Professional Documents
Culture Documents
At Cereal Partners Worldwide (CPW) we aim to provide our consumers around the world with a healthier start to their day. Our breakfast cereals are a convenient, tasty and healthy way for children and adults to eat a nutritious breakfast.
Headquarters in Lausanne, Switzerland Over 50 brands worldwide Global brands : Fitness, Cheerios, Chocapic and Nesquik
H F E D 3
Production facilities A B C D Mexico Chile Brazil Portugal E F G H France (2) UK (2) Poland (2) Russia I China J Philippines K Australia
Diversity rules
Our 4000 employees combining talent from Nestl and General Mills, as well as many people recruited by CPW generate CHF 2.8 billion (2008) in annual revenues. Our diverse workforce prides itself on the joint ventures unique, action-driven culture, reflected in CPWs values and competencies. Our vision is to be the best global cereal company by leveraging the power of the big and the spirit of the small. Big refers to the strengths of our parent companies Nestl and General Mills, both renowned industry leaders. Small refers to the entrepreneurial operating mindset of CPW. Being small, but truly global, we have the ability to adapt to changes in the marketplace and to make decisions quickly.
Chocapic Chocapic is available in 31 markets. It has a rich chocolate taste that kids love. Made with the goodness of whole grain, Chocapic breakfast cereal provides essential minerals, plus iron and calcium.
Fitness Fitness breakfast cereal helps women manage their line in a sensible way in over 50 markets worldwide. Fitness helps women not only take off weight but also to keep it off as it is made with whole grain. Fitness contains essential vitamins and minerals.
Cheerios Originally launched by General Mills in 1941 in the US, Cheerios is currently sold by CPW in 37 markets. A whole grain breakfast cereal which the entire family can enjoy, Cheerios provides essential minerals, plus iron and calcium.
Nesquik Nesquik breakfast cereal has the one and only Nesquik chocolate taste in every bite. Present in 43 countries around the world, it is made with the goodness of whole grain, and provides essential minerals, plus iron and calcium.
History 1989 - signing of the joint venture agreement between Nestl and General Mills June 1, 1990 - CPW began operations in South West Europe and the UK 1991 - Nesquik, Chocapic and Cheerios breakfast cereals 1992 - Mexico and Italy 1993 - South East Asia 1994 - Poland (with acquisition of Torun Pacic) and South America 1995 - launch of Fitness breakfast cereals 1997 - Russia 1998 - became protable, equal share back to Nestl and General Mills 2002 - China 2003 - Australia
2005 - New Zealand 2005 - whole grain reformulation in Nestl breakfast cereals 2006 - Uncle Tobys acquisition 2009 - South Africa 2010 - CPW twentieth anniversary
Cereal Partners Worldwide CPW S.A. 2009 Chemin du Viaduc 1 Case Postale 1000 Lausanne 16, Switzerland