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A PROJECT REPORT ON

Marketing and Promotional Strategy of Ranbaxy

In partial fulfillment of the Requirements for the award of Degree of Master of Business Administration

Session: 2011 12

IIMT MANAGEMENT COLLEGE

Submitted To: Dr P.K. Ghosh Director MBA Managemnt

Submitted By:
ROBIN SINGH 1007270114

MBA 3rd semester

College Certificate

Company Certificate

DECLARATION

It is certified that the Summer Training Project Report entitled Marketing and Promotional Strategy ofRanbaxy submitted in partial fulfillment of the requirement for the degree of Master of Business Administration of Mahamaya Technical University, Noida is a record of bonafide Summer Training project work conducted by me. I have collected the data personally. The data given in the Summer Training Project Report is genuine and original. Further, I also declare that it not submitted to any other university for the award of any degree or diploma.

Date:

ROBIN SINGH

ACKNOWLEDGEMENT It gives me immense pleasure to express my indebtedness and deep sense of gratitude to my guide, Dr. Ashish Agarwal, Faculty IIMT MC , Meerut for his valuable and scholarly guidance. his sympathetic and helpful attitude and motivation helped me to work on this dissertation. I am extremely grateful to Dr. P.K. Ghosh, Director, College , Meerut for having extended his guidance during the course of this research project. This acknowledgement would be incomplete without grateful mention of all the people who formed the sample and were kind enough to fill in the questionnaire and respond warmly to my questions. I acknowledge my heart full gratitude to my dear father and mother respectively. Last but not the least; I thank ALMIGHTY for His blessings.

ROBIN SINGH

PREFACE

Preface:

Post Graduate Degree in Management is a course, which combines both theory and its applications as its contents of study in the field of management. As part and parcel of this cource, every aspirants has to undergo winter project research in an organization. The purpose of this project is to expose the student of management sciences to real life situations existing in the organization and to provide an insight into the various functions, who can visualize things, what they have been taught in classrooms.Actully, it is the life force of management. It is in practical research that the effectiveness of management itself is realized. This report is a continuation of that tradition. It is an attempt to present an account of practical knowledge and observations gathered during the analysis. This report includes the information about the premiere companies in Ranbaxy Laboratories Limited (Ranbaxy).

EXECUTIVE SUMMARY

EXECUTIVE SUMMARY
The project selling Techniques is undertaken Ranbaxy Company. The project gives insights about the company and his products, its evolving, its present structure, growth in the industry, and demand of products in general with a special emphasis on customers. A detailed study of the company profile, its working, growth prospects and product range is undertaken. Apart from above the profile of its sister units is also studied. The project includes a survey regarding their position of brand Ranbaxy in the market and in comparison on their competitors. The analysis is done with the help of questionnaire for the retailers &dealers. Analysis is done on the basis of data collected from the Ranbaxy Company, in which the customer enters into with a long-term relationship and wants the best out of it.

Industry in the country is one of the key sectors of the economy. It tells about the level of development in the nation.

INDEX
CHAPTER NO CONTENTS EXECUTIVE SUMMARYT INTRODUCTION 1.1 Review on Literature 1.2 Overview of Recruitment Process 1.3 Need and Scope of Study 1.4 Industrial profile 1.5 Company profile RESEARCH METHODOLOGY AND DESIGN 2.1 Type of Research 2.2 Statement of Objective 2.3 Research Instrument 2.4 Questionnaire Design 2.5 Data Collection 2.6 Sampling Procedure 2.7 Period of Study 2.8 Sample Size 2.9 Pilot Survey 3.0 Limitations of the Study DATA ANALYSIS AND INTERPRETATION 3.1 Data Analysis 3.2 Statistical Analysis SUMMARY OF FINDINGS 4.1 General Findings 4.2 Statistical Findings SUGGESIONS CONCLUSION QUESTIONNAIRE REFERENCES PAGE NO

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