2

WanL Parrls olls dellvered dlrecL Lo your lnbox? Cllck !"#"!

%&'() *
+&,-./%) 01-.%
"lf you had Lo choose, whlch CnL of Lhese sporLs would you say is your favorite?
8ase: All adulLs who follow one or more sporL

*234 *232 *225 *226 *227 *228 *223 5995 5996 5997

ro fooLball 24 26 28 24 24 28 26 27 29 30
8aseball 23 19 21 18 17 17 18 14 13 13
College fooLball 10 6 7 8 7 10 9 9 9 11
AuLo raclng 3 4 3 6 3 3 7 10 9 7
Mens pro basketball 6 7 8 12 11 13 13 11 10 7
Pockey 2 3 3 3 3 4 3 3 3 4
Mens college basketball 6 10 8 8 8 6 4 4 6 6
Mens golf 3 4 4 6 3 6 4 4 3 4
Mens soccer 3 2 2 1 3 3 4 3 3 3
Swlmmlng nA nA nA nA nA nA nA nA nA nA
8oxlng nA nA nA nA nA nA nA nA nA 2
Mens tennis 3 4 4 4 3 3 4 1 2 1
8owllng 3 3 2 2 1 1 2 2 1 1
Porse raclng 4 3 3 2 2 2 2 1 2 1
1rack & fleld 2 2 1 1 2 2 3 1 3 1
Womens tennis nA nA nA nA nA nA nA 3 2 2
Womens college baskeLball nA nA nA nA nA nA 1 1 * 1
Womens soccer nA nA nA nA nA nA nA nA nA 1
Womens pro basketball nA nA nA nA nA nA * 1 1 *
Womens golf nA nA nA nA nA nA nA nA 1 *
noL sure * 1 4 1 2 2 1 3 1 2
Pro footballs lead over baseball * 8 8 : 8 ** 3 *6 *: *4
Note 1: NA = Not asked in that year. Men and womens sports were not always distinguished
noLe 2: ercenLages may noL add up Lo 100 due Lo roundlng.
Note 3: * indicates less than 0.5%



3
%&'() * ;<=>?@>A"BC
+&,-./%) 01-.%
"lf you had Lo choose, which ONE of these sports would you say is your favorite?
8ase: All adulLs who follow one or more sporL

5994 599: 5998 5993 5992 59*9 59** 59*5 59*6
DE&FG)
*23459*5

ro fooLball 33 29 30 31 33 31 36 34 33 11
8aseball 14 14 13 16 16 17 13 16 14 -9
College fooLball 13 13 12 12 12 12 13 11 11 1
AuLo raclng 11 9 10 8 9 7 8 8 7 2
Mens pro basketball 4 7 4 6 3 6 3 7 6 0
Pockey 3 4 3 3 4 3 3 3 3 3
Mens college basketball 3 3 4 3 3 4 3 3 3 -3
Mens golf 4 4 4 4 4 2 2 2 2 -1
Mens soccer 2 2 2 3 2 4 1 2 2 -1
Swlmmlng nA nA nA 2 1 1 2 2 2 nA
8oxlng 2 1 1 2 2 1 2 1 2 nA
Mens tennis 1 2 1 1 1 2 2 2 2 -3
8owllng 1 1 2 1 1 2 1 1 1 -2
Porse raclng 2 1 2 1 2 1 2 1 1 -3
1rack & fleld * 2 1 1 1 2 1 1 1 -1
Womens tennis 1 1 * 1 1 1 1 1 1 nA
Womens college basketball * 1 1 * * - * 1 1 nA
Womens soccer * * * * * * * * * nA
Womens pro basketball * * * * * - * * * nA
Womens golf * 1 * * * * * * * nA
noL sure 2 3 2 1 2 3 1 2 3 3
Pro footballs lead over
HIJ"HIKK
*2 *4 *4 *4 *2 *7 56 *3 5* 59
Note 1: NA = Not asked in that year. Men and womens sports were not always distinguished
noLe 2: ercenLages may noL add up Lo 100 due Lo roundlng.
Note 3: * indicates less than 0.5%

%&'() 5
L)M-G.&1E/D ,&./&%/-F0 /F +&,-./%) 01-.%0
If you had to choose, which ONE of these sports would you say is your favorite?
8ase: All adulLs who follow more Lhan one sporL
0N=#?
&KK &BAK?J E@O!"J? (=P"J?

1#=
Q==?HIKK
33
1hose who llve ln rural areas 44 osL grads 24
arenLs wlLh chlld under 18 42 Lcho 8oomers 31
LasLerners 39 Llberals 31
'IJ"HIKK 14
Plspanlcs 19 Afrlcan Amerlcans 7
1hose wlLh household lncome $100k+ 18 1hose who llve ln rural areas 8
SuburbanlLes 18 Lcho 8oomers 10
D=KK"O"
+==?HIKK
11
SouLherners 17 LasLerners 4
osL grads 17 Plspanlcs 7
College graduaLes 16 uemocraLs 8
&A?=
.I<@>O
7
1hose llvlng ln rural areas 12 Afrlcan Amerlcans 1
1hose wlLh household lncome less
Lhan $33k
12 Plspanlcs 2
LducaLlon of PS or less 11 osL grads/college graduaLes 3




4
M"?!=B=K=OR
1hls EI##@J 1=KK was conducLed onllne wlLhln Lhe unlLed SLaLes beLween uecember 11 Lo 17, 2013 among 2,311
adulLs (aged 18 and over), 1,330 of whom say Lhey follow aL leasL one sporL. llgures for age, sex, race/eLhnlclLy,
educaLlon, reglon and household lncome were welghLed where necessary Lo brlng Lhem lnLo llne wlLh Lhelr
actual proportions in the population. Propensity score weighting was also used to adjust for respondents
propenslLy Lo be onllne.
All sample surveys and polls, wheLher or noL Lhey use probablllLy sampllng, are sub[ecL Lo mulLlple sources of
error whlch are mosL ofLen noL posslble Lo quanLlfy or esLlmaLe, lncludlng sampllng error, coverage error, error
assoclaLed wlLh nonresponse, error assoclaLed wlLh quesLlon wordlng and response opLlons, and posL-survey
weighting and adjustments. Therefore, Harris Interactive avoids the words margin of error as they are
mlsleadlng. All LhaL can be calculaLed are dlfferenL posslble sampllng errors wlLh dlfferenL probablllLles for pure,
unwelghLed, random samples wlLh 100 response raLes. 1hese are only LheoreLlcal because no publlshed polls
come close Lo Lhls ldeal.
8espondenLs for Lhls survey were selecLed from among Lhose who have agreed Lo parLlclpaLe ln Parrls
lnLeracLlve surveys. 1he daLa have been welghLed Lo reflecL Lhe composlLlon of Lhe adulL populaLlon. 8ecause
Lhe sample ls based on Lhose who agreed Lo parLlclpaLe ln Lhe Parrls lnLeracLlve panel, no esLlmaLes of
LheoreLlcal sampllng error can be calculaLed.
"#$%$ %&'&$($)&% *+),+-( &+ &#$ .-/)*/.0$% +, 1/%*0+%2-$ +, &#$ 3'&/+)'0 4+2)*/0 +) 5260/* 5+00%7

"#$ %$&'()& *+ )#,& -.%%,& /*(( 0.1 2*) 3$ '&$4 ,2 .45$%),&,267 0.%8$),26 *% 9%*0*),*2 :,)#*') )#$ 9%,*% :%,))$2
9$%0,&&,*2 *+ -.%%,& ;2)$%.<),5$=

!43368
C933, 960

"#$ 8'--/% 5+00
S
T4U VI>AI#R *:U 59*7
8y 8eglna A. Corso, Sv, Parrls oll and ubllc 8elaLlons, Parrls lnLeracLlve
&H=A? EI##@J />?"#I<?@W"
Parrls lnLeracLlve ls one of Lhe world's leadlng markeL research flrms, leveraglng research, Lechnology, and
buslness acumen Lo Lransform relevanL lnslghL lnLo acLlonable foreslghL. known wldely for "#$ 8'--/% 5+0097
Parrls offers proprleLary soluLlons ln Lhe areas of markeL and cusLomer lnslghL, corporaLe brand and repuLaLlon
sLraLegy, and markeLlng, adverLlslng, publlc relaLlons and communlcaLlons research across a wlde range of
lndusLrles. AddlLlonally, Parrls has a porLfollo of mulLl-cllenL offerlngs LhaL complemenL our cusLom soluLlons
whlle maxlmlzlng a cllenL's research lnvesLmenL. Servlng cllenLs worldwlde Lhrough our norLh Amerlcan and
Luropean offlces, Parrls speclallzes ln dellverlng research soluLlons LhaL help our cllenLs sLay ahead of whaL's
nexL. lor more lnformaLlon, please vlslL PPPX!I##@J@>?"#I<?@W"X<=Y.