How To Use Facebook For Business

Andrew McCauley: Hello and welcome to Podcast 6.
This is Andrew McCauley and I am very, very lucky to have the wonderful Heather Porter over here in my studio in Palm S rin!s. Heather, hello" Heather Porter: Hello, Andrew McCauley" It#s very fun to $e here $ecause I am sittin! across from you, starin! at you as we record this. %ormally, I am starin! at you from across the Sky e call in Australia. So, it#s nice to $e here. Hello and welcome, !uys. &elcome $ack. It#s nice to have you 'oinin! us a!ain. Andrew McCauley: It#s !reat. %ow, I am lookin! forward to doin! this odcast $ecause, as you said, we usually have this conversation over a Sky e call and all sorts of technolo!y can !et in the way and it has in the ast. So, this is cool. &hat are we talkin! a$out in our odcast today( Heather Porter: I am lovin!, lovin! this to ic $ecause we are talkin! a$out )ace$ook and we are reservin! this entire e isode for )ace$ook * how to use it, what is it, and how to make the most out of it. And s ecifically, Andrew, we are !oin! to cover three to ics. &e are coverin! what is a rofile, what are a!es, and what are !rou s * how they differ and how to use them all. Andrew McCauley: So, I !uess that we are !oin! to have to odcast retty much every third week $ecause I think that#s the way )ace$ook chan!es at the moment * they !et out of $ed and they want to chan!e somethin!. So, it always seems to $e the case. )or some reason I !o to teach this stuff from sta!e and they chan!e it the ni!ht $efore that I teach it. So, all the stuff that I have readied for the units !enerally is a waste of time. Heather Porter: %ow, what you are tellin! me is that you are literally on sta!e and there was some$ody who is on sta!e with you and they were tryin! to ull u sam les and it was durin! the last chan!e, they kind of didn#t know what to say. Andrew McCauley: +eah, totally, it#s hilarious. &e had ,-- eo le in the room. &e were teachin! them some )ace$ook stuff and it was chan!in! as we were showin! eo le * .&hat is this( This is not what it#s su osed to $e here./ So, it#s 'ust one of those thin!s. Peo le !et u set a$out )ace$ook $ecause they chan!e so often $ut at the end of the day, if you stayed u set and we walked away from it, you wouldn#t $e workin!. )ace$ook is doin! these chan!es for a reason. At the end of the day, they are !oin! work, the chan!es will work for us. It#s 'ust a matter of kee in! u with it which can $e annoyin! for some eo le $ut that#s what we are here for, Heather. Heather Porter: That#s what we are here for.
Andrew McCauley: )or Peo le or listeners like you !uys to !et throu!h this sort of stuff. Heather Porter: +ou know what, in a ast odcast I was sayin! that what you do on social media should $e e0actly what you do when you walk into a room of eo le, like literally you should $e yourself, you should $e trans arent, you should 'ust $e who you are and !ive a lot of !ood value and these chan!es and how )ace$ook is
1isten here2 htt 233auto ilotyour$usiness.com3 odcasts364how4to4use4face$ook4for4$usiness3 5et a co y of our 6nline Survival 5uide here2 htt 233ay$!uide.com www.autopilotyourbusiness .com
chan!in! is 'ust to $asically allow you to do more of that * $e a little $it more of who you are, $e creative and you#ll have no ro$lems. Andrew McCauley: +eah, one of the thin!s I would like to say and I was actually sayin! this and it#s a erfectly !reat time to $rin! it u 7 I was sayin! at some sta!e when we were teachin! this that )ace$ook is a tool and all of these social media latforms, whether it#s 1inkedIn or +ouTu$e, Twitter or 5oo!le8 or any of the latforms or even MyS ace $ack in the day, they are all tools and you don#t want to $uild your $usiness on a tool $ecause if you $uild your $usiness on a tool and the tool either !ets ri ed from under your $reaks or chan!es dramatically, then you are in trou$le, your $usiness is in trou$le. So, utili9e these tools as that as tools to $uild your $usiness, not as foundations for your $usiness. Heather Porter: So, on that note, what we are !oin! to talk a$out today is fundamentals of usin! )ace$ook and no matter what ha ens in the future, I think what you will find is what we are !oin! to discuss on this odcast you will $e a$le to use whenever for whatever you are usin! )ace$ook for $ecause this is like the Holy 5rail of )ace$ook, $asically * what are the differences, how to use it for $usiness, and how to use it to start to !et more traffic to your a!es. Andrew McCauley: +eah, totally, totally. Heather Porter: So, Shall we 'um in(
Andrew McCauley: 1et#s 'um in, let#s !et started. I am sure the listeners are keen to find out what we can make of the timelines and all the thin!s that are !oin! on in )ace$ook ri!ht now. So, let#s !et !oin!. &hat#s out first to ic( &hat are we !oin! to cover( Heather Porter: 1et#s start easy, shall we( 1et#s start with the rofile.
Andrew McCauley: Alri!ht, rofile. Heather Porter: So, why do you need a )ace$ook rofile and what is it(
Andrew McCauley: &ell, essentially, a rofile is7 )ace$ook wants every$ody to have a rofile. They want you to $e human. )ace$ook#s main mission in life is to connect every$ody socially: that was their main idea in creatin! )ace$ook in the first lace * it#s to connect eo le socially. And $y havin! a rofile, it !ives eo le a voice, it !ives them an identity and they want to make sure that that identity sticks with you. So, in order to 'oin )ace$ook, they will ask you to create an account and it will often $e a rofile. +ou can actually create a a!e without havin! a rofile $ut the ro$lem with that is that you are e0tremely limited in what you can do on your $usiness a!e. So, a rofile is a erfect way to !et your information $ecome a human face of your $usiness. I don#t know if we have !ot e0ecutives from Coca4Cola listenin! to this odcast: I am sure they ro$a$ly are $ut mostly small $usinesses, medium4si9ed $usinesses, they are the face of their $usiness or they need to have some eo le in their office, the face of their $usiness and everythin! $oils down to what you have always learnt in $usiness $efore internet was even $orn and that#s eo le want to do $usiness with
eo le they know, like and trust: and if you can create a rofile that !ives that indication of someone that they can know, they like and they can trust, then you will find that you will do a lot more $usiness than someone who is only usin! )ace$ook for marketin! ur oses only and not $uildin! that relationshi . Heather Porter: 6kay. I know a !reat deal a$out )ace$ook, so I am 'ust !oin! to kind of lay like dum$, like I don#t know much at all ri!ht now. So, I will 'ust retend. 6ne of my !irlfriends has a rofile and she has kids and she says .5od, I really want to rotect the hotos of my children. I am aranoid a$out what#s !oin! on in the internet these days./ +es, she also has a small $usiness $ut she is very confused as to where does the rofile fit into, she has ima!es of her family, how does she differentiate $etween her family and her $usiness collea!ues and who should she acce t as friends and I !uess retend like7 +ou are talkin! to me, I am a new$ie, I am thinkin! .6kay, why do I really need a rofile if I 'ust want to chat with my family and how does that fit into it(/ Andrew McCauley: Sure, sure. So, the ;uestion comes out often and one of the ways I would like to answer it is if you owned a sho 7 let#s say you owned a retail sho and you are standin! at the counter and some$ody walked into the sho com letely estran!ed to you. <o you think you would ull out your hoto al$um and show them the ictures of your kids, tell them where they live, what time they !o to school, what they are havin! for $reakfast without even !ettin! to know who the other erson is( Heather Porter: 5ood oint.
Andrew McCauley: +ou wouldn#t, ri!ht( Heather Porter: %o.
Andrew McCauley: So, )ace$ook $y default has various kind of rivacy settin!s which you can set u . %ow, there are a lot of o tions actually in rivacy settin!s and I encoura!e every sin!le erson to !o throu!h their rivacy settin!s and 'ust have a look at what is set u $ecause if you haven#t visited your rivacy settin!s, you ro$a$ly should check them every cou le of months 'ust to make sure that any new o tions that )ace$ook has ut in there $y default are the actual ones that you want. So, havin! said that, !o throu!h your rivacy o tions and have a look at what eo le can see. +ou can limit and really restrict what eo le of your information, whether it#s hotos, whether it#s your hone num$ers * any information you want can $e really restricted. I would encoura!e eo le to !o down and check out their rivacy settin!s which is 'ust on the to ri!ht hands side, ne0t to your name on the rofile, the arrow there, the dro down arrow. 5o and check that out and have a look and there are a lot of ways you can really control who does see what you have !ot to dis lay on your rofile. +ou can make it as rivate as you like or you can make it as u$lic as you like and I would make a $et that you want to set it somewhere in $etween. Heather Porter: &ould it $e a !ood idea to have two rofiles, like say one 'ust for your immediate family and your friends and then one that you may $e use more for your $usiness collea!ues or $usiness clients(
Andrew McCauley: +es and no. I !et the idea of doin! that. A art from the fact that it#s a!ainst )ace$ook olicy * you can only have one rofile * it#s a $i! no4no and you don#t want to run the risk of them findin! out that you have done it and then shuttin! down $oth accounts or any associated a!es or anythin! like that. So, I would say no. =uild one rofile, control the settin!s $ut then create a a!e which we will talk a$out soon $ut use a a!e for your $usiness connections $ecause that#s where you are !oin! to interact with your $usiness eo le, your staff, your clients and that sort of thin!. So, use the a!e for that sort of thin! and use the ersonal rofile for your ersonal close4knit family and friends. Heather Porter: 5ot it. So, really ultimately from the start you kind of have your outcome of where it#s !oin! to !o. So, either you can o en it u a little $it more to a $roader u$lic or you are 'ust !oin! to may$e kee it into a ti!hter circle of eo le and then from there you 'ust set your $oundaries and you know7 $ecause I know that when we have had clients $efore, they come to use sort of halfway throu!h and they have heard from some$ody .6h, you know, use your rofile for $usiness/ and then from some$ody else .%o, no, no, no, no, don#t use your rofile for $usiness/ and then they are 'um in! $ack and forth, they are unsu$scri$in! eo le and they are $efriendin! eo le and they are confused. So, I think you 'ust kind of7 everythin!#s ri!ht, there is no wron!, choose how you want to use it for yourself, yeah( Andrew McCauley: +eah, totally. And 'ust $e sensi$le a$out it, think a$out if it was a sho , as I said, if it was really a sho , how would you react( &ould you !o and ost stuff that you wouldn#t know would tell the clients you are o enin! the sho ( So, 'ust $e sensi$le a$out it and you really can#t !o wron!. Heather Porter: 5ood oint. And, look, after all it is on some$ody else#s latform. So, even thou!h you have rivacy settin!s, you are never >--? sure, are you( Andrew McCauley: 6ne of the other thin!s that we 'ust mentioned is that )ace$ook also has notifications where you can !et notified when any$ody does anythin! with your name associated to it and if you had every sin!le e4mail $o0 checked, you would $e savin! hundreds and hundreds of e4mails $ut some of the thin!s that I would recommend to do is !o and tick the $o0 that says .If some$ody ta!s you in a hoto, I !et an e4mail from )ace$ook/ $ecause that#s somethin! you want to know. @emem$er, if someone#s !oin! to ta! you in a hoto, ordinarily, the hotos are fine $ut if someone either ta!s you in a hoto that you are not in * and that#s very easy to do * you want to know a$out that, you want to make sure that you dissociate yourself. It could even $e an old hoto and you are easy!oin! and lookin! dum$ and stu id and you did somethin! cra9y one ni!ht at a arty that 'ust is not you anymore and if you !et ta!!ed in that sort of hotos, you may !et a whole $unch of collea!ues lookin! you in a different way. So, !et yourself notifications for thin!s like $ein! ta!!ed in ost, $ein! ta!!ed in a hoto or some$ody makes you an admin of a a!e that you don#t want to $e an admin of, thin!s like that. 5o and check out those notification settin!s too. That#s a retty im ortant oint as well. Heather Porter: +ou actually did $rin! u somethin! ;uite nice and I was !oin! to !o and mention a cou le of other thin!s $ut I actually would like to take a ;uick ste $ack. Peo le are sayin! nowadays that they are !ettin! hired and fired $ased on
their osts that are on )ace$ook. So, say some$ody does ost a hoto of you that#s no lon!er a ro riate of who you are as a erson, what do you do to !et that removed( &hat if you !o to the erson and you say .1ook, remove this/ and they don#t want to remove it( <o you have any ri!hts in that matter( Andrew McCauley: +eah. &ell, now with the settin!s that they have !ot, you can7 de ends on what it is. Sometimes the hoto, you !et ta!!ed in a hoto, it won#t $e attached to a timeline unless you a rove it inside the timeline, ri!ht( So, you need to tick the $o0 that says Atick#. I am not e0actly sure thou!h where else that hoto will a ear: if it a ears on that erson#s ersonal rofile, it still will. So, that#s one thin! you want to $e careful a$out. %ow, often you don#t want to !o throu!h the )ace$ook dra! of e4mailin! eo le on )ace$ook and say .This erson#s did somethin! $lah, $lah, $lah/. It#s !oin! to take forever, ri!ht( So, you want to contact the erson over this and say .1isten, it#s not a ro riate. Can you lease remove it(/ It#s like you can re ort the hoto as s am, you can re ort the erson to )ace$ook and that sort of stuff: it !ets messy $ut I have heard the )ace$ook is retty ;uick on that sort of thin! $ecause they want to make sure that eo le aren#t !ettin! offended and are leavin!. Heather Porter: So, you can $e roactive.
Andrew McCauley: +ou can $e roactive definitely. And as I said thou!h, if you didn#t know that that ha ened7 I mean, it could $e out there for months without you even knowin!, doin! all sorts of dama!e without you even knowin! a$out it. So, that#s why I say !o and set those notifications so that you !et e4mail as well as checkin! )ace$ook to make sure that you know what#s !oin! on in )ace$ook a$out you. That !oes for a lot of eo le $ut if you !et the settin!s set u ri!ht in the first lace, then you really don#t have much to fear. Heather Porter: Bery, very !ood. I am kind of feelin! a theme comin! on here. I think we will do a little more of the )ace$ook story at the end of this odcast where we will reca on the most im ortant oints such as user settin!s, notifications. Andrew McCauley: +eah, it#s really easy to $eat the thin!. I have done a num$er of videos on it. In fact, I could do a $unch of videos on 'ust rivacy settin!s and what they mean $ecause it really is an im ortant as ect that some of you don#t really ay too much attention too. So, yeah7 Heather Porter: It#s !ood. It#s made me think twice for sure.
Alri!ht. So, now a cou le of ;uick thin!s $efore we move on to a!es. %ow, there is a cou le of thin!s that rofiles have that I find ;uite interestin! and one of them is you have su$scri$ers now, eo le can actually su$scri$e to your rofile. &hat does that mean and what#s the reason for that( Andrew McCauley: &ell, it#s interestin!. There is a limit of how many friends you can have on )ace$ook and the limit is you can#t acce t C--- friends. %ow, the addition to su$scri$ers essentially means that eo le can su$scri$e to your u$lic u dates $ut not necessarily your ersonal ones that are set to $e ersonal. So, if you make all of your osts u$lic, then su$scri$ers will !et to see what you are talkin! a$out. They are not necessarily friends, so you haven#t connected with them as friends $ut they are 'ust !oin! to find your u$lic u dates.
%ow, if you make all your friends will see that.
osts
u$lic to every$ody, then those su$scri$ers and your
Heather Porter: I know when you are doin! as ost there is a little dro down arrow on the ri!ht hand side, ri!ht( And that#s where you choose your settin!s. <o you recall $y default which settin! is on( Andrew McCauley: It#s osted to every$ody, it#s osted to every$ody. Heather Porter: It is u$lic.
Andrew McCauley: +eah, as far as I remem$er, and I will have that answered for you $efore the end of this sentence. Heather Porter: +es $ecause that#s another im ortant thin! to kee in mind when our theme ri!ht now is ayin! attention, $ein! roactive, to really look at who you want to ost thin!s to: so kee that in mind when you are ostin! stuff on your rofile * not your a!e $ut your rofile * that you do concentrate on the ri!ht hand dro down arrow and choose the eo le that you wanted to !o to and 'ust 'um in, Andrew, wherever you find that oint $ecause I actually mi!ht kind of7 it#s a !ood se!way to actually !o to the ne0t ;uestion that I have and that#s a$out lists. +ou can actually create lists in your )ace$ook rofile of certain eo le, like you mi!ht have your mentors, you mi!ht have your family, you mi!ht have your ersonal friends, your uni $uddies. So, you can actually list or clum to!ether your friends. And correct me if I am wron!, Andrew, as well $ut you can also even ost your u dates to certain lists. Can you not( Andrew McCauley: +eah, you can. So, the cool thin! a$out lists and I will say this as well, if you only !o to a small amount of eo le on )ace$ook, friends# list, your friends in !eneral, that#s not such a $i! deal $ut !ettin! the ha$it of uttin! them in 'ust certain lists7 I have !ot a list from different events that I met eo le at. So, they come u to me and say .Hey, can we connect with you(/ and they will connect with me and I ut them in a certain list from an event and that may $e a certain marketin! event or may$e a ersonal develo ment event or somethin! like that. So, I know what sort of information they are lookin! for. So, I ut them in that sort of list. It may$e 'ust ersonal friends from outside of my work that I ut in there, it may $e other industry mentors that I look u to and I don#t want 'ust ru$$ish !oin! out to them. So, I ut eo le in the list and I can make my ost u$lic to every$ody or I can 'ust send s ecific information to those eo le in that list and no one else will see that sort of stuff which is retty cool $ecause it#s a !reat way to se!ment the information that you want to !o out to different eo le. Heather Porter: And you can create list on the fly, can you not( I remem$er when you actually friends, you can actually say in that a roval rocess which list you want them to 'oin and you can actually create a list there. Andrew McCauley: A$solutely, yeah. +ou can do that strai!ht away. you add them to friends, you can ut them strai!ht into a list. As soon as
I am 'ust lookin! at su$scri$er comments, su$scri$er notifications. I $elieve it#s set to Aall#.
Heather Porter: AAll#. I don#t know, I $elieve you are ri!ht actually. So, im ortant to kee in mind, !uys, when you are usin! your ersonal rofile that you 'ust do click on that dro down and you choose is it 'ust !oin! to !o to a list, is it 'ust !oin! to !o to every$ody includin! your su$scri$ers as well * very im ortant. Another thin! I !uess a$out list, there is a cool little thin! and a little idea that I came u with the other day or rather one of our clients did * she s ent a day actually !oin! throu!h her friends and she clum ed them in states, actual locations. She is in Australia, so she actually ut them in like A%ew South &ales# and ABictoria# and all the different states and territories in Australia and she actually runs events across Australia. So, whenever she has an event comin! to one state, she 'ust osts to the eo le in that state. She has also !ot as far as doin! demo!ra hics. So, she has actually $roken it down $y cor orate contacts that are women as well, and that#s for women. It is incredi$ly, incredi$ly owerful. So, she literally uses it to se!ment her followers strai!ht in )ace$ook and do hi!hly tar!eted marketin! that way. Andrew McCauley: That#s interestin!. So, she does her marketin! without for ads, ri!ht( Heather Porter: Strai!ht to her7 ayin!
Andrew McCauley: Several or!anic marketin! to her own eo le. That#s retty cool, you can !et someone do that. That would de end on how many friends you have !ot or ro$a$ly would take a while to sort of !et that out $ut once it#s se!mented, it#s fine. +ou can always do that sort of thin! too. Heather Porter: +eah, you can, e0actly.
Andrew McCauley: So, okay. Heather Porter: So, that#s rofiles. Is there anythin! else that you can think of that#s im ortant for our listeners to consider( Andrew McCauley: &ell, rofiles7 I !uess the $i! thin! a$out rofiles is don#t !o and s am eo le with a whole $unch of 'unk. <on#t waste eo le#s time tellin! what you had for dinner. Sometimes that#s a ro riate $ut 'ust make sure that you are not s ammin! eo le $ecause eo le !et turned off retty well. <on#t send a whole $unch of re;uest a s to eo le. That can !et really annoyin! * a whole $unch of )armville stuff. Heather Porter: =y the way * and I noticed $ecause my they lay that &ild7 is that A&ild 6nes# or A&ild Thin!s#( Andrew McCauley: &ild Thin!s. Heather Porter: It#s one of the !ames like )armville. =y the way, these a s are set to default to automatically ost on your friends# walls when you make a win or you !et like an animal in )armville or whatever. So, a!ain, $ack to the rivacy settin!s and the notifications, whenever you do somethin! new, always !o first to the settin!s $ecause you do not want to $last all your friends if you decide to lay a !ame.
artner has two $oys,
Andrew McCauley: That#s a !ood oint actually. There is another oint to that and it#s not the !ames or the a s $ut there certain lu!4ins to some of these new sites like &all Street Dournal or that sort of thin! over in the ES. I am not sure which ones you are usin! in Australia ri!ht now $ut they say .Hey, do you want to ost what you are readin! to your wall(/ and that#s cool if you are readin! a !reat article then and there $ut what it does is it collects your information and knows that you have $een to this site and every time you read an article, it will ost it to )ace$ook. So, a month or two down the track you are readin! some article, let#s say a olitical article and it#s somethin! that interests you olitically $ut you really don#t want to tell eo le what your olitical ersuasion is. It#s sort of starts tellin! eo le what you are readin!, which can $e certainly dan!erous if you are readin! the wron! sort of stuff. Heather Porter: =e careful of the defaults.
Andrew McCauley: =e careful a$out what you do, share and $uttons and remem$er what the $uttons actually say. Heather Porter: And one more oint to kee !oin! * when you are talkin! a$out )ace$ook, it#s a $i! machine and there are so many movin! arts. Another thin! is how do you monitor yourself as your rofile to !o ost on other eo le#s walls and ta!!in!. I know that you can do ta!!in! to a!es $ut this is kind of a nice se!way I su ose to !o into a!es. )or me, for instance, 'ust today I !ot some$ody I $arely know that came and osted somethin! on my wall that has nothin! to do with me and I am thinkin! .they are fla!!in! their own roducts./ And then another erson, like, it was a hoto of shoes, it#s a $lo! that sells shoes, and they ta!!ed myself and a$out fifty other eo le to this hoto. These thin!s kee showin! u on my wall. &hat#s the eti;uette there, what are the do#s and don#ts of that( Andrew McCauley: I used $e lenient with that and I used to think .&ell, that#s some$ody who doesn#t know what they are doin!/. %ow, I flat out re ort it as s am. I tell )ace$ook .This is s am./ I don#t have any time for it anymore. I think that eo le7 and )ace$ook#s $een around lon! enou!h for eo le to sto usin! the .6h, I didn#t know/. So, I re ort this as s am and say .So, I am not takin! this ru$$ish/ and if you are a$le to do it, they will soon ;uickly !et the messa!e that they can#t kee doin! that sort of stuff. So, I don#t even waste my time. If someone ta!s me in a hoto, I !et an e4mail from it $ecause I have set it u that way. I ;uickly 'um on and look at it and more often than not it#s ru$$ish like that, I will re ort it s am and then delete it. Heather Porter: And you do that from your wall, do you not(
Andrew McCauley: +eah, from inside the wall, yeah, strai!ht away7 Heather Porter: <ro down to the ri!ht and you can actually delete the you can $lock the users and re ort s am. ost and
Andrew McCauley: I have a look at the friends# list and if they kee ostin! ru$$ish all the time * sort of ru$$ish I am talkin! a$out * I don#t need them as friends. So, I will delete some common friends re!ularly for that sort of stuff. So, if you friend him, fine * .<on#t send me ru$$ish"/
Heather Porter: &ell, that#s the thin! and we were talkin! a$out earlier all that trans arency and clients 'ust do !ood thin!s on )ace$ook. <on#t 'ust try and ut a whole $unch of noise around )ace$ook. They are not !oin! to $e handlin! that very well in the future and eo le don#t have to tolerate that anymore and that#s e0actly what you are sayin!, Andrew. So, okay, there is a rofile. So, let#s !o into the 'ewel of )ace$ook. Andrew McCauley: The 'ewel, the a!es7 Heather Porter: Pa!es.
So, first ;uestion, what is different $etween a a!e and a rofile( Andrew McCauley: &ell, a!e is desi!ned for $usinesses. Initially they were called fan a!es, eo le still call fan a!es $ut they are more of a $usiness a!e now and it#s desi!ned for com anies to have a resence on )ace$ook and )ace$ook is $rin!in! $usiness for a lot of com anies, they are usin! it very well and a!es let you do that for $usiness. It doesn#t have to $e a $i! $usiness. It can $e a small, it can $e a sole entre reneur and it#s a !reat way to interact, it#s a !reat way to kee your distance from eo le without them !ettin! to know your own ersonal stuff. A ;uestion I often !et is .&ill eo le know I am the a!e owner and really !o and chase me down on my rofile(/ * %o, you can hide the a!e admin. +ou can certainly hide that so that no$ody knows who owns the a!e: they 'ust know that the a!e is called whatever the a!e may$e called. So, there is a !reat call for that. I know if some eo le don#t want to hide the a!e $ecause their ersonal name is their $rand name, so it#s fine, they are ha y with that $ut there are eo le who don#t want !eneral clients to know their ersonal a!e $ecause of that reason we 'ust s oke a$out is that it#s all set u for rivate use. Heather Porter: 5ot it. So, this is a !reat chance to talk a little $it a$out the statistics of )ace$ook and why * why would I want a a!e as a $usiness( &hat#s the reason( How many eo le are on )ace$ook( Andrew McCauley: They are rackin! u FC- million eo le which is, they are headin! towards a $illion eo le this year and a $illion eo le is ;uite a lot of the lanet that#s on )ace$ook. So, you want to !et where the traffic is. If there is eo le out there, then you want to at least !ive yourself a chance to $e in front of some of these eo le. %ow, the avera!e time on the site is almost an hour these days, almost an hour that these eo le s end on )ace$ook. Heather Porter: Gach day(
Andrew McCauley: Gach day. Heather Porter: &ow" eo le stay lo!!ed on and they !o $ack and
Andrew McCauley: Gach day. A lot of check it re!ularly.
Heather Porter:
And a
s and you are followin! and where you were7
Andrew McCauley: All that sort of stuff. The ne0t closest avera!e time on a we$site for a lar!e site is only a cou le of minutes. So, in terms of a!es and en!a!ement, it#s the !oliath of we$ a!es. So, eo le are out there, they are on this site more than any other site $y a lon! shot. So, !et out there and $e in front of them. So, that#s why a!es are a !reat way to !et your $usiness out there and really showcase what your $usiness does and what services you offer. Heather Porter: And it#s free and it#s ama9in! and it#s hi!hly tar!eted. a!e( 1et#s talk at the $e!innin! how do you
So, how do you take advanta!e of a create a a!e(
Andrew McCauley: Creatin! a a!e, there are a cou le of ways to do that. +ou can !o to some$ody else#s a!e and you often find a $i! ACreate Pa!e# $utton ri!ht u on the to ri!ht and that#s ro$a$ly the easiest way. If you are on your own ersonal rofile, you can always scroll down at the very $ottom of that rofile * sometimes in that rofile you think you are at the $ottom and it 'ust kee s !oin! * if you can find the $ottom, you see in the footer there is a ACreate A Pa!e#. So, )ace$ook made it retty easy to create a a!e. The $est way to do it is !o to some$ody else#s a!e and click on ACreate Pa!e#. Heather Porter: 6kay. And then I know that on that first set u a!e it says .local $usiness/, .$rand/, .or!ani9ation/, .movement/. It has a whole $unch of different o tions. &hat#s a failsafe choice( Andrew McCauley: It de ends on what your $usiness is really. If you are a $ricks and mortar $usiness, then you mi!ht want to look at .local laces/ $ut if you are $usiness that services other areas other than 'ust the one hysical location, then you may call it a $rand a!e. Gach one of those has their own uni;ue sets of ;uestions and $its of information $ut they are very easy to set u and you can chan!e the information as you !o. Heather Porter: That was really my ne0t ste . So, can you !o $ack and chan!e(
Andrew McCauley: +ou can chan!e, you can even chan!e the name of your a!e u until a hundred fans. So, if you have !ot more than hundred eo le who like your a!e, then you can#t chan!e it. Heather Porter: 6h, very !ood distinction.
Andrew McCauley: =ut you can chan!e it all the way u until hundred. So, 'ust $e aware of that if you are not ha y with the a!e. 6ne other thin! that I want to do warn eo le a$out namin! a a!e is don#t name it a !eneric thin!. So, for instance, don#t name a a!e APalm S rin!s# $ecause APalm S rin!s# is a !eneric term that no$ody can own, alri!ht( It#s not yours to own: it#s a city. ACoca4Cola# * you couldn#t
own ACoca4Cola# unless you really were Coca4Cola. So, you can#t have a !eneric name in your a!e $ecause )ace$ook would 'ust take it off. There was a whole ran!e of eo le a!e s;uattin!: they were !oin! and 'ust takin! u all these names. Then they were tryin! to char!e some of these lar!er com anies ridiculous amounts of money to $uy them $ack. Heather Porter: And what a$out the whole .The 6fficial Pa!e/ and then your $usiness or your name on it( Andrew McCauley: That#s fine. +ou can do that for sure. )or instance, let#s say Atennis# * you couldn#t name a a!e 'ust Atennis# $ecause no$ody owns Atennis# $ut you could call it somethin! like ATennis Ti s &ith Mary Smith#, okay( So, you !ot to name it in a way it makes it s ecific to your rather than 'ust a !eneric tennis term. Heather Porter: Bery !ood, another !ood oint actually. Another one of our clients, they have named their a!e like a user name. So, they actually named it with no s ace in $etween the two words of their $usiness and when eo le would !o to the search $ar and ty e in their $usiness name with a s ace in $etween, eo le cannot find the a!e $ecause the way they ty ed it all in one world. So, you want to think a$out searcha$ility as well, don#t you( Andrew McCauley: Totally, totally, yeah. And that#s ri!ht, that#s a !ood oint. %amin! a a!e is also is critical a$out what you do, what does that a!e do $ecause if someone#s ty in! in your name in the search $ar, what is it that you do, what you do is incor orated into the name of your a!e, then someone mi!ht say .ta0 lawyer =ill Smith/, then they are !oin! to know A=ill Smith# could $e the a!e they are lookin! for. Heather Porter: 5ot it. 6kay, a note on, I !uess, creatin! a a!e, how does ownershi work as far as7 I know that you can add a lot of different admins on your a!e. Can you transfer ownershi ( How does ownershi work( Andrew McCauley: 6kay. That#s a !ood ;uestion. A lot of eo le say .&ell, you know, I am an admin of my a!e./ 6ne of the $i!!est mistakes eo le make is that they are the only admin of their a!e. %ow, if they ever lose their )ace$ook a!e, for instance, their ersonal rofile, the ersonal rofile !ot hacked and )ace$ook closes down, then that a!e sits in lim$o. They have no access to that a!e whatsoever. So, I would always stron!ly su!!est to make some$ody else an admin of a a!e, some$ody you know, some$ody you trust and remem$er, they don#t have to do anythin! on it e0ce t have access to it $ecause at least they can still ost some information if your ersonal a!e !ets hacked or you lose it. %ow, in answer to your ;uestion7 what was your ;uestion a!ain( Heather Porter: 6wnershi * so, do the admins own the a!es(
Andrew McCauley: +eah, yeah. Admins don#t own them7 the erson who created the a!e owns it $ut admins can chan!e and you can swa admins over and one admin can !enerally take on for another admin.
Heather Porter: So, if I were an admin, say, of your a!e, Andrew, The Social Media Bloke, and we were $oth admins, could I !o in and delete you as an admin and then have ownershi of your a!e( Andrew McCauley: +ou $etter not. +eah, that can $e done. Here#s what ha ens * there are a lot of com anies, an em loyee will start the a!e u and the em loyee will leave and then they work as the a!e admin which will $e really dama!in! for the $usiness. &e have had that in the ast and some clients who had that7 in fact, we have had a num$er of clients who had that same sort of thin!. It#s a common occurrence, it really is, that as soon as the em loyee and the em loyer art ways then there is all sorts of trou$le. So, definitely make sure that there is a num$er of admins on a a!e $efore anythin! ha ens like that. Heather Porter: And eo le that you trust as well.
Andrew McCauley: Totally, yeah, totally. Heather Porter: +eah, !ood. a!e, what are the key !ra hical as ects that you
6kay. %ow that you have your want to concentrate on(
Andrew McCauley: 6kay. &e are !oin! to talk a$out a!es that have chan!ed now into the new timeline format, okay( In the new timeline format, all a!es have chan!ed $y March H-, I->I. So, you are now lookin! at the new timeline feature and the new timeline feature is interestin! in itself $ecause a lot of eo le were u in arms when they were announced $ecause there were thin!s like welcome a!es or what they called fan !ates where you would have to like a a!e to see further content. That all disa eared. That all sort of disa eared. It#s a lot harder to do that sort of thin! now which is !ood and $ad and the reason I say that is $ecause from the marketin! alon! stand oint, it#s not a !ood feature $ecause you are usin! that to !row your list, eo le si!nin! u and that sort of stuff which is cool: $ut the !ood art a$out it is that it#s forcin! real $usinesses to interact with their customers a lot more now. So, they are !oin! to look at it and !o .6kay, let#s not retend that we are 'ust loadin! u names and addresses in our data$ase. &e really have to !o out and make this work and we have to communicate and connect with our customers now/ * more harder than ever. Heather Porter: So, you can start with your cover hoto then7
Andrew McCauley: I know there is one way to answer your ;uestion and another way to answer it ro erly. Heather Porter: =ut I liked your answer.
Andrew McCauley: 6kay. So, your cover hoto is your $i!!est real estate. &hat )ace$ook#s learnin! and what a lot of eo le are learnin! with the advent of thin!s like Pinterest, !ra hical ima!e is what#s drivin! a lot of internet ri!ht now. 1ook at twitter#s addin! a whole $unch of videos and ictures and ima!es into it. )ace$ook is makin! the $i!!est real estate now on your timeline with this cover hoto which is
FC- i0els 0 round a$out HC- i0els wide. So, it#s a retty lar!e iece of real estate. And on that articular a!e, you can#t have thin!s like Call To Action such as .Click 6n This 1ike =utton %ow/ or .5et ,-? 6ff/. +ou can#t even have your we$site address on there. Heather Porter: +eah, we were lookin! at, I think, ,- really cool sam les 'ust earlier today and really cool ideas that I liked is $usiness that have a team, they actually would have their lo!o as their little rofile ima!e and they have their team, a !rou hoto on the cover !ra hic or they have sam les of their work, they would 'ust have little sna shots like a monta!e or a colla!e of their work, es ecially for hoto!ra hers and !ra hic artists and models, they have their little tear sheet u there. &hat else( Andrew McCauley: FC- 0 H>C, that#s the official i0el si9e of your hotos. So, use it and !et creative with it. =ut as I said, you can#t have words that are kind of .+ou can !et ,-? off/, you can#t have your we$site address, you can#t have any that sort of stuff. So, !et creative and work out how you can showcase that. %ow, one thin! is you can chan!e that hoto as many times you like, so that#s u to you to do that. Then you also have a little rofile icture and in the ast we used to have these lon! elon!ated rofile ictures with name and address and hone num$ers and we$sites and that sort of stuff. +ou can#t have that in there either. So, that#s 'ust a tiny little s;uare icture of round a$out7 what is the icture si9e( It#s nothin! im ortant. +ou can do a search on 5oo!le for that si9e $ut it#s a small icture usually. Heather Porter: &e will actually ut that in our resource we$site, yeah. 1et#s !ra$ some of that
Andrew McCauley: There is a !reat article we saw. information for our listeners. &here do you !et the resources( Heather Porter:
5ood ;uestion. www.Auto ilot+our=usiness.com3 odcast.
Andrew McCauley: www. Auto ilot+our=usiness.com3 odcast. Heather Porter: 6r they !o to the same lace.
Andrew McCauley: So, !ood. So, there is a whole ran!e of stuff you can do to follow this and then the main !ra hics that are on the timeline. Heather Porter: 6kay, !ot it.
Another one * like you are sayin!, creativity. So, if you are a travel a!ent, you mi!ht want to have some really $eautiful ima!es that you sna when you travel every sin!le week that you u date. If you are a coach, like a life coach, you may want to have motivational ;uotes that you ut u and rotate. If you are a s eaker, you may want to have yourself on sta!e showin! the audience $ehind you. If you are a cor orate, you mi!ht want to have your team on there. If you are a vet, you mi!ht want to
have animals. So, you 'ust $e creative to think out of the $o0 and visually how can you show what you do and your ersonality and a little $it more a$out you. Andrew McCauley: Totally, totally, yeah. Heather Porter: So, that#s !ra hics.
%ow, $efore we used to have these little ta$s underneath your rofile hoto and they were called Aa lications# or Aa s#. So, there would $e +ouTu$e channel, you can ull in all your different content. %ow, I know that recently they have !one u at the to . &hat#s chan!ed and what are a s for( Andrew McCauley: A s still work the same way and they are a$solutely found 'ust underneath your timeline hoto, your main hoto, and those a s7 your hotos will $e ermanent, you can#t move your hotos around, so they stay there. 6nce a!ain, as I said, ictorial stuff )ace$ook is really keen on. So, they want your hotos to stay there. Then you have s ace for three other a s and that may$e +ouTu$e videos, it may$e7 It can $e fan !ate stuff that you had created in the ast: the only difference is that you can#t make those fan !ates the landin! a!e $y default. So, that can still $e there. +ou are !oin! to really want eo le click on it and then7 it#s not worth the same. Heather Porter: So, you can refer to it in your osts.
Andrew McCauley: +ou can refer to it in your osts and that sort of stuff. Heather Porter: +eah.
Andrew McCauley: It still has its own E@1, actually. Heather Porter: 5ot it.
Andrew McCauley: So, if you wanted to send eo le there, you can still send eo le there. I 'ust think it#s !oin! to $e a $it of a ainful e0ercise, dou$le clickin! it, which we know that one e0tra click can $e all the difference $etween someone stayin! on the a!e or 'ust disa earin! com letely. Heather Porter: +eah. So, you are $est off !ivin! ti s and then erha s directin! them to landin! a!e on your we$site * we have already s oken a$out landin! a!es in a ast e isode * and may$e really 'ust usin! the a s# s ace u to for your other media. Andrew McCauley: +eah. Heather Porter: +eah, that sort of sounds like7 a!ain, it#s all a$out $uildin!, I !uess, your holistic $rand of who you are, you are writin!, your new videos and your audio and your hotos. Andrew McCauley: +es. Heather Porter: should consider( 6kay, that#s a s. Anythin! else to add a$out a s that we
Andrew McCauley: %ot so much a s. I mean, there are still rules a$out com etitions usin! ro er a . +ou can#t 'ust kee makin! eo le take their hotos for com etition and that sort of stuff * still seein! a lot of eo le doin! that * and then you have eo le !ettin! shut down $y )ace$ook. So, your a s that you already used for contests will still $e around. Heather Porter: 6kay.
Andrew McCauley: +eah, laces like A&ildfire# are still ada tin! with them. They will make it work for you. So, if you are still around com etitions, then definitely use somethin! like &ildfire or 7 Heather Porter: <efinitely use a com any that knows what it#s all a$out and a lication: do not run your )ace$ook contest from within your a!e $y yourself. Andrew McCauley: +es, totally. Heather Porter: well. =ecause they are strict. They are !ettin! stricter a$out that as
Andrew McCauley: The other thin! a$out timelines * you may $e askin! this in a minute $ut I am !oin! to 'um ahead * timeline is a !reat way to showcase the history of your $usiness. +ou have !ot a whole ran!e of information that you can share when you are started out, when you e0 anded, when you took on some new em loyees and that sort of stuff. Peo le can know your history and you can actually !o $ack and ost in your timeline, any time in your timeline, information. It would then show u on eo le#s osts and news feeds that you osted some new information $ut it#s a !reat way to really showcase what you have !ot !oin! there. %ow, you can !o all the way $ack to >F--, if your $usiness is that old, and you have $een around when you started, then you are the oldest erson on social media latform ever. There is a cou le of e0am les of $usinesses that are older than IIyears. Heather Porter: Sure, yeah. &hat if you are ostin! stuff $ack in time and you don#t want your eo le to see it, your followers to see it( Can you 'ust sort of7( Andrew McCauley: &hy would you do that thou!h, really( 1ike, if you don#t want them to see, what#s the oint of uttin! it out there( Heather Porter: 5ood, !ood oint. And that does actually lead to the ne0t oint of what should you ost a$out $ecause that#s a !reat oint !oin! forward. If you are all a$out sort of who you are as a $rand, you would ost ti s, you would ost videos $ut you would ost more thin!s than 'ust that now, wouldn#t you( So, what are the ty es of thin!s would you ost( Andrew McCauley: &ell, it#s like anythin!. <on#t s end more than C-? 4 I would say only H-? or ,-? * in your own timeline. Heather Porter: +es.
Andrew McCauley: <on#t waste your time there $ecause you are converted already, ri!ht( Heather Porter: +es.
reachin! to the
Andrew McCauley: And you still want to s end time in there $ecause the information you ut there !oes on to other eo le#s news feeds as lon! as they interact $ut if you are lookin! to drive more eo le towards your a!e, then you need to !et out where they are and tell them a$out it. And how do you do that( +ou need to !et on other eo le#s a!es and comment on those a!es, comment, add information, add value4added stuff. <on#t 'ust $e a s am $ot !ivin! them all $unch of information. If you !o out and say .Hey, this is answer to your ;uestion/ and hel eo le, !ive them value so that they look at you and !o .&ho is this a!e( I want to !o and check out them a $it more $ecause they have !ot some answers that I have $een lookin! for./ Heather Porter: I live $y the rule of thum$ when I do that and that is whenever I leave my a!e, I am no lon!er talkin! a$out my $usiness. So, I literally chan!e mindsets and I think .6kay, now I am !oin! to !o and have some fun and I am 'ust !oin! to !o and answer eo le#s ;uestions./ Andrew McCauley: +eah. And it#s ama9in! what results you !et retty ;uickly. Heather Porter: Incredi$le $ecause suddenly you are $uildin! your authority and your credi$ility and you are !enerally out there lookin! at ways to hel eo le rather than thinkin! .How can I flaunt my roduct( How can I mention my roduct(/ which is a different mindset and way of interactin! on social media. So, if you kind of think in terms of what can you do on your own timeline to talk a$out your $usiness, !et ti s and tools $ut then what can you do off here on timeline and like you said, I think it#s $ecomin! more and more im ortant to s end a lot more of your time off your own a!es and networkin!. &hat#s the whole thin! a$out the J sym$ol and usin! that to ost on your wall and other eo le#s walls( &hy would you want to do somethin! like that( Andrew McCauley: &ell, that#s more of a ta!!in! thin!. <id we talk a$out ta!!in!( Heather Porter: +es. So, if you are on your own wall and you use the J sym$ol and then you ull u 7 Andrew McCauley: &ell, if you are ta!!in! eo le * let#s say I am out there and I ta! you on a messa!e * in order to make this, we create a link !oin! to your rofile and your a!e. So, if you are found commentin! on another, let#s say, third a!e, it mi!ht ta! your name, ut your name on there * and when we are ta!!in! your name, it uts a link there so that other eo le really mi!ht say .&ho is this Heather Porter( I am checkin! her out./ They click on the link and that will take them strai!ht to your a!e if I ta! your a!e or !o to your rofile if I ta! your rofile. Heather Porter: So, usin! that mi!ht $e a !reat way if you are meetin! with another $usiness, another erson or you really like may$e another $usiness or service and you mi!ht say .I am sittin! here usin! J/ and then you $rin! u , you 'ust start ty in! that $usiness#s name7
Andrew McCauley: Then I don#t need to use the J sym$ol * Dust start with a ca ital letter and it will search your data$ase of7 Heather Porter: Is that only eo le that you liked the a!e of(
Andrew McCauley: +eah, it#s eo le that you like. Heather Porter: So, you have to like their a!e first and then you 'ust start ty in! their name in your ost and you will automatically ost on their wall if in their settin!s they are allowin! other osts, like other eo le#s osts. Andrew McCauley: =ut $y default, most of them are. Heather Porter: They are. eo le who listen to this odcast will know how to chan!e
Andrew McCauley: 6nly that.
Heather Porter: G0actly" And I mi!ht recommend actually for your a!e to leave it where other eo le can ost on your wall $ecause 7 Andrew McCauley: Still the name is out and 'ust say you know $ut yeah7 Heather Porter: It hel s to mi0 a few content a little $it, so it#s not 'ust all you leavin! osts. Peo le will actually say stuff on your wall as well. Andrew McCauley: Totally, yes. Heather Porter: So, 'ust ta!!in! eo le7 I !uess we are kind of comin! to the end of our a!es discussion $ut ultimately the thin! is eo le want to !et more likes, they want more eo le likin! their a!e. Andrew McCauley: That#s the main aim for a lot of these ones. Heather Porter: 6ne $i! no4no * and eo le are doin! this * is they are $uyin! likes. So, you should lay off $uyin! of the likes, shouldn#t we( Andrew McCauley: 1et me !ive you an e0am le. &e had a client that we were doin! some work for. All of a sudden their )ace$ook likes went throu!h the roof * they had H-- likes in H days * and they were like .&ow"/ I was the admin of the a!e, so I could see who the eo le were $ecause I was the admin. So, I went in to have a look and they were all !or!eous lookin! women in scantily clad $ikinis with a whole $unch of different names $ut there was only a$out7 out of H-- eo le, there was only a$out >C different hotos. So, they have used the same hoto with all these different names * clearly an entire s am $ot * $ut they 'ust looked real. The $usiness didn#t know that. They 'ust followed likes and said .Hey, we are really !rowin!./ They knew they had aid for it: they didn#t know that chea one that they aid for was someone that 'ust !ra$$ed a set of F hotos and a whole ran!e of different names, they made them u , and started likin! the a!e. So, what it did for the $usiness was eo le !ot to see who these were and suddenly thou!ht .that#s not the ty e of $usiness/7 So, it#s more detriment than anythin!.
Heather Porter: And the other thin! too is once they like the a!e and !ot the a!e liked, very ;uickly, I would ima!ine that you went over this statistics that says how many eo le are talkin! a$out this a!e. Andrew McCauley: +eah. Heather Porter: That would dro off ne0t to nothin!.
Andrew McCauley: +es, you are ri!ht. Heather Porter: And, unfortunately, !oin! forward they ro$a$ly will have a $i! ro$lem maintainin! any sort of activity $ecause most of them are fakes. So, eo le are lookin! for the interaction and that#s im ortant statistic as well as far as that !oes and that I !uess7 &ell, okay, one more oint on statistics * so, nowadays, you can actually see how many eo le your ost reaches. Is that statistic viewa$le $y the u$lic on a!es 'ust like admins( Andrew McCauley: %o, !enerally admins, !enerally admins. They are doin! some very !ood testin! a$out havin! it live and real time, so you can see e0actly how it#s tickin! over. Heather Porter: Interestin!.
Andrew McCauley: +eah. So, there are a few analytics acka!es that are doin! thin!s like that around, 5oo!le Analytics are doin! the same sort of thin!. So, there is a whole ran!e of information. That#s one of thin!s you want to kee an eye on * analytics * $ecause it can !ive you some !reat insi!hts into what#s !oin! over in your a!e and your fans7 Heather Porter: And your most o ular osts and whatever they are likin! the most of, mi!ht as well !ive more what they like. Andrew McCauley: Totally. I mean, you can !et $oth date and time and day and that sort of thin!. Heather Porter: Bery nice.
Andrew McCauley: Have a look at your insi!hts, it#s very insi!htful. Heather Porter: Tool7
So, we need to wra u , I !uess, a!es and !ettin! more likes to your a!e. I mean, you want to also think e0ternally of )ace$ook. +ou want to ut a Alike# $o0 on your we$ a!es, in the side$ar of your we$sites. Andrew McCauley: <efinitely, yeah. Heather Porter: +ou can !et that $y 'ust 5oo!lin! .How do I !et a )ace$ook Alike# $o0(/ It#s a little iece of code that your we$ erson can ut on your a!e for
you. =asically what it is, is that streams your most recent osts, eo le that like your a!e, how many likes you have and eo le can actually like your a!e directly from your we$site. A)ollow me# * you can have the A)ollow Me#, little )ace$ook icons across your we$site that link to your a!es so eo le can click into your a!es from your we$sites. +ou want to have7 what else( we$sites so7 Dust uttin! your social share lu!4ins in all your
Andrew McCauley: And your $lo! ost and that sort of stuff. Heather Porter: In layman#s terms, those are the $uttons that sit $elow all of your osts that say A)ace$ook 1ike# or ATweet This#. So, you want to think in terms of how many laces can you actually talk a$out your )ace$ook a!es e0ternally from )ace$ook. 6ver time, !ive !ood content, ;uality content consistently. <on#t !o in hiatuses too much for your a!e. 5et off your a!e and communicate with other eo le and !ive them solid, !ood value and advice and don#t think of it in terms of .I want to !et a hundred likes tomorrow/. It#s somethin! that you are !oin! to work at over time and if you work at it over time, it will ha en for you. So, I !uess that a really !reat to ic on that and ;uickly another !reat tool is )ace$ook 5rou s and we can close on !rou s, I !uess. Andrew McCauley: +eah, we can close on !rou s $ecause we are wra comin! towards the end of our hour. in! u
5rou s are a !reat way * a lot of eo le are usin! !rou s now for individual forums. They are makin! rivate !rou s. +ou can have !rou s set u so that they are u$lic !rou s, anyone and everyone can 'oin it. 6ften you !et a $unch of eo le 'ust ostin! their links in there which is7 Heather Porter: S ammy.
Andrew McCauley: It#s s ammy. It de ends on the moderator of the !rou too. So, if the moderator of the !rou is on to it and they are kee in! control of it, then it#s not so $ad $ut you can create rivate !rou s where eo le have to ask ermission to 'oin from the !rou administrator and we are findin! a lot of eo le who instead of uttin! forums on their we$site, they are havin! !rou s as the forums to interact with each other and talk a$out to ics and discuss solutions to ro$lems and that sort of thin!. I am a mem$er of a num$er of !rou s that I am always lookin! at and !ettin! !reat information from and I know you are as well, Heather. Heather Porter: +es.
Andrew McCauley: It#s an awesome way to do it and no set u really. It#s a ;uick one4minute setu . The !reat thin! a$out !rou s is that you can e4mail all of your individual mem$ers of the !rou so that they !et a )ace$ook e4mail.
6ne downside to !rou s is that eo le can add you to u$lic !rou s without you even knowin! or askin!. Heather Porter: That#s a $i! downside and it ha ens ;uite a $it actually.
Andrew McCauley: And you want to check which !rou s you have $een added to and if you don#t want to $e associated with that, then make sure you7 Heather Porter: And do not do that other eo le as well. If you are startin! a !rou , lease do not do that, you will alienate eo le very, very fast from you if you do that. Another thin! a$out !rou s is the whole7 I !uess the rivate !rou s are really ama9in! $ecause you !et very close with the eo le in there and if you ost advice or some of your e0 ertise in there, you $ecome a little hu$ of information and it#s a very ;uick and easy way to !et in front of a market that needs your hel . Andrew McCauley: +es. Heather Porter: So, !rou s are fantastic. I know one of our other clients who is a ersonal trainer and wei!ht loss e0 ert, they !et clients all of the time $ased on 'ust their !rou interaction on )ace$ook: it#s ama9in!. How do you start a !rou ( Andrew McCauley: Startin! a !rou is retty easy * you 'ust can !o over to7 do a search, at the to look for !rou s and you can see ACreate 5rou #: it#s ;uite easy to do. Heather Porter: Another cool thin! actually7 if you are ever in dou$t a$out how to do thin!s on )ace$ook, you can 'ust !o to 5oo!le and ask the ;uestion and often times the a!e will come u and )ace$ook will actually list that as no.> in 5oo!le. Andrew McCauley: If you click on the AHome# $utton on your )ace$ook a!e, your ersonal rofile, look on the left hand side and you will see the list of !rou s you have $een a mem$er of. At the very $ottom of that it will say ACreate 5rou #. That#s what you need to do * click on that and you create a !rou . Heather Porter: !rou . And then you can invite eo le into the !rou from within the
Andrew McCauley: +es. Heather Porter: So, I !uess, really on !rou s, you want to 'ust think if you are in a !rou , !ive !ood advice: if you create a !rou , don#t 'oin eo le without their ermission and !rou s are !reat for common interests. So, it could either $e for your clients, if you want to do rivate forum 'ust with your clients or it can $e eo le that are interested in what you have to offer as a $usiness, learnin! more a$out what you have to offer. It#s not a lace for you to constantly do sales. It#s where you !ive a lot of !reat value and $uild a community. Andrew McCauley: Totally, totally.
Heather Porter:
So, !reat. Any other oints7(
Andrew McCauley: I can s eak for another hour or three on )ace$ook: there are so many thin!s that are ha enin! on )ace$ook and chan!in! re!ularly, certainly cool little tricks and ti s to really concentrate your marketin! efforts. Heather Porter: much more7 1ike ads and7 that#s a whole other e isode: there is certainly so
Andrew McCauley: &e are !oin! to com letely focus on ads, )ace$ook ads. Heather Porter: +eah.
Andrew McCauley: So, let#s wra that u so we can7 Heather Porter: &e now know a little $it a$out rofiles, a!es and !rou s * the =i! H of )ace$ook. So, ho efully, we hel ed you !uys out and then 'ust remem$er, I have to come to the moral, the theme of the story.
1.
In )ace$ook, lease always focus on your default settin!s, so look what those are: also your rivacy settin!s. So, whether that#s a lications that you use or your a!e or your rofile, check out what your rivacy settin!s are and you can chan!e those to $e what you want them to $e very easily. I. Kuality, ;uality, ;uality * you want to really ost who you are, how you can hel eo le now more than ever. Take these clients of yours and these leads and these friends and collea!ues on a 'ourney with you, $e creative and !ive them a lot of !ood advice. H. Consider the ower of in your rofile lists and who your osts !o to so you can really see who actually sees your ost, whether it#s your friends, family or certain leads. Those are my main themes that I have icked u . Anythin! from you( Andrew McCauley: %o. <o listen to the thin!s I said. Heather Porter: 5ood. 5uys, thank you so much a!ain for $ein! with us. &e en'oyed your com any. Andrew McCauley: 5reat. Thanks for flyin! over here to do the know when you will fly all the way $ack home. odcast. I don#t
Heather Porter: Here I !o, Australia. Actually, I think while we are here to!ether we mi!ht have to um out another one. Andrew McCauley: 6kay, we can do another one. +ou know what, the ne0t one I think we should do 1inkedIn. &hat do you think( Heather Porter: I love 1inkedIn * underused resource.
Andrew McCauley: I love 1inkedIn. 1inkedIn is my favorite. So, I am lookin! for that. 1et#s do 1inkedIn ne0t so we can have a !reat chat a$out some cool ti s and tricks on 1inkedIn.
Heather Porter: Sounds $rilliant. 1iterally, 'ust one of our clients within a cou le of days of work on 1inkedIn, she !ot her very first client herself with a cou le of these cool little tricks and ti s and tools. Andrew McCauley: So, where do you !et ti s and tools from( address a!ain( &hat#s the e4mail
Heather Porter: The we$site address is www.Auto ilot+our=usiness.com3Podcast. &e have transcri ts there, we have a resource a!e with a whole $unch of valua$le, valua$le links that you can !et access to from all of our ast odcasts. Andrew McCauley: Here is a chea shot * come and like us on our )ace$ook a!e. Thank you, Heather. I am lookin! forward to doin! 1inkedIn. Heather Porter: Thank you, !uys.
Andrew McCauley: See you later. Heather Porter: See you.
Andrew McCauley: =ye. **End of Audio**

How To Use Facebook For Business

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How To Use Facebook For Business

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Andrew McCauley: Hello and welcome to Podcast 6.

Andrew McCauley: +ou wouldn#t, ri!ht( Heather Porter: %o.

%ow, if you make all your friends will see that.

u$lic to every$ody, then those su$scri$ers and your

artner has two $oys,

Andrew McCauley: Gach day. A lot of check it re!ularly.

s and you are followin! and where you were7

So, how do you take advanta!e of a create a a!e(

6kay. %ow that you have your want to concentrate on(

5ood ;uestion. www.Auto ilot+our=usiness.com3 odcast.

Andrew McCauley: 6nly that.

So, !reat. Any other oints7(

Andrew McCauley: See you later. Heather Porter: See you.

Andrew McCauley: =ye. End of Audio

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