Professional Documents
Culture Documents
Dear Writer: Writing (whether youre writing articles, blog postings, special reports or even books) can be very exciting in the beginning. You start out with great ideas, full of motivation and inspiration. After a while, though, you run out of steam. You find yourself sitting at your computer with your eyes in a blank stare and your fingers ready at the keyboard but theyre not typing. Youre stumped! The muse isnt so amused anymore and you start hunting for things to write about. So where do you turn when your idea arsenal is running low? Ideas can be found almost everywhere. Your first step to building your idea arsenal is to create a swipe file. Professional copywriters have used this technique for years. Their files included clippings from magazines, direct mail pieces, email copies, website copy, etc. For article marketers, our swipe file consists of a file in Microsoft Word that holds all of our ideas for future articles for which we havent worked an outline for or spent time researching. Your first source for writing ideas is your very own thoughts. Begin your swipe folder by typing in any article ideas you may have already. Your next source is everywhere and everything. Im even known to scribble ideas on napkins, placemats, notepaper or any magazine clip that caught my attention so I can immediately put it into my swipe file when I return to my office. Build your swipe file using our huge list of content resources that weve put together for you to review, investigate and explore for possible article marketing ideas. It certainly isnt a list of all the content, resources and information out there, but it is designed to get you thinking about all the content, resources and information out there for you to write about. If I have missed a favorite resource of yours, please email me at Eric@prleads.com and Ill be sure to add your idea in our next PR LEADS Article Marketing Secrets & Breakthroughs Newsletter and of course give you full credit. To Your Article Writing & Marketing Success! Eric Gruber Director of Operations PR LEADS Article Marketing Service
TABLE OF CONTENTS How To Get Maximum Value From This Book.......................................................................................... i Tactic 1: Develop a Passion........................................................................................................................ 1 Tactic 2: Put Passion Into Your Articles .................................................................................................... 2 Tactic 3: Read Everything You Can ........................................................................................................... 3 Tactic 4: Study Trade Magazines & Journals............................................................................................. 4 Tactic 5: Read Publications Your Audience Is Reading............................................................................. 6 Tactic 6: Read Letters To The Editor ......................................................................................................... 7 Tactic 7: Flapoodle ..................................................................................................................................... 8 Tactic 8: Freewrite Until You Get There.................................................................................................... 9 Tactic 9: Surf the Web .............................................................................................................................. 10 Tactic 10: Use Top News Stories Online.................................................................................................. 11 Tactic 11: Search Google For Content ..................................................................................................... 13 Tactic 12: Read Industry News & Resources ........................................................................................... 14 Tactic 13: Reading What Other People Wrote ......................................................................................... 15 Tactic 14: Google News Alerts & Other News Search Engines............................................................... 16 Tactic 15: Perform Competitive Intelligence............................................................................................ 17 Tactic 16: Go Blog Hopping..................................................................................................................... 18 Tactic 17: Browse Newspaper/Magazine Blogs....................................................................................... 19 Tactic 18: Explore Corporate, Organizational & CEO Blogs .................................................................. 20 Tactic 19: Use Your Own Blog As A Content Source Idea Tank ............................................................ 21 Tactic 20: Explore Chat Rooms................................................................................................................ 22 Tactic 21: Make the Rounds On Your Favorite Forums/Message Boards ............................................... 23 Tactic 22: Visit Newsgroups/Discussion Lists ......................................................................................... 24 Tactic 23: Explore Article Directories...................................................................................................... 25 Tactic 24: Grasp the Power of the PR Leads Expert Resource Network ................................................. 26 Tactic 25: Keep Up-To-Date With Legislative Updates .......................................................................... 27 Tactic 26: Watch Morning Shows First Thing In The Morning............................................................... 28 Tactic 27: Watch The Oprah Winfrey Show ............................................................................................ 29 Tactic 28: Listen To Talk Radio ............................................................................................................... 30 Tactic 29: Using Others Ads as Idea Stimulators.................................................................................... 31 Tactic 30: Pick What Already Works ....................................................................................................... 32 Tactic 31: Keep Diverse Cultural & Age Groups in Mind & Capture New Markets............................... 33 Tactic 32: Piggyback on a Holiday........................................................................................................... 34 Tactic 33: Get Seasonal ............................................................................................................................ 35 Tactic 34: Theme It................................................................................................................................... 36 Tactic 35: Uncover The Hidden Source Of Story Ideas With Surveys .................................................... 37 Tactic 36: Get The Facts & Stats .............................................................................................................. 38 Tactic 37: Dont Forget Your Hobbies ..................................................................................................... 40 Tactic 38: Tap Into Your Own Personal/Business Experiences ............................................................... 41 Tactic 39: Do An Interview ...................................................................................................................... 42 Tactic 40: Get To Know PR Professionals Within Your Industry ........................................................... 43 Tactic 41: Dont Throw Away Your Junk Mail ....................................................................................... 44 Tactic 42: Give Tips ................................................................................................................................. 45 Tactic 43: Write How To Articles ............................................................................................................ 46 Tactic 44: Create a Mastermind Group..................................................................................................... 47 Tactic 45: Scan Your Book or Ebook....................................................................................................... 47 Tactic 46: Dig Through Ezines................................................................................................................. 48 Tactic 47: Make a Collage ........................................................................................................................ 49
Tactic 48: Slant Your Ideas ...................................................................................................................... 50 Tactic 49: Start An Advice Column ......................................................................................................... 51 Tactic 50: Answer Frequently Asked Questions ...................................................................................... 52 Tactic 51: Recycle, Recycle, Recycle....................................................................................................... 54 Tactics 52 & 53: Take a Shower or Sleep On It & Put Your Subconscious To Work ............................. 55 Tactic 55: Eavesdrop ................................................................................................................................ 57 Tactics 56 & 57: Go People Watching or Go Walk and Get Your Brain Cells Moving .......................... 58 Tactic 58: Check Your Inbox.................................................................................................................... 59 Tactic 59: Review Other Peoples Products ............................................................................................ 60 Tactic 60: Review Your Own Products .................................................................................................... 61 Tactic 61: Review Other Peoples Press Releases.................................................................................... 62 Tactic 62: Write Your Own Press Releases.............................................................................................. 63 Tactic 63: Write an Inspirational Article .................................................................................................. 64 Tactic 64: Review Your White Papers & Case Studies............................................................................ 65 Tactic 65: Dig Through Comments From Readers & Publishers............................................................. 66 Tactic 66: Analyze a Trend....................................................................................................................... 68 Tactic 67: Relate Your Subject To Something Else ................................................................................. 69 Tactic 68: Use Inspirational Quotes From Thought Leaders.................................................................... 70 Tactic 69: Spike Up Your Article Traffic With Tragedies ....................................................................... 71 Tactic 70: Tie Your Articles To Your New Promotions .......................................................................... 72 Tactic 71: Turn Scars Into Stars ............................................................................................................... 73 Tactic 72: Perform Persona-Based Marketing.......................................................................................... 75 Tactic 73: Turn Transcripts Into Articles ................................................................................................. 78 Tactic 74: Describe A Painful Process ..................................................................................................... 79 Tactic 75: Put On Your 6 Thinking Hats................................................................................................. 81 Tactic 76: Start With The Headline .......................................................................................................... 82 Tactic 77: Develop New Ideas With The 3 Step Idea Matrix................................................................... 83 Tactic 78: Tag It........................................................................................................................................ 84 Tactic 79: Track the Most Popular/ High Traffic Sites and Blogs ........................................................... 85 Tactic 80: Find Out What People Are Searching For............................................................................... 86 Tactic 81: Break It Up Into Stages............................................................................................................ 87 Tactic 82: Relax Your Mind & Enjoy It All............................................................................................. 90 Tactic 83: Do a Makeover..90 Tactic 84: Create an Editorial Calendar.91 Tactic 85: Write a Series of Articles at Once92 Tactic 86: Make a Checklist Type Article.93 Tactic 87: Invest in Voice Dictation Software...95 Tactic 88: Keep an Ongoing List of Topics...96 Special Resources To Help You Profit From This Book.......................................................................... 87
Trans Tech Publications - Features indexes to journals and yearbooks about bulk and raw materials handling and powder handling. ALM Law - ALM's award-winning publications, events and online properties including The American Lawyer, Corporate Counsel, Real Estate Forum, LegalTech, Insight Information, GlobeSt.com and Law.com anticipate and address the needs of today's leaders with timely, focused news and information. Cambridge Law Journal - Publishes articles on all aspects of law. CEO Refresher -- Creative leadership, competitive strategy and performance improvement. Australian Journal of Management -- Publishes research in accounting, applied economics, finance, industrial relations, and more, provided the application is to management. BtoB Covers Internet marketing and advertising. Promo Magazine -- Magazine of promotion marketing covering all aspects of the promotion industry Journal of Real Estate Portfolio Management A publication of the American Real Estate Association Food Management -- Provides ideas for food service directors, managers, and chefs. Covers issues and events, operational topics, and food trends. Journal of Commerce -- Reporting trade and transportation news since 1827. Motion Net A directory of engineering, science and medical trade journals.
TACTIC 7: FLAPOODLE
This is a term coined by Doug Hall, the author of Jump Start Your Brain. Put your main idea in the middle of a blank sheet of paper. Think of three or four possible topics and branch them off the main idea. Allow each branch of the tree to grow its own branches of related ideas. Soon, youll have a messy page filled with lots of useful thoughts. Need some help thinking of main ideas? The editors of Writer's Digest have prepared 52 writing promptsidea joggers and brain startersto get your writing going. One of their latest prompts include: Associate Editor Brian A. Klems can't stop procrastinating, so he needs your help! Develop a list of five punishments to dissuade him from procrastinating. Each punishment should be tougher than the next. For example, the first punishment should be for the first time he puts off work. The second, for the second time. And so on.
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News Place - This site appears unassuming at first, but just one click on the topic area of your choice will lead you to a plethora of links. Ananova Breaking news portal. World News News in Essence News In Essence is a news aggregator that finds and summarizes clusters of related news articles from multiple sources on the Web. Wall Street Executive Library - Over 1450 content rich resources for an informed, intelligent, perspective. WorldPress.org News and views from around the world. Lexis Nexis Free news headlines from a leading provider of comprehensive information and business solutions to professionals in a variety of areas. Over 4000 sources including newspapers and television transcripts. News Ahead - Overview of future world news headlines and the stories behind them, one year ahead for subscribers or one month ahead in the preview. Slate A daily general-interest publication offering analysis and commentary about politics, news, and culture. News Wise Business, science and medical news search engine service. E-News Wire A no-frills, fast loading Internet portal to the latest news updated 24 hours a day. DocuTicker - Offers a hand-picked selection of resources, reports and publications from government agencies, NGOs, think tanks and other public interest organizations. If you dont want to read about the news, then listen to it and watch it. Even if your articles are not based on news, politics or current events, you will still benefit from finding out whats going on in the world/ To give you a refreshed view why not check out news sources that you dont usually refer to? If youre not a CNN person, check out BBC this time around, or CNBC or MSNBC.
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TACTIC 14: GOOGLE NEWS ALERTS & OTHER NEWS SEARCH ENGINES
A news search engine is one that scans thousands of recent publications for news articles that contain keywords you specify. They differ from Web search engines in that they only report back news articles that have appeared in the last 30 days. Not only can Google News Alerts be used to track where your own articles have been published, but its also perfect for finding out what other people are writing about. Put your key words into Google News Alerts and you will receive daily, weekly or monthly alerts of articles that contain your keywords. You can also use Yahoo News Alerts, another excellent news search engine. But to make these really useful, you will need to go beyond the basic search, and use some of the advanced features they offer. For example, visit http://news.search.yahoo.com and enter a keyword or phrase that you wish to track (e.g., article marketing). You are likely to see a large number of matches, with many duplicates. You can pare these results into a short manageable set using specific restriction terms within the Yahoo News search box, like this: intitle:article marketing "article writing" OR "marketing with articles" OR marketing campaign viral:Yahoo This instructs Yahoo to find only those news articles that have the words "article marketing" in the title, the phrases "marketing campaign" or submission service in the body, but do not have the word print and are from a publication syndicated to Yahoo. You may need to play around with different settings for the restrictors until you get a small set of valid articles. You may also need to set up multiple searches for different terms. Here are some other ways to track stories and news: New York Times Alert News alerts by category. TV Eyes for Consumers Free email alerts on TV stories. Net News Tracker - Searches Usenet newsgroups daily for the phrases you choose and sends e-mail notification when there are new hits. Talk Digger Tracks search engines, blogs, tag services, and social book marking. News Wise News tracker and search engine service. CNN News Alerts - CNN alerts you the moment top news stories break.
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TACTIC 19: USE YOUR OWN BLOG AS A CONTENT SOURCE IDEA TANK
Your very own blog can become your best friend when it comes to writing articles. Your blog is a tool that will help you analyze what your audience is interested in. Review your blog posting archives. Find out which postings received the greatest number of reader comments both positive and negative. Figure out which postings got the most views. Then see which postings you can expand into a 500-750word article and write about it. And, dont forget to blog about your successful article placements.
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TACTIC 24: GRASP THE POWER OF THE PR LEADS EXPERT RESOURCE NETWORK
http://www.prleads.com There is practically no one that knows more about what your audience wants to watch, listen or read about than the media professionals themselves. PR LEADS get approximately 100 requests a day from major publication reporters who desperately need to find experts to quote in their stories. PR LEADS will give you their names, email addresses and their story angles. These story angles are what your audience is interested in now! Not only should you be responding to the various editors, but you should also be writing articles on the topics that best suits you. And, dont forget to pay close attention to the publication that is providing the lead. It may be an online publication, website, or ezine that accepts article submissions as well. Thats how I discovered The Diet Detective a major dieting and nutritional news website.
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TACTIC 31: KEEP DIVERSE CULTURAL & AGE GROUPS IN MIND & CAPTURE NEW MARKETS
The United States is a diverse country and this is a great advantage to a writer. Topics about culture can range from food to immigration to business. We took advantage of diverse cultural groups when we published Kevin Donlins article, Executive Job Search for Women: 3 Jobseeking Ways For Women Executives To Find A Job Faster. You can find his article on the largest diversity job board online at: http://www.diversityworking.com The Hispanic community is at the forefront of immigration issues in the United States. In fact, many savvy marketers are now starting to take advantage of new opportunities since they now know and understand that the Hispanic market is bigger, younger and increasing its buying power faster than any other minority group in the United States. This group alone could provide the subject matter for many article pieces and provide you with the power to increase your web traffic and your market share online. Another group, I suggest paying close attention to and marketing towards are the Baby Boomers. Matt Thornhill, founder of the consulting firm The Boomer Project, says its time for marketers to recalibrate their thinking about marketing to older adults. Todays older age group is much more open to new experiences and brands than previous generations of older adults. When using articles to market to Baby Boomers, target what theyre doing instead of how old they are since boomers are living such cyclical lives. In their 40s or 50s, they could be going back to college, be empty nesters, be traveling around the world or raising a young family. Here are some boomer sites to give you some ideas: http://seniorliving.about.com http://www.thirdage.com http://www.healthandage.com http://www.finallymagazine.com http://www.50plus.com http://www.modernmaturity.com http://www.matureresources.org
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The key is to give a well-known historical event a unique, distinctive, and clever spin. To do this you must scratch a layer or two beneath the surface. So when youre at a loss for an idea, remember anniversaries and think of how you can make them relevant. Anyone can write about history, but it takes a skilled writer to analyze a historical event and place it into your subjects context. Develop this skill and youll be on your way to writing and marketing great article ideas.
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Here are some example seasonal titles: Eco-Friendly Fashion Footwear: Cruelty Free Shoes You Must Have This Fall Summer Fitness for Busy Women: 4 Quick Exercises To Stay Firm During Bikini Season
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TACTIC 35: UNCOVER THE HIDDEN SOURCE OF STORY IDEAS WITH SURVEYS
As the web becomes more and more a part of both our personal and business lives, business and marketing professionals have turned towards web surveys to do research, plan projects, get feedback, develop new products and services, and create public relations and marketing opportunities. Theyve learned from professional writers the importance of using survey to drum up ideas for articles. Surveys are hidden sources of story ideas, providing rich, timely, interesting and intriguing information that you can use in your own articles. You can use sites like Freelance Writing.coms Story Generator, which rounds up the newest surveys each week to help you with brainstorming new article ideas. Or, you can conduct your own surveys with your website visitors or newsletter readers. Surveys can provide you with a wealth of topics that are sure to please your audience. To create your own surveys check out: http://www.zoomerang.com http://www.surveymonkey.com http://www.insitefulsurveys.com http://www.questionpro.com http://www.surveycrafter.com
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National Statistics for the UK - Britain's economy, population and society data at national and local level.
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In your bio box at the end of your article, you may want to offer more free tips to readers if they click on the link to your website. Web marketing expert Larry Chase uses this technique to lead people who are reading his press releases online directly to his website: I sometimes offer 3 out of 10 tips or trends within my press release and a live link thereafter for readers to jump to my site where they can read the remaining 7 tips. Very effective. The tip above is Tip #8 in a list of 10 tips. But his press release only included three tips, and I had to click on the link in the release, which took me to the entire article, where I could read the other seven tips. You can read all 10 tips at: http://www.wdfm.com/press-releases.php. This same strategy is a very effective tactic that could be used with your tip articles as well.
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And of course, all of these articles can also be used on your website, in your blog, and in your article marketing efforts to promote your book. Always include a link to your website and an author box to tell about you and the book. Here are some sample bio boxes which authors promote their books: As an author and Founder of Firestarter Speaking and Consulting, Wally Adamchik helps organizations apply the leadership philosphies he learned in the Marines to their pursuit of operational excellence. Get his book, NO YELLING: The Nine Secrets of Marine Corps Leadership You MUST Know To WIN In Business, http://www.noyelling.net and learn what effective leadership looks like, and how to do it in the trenches, on the shop floor, and in the office. New York Times best selling author, lecturer, and practicing physician Mark Hyman, M.D., is Editor-inChief of Alternative Therapies in Health and Medicine and Medical Editor of Alternative Medicine Magazine. In his most recent book, UltraMetabolism -- The Simple Plan for Automatic Weight Loss, you will learn how you can ignite the fat burning code hidden in your own DNA. To download a free sneak preview of UltraMetabolism, click here now:http://www.ultrametabolism.com/prlarticle1.
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Another great idea one that I thought of after reading The Publicity Hounds Newsletter - is to have a Dear Abby Advice Column, but instead of you answering the questions and posing solutions to the problem, encourage your readers to respond. Joan Stewart poses a readers problem in her blog, and then publishes the responses in her newsletter. By reading other peoples responses, it can give you new ideas and a new perspective to write and develop new articles on.
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One of our most frequently asked questions we receive from new prospects is: How can we measure our article marketing success and our return on investment? Thats why Dan Janal has written and submitted this article: ARTICLE MARKETINGS RETURN ON INVESTMENT By Dan Janal When prospective clients call and ask about our article marketing service, two of their most frequently asked questions are: How do I measure my article marketings return on investment and How do I know if my investment in time, energy, manpower and finances are really paying off? Here are two formulas you can use to determine your article marketing success: 1. Cost per lead First, lets look at your hypothetical article marketing costs. You need to write the article, find the best sites to submit your articles to, submit it and then monitor your results. When I submit articles, I notice a significant increase in traffic. But having people visit the site is not enough. You need to get them to create a relationship with you so they will buy in the future. So, you need to link your articles to a special landing page that offers them the opportunity to sign up for an ezine or a special report. To get these documents, prospects must give you their email address. Lets pick a mystical figure of $1,000 to do the writing and submitting of your articles and programming of your landing pages. Lets also assume for the sake of simplicity that you are submitting the article to 100 sites and directories. Your results may vary, but at least we have a starting point to work from. Using simple division, you now know that your cost to submit the article to one website is $10 because you are dividing $1,000 by 100 sites. When readers identify themselves and provide you with their names, emails and contact information they become prospects, or leads. If you get 100 leads from your $1,000 investment, your cost per lead is $10 (divide the investment of $1,000 by the number of leads, 100, to arrive at $10 per lead). This number shouldnt exist in a vacuum. How much are you paying for a lead now? If it is more than $10, then article marketing is saving you money! Congratulations! I need to point out that some people will not sign up for your offer, no matter how wonderful it is. Dont count those people out. You have successfully branded yourself to them by giving them exposure to your services via your article, your website and any materials they might have read while perusing your 52
website. Any positive impression you make with someone is bound to pay off either directly, or indirectly. 2. Profit per sale. Some people who come to your site will be so impressed with your article and your offer that they will buy your products or engage in your services. Life doesnt get much better than this. Youve made a sale without spending precious time to convince them face to face, on the phone or via email. Lets look at the numbers. Lets say you are selling an e-book or other digital product for $55. You have no cost of goods or shipping costs. You will have to pay a credit card processing fee, of course. For the sake of discussion, lets assume you are paying $5 in fees just so we can keep the math simple. Your net profit is $50 per order. Youve paid $1,000 to place the articles and you are getting $50 profit per article. Youll need 20 sales to break even. Thats one way to look at it. (Divide the investment of $1,000 by the $50 profit to arrive at 20 orders.) If you got 30 orders youd be ahead $500. Congratulations! Another way to look at this is to compare this cost to your exiting cost per sale. Is it more than your article marketing costs? Then youre saving money by using articles to make sales! One more thing to consider: People who buy from you once are likely to buy from you again. So your profit per order could go up considerably once you factor in reorders for the life of the customer. Putting it all into perspective These formulas can work with just about any activity you do from Google Ad Words, to sponsored ads, to ads in newspapers and magazines. If you track your sales and your leads with each method, youll be able to see which activities get the best return on your precious investments. You might be surprised when you see the true cost per lead and the profit per sale. If so, you can re-allocate your resources to get the maximum impact. About the Author: Nationally recognized online publicity expert, author of 6 books for major book publisher John Wiley & Sons, and Founder of PR LEADS, Dan Janal can help you get the most bang for your article marketing buck. For free tips on how you can double, triple and even quadruple your article marketings return on investment, subscribe to the PR LEADS Article Marketing Secrets & Breakthroughs Newsletter at: http://www.prleads.com/newsletter.htm Now, if you can write and submit articles that answer your most frequently asked questions, and articles that can alleviate some of your customers concerns, your team will be able to focus more on nurturing and developing key relationships than on basic customer service problems. This will allow you to increase productivity, improve your bottom line and lower your operating costs. And, at the same time, you will be increasing web traffic, building credibility and improving your SEO rankings.
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You can present old ideas in a fresh and different way or you can present fresh and different ideas in the old way. How about pitching an old topic to a new audience? M.H. Mac McIntosh, one of Americas leading business-to-business sales lead experts and President of Mac McIntosh Inc has over a hundred articles in backlog. Many of them have become outdated, but the base concepts are timeless in nature. Now, he has my staff of writers delving into his archive and refreshing them with new and updated information. You should be doing the same with your articles. To create articles, you can also recycle your new and old: Power Point Presentations Speeches Sales Presentations Notes Interviews
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TACTICS 52 & 53: TAKE A SHOWER OR SLEEP ON IT & PUT YOUR SUBCONSCIOUS TO WORK
Ask 20 successful article writers where they get the best ideas, and its safe to bet nineteen of them will say in the shower. And the one in twenty who doesnt get ideas in the shower will probably tell you that the best ideas seem to bubble up out of nowhere. That is your subconscious mind at work. But you dont have to sit back and wait for your subconscious to start bubbling with ideas. You can give it an assignment. In the Handbook of Magazine Article Writing, it tells how author Napoleon Hill, one of the founders of Success Magazine, was trying to come up with a title for a new book. He told his subconscious mind, Ive got to have a million-dollar title and Ive got to have it tonight. Well, apparently his subconscious got the message because at 2 a.m., Hill woke up, and rushed to the typewriter to bang out the title Think and Grow Rich. This book went on to sell more than 20 million copies. Dont think this technique will work every time. Results will be mixed. Most of the time youll just wake up. But there will be days that youll wake up with a good idea, but on an entirely different subject. And then other mornings you may wake up with an idea youve asked for. One that will be published on a site like About.com giving you more traffic and sales than you could ever imagine. So when you get stuck on ideas, go take a shower or sleep on it and put your subconscious mind to work.
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TACTIC 54: TIE CELEBRITY GOSSIP INTO YOUR ARTICLE MARKETING EFFORTS
In a recent Publicity Hounds blog posting, Ive read that Debra Holtzman kept wishing and hoping for years that shed generate publicity in top-tier newspapers and magazines and on the big morning TV shows like Good Morning, America because of her expertise in child safety. But the wishing and hoping only got her a media hit here and there. Then Debra found the key that not only unlocked the door to publicity, but she also had the media practically tripping over themselves to interview her. Even the bloggers loved her. Her secret? She ties her expertise to the celebritiessometimes several times a month. You can do the same with your article marketing efforts. Just keep your eyes on TV shows like Inside Edition and Access Hollywood and on the celebrity magazines to give you all the fodder you need for your articles. As long as the celebrities continue to feed you with material (and they will), you will always have new, refreshing, and unique ideas to write your articles with.
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TACTICS 56 & 57: GO PEOPLE WATCHING OR GO WALK AND GET YOUR BRAIN CELLS MOVING
Sitting between the familiar four walls of your office is probably what dried up your ideas in the first place. Go to someplace new being in a different environment will stimulate new ideas. Go to the mall, an airport, park or crowded place. Take a seat and watch people go by. Where is that guy with those hemp shoes going? Where does that couple live and what do they drive? What do you think there needs and wants are? How about those children running back and forth while their parents pay no attention? Think of stories for all these people to get your mind moving. Soon youll have several topics to write about. If you dont want to sit and people watch, then go for a walk or go to the gym and get moving. The oxygen and adrenaline in your system will stimulate your brain cells and will inspire you to write.
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Your review should be two-thirds of the book or product and one-third evaluation. If you decide to write a negative review, be prepared for the ramifications of it and decide if its worth it. You must ask yourself several questions about the book or product before writing your review. These key questions will help you get the information you need to write a useful review for any reader: What is the purpose of the book or product? What are the key features and benefits of the book or product? If youre doing a book review is the information accurate? Is the author an authority on the subject? What is the format of the book and what style is it written in? What is the point of view? What is the theme and messages the author is trying to get across? How effective is the author in communicating his messages? Does the book or product fit in with others in the same field or genre? If its a book review, does the product fulfill the promises made by the company? How does it compare to other products in the field? What makes this product more competitive? What is its unique selling proposition?
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I collect and share articles from a wide variety of topics related to transplantation, medications, positive thinking etc. Sometimes our members banter back and forth on a topic, sharing their experiences. Or sharing their views on issues like Presumed Consent, and other ideas to help increase the supply of donated organs. Sometimes the group is rather quiet and just benefit from the many articles I share. I felt that your Hopes and Dreams article was very positive in attitude and very well written, and that our members whether a pre or post transplant recipient or caregiver could all benefit and learn from that article. So anything you can share will be greatly appreciated. Warmly, Linda Fefferman
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Free 7-Day Martial Arts E-course Reveals Little Known, Jealously Guarded Secrets That Turned A Scared, Scrawny 7-Year-Old Cry Baby Into An Assertive and Confident 4th Degree Black Belt Believe me, I know what its like to be bullied. I used to be a scared and scrawny 7-year-old cry baby. I was a bumbling mess -- I was someone who had close to zero confidence. Kids in the neighborhood would steal my hat, and instead of running after the bully, Id run home crying to my parents! My younger brother, who was only four at the time, would knock on the bullies doors to get my hat back. Can you imagine how embarrassed I felt every time the kids laughed at me that my little brother had to defend me? By age 10, I dreaded going to school out of fear of what may happen. I was teased, pushed around and hurt both physically and mentally every single day. I tried dozens of different ways to stop the bullies befriend them, ignore them, avoid them, and hide amongst others in a group. BUT NOTHING WORKED! But then one day something happened that changed my life forever I learned POWERFUL LIFE LESSONS that my parents and school teachers couldnt teach me. I needed the wisdom of a master a Grandmaster. So, my parents enrolled me at Chiricos School of Karate. Let me introduce you to Grandmaster Ralph Chirico, who helped me develop from a SCRAWNY TARGET for bullies to become BULLY-FREE. He taught me the steps that helped me go FROM NOTHING to: A SELF-ASSURED 4th DEGREE BLACK BELT, who now helps children of all ages develop the STRENGTH, COURAGE, and DIRECTION they need for SOCIAL SUCCESS. You can read the rest of this sales letter at http://www.stopthebullynow.com. Not only did I use this story in the sales letter, but also in the blog and in articles related to bullying. Remember, companies dont buy. People buy. You must relate to your audience. You want to trigger a strong, actionable emotion. By adding a personal story and turning your scars into stars you make your articles seem more intriguing and believable. So start making yourself vulnerable and write articles that sell the dream easily and effectively.
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PERSONA-BASED MARKETING GOES BEYOND SIMPLE DEMOGRAPHIC DATA Persona-based marketing describes who a prospect or customer is, by also answering questions about their behavior such as: what keeps this person awake at night? How does he spend his time? How does she like to be sold to? This concept can help you, as a business-to-business marketer by creating a vivid, tangible picture of your best prospects or customers, and then sculpting a marketing message thats pertinent to their concerns, and move them to inquire and buy. Lets get back to the example of Bill and Helen. Say youre a systems integrator who is targeting midsized companies like Bills. Using what you know about Bill as a representative of the typical business owner, you can make some tactical marketing decisions. Because Bill is pressed for time, he probably wont attend an all-day seminar, or an evening dinner meetinghes got family responsibilities after work. But he would be interested in a 45-minute, executive-level Web seminar he could attend from his desk. He might also say yes to an executive breakfast briefing with his peers from other local mid-sized firms. This fictional CEO can even help guide decisions about minute matters such as brochure or Web site design. Because you know that Bill is over 40 and wears glasses, youll make sure that the font is big enough for him to read easily. And because you know hes time-pressed, youll break down key messages into bullet points he can scan quickly. Helen, your customers sales director surrogate, meanwhile, will respond to an offer that speaks to her needs. She might raise her hand to a half-day seminar on convincing your CEO and CFO to invest in CRM. She might also request a white paper on How to get salespeople to use your new CRM system. Because shes younger and has upscale tastes, shed probably attend a lunch seminar at the hot new bistro in town. Shes also more likely to notice an ad or seminar invitation or other promotional materials that are designed in a modern and colorful manner. Granted, Bill and Helen are composite characters, not real people. But referring to them as you formulate and execute your messages can make your marketing more effective. And it can prevent your promotions from becoming too generic to be noticed. Performed correctly, your persona-based decisions will stop being about I think and start being about what would our customer or prospect think? How do you get started? Convene a group of employees who interact with your customers and prospects. Bring in lunch and a white board and ask them to help you build a persona for each of your target customers. Start by describing the customers role in their company: CEO, CIO, CFO, COO, sales manager, purchasing agent, user, and any other important influencers. Next describe the kind of company they work for. What industry is it in? How big is it? How up-todate is it? Does it have a lot of competition? Then describe the person and their behavior: Give each persona a name, a title, an age, and describe how he or she looks. How does he dress? What kind of car does she drive? What does he do in his free time? What kind of educational background does she have? 76
Flesh out as many attributes as you need to give a full, rounded picture of who this person is. Then, turn to your personas problems and goals. Think about what does this persons daily calendar look like? What are his or her most pressing concerns? What product or service attributes would be most helpful in solving this persons problems? Is he or she looking to roll up 20 databases into one, getting ready for an IPO, dealing with a new competitor who has just entered the market? Then, when formulating your marketing messages, think about what path this prospect or customer might pursue to solve this problem. Will he or she turn to white papers or articles in trade publications or Websites? Would this customer or prospect seek input from a speaker at a networking group of their peers? Let the personas steer the route, which you can pave with information that can help your prospect and customers move forward in their consideration and buying process. If youve never used person-based marketing before, give it a try. It can be a powerful way to focus your business-to-business marketing messages and offers, driving more leads and sales. This article can be found on the Web at: http://www.salesvantage.com/article/view.php?w=977 and http://multichannelmerchant.com/crosschannel/lists/persona_based_marketing_07102006/ along with many other places on the web.
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2. Update your list frequently. Upon close inspection, you may come to learn that at least a third of the URLs in your article site list don't work after a couple months. Trust me, we have a list of over 1,000 sites that we can customize and personalize for your use at http://www.prleads.com/directory.htm and we constantly have to update our list as article sites spring into existence with a finger-snap... and then drop out of sight just as quickly! An outdated list means you wasted your time. Stay ahead of the article game as best you can! 3. Keep track of your submission info. Every article site has different requirements to post an article. Some ask for a "username." Others request an email address. Some require that you type in a password. Others generate the password for you. Are you getting a sense of how confusing this can become when doing bulk article submissions? Take notes: "Site X doesn't accept HTML formats." I suggest storing the information in an Excel spreadsheet thats what we use for our directory of sites. With Excel you can store it and easily sort it alphabetically, by category, Alexa ranking etc. 4. Organize your files. Article submission varies drastically from one site to the next. You'll need to have two versions of every article - one Plain Text and one HTML-Formatted. If you change one word of one article, both versions must also be edited. If you let article maintenance go by the wayside, you'll be sending some confused drafts out into circulation! 5. Store your personal information. Some sites ask for an author photo, others do not. Many accept URLs - sometimes from more than one website! If you're bulk-submitting for a client or yourself, this brings a ton of questions to mind. Even the author biographies vary. You'll need to keep several bios on file - one extended bio containing several paragraphs, one brief "generic" bio, and then any bio that's part of an "article marketing campaign" where you might feature a special promotion or link to a sales page/sign-up box. If you don't have the time to invest in article efficiency, you can always stick to just a handful of article submission sites. But the truth is, you're short-changing yourself if you do this. The more top-quality sites you submit to, the more top-quality content-seekers will showcase your work on their sites and in their email newsletters. I believe that if you're going to do something, you should do it right and do it all the way... or don't do it at all. That's why I'm strongly suggesting to you now, to PAY SOMEONE ELSE an assistant, intern, or a virtual assistant to organize your article submissions. You will not believe the time, effort and confusion of mass-submitting on the web. This is a FULL-TIME JOB that's best handled by an expert.
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TACTIC 77: DEVELOP NEW IDEAS WITH THE THREE-STEP IDEA MATRIX
Even with all the tips for generating ideas, there will still be times when you get stuck in neutral looking for new, fresh ideas. It happens to the best of us. One great proven method for developing new ideas is to make a matrix. This easy three-step process helps you: Develop initial concepts or ideas and categorize ideas based on their strength Expand and develop the final story ideas for additional future articles.
Step 1: Format the easy to do, basic matrix List your areas of involvement as the major headings in your matrix. Main subjects are listed next to the major headings, followed by a listing of sub-ideas. Ex. Major Heading Main Subject Sub-Idea Code -----------------------------------------------------------------------------------------------------------------------------Article Marketing Writing Articles for the Net Article Writing Basics 3 Writing Headlines 1 Article Writing Mistakes 1 Writing a Bio Box 2 Lead Generation Getting B2B Leads From Promote an ezine 1 The Web Writing a sales letter 2 Step 2: Categorize and prioritize your ideas Now you should categorize and prioritize each sub-idea: 1=strong, 2=medium, and 3=weak Step 3: Expand and develop your ideas As you develop your final article ideas, format another matrix and list each of the final ideas across the top of the page. Under each final idea, list three additional article possibilities. After completing this process, youll have two matrices that provide an excellent approach for not only increasing your article production but also for increasing your profits. So create a matrix, develop your ideas, find a market, submit your articles and get more sales and leads.
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TACTIC 79: TRACK THE MOST POPULAR/ HIGH TRAFFIC SITES AND BLOGS
I tell my article marketing coaching clients to not only track the most popular/high traffic sites and blogs to see which website and blog publishers they should be submitting their articles to, but they should be tracking these sites to get new ideas. For high traffic sites and blogs, there is a lot to learn and be inspired by. How are they talking about the subjects? Where are they getting their information and resources? Should you be following their lead? Use high traffic and most popular sites and blogs as resources for possible article content and ideas. There are many lists online that list the most popular websites, blogs, topics, news, products, services and more. By monitoring these sites, you can stay on top of what is attracting the most attention: www.alexa.com www.Technorati.com -- Most popular posts and tags, including the Technorati Top 100 www.feedster.com -- Get the Feedster Top 500 www.chuquet.com -- Most linked to posts www.nationalgeographic.com -- 15 most popular stories www.waypath.com -- Most popular blogs, topics and search www.variety.com -- Most popular entertainment stories www.villagevoice.com -- Most popular lifestyle stories www.bloglines.com --- Top blogs www.yahoo.com --- Most popular stories http://blogs.salon.com/rankings.html -- Statistics by page read rankings www.topten.org -- Most popular 10 nuggets www.rightwingnews.com -- Most popular political blogs on the net www.toptensources.com -- Popular posts www.amazon.com -- view the best sellers list www.infoplease.com -- Top tens list www.daypop.com -- Top 40 stories
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Present a problem
3 Stages Mild
Moderate
Severe
List of Things To Do
Heres a perfect example of a 3 stages article written by Jeff Herring: Stress Management: How to Defeat Sunday Night Syndrome "We go from 'Saturday Night Live' to 'Sunday Night Dread" Picture the following scene: It's Sunday evening, the weekend is winding down and you're beginning to think about the work week ahead. What are your feelings? 87
Do you find yourself excited and challenged, looking forward to another week of doing something you love? The most fortunate among us get to feel that way on a regular basis. Or are you instead feeling something else, perhaps anxiety or even dread? That's a special kind of anxiety and stress I call "Sunday Night Syndrome." All of us experience some form of SNS from time to time. What's important is how often and how severe it is. Mild Sunday Night Syndrome In most people, the anxiety usually begins Sunday evening, but it passes quickly and is gone by the time you arrive at work. This feeling is probably the result of working continuously for five days a week and having only two days off during which to recover. What to do: Relax and remember: The feeling will pass. Rent a movie, play a game, enjoy being with family and friends. Moderate Sunday Night Syndrome The next stage of SNS is characterized by increasing anxiety as the work week approaches. The anxiety begins earlier in the day and doesn't pass as easily as mild SNS. You begin to stay up later and later on Sunday night, in the hope of keeping Monday morning from arriving. As a result, you feel tired and sluggish on Monday, which leaves you ill-equipped to deal with your feelings and your work. Other symptoms include increased irritability and inattentiveness around family and friends, as well as deteriorating work performance. Colleagues and supervisors may begin to notice changes at this point. What to do: In addition to the above suggestions, make sure you get to bed early enough to be rested the next day. Identify things about your job that you can feel good about, or even look forward to. As crazy as it sounds, some people have found that going into the office or doing some work at home seems to help. If going into the office is not possible, being as prepared as possible can help. Severe Sunday Night Syndrome The third level of SNS doesn't wait until Sunday to arrive. It begins Saturday or even Friday after work. By the time Sunday evening rolls around, folks with severe SNS are experiencing strong anxiety and dread. Some people become physically ill at the prospect of another work week. Depression is common at this point, as well as drinking too much alcohol. What to do: 88
What underlies your emotions and reactions? If you don't examine this issue, the feelings might just grow stronger. It could be time to consider a change, either in the details of your job or perhaps an entire change of job or career. Consult a career counselor to look at your options. Make sure you are doing something, from talking about it to physical exercise, in order to relieve the stress. You might want to seek counseling to help you manage the stress, emotions and decisions involved. Remember: If it's hurting you, it's not likely to be helping anyone else.
All of us experience some form of Sunday Night Syndrome from time to time. It's how we respond that makes the difference. Along with using mild, moderate and severe like Jeff Herring, you can write other articles related to the 3 stages template like: Bad, Worse, Worst Good, Better, Best Cheap, Average, Most expensive
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Or you can easily double or triple your output by writing an article with seven tips. Then, take each tip and expand on it for seven more articles. Create multiple articles from the same topic. Or, try this: Write 3 to 5 main points you want your readers to know. Then write 3 bullet points under each of those points. Now expand each bullet point with a new article You should plan for your article series to eventually become a book, ebook, ecourse, how-to manual, booklet, tips list or package of resources. Always have a goal in mind for how you will package and sell your articles. If youre a speaker or give workshops, this can lead to some nice back-of-the-room sales for you.
Do you know what to send in response to different types of inquiries? Do you have electronic versions for those who want the information by e-mail or via downloads from your Web site? Do you have adequate supplies of printed materials ready for those who prefer them? Do you have the people, systems and processes in place to get the requested information out the door quickly?
Are you prepared to capture all inquiries in a database for ongoing nurturing and qualification efforts?
Do you have the database ready to go? Do you have the data entry people or outside services lined up to get the inquirers into the database?
Do you have a program in place to "qualify" B2B sales leads before sending them to your salespeople, reps, dealers or distributors?
Have you agreed with sales management on which questions to ask in order to determine which leads are qualified? Have you agreed what information is required to know which sales contacts to route the qualified leads to? Are you asking these questions on all response devices? Do you have proactive programs in place to contact and qualify your leads?
Do you have a process in place for distributing qualified leads to sales contacts as they are identified?
Is it designed to get the leads into salespeople's hands without delay? Have you made it easy for your salespeople, reps, dealers or distributors to use? Can they access leads over the Internet? Does it integrate with their existing contact management or email systems?
Salespeople generally focus on those one-in-four sales leads who are ready to buy soon. However, research shows that three of four sales come from longer-term prospects who are frequently ignored by sales.
Does your company have a prospect relationship marketing program in place to keep in touch with these longer-term prospects, using email, fax, mail and phone contacts, until they are identified as being qualified and ready for sales attention? Do you know what messages to send as part of your prospect relationship management program? Do you know how often to contact prospects with these messages? Do you know what offers to use to get them to further identify their needs and situation so you can determine if they are ready for sales?
Do you have a program in place to measure and track the results of your various sales leads generation and cultivation and sales follow-up programs
Can you determine your cost per lead, cost per qualified lead and cost per sale? Do you know which lead programs generate the highest return on investment? Do you know which nurturing techniques worked and which didn't? Can you prove to management that your lead generation programs are paying off in increased sales and market share?
M. H. "Mac" McIntosh is described by many as one of America's leading business-to-business sales and marketing consultants and an expert on the subject of sales leads. He is president of Mac McIntosh Incorporated, a sales and marketing consulting firm specializing in helping companies get more highquality sales leads and turn them into sales. Visit his Sales Leads Experts website for more information.
FINAL THOUGHTS So now that you know some of my secrets to writing high impact articles in less time than you ever thought possible, Ill let you in on another little secret theres a lot more to learn! Thats why Dan Janal (Your Fearless PR LEADER) and myself (Eric Gruber Your Article Marketing Expert) will keep creating new products and services so you can become a better educated, more successful article author and marketer that benefits from higher credibility, tons of free online exposure and publicity, improved branding, increased search engine optimization (SEO) and many, many more sales and leads, all at the same time. Now that you have some of the basics under your belt, you should now be able to start building your arsenal of articles that will attract a much bigger response and increased sales! And, when you get stuck, dont forget to build your swipe file using our huge list of content resources that weve put together for you to review, investigate and explore for possible article marketing ideas. As I mentioned before, it certainly isnt a list of all the content, resources, and information out there, but it was designed to get you thinking about all the content, resources and information out there for you to write about. If I have missed a favorite resource of yours, please email me at Eric@prleads.com and Ill be sure to add your idea in our next PR LEADS Article Marketing Secrets & Breakthroughs Newsletter and of course give you full credit.
Now, You Can Get the Most Cost-Effective Traffic & Sales Lead Generation Service That Produces a Constant Flow Of Visitors to Your Website, Builds Greater Credibility and Improves Search Engine Rankings All at the Same Time at a Discounted Price!
Heres the magic formula: 1 Article Sent To 100+ Sites Leads To 1,000s of Visitors and Subscribers Ultimately Resulting In Skyrocketing Sales. Articles equal money. You write articles, you get traffic. You write articles, Google ranks your site higher. You write articles, people see you as an expert. You write articles, you gain trust and credibility People buy from people the trust. See the connection?
Writing and Submitting Articles To The Top Directories and Targeted Websites & Ezines = More Money For You! If youre finally ready to allow an ENORMOUS AMOUNT of TARGETED PROSPECTS to find your website thats now hiding from you (because youre either wasting your money on highly expensive PPC programs or youre not doing any kind of Internet PR because you dont yet understand how to set up your business online to run at peak efficiency) then I invite you to join the PR LEADS Article Marketing Service. Here Is Your Complete, Do-It-For-You, Hassle-Free Lead, Traffic & Sales Generation Exclusive Offer: Option 1: The Serious Marketers Do-It-For-You Article Marketing Implementation Program: The One You Want & Need!! 12 articles syndicated to the top directories, targeted websites & ezines over 12 months can accumulate thousands upon thousands of targeted links and targeted leads each year. Best-Selling Author, Mark Hyman MD, gained over 1,500 opt-in subscribers in just one day after a placement on About.com one of the top 50 sites on the net and that was with just one submission. Imagine how much traffic, leads and sales you can generate with a 12 month program. Well manage your complete campaign personally proofread the article, optimize it for maximum search engine placement, revise the headline so editors will be enticed to read the article, and use our magic to create a bio box that will turn readers into prospects. PR LEADS will register you with the top 9
sites, handle all day-to-day correspondence with editors to save you from that drudgery, and show you how to track your results. Only $5,000 You Save $1,000 Option 2: Do-It-For You Implementation Starter Article Marketing Package: Six articles syndicated to the top directories, targeted websites and ezines over six months. Well provide the same complete Traffic, Lead & Sales Generation service we provide in the Serious Marketing Program for only $2,600 thats a $400 discount! Option 3: Test the Waters Do-It-For-You Implementation Article Marketing Package Skeptical? We understand; thats why were offering this Test the Waters program. Well handle the complete article marketing operations for one article for one month for $500. You can upgrade to the Starter or Serious Marketer Package at any time!
Heres What People Like You are Saying About the PR LEADS Article Marketing Service:
"Your customized service helped to get my article featured in this new major women's publication. Who knew that tweaking the title of my article would help it make a bigger impact. Thank you for your expertise." Jill Lublin, http://www.promisingpromotion.com There are three reasons to use the PR LEADS Article Marketing Service: Traffic, Traffic and More Traffic! By tripling our traffic with just one article submission, you have not only met our expectations, but you blew right past them! Lesley Mattos, http://www.adessoalbums.com Thanks to PR LEADS Article Submission Service, my article Dating Success Strategies: 10 Lessons To Spice Up Your Social Life can be found on Self Growth and was featured in their newsletter. The site is Ranked # 1 for Self Improvement on Google and Yahoo. It gets 167,000 unique visitors a month to the website and sends newsletters to over 450,000 opt-in subscribers a week." - April Masini, http://www.askapril.com "Just getting published on the Caregiver.com website and magazine, and getting published in the Caregiver's Home Companion website and in their print and email newsletters -- 2 "go-to" publications for caregivers -- not to mention all of my other successes is worth its weight in gold. I left the operating room to touch more lives that a surgeon could do in a career, and PR LEADS is helping with my mission to reach as many people as possible!" Dr. Vicki Rackner, http://www.drvicki.org "Thanks to the PR LEADS Article Marketing Service, About.com and many other highly credible sites dramatically increased my website traffic. Ive even gotten many people asking to subscribe to my newsletter just yesterday I added 60 subscribers that are from all over the world - England, Canada, Australia, Bolivia, and S. Africa! Amazing! This is definitely a good investment!" -Dr. Karen Sherman, http://www.drkarensherman.com
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"Within a couple of days, my article was published on About.com, Sales and Marketing Management, IT Toolbox, Association of Equipment Manufacturers, Knowledge Management Professional Society, and Sideroad. I cant wait til I see the results in a couple of weeks. Thank you PR LEADS Article Marketing Service." Srikanth Chari, http://www.watch360.com "Writing and submitting articles using the PR LEADS Article Marketing Service helped spike up my website traffic, as well as open doors to golden marketing opportunities. Several publishers became affiliates, including Rick Sidowicz of CEO Refresher who is interested in completing an email blast and other ways to promote my books and products! I never had anyone do an email blast for me before!" Susan Harrow, http://www.prsecrets.com Although we have a multi-faceted marketing and sales plan, the addition of article marketing through the PR Leads service helped in our successful quest to push UltraMetabolism to #2 on the NY Times Best-Seller List. More than just getting exposure for our articles, the PR Leads service also helped establish relationships with website publishers that will continue to deliver value for many months and years to come. Eric and his team are extremely diligent with fine attention to detail and go above and beyond the call of duty to get articles placed on websites that normal article marketing channels don't have access to." Marc Stockman, Brass Ring Media Group "My clients have seen a significant increase in traffic coming from various websites and blogs as a result of the PR LEADS Article Submission Service. This is a service I recommend to my clients to be included as part of their Internet Marketing strategy." - Valerie Di Carlo, http://www.seo-web-consulting.com "As a book author, writing comes easily for me. Marketing does not come easily... What I love about PR Leads Article Service is it lets me focus on what I do easily and quickly: writing articles. Dan and Eric go to work placing the articles. Turning this task over to PR Leads saves me so much precious time!! It is worth every penny. And just as important, Dan and Eric do things in a highly strategic way, ensuring the articles I write will boost my book sales, increase my website's visibility with search engines, and entice visitors to my site. PR Leads Article Service is priceless." Stephanie Pedersen "I'm so glad I found PR Leads Article Submission Service. It works great, gets me lots of links to my Web site, and it saves me hours and hours of time doing it myself or having to teach someone else how to submit articles for me." Mac McIntosh, http://www.sales-lead-experts.com
4 Ways to Get Started: 1. 2. 3. 4. Call 952-380-1554 Email Dan@Prleads.com Visit http://www.articlemarketingexperts.com Print out the form on the next page and fax it to: 732-428-4050
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[ ] Yes, Eric, I Want to Create A Self-Generating Marketing Machine That Produces A Constant Flow Of Targeted Visitors To My Website, Builds Credibility, & Improves SEO Rankings All At The Same Time And Have It All Done For Me Get me started now! [ ] Serious Marketer Package This is the package you need and want 12 articles over 12 months and all of the included free bonuses for only $5000 Save $1000 [ ] Starter Package 6 articles over 6 months and all of the included free bonuses for only $2,600 Save $400 [ ] Test The Waters 1 article over 1 month -- $500 Name Title Company Name Address City State/Province Country Zip Phone Number Email Address Credit Card #: Expiration Date: Security Code Signature Todays date If ordering by phone (952-380-1554), via email (dan@prleads.com) or via our website (http://www.articlemarketingexpert.com) be sure to mention reference code (82ebook) to receive your exclusive bonuses.
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Another Special Offer from the Author If youre looking for sites to publish your articles, so you can be found all over the Web, then this letter is one of the most important letters youll ever read!
There are two ways to find these sites of article-hungry editors: 1. You can go to Google and search for your topic and sites. Then you could spend about 2,000 hours sorting through the sites to see if they take articles like we did. You can tell your kids youll play ball with them tomorrow, which never comes because you have to look at all these sites to see if they are really a good fit for you and even if they really accept articles by outside contributors like you. Then you can hunt for the submission guidelines to see how they want to accept articles because if you submit it in the wrong format, theyll just reject it. Pure and simple. Tell your spouse youll be late for dinner and finish up. Then you are good to go! Of course, you wont know if these are legitimate sites with lots of traffic, or garbage sites with no traffic. So youll have to take your chances. - Or 2. You can order the PR LEADS Article Syndication Directory. Weve done the hard work for you. Weve found more than 1,000 sites that accept articles and weve ranked them by their traffic popularity (Google has a tool that does this) so youll be able to submit your articles to the top 20 or top 100 or top 200 sites in your topic area! You wont waste time with the bottom feeders when you use our directory. This is the Ultimate Do-It-Yourself Tool that will save you time, energy and money! Which way do you think will save you time and money so you can post your articles to as many sites as you want, as fast as you want, without killing hours doing research?
This is the only up-to-date directory of more than 1,000 article syndication sites, websites and ezines ALL GUARANTEED to accept well-written, targeted articles!
This is THE definitive list of the BEST sites, the LARGEST sites, and the MOST IMPORTANT SITES that can make all the difference for you! It will save you time and money!
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Business Communications Computers/Technology Family Finance Food and Drink Health and Fitness Home and Garden Human Resources, Job Hunting, Careers Legal Marketing, Advertising, PR Relationships/Dating/Weddings Self Improvement Small Business/Home Business Society and Culture Sports/Recreation Travel & Leisure Womens' Interests/Issues Writing and Speaking Personal Finance Arts & Entertainment Automobiles
You would spend thousands of hours trying to find these sites on your own! Each directory is customized for your own personal use. Well send you only the sites that are focused on your general area of expertise. Youll see them in order from the most popular sites listed on top so you can spend your time with the best sites that give you the best bang for your buck.
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4 Ways To Get Your Own Personalized, Customized, Sortable Directory of Websites, Ezines and Article Directories: 1. 2. 3. 4. Call 952-380-1554 Email Dan@Prleads.com Visit http://www.prleads.com/directory.htm Print out the form below and fax it to: 732-428-4050
Name Title Company Name Address City State/Province Country Zip Phone Number Email Address Credit Card #: Expiration Date: Security Code Signature Todays date
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Other Information From The Author: If you have a website business selling products and services ... Eric Gruber can help you!
If you paid thousands of dollars, or got your site for free what difference is it to you if your potential clients are not coming to your site. Promotion is the key to funneling online demand for your products or services to your website. In order for your website to generate revenue, an effective online marketing http://www.blizzardinternet.com/promotion/index.htmcampaign is essential. I will work with you from the top down so that your web site is more then just a desolate space in the middle of the Internet desert. Ultimately, my team will provide you with Internet Presence -- an Internet Presence for your business that will give you the edge that will help your clients find you. Your site will stand out from the crowd, it will become a thriving market place, a bastion of information, and a place on the Web that you can be proud of Im not going to give you a song and dance. Im not going to give you any wild guarantees, and Im not going to yank your chain. We're going to tell it to you like it is and straight up. I will handle all of your administrative, marketing and public relations needs that I am qualified to perform. Except for article writing and submission services, I only work with professionals who are already successful, financially prosperous and busy. Except for article writing and submission services, I do not work with individuals who want to become a speaker, coach or consultant. I do not launch businesses. My ideal client is already successful and as a consequence is overburdened with administrative, marketing and public relations tasks. At this point, I step in and take over, allowing you to enjoy your success with much less stress. Heres a sample of my specialty marketing and public relations services:
Copywriting Ill match you with a copywriter thats an expert in writing for your industry. Our staff writes search engine optimized copy for articles, websites, and online sales letters Complete Article Marketing Campaign Go to www.articlemarketingexperts.com for more information on our article marketing campaigns. Website Assessments What good is spending money on Internet Marketing & Promotion if youre website isnt up to par. Ill delve into your website, tear it apart and let you know whats working, and whats not.
Proofreading Dont let a silly spelling or grammatical error ruin your chances for getting more sales and leads than you could imagine. Let us proofread your articles or web copy before you post it online!
Coaching & Consulting Services Let me use my experiences as an award-winning public relations practitioner and as your article marketing expert to grow your business both online and offline.
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For copywriting, article submission, marketing and consulting assignments, you can contact me directly at 908-380-8564 or email me at Eric@prleads.com Special Note To Meeting Planners
If youre booking speakers for your conferences or events, keep Eric Gruber in mind. I deliver high content, high energy, interactive programs on Internet Marketing that are both fun and educational. Call 908-380-8564 or email Eric@prleads.com
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Build credibility Create marketing tools for your handouts and websites Position you as an expert Show why you are better and different from competitors Justify raising your rates and fees
Before, PR LEADS was known for the article marketing service, the company was famous for being:
All It Takes Is One Media Mention and Your Subscription Has Paid For Itself
For less than $100 a month you'll get an unlimited number of leads in your major areas of expertise. If you have several areas of knowledge (like sales and marketing) we'll send you leads in all those areas! We want you to be successful, so we send you leads that will increase your chances for success. But we don't want to burden you with irrelevant leads that just waste your time. You Get So Much for So Little With your subscription you'll receive:
Unlimited number of leads in your areas of expertise sent directly to your e-mail box! Targeted topics and keywords for one user. Unlimited number of updates to your client record. Complimentary membership in our branded community of PR LEADERS.
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Exclusive entrance to our telephone seminars open only to PR LEADERS Invitations to networking events with other PR LEADERS at NSA, Book Expo and other events! Free e-newsletter filled with timely PR tips and strategies. Complimentary 15-minute coaching session when you sign up with PR LEADS so you get the most from the service. Expert advice and feedback on your sample responses to reporters. Free subscription to our PR LEADS Success System - daily emails that teach you our secret tips on how to use PR LEADS to get the most PR possible and work effectively with reporters.
Here's How Our Clients have Benefited From PR LEADS Publicity For Experts:
"The first couple of months I was with PR LEADS I got an interview for Entrepreneur Magazine, and at least 5 other publications! That paid for the year. I believe that getting press through PR LEADS has helped me in gaining new clients." Kristin Anderson, Speaker and Author As a PR Leads client I can directly attribute more than $15,000 in direct income (more from continuing relationships) within the first few months of getting favorable press in the local paper. I use the reprints from both local and national publications in my marketing, and send them to current clients to reinforce their confidence with my credentials, and include them as handouts at my seminars. As a result of the positive power of the press, I believe my clients refer me at a greater rate. PR Leads is a great investment. Dan is a pleasure to work with, and I recommend Dan Janals Services very highly." David Rachford, Rachford & Company CPA "Dan Janal and PR Leads landed me a book contract from a major publisher for $25,000, with lots of upside potential and follow on consulting. Ted Demopoulos, Consultant and Professional Speaker PR Leads is one of those rare offerings that promises a lot and then over-delivers. I'm getting three interviews with every four responses I make, and that's happening at least twice a week. I'm a tough critic, and Dan provides an outstanding service." Alan Weiss, Million Dollar Consulting "Need publicity? I tested this new service and was talking to a reporter from Business Week magazine the next day!" Joe Vitale, Copywriting Legend Dan is a PR marketing genius! He created a way to get great PR for "almost free" and even made the process of getting articles published extremely easy. I received a great interview that fit my expertise to a "T" the very first day. I'm hooked!" Debbie Allen, NSA member PR Leads gives me access to news media queries that are otherwise available only to clients of expensive public relations agencies. PR Leads gives me prompt, personalized service, for a fraction of the price." Edward Hasbrouk, Author of The Practical Nomad "The ROI metrics of PR Leads is simplistic. It just takes one mention in the media! You cannot buy that type of individualistic branding elsewhere and you can use the story over and over in many formats for marketing and branding. PR Leads is a must for competitive advantage Steven Koss
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Because of your service, I appeared quoted in this month's Sales and Marketing Management (SMM). I will also be quoted in the March issue of SMM, and in the Feb issue of Entrepreneur magazine. I just responded to today's lead from SMM about "Competitive Sales Environments" and fully expect to be contacted about that one too." Things are going great !! Thanks !! Bill Stinnett, Sales Excellence Inc. "I was interviewed today by Good Housekeeping on getting complaints resolved. Thank you, thank you and thank you. PR Leads has really helped." Dr. Diane Roberts Stoller
Here's How You Can Start Getting Targeted Requests from Reporters Delivered to Your E-mail Box -Every Business Day!
1. Sign up for a monthly plan for only $99! Click here now! 2. After your order is accepted, you will be shown a list of topics. Select the topics you're an expert in and we'll create your account. 3. Let us know when you'd like to conduct your orientation session. Please schedule about 15-20 minutes. 4. You'll receive by email printed instructions on how to respond to reporters so you can refer to instructions any time you like. 5. You'll receive leads from reporters! It is that simple. Want to order by phone? Call Dan Janal, President and Founder of PR LEADS on his personal phone line, 952-380-1554 from 9-5 CST.
The chance to get quoted in newspapers and magazines The opportunity to build your credibility with the endorsement of the print media Dozens of leads each month targeted to fit your key areas of expertise Training on how to respond effectively with reporters in one-on-one personal session with PR Expert Dan Janal Teleseminars with leading experts who will offer successful tips and strategies for publicity and marketing books, products and services
All for just $99 a month -- and you can cancel at any time without out any penalty if it doesn't work out for you for any reason -- No questions asked. BUY NOW to Get Publicity for Experts and Authors! 20
Our Standard Professional Recording Package costs only $250. You'll get:
Live audio engineer to conduct a sound check and record session Balancing volumes of all speakers so your clients can listen to a quality product Includes 100 lines. Additional lines are $2 apiece. Includes CD Master so you can duplicate yourself...or ask us about rates for our Duplication Service MP3 file included so you can post your calls on your website, and/or use for your podcasts
Music on front and back. Royalty free music so you never have to pay. Track markers every five minutes or at every major point, your choice, so your clients can find any piece of information easily. Deeper level editing to remove embarrassing, clueless or self-serving questions from audience members so your listeners don't hear irrelevant material. Re-record any portion you want, in case you blow your lines so you sound as good as possible. Must be done at time of recording.
Need a transcript?
We give you clean, accurate transcripts produced by professional transcribers born in the USA and whose native language is English. We can work with your old files on cassette, CD, MP3 or WAV, as well as files we record for you. You can sell these transcripts, use them as bonuses or turn your transcripts into articles. Fee: $125 per seminar hour.
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National Speakers Association Speaker Match Mark LeBlanc, Small Business Success, NSA Board Member Sam Horn, Action Seminars and founder of Maui Writer's Conference Joan Stewart, The Publicity Hound Sharron Senter, Senter and Associates marketing expert Lydia Ramsey, etiquette expert Roger C. Parker, page design and layout expert Vickie Sullivan, speaker marketing coach Barbara Thompson, WLS Center Amy Showalter, lobbyist Phillips Information Service Minnesota Association of Building and Construction IVT, pharmaceutical industry Labcompliance.com, pharmaceutical industry
Here's how you can get started making money with seminars on the telephone!
Call TODAY (952-380-1554) to reserve time for your next seminar! You can order the services that you need -- and not pay for anything you don't need!
No high-pressure sales. No minimums. No long-term contracts. No hidden fees. No storage fees. We offer full service, operator assistance, live-person recording. No-hassle customer service.
Again, call 952-380-1554 and get started making money with teleseminars today!
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More Information From The Publisher Reach Your Marketing Targets With Dan Janal's Experience
With more than 20 years of PR and online marketing experience, Dan Janal can help your company market more effectively with both long-term and short-term services. You can get the same expertise that has benefited world-leading companies like IBM, American Express, Reader's Digest and many, many others. Dan Janal is the person to call when you need:
Strategic consulting to help you plan your marketing future. Training PR staffs to use the Internet effectively Reviewing and critiquing web sites to ensure they meet marketing objectives Writing press releases and white papers for online and print Board of advisors Expert witness
----------------------------------------------------------------"Dan Janal did a critique, evaluation and consulting for my website Health4her.com prior to my company making its first sale back over a year ago. Since that time, our sales have jumped from $5,000 in the month of Jan. 1999 to over $240,000 in the month of Jan. 2000! Our traffic at Health4her.com averages over 12,000 unique visitors a day! Thanks Dan .. You were right on the money!!" Louis Jay, president, health4her.com ----------------------------------------------------------------Selected clients include:
IBM (customer support) Readers Digest (contest) American Express (train PR staff to use Internet effectively) Health4Her.com (website review) Royal Sonesta Hotel (website review) Catalog City (website review) Christian Care Centers (website review) Adventure Travel (website review) IXLA LTD (strategic consulting) SEMI (website review and planning)
Contact Dan today at 952-380-1554 or email dan@prleads.com to learn how Dan Janal can help your business!
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Professional Directory
Eric Gruber (Author) Director of Operations PR LEADS Article Marketing Service, http://www.articlemarketingexpert.com Founder, Everything Communications 133 Cypress Drive, Colonia, NJ 07067 908-380-8564 eric@prleads.com Dan Janal Founder of PR LEADS, http://www.prleads.com Founder of Great Teleseminars, http://www.greatteleseminars.com Founder of Janal Communications PO Box 130, Excelsior, MN 55331 952-380-1554 dan@prleads.com Doug Hall Author of Jumpstart Your Brain Eureka! Ranch 3849 Edwards Road Newtown Ohio 45244 USA 513.618.4868 www.doughall.com Chuck Mache Architect for Breakthrough Achievement Sales Trainer & Author of the 4 Kinds of Salespeople 1004 Slate Drive, Santa Rosa, CA 95405 707-538-3270 Fax: 707-538-3270 contact@chuckmache.com www.chuckmache.com Jeff Herring The Article Guy Creator of the 20 minute articles 26 article writing templates 3000 Old Alabama Rd Suite 119-268 Alpharetta, GA 30022 USA (678) -778-6770 Jeff@TheInternetArticleGuy.com
http://snipurl.com/15yz9
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Joan Stewart The Publicity Hound 3434 County KK, Port Washington, WI 53074 262-284-7451 Fax: 262-284-1737 jstewart@publicityhound.com www.snipurl.com/16ssd Denise Landers Key Organization 281-397-0015 productivity@keyorganization.com www.keyorganization.com Paul Thornton Be The Leader Associates 413-569-9835 Fax: 413-569-1757 info@betheleader.com www.betheleader.com Larry Chase Web Digest For Marketers 79 Pine Street, #102, New York, NY 10005 www.wdfm.com Wally Adamchik Founder of Firestarter Speaking and Consulting & Author of No Yelling 919-673-9499 wally@beafirestarter.com http://www.beafirestarter.com Mac McIntosh B2B Sales Lead Expert Mac McIntosh Inc 601 Pendar Rd., North Kingstown, RI 02852-6620 401-294-7730 or 1-800-944-5553 Fax: 401-679-0176 or 1-800-944-5513 mac@sales-lead-experts.com www.sales-lead-experts.com
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Bob Bly Master Copywriter 22 East Quackenbush Avenue, 3rd Floor, Dumont, NJ 07628 201-385-1220 Fax 201-385-1138 rwbly@bly.com www.bly.com Brian Tracy Brian Tracy International 462 Stevens Ave., Suite 202 Solana Beach, CA 92075 858-481-2977 www.briantracy.com Susan Harrow Harrow Communications 4200 Park Blvd, #333 W Oakland CA 94602-1213 888.839.4190 harrowcom@prsecrets.com http://www.prsecrets.com Christopher Knight Founder of EzineArticles.com http://christopher-knight.com/contact/ www.ezinearticles.com Brian Clark www.copyblogger.com Millionaire Maker Dan Kennedy 5818 N. 7th Street #103 Phoenix, AZ 85014 Phone:602-997-7707 Fax: 602-269-3113 www.dankennedy.com
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Article-Power.com. Visit the home for Dina's online copywriting and marketing services, Wordfeeder.com. Jason Potash Jason has been marketing online for a number of years. In addition to interviewing and revealing the secrets of many successful online entrepreneurs, Jason is also an expert in ezine and article writing. In addition to educating people on using articles and ezines for business promotion, he also a number of software tools available to streamline the process. Go to add affiliate link Jeff Herring Jeff Herring, "The Article Guy," helps entrepreneurs and small business owners create dynamic articles that attract prospects, publicity and profits. The best way for me to illustrate to you why Jeff has the right to stand up here and teach you about article writing and marketing is to invite you to pack a snack and type his name into google.com or yahoo.com. Or you could pack a lunch, and then type in his name followed by "relationship," "parenting," or "stress." In other words, Jeff Herring has been doing this for a long time. And unlike many other Internet entrepreneurs, hes still doing it every single day (just like me your article marketing expert). For more information go to http://www.snipurl.com/16u9j
For Publicity
PR LEADS The Easiest, Most Economical, Most Effective Way To Get Publicity Dan Janal http://www.prleads.com 952-380-1554 dan@prleads.com Everything Communications Eric Gruber egruber@everythingcomm.com 908-380-8564 Harrow Communications -- Media Coach & Marketing Strategist Susan Harrow www.prsecrets.com Publicity Hound Joan Stewart Learn how to use free publicity to establish your credibility, enhance your reputation, position yourself as an expert, sell more products and services, promote a favorite cause or issue, and position your company as an employer of choice. www.snipurl.com/16ssd
Market2Editors 28
Want to turn your articles into a syndicated column? Fay Faron is a syndicated columnist and she'll show you how. Her expert advice is matched only by her database of editors who buy columns! Go to http://www.market2editors.com
For Copywriting:
PR LEADS Article Marketing Article Writing Services Eric Gruber 908-380-8564 eric@prleads.com Everything Communications For online sales letters, press releases, direct mail copy, blog postings and much, much more Eric Gruber 908-380-8564 egruber@everythingcomm.com Dina Giolitto dina@wordfeeder.com http://www.wordfeeder.com
For Proofreading
PR LEADS Article Marketing Service Expert proofreading for 400-1000 word articles Dan Janal 952-380-1554 Everything Communications Proofreading for websites, sales letters, special reports, eBooks etc. Eric Gruber 908-380-8564 Sara Levenstein Editor of www.justbemagazine.com and Professional Proofreader 732-599-3820 sara.levenstein@gmail.com 29
Idea Marketers Proofreading IdeaMarketers.com is an article directory with a neat offer. They will proofread your article for a nominal fee and add them to their new website http://www.ReadyToPublish.com. Idea Marketers is offering a quality service for a pittance. For Software, Products & eBooks The PR LEADS Article Syndication Directory You don't have to be a propeller-headed rocket scientist to use this directory. There is no complicated software to learn or expensive licenses to buy. If you can use a spreadsheet, you can make the directory your own. We'll send you a spreadsheet file that contains all the sites that accept articles in your category. You'll see each site listed in numerical order, so you can start with most popular sites and work your way down. You'll see their guidelines, their Alexa ranking, or their circulation figures so you can pick the best sites. Do the top 10, or the top 100. You're in control. You'll see live, clickable links to each site, so you can review the site and make sure it meets your exacting needs. If it does, you can follow the submission process on their sties -- you're already there! We've saved you the hassle of finding sites, seeing if they accept articles, wondering if they really get any kind of worthwhile traffic and on and on. You tell us which topic or category is clearly focused on your goals and you'll get that specific data -- no extraneous junk in topics that don't matter to you. Focus is the key to successful online marketing! Get it today at http://www.prleads.com/directory.htm The Amazing Article Formula: The Secret Formula That Gets Your Articles Distributed, Published, And Read. Chris Yates, the owner/editor of Fresh-Articles.com, has created a step-by-step exclusive formula unlike anything youve ever seen. After reading this eBook you will be able to write high demanding articles starting today. Grab the exact, step-by-step formula that many successful writers (including myself) use. Get it now at http://snipurl.com/16qfr How To Write Articles In 30 Minutes Guaranteed With this eBook, Melanie Mendelson teaches you how to write profit-pulling articles in exactly 30 minutes guaranteed. Melanies new system leads you through a series of easy steps you dont even have to time yourself. It does it all for you. The system tells you what to do and when to move on using easy to understand audio prompts. Get this structured guide, and get writing now at: http://snipurl.com/16ouy Rapid Keyword Software
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Find profitable related keywords for your search engine optimized (SEO) articles in just a few minutes by running several keyword searches. Get a free download at http://www.snipurl.com/16qd7 Keyword Elite Software With the ALL New Keyword Elite Software Solution You... Can generate massive keyword lists of 50,000+ keywords for your articles, Adsense websites, or Pay Per Click campaigns in record time. Youll be able to uncover hidden niche markets so profitable that your competitors will wish they had found it first and curse the day you were born. You will discover a magical secret that reveals exactly how to format your website so you dramatically increase your traffic. You will unearth the keywords that will automatically generate low-cost traffic and quick sales! Read all about this exciting new software here: http://snipurl.com/16opo Unblockable Popup Software Once, your readers click on the link in your bio box and go to your website, youve got about five seconds to grab your visitors attention. Learn to create an itch that your reader simply has to scratch with the Internets First All In One PopOver Software. This software will double, triple or even quadruple your opt-ins and click throughs guaranteed! Get it now at http://snipurl.com/16qc5 Press Release Fire Learn the secret technique that took a brand new website to the #1 spot on Yahoo and Google for the most searched term online in less than 24 hours without spending a single penny. You will learn how to increase your website exposure, boost your traffic, and build your credibility with the power of an effective online press release. Click here and learn how: http://snipurl.com/16qdm Internet Success System Now, you can learn to build and profit from your own lists using the same strategies as Mark Hendricks, the Grandmaster of Listbuilding. Participate in this exclusive step-by-sep and A to Z proven program, and allow yourself to be taken by the hand and guided every step of the way to astounding Internet Business Success! Click here to read more now: http://snipurl.com/16ors Giant Headline Swipe File HeadlineTips.com introduces a collection of 1000+ published headlines! Help your business with this instant, high-powered reference guide to creating powerful, attention-grabbing headlines on demand! Without a powerful headline, your message stands little chance of being noticed in an increasingly competitive marketplace. Get noticed today, and grab yourself a copy of this 90+ page guide at: http://snipurl.com/16qgb Write and Publish Your Own eBook In As Little As 7 Days I always tell my article marketing clients to get the most mileage from their articles. One way to get the most bang from your buck and your time, is to compile your articles and turn them into eBooks and other information products. In this eBook, Jim Edwards and Joe Vitale teaches you how to write and publish your own outrageously profitable eBook in as little as seven days even if you cant write, cant 31
type and failed high school English class! Discover the secrets to having your own, outrageously profitable eBook written and published as quickly as seven days from today by going to: http://snipurl.com/prleads7dayebook Cover Software Pro Once youve compiled your articles and turned them into your own outrageously, profitable eBook youre going to need Cover Software Pro. Finally, you can skyrocket your sales using the same powerful software the pros are using to make stunning eBook and software covers. Why pay the big bucks to some graphic designer who is most likely using the same exact software, when you can get it now at http://snipurl.com/16qeh
Free Resources
PR LEADS Article Marketing Secrets & Breakthroughs Newsletter Inside The PR LEADS FREE Article Marketing Secrets & Breakthroughs Newsletter You Will Discover:
How to find the best sites and ezines to market your articles at no cost to you! The #1 secret that only 14% of article marketing authors know that the other 86% dont The article marketing strategies that helped Dr. Mark Hymans best selling book, UltraMetabolism, jump to the #2 spot on the New York Times Best Seller List after 1 submission How Lesley Mattos, Founder of Adesso Albums, tripled her traffic with article marketing How Vicki Rackner MD and Mac McIntosh established relationships with key online media editors How Dan Kaplan, Founder of SMC Data Systems uses article marketing to boost his credibility with clients, prospects, vendors and other contacts How Dr. Karen Sherman gained worldwide Internet exposure. Now, she has readers from all over the world asking to subscribe to her newsletter. How to turn readers into prospects with sales landing pages and offers for free newsletters, eBooks, and eCourses How to make money from your articles by turning them into informational products your readers need and want Tons of articles, resources to help you profit from your article marketing efforts many of which are free! With each issue youll learn about new online media leads that accept articles for free
PR LEADS NEWSLETTER PR isn't rocket science. By using a few, well placed strategies and tactics, you could get quoted in the New York Times or appear on a top-rated radio or TV show! You can learn how to get press - for free when you subscribe to the PR Leads Marketing Publication and Press Publicity Electronic Newsletter. Every issue contains a short, useful, practical tip that you can put into action immediately. 32
Go to http://www.prleads.com to subscribe! Publicity Hounds Newsletter Generate thousands of dollars in FREE PUBLICITY for your product, service, cause or issue by subscribing to the FREE email newsletter "The Publicity Hounds Tips of the Week." It's delivered every Tuesday and loaded with tips, tricks and tools, case studies, and advice on how to work with the media. BONUS: You will receive the handy checklist "89 Reasons to Send a News Release" and The Publicity Hound's "Top 10 Tips for Free Publicity" five minutes after you subscribe! Go to http://snipurl.com/16ssd Articles That Sell Free Monthly Ezine Articles That Sell reveals the secrets of article marketing to individuals and businesses who want to promote their website, ezine or blog for free! Sign up today and receive two free reports, Writing for Publicity and 107 Killer Traffic Conversion Secrets Go to http://www.the-write-articles.com Writer's Weekly Angela Hoy offers the writing community her e-zine every week on Wednesday. All the Write Stuff! Ezine An ezine dedicated to making you a better writer and marketer. With informative articles, helpful tips and resources, some humor to lighten your day and a little inspiration and motivation to help you maintain the kind of attitude that will ensure your success. ByLine Magazine ByLine is a monthly magazine for writers. Since its founding in 1981, ByLine has published--and paid for--the first work of hundreds of poets and writers of fiction and nonfiction. We encourage and advise novice writers; we publish the work of beginners and veterans alike. The magazine presents articles on the craft or business of writing, including regular columns on writing poetry, fiction, nonfiction and children's literature. We also publish short stories and poetry, and a special feature for student writers.
The Write Way The Write Way is a weekly ezine that has advice on how to improve your writing, so that you can write well - whatever the occasion. Each week, in the Write Way, you'll find: 33
* tips on how to avoid common errors in writing * a feature article on one aspect of writing for the web * a short vocab quiz to improve your word power * a humorous look at different types of writing * a palindrome * a nifty Latin phrase you can use to impress your friends and associates Online tools that will make your article writing and submission tasks a breeze! Spell Check.net Not all text editing tools come with spell check. SpellCheck.net is a free online spelling checker. Run your documents or text through this nifty tool that will save you from embarrassing spelling errors! Text-to-Hyperlink Conversion Tool Output Use this tool to turn hyperlinks into live links in your document. This tool will make the new live links open in their own browser window. Review Place Review Place has a very informative page of reviews covering software related to article submission. There are currently four reviews but that may expand in the future. The Internet Writing Journal The new issue of The Internet Writing Journal is online now. Author Essays and Articles include: "Comfort Zone: Enter at Your Own Risk" by syndicated radio show host and CEO of CQK Music & Records Mary Dawson, "Tips from a Slush Pile Find: How One Writer Got an Agent" by Ronlyn Domingue, author of The Mercy of Thin Air (Atria), and "Searching for the Sisters" by Sally Beauman, author of The Sisters Mortland (Warner Books). THE WELL-FED E-PUB Want to keep up with the world of commercial freelancing and increase your writing income? Subscribe to THE WELL-FED E-PUB, my FREE info-packed e-newsletter, launched in 2002 Each edition is crammed with articles, tools, tips, and strategies to help you be a "Well-Fed Writer" - and mostly from the mouths of your fellow writers who are making it happen. Don't miss out! The Writer Gazette Subscribe for our FREE weekly newsletter of articles, paying jobs, contest listings, writer-resources and more!
EzineArticle CEO Christopher Knight's Article Page This whole page of articles written by the CEO of EzineArticles.com gives you the 411 on all aspects of article marketing. Get the wealth of insider information from the perspective of the guy that runs the show. Free Keyword Suggestion Tool (Wordtracker Suggestion Tool & Overture Bid Tool Combined) & Keyword Generator One thing you will need to do before you write an article is to decide on your primary keywords. Use this Free, easy to use Keyword Suggestion Tool to find how often phrases are searched for (and get suggestions). This tool combines the Wordtracker Suggestion Tool and the Overture Bid Tool and Keyword Generator. Poe War.com Poewar.com is a site about writing and the writing business that features articles, freelance jobs, and writing employment. Alan Cooper's All About Homonyms Alan Cooper takes intense pleasure in finding and sharing these little hidden gems He loves homonyms and has created an extensive list of them for you to enjoy. Word Safari: Megalist of Word Links All sorts of links for writers including dictionaries, thesauri, writers forums, articles, style guides and much more. Online Dictionary, Language Guide, Foreign Language and Etymology English dictionary with multi-lingual search.
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Warning: This checklist is vital to your article writing and marketing success. Print this out immediately. Failure to complete this action will result in complete article failure!
Here Are Some Quick Ideas You Should Keep In Mind: Dont be intimidated by the idea or process of article writing. Theres no magic, genius, or Harvard degree required. Recognize the value and power of your unique understanding of your business, products, services and customers? You may find it useful to build reference lists or stacks of 3 x 5 cards Assemble and organize ideas in a swipe file Write, Dont worry about writing an article from start to finish. Write blocks of copy and stack them up. Most of my great articles are eventually put together with a lot of cutting and pasting using Microsoft Word. Just write!
Before You Even Think About Selecting A Topic, Think About This: If you want to make your article stand like a lime green tube top at church, then you need to figure out who you exact, targeted audience is before you even think about an article topic. Targeted readers are the people who are most likely to read your article and respond to your offer. They are the people who want what youve got. So, who are your targeted readers? Here are some basic questions to ask yourself: Who do you want to read your article What is their age, sex, occupation, etc.? What are those people looking for when they go online? What kind of information are they searching for? Do you have any problems related to what you have to offer? What keeps your readers awake at night, indigestion boiling up their esophagus, eyes open, staring at the ceiling? What are they afraid of? What are they angry about? Who are they angry at? What are their top 3 daily frustrations? What do they secretly, ardently desire most? Is there a built-in bias to he way they make decisions
Knowing the answers to these questions will allow you to create article content that goes directly to the heart of your targeted readers. You shouldnt be trying to write an article that will appeal to everyone You only want to appeal to your target readers. Checklist For Building Your Swipe File: Have you browsed through trade magazines and journals, especially those online? 36
Are you reading publications your audience is reading? Are you reading the Letters to the Editor section or are you skipping it? Are you surfing the web for at least 1 hour a day? Have you searched the top news stories online? Are you up-to-date with industry news? Are you going to sites like Magportal.com and filing away other peoples articles for you to take the basic idea and add your own viewpoints to? Did you setup Google News Alerts? Have you performed competitive intelligence? Do you blog hop? Have you browsed newspaper/magazine blogs lately? What about corporate/organizational blogs? Have you explored chat rooms? Are you making the rounds on your favorite message boards/forums and visiting various newsgroups and discussion lists? Have you browsed through the top article directories? Are you noting ideas from trendsetters like Oprah, and article ideas from various radio and television shows? Stashed others ads in your swipe file? Have you interviewed other experts in your industry or closely related to your industry? Have you changed your perspective and started looking at junk mail for article ideas? Are you digging through ezines that your audience is reading? Did you check your inbox for article ideas? Did you dig through comments from readers and publishers? Have you compiled a collection of inspiration quotes from thought leaders?
Checklist of Brainstorming Strategies: Have you flapoodled? Did you freewrite until you got there? Did you create a collage? Did you try the six hats method? Have you engaged in persona based marketing? Did you try starting with a headline and going from there? Did you create an idea matrix? Did you create a mastermind group Have you relaxed your mind so you can enjoy it all?
Checklist of More Ways To Eliminate Writers Block & Create Content That Editors, Publishers & Your Prospects Will Love:
Have you used your own blog as a content source idea tank? Have you grasped the power of the PR LEADS Network? Did you keep diverse cultural and age groups in mind? Did you remember to piggyback on a holiday? What about on a season? What about on celebrity goosip or on local, regional, national or International tragedies? Did you focus on a theme? Have you uncovered the hidden source of article content ideas with surveys? 37
Did you remember your hobbies? Your personal experiences? Your business experiences? Your business successes? What about your business failures can turn your scars into stars? Did you scan your book or eBook for article ideas? Have you tried slanting your ideas? Did you start an advice column or have you answered your prospects most FAQ? Have you tried recycling your content? Did you review your white papers, case studies and special reports for article ideas? Did you analyze a trend? Have you tied your articles into your new promotions? Have you turned your transcripts into articles? Have you examine what has worked well in other places.
Follow this checklist and article ideas will begin to race in your own mind!
This checklist is copyrighted by the PR LEADS Article Marketing Service. Feel free to pass on this checklist to your friends and colleagues, but be sure to not to change anything including the attribution. If you have any questions or if you need any additional help email eric@prleads.com or call 908-380-8564. You may also visit our website at http://www.articlemarketingexpert.com
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