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Eveiything is changing.
What you aie uoing isn't
woiking anymoie. The
stakes aie highei than
evei.
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Technology anu the Inteinet, anu
theii iole in oui lives, has changeu
how we communicate, get anu
shaie infoimation, the meuia we
consume, anu the ieasons we
engage with each othei - online
anu offline. The effects of these
changes aie being felt by all of us,
eveiy uay, all the time.
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Theie is no 'iight way' to blog
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What people aie uoing, why
it matteis, anu what you
shoulu uo about it.
C.4"0$2%+*$-+ !"00.3:
Why (anu how) you builu
moie than a big list of
names.
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Bow content uiives activity
anu what you shoulu be
cieating to uiive iesults.
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When you have an auuience
ieauy to take action, what
shoulu you ask them to uo.
:>28$"4?
Listen
Learn
Participate
Adapt
Look for
opportunities to
offer information or
action items where
people are looking
for them.
Dont worry so much about
collecting people like
bottlecaps.
Worry about filling your niche
and providing value where the
people are.
Look for opportunities
to meet potential
community members
offline to supplement
your online
relationship.
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Timely, ielevant, compelling infoimation
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Bemogiaphic Psychogiaphic
Technogiaphic Behavioial
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Buman. ize Peisonal.ize Local.ize
0peiational.ize uianulai.ize 0ppoitunity.ize
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1uu Bays
1 Pictuie
2u Questions
6u Seconus
Su States
Reau This
Bo That
Tell Bim
Ask Bei
Say what.
News
Business
Spoits
Cultuie
Weathei
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Find the Voice(s) for Your Org
1. Iuentify youi social communications spokespeisons.
Leaueiship
Neuia Spokespeisons
Bianu Ambassauois
volunteeis
Wiiteis, Euitoiial Staff
2. 0nique voice moie impoitant than title.
S. Social stais aie in youi miust. Finu & enlist them.
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1. Establish uuiuelines.
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2. Know wheie youi oiganization's comfoit zone is anu
stay in the sweet spot.
S. Bo not commit to social if you aie not piepaieu to
connect, engage, iesponu, bantei.
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Talk to people you know.
Talk to people you want to know.
Talk to people you uon't know that aie talking
about things you caie about.
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Donors are great
But what do
you do when
your donors
arent Rich
Uncle
Pennybags?
EVERYONE
H
A
S

DIFFERENT
T
A
L
E
N
T
S

check-in
submit an
idea
review
rate
blog
bookmark
stumbleupon
twitter
website
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retweet
link
@ mention
embed
like it
share
vote
comment
buzz
tag
digg
host an
event
recruit
give
feedback
create
use it in a
presentation
write
talk
76% of all givers
are motivated by
friends and family
Givers of money, time,
shared links, tweets,
ReTweets, reviews,
votes, ratings,
comments, blog posts
Let go
Trust that they
know the best
way to
communicate
and motivate
their network
Example: Atlas Corps
:@1.">0236?
>8.%"3$2F The meuia (anu
eveiyone else, online anu offline)
is talking about youi issue - but
not youi oiganization.
H*"44.%&.F Bow uo you
uemonstiate youi cieuibility,
expanu youi ieach, anu get help
auvance youi cause.
Theie is no 'iight way' to blog
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Alison M
c
Quade
amcquade@globalgiving.org
www.facebook.com/globalgiving
@GlobalGiving
@akmcquade
Tammy Gordon
tgordon@aarp.org
www.facebook.com/AARP
www.youtube.com/AARP
@AARP
@floridagirlindc
Brian Reich
brian@littlemmedia.com
www.thinkingaboutmedia.com
www.facebook.com/BrianReich
@BrianReich
Wendy Harman
harmanw@usa.redcross.org
www.facebook.com/redcross
http://blog.redcross.org/
@redcross
@wharman