DEANNA SCHWARTZ, a respected music industry insider,
author, and educator, who ran her own record label for five years.
35 •
On sale 2/16/2010
All rights: Crown
National Publicity
Author Events out of Los Angeles and NYC
Online Promotion
Cross-promotion with billboard.com
Academic Marketing to Music Schools i Don’t Need a Record Deal! The Real Deal Start and Run Your
978-0-8230-7948-3 978-0-8230-8405-0 Own Record Label,
$19.95 paper $19.95 paper Third Edition
Promotional Materials Available for Author’s Workshops (CAN: $24.95) (CAN: $24.95) 978-0-8230-8463-0
and Trade Show Appearances $21.95 paper
(CAN: $26.00)
www.Watson-Guptill.com
PhoTo TRekkinG
A Traveling Photographer’s Guide
to capturing Moments Around the World
Nick Onken
Aspiring travel photographers and travel enthusiasts get a behind-
the-scenes look at professional travel photography with this
insider’s guide to planning a successful photo trip.
Professional travel photographer Nick Onken shares experience
and advice in this inspiring guide to the industry. From an overview
of “who hires,” to the many logistical decisions behind a successful
trip, gear considerations, techniques on the road, and more, Photo
Trekking is for young photographers aspiring to enter the travel
genre, pros seeking a second career, or anyone wishing to capture
places and peoples around the world.
Photography—Travel
101/2 x 9; 160 pages; 170 full-color photographs NiCk ONkEN has traveled the world to produce stunning images
978-0-8174-3280-5 for such clients as Nike, Bank of America, and Lamborghini, as well
$24.99 paper (Canada: $29.99)
as for nonprofi t organizations and publications. His work has been
On sale 3/16/2010
published in Marie Claire, Seventeen, French Cosmopolitan, Smart
All rights: Crown
Money, and elsewhere. Nick can be found at www.nickonken.com.
National Publicity
Online Promotion
• Advertising on Fodors.com
• Cross-promotion on author’s website, nickonken.com
• Photography and travel blogger outreach
Academic Marketing to Photography Schools
Promotion at PhotoPlus Show
36 • AMPHOTO BOOkS
www.Watson-Guptill.com
cReATive nATuRe
& ouTdooR
PhoToGRAPhY,
Revised ediTion
Brenda Tharp
37 • AMPHOTO BOOkS
National Publicity
Online Promotion
• Cross-promotion on author’s website,
BrendaTharp.com
• Targeted search advertising
Academic Marketing to Photography Departments
and Schools
Promotion at PhotoPlus Show
www.Watson-Guptill.com
diGiTAl ART
RevoluTion
creating Fine Art with Photoshop
Scott Ligon
The essential guide to creating original digital artwork that takes
Photoshop beyond the technical and into the creative realm, for
artists at all skill levels.
In this book, digital artist and arts educator Scott Ligon demon-
strates the varied and amazing creative potential of digital art, all
from a truly “fi ne art” perspective. While geared toward Photoshop
beginners in early chapters, the book builds on presented con-
cepts and off ers techniques and projects of increasing complexity.
Includes the inspiring work of a wide array of digital artists.
National Publicity
Author Events in Cleveland
Online Promotion
Cross-promotion on author’s website, ligon-art.com
Academic Marketing to Art Schools
Promotional Materials Available for Author’s Classes
Promotion at the College Art Association Show
www.Watson-Guptill.com
PoRTRAiT PAinTinG
ATelieR
old Master Techniques and
contemporary Applications
Suzanne Brooker
Foreword by Domenic Cretara
For serious beginners to professional artists who are seeking in-
depth understanding of the old masters’s unparalleled approach
to paint application.
Portrait Painting Atelier provides serious artists with a course of
instruction that demonstrates in step-by-step detail the old mas-
ters’ technique of layering paint over a toned-ground surface, a
process that builds from the transparent dark areas to the more
densely painted lights. In this method, the tone of the ground
serves to unify the overall painting as well as optically infl uenc-
ing the thinly applied layers of pigment, creating the eff ect of a
beautiful glow that illuminates the skin tones and achieves a soft
blending of color tones.
SuZANNE BROOkER received her BFA at the California
Art—Techniques (ART028000) Institute of the Arts in 1979, att ended by invitation the Whit-
9 x 11; 208 pages; 195 full-color and
ney Museum Independent Study program in New York City, and
25 black-&-white illustrations
978-0-8230-9927-6
pursued her drawing and painting studies at the School of Visual
$35.00 hardcover (Canada: $43.00) Arts. Brooker has an MFA from California State University at Long
On sale 3/9/2010 Beach. She has taught drawing and painting at the Gage Academy
All rights: Crown of Art in Seatt tle, Washington since 1999.
National Publicity
39 • WATSON-guPTiLL
Author Events in Seattle
Advertising
The Art Bulletin
Academic Marketing to Art Schools
Promotion at the National Arts Material Trade
Association and College Art Association Trade Shows
ALSO AVAiLABLE
www.Watson-Guptill.com
FAiRies ART sTudio
everything You need to create
Your own Magical Fairy World
David Riché
Art by Yishan Li
Appeals to a broad demographic of fairy art enthusiasts, from
the beginner who is new to digital art templates and their creative
potential to the more advanced artist seeking unlimited opportu-
nities for creativity and inspiration.
Fairies are vibrant fi gures in folklore and our imaginations and
have populated the world’s greatest works of art. Fairies Art Studio
shows fairy lovers how to give free rein to their imagination and
create and customize their own fairy characters and their magical
worlds. Accompanying the book is a CD that contains hundreds
of templates of fairy characters, poses, accessories, backgrounds,
and props that can be assembled easily by mixing and matching
Photoshop layered fi les.
Art—Techniques (ART028000) DAViD RiCHÉ is the founder of the leading fairy website, fairies-
81/4 x 91/4; 128 pages; 150 illustrations world.com, and the author of Watercolor Fairies (Watson-Guptill
978-0-8230-1643-3
2004). YiSHAN Li’s artwork has been published in the US, Uk,
$24.99 paper over board with CD (Canada: $29.99)
On sale 3/2/2010
France, Germany, and Switzerland. She draws the monthly strip,
The Adventures of CG! for CosmoGirl! She is also the author/
British: Ilex Press
Translation: Ilex Press
artist for Shoujo Art Studio (Watson-Guptill 2009) and artist for
First Serial: Crown 500 Manga Characters (Collins Design 2007).
ALSO BY ALSO BY
National Publicity DAViD RiCHÉ YiSHAN Li
40 • WATSON-guPTiLL
Online Promotion
• Advertising on ICV2.com
• Cross-promotion on author’s websites, fairiesworld.com
and fairyartist.com
• Outreach to fairy blogger sites
Promotion at Comic Con in New York and San Diego
www.Watson-Guptill.com
sheRRi hAAb JeWelRY
insPiRATions
Techniques and designs from the Artist’s studio
Sherri Haab
An inside look at what inspires jewelry-making expert and best-
selling how-to author Sherri Haab, for jewelry crafters who want
great projects and step-by-step instruction for a variety of popu-
lar mediums.
In Sherri Haab Jewelry Inspirations, jewelry designer, instructor,
and author Sherri Haab invites jewelry craft ers into her home
studio to learn all about what inspires her to create her fresh,
charming designs, all while providing her signature comprehensive
instruction on a variety of popular techniques. The book begins
with an introductory section, “In the Studio,” which off ers guidance
on how to cultivate ideas and provides an overview of essential
techniques. Sherri then shares her personal archives, collections,
and reminiscences in fi ve chapters that each off er two sources of
inspiration in 25 new projects.
SHERRi HAAB is an award-winning author, illustrator, and prod-
uct designer of how-to books and magazine articles for kids and
Craft s & Hobbies—Jewelry (014000)
adults, with more than 20 titles to her credit. Her bestselling adult
81/2 x 107/8; 160 pages; 300 full-color photos books for Watson-Guptill include The Art of Metal Clay, Beaded
978-0-8230-9901-6 Macramé Jewelry, and The Art of Resin Jewelry. In addition to writ-
$22.99 paper with fl aps (Canada: $27.99 ing books, Sherri gives craft ing seminars throughout the US and
On sale 3/16/2010 abroad.
All rights: Crown
41 • WATSON-guPTiLL
National Publicity
Author Events out of Salt Lake City
Online Promotion
• Advertising on top craft websites
• Cross-promotion on author’s website, SherriHaab.com
• Craft blogger outreach
• Feature in Craft ernews.com
The Art of Metal Clay The Art of Resin Jewelry Beaded Macramé Felt, Fabric, and
Promotional Materials Available for Author’s Classes 978-0-8230-0367-9 978-0-8230-0344-0 Jewelry Fiber Jewelry
$21.95 paper $21.95 paper 978-0-8230-2952-5 978-0-8230-9909-2
and Craft Show Appearances (CAN: $26.95) (CAN: $24.95) $12.95 paper $19.95 paper
(CAN: $15.95) (CAN: $23.95)
Promotion at the Craft & Hobby Association Trade Show
www.Watson-Guptill.com
one bAll kniTs GiFTs
20 stylish designs Made with a
single ball, skein, hank, or spool
Fatema, khadija, and
Hajera Habibur-Rahman
For knitters, from advanced beginner to advanced, looking for
stylish gift ideas that all use one ball, hank, or skein of yarn.
From the authors of One Ball Knits Accessories and One Ball Knits
Purses, One Ball Knits Gifts presents 20 fresh, modern designs for
home decor items and personal accessories, all requiring just one
ball, hank, or skein of yarn. From cozy felted slippers to fun baby
toys, from a striped table runner to a ruffl
ed tea cozy, each patt ern
features the kinds of details seen on stylish designer goods: prett y
embroidery, leather touches, and unique embellishments.
FATEMA, kHADiJA, and HAJERA HABiBuR-RAHMAN are
accomplished knitwear designers and the authors of One Ball
Knits Purses and One Ball Knits Accessories. In addition to creating
patt erns for several leading American yarn companies, their
designs have appeared in many knitt ing publications, including
Knitting Digest magazine, and on the knitt ing website knitnet.
National Publicity
National Print Attention
Online Promotion
• Craft blogger outreach
• Feature in Craft ernews.com
Buzz Mailing to knitting Stores
Promotion at The National NeedleArts Association
and the Craft & Hobby Association Trade Shows
www.Watson-Guptill.com
The sock kniTTeR’s
WoRkshoP
everything knitters need to knit socks beautifully
Ewa Jostes
Stephanie van der Linden
An extensively illustrated, step-by-step survey that includes all
the information that knitters need to knit socks with confidence—
and achieve beautiful results.
In this book, expert sock knitt ers and designers Ewa Jostes and
Stephanie van der Linden guide readers through the process of
knitt ing socks, starting with overviews of materials and tools, the
essentials of sock knitt ing, and how to determine which design
elements are best suited to insteps and heels of various widths.
knitt ers can mix and match from among many diff erent styles of
cast-ons, curff s, heels, and toes to create their own unique designs
that fi t just right. The book also includes information on knitt ing
socks from the toe up and on circular needles; 15 patt erns, from
cute socks for kids to elegant lace socks; and helpful tables for
sizing and yarn choices.
EWA JOSTES and STEPHANiE VAN DER LiNDEN are
experienced knitt ers and teachers of sock-knitt ing techniques, and
Craft s & Hobbies—knitt ing (CRA015000) are co-authors of several books on the subject. Both Ewa’s and
81/4 x 11; 128 pages; 250 full-color Illustrations
Stephanie’s work can be seen on Ravelry, and Stephanie is a con-
978-0-8230-8553-8
$19.99 paper (Canada: $24.99)
tributor to the Internet knitt ing magazine www.twistcollective.com.
On sale 4/20/2010
British: Crown
Translation: Claudia Bohme Rights & Literary Agency
4 3 • WATSON-guPTiLL
First Serial: Crown
National Publicity
Online Promotion
• Advertising on top knitt ing websites and
key craft blogs
• Craft blogger outreach
Promotion at The National NeedleArts Association
and the Craft & Hobby Association Trade Shows
www.Watson-Guptill.com
sculPTinG The
FiGuRe in clAY
An Artistic and Technical Journey
to understanding the creative and
dynamic Forces in Figurative sculpture
Peter Rubino
Targeted at beginning to intermediate artists seeking the
fundamentals of figurative sculpture.
Sculpting the Figure in Clay is an all-inclusive volume that lays out
an easy-to-follow step-by-step method of blocking out the plane
structure and anatomy of the posed fi gure. Author Peter Rubino’s
unique approach utilizes a geometric system consisting of blocks,
simple shapes, and guidelines, which instructs students in a new
and instinctive sculptural style.
PETER RuBiNO is the author of The Portrait in Clay. He has
achieved wide acclaim with his portrait busts and fi gures in
action of famous sports fi gures —Babe Ruth, Michael Jordan, Mickey
Mantle, Lou Gehrig, Ty Cobb, and Wayne Gretsky, to name a few. A
dedicated instructor, Rubino began teaching sculpture more than
25 years ago, fi rst at the Brooklyn Museum Art School, the Haber
Art—Techniques (CRA028000) School of Sculpture on Long Island, N.Y., and the National Acad-
81/2 x 107/8; 192 pages; 475 black-&-white illustrations emy School of Fine Art in NYC. He now conducts sculpture work-
978-0-8230-9924-5 shops internationally and is a featured instructor at the Loveland
$32.50 paper (Canada: $39.95) Academy of Fine Arts in Colorado, the Scott sdale Artist School in
On sale 4/20/2010
Arizona, and the Robert and Mary Montgomery Armory Art Cen-
All rights: Crown ter in West Palm Beach, Florida.
44 • WATSON-guPTiLL
National Publicity
Advertising
The Art Bulletin
Academic Marketing to Art Schools
Promotional Materials Available for Author’s Classes
Promotion at the National Art Materials Trade
Association and College Art Association Trade Shows
ALSO BY
PETER RuBiNO
www.Watson-Guptill.com
beTTeRPhoTo bAsics
The Absolute beginner’s Guide
to Taking Photos like the Pros
Jim Miotke
For the first time, Jim Miotke, the popular expert behind
BetterPhoto.com, offers his friendly approach and coveted advice
to beginners, with this introduction to photography packed with
tips, techniques, and tons of inspiration to help new shooters take
better photos right away with any camera.
Anyone can take bett er photos. From simple techniques like get-
ting closer to your subject, turning off your fl ash, and locking your
auto-focus, to tips on 20 popular photo projects (photographing
sunsets, fl owers, people, and more), “secrets” from the pros, cool
creative techniques, and much more—all illustrated with stunning
color photos—this book will inspire and instruct today’s budding
photographers.
JiM MiOTkE is a professional photographer and the founder and
president of Bett erPhoto.com, an online resource for photographers.
Photography—Technique (PHO018000) He is author of The BetterPhoto Guide to Digital Photography,
71/2 x 81/2; 240 pages; 200 full-color photographs The BetterPhoto Guide to Digital Nature Photography, and The
978-0-8174-0531-1
BetterPhoto Guide to Photographing Children. He can be found at
$21.99 paper (Canada: $26.99)
On sale 4/27/2010
www.bett erphoto.com and htt p://bett erphotojim.com.
All rights: Crown
National Publicity
Author Events out of Seattle
Online Promotion
4 5 • AMPHOTO BOOkS
• Cross-promotion on author’s website, Bett erPhoto.com
• Outreach to mommy bloggers
• Outreach to photography bloggers
• Targeted search advertising
Promotion at PhotoPlus Show
The BetterPhoto
guide to Digital
Nature Photography
978-0-8174-3553-0
$24.95 paper
(Canada: $31.00)
The Betterphoto
guide to
Photographing
Children
978-0-8174-2448-0
$24.95 paper
(Canada: $27.95)
www.Watson-Guptill.com
eXPeRiMenTAl
dRAWinG, 30Th
AnniveRsARY ediTion
creative exercises illustrated by
old and new Masters
Robert kaupelis
This classic collection of inventive and stimulating drawing proj-
ects is designed to help beginning to serious artists develop their
own creativity and discover their own way to draw.
Based on the author’s renowned drawing course at New York Uni-
versity, Experimental Drawing is about the experience of drawing,
seeing and understanding drawing, and about the possibilities
of extending traditional concepts concerning the parameters of
drawing.
ROBERT kAuPELiS was Professor of Art and Art Education at
New York University for three decades. His paintings have won
acclaim in more than 50 one-man exhibitions. He was cited by
Herbert Livesey in The Professors as one of the outstanding teach-
Art—Drawing ers of art in the nation and an entire chapter in the book was
81/4 x 11; 192 pages; 200 black-and-white illustrations devoted to his career. kaupelis has conducted workshops from
978-0-8230-1622-8 Alaska to Florida.
$22.99 paper (Canada: $27.99)
On sale 1/12/2010
All rights: Crown
National Publicity
46 • WATSON-guPTiLL
www.Watson-Guptill.com
broadway
books
www.BroadwayBooks.com
i cAn’T believe iT’s
noT FATTeninG!
Over 150 Ridiculously Easy Recipes
for the Super Busy
Devin Alexander
From the Biggest Loser’s chef: simple, delicious recipes you can
whip up in a flash that taste like your favorite decadent foods
but are so healthy and lo-cal that they’re perfect for dieters.
Let’s face it, as Americans we want what we want and we want
it NOW! We all say that we want to eat healthy, but so many
people think they don’t have time to cook. Well Devin Alexander,
author of The Most Decadent Diet Ever and the New York Times
bestsellers The Biggest Loser Cookbook and The Biggest Loser
Photo © Stewart Volland
Family Cookbook, is here to show us just how fun and easy cook-
ing can be. I Can’t Believe It’s Not Fattening! reveals the secrets to
making decadent food that is healthy, delicious, and quick and
easy to prepare, with 150 recipes that don’t look, seem, or taste
like “diet food.”
DEViN ALEXANDER is the author of The Most Decadent Diet
Cooking—Quick & Easy (CkB070000) Ever and Fast Food Fix, and the coauthor of the New York Times
73/8 x 91/4; 240 pages; 45 full-color photographs
bestsellers The Biggest Loser Cookbook and The Biggest Loser
ISBN/EAN: 978-0-7679-3157-1
$19.99 paper (Canada: $24.99)
Family Cookbook. A mediagenic professionally trained chef, she
On Sale 3/9/2010 ran her own catering business in Hollywood and has worked as
a personal chef for celebrities such as Reba McEntire. She was a
All rights: Crown
contributing food editor and cooking expert for Women’s Health
magazine and is featured continually on their website in the
National Publicity “Ask the Experts” section. Other articles by her have appeared
National Television Appearances in magazines such as Prevention and Men’s Health, and she has
Author interviews appeared on Good Morning America, The View, and other national
out New York City, Los Angeles, and Philadelphia television shows. Devin has been the chef on the hit reality TV
show The Biggest Loser, and had her own show on the Discovery
Tie-in with Author’s Appearance/Speaking Schedule
Health Channel, Healthy Decadence with Devin Alexander.
Online Promotion
• Outreach to diet and healthy living blogs and websites
• Promotion with Tastebook and other recipe share sites ALSO BY
• Targeted social network advertising DEViN
• Targeted search advertising ALEXANDER
Sweepstakes to Win Author’s Branded Cookware
Products
The Most Decadent Diet Ever!
978-0-7679-2881-6
$19.95 paper (Canada: $22.95)
48• •POT
10 TER CRAFT
BROADWAY
www.BroadwayBooks.com
Gold MedAl
Abs And MoRe
Five Weeks to an olympic body
Dara Torres
Five-time Olympian and forty-plus mom Dara Torres shares her
fitness secrets for staying in jaw-droppingly fabulous shape—at
any age.
Olympic champion Dara Torres shows it’s never too late to be in
spectacular shape—even in your forties and beyond! This is an
accessible, inspiring fitness book, containing all the workout
secrets and stretches that have enabled Torres to compete with—
and beat—athletes half her age, for women at all fitness levels.
Perfectly timed for swimsuit season, Torres’s media appeal will
guarantee a high profile for this highly anticipated book.
DARA TORRES has set three world records and has brought
home twelve Olympic medals, including four golds. She is the first
swimmer from the United States to compete in five Olympics:
Photo © Andrea Mead Cross
1984, 1988, 1992, 2000, and 2008. Most recently, she won three
silver medals in the Beijing Olympic Games in the 50 meter free-
style, 4•100 medley relay, and 4•100 freestyle relay. She lives in
Florida.
National Publicity
National Television Appearances
Radio Satellite Tour
Author interviews out of FL, NYC, and LA Age is Just a Number
978-0-7679-3191-5
Online Promotion $14.99 paper
(Canada: $18.99)
• Viral video campaign AVAILABLE MARCH 2010
• Targeted social network advertising and promotion
• Outreach to fitness, dieting, women’s interest,
and mommy blogs
• Promotion in The Beat @ Broadway Books
e-newsletter
Cross-Promotion with the Author’s Sponsors, including
49 • BROADWAY
www.BroadwayBooks.com
seAsonAl FRuiT
desseRTs
From orchard, Farm, and Market
Deborah Madison
Deborah Madison’s most important cookbook since Vegetarian
Cooking for Everyone.
Deborah Madison at last does for fruits what she did for vegeta-
bles in Vegetarian Cooking for Everyone in a gorgeous, generous
collection of recipes that includes a wealth of information on un-
usual varieties, where to buy them, and how to serve them.
DEBORAH MADiSON, founding chef of Greens Restaurant in
San Francisco, is the award-winning author of nine cookbooks,
inlcuding The Greens Cookbook (her fi rst), Vegetarian Cooking
for Everyone, and her latest, Vegetable Soups from Deborah
Madison’s Kitchen. She has received the M.F.k. Fisher Mid-Career
Award, the International Association of Culinary Professionals’
Julia Child Cookbook of the Year Award, and three James Beard
Awards. In addition to writing on food and farming for such maga-
zines as Gourmet, Saveur, Orion, and the blog Culinate.com, she
has long been active in Slow Food and other groups involved in
Cooking—Desserts (CkB024000)
local food issues. She was a manager of her local farmers’ market
77/16 x 91/2; 304 pages; 60 full-color photographs
ISBN/EAN: 978-0-7679-1629-5
in Santa Fe and served as a board member of the same market for
$32.50 hardcover (Canada: $39.95) twelve years.
On Sale 4/27/2010
All rights: Crown
National Publicity
Food Radio Campaign
National & Regional NPR Campaign
Author Events and interviews
out of Santa Fe and Albuquerque, NM
Online Promotion
• Promotion with Tastebook.com: video, recipes,
newslett er features, contests and more
• Promotion on author’s website, DeborahMadison.com
• Outreach to food, cooking, recipe websites and blogs
• Seasonal recipe promotion with farmers’ market
websites
Buzz Mailings to Food Noisemakers
Extensive Promotions and Mailings to Farmers’ Markets
ALSO BY
NANCY
ALDEN
agents
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52 • AgENTS
author/title index
Alexander, Devin . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 48
American Heart Association . . . . . . . . . . . . . . . . 10, 11 Everyday Food: Fresh, Fast, Flavorful . . . . . . . . . . . .7
American Heart Association Complete Guide Experimental Drawing, 30th Anniversary
to Women’s Heart Health . . . . . . . . . . . . . . . . . . . .10 Edition . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 46
American Heart Association Low-Fat,
Low-Cholesterol Cookbook, 4th edition . . . . . . . .11 Fairies Art Studio * . . . . . . . . . . . . . . . . . . . . . . . . . . 40
Art of Gift Wrapping, The . . . . . . . . . . . . . . . . . . . . . 30 Felt Me a Smile . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 24
Daman, Eric * . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .6
kaupelis, Robert . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 46
De Laurentiis, Giada . . . . . . . . . . . . . . . . . . . . . . . . . . .8
kosann, Monica Rich. . . . . . . . . . . . . . . . . . . . . . . . . . 18
Digital Art Revolution . . . . . . . . . . . . . . . . . . . . . . . . 38
53 • AuTHOR/ TiTLE iNDEX
author/title index
Leapman, Melissa . . . . . . . . . . . . . . . . . . . . . . . . . . . . .27 Shayne, Ann . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .22
Ligon, Scott . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 38 Sherri Haab Jewelry Inspirations . . . . . . . . . . . . . . . 41
Living with What You Love . . . . . . . . . . . . . . . . . . . . . 18 Simply Spectacular Cakes . . . . . . . . . . . . . . . . . . . . . . 17
Sock Knitter’s Workshop, The . . . . . . . . . . . . . . . . . 43
Madison, Deborah . . . . . . . . . . . . . . . . . . . . . . . . . . . 50 SoNo Baking Company Cookbook, The . . . . . . . . . 16
Manga for the Beginner Chibis * . . . . . . . . . . . . . . 33 Sugiwaka, Toyok o . . . . . . . . . . . . . . . . . . . . . . . . . . . . 24
Martha Stewart Living . . . . . . . . . . . . . . . . . . . . . . 7, 23
Martha Stewart’s Encyclopedia of Sewing Thall, Peter M. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 34
and Fabric Crafts . . . . . . . . . . . . . . . . . . . . . . . . . . .23 Tharp, Brenda . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .37
Mason-Dixon Knitting . . . . . . . . . . . . . . . . . . . . . . . . .22 Toe-Up Socks for Every Body . . . . . . . . . . . . . . . . . . . 26
Meester, Leighton . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .6 Torres, Dara . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 49
Miotke, Jim * . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 45 Trail, Gayla . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 12
Mullin, Wendy . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .25
Musician’s Guide to Licensing Music, The . . . . . . 35 van der Linden, Stephanie . . . . . . . . . . . . . . . . . . . . 43
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55 • ORDERiNg iNFORMATiON
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