Professional Documents
Culture Documents
LEARNING
OBJECTIVE
LO1: Discriminate
between relevant and
irrelevant information
for making decisions.
LO2: Apply the
decision process to
make business decisions.
LO3: Construct
absorption and
contribution-margin
income statements and
identify their relevance
for decision making.
LO4: Decide to accept
or reject a special order
using the contribution
margin technique.
LO5: Explain why
pricing decisions
depend on the
characteristics of the
market.
LO6: Identify the
factors that influence
pricing decisions in
practice.
LO7: Compute a target
sales price by various
approaches, and
compare the
advantages and
disadvantages of these
approaches.
LO8: Use target costing
to decide whether to
add a new product.
FUNDAMENTAL
ASSIGNMENT
MATERIAL
CRITICAL
THINKING
EXERCISES AND
EXERCISES
23,30,37,38
PROBLEMS
49,50,51,54,57
CASES, EXCEL,
COLLAB. &
INTERNET
EXERCISES
66
28,29,39
A1,B1
24,31,32,33, 34,35
48
A2,B2
36,40
55,56,62
A2,B2
25,42
58
26,41
47,52,53
A3
43,44
A4,B3
27,45,46
246
59,60,61
63,64
65
CHAPTER 5
Relevant Information and Decision Making: Marketing Decisions
5-A1 (40-50 min.)
1.
INDEPENDENCE COMPANY
Contribution Income Statement
For the Year Ended December 31, 2006
(in thousands of dollars)
Sales
$1,800
Less variable expenses
Direct material
$400
Direct labor
330
Variable manufacturing overhead (Schedule 1) 150
Total variable manufacturing cost of
goods sold
$880
Variable selling expenses
60
Variable administrative expenses
23
Total variable expenses
963
Contribution margin
$ 837
Less fixed expenses:
Fixed manufacturing overhead (Schedule 2)
$322
Selling expenses
240
Administrative expenses
121
Total fixed expenses
683
Operating income
$ 154
247
INDEPENDENCE COMPANY
Absorption Income Statement
For the Year Ended December 31, 2006
(in thousands of dollars)
Sales
Less manufacturing cost of goods sold:
Direct material
Direct labor
Manufacturing overhead (Schedules 1 and 2)
Total manufacturing cost of goods sold
Gross margin
Less:
Selling expenses
Administrative expenses
Operating income
$1,800
$400
330
472
$300
144
1,202
$ 598
444
$ 154
INDEPENDENCE COMPANY
Schedules of Manufacturing Overhead
For the Year Ended December 31, 2006
(in thousands of dollars)
Schedule 1: Variable Costs
Supplies
Utilities, variable portion
Indirect labor, variable portion
Schedule 2: Fixed Costs
Utilities, fixed portion
Indirect labor, fixed portion
Depreciation
Property taxes
Supervisory salaries
Total manufacturing overhead
248
$ 20
40
90
$ 12
40
200
20
50
$150
322
$472
2. Change in revenue
Change in total contribution margin:
Contribution margin ratio in part 1
is $837 $1,800 = .465
Ratio times increase in revenue is .465 x $200,000
Operating income before change
New operating income
$200,000
$ 93,000
154,000
$247,000
249
Units
Sales
Less variable expenses:
Manufacturing
Selling & administrative
Total variable expenses
Contribution margin
Less fixed expenses:
Manufacturing
Selling & administrative
Total fixed expenses
Operating income
Without
Special
Order
2,000,000
With
Special
Order
2,150,000
$10,000,000
Effect of
Special Order
150,000
Total Per Unit
$660,000 $4.401 $10,660,000
$ 3,600,000
800,000
$ 4,400,000
$ 5,600,000
$ 2,900,000
2,000,000
$ 4,900,000
$ 700,000
0 0.00
0 0.00
0 0.00
$292,500 $1.95
250
$1.80
.40
$2.20
$ .40
(.15)
$ .25
$ 2,900,000
2,000,000
$ 4,900,000
$ 992,500
2.
2.
= 100%
3.
$9,000,000 - $4,500,000
$4,500,000
$9,000,000 - $6,000,000
=
$6,000,000
251
50%
= 76.47%
4.
5.
$9,000,000 - $7,500,000
=
$7,500,000
20%
252
$25,200,000
16,600,000
$ 8,600,000
$10,080,000
$ 1,480,000
$16,600,000
1,120,000
$15,480,000
$ 9,720,000
$10,080,000
$
360,000
253
KINGLAND MANUFACTURING
Contribution Income Statement
For the Year Ended December 31, 2006
(In thousands of dollars)
Sales
$12,000
Less variable expenses:
Direct material
$4,000
Direct labor
2,000
Variable indirect manufacturing
costs (Schedule 1)
960
Total variable manufacturing cost of goods sold
$6,960
Variable selling expenses:
Sales commissions
$500
Shipping expenses
300
800
Variable clerical salaries
400
Total variable expenses
8,160
Contribution margin
$ 3,840
Less fixed expenses:
Manufacturing (Schedule 2)
$ 582
Selling (advertising)
400
Administrative-executive salaries
100
Total fixed expenses
1,082
Operating income
$ 2,758
254
KINGLAND MANUFACTURING
Absorption Income Statement
For the Year Ended December 31, 2006
(In thousands of dollars)
Sales
Less manufacturing cost of goods sold:
Direct material
Direct labor
Indirect manufacturing costs
(Schedules 1 and 2)
7,542
Gross profit
Selling expenses:
Sales commissions
Advertising
Shipping expenses
Administrative expenses:
Executive salaries
Clerical salaries
Operating income
$12,000
$4,000
2,000
1,542
$ 4,458
$500
400
300
$1,200
$100
400
500
$
255
1,700
2,758
KINGLAND MANUFACTURING
Schedules 1 and 2
Indirect Manufacturing Costs
For the Year Ended December 31, 2006
(In thousands of dollars)
Schedule 1: Variable Costs
Cutting bits
$ 60
Abrasives for machining
100
Indirect labor
800
$ 960
Schedule 2: Fixed Costs
Factory supervisors' salaries
$100
Factory methods research
40
Long-term rent, factory
100
Fire insurance on equipment
2
Property taxes on equipment
10
Depreciation on equipment
300
Factory superintendent's salary
30
582
Total indirect manufacturing costs
$1,542
2.
1.
DANUBE COMPANY
Income Statement
For the Year Ended December 31, 20X6
Total
Per Unit
$40,000,000 $20.00
Sales
Less variable expenses:
Manufacturing
$19,000,000
Selling & administrative 9,000,000 28,000,000
Contribution margin
$12,000,000
Less fixed expenses:
Manufacturing
$ 5,000,000
Selling & administrative 6,000,000 11,000,000
Operating income
$ 1,000,000
2.
14.00
$ 6.00
5.50
$ 0.50
257
3.
258
Units
Without
Special
Order
Order
2,000,000
Effect of
Special Order
With
Special
100,000
2,100,000
Total Per Unit
$40,000,000 $1,700,000 $17.00 $41,700,000
Sales
Less variable expenses:
Manufacturing
$19,000,000
Selling and administrative 9,000,000
Total variable expenses $28,000,000
Contribution margin
$12,000,000
Less fixed expenses:
Manufacturing
$ 5,000,000
Selling and administrative 6,000,000
Total fixed expenses
$11,000,000
Operating income
$ 1,000,000
0.00 $ 5,000,000
0.20 6,020,000
0.20 $11,020,000
4.00 $ 1,400,000
$ 4.50
(1.20)
$ 3.30
.20
4.
$2.50
2.00
$ .50
(.30)
$ .20
Sales
Variable manufacturing
costs
Other variable costs
Total variable costs
Contribution margin
Without
Special
Order
$40,000,000
Effect of
Special
Order
$4,600,000 a
With
Special
Order
$44,600,000
$19,000,000
9,000,000
$28,000,000
$4,750,000 b
0
$4,750,000
$23,750,000
9,000,000
$32,750,000
260
Target Price
Target Cost
Target Gross Margin
46 TC = .35TC
1.35TC = 46
TC = 46 1.35 = $34.07
3.
$50.00
34.07
$15.93
Steps that Caterpillar managers can take to meet the required cost
reduction include value engineering during the design phase,
Kaizen costing during the production phase, and activity-based
management throughout the products life.
261
262
264
5-23 No. There is a confusion between total fixed costs and unit
fixed costs. Increasing sales volume will decrease unit fixed costs,
but not total fixed costs. This assumes that the volume increase
results in operating levels that are still within the relevant range.
5-24 Managers generally find contribution margin income
statements more useful, especially if they are concerned with shortterm results. The contribution margin statement provides
information on the immediate profit impact of increases or
decreases in sales.
5-25 Marginal cost is the additional cost resulting from producing
and selling one additional unit. It changes as production volume
changes, often decreasing up to a point and then increasing.
Variable cost is the accountant's approximation to marginal cost. It
remains constant over the relevant range of volume. Because the
difference between these two costs often is not material (within the
relevant range), in such cases we can use the variable-cost estimate
of marginal cost for decision-making purposes.
5-26 Pricing decisions must be made within legal constraints.
These laws help protect companies from predatory and
discriminatory pricing. Predatory pricing involves setting prices so
low that they drive competitors out of the market. Discriminatory
pricing is charging different prices to different customers for the
same product or service.
265
266
5-29 (20 min.) Some students may forget to apply the 10% wage rate
increase to both alternatives.
(A)
(1)
(2)
Historical
Information
(B)
Other
Information
Prediction Method
Predictions as inputs
to decision model
(3)
Decision Model
Decisions by managers
with aid of
decision model
(4)
Implementation
and Evaluation
Feedback
267
Symphony Game
$0
$40
0
6
0
$0
7
$53
Difference
$40
6
7
$53
268
269
870
590
280
165
115
Contribution
Approach
$920
$350
210
$350
210
100
100
660
90
50
50
750
170
710
210
80
80 130
90 170
$ 40
270
$920
$ 40
271
ZAR900
ZAR370
230
180
780
ZAR120
100
ZAR 20
5-35 (15-20 min.) The data are placed in the format of the income
statement, and the unknowns are computed as shown:
Sales
Variable expenses
Direct materials
Direct labor
Variable indirect manufacturing
Variable manufacturing cost of goods sold
Variable selling and administrative expenses
Total variable expenses (990 - 200)
Contribution margin
Fixed expenses
Fixed factory overhead
Fixed selling and administrative expenses
Operating income
1
2
3
272
$990
$210
170
110
90 3
100
490 1
300 2
790
200
190
$ 10
Units
Sales
Purchase cost
Variable printing cost
Total variable cost
Contribution margin
Fixed cost
Operating income
2.
Without
Special
Order
2,000
$36,000
20,000
4,000
24,000
12,000
8,000
$ 4,000
Effect of
Special
Order
100
$1,500
1,000
200
1,200
300
0
$ 300
With
Special
Order
2,100
$37,500
21,000
4,200
25,200
12,300
8,000
$ 4,300
273
Total
Variable
Costs
Total
Fixed Costs
$150
$9
Volume in Number
of Lunches
Volume in Number
of Lunches
Total
Costs
Variable
Fixed
Volume in Number
of Lunches
2.
274
3.
(a) The CPA can compare either total annual costs or unit
costs. Let X = the total number of lunches in question.
Total Costs
Unit Costs
Elsewhere
At Club
Elsewhere At Club
In general..................$ 10X
$150+$ 9X
$10.00 ($150X)+$9
For 1 lunch................$ 10
$150+$ 9 = $159 $10.00
$159.00
For 12 lunches...........$ 120
$150+$ 108 = $258 $10.00 $ 21.50
For 200 lunches.........$2,000 $150+$1,800 =$1,950 $10.00
$ 9.75
Let X = Number of lunches
$10X = $150 + $9X
X = 150 lunches is point of indifference.
(b) Elsewhere, 200 x $10
At Club, $150 + 200($9)
Savings
$2,000
1,950
$ 50
275
3.
276
Special
Total
Revenue
$600,000 $ 450,000 $ 1,050,000
Variable costs
480,000
480,000
960,000
Contribution margin $120,000 $ -30,000
$ 90,000
Fixed costs
150,000
150,000
300,000
Net income
$- 30,000 $-180,000 $-210,000
277
No matter how the fixed costs are spread, the total fixed costs
will be $300,000 and the total net loss will be $210,000. This is true
despite the fact that fixed costs per unit have fallen from $1.00 to
$.50. The moral is: beware of unit fixed costs.
Some instructors may want to emphasize how the unitization
of fixed costs differs. That is, the unit cost depends on the
production volume chosen as the denominator.
Fixed costs per unit =
$300,000
Total fixed costs
=
= $1
300,000 units
Production volume
or
$300,000
= $.50
600,000units
Total
Costs
Budgetary
control line
Applied
line for
product
costing
@$1
@$.50
$300,000
$300,000
300,000 600,000
Production volume
300,000 600,000
Production volume
278
279
price.
2.
280
2 & 3.
Materials and supplies, at cost
Hourly pay for consultants
Fringe benefits for consultants
Total variable cost
Avoidable fixed costs
2. Minimum bid
Unavoidable fixed costs
Total cost
Desired mark-up, 20% x $168,000
3. Bid to achieve desired profit
281
$ 30,000
70,000
24,000
$124,000
9,000
$133,000
35,000
168,000
33,600
$201,600
282
5-46
1.
(15 20 min.)
Existing Unit Cost = Total Cost over Product Life Total Demand
=
$10,000,000
50,000
=
$200
The new product should not be released to production.
2.
283
284
LAGRANDE CORPORATION
Contribution Income Statement
For 2006
(In millions of Euros)
Sales
Less variable expenses:
Manufacturing cost of goods sold
400
Selling and administrative expenses
140
Contribution margin
Less fixed expenses:
Manufacturing costs
180
Selling and administrative expenses
60
Operating income
285
900
540
360
240
120
1,053
702
351 *
240
111
810
540
270
81
351
396
270
126
(c) Sales
Variable expenses:
Manufacturing: 400 x 85%
Selling and administrative
Contribution margin
Fixed expenses: 240 + 80
Operating income
900
340
140
1,134
480
210
690
444 **
180
120
286
480
420
320
100
300
144
945
370
74
444
287
288
289
290
Final Course
Year to
Enrollment
Grand
Date
30 10 More Totals
$2,000,000 $6,000 $1,000 $2,007,000
800,000 3,000 500
803,500
1,200,000 3,000 500
1,203,500
400,000
0
0
$ 800,000 $3,000 $ 500
400,000
$ 803,500
291
2.
3.
Total contribution from direct sales = 30 million x ($15.50 $3) = $375 million.
Sales at CM of $47 to get contribution of $375 million:
$375,000,000 $47 = 7,978,724 DVDs
Sales per store = 7,978,724 14,000 = 570 DVDs
It is unlikely that Disney would have been able to sell 570
DVDs per video store. The decision to sell directly to
consumers appears to have been wise.
292
293
Volume in units
200,000 250,000
300,000
Sales @ $3.00
$600,000 $750,000 $900,000
Total variable costs @ $1.30
260,000 325,000
390,000
Contribution margin
340,000 425,000
510,000
Fixed costs
300,000 300,000
300,000
Operating income
$40,000 $125,000 $210,000
Operating income as a percentage
of sales
6.7%
16.7%
23.3%
2.
295
2.
$ 13.00
200.00
40.00
$480.00
253.00
$227.00
296
2.
3.
4.
297
2.
Relevant items:
Additional sales
Additional manufacturing costs, 100,000 x $10
Additional selling and administrative expenses
Total relevant costs
Additional operating income
$1,300,000
$1,000,000
20,000
$1,020,000
$ 280,000
4.
b.
298
5-58 (20-30 min.) When this problem was used in an exam, it was
well done by students who used contribution margin analysis in
total dollars. A number of students attempted to force a decision by
means of analysis of unit costs or by break-even analysis, failing to
consider the effect of sales volume on profits. A number of good
solutions were marred by failure to draw specific conclusions.
Output and pricing:
Volume
50,000
60,000
70,000
80,000
90,000
$500,000
10 years
$ 50,000
Manufacturing cost
$27.00
299
5.40
$32.40
3.
300
Direct material
Setup/maintenance
Processing
Marketing
Customer service
Total existing cost
Total demand in
units
Existing cost per unit
Target cost per unit
Required cost
reduction
RCR as a percent of
market price
Decision
C-200472
Number
of units
Cost
2,000 $3,200
10 10,150
20
7,400
30 25,800
55
8,910
C-200473
Number
of units
Cost
1,000 $ 1,600
4
4,060
12 4,440
10
8,600
35
5,670
C-200474
Number
of units
Cost
4,000 $ 6,400
12 12,180
32 11,840
50 43,000
20
3,240
C-200475
Number
of units
Cost
800 $1,280
5
5,075
12
4,440
16 13,760
28
4,536
$55,460
$24,370
$76,660
$29,091
2,000
1,400
4,000
600
$ 27.73
$23.40*
$ 4.33
$ 17.41
$ 16.80
$ 0.61
$ 19.17
$ 21.00
$
0
$ 48.49
$ 30.00
$ 18.49
11.1%
2.2%
Release to
production and set
kaizen cost
improvement plan
0%
37.0%
Redesign product
and process using
value engineering
Release to
production
Abandon subject
to approval
* Target cost = (1 desired contribution percentage) x market price = (1 - .40) x $39 = $23.40.
301
2.
3.
A target costing company does not quit when the first cost
estimate comes in too high. Managers establish a target cost
and try to adjust design, production and marketing processes
to meet the target cost. In this case, the target cost is:
Revenue
$35,200,000
Desired profit
3,520,000
Target cost
$31,680,000
Expected costs are:
Variable production costs
$20,900,000
Fixed production costs
6,300,000
Variable selling costs
1,100,000
Fixed selling costs
350,000
Development costs
5,000,000
Total costs
$33,650,000
302
303
The Lyon Inc. order for 20,000 jewelry cases would require
5,000 machine hours, but only 4,500 machine hours are available in
the second quarter.
Computations related to the order from Avignon Co. are as
follows:
Price offered per case
Variable production cost per case:
Raw materials
Direct labor, .5 hours @ 60
Overhead, .5 machine hours @ 16*
Contribution margin per case
Number of cases
Total contribution margin
Fixed costs related to the order:
Setup costs
Special device
Loss from taking the order
43.0
30.0
8.0
81.0
15,000
20,000
4.0
x 7,500
30,000
35,000
(5,000)
*Fixed costs are not relevant in this case and should be omitted.
304
85.0
$136.00
$130.00
49.00
22.00
14.00
3.50
$ 47.50
x 75,000
$3,562,500
49.00
22.00
14.00
2.00
$ 43.00
x 90,000
$3,870,000
305
306
308
310