For Immediate Release Monday, January 27, 2014 Contact: Sarah Bascom, sarah@bascomllc.

com, (850) 294-6636 Celina Parker, celina@bascomllc.com, (850) 443-9965

*MEDIA ADVISORY*
FAIF to Host 2014 Florida Health Care Affordability Summit
Health Care Stakeholders to Discuss Challenges to Floridas Health Care Delivery System Tallahassee, Fla. The Foundation of Associated Industries of Florida (FAIF) will host the 2014 Health Care Affordability Summit at the Rosen Shingle Creek Hotel in Orlando Fla., this WEDNESDAY, JANUARY 29, 2014, through FRIDAY, JANUARY 31, 2014. For up-to-the-minute updates on Summit events, full list of participants, sponsors and event alerts, download the 2014 FAIF Smartphone Application. Instructions available here: bit.ly/1dIvD4k. The Summit will once again bring some of the most knowledgeable stakeholders in health care to the table from experts on health plans, hospitals and providers, to our elected officials and some of Floridas best employers to participate in an open forum and continue the conversation on how we can make Florida healthier based on the guiding principle that quality health care should be affordable and accessible to all. ALL INTERESTED MEDIA ARE WELCOME TO ATTEND AT NO REGISTRATION COST. ALL MEDIA MUST BE CREDENTIALED AND MUST CHECK IN UPON ARRIVAL AT THE EVENT REGISTRATION DESK. Event: Date: Location: 2014 Florida Health Care Affordability Summit Wednesday, January 29, 2014 Friday, January 31, 2014 Rosen Shingle Creek Hotel 9939 Universal Blvd. Orlando, FL 32819 (866) 996-9939 $199 per person, includes entry, meals and participation in all scheduled events: healthcareflorida.com/attend To register for Summit-sponsored fitness events, email fitness@healthcareflorida.com

Registration:

CONT.: FAIF HEALTH CARE AFFORDABILITY SUMMIT Participants/Agenda:

WEDNESDAY, JANUARY 29, 2014 TIME 11:30 a.m. 4 p.m. 5 p.m. 7 p.m. EVENT FAIF GOLF TOURNAMENT SUMMIT WELCOME RECEPTION Featuring Keynote Speaker Dr. Arthur Agatston, Author of The South Beach Diet- Casual Attire

THURSDAY, JANUARY 30, 2014 TIME 7 a.m. 8 a.m. 8 a.m. 9:30 a.m. 9:30 a.m. 9:45 a.m. 9:45 a.m. 10:45 a.m. EVENT/PANEL REGISTRATION BREAKFAST Featuring Keynote Speaker Paul H. Keckley, Ph.D., Health Care Entrepreneur & Policy Analyst BREAK Telehealth: Exploring the Tools of Technology for Health Care Access Moderated by Representative Jason Brodeur, Chair of the House Health Innovation Subcommittee Computers, the Internet and cell phones have revolutionized how we communicate with each other and how information is sought and exchanged. This panel will discuss the ways telemedicine can better facilitate the delivery of health care services to Floridians in a more cost effective manner. Panelists: Scott C. Simmons, Director of TeleHealth of the University of Miami Miller School of Medicine; Michael V. Bess, MD, MHA, National Medical Director of Telehealth for Optum; Travis Bond, President & CEO of CareSync Medical Innovation: How Modern Medicine Delivers Measureable Benefits Moderated by Senator Denise Grimsley, Chair of the Senate Appropriations Subcommittee on Health & Human Services Discussion will focus on pioneering collaborations among stakeholders in the health care industry that not only increase the efficiency of the health care delivery system, but also show a quantitative value to patients. Panelists: Douglas Calder, Director of Strategic Development for the Vaccine & Gene Therapy Institute Fla.; Leslee Gross RN, MHCA, CEN, Assistant Vice President of Baptist Health South Florida; Jessica L. Banko, Ph.D., M.S., Associate Director & COO of USF Health Byrd Alzheimers Institute LUNCH Featuring Keynote Speaker Nancy M. Green, Managing Principal for Verizon Healthcare Employer Innovations: Tackling the Challenge of Keeping a Workforce Healthy Moderated by Representative Matt Hudson, Chair of the House Health Care Appropriations Subcommittee Floridas employers are working with employees to improve their health, maximize productivity and control rising health care costs. Participants will discuss real-life examples from successful business practices and programs that serve this purpose, while they engage and motivate employees to take an active role in their health. Panelist: Richard M. Luceri, MD, FACC, FAHA, VP Healthcare Services, JM Family Enterprises, Inc.;

10:45 a.m. - 12 p.m.

12 p.m. 1:15 p.m. 1:30 p.m. 2:30 p.m.

CONT.: FAIF HEALTH CARE AFFORDABILITY SUMMIT

2:30 p.m. 2:45 p.m. 2:45 p.m. 3:45 p.m. Ashley Bacot, President of ProvInsure; Thinh Tran, M.D., Chief Medical & Quality Officer for Baptist Health South Florida BREAK Health Care Workforce Innovation: Meeting the Workforce Demands of Providing Health Care to all Floridians Moderated by Representative Jose Oliva, Chair of the House Select Committee on Health Care Workforce Innovation Floridas health care industry faces immense workforce pressures with the ongoing changes to our public and private health care delivery system. With a projected physician shortage, Florida must set the course toward ensuring all citizens have access to professional care. This panel will examine the benefits of, and barriers to, expanding the scope of practice of physician extenders. Panelists: Representative Cary Pigman, Vice Chair of the House Select Committee on Health Care Workforce Innovation; Jeenu Philip, Pharmacy Supervisor for Walgreen Family of Companies; Jorge A. Valdes, DNP, CRNA, President of the Florida Association of Nurse Anesthetists; Taynin Kopanos, DNP, NP, Vice President of State Government Affairs for the American Association of Nurse Practitioners BREAK Health Care Coverage: Changing Products to Meet New Expectations for Health Care Delivery Moderated by Senator Aaron Bean, Chair of the Senate Health Policy Committee This panel will explore the successes and failures occurring with the implementation of PPACA, as well as highlight the opportunities and challenges that experts can anticipate in the near future. Panelists: Audrey Brown, President & CEO of the Florida Association of Health Plans; Rich Robleto, Executive Director for the Florida Healthy Kids Corporation; Jason Delimitros, COO of Sunshine Health RECEPTION Featuring Keynote Speaker Adam H. Putnam, Florida Commissioner of Agriculture

3:45 p.m. 4 p.m. 4 p.m. 5 p.m.

5:30 p.m. 7:30 p.m.

FRIDAY, JANUARY 31, 2014 TIME 7 a.m. 8 a.m. EVENT/PANEL BE ACTIVE FLORIDA FITNESS EVENTS: Speakers Race 7 a.m. start at The Rose Garden, Featuring AIF CEO & former Florida House Speaker, Tom Feeney; Be Active Boot Camp at St. Johns 24/30/31, Featuring Ali Campbell, strength and conditioning instructor for Tallahassee-based Sweat Therapy Fitness; Yoga Class at St. Johns 24/30/31, Featuring Alyssa Maki, yoga instructor BREAKFAST Featuring Keynote Speaker Dr. John H. Armstrong, Florida State Surgeon General Floridas Bill of Health: The High Cost of Poor Health Moderated by Senator Joe Negron, Chair of the Senate Appropriations Committee and Senate Select Committee on PPACA This panel will analyze the increased health costs Floridians face when certain risk factors exist and explore how savings can be realized through increasing healthy behaviors and wellness awareness. Panelists: Jay Wolfson, Ph.D., Professor of Public Health & Medicine for the University of South Florida; Jannifer Drake Harper, MD, CPE, Vice President & Chief Medical Officer for Florida Blue;

8 a.m. 9:30 a.m. 9:30 a.m. 10:30 a.m.

CONT.: FAIF HEALTH CARE AFFORDABILITY SUMMIT

10:30 a.m. 11:30 a.m. Ann O. Wehr, M.D., FACP, Senior Vice President & Chief Medical Officer for AvMed SUMMIT CLOSE Featuring Keynote Speaker David Chenoweth, Ph.D., President of Chenoweth & Associates, Inc.

The Summit will bring key stakeholders to the table from health plans, hospital executives and health care providers, to some of Floridas biggest employers and lawmakers, who will participate in a series of panel discussions to assess the overall cost-drivers in Floridas health care system and ways to ease the financial burden on Floridas businesses, employers and patients. Online registration to attend the 2014 Health Care Affordability Summit is open to the public and accessible at www.healthcareflorida.com. For interested attendees, please note the room block at the Rosen Shingle Creek has closed as of January 8, 2014. While you may contact the hotel directly to make a reservation at the Rosen Shingle Creek, this reservation will no longer qualify for the discounted Summit group rate. An overflow block of rooms has been opened at the Rosen Plaza Hotel, located at 9700 International Dr., Orlando, FL 32819. This overflow block of rooms will be open until January 20, 2014. To make a reservation at the Rosen Plaza Hotel that will qualify for the Summit group rate, please visit www.healthcareflorida.com/attend. Sponsors of the 2014 Health Care Affordability Summit include Aetna, AARP, AT&T, AvMed, Be Active Florida, CareSync, Florida Association of Nurse Anesthetists, Hospital Corporation of America, Sunshine Health, Tenet, Verizon and Wal-Mart. In addition to corporate sponsors, the 2014 Florida Health Care Affordability Summit is also made possible in part by an educational grant from The Florida Blue Foundation, a foundation dedicated to improving the health and well-being of Floridians and their communities. For the latest updates on the Summit agenda and events, please visit www.healthcareflorida.com, like us on Facebook at www.FB.com/healthcareflorida and follow us on Twitter @HealthCareFL or by checking in on #healthcareFL. ###