Creative Collective

PHD

group pictures

the grady bunch

Understanding Hot-Technologies Context, Content & Devices The Ever-Presence of Digital Multimedia Viewing of TV Content Facebook Storytelling Media vs. Creative Agencies

Curate Create Conceive Perpetuate Initiate

MILLENNIALS &

Media

Canadian-American. Unofcial Massage Therapist. Wannabe Barefoot Contessa.

Im a Millennial and I

[tweet]

my personal montage.

North Carolinian. Concert-Goer. Football Fanatic.

Im a Millennial and I

[ ]
explore

my personal montage.

HOT technologies
understanding

How do young adults learn about the cool new thing in technology?

I purchased my first smartphone out of peer pressure and the desire to be with it.

Socialgraphics

Crowdsourcing

The Network Effect

Innovation Inuencers

Simplicity Is Key

How do consumers decide what makes something blow up?

Tastemakers
Communities of Participation
Unexpectedness

Tastemakers

Communities of Participation

Unexpectedness

The Age of the Feed Internal Validation & The Fear of Missing Out

What are the types of relationships that Millennials have with their devices ?

Laptop. Tablet. Smartphone

Laptop

The Baby & Retail Catalog

Container of Precious Information Toolbox of Applications

Portal to the World of Internet Commerce Product Recommendations Bang for Your Buck

A Luxury & The Entertainer

Tablet

Glorified iPhone
Center for Living Room Entertainment

The Buddy & The Fifth Limb

Smartphone

Fabric for the Modern Relationship

Determination for Communication

Necessity for Life All-Encompassing Device

Enabling & Disabling

Technology Reects Our Values

Interrupted Human Interaction

Over-Saturation

Military Brat. Animal Lover. Beer Connoisseur.

Im a Millennial and I

[ pin ]

my personal montage.

Context Content

&Devices

How does the context and content of an ad affect how young adults perceive it ?

On-Demand

prior product tastes

More receptive to new products if found on sites that are based on previous preferences.

If I find something I like on Pinterest, Wanelo or Etsy, Ill save it for later, even if Ive never bought from that brand or shop before.
More receptive to new products if recommended.

How do Millennials perceive infomercials and direct response?

I dont really pay attention because I dont believe any of it anyway.

Millennials are skeptical of infomercials. They lower our opinion about the brand.

Guilty Pleasure Entertainment

1-800-CheapProduct

What types of ads make Millennials look at brands in a favorable light?

Similar Strangers

The Power of Celebrity

Thor Doppleganger. #mrhashtag. Wood Worker.

Im a Millennial and I

[filter]

my personal montage.

ofDigital

ver presence

How effective is a digital billboard vs. a standard billboard?

Digital ads can be updated often... that could be put to use.

Ads with relevant information can leave lasting impression.

#sftb

What are Millennials perceptions of digital screens?

I feel like a lot of the screens in retail locations are just clutter.
Millennials dont like clutter. Eliminate the noise.

Streamline Retail Process Offer Incentives & Helpful Information The Creation of a Digital Community

Do digital elements affect Millennials perceptions of a brand?

The Creep Factor

Opt-In to the Network

Fashion Blogger. Half-Filipino. Game Of Thrones Junkie.

Im a Millennial and I

[blog]

my personal montage.

television

&video content

How do we engage with video entertainment?

I like to marathon, but if I really like a show, like The Walking Dead I dont want to miss out.

engage through relevancy

on-demand command

What devices do Millennials use to watch TV?

I can just hold it. I dont have a TV in my room so my laptop is my TV.

laptop is king comfort in scaling back

Are cable & TV networks still important to us?

It came with my lease, but I feel like Id still buy it because its cable... I wouldnt know how to live without it.

Ill find shows illegally if I cant find them anywhere else.

What types of behavior occur during multi-screen viewing?

If Im watching TV on a TV, then Im usually not paying attention. Im on my iPhone or my laptop. But if Im on my laptop, Im pretty focused.
Partnering with social media and offering exclusive content.

reactions to distraction attention with apps

Content Watchers > Content Makers

challenges:

time, interest & creativity

World-traveler. Future Food Critic. Sleep-lover.

Im a Millennial and I

[update]

my personal montage.

facebook

Text

Is our relationship with Facebook changing as it continues to evolve?

Its not all about how Facebook is changing, but how Im changing too.

We still use Facebook, but not in the same way.

Is Facebook still always open in a browser on our computer or phone? Is it as cool as it once was?

Im not as interested in it as I used to be... 3 or 4 years ago it would have been my homepage.
Facebook is not as cool as it used to be.

Who are those that are using it less or perhaps not at all?

I have push notifications for my close friends, but if not, I dont care. I try to avoid it most of the time.
Millennials are moving away from Facebook.

Is there a different form of social media that is taking its place?

she said

he said

New Facebook

AGAIN

Music Lover. Purple Lover. Snapshot Lover.

Im a Millennial and I

[sync]

my personal montage.

Storytelling

Do young adults want to have a relationship with brands? Do these relationships exist?

I dont think about the relationship I have with them, but I do appreciate that they are giving me another way to connect with their product.

Relationships: People Not Brands

Understanding how we use different social media is key to understand how to engage with us on those media.

If you want them [brands] to listen, youll do it on social media

Show us. Dont tell us.

Which channels do Millennials desire to be reached by?

When brands have their own Facebook page it doesnt feel like advertising.

Personal Interest
Leads to Likes
Like Doesnt Equal Purchase

What makes people identify with a brand?

Clean, classy, not overly flashy and down to earth. They just get me.

Millennials are unique individuals who want to be included in the collective community.

How do advertisers disaggregate the brand from the technology?

Technology makes it possible to participate in your brands story.

Media vsCreative

How are Advertising agency structures

perceived by future Ad professionals?

Narrow View of Media Agency Creative Equals Creation Dened by Medium

We are Millennials and we update tweet blog pin explore filter sync our personal montage.

[ ]

Questions?