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PLAN Marketing Investment Cost Per Lead (CPL) Leads Acquired CR#1: Leads Acquired => Silver Bullet Calls Kept Phone Appointments Kept CR#2: Silver Bullet Calls Kept => Face to Face CCS's Face to Face CCS's CR#3: Face to Face CCS's => Client Clients Acquisition Cost per Client Average Monthly Billing per Client # Transactions per Clients Gross Profit Total Profit ROI
Copyright 2005-2010, Eric Dombach, The Coaches Coach
$2,000 $200 10.0 80% 8.0 50% 4.0 25% 1 $2,000 $2,000 12.0 95% $22,800 1140%
ACTUAL $2,000 $200 10.0 80% 8.0 50% 4.0 25% 1 $2,000 $2,000 12.0 95% $22,800 1140%
Notes: Your monthly investment in marketing strategies to procure leads (telemarketing, targeted direct mail, e-blasting, etc.) Your estimated CPL based on historical results using the marketing strategies you've selected. The number of leads actually acquired through your investment in these marketing strategies. What percentage of the leads you've acquired will you convert into Silver Bullet Calls? (To improve this Conversion Rate, study the following lessons: Sizzling
Hot Bio and 5 Step Follow Up System ). the 11 Objections , Silver Bullets , and Eric Live 1
Projected Silver Bullet Calls with your leads. What percentage of the Silver Bullet Calls will you convert into face to face CCS's with your leads? (To improve this Conversion Rate, study the following lessons: Overcoming
through 9 ).
Projected face to face CCS's with your prospects. What percentage of face to face CCS's will you convert into clients? (To improve this Conversion Rate, study the following lessons: Eric
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Execute your TMP and Conduct CCS's
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