The above table reveals that, of 31 40.

19% of the respondents are in the age group of Less than 20, 25% & 15% comes under the age group

41% of the respondents are in the age group of 21 30, where

The above table discloses that 36% of the respondents are graduates, 31% are HSc or Intermediate passed, 16% of them are just SSC, 11% of them are Post graduate or above and the rest 6% comes under other(Uneducated, Diploma, ITI etc.). From the above table it is concluded that 38% of the respondents are of occupation students, 24% of them are Business man, 14% of them are Professionals and 15% of them are self employed, where only 9% are of other occupation. From the above analysis it is accomplished that 39% of the respondents are between the income group of 1 to 2 lacs, 43% of the respondents are below 1 lac and the rest 18% of the respondents are under the income level of Above 2 lac annually. It could be seen from in the table, 83% of the respondents are using Samsung Mobile phones, where only 10% of the respondents are using Nokia and the rest 2.5%, 2% and 2.5% of the respondents are using Sony, HTC and other mobiles. It is concluded from the above table that 36% of the respondents prefer Samsung for the value added features in the device, 31% of the respondents prefer Samsung for its Brand Image, 16% of the respondents prefer Samsung Mobiles for its price where 11% and 6% for the quality and other factors. From the above table it is said that 78% of the respondents are aware of Samsung Galaxy Series of smart phones where 22% of the respondents are not aware of Galaxy Brand of Samsung. The above table concludes that the media of awareness has been acted by advertisements of 45%, 14% of the respondents say that the media of awareness for them is their Friends or relatives, according to 29% of the respondents the media of awareness are sales executives and the rest 12% gained the awareness through other media such as males, promotional offers, second hand selling etc. From the above table it is interpreted that 23% of the respondents recognize the Brand Image of Samsung through advertisements, 27% of the respondents through product quality, 33%

of the respondents through Features and Durability, 14% through price recognition and 3% through others sources (Used by seniors or loved ones etc. ) From the above table it is interpreted that 52% of the respondents rate the brand image of Samsung Galaxy as Good, 27% of the respondents rate it as Excellent, 21% of the respondents rate the brand image of galaxy as Average, where no respondents rate the brand image of galaxy as poor and very poor. The table shows that 46% of the respondents are considering Technology as the preeminent strong point of Galaxy Brand Image, 19% considered it as Samsung supremacy, 17% as Price, 12% as Multimedia features and the rest 6% consider other factors for the brand image strong specialty on brand image. The above table shows that 81% of the respondents have conviction on the Brand Image of Samsung Galaxy, where 19% are not having conviction on Brand Image on Samsung galaxy. The table shows that 61% of the respondents are satisfied with the Galaxy series mobile they are using, 29% of the respondents are highly satisfied with their mobiles and 8% are in neutral form like they are neither satisfied nor dissatisfied with their mobile, where 2% of the respondents are dissatisfied and no respondent is highly dissatisfied i.e. 0%. From the above table it can be seen that, according to the 31% of the respondents the company should concentrate on the price value, where 28% of the respondents say company should have further up gradation in technology and the rest 22% say that the Promotional activities should be encouraged. From the above table it is concluded that, 59% of the respondents agree that the Brand image is the factor for preferring and purchasing of Samsung Galaxy mobiles, and 22% of the respondents Strongly agree that Brand image is the major factor for purchasing Samsung Galaxy mobile, where 17% and 2% of the respondents are neutral and disagree that the The table shows that 86% of the respondents would like to recommend the Samsung Galaxy Mobile to others, where 14% of the respondents are not in likeliness to recommend the product to others.