PREFACE

Practical study plays a vital role in the field of education. It has been introduce for the student to get practical knowledge along with the theoretical knowledge. Only bookish learning anything especially for the management students. How management principles are implemented in business can only be known through practical study through visit, student can be berry well become ware abort industrial environment like problem, opportunities students for better understanding & also gives then a chance to show their skills & ability. The Modern Business is placed on a very complex and intricate political and economic environment. The opportunity and challenges provided by these environments have profound impact on the business and the type of product to be manufactured and marketed, the marketing strategies to be employed and technologies to be adopted are all influenced by environmental factors. ccording to the above reviews, our Saurashtra University has included practical training of any industry & viva of it as ! th paper with a view to expand my boundaries of thinking about implication of the theoretical knowledge in practical field & have preferred Balaji wafers Pvt Ltd. Rajkot for the same. I had prepare Marketing Research Report on Consumer Satisfaction for Balaji Wafers. It was really a nice experience for me to get training in such a reputed company. It is a matter of great pleasure to present this report work, training in this unit has helped me to gain practical knowledge which am sure would benefit me future. This project report is the result of co-operation fro co pany ! respondents and y hard effort. the

ACKNOWLEDGENET

It is really a matter of great pleasure for me to prepare project report. t this stage pro"ect report is an important part of learning, and every entrepreneur prepares it before he starts actual production.

I am heartily thankful to the Saurashtra University, which has

given me the golden opportunity to prepare the product pro"ect report of potato wafers. It is my pleasant duty to express my profound gratitude and extreme regards and thanks to Mr. "ay Sachdev, authori#ed person of $ala"i wafers pvt ltd for his valuable guidance and for the time he spent to help me in preparing the pro"ect report.

I would like to express my deep gratitude to %rofessor #eeraj

Pandya my lecturer$ for his helpful co&operation and guidance, without which my efforts would have never been materiali#ed in such worth. His inspiration and encouragement has leaded me to come with a successful task.

I personally want to thanks

y parents !

y sister who have

directly or indirectly had helped me in preparing the pro"ect report.

I am thankful to my all friends who helped me in my pro"ect

report. 'o serious & lasting achievement or success, one can ever achieve without the help & guidance and co&operation of so many people involved in the work.

DECLARATION
I,
the under sign

MANDAVIA SHRADDHA,

a student of

T.Y.B.B.A. here by declare that the pro"ect work submitted in this report is my
own contribution and is carried out under the supervision of Mr. Neeraj Pandya of R.P.B%&L'()& *'LL+,+ - R&"-'T. This work had not been previously submitted to any other university for any examination.

Date: Place: Rajkot

____________________ (Mandavia Shraddha k.)

INDEX

Sr. no. No.

1. 2. 3. 4. 5. 6. 7. . !. 10. 11. 12. 13. 14. 15.

Particulars

Page

INTRODUCTION HISTORY PROJECT AT GLANCE ORGANISATION STRUCTURE COMPANYS ACHIVEMENT COMPANY PROFILE PRODUCT PROFILE RESERCH METHODOLGY ANALYTICAL FINDING LIMITATION OF THE STUDY S"OT ANALYSIS SUGGESTION CONCLUSION #I#ILOGRAPHY ANNE$URE

1 2 3 5 7 10 16 25 2! 50 51 54 55 56 57

INTRODUCTION
In the modern competitive era, B&L&") .&/+RS Pvt. LT( has made very good progress. It has a golden history in world of food items. (or preparation of Market Research Report, it should be necessary to understand such type of general matters of the org. these type of general matters are considered in the section of )*eneral information+. If these types of general matters are not contained in the preparation of industrial report will be incomplete & it was not provide perfect knowledge of organi#ations . B&L&") .&/+RS P0T LT( produces readymade food items. 'ow a days people are fond of eating readymade food items and 1B&L&")2 name is very popular & well , known in -aurashtra & *u"arat of the people choose $ala"i items produces many types of food items like $ potato wafers$ 3anana wafers$ u4 dal$ frari chewdo$ratla i sev$shin4$ chataka pataka 4athiya etc all this items .//0 pure & vegetarian. The 1B&L&") .&/+RS P0T. LT( is located at va"di 1alawad 2oad, Tal, 3odhika, 4ist, 2a"kot , 5. The main product of $ala"i 6afer is a potato wafer, which brand name is 1B&L&")2.

HISTORY OF UNIT
7ost of the have a modest beginning. The infancy of this

company began more than 8/ years ago in 5678 with the efforts of Mr. Bhiku3hai$ Mr. *handu3hai$ Mr. kanu3hai ! the nu 3ers of their fa ily. 6hen *handu3hai ! Bhikhu3hai was working an contact basis for supplying of wafers to canteen of stron theatre at 2a"kot city they got readymade products from third party manufacturer & supply the same to canteen of astron theatre. $ut as usual there was problem of short supply as well as delay in supply of the product an time. s this kind of problem lead a business to verify )something+ had to be alone in these regards as the ultimate To all these problems they decide to manufacture wafers its own & supply the same to canteen. without any brand name. This development had lead Balaji wafers producers to 1Balaji .afers Pvt Ltd in 5669. They introduced production & packaging machinery in .99: to deal with huge demand. 2ecently they had set up a huge fully automatic plant with the production capacity of 5899 -4. per how far production as well as nitro4en filler packa4in4 far long&term presentation of the products. nd thus foundation of the Balaji was setup

PROJECT AT A GLANCE
'ame of the unit 3ocation ; Balaji Wafers Pvt. Ltd. ; <a"di =vad> 1alawad 2oad, Tal, 3odhika, 4ist, 2a"kot , 5 (orm of the ?nit -i#e of the ?nit @ear of established %ioneers of the unit $ankers 3ine of ctivities %hone (ax Fmail ccounting year 6orking hours 3unch break 6orking days 6eekly off Total employees at factory Total dealers Total area ; %vt. 3td ; 3arge -cale ; .9!8 ; .> Ahandubhai <irani 8> $hikhubhai <irani ; Ao , operation $anks ; producing food items ; /8!. 8:!5:BB BC !9D9/D9.D98 ; /8!. 8:!5:E: ; contactGbala"iwafer.com. ; .st pril to 5.st 7arch ; ! a.m. to B p.m. ; .8 a.m. to . p.m. ; C days per week ; -unday ; .B/ ; 5// ; 5/,/// sH m.

-logan 7arketing strategy 7arketing consultancy %ackaging 4istribution %ower %eak season

; Any Time Crunchy, All time fresh. ; 3ess %rice , $est Iuality ; 1ataria 7arketing Aonsultancy ; 'itrogen packing to ensure (reshness. ; The order is delivered within E! Hours of giving order. ; June to 4ecember.

ORGANISATION STRUCTURE
'r4ani:ation structure is the vital tool for providing information about any organi#ational relationship such as chart shows the ma"or function & their respective relationship the channels of formal authority, the relative authority of each respective function. Balaji has adopted line ! staff or4ani:ation structure hence, the overall contact, supervision & direction are in the hands of board of directors. The $oard of 4irectors are; *hair an Mana4in4 director Technical director Research ! develop ent ,eneral an4e Marketin4 Mana4er ; - Mr. Bhikhu3hai 0irani ; - Mr. *handu3hai 0irani ; - Mr. -anu3hai virani ana4er ; - Mr. -eyur virani ; - Mr. %itesh 0irani ; - Mr. #ayan Tank.

The organization chart of Balaji wafers is as under :

Chairman Managing Director Director

Personnel Manager Assistant Timekeeper Peon

Marketing Manager Distributors Dealers

Finance Manager Chief accountant Clerk

Production Manager Quality control Supervisor perators !orkers

COMPANYS ACHIEVEMENTS
The companyKs food production like potato wafers, banana wafers. & other salty production are prepared in its fully auto atic plant with 3acteria free ! strin4ent hy4ienic standers. The use of computer system ensures uniform Huality & abviates the necessity for launch of human hands. The production environment is such which makes it possible to make the production less only & more LLLLLLLLLLLLLLLL ccording to the survey conducted by 1 Times of India+, Balaji Wafers Ranks . M $usiness standard paper dated rearK column. "#th Septem!er $##% addressed *handu3hai virani as the Mwafer sultan< in the Mmeet your enter
th

in !ranch recognisation in India

BALAJI AND VIRANI

Balaji and 0irani && the combination sounds familiar. The <irani family of $ala"i TelefilmsK soap Kyunki saas bhi kabhi bahu thi may be a household name, but hereKs an other <irani family from real, not reel, life that has stormed *u"arati homes. 6ith $ala"i snack foods, what elseN 6hen four <irani brothers from 2a"kot =-aurashtra> , Me4hji3hai$ *handu3hai$ Bhikhu3hai and -anu3hai = entered the snackfoods business two decades ago, they never thought that one day they would give the M#*s a bite for their money. $ut

today, Balaji .afers has emerged more than a munch for %epsiKs (rito , 3ay, with almost :/0 of the stateKs wafers market in its pocket, err, packet.

7
Their very own version of the <irani family drama, starting in -aurashtraKs commercial club 2a"kot in a dingy cinema hall canteen, has all the masala of an entrepreneurial #ing. $ut thatKs where the similarity between the T< show and family business drama seems to end. The <iraniKs say they never Huite borrowed the <irani , $ala"i combo from T<O if at all, it should have been the other way round. $ecause their $ala"i saga actually started back in .9!8, when Balaji Telefil s promoter "eetendra was still known as the "u pin4 "ack. $orn to a farming family in the nondescript 4hundhora"i village in Jamnagar district, brothers <irani first dirtied their hands in the diamond and agriculture kits business in the mid .9:/s. $ut the effort ended in disaster. )6e tried trading in diamonds and agricultural kits. $ut lost the entire 2s. 8/, /// capital our father gave us+. -ays *handu3hai$ managing director of stron Ainema selling refreshments. Balaji .afers Pvt. Ltd$ and a class P passout.Ahandubhai and his brother 7egh"ibhai next took up "obs in 2a"kotKs )I earned 2est. .// per month while my brother took home 2s. .BB,+ he recalls. 3ater, when the cinema owner *ovindbhai handed over the canteen to them on contract basis in .9:C, Ahandubhai introduced sandwiches, with a little help from the dadies of his household who supplied him with exotic home made masala. The sandwiches soon went on to prove an instant hit in the -aurashtra region. Fven, the <iranies continue selling their sandwiches, though they rake in less than a fraction of their turnover. 'oticing early on that potato wafers constituted !/0 of the refreshment sale, the brothers decided to turn that into their core business. ThatKs when $ala"i was born. )6e even managed to get a specialist cook, but he turned out to be a shirker. -o, often, I had to slice potatoes and fry them myself,+ -ays Ahandubhai, strongly advocating a do&it&yourself attitude towards business.

)The demand for wafers was tremendous and the supply limited, given the distribution constraints in those days. Aompanies located in 7umbai could not meet the local demand, so we decided to pitch in and make good of the supply gap,+ says Ahandubhai, turning nostalgic at thought of how, 85 years ago, he had purchased C/ kg potatoes to make .B kg of wafers. Today, with gradual automation that began in .995 $ala"i has the capacity to produce .8// kg wafers per hour. The viranies even took a 2s. .B Arore loan from corporation bank to mechani#e production. The technology was sourced from the U.S. and U.- and ,er any to help improve Huality. It market estimates are to be believed, <iranies have build 2s. .B/ Arore business out of potato wafers. says that it could be around .8B Arore. ll that they say, instead, is that in the first ten years, 5678 to 5668 while the business grew the revenues were small. -o even as the family sifted to a :B/ sH. yard house in the city, family members continued to do most of the processing including procuring potatoes, cleaning them, frying them and even packaging them. (rom going about distributing the product on a moped, they bought a rickshaw two years latter. 2s. 5.7 lakh loan form a bank. tempo was subseHuently added with a Of course the brothers themselves refused to reveal the si#e of their profit and sales. However market estimates,

COMPANY PROFILE
!

SIZE OF FIRM OF ORGANISATION

There are three types of industrial an the basis of investment specified by the govtLLLLLLLL 5>. S all scale )ndustries. 8>. Mediu scale industries ?>. Lar4e scale )ndustries. firm where its investments in fixed assets are in between C/ lakhs to 5 crores is called a small scale industry. industry. firm where its investments in fixed assets are in between 5 crores to B crores is called a medium scale firm where its investments in fixed assets are above B crores is called large scale industry. s per the above decision Balaji wafers pvt ltd is a lar4e scale )ndustry as it has invested ore than @ crores of rupees. 5669.

Balaji wafers Pvt Ltd is a private li ited co pany fro

1"

PRESENT SCENERIO
The direction of Balaji wafers is with an impressive track record also over 88 years experience in the same business. business. technology. (rom the very first this unit is producing more Huality because his company was established was partnership firm with small fund day , by , day they are progressing. The mgt. of Balaji wafer Pvt. Ltd. *o -weden . The Balaji wafers Pvt. Ltd. has a stron4 arketin4 in ,ujarat$ part of Rajasthan$ part of Maharastra. $ala"i 6afers %vt. 3td. has a very high contribution in national industries this company contribution to identify at state level is near by 8/ to 8B0 ll of them their $ala"i are infect doing everything they can do everyday to improve the performance of each of their departments through team work in their pursuit to provide optimum satisfaction to their valued customer who have reported their result & expectation in them. enced production of $ala"i wafer is the same $ala"i wafer is having more production capacity with heaviest

5899 -4 wafers per hour. (or that they adopt latest automatic plant from

11

OBJECTIVES OF THE COMPANY

The the international share. Balaji .afers Pvt. Ltd. desists to achieve the goals like. of the co pany. reasona3le price. co pany To enter in the international arket To increase the productivity of the To produce Auality products at a To increase productivity ! arket share ission of Balaji .afers Pvt. Ltd. is to do 3usiness in arket. The company wants to add novelty products at

reasonable prices to satisfy the consumers & they are by increasing market

In all the company wants to earn reputation of excellent taste high Huality & perfect packing in Indian market as well as in international market thus, the company is continuously stringing far that.

12

THE SUCCESS OF BALAJI WAFERS PVT LTD

The company has been engaged in production of delicious & nourishing food products which have acclaimed warm response of people in *u"arat. It produces wafers & nankeens in its unparalleted & latest fully automatic plant & its products have become a by ward of taste & trust among the food lovers of high taste.

TURN OVER
The turnover refers to the total sales revenue during the year. Fvery company always trys to increase the turnover of the company. The present turnover of the company is about 85 to 8E creases aggregated of all the products. In this the proportion of the wafers is B9C & #ankeens is ?9C

COMPETITORS

The main competitors of )$ala"i wafers %vt. 3td are. Sa rat #a keens Lay<s -ishan .afers

13

BEST QUALITY AT AFFORTABLE PRICE

It is the policy of the company to concept nothing than perfect )$ala"i 6afers+ believes that to sustain any product in the market, things are necessary to consider. .. Duality of product ;& The Iuality of wafers & numkeens cannot e Huestioned choicest & high Huality potatos & dal, proper care is being taken chiring the process that the Huality is not hampered & the customers are given the best products. 8. Price of Product ;& when the Huality provided is best & still the price in the cap of the company. The price list of the companyKs product is given blow; 5. &vaila3ility of product;& any product with good Huality & reasonable price is enough unless it is available where it is demanded $ala"i wafers have devised an ideal distribution channel to ensure the supply of fresh products is any career of *u"arat within E! hours Thus, effective distribution is as important as efficient production is as important as efficient production for the growth of the company.

E.

Packin4 ! &dvertise ent ;& The company is determined

to offer its products in attractive & weather , resistant packing at apartable prices to all classes of people in *u"arat. The nitrogen packing of wafers prevent the Huality of wafers to determinate & keep them fresh crunchy all time the share of the company in the ) $rand loyalty+ has remained around :/0 to !/0 in *u"arat.

14

CONTRIBUTION OF THE UNIT

(rom 6orkers %aint of view ;& $ala"i wafers provide both monetary as well as non , monetary benefit to its employ which are essential to encourage, stimulate & motivate the employees. -o that they remain loyal & -incere towards the organisation. /ro custo ers paint of view ;& $ala"i wafers provide standard

Huality products at a very reasonable rate which is affordable by all. -o they have done the best it could do for the development of the society as a whole. /ro per hour. society<s paint of 0iew ;& This unit is running at its full

installed capacity prudently it is production 5999 = 5899 -4. of wafers

More over Balaji<s wafers Pvt. Ltd. )s coverin4 EC of total )ndian arket in snacks ! nankeens. )t is at the Fth place fro the top @ co panies of )ndia.

15

PRODUCTS PROFILES
&loo sev

)#,R+()+#TS %OT TO %O64F2, F4I$3F OI3, *2 7 (3O?2, -T 2AH, AHI33@ %O64F2, 7I'T OI3, IO4IQF4 - 3T, -%IAF- '4 AO'4I7F'T-. P'U*% P&*-)#, .B *7-., E/ *7-., 9/ *7-., .!/ *7-.,

Banana Masala wafers

)#,R+()+#TS AHOIAF-T $ ' ' -, F4I$3F OI3, AHI33@ %O64F2, IO4IQF4 - 3T, -%IAF- & AO'4I7F'T-. P'U*% P&*-)#, !/ *7-..

16

Banana Mari .afers

)#,R+()+#TS AHOIAF-T $ ' ' -, F4I$3F OI3, %F%%F2 %O64F2. P'U*% P&*-)#, E/ *7-., !/ *7-..

/arali *hevdo

)#,R+()+#TS AHOIAF-T %OT TOF-, F4I$3F OI3, %F '?T-%3IT-, -?* 2 %O64F2, AHI3@ %O64F2, I4OIQF4 - 3T, -%IAF- '4 AO'4I7FT-. P'U*% P&*-)#, E/ *7-., 9/ *7-., 8// *7-..

17
*hana (al

)#,R+()+#TS AHOIAF-T *2 7 -%3IT-, F4I$3F OI3, AHI33@ %O64F2, IO4IQF4 - 3T, -%IAF'4 AO'4I7F'T-. P'U*% P&*-)#, .// *7-., 8// *7-..

Mun4 (al

)#,R+()+#TS AHOIAF-T 1I4'F@ $F ' -%3IT-, F4I$3F OI3 '4 IO4IQF4 - 3T. P'U*% P&*-)#, .// *7-., 8// *7-..

1
Masala Peas

)#,R+()+#TS AHOIAF-T %F -, F4I$3F OI3, AHI33@ %O64F2, IO4IQF4 - 3T, -%IAF- '4 AO'4I7F'T-. P'U*% P&*-)#, .// *7-., 8// *7-..

Shin4 Bhujia

)#,R+()+#TS %F '?T-, *2 7 (3O?2, F4I$3F OI3, $3 A1 *2 7 (3O?2, IO4IQF4 - 3T, -%IAF- '4 AO'4I7F'T-. P'U*% P&*-)#, .B *7-., EB *7-., .// *7-., 8// *7-..

1!
Ratla i Sev

)#,R+()+#TS *2 7 (3O?2, F4I$3F OI3, 7 TH $F '- (3O?2, AHI33@ %O64F2, IO4IQF4 - 3T, -%IAF- '4 AO'4I7F'T-. P'U*% P&*-)#, .B *7-., EB *7-., .// )#,R+()+#TS *7-., 8// *7-.. AHOIAF-T %OT TOF-, F4I$3F OI3, AHI33@ %O64F2, IO4IQF4 - 3T, -%IAF- '4 AO'4I7F'TPotato asala P'U*% P&*-)#, 5/ *7-., E/ *7-., :B *7-., .!/ *7-..

2"

Tikha Mitha

iG

)#,R+()+#TS *2 7 (3O?2, F4I$3F OI3, 2IAF (3 1F-, %F -, *2FF' *2 7, %F '?T -%3IT-, -?* 2 %O64F2, A?22@ 3F <F-, -F- 7F, AO2I '4F2, $3 A1 % %F2, A?7I' -FF4-, JO6 ', IO4IQF4 - 3T, -%IAF- '4 AO'4I7F'T-. P'U*% P&*-)#, .B *7-., E/ *7-., 9/ *7-., 8// *7-..

-hatta Mitha MiG

)#,R+()+#TS AO2' (31F-, F4I$3F OI3, 2IAF (3 1F-, %F '?T -%3IT-, -?* 2 %O64F2, A?22@ 3F <F-, 2O -TF4 *2 7 -%3IT, 7AH?2 %O64F2, $3 A1 - 3T, IO4IQF4 - 3T, -%IAF- '4 AO'4I7F'T-. P'U*% P&*-)#, .B *7-., E/ *7-., 9/ *7-., 8// *7-..

21
Masala Shin4

)#,R+()+#TS AHOIAF-T 2O -TF4 %F '?T-, AHI33@ %O64F2, -%IAF- '4 IO4IQF4 - 3T. P'U*% P&*-)#, E/ *7-.,.// *7-..

Shin4

)#,R+()+#TS AHOIAF-T 2O -TF4 %F '?T-, '4 IO4IQF4 - 3T. P'U*% P&*-)#, E/ *7-.,.// *7-..

22
,athiya

)#,R+()+#TS *2 7 (3O?2, $3 A1 % %%F2, F4I$3F OI3, JO6 ' '4 IO4IQF4 - 3T P'U*% P&*-)#, C/ *7-.,.B/ *7-..

*hataka pataka

)#,R+()+#TS 2IAF 7F 3, F4I$3F OI3, AO2' 7F 3, *2 7 (3O?2, -%IAF'4 AO'4I7F'T-, IO4IQF4 - 3T, AO'T I'- 44F4 (3 <O?2. P'U*% P&*-)#, E/ *7-.

8?

Potato Salted .afers

)#,R+()+#TS AHOIAF-T %OT TOF-, F4I$3F OI3 '4 IO4IQF4 - 3T P'U*% P&*-)#, 5/ *7-.,E/ *7-., :B *7-., .!/ *7-..

To ato Masti

)#,R+()+#TS AHOIAF-T %OT TOF-, F4I$3F OI3, AHI33@ %O64F2, IO4IQF4 - 3T, -?* 2, -%IAF-, AO'4I7F'T- '4 AO'T I'44F4 (3 <O?2. P'U*% P&*-)#, 5/ *7-..

24

RESEARCH METHODOLOGY:
I#T$%&'TI%#
(or every activity done there is gone ob"ective behind it. There may be various ob"ectives behind doing marketing research. The ob"ectives may be to get the answer of the Huestions like who buys such products. How often do they buy itN Ftc. for the research purpose. The different methods for conducting marketing research are as follows;& 5. 'pinion pool 8. Survey ethods ethods; fter deciding the ob"ective, the next step is the research purpose i.e. the method that will be used

a. Personal survey HDuestionnaire> 3. Mail survey c. Telephone survey ?. +Gpert opinion ethod ethod. The

In my report ) have used personal survey

Huestionnaire was prepared keeping in view certain ob"ectives.

25

 "#S#A"C$ %&#CT'(# )Marketing research is the systematic design, collection, analysis and reporting of data and findings relevant to a specific marketing situation facing the company. Philip Kotler

This first step calls for the marketing research to find the problem carefully and agree on research ob"ective )a problem well defined is hale solved.+ dvertising plays important role to increase sale. $ut today no one is going to sale or purchase good if they are not getting extra benefit. Today is an era of getting extra. The research is the only way which is helpful in finding out all the problems. The .afers with respect to its product features. ain o3jective of y research work is to find out consu er satisfaction for Balaji

D#(#* PM#+T F "#S#A"C$ P*A+

The second stage of marketing research calls for developing the most efficient plan for gathering the need information. 4esigning a research plan calls for decisions on the followings. 5> (&T& S'UR*+S; The researcher can gather primary y data as well as secondary data. %rimary data are gathered for a specific purpose and for a specific research pro"ect. The pri ary source of project work is the sa ple of consu ers of Mu 3ai.

26

8> R+S+&R*%

&PPR'&*%+S;

%rimary data

can

be

collected in five ways; observation, focus group, survey, behavioral data, and experiments. Out of these five we have gone for surveys. -urvey researches are best suited of descriptive research to learn about peopleKs knowledge, beliefs, preference, and satisfaction and to measure these magnitudes in the general population. ?> R+S+&R*% )#STRUM+#TS; 7arketing research has a choice of two main researches instrumental in collecting primary data; Huestionnaires and mechanical devices . /or a 3etter option ) had 4one for Auestionnaires. Huestionnaire consists of a set of Huestions presented to respondents for their answers. $ecause of its flexibility, the Huestionnaire is by far the most common instrument used to collect primary data. F> S&MPL)#, PL&#; fter deciding on the research

approach and instruments, it is necessary to design a sampling plan. This plan calls for three decisions; &a' Sampling unit( 6ho is to be surveyedN It should be defined in a research the target population that will be sampled. Once the sampling unit is determined, a sampling frame must be developed so that everyone in the target population has an eHual chance of being sampled. To fulfill this purpose, ) had taken consu ers as a sa ple

27

&!' Sample si)e(

How many people should be surveyedN 3arge samples give more reliable results than small samples. However, it is not necessary to sample the entire target population or even a substantial portion to achieve reliable results. -amples of less than .0 of the population can often provide good reliability, given a credible sampling procedure. So$ ) had decided to take the sa ple si:e as 599 fro &c' Sampling procedure( How should the respondents to be chosenN prefers Balaji .afers. To obtain a representative sample )$ had selected consu ers of Mu 3ai who consu ers of Mu 3ai.

*'#T&*T M+T%'(S Once the sampling plan has been determined, it must be decided how the sub"ect should be contacted; mail, telephone, personal, or on&line interviews. So$ for interview HDuestionnaire>. y research ) had selected personal s personal interviewing is the most

versatile method, the interviewer can ask more Huestions and record additional observations about the respondent. %ersonal interviewing is the most expensive method and reHuires more administrative planning and supervision than three, which is the big loop hole of it.

ANALYTICAL FINDING

%.1 G&'(&) *+

male , B. B/ E/ 5/ 8/ ./ male female male . B. E9

female, E9

female

INTREPRETATION*
The above charts shows that from the sample si#e 599$ @5 are male respondents & F6 are female respondents.

2!

%.2 A,& G)-./ *

:/0 C/0 B/0 E/0 5/0 8/0 ./0 /0 $elow .B years $etween .B to 5/ years bove 5/ years . 8/0 C/0 8/0 8/0 8/0 C/0 $elow .B years $etween .B to 5/ years bove 5/ years

INTERPRETATION*
The above chart shows the age group of respondents, from the sample si#e of .//, there are 89C respondents who are below .B years, E9C respondents who are between .B to 5/ years, 89C respondents who are above 5/ years.

3" %.3 C01223435163-' -4 S17/0& -' 68& 91232 -4 -55./163-':

.C0 .E0 .80 ./0 !0 C0 E0 80 /0 C0 :0 .80 90 .E0

.B0

$usiness %rimary -tudents -econdary -tudents ./0 :0 Higher -econdary -tudents 90 C0 50 ?nder *raduate *raduate %ost *raduate %h.d -ervice 80 %rofession House 6ife Other

INTERPRETATION *
The above chart shows the Hualification of the respondents, from the total sample si#e of .//, there are 58C 3usiness$ EC Pri ary Students$ BC Secondary Students$ 6C %i4her Secondary Students$ 5FC Under ,raduate$ 5@C ,raduate$ 59C Post ,raduate$ BC Ph. ($ 6C Service$ EC Profession$ ?C %ouse .ife$ 8C 'thers.

31

%.4 D- ;-. /)&4&) )&1(; 71(& 2'15<2:

%reference

'o

90

%reference @es 9.0

/0

8/0

E/0

C/0

!/0

.//0

INTERPRETATION *
The above chart shows the preference of the respondents, from the total sample si#e of .//, there are 6C who do not prefer ready made snacks & 65C who prefer ready made snacks.

32

%.5 H-= 71'; /)&4&) =14&) 12 )&1(; 71(& 2'15<:

Prefferance to .affer

9/0 6affer Other than 6affer

./0

INTERPRETATION *
The above chart shows the preference to wafer of the respondents, from the total sample si#e of .//, there are 69C who prefer wafer as a ready made snacks & 59C who does not prefer wafer as ready made snacks.

33

%.6 H-= 71'; /)&4&) 9)1'(&( =14&):

Preference to Branded .affer

9B0

B0 B0

$randed Home made

INTERPRETATION *
The above chart shows how many respondents prefer branded wafers, from the total sample si#e of .//, there are 6@C who prefer branded wafers, @C who prefer home made wafers.

34

%.7 A2 !5> /)&4&) 6- &16 9)1'(&( =14&)? 681' 68& 281)& -4 #101@32 =14&) 32:

7arket -hare B/0 EB0 E/0 5B0 5/0 8B0 8/0 .B0 ./0 B0 /0 E90

8!0 7arket -hare ..0 90 80 $ala"i 3ays ?ncle Ahips Fverest Jalaram .0 Other

INTERPRETATION *
The above chart shows how many respondents prefer wafers of which brand, from the total sample si#e of .//, there are F9C respondents prefer $ala"i wafers, 87C respondents prefer 3ays wafers, 55C respondents prefer ?ncle Ahips wafers, 6C respondents prefer Fverest wafers, 8C respondents prefer Jalaram wafers, 5C respondents prefer Other brand of wafers.

35

%.

=8358 =14&) (- ;-. 03<& 7-)&:

E!0

EE0

!0

%oato 6affer

$anana 6afer

$oth

INTERPRETATION *
The above chart shows how many respondents prefer wafers of which flavors, from the total sample si#e of .//, there are F7C respondents prefer %otato wafers, FFC respondents prefer $anana wafers, and 7C respondents prefer both flavors of wafers.

36

%. ! D- ;-. <'-= #101@3 =14&) 32 1A130190& 3' (344&)&'6 401A-)2:

9/0 !/0 :/0 C/0 B/0 E/0 5/0 8/0 ./0 /0

!80 :50 CB0

5B0 8:0 .!0

7asala

-alty @es 'o

Tomato

INTERPRETATION *
The above chart shows how many respondents know about availability in different flavors of bala"i wafers, from the total sample si#e of .//, there are 78C respondents who are aware about 7asala wafer and 59C doesnKt knowR, there are B?C respondents who are aware about -alty wafer and 8BC doesnKt knowR, there are E@C respondents who are aware about Tomato wafer and ?@C doesnKt knowR

37

%.10 "8358 401A-) (- ;-. 03<& 68& 7-26:

8C0

8E0 B/0

7asala

-alty

Tomato

INTERPRETATION *
The above chart shows how many respondents like which flavors of bala"i wafers most, from the total sample si#e of .//O there are @9C respondents who like 7asala flavors, 8EC respondents who like -alty flavors, 8FC respondents who like Tomato flavors of $ala"i wafers.

3 %.11 H-= -46&' (- ;-. /.)5812&:

5/0 8B0 8/0 .B0 ./0 B0 /0 B0

5/0

890 8E0

.80

4aily

Once In a 6eek

Twise in a week

7onthly

2arely

INTERPRETATION *
The above chart shows how often respondents purchase bala"i wafers, from the total sample si#e of .//, there are EC respondents who purchase 4aily, there are ?9C respondents who purchase Once in a week, there are 86C respondents who purchase Twice in a week, there are 8FC respondents who purchase 7onthly, there are 58C respondents who purchase 2arely $ala"i wafers.

3!

%.12

OA&)100? 8-= 2163243&( 1)& ;-. =368 68& #101@3 "14&)2:

:/ C/ B/ E/ 5/ 8/ ./ / -atisfied

C8

8C

-omewhat -aisfied

?nsaisfied

-omewhat ?nsaisfied

INTERPRETATION *
The above chart shows how much respondents are satisfied with bala"i wafers, from the total sample si#e of .//, there are E8C respondents are -atisfied, there are 8EC respondents are -omewhat -atisfied, there are 7C respondents are ?nsatisfied, there are FC respondents are -omewhat ?nsatisfied 6ith $ala"i wafers.

4"

%.13 "816 32 ;-.) 2163241563-' 0&A&0 3' 512& -4 #101@3 =14&):

:/0 C/0 B/0 E/0 5/0 8/0 ./0 /0 Fxcllent 5/0

C80

:0

*ood

%oor

INTERPRETATION*
The above chart shows what is the satisfaction level of respondents with $ala"i wafers, from the total sample si#e of .//, there are ?9C respondents whose -atisfaction level is excellent, there are E8C respondents whose -atisfaction level is good, there are BC respondents whose -atisfaction level is poor with $ala"i wafers.

41

%.14 H-= 03<&0; 1)& ;-. 6- /.)5812& #101@3 =14&) 1,13':

C/0 C/0 B/0 E/0 5/0 8/0 ./0 /0 4efinitely %robably %robably 'ot 4efinitely 'ot 'ever B0 50 80 5/0

INTERPRETATION*
The above chart shows how likely are respondents to purchase $ala"i wafers again and again, from the total sample si#e of .//, there are E9C respondents who are 4efinitely going to purchase, there are ?9C respondents who are %robably going to purchase, there are @C respondents who are %robably 'ot going to purchase, there are ?C respondents who are 4efinitely 'ot going to purchase, there are 8C respondents who are 'ever going to purchase $ala"i wafers again.

42

%.15 "-.0( ;-. )&5-77&'( #101@3 =14&) 6- -68&)2:

C/0 B/0 E/0 5/0 8/0 ./0 /0 4efinitely

BE0

880

.!0 E0

80

%robably

%robably 'ot

4efinitely 'ot

'ever

INTERPRETATION*
The above chart shows would respondents recommend $ala"i wafers to other, from the total sample si#e of .//, there are @FC respondents who are 4efinitely going to recommend others, there are 88C respondents who are %robably going to recommend others, there are 57C respondents who are %robably 'ot going to recommend others, there are FC respondents who are 4efinitely 'ot going to recommend others, there are 8C respondents who are 'ever going to recommend others for $ala"i wafers.

43

%.16 "-.0( ;-. 03<& 6- 2=3658 -A&) 6- -68&) 9)1'(:

E50 B:0

@es

'o

INTERPRETATION *
The above chart shows would respondents like to switch over to other brand wafers, from the total sample si#e of .//, there are @BC respondents who would like to switch over to other brand & there are F?C respondents who would not like to switch over to other brand of wafers.

44

%.17 "816 71<&2 ;-. 6- /.)5812& #101@3 "14&):

B0 850

8B0

..0 5C0

%rice and Iuality %rice and vailability

%rice and Iuantity %rice and $rand

%rice and Taste

INTERPRETATION *
The above chart shows what make respondents to purchase $ala"i wafers, from the total sample si#e of .//, there are ?EC respondents purchase $ala"i wafers due to %rice and Taste, 8@C respondents purchase $ala"i wafers due to %rice and Iuality, 8?C respondents purchase $ala"i wafers due to %rice and vailability, 55C respondents purchase $ala"i wafers due to %rice and Iuantity, @C respondents purchase $ala"i wafers due to %rice and $rand.

45

%.1

P0&12& 635< 68& 4-00-=3', 155-)(3', 6- ;-.) /)&4&)&'5& 19-.6 #101@3 =14&)2:

:/ C/ B/ E/ 5/ 8/ ./ / 8. .B ./ B
Iuality Iuantity

C! BB E8 5! EC EC E. 5B 5. 89 .9 :C
Taste

EB

EB 5E 8. 9 E
%acking $rand

5/

5/

85

8B

E5
vailability %rice

C
(ragrance

$est

*ood

(air

%oor

INTERPRETATION *
The above chart shows what respondents preference about $ala"i wafers, from the total sample si#e of .// ; )# DU&L)TI there are ?7C prefer it is $est , F8C prefer it is *ood, 5@C prefer it is (air, @C prefer it is %oor O )# DU&#T)TI there are 85C prefer it is $est , FEC prefer it is *ood, 8?C prefer it is (air, 59C prefer it is %oor O )# T+ST there are FEC prefer it is $est , F5C prefer it is *ood, BC prefer it is (air, EC prefer it is %oor O )# &0&)L&B)L)TI there are E7C prefer it is $est , 8@C prefer it is *ood, FC prefer it is (air, ?C prefer it is %oor O )# PR)*+ there are 86C prefer it is $est , ?@C prefer it is *ood, ?5C prefer it is (air, @C prefer it is %oor O )# /R&,R&#*+ there are 56C prefer it is $est , F@C prefer it is *ood, ?9C prefer it is (air, EC prefer it is %oor O )# P&*-)#, there are ?9C prefer it is $est , F@C prefer it is *ood, 85C prefer it is (air, FC prefer it is %oor O )# BR&#( there are ?FC prefer it is $est , @@C prefer it is *ood, 6C prefer it is (air, 8C prefer it is %oor.

46

%.1!

"8&)& (- ;-. /)&4&) 6- &16 #101@3 =14&):

50 B0 :0 C0 E0 .C0 90 .80 .!0 8/0 Other irport 2ailway -tation $us -top Office Ainema *arden %icknic -pot Aanteen Home

/0

B0

./0

.B0

8/0

INTERPRETATION *
The above chart shows where respondents prefer $ala"i wafers, from the total sample si#e of .//, there are ?C respondents prefer at other place, @C respondents prefer to eat $ala"i wafers at irport, BC respondents prefer to eat $ala"i wafers at 2ailway station, EC respondents prefer to eat $ala"i wafers at $us stop, FC respondents prefer to eat $ala"i wafers at Office, 5EC respondents prefer to eat $ala"i wafers at Ainema, 6C respondents prefer to eat $ala"i wafers at *arden, 58C respondents prefer to eat $ala"i wafers at %icnic spot, 57C respondents prefer to eat $ala"i wafers at Aanteen, 89C respondents prefer to eat $ala"i wafers at Home.

47

%.20

D-&2? #101@3 '&&( 6- 71<& 37/)-A&7&'6 3' 68&3) /)-(.56B=14&):

9/0 !/0 :/0 C/0 B/0 E/0 5/0 8/0 ./0 /0 @es

!80

.!0

'o

INTERPRETATION *
The above chart shows whether respondents said that $ala"i need to make improvement in the product or wafer, from the total sample si#e of .//, there are 78C respondents who said that $ala"i should make improvement and 57C doesnKt.

%.21

I'

=8358

1)&1

#101@3

28-.0(

71<&

37/)-A&7&'6:
.80 ./0 !0 C0 E0 80 /0
ste Ta ng c ki %a c %r i e i ble Fd Oi l

.80 ./0

.80 ..0 90 !0

.80 ..0

:0

:0

.0
i lity il ab va y e tit y ali t nc ffer an Iu gra 6a Iu of (ra e -i # g ur ix in vo sm ( la t n ie r ed Ing

INTERPRETATION *
The above chart shows that respondents suggest to make improvement in $ala"i wafer, from the total sample si#e of .// ; there are 59C prefer for Taste improvement, there are BC prefer for %acking improvement, there are 58C prefer for %rice improvement, there are 6C prefer for Fdible oil improvement, there are 5C prefer for vailability improvement, there are 58C prefer for Iuality improvement, there are BC prefer for (ragrance improvement, there are 55C prefer for Iuantity improvement, there are 6C prefer for si#e of wafer improvement, there are 58C prefer for (lavor improvement, there are 55C prefer for Ingredients improvement.

4!

LIMITATION OF THE STUDY

Fach and every study has several limitations so in my study has also some limitation. 5. I did sampling by the Pro3a3ility &rea Sa plin4 so some of the remote area of the 7umbai is not covered. 8. The findings are based on the research in Mu 3ai *ity only and thus the conclusions may not be true for other cities. ?. Ti es and costs were always a constraint. F. The study can not give the accurate results because the sa ple si:e is very s all.

5"

S !
S, - Strength concentrate n your strength !, - !eakness "ecogni.e /our 0eakness

T
, - opportunity evaluate /our opportunities T, - Threats research /our threats 51

S! T analysis is a good tool for a manager1 like a thermometer2 Stethoscope for a doctor2

ST"#+3T$, Fnable you to best foot forward the biggest strength is The Auality of the product, as well as its reasonable price The distribution network of $ala"i wafers all over ,ujarat is co pany<s 3rand i a4e. is the second strength. excellent.

!#A4+#SS,Only when you recogni#e them. @ou can correct them India. $ala"i has still not introduced wafers in various tastes in <ery less spending on advertise ent order to compute with the multination. $ala"i 6afer -ales its products "ust in selected states of

52

PP "T5+'T'T#S,They are plenty event in adversity evaluate. Fxpand its area of operation & give new varieties in its 4iversity their business in the form of franchising. Increase production & expand their distribution area to

product range.

capture national market.

T$"#ATS,They are like tickling bombs defuse them by taking preventing actions. share. If they restrict their boundaries of operation then in long run it will affect its profita3ility. The biggest threat is of the M#*s that may eat away their

53

SUGGESTION

(or such giant organi#ation I donKt have any suggestion to give but there are some eye catching loops. S Aompany has opportunities to eGpand the business in its field & other field also. S through advertising company should go for national ! international edia. S They should use pro otional tools to increase their sales. arket. odern eans of S They should advertise their products 3y

54

CONCLUSION

This report is prepared from the available data which Balaji .afers Pvt. Ltd. has provided to me. It is found to be all of the leading industry producing wafers ! na keens. This unit is well organi#ed & well managed. Its products are popular in whole *u"arat. They are having 4ood reputation in the market. It can be concluded that Balaji .afers Pvt Ltd. Is large scale unit, & also a successful organi#ation having bright future. This unit is a profit making one & production is increasing gradually. In this company the internal relation between the workers and management are very well. ll the workers and management group behave with each other as family members. It is the plus point of the company. The management of the company is well planned and very effective. Moreover$ this co pany has played a 4reat role to the econo y 3y their variety of product<s 3est Auality ! reasona3le prices.

55

BIBLIOGRAPHY
Training in industrial unit and then getting the information regarding various aspects is truly a practical aspect but in order to give a clear meaning for the preparation for best and complete report, theoretical concepts, at list clear in our minds. To complete knowledge regarding various theoretical concepts, I referred the following books of well know authors and following websites.

BOOKS:
MARKETING MANAGEMENT - PHILIP KOTLER MARKETING MANAGEMENT - S.A. SHERLEKAR

WWW:
contactGbala"iwafers.com www.consumerpsychologist.com

56