Kind LLC v. Clif Bar & Company, Declaration of George Mantis

Case 1:14-cv-00770-KMW-RLE Document 10
Filed 02/12/14 Page 1 of 185
UNITED STATES DISTRICT COURT

SOUTHERN DISTRICT OF NEW YORK
------------------------------------------------------------- x
KIND LLC,
:
:
Plaintiff,
:
:
-against:
:
CLIF BAR & COMPANY,
:
:
Defendant.
:
------------------------------------------------------------- x
14 Civ. 770
DECLARATION OF GEORGE MANTIS

I, George Mantis, declare as follows:
1.
I am over the age of 18 and competent to testify. I have personal
knowledge of the facts set forth in this Declaration.

QUALIFICATIONS
2.
I am the President of The Mantis Group, Inc., a marketing research and
consulting firm located in Chicago, Illinois. For over forty years, I have designed,
executed, and reported on surveys conducted for consumer and industrial product and
service firms. I have conducted surveys designed to address a variety of business issues
and have provided survey research for judicial and regulatory proceedings, including
surveys designed to determine whether a particular name, mark or trade dress is likely to
cause consumer confusion. I have been qualified as an expert on trademark survey
research, and the surveys I have designed and conducted have been introduced in
evidence and relied upon by courts of many jurisdictions. Attached as Exhibit A is a list
of cases in which I have provided trial and/or deposition testimony in the past four years.
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I have not authored any publications in the past ten years. Attached as Exhibit B is my
curriculum vitae.
SUMMARY OF CONCLUSIONS
3.
As explained in detail below, I designed and conducted a consumer survey
on behalf of Plaintiff KIND LLC. The survey demonstrates that an appreciable

percentage of relevant consumers mistakenly believe that a snack bar made by CLIF Bar
& Company (CLIF test bar) is made by or made with the approval or sponsorship of the
same company that makes KIND snack bars and that this mistaken belief is primarily
caused by the similarities between the trade dress of KIND bar and the CLIF test bar. I
therefore conclude that the CLIF test bar trade dress is likely to cause confusion with the
KIND bar trade dress. Photographs of the KIND bar and CLIF test bar used in the survey
are attached as Exhibit C and D, respectively.
NATURE OF RETENTION
4.
I was engaged in this action to design and conduct a survey to assess
empirically whether, and if so to what extent, potential purchasers of snack bars

mistakenly believe that the CLIF test bar is made by or made with the approval or
sponsorship of the same company that makes KIND snack bars, and the extent to which
the source of any such confusion is specifically caused by the trade dress of the CLIF test
bar.
5.
I was responsible for developing the basic research design; generating the
survey screener and questionnaire and analyzing the data to form conclusions.
6.
I modeled this survey very closely on a design for consumer surveys
which has been specifically endorsed as an appropriate method for testing for trade dress
infringement for items sold in grocery stores and similar channels of trade. See Kraft
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Gen. Foods, Inc. v. Allied Old English, Inc., 831 F. Supp. 123, 130-31 (S.D.N.Y. 1993);
Kraft Gen. Foods, Inc. v. Friendship Dairies, Inc., No. 91 Civ. 2276 (KC), 1991 WL
149755, at *4 (S.D.N.Y. June 26, 1991); EnergyBrands, Inc. v. Beverage Marketing USA,
Inc., et al., 02 Civ. 3227 (JSR) (S.D.N.Y. May 1, 2002).
BASIC PROCEDURES
7.
Included in the survey are responses from 306 individuals, recruited from
an Internet panel, who completed an on-line survey hosted by Decision Analyst, Inc.
Interviewing was conducted between January 22, 2014 and January 31, 2014.
8.
The universe for the survey consisted of individuals who stated that they
had purchased snack bars within the last 3 months or expressed that they were likely to
do so in the next 3 months.1 To prevent respondents from knowing the precise product in
which we were interested, the survey screener and questionnaire also asked whether
potential respondents have or were likely to purchase mints and chewing gum.2
9.
For the first day of interviewing, Decision Analyst, Inc. was instructed to
screen approximately an equal number of men and women in each of five age groups.
Based on this investigation, a respondent selection procedure referred to as a quota
sampling method was employed, seeking to include individuals by age and gender in
1
Additionally, qualifying respondents could not work for or have any family members in their
household who work for an advertising agency, sales promotion firm, public relations firm, market research
firm, a company that manufactures or distributes food products, or a retail store or any other establishment
where they personally sell food products. Further, to complete the survey, respondents had to use a desktop
or laptop computer, agree to follow specific instructions for completing the survey and if they wear glasses
or contact lenses when using a computer, agreed to wear them for the survey.
2
Survey programming instructions and data codes are attached as Exhibit E. An example of the
computer screens shown to respondents is attached as Exhibit F. Not all respondents saw all of the
attached screen shots because the number of questions asked was conditioned on answers to previous
questions; further, some screens were presented with the answers in a different order since the order of
certain answers was randomized.
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proportion to qualification rates. (See Exhibit G for the distribution of completed

interviews by age and gender).
THE SURVEY DESIGN AND QUESTIONNAIRE
Use of a Control
10.
Once selected, qualified respondents were randomly assigned to either the
Test Group or the Control Group. As described further below, respondents in the
Test Group were shown and asked questions about the CLIF test bar, while respondents
in the Control Group were shown and asked about a control product another CLIF
snack bar (CLIF control bar) which has a trade dress that is different from both the KIND
bar and CLIF test bar. I understand that the CLIF control bar is a slightly modified
version of trade dress formerly used by CLIF for this line of snack bars, to which KIND
has no objection. A photograph of the control product used in the survey is attached as
Exhibit H.
11.
As explained in the Reference Manual on Scientific Evidence, at 256-260,
use of a control like this allows a survey researcher to determine the extent to which the
respondents confusion responses are caused solely by the trade dress. To definitively
determine whether a particular element (i.e., the trade dress) is causing confusion, the
researcher should isolate that element using a control. Such a control allows a researcher
to determine which proportion of confusion responses result from actual confusion and
which proportion of confusion responses are false positives resulting from survey
noise i.e., from causes other than the element (trade dress) at issue; e.g., responses
such as those resulting from simply guessing or misunderstanding the questions asked.
The best control is one that holds constant every variable that may affect respondents
answers, except for the variable (trade dress) being tested. In this way, the proportion of
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responses attributable to noise can definitively be separated from the proportion of

responses attributable solely to the trade dress. Here, the CLIF control bar is an ideal
control because, as the same type of product sold under the same brand name but with a
completely different trade dress, it holds constant every variable except trade dress.
The Stimuli
12.
To roughly approximate the shopping experience, all respondents were
initially shown three photos in the same order, one at a time the first showing five
packages of TRIDENT chewing gum, the second showing five packages of KIND snack
bars, and the third showing five packages of TIC-TAC mints. Respondents were asked to
look at the products shown in each photo as they would if they were thinking about
buying them. The photographs of these products are attached as Exhibit I.
13.
All respondents were then asked about three products on a rotated basis.
One of the products was the CLIF test bar shown to test group respondents, or the CLIF
control bar, shown to control group respondents. The remaining two products were the
gum and mint brands. Half of both the test and control group respondents were shown
and asked about the same brand of gum (TRIDENT) and a different brand of mints
(ALTOIDS) than was initially shown. The remaining test and control group respondents
were shown and asked about a different brand of gum (ORBIT) and the same brand of
mints (TIC-TAC) than was initially shown. This methodology helps ensure highly
probative results by removing focus away from the snack bar products tested. Further,
this procedure is designed to avoid leading respondents to an affirmative response when
asked about the CLIF test and CLIF control products. The gum and mint brands that
were not initially shown to respondents are attached as Exhibit J.
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Questions Asked
14.
For each product shown, respondents were asked: Do you think this
brand of [snack bars, chewing gum, or mints] is or is not made by or made with the
approval or sponsorship of the same company that makes the [corresponding type of
product] you saw in the earlier photo? For those respondents who answered in the
affirmative, this question was followed by neutral probes: What makes you say that?
followed by Anything else?
FINDINGS
15.
Of the 153 respondents in the Test Group, 40 respondents, representing
26.1% of that universe, reported the belief that the CLIF test bar is made by or made with
the approval or sponsorship of the same company that makes KIND bars.3 This figure
provides a gross level of consumer confusion. Most of these respondents specifically
cited similarities in the trade dress as the basis of this mistaken belief. For example,
respondents gave reasons for their mistaken belief such as:
I can see the labels. I am not brain dead.
Same or similar packaging as the earlier snack bars.
Very similar packaging.
They look the same.
The same package.
It looks just like the KIND bars I saw earlier.
The package is almost identical.
The packaging of the two brands of snack bars are extremely

similar.
Same packaging. The only thing different that I noticed was the
name.
Close to the same see-through packaging.
An Excel file comprising responses to all questions is attached as Exhibit K.
Filed 02/12/14 Page 7 of 185
EXHIBIT A
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CASES IN WHICH MR. MANTIS HAS TESTIFIED AS AN

EXPERT WITNESS IN THE PAST FOUR YEARS
2010
NUTRO PRODUCTS, INC. v. SERGEANTS PET CARE PRODUCTS, INC., Civil Action
No. 3:09-cv-719 (United States District Court, Middle District of Tennessee, Nashville
Division)
2010
UNITED STATES POLO ASSOCIATION, INC. and USPA PROPERTIES, INC. against
PRL USA HOLDINGS, INC. and LOREAL USA, INC., Civil Action No. 09-9476 (RWS)
(United States District Court, Southern District of New York)
2010
NEUROVISION MEDICAL PRODUCTS, INC. v. NUVASIVE, INC., and DOES 1 through

10, inclusive, Case No. 2:09-cv-6988 R (JEMx) (United States District Court, Central
District of California, Western Division)
2011
AMERICAN EXPRESS MARKETING & DEVELOPMENT CORP. and AMERICAN

EXPRESS TRAVEL RELATED SERVICES COMPANY, INC. against BLACK CARD
LLC 10 CIV 1605 (United States District Court, Southern District of New York)
2012
Frito-Lay North America, Inc., Opposer v. Princeton Vanguard, L.L.C., Opposition No

91195552, Cancellation No.92053001 (United States Patent and Trademark Office
Before The Trademark Trial and Appeal Board)
2012
Gucci America, Inc., v. Guess, Inc., et al., Civil Action No. 09cv4373 (SAS) (United
States District Court for the Southern District of New York)
2012
APPLE INC., v. SAMSUNG ELECTRONICS CO., LTD. Case No. 11-cv-01846-LHK

(United States District Court, Northern District of California, San Jose Division)
2013
UNDER ARMOUR, INC., v. BODY ARMOR NUTRITION, LLC, Civil Action No. 1:12-cv01283, (United States District Court For The District Of Maryland, Northern Division)
2013
Entravision Communications Corporation, Opposer, v. Liberman Television, LLC,

Applicant, Opposition No 9118847 (United States Patent and Trademark Office Before
The Trademark Trial and Appeal Board)
EXHIBIT B
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THE MANTIS GROUP, INC.
Formed in 1985, The Mantis Group, Inc., is a marketing research and consulting
firm. The Mantis Group designs, executes and reports on surveys conducted for
a wide variety of consumer and industrial product and service firms.
Mr. Mantis has over forty years of experience in marketing research design,
execution and interpretation. Mr. Mantis began his career at Continental Illinois
National Bank as a Marketing Officer responsible for meeting the Banks
corporate and fiduciary marketing information needs. Mr. Mantis also served as
a Vice President of Market Facts, Inc. as the Manager of the firms Financial and
Legal Services Group.
Mr. Mantis received a Bachelor of Science in Economics from Carroll College, a
Master of Business Administration from Indiana University, and a Juris Doctor
from Illinois Institute of Technology Chicago-Kent College of Law, and is a
member of the Illinois Bar.
The Mantis Group, Inc. has conducted surveys designed to address a variety of
business issues and has provided survey research for judicial and regulatory
proceedings.
_____________________________________________________________________________________
2032 North Kenmore
Chicago, Illinois 60614
Telephone 773.248-6173 FAX 773.248-6181
E-mail gm@mantisgroup.net
EXHIBIT C
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EXHIBIT D
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EXHIBIT E
Decision Analyst
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Fruit and Nut Bar

SAMPLE SPECIFICATIONS:
Sample Source: ACOP
Screener Incentive: 15 Points
Survey Incentive: 300 Points
Description of Sample: National Rep. U.S. 50+DC. M/F ages 18+. Exclude Marketing, Marketing Research
and Advertising.
SAMPLING QUOTAS:
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Test Cell (N=152) (assign to version 1 or 2)
--Version 1 (n=76)
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ALIAS: Past Product Purchase
LOGIC INSTRUCTIONS: RANDOMIZE ANSWERS
In the past 3 months, have you purchased any of the following products?
(Choose One Answer On Each Row Below)
S5_1
S5_2
S5_3
Chewing gum
Mints
Snack bars
Yes
No
1
1
1
2
2
2
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Remember
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Chewing gum
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Decision Analyst
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Dont Know/Dont
6
S7_1
An advertising
1
agency, sales
promotion firm,
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research
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A manufacturer or 1
distributor of any
food products
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products
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S7_3
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Now you will see three photos, one at a time. The first photo shows five packages of the same brand of
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photo shows five packages of the same brand of mints.
Scroll up and down, as necessary, to see all of each photo.
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Decision Analyst
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ALIAS: Mints
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Now you will see a few more photos and then you will be asked some questions. For each question, if you
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Decision Analyst
Q1
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ALIAS: Shown in this photo are five packages of

snac...
LOGIC INSTRUCTIONS: RANDOMIZE ANSWERS SAME AS S8; DNR CODE 3.
BLOCK RANDOMIZE Q1-Q3,Q4-Q6, AND Q7-Q9
PROGRAMMER SHOW PHOTO BASED ON VERSION. VERSIONS 1 AND 2 = PHOTO 2,
VERSIONS 3 AND 4 = PHOTO 3
Shown in this photo are five packages of snack bars. Scroll up and down as necessary to look at the entire
photo.
@@IMAGE INSERTED BASED ON VERSION@@
Do you think this brand of snack bars IS or IS NOT made by, or made with the approval or sponsorship of,
the same company that makes the snacks bars you saw in the earlier photo?
(Choose One Answer)
1
2
3
Yes/IS
No/IS NOT
Dont know/No opinion
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Anything else?
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Decision Analyst
10
Q4
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chew...
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Shown in this photo are five packages of chewing gum. Scroll up and down, as necessary, to look at the
entire photo.
Do you think this brand of chewing gum IS or IS NOT made by, or made with the approval or sponsorship
of, the same company that makes the chewing gum you saw in the earlier photo?
(Choose One Answer)
1
2
3
Yes/IS
No/IS NOT
Don't know/No opinion
(PAGE BREAK)
Q5


(PAGE BREAK)
Q6

LOGIC INSTRUCTIONS:
Anything else?
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Decision Analyst
11
Q7
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mint...
LOGIC INSTRUCTIONS: RANDOMIZE ANSWERS SAME AS S8; DNR CODE3.
Shown in this photo are five packages of mints. Scroll up and down, as necessary, to look at the entire
photo.
Do you think this brand of mints IS or IS NOT made by, or made with the approval or sponsorship of, the
same company that makes the mints you saw in the earlier photo?
(Choose One Answer)
1
2
3
Yes/IS
No/IS NOT
Don't know/No opinion
(PAGE BREAK)
Q8


(PAGE BREAK)
Q9

LOGIC INSTRUCTIONS:
Anything else?
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Decision Analyst
12
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Q10_5
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this computer
Use another
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hand-held
electronic device,
such as a PDA,
tablet computer, or
any type of mobile
phone
View any written
material (other than
this survey) or
consult or talk with
any person
Copy or
downloaded any
information you
saw in this survey
Yes, I Did
No, I Did Not
Dont Know/ Dont

Remember
3
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Decision Analyst
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Decision Analyst
14
EXHIBIT F
Filed 02/12/14 Page 30 of 185
Filed 02/12/14 Page 31 of 185
Filed 02/12/14 Page 32 of 185
Filed 02/12/14 Page 33 of 185
Filed 02/12/14 Page 34 of 185
Filed 02/12/14 Page 35 of 185
Filed 02/12/14 Page 36 of 185
Filed 02/12/14 Page 37 of 185
Filed 02/12/14 Page 38 of 185
Filed 02/12/14 Page 39 of 185
Filed 02/12/14 Page 40 of 185
Filed 02/12/14 Page 41 of 185
Filed 02/12/14 Page 42 of 185
Filed 02/12/14 Page 43 of 185
Filed 02/12/14 Page 44 of 185
Filed 02/12/14 Page 45 of 185
Filed 02/12/14 Page 46 of 185
Filed 02/12/14 Page 47 of 185
Filed 02/12/14 Page 48 of 185
Filed 02/12/14 Page 49 of 185
Filed 02/12/14 Page 50 of 185
Filed 02/12/14 Page 51 of 185
Filed 02/12/14 Page 52 of 185
Filed 02/12/14 Page 53 of 185
Q1 VERSION 1&2
Filed 02/12/14 Page 54 of 185
Filed 02/12/14 Page 55 of 185
Filed 02/12/14 Page 56 of 185
Filed 02/12/14 Page 57 of 185
Q1-VERSIONS 3 & 4
Filed 02/12/14 Page 58 of 185
Filed 02/12/14 Page 59 of 185
Filed 02/12/14 Page 60 of 185
Filed 02/12/14 Page 61 of 185
Filed 02/12/14 Page 62 of 185
Q4- VERSION 1 & 3
Filed 02/12/14 Page 63 of 185
Filed 02/12/14 Page 64 of 185
Filed 02/12/14 Page 65 of 185
Filed 02/12/14 Page 66 of 185
Q4- VERSION 2 & 4
Filed 02/12/14 Page 67 of 185
Filed 02/12/14 Page 68 of 185
Filed 02/12/14 Page 69 of 185
Filed 02/12/14 Page 70 of 185
Q7-VERSIONS 1 & 3
Filed 02/12/14 Page 71 of 185
Filed 02/12/14 Page 72 of 185
Filed 02/12/14 Page 73 of 185
Filed 02/12/14 Page 74 of 185
Filed 02/12/14 Page 75 of 185
Q7-VERSIONS 2 & 4
Filed 02/12/14 Page 76 of 185
Filed 02/12/14 Page 77 of 185
Filed 02/12/14 Page 78 of 185
Filed 02/12/14 Page 79 of 185
Filed 02/12/14 Page 80 of 185
Filed 02/12/14 Page 81 of 185
Filed 02/12/14 Page 82 of 185
Filed 02/12/14 Page 83 of 185
Filed 02/12/14 Page 84 of 185
EXHIBIT G
Filed 02/12/14 Page 85 of 185
Filed 02/12/14 Page 86 of 185
RESPONDENT DEMOGRAPHICS
Test Group
Control Group
18 to 24 years
28
18.3
26
17.0
25 to 34 years
51
33.3
53
34.6
35 to 44 years
45
29.4
45
29.4
45 or older
29
19.0
29
19.0
Male
62
40.5
61
39.9
Female
91
59.5
92
60.1
153
100.0%
153
100.0%
GENDER
RESPONDENTS
EXHIBIT H
Filed 02/12/14 Page 87 of 185
Filed 02/12/14 Page 88 of 185
EXHIBIT I
Filed 02/12/14 Page 89 of 185
Filed 02/12/14 Page 90 of 185
Filed 02/12/14 Page 91 of 185
Filed 02/12/14 Page 92 of 185
Filed 02/12/14 Page 93 of 185
EXHIBIT J
Filed 02/12/14 Page 94 of 185
Filed 02/12/14 Page 95 of 185
Filed 02/12/14 Page 96 of 185
EXHIBIT K
Filed 02/12/14 Page 97 of 185
Version
S1_1
Filed 02/12/14 Page 98 of 185
PanelID
Cell
267,381
36
S2
1
325,369
24
440,248
933,789
1,055,475
1,304,858
1,388,967
1,546,254
2
2
2
2
2
2
3
3
3
4
3
4
22
53
17
25
27
48
1
2
2
2
2
2
4
4
4
4
4
5
1
2
2
1
2
1
2
2
2
1
1
1
2,037,492
2,267,708
2,278,306
2,358,577
2
2
1
1
4
4
2
2
6
47
29
34
2
1
2
2
5
5
3
5
1
2
1
1
1
1
1
1
2,395,479
2,409,634
2,570,345
2,657,499
2,725,392
2,911,304
2,942,291
1
1
2
1
1
1
1
2
1
4
1
2
1
1
6
47
6
42
37
55
37
2
2
2
2
1
2
2
4
5
4
5
5
5
5
1
1
2
1
1
2
2
1
1
1
2
2
2
2
2,959,724
2,978,067
2
2
4
4
17
53
1
1
5
4
1
2
1
1
3,005,946
3,259,291
3,278,015
3,395,829
2
2
2
2
3
3
3
4
9
12
1
6
1
1
2
1
3
5
5
5
2
1
1
2
2
2
1
1
3,399,773
3,463,458
1
2
1
3
4
12
2
2
5
4
2
2
2
2
3,491,510
24
3,546,329
33
3,673,984
4,049,556
4,148,033
4,251,893
1
1
2
1
2
1
3
2
8
13
39
19
2
2
1
2
3
4
5
2
2
2
1
2
2
1
2
1
4,357,938
32
1 of 88
S3
S4
S5_1
PanelID
Cell
Version
S1_1
Filed 02/12/14 Page 99 of 185
S2
S3
S4
S5_1
4,413,957
4,437,664
4,461,635
1
2
1
2
3
2
39
37
36
1
1
1
3
5
5
1
1
2
1
2
1
4,675,345
4,717,438
1
2
2
4
36
55
2
2
3
4
2
1
1
1
4,875,313
4,937,978
2
1
4
1
17
55
2
2
3
3
2
1
1
2
4,990,710
5,245,908
1
1
1
1
42
34
1
2
3
3
2
1
1
1
5,271,633
40
5,379,110
5,390,045
5,421,635
5,434,451
5,604,123
5,718,187
1
1
2
1
2
2
2
2
4
2
3
3
51
13
26
37
25
36
2
1
2
1
2
2
3
3
5
4
3
4
2
1
1
2
1
2
1
1
1
1
1
1
5,730,336
10,037,158
10,048,420
2
2
1
3
4
1
32
6
42
2
2
1
3
4
3
2
2
1
1
1
1
10,112,390
13
10,315,423
13
10,353,762
10,638,794
10,831,252
10,878,531
2
1
2
1
4
2
4
1
6
13
37
36
1
2
2
1
4
4
2
3
1
2
2
2
1
1
1
1
10,955,032
11,020,699
2
1
3
2
51
36
1
1
4
5
1
2
1
2
11,045,719
36
2 of 88
PanelID
Cell
Version
S1_1
Filed 02/12/14 Page 100 of 185
S2
S3
S4
S5_1
11,180,017
34
11,198,624
11,275,361
11,388,352
11,532,657
11,719,142
11,813,750
2
1
2
2
1
2
3
1
3
4
2
4
12
6
42
25
6
25
2
1
1
1
1
2
4
3
4
3
3
3
1
1
1
2
1
2
2
1
1
1
1
1
11,843,072
48
11,946,473
12,013,852
12,147,084
2
1
2
4
1
3
36
23
42
2
2
2
5
3
3
2
2
1
2
2
1
12,163,377
12,164,485
12,212,359
2
2
1
3
3
1
25
8
36
2
1
2
4
4
2
2
1
1
1
2
1
12,274,011
42
12,578,555
12,663,782
1
1
1
1
39
8
2
2
4
4
1
2
1
1
12,770,732
12,912,858
12,940,178
12,958,110
12,962,812
2
2
1
1
2
4
4
2
1
4
42
6
26
6
55
2
2
2
2
1
4
3
4
3
3
2
2
1
2
1
1
1
1
1
2
12,981,228
12,984,203
1
1
2
1
37
6
1
2
3
5
2
1
1
1
12,990,361
25
13,006,874
13,007,879
13,018,545
2
1
3
2
6
45
2
1
4
3
1
1
1
1
3 of 88
PanelID
Cell
Version
S1_1
Filed 02/12/14 Page 101 of 185
S2
S3
S4
S5_1
13,122,253
51
13,122,444
13,143,276
13,204,631
13,249,815
2
2
1
2
3
4
2
4
18
12
39
18
2
2
1
2
3
2
3
4
2
2
1
2
1
2
1
1
13,268,523
13,288,356
13,312,751
13,323,918
13,335,584
1
2
2
2
2
1
4
3
3
3
5
42
6
55
29
2
1
1
1
2
4
4
5
4
4
1
1
1
1
1
1
1
2
2
2
13,549,201
27
13,604,503
48
13,650,983
41
13,707,727
47
13,728,860
13,733,308
13,734,498
1
1
1
1
1
1
4
40
36
1
1
1
3
4
4
1
2
1
2
1
1
13,739,340
48
13,859,844
13,985,457
13,989,733
13,992,304
14,019,634
14,029,404
14,040,381
14,060,884
1
1
1
1
2
2
2
2
1
2
2
1
4
3
4
3
24
6
4
34
42
13
45
42
2
1
2
2
2
1
1
1
4
5
4
3
3
5
4
3
2
2
1
2
1
2
2
2
1
2
1
1
1
2
2
1
14,061,900
14,080,649
14,098,883
14,159,124
14,162,605
14,167,437
1
2
2
1
1
2
1
3
3
1
1
4
29
42
12
23
6
36
1
2
2
1
1
1
3
4
5
4
5
3
2
2
2
1
2
1
1
1
1
1
2
1
14,167,775
26
4 of 88
PanelID
Cell
Version
S1_1
Filed 02/12/14 Page 102 of 185
S2
S3
S4
S5_1
14,180,291
14,186,469
2
2
3
4
42
42
1
2
3
4
2
2
1
1
14,187,298
14,235,879
14,252,686
14,255,517
14,284,021
14,331,930
2
2
2
2
1
1
3
3
4
4
1
2
6
42
55
53
31
37
1
2
1
2
1
2
3
4
4
3
5
4
1
2
2
2
1
2
1
1
1
1
1
1
14,375,914
14,461,284
2
1
4
2
48
6
2
1
4
5
2
1
1
1
14,533,450
14,551,199
14,589,931
1
1
1
2
1
1
39
36
39
2
1
2
2
3
4
2
2
2
1
1
1
14,595,411
36
14,612,817
39
14,627,326
14,632,859
14,652,693
14,655,474
14,657,361
14,675,587
14,692,380
14,733,652
1
2
2
2
2
2
2
1
2
4
4
3
3
3
3
1
25
37
39
47
26
54
34
34
2
2
1
1
2
2
1
2
2
3
4
5
3
3
4
4
2
2
1
2
1
2
2
1
1
2
1
2
1
1
1
1
14,769,589
14,781,479
14,786,077
14,819,470
1
1
1
2
1
2
2
4
6
29
48
36
2
1
2
1
3
5
5
4
2
1
1
1
1
2
1
1
14,831,535
14,841,278
14,882,711
1
2
1
2
4
2
4
17
34
2
2
2
4
3
2
1
1
2
1
1
1
14,899,638
40
14,904,032
36
14,910,524
14,925,551
14,933,737
1
1
2
2
1
3
48
26
45
2
2
2
4
2
3
2
2
2
1
1
1
5 of 88
PanelID
Cell
Version
S1_1
Filed 02/12/14 Page 103 of 185
S2
S3
S4
S5_1
14,962,709
14,983,347
14,987,507
2
1
2
3
1
4
29
42
36
2
2
2
4
5
5
1
2
1
1
2
1
14,989,331
14,990,417
15,030,715
15,031,516
15,032,610
15,036,709
2
1
1
1
2
2
4
2
2
2
4
4
39
6
17
48
36
48
2
2
1
2
1
1
5
5
3
3
5
4
1
1
2
2
2
2
2
2
1
2
1
1
15,089,080
15,172,725
15,181,831
15,206,432
1
2
1
2
2
4
2
4
25
1
39
36
1
1
2
1
3
3
4
3
1
2
1
1
1
1
1
1
15,228,115
36
15,244,694
48
15,272,034
20
15,276,705
15,276,734
15,295,582
2
1
1
4
1
1
42
26
48
2
1
1
3
3
2
1
2
1
1
1
1
15,304,799
15,304,951
15,337,111
15,358,817
15,381,754
2
2
1
1
2
3
3
2
1
3
4
48
20
13
42
2
2
2
2
1
2
3
4
4
5
2
1
2
2
1
1
1
2
1
2
15,383,744
15,384,814
2
2
4
4
42
51
2
2
2
3
2
2
1
1
15,393,295
15,394,262
1
1
2
1
55
34
2
1
2
4
2
2
1
1
15,404,674
15,421,622
15,447,523
1
2
2
2
3
3
39
48
48
1
1
1
4
5
4
2
1
2
1
1
1
15,456,620
15,459,948
1
2
2
3
18
4
1
2
3
5
2
1
2
2
6 of 88
PanelID
Cell
15,497,046
Version
S1_1
Filed 02/12/14 Page 104 of 185
S2
S3
S4
S5_1
20
15,506,015
21
15,508,964
15,536,294
15,538,157
15,541,397
15,553,912
15,561,516
1
2
2
2
1
2
1
4
4
3
2
4
12
6
26
39
22
27
1
1
2
1
1
2
4
5
3
3
4
3
1
2
2
1
1
2
1
1
1
1
1
1
15,567,003
53
15,593,056
15,618,574
15,627,254
2
1
2
3
2
4
12
4
51
2
2
2
3
3
5
2
1
2
1
1
1
15,640,302
148,811,118
2
2
3
4
6
55
1
2
4
2
2
2
2
2
148,860,302
42
148,870,441
148,874,505
148,884,404
148,901,192
148,907,715
148,921,115
2
2
1
1
2
2
4
3
2
1
3
4
48
40
48
37
26
12
2
1
2
2
1
2
3
3
2
3
5
3
1
2
2
2
1
2
1
1
1
1
1
1
148,921,154
148,962,868
2
1
4
1
6
6
1
2
5
2
1
2
1
2
148,991,320
12
149,005,758
149,006,324
149,026,422
2
1
2
4
2
4
26
48
6
2
2
2
2
4
2
2
1
1
2
1
2
149,028,141
149,029,722
149,034,057
149,041,727
1
2
1
2
2
3
1
3
26
17
34
26
2
1
2
2
2
4
2
2
2
1
2
2
1
1
1
1
149,048,552
27
149,064,712
53
7 of 88
Version
S1_1
Filed 02/12/14 Page 105 of 185
PanelID
Cell
149,065,313
39
S2
1
149,079,722
149,081,093
1
2
2
3
9
42
2
2
5
2
1
1
1
1
149,082,087
149,090,978
149,108,260
149,112,888
2
1
2
2
4
1
3
4
12
17
39
42
2
2
1
2
2
3
5
3
2
2
2
1
1
1
2
1
149,115,429
17
149,120,112
149,142,379
149,156,370
1
2
1
1
3
1
28
20
51
2
2
2
2
5
2
2
2
2
1
1
1
149,159,995
149,169,169
149,182,285
149,192,003
149,214,126
149,223,537
149,224,017
1
1
2
1
1
2
2
1
2
4
2
1
3
4
33
55
36
25
6
10
18
2
2
2
1
1
2
1
3
4
3
4
4
2
4
2
2
1
1
2
1
2
1
1
1
2
1
1
1
149,224,520
149,236,340
1
2
2
3
55
29
2
1
5
3
1
1
2
1
149,243,131
149,268,750
149,292,180
149,293,979
149,294,739
149,339,892
149,351,503
149,352,998
2
1
2
1
1
1
1
1
4
1
4
2
2
1
1
2
48
48
8
6
12
17
48
12
2
2
2
2
1
1
1
2
3
2
3
2
4
4
3
2
1
2
2
2
2
2
2
2
1
1
1
2
1
1
1
1
149,354,786
149,358,244
2
2
3
3
37
26
1
2
3
4
2
2
1
1
149,362,521
149,364,555
149,367,081
2
2
2
4
3
3
36
37
17
1
2
2
3
2
3
1
2
1
2
1
2
149,369,166
149,376,292
2
2
4
4
12
6
2
2
2
2
1
1
1
1
8 of 88
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S1_1
Filed 02/12/14 Page 106 of 185
PanelID
Cell
149,392,292
S2
1
149,410,160
48
149,418,328
18
149,426,578
18
149,437,358
149,438,590
149,442,124
1
1
2
1
1
3
39
24
13
1
2
2
4
5
2
2
1
2
1
1
1
149,442,982
149,447,540
149,463,544
1
1
1
2
2
2
42
20
48
2
1
2
3
3
4
1
1
1
2
1
1
149,474,080
149,479,549
24
149,486,314
26
149,508,573
42
149,525,190
12
149,525,608
12
149,527,896
49
149,532,809
27
149,536,379
149,540,810
2
1
4
2
27
12
2
2
2
4
2
2
1
3
149,542,181
149,544,178
2
1
4
1
48
12
1
1
5
5
1
1
1
1
149,551,333
149,551,371
1
2
1
4
13
6
2
2
2
2
2
2
1
1
149,556,387
149,560,291
1
1
2
1
36
36
2
2
4
2
2
2
1
1
9 of 88
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S1_1
Filed 02/12/14 Page 107 of 185
PanelID
Cell
149,568,676
25
S2
1
149,574,225
32
149,580,326
149,584,730
33
149,593,802
149,594,221
2
1
4
2
36
42
2
1
2
5
2
1
1
2
149,596,253
19
149,596,998
149,599,584
1
1
2
1
49
21
2
1
2
4
2
2
1
2
149,600,259
149,600,460
1
2
1
3
34
32
1
2
3
3
1
2
1
1
149,603,081
149,607,182
149,609,296
1
1
1
1
2
2
6
8
45
1
1
1
3
5
4
2
1
1
1
2
1
149,610,191
149,612,544
1
1
2
2
34
42
2
2
2
2
2
2
1
1
149,612,773
18
149,614,427
50
149,617,055
16
149,617,938
36
10 of 88
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S4
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PanelID
149,621,469
Cell
Version
S1_1
Filed 02/12/14 Page 108 of 185
S2
35
11 of 88
S3
S4
S5_1
PanelID
S5_2
267,381
S5_3
S6_1
Filed 02/12/14 Page 109 of 185
S6_2
S6_3
S7_1
S7_2
325,369
440,248
933,789
1,055,475
1,304,858
1,388,967
1,546,254
1
2
2
1
1
1
1
1
2
1
1
1
2
2
2
1
1
1
2
2
2
1
1
1
1
1
1
1
1
1
2
2
2
2
2
2
2
2
2
2
2
2
2,037,492
2,267,708
2,278,306
2,358,577
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
2
2
2
2
2
2
2
2
2,395,479
2,409,634
2,570,345
2,657,499
2,725,392
2,911,304
2,942,291
1
1
1
2
1
2
1
1
1
1
1
1
2
1
1
1
1
3
2
2
2
1
1
1
3
1
2
1
1
1
1
3
1
1
3
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2,959,724
2,978,067
1
1
1
1
1
1
1
1
1
1
2
2
2
2
3,005,946
3,259,291
3,278,015
3,395,829
1
2
1
1
1
1
1
1
3
2
1
1
1
2
1
1
1
1
1
1
2
2
2
2
2
2
2
2
3,399,773
3,463,458
1
2
1
1
2
2
1
2
1
2
2
2
2
2
3,491,510
3,546,329
3,673,984
4,049,556
4,148,033
4,251,893
3
2
2
1
1
1
2
1
2
1
2
1
3
2
2
1
1
1
1
1
2
2
2
2
2
2
2
2
4,357,938
12 of 88
PanelID
S5_2
S5_3
S6_1
Filed 02/12/14 Page 110 of 185
S6_2
S6_3
S7_1
S7_2
4,413,957
4,437,664
4,461,635
1
3
1
1
1
1
1
2
1
1
3
1
1
1
1
2
2
2
2
2
2
4,675,345
4,717,438
2
2
2
2
1
1
2
2
1
1
2
2
2
2
4,875,313
4,937,978
1
2
1
1
1
2
1
1
1
1
2
2
2
2
4,990,710
5,245,908
1
1
1
1
1
1
1
1
1
1
2
2
2
2
5,271,633
5,379,110
5,390,045
5,421,635
5,434,451
5,604,123
5,718,187
1
1
1
1
2
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
3
1
1
1
1
1
1
1
2
2
2
2
2
2
2
2
2
2
2
2
5,730,336
10,037,158
10,048,420
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
2
2
2
2
2
2
10,112,390
10,315,423
10,353,762
10,638,794
10,831,252
10,878,531
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
2
2
2
2
2
2
2
2
10,955,032
11,020,699
2
2
1
2
1
2
1
3
1
1
2
2
2
2
11,045,719
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PanelID
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S5_3
S6_1
Filed 02/12/14 Page 111 of 185
S6_2
S6_3
S7_1
S7_2
11,180,017
11,198,624
11,275,361
11,388,352
11,532,657
11,719,142
11,813,750
2
2
2
1
1
1
1
1
2
1
1
1
2
1
1
1
1
1
3
1
2
1
1
1
1
1
1
1
1
1
2
2
2
2
2
2
2
2
2
2
2
2
11,843,072
11,946,473
12,013,852
12,147,084
1
2
2
1
2
1
2
3
1
1
3
2
1
1
2
2
2
2
2
2
2
12,163,377
12,164,485
12,212,359
1
2
1
1
1
1
1
2
1
1
2
1
1
1
1
2
2
2
2
2
2
12,274,011
12,578,555
12,663,782
1
1
1
1
1
1
1
1
1
1
2
2
2
2
12,770,732
12,912,858
12,940,178
12,958,110
12,962,812
2
2
2
2
2
1
1
1
1
1
1
1
1
1
3
2
1
1
3
3
1
1
1
1
1
2
2
2
2
2
2
2
2
2
2
12,981,228
12,984,203
1
1
1
1
1
1
1
1
3
1
2
2
2
2
12,990,361
13,006,874
13,007,879
13,018,545
1
1
1
1
1
1
1
1
1
1
2
2
2
2
14 of 88
PanelID
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S5_3
S6_1
Filed 02/12/14 Page 112 of 185
S6_2
S6_3
S7_1
S7_2
13,122,253
13,122,444
13,143,276
13,204,631
13,249,815
1
1
1
2
1
1
1
1
1
2
1
1
1
1
1
2
1
1
1
2
2
2
2
2
2
2
2
2
13,268,523
13,288,356
13,312,751
13,323,918
13,335,584
2
1
2
2
1
1
1
1
1
2
1
1
3
2
1
2
3
3
2
1
1
1
1
1
1
2
2
2
2
2
2
2
2
2
2
13,549,201
13,604,503
13,650,983
13,707,727
13,728,860
13,733,308
13,734,498
2
1
1
1
1
1
2
1
1
2
1
1
2
1
1
2
2
2
2
2
2
13,739,340
13,859,844
13,985,457
13,989,733
13,992,304
14,019,634
14,029,404
14,040,381
14,060,884
1
2
1
1
1
2
1
1
1
1
2
1
1
1
1
1
1
2
1
1
1
3
2
1
1
2
1
1
1
3
1
1
1
1
1
1
1
2
1
1
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
14,061,900
14,080,649
14,098,883
14,159,124
14,162,605
14,167,437
1
1
1
1
2
1
1
1
1
1
2
1
1
1
1
1
2
1
1
1
1
1
2
1
1
1
3
1
1
1
2
2
2
2
2
2
2
2
2
2
2
2
14,167,775
15 of 88
PanelID
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S5_3
S6_1
Filed 02/12/14 Page 113 of 185
S6_2
S6_3
S7_1
S7_2
14,180,291
14,186,469
1
1
1
1
1
1
1
1
1
1
2
2
2
2
14,187,298
14,235,879
14,252,686
14,255,517
14,284,021
14,331,930
1
1
2
1
2
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
2
1
1
1
1
1
1
1
2
2
2
2
2
2
2
2
2
2
2
2
14,375,914
14,461,284
1
1
1
1
1
1
3
1
1
1
2
2
2
2
14,533,450
14,551,199
14,589,931
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
2
2
2
2
2
2
14,595,411
14,612,817
14,627,326
14,632,859
14,652,693
14,655,474
14,657,361
14,675,587
14,692,380
14,733,652
1
2
1
1
1
2
1
1
1
1
1
1
1
2
1
1
1
2
1
2
1
3
1
1
1
2
1
1
1
3
1
1
1
1
1
1
1
1
1
1
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
14,769,589
14,781,479
14,786,077
14,819,470
1
1
1
1
1
1
1
1
1
2
1
1
1
1
1
1
1
1
1
1
2
2
2
2
2
2
2
2
14,831,535
14,841,278
14,882,711
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
2
2
2
2
2
2
14,899,638
14,904,032
14,910,524
14,925,551
14,933,737
1
1
2
1
1
1
1
1
1
1
1
1
1
1
1
2
2
2
2
2
2
16 of 88
PanelID
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S5_3
S6_1
Filed 02/12/14 Page 114 of 185
S6_2
S6_3
S7_1
S7_2
14,962,709
14,983,347
14,987,507
1
2
2
1
1
1
1
2
2
1
3
3
1
1
1
2
2
2
2
2
2
14,989,331
14,990,417
15,030,715
15,031,516
15,032,610
15,036,709
2
1
2
2
1
1
1
1
1
1
1
1
2
3
1
2
1
1
2
1
2
2
3
1
1
1
1
3
3
1
2
2
2
2
2
2
2
2
2
2
2
2
15,089,080
15,172,725
15,181,831
15,206,432
1
1
1
2
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
2
2
2
2
2
2
2
2
15,228,115
15,244,694
15,272,034
15,276,705
15,276,734
15,295,582
1
1
1
1
1
1
1
1
1
1
3
1
1
1
1
2
2
2
2
2
2
15,304,799
15,304,951
15,337,111
15,358,817
15,381,754
1
1
2
2
2
1
1
1
1
1
1
1
1
1
2
1
1
2
2
1
1
1
1
1
1
2
2
2
2
2
2
2
2
2
2
15,383,744
15,384,814
1
1
1
1
1
1
1
1
1
1
2
2
2
2
15,393,295
15,394,262
1
2
1
1
1
1
1
1
1
1
2
2
2
2
15,404,674
15,421,622
15,447,523
2
1
1
1
1
1
1
1
1
2
1
1
1
1
1
2
2
2
2
2
2
15,456,620
15,459,948
2
2
1
1
2
2
2
2
1
3
2
2
2
2
17 of 88
PanelID
S5_2
15,497,046
S5_3
S6_1
Filed 02/12/14 Page 115 of 185
S6_2
S6_3
S7_1
S7_2
15,506,015
15,508,964
15,536,294
15,538,157
15,541,397
15,553,912
15,561,516
1
1
1
1
1
2
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
3
1
1
1
1
1
1
2
2
2
2
2
2
2
2
2
2
2
2
15,567,003
15,593,056
15,618,574
15,627,254
2
1
1
1
1
1
1
1
1
3
1
1
1
1
1
2
2
2
2
2
2
15,640,302
148,811,118
1
2
1
1
3
2
1
2
1
1
2
2
2
2
148,860,302
148,870,441
148,874,505
148,884,404
148,901,192
148,907,715
148,921,115
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
3
1
1
1
1
1
1
1
1
1
1
1
2
2
2
2
2
2
2
2
2
2
2
2
148,921,154
148,962,868
1
2
1
2
1
1
1
3
1
1
2
2
2
2
148,991,320
149,005,758
149,006,324
149,026,422
2
2
2
2
1
1
1
1
1
1
3
1
1
1
1
2
2
2
2
2
2
149,028,141
149,029,722
149,034,057
149,041,727
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
2
2
2
2
2
2
2
2
149,048,552
149,064,712
18 of 88
S5_3
S6_1
Filed 02/12/14 Page 116 of 185
PanelID
S5_2
149,065,313
S6_2
1
149,079,722
149,081,093
1
1
1
1
1
1
1
1
1
1
2
2
2
2
149,082,087
149,090,978
149,108,260
149,112,888
1
1
2
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
2
2
2
2
2
2
2
2
149,115,429
149,120,112
149,142,379
149,156,370
1
1
1
1
2
1
1
1
1
1
1
3
1
1
1
2
2
2
2
2
2
149,159,995
149,169,169
149,182,285
149,192,003
149,214,126
149,223,537
149,224,017
1
2
1
1
1
2
1
1
1
1
1
1
1
1
1
1
1
2
1
1
1
1
3
1
1
1
2
1
1
1
1
1
1
1
1
2
2
2
2
2
2
2
2
2
2
2
2
2
2
149,224,520
149,236,340
2
1
1
1
1
1
1
1
1
1
2
2
2
2
149,243,131
149,268,750
149,292,180
149,293,979
149,294,739
149,339,892
149,351,503
149,352,998
2
1
1
2
1
2
2
2
1
1
1
1
1
1
1
1
1
1
1
2
1
1
1
1
2
1
1
2
1
3
2
2
1
1
1
1
1
1
1
1
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
149,354,786
149,358,244
1
1
1
1
1
1
1
1
1
1
2
2
2
2
149,362,521
149,364,555
149,367,081
2
2
2
1
1
1
3
2
1
3
2
2
1
1
1
2
2
2
2
2
2
149,369,166
149,376,292
1
1
1
1
1
1
1
1
1
1
2
2
2
2
19 of 88
S6_3
S7_1
S7_2
S5_3
S6_1
Filed 02/12/14 Page 117 of 185
PanelID
S5_2
149,392,292
S6_2
1
149,410,160
149,418,328
149,426,578
149,437,358
149,438,590
149,442,124
2
1
1
1
1
1
1
1
1
2
1
1
1
1
1
2
2
2
2
2
2
149,442,982
149,447,540
149,463,544
2
1
1
1
1
1
2
1
1
2
1
1
1
1
1
2
2
2
2
2
2
149,474,080
149,479,549
149,486,314
149,508,573
149,525,190
149,525,608
149,527,896
149,532,809
149,536,379
149,540,810
2
1
1
1
1
1
3
1
1
1
2
2
2
2
149,542,181
149,544,178
1
1
1
1
1
1
1
1
3
1
2
2
2
2
149,551,333
149,551,371
2
1
1
1
1
1
3
1
1
1
2
2
2
2
149,556,387
149,560,291
1
1
1
1
1
1
1
1
1
1
2
2
2
2
20 of 88
S6_3
S7_1
S7_2
S5_3
S6_1
Filed 02/12/14 Page 118 of 185
PanelID
S5_2
149,568,676
S6_2
1
149,574,225
149,580,326
149,584,730
149,593,802
149,594,221
1
1
1
1
1
2
1
1
1
1
2
2
2
2
149,596,253
149,596,998
149,599,584
1
2
1
1
1
2
1
2
1
1
2
2
2
2
149,600,259
149,600,460
1
1
1
1
1
1
1
1
1
1
2
2
2
2
149,603,081
149,607,182
149,609,296
1
2
1
1
1
1
1
2
1
1
1
3
1
1
1
2
2
2
2
2
2
149,610,191
149,612,544
2
2
1
1
1
1
1
3
1
1
2
2
2
2
149,612,773
149,614,427
149,617,055
149,617,938
21 of 88
S6_3
S7_1
S7_2
PanelID
149,621,469
S5_2
S5_3
S6_1
Filed 02/12/14 Page 119 of 185
S6_2
22 of 88
S6_3
S7_1
S7_2
PanelID
S7_3
267,381
S8
S9
325,369
440,248
933,789
1,055,475
1,304,858
1,388,967
1,546,254
2
2
2
2
2
2
1
2
1
2
2
1
2,037,492
2,267,708
2,278,306
2,358,577
2
2
2
2
2
2
2
2
#NULL!
#NULL!
#NULL!
#NULL!
2,395,479
2,409,634
2,570,345
2,657,499
2,725,392
2,911,304
2,942,291
2
2
2
2
2
2
2
2
1
2
2
1
2
1
#NULL!
2,959,724
2,978,067
2
2
1
2
3,005,946
3,259,291
3,278,015
3,395,829
2
2
2
2
2
1
1
1
#NULL!
3,399,773
3,463,458
2
2
2
2
3,491,510
3,546,329
3,673,984
4,049,556
4,148,033
4,251,893
2
2
2
2
2
1
1
1
4,357,938
Filed 02/12/14 Page 120 of 185
S10
1
Q1
1
1
1
1
1
1
1
2
3
2
3
3
2
1
1
1
1
2
2
1
2
1
1
1
1
1
1
1
1
3
2
3
3
3
2
1
1
1
2
1
1
1
1
2
3
2
3
#NULL!
#NULL!
1
1
2
2
#NULL!
1
1
1
1
1
1
1
2
1
3
1
#NULL!
1
#NULL!
1
#NULL!
#NULL!
1
1
#NULL!
#NULL!
1
#NULL!
1
1
#NULL!
1
1
1
#NULL!
23 of 88
PanelID
S7_3
S8
S9
4,413,957
4,437,664
4,461,635
2
2
2
2
1
1
4,675,345
4,717,438
2
2
1
2
4,875,313
4,937,978
2
2
1
1
4,990,710
5,245,908
2
2
2
2
5,271,633
5,379,110
5,390,045
5,421,635
5,434,451
5,604,123
5,718,187
2
2
2
2
2
2
1
2
2
2
1
2
5,730,336
10,037,158
10,048,420
2
2
2
2
1
1
10,112,390
10,315,423
#NULL!
10,353,762
10,638,794
10,831,252
10,878,531
2
2
2
2
2
1
1
2
#NULL!
10,955,032
11,020,699
2
2
2
1
#NULL!
11,045,719
#NULL!
Filed 02/12/14 Page 121 of 185
S10
#NULL!
Q1
1
1
1
2
3
2
1
1
2
2
1
1
1
1
2
2
1
1
2
1
1
1
1
1
1
1
3
2
1
2
2
2
1
1
1
1
1
2
2
1
1
1
1
1
2
2
2
2
1
1
1
3
1
1
#NULL!
#NULL!
#NULL!
#NULL!
#NULL!
#NULL!
1
#NULL!
#NULL!
1
1
#NULL!
24 of 88
PanelID
S7_3
S8
S9
11,180,017
11,198,624
11,275,361
11,388,352
11,532,657
11,719,142
11,813,750
2
2
2
2
2
2
2
2
2
2
2
2
11,843,072
11,946,473
12,013,852
12,147,084
Filed 02/12/14 Page 122 of 185
S10
1
Q1
1
#NULL!
#NULL!
#NULL!
#NULL!
#NULL!
#NULL!
1
1
1
1
1
1
3
2
3
2
3
3
#NULL!
2
2
2
1
2
2
#NULL!
#NULL!
1
1
1
2
3
2
12,163,377
12,164,485
12,212,359
2
2
2
2
1
1
1
1
1
1
1
3
2
3
12,274,011
12,578,555
12,663,782
2
2
2
2
1
1
2
2
12,770,732
12,912,858
12,940,178
12,958,110
12,962,812
2
2
2
2
2
1
2
1
2
1
1
1
1
1
1
3
3
1
2
2
12,981,228
12,984,203
2
2
1
2
1
1
2
3
12,990,361
13,006,874
13,007,879
13,018,545
2
2
1
2
1
1
2
3
#NULL!
#NULL!
#NULL!
1
#NULL!
1
#NULL!
1
#NULL!
#NULL!
25 of 88
PanelID
S7_3
S8
S9
13,122,253
#NULL!
13,122,444
13,143,276
13,204,631
13,249,815
2
2
2
2
1
2
2
1
#NULL!
#NULL!
13,268,523
13,288,356
13,312,751
13,323,918
13,335,584
2
2
2
2
2
2
2
1
1
2
#NULL!
#NULL!
13,549,201
13,604,503
Filed 02/12/14 Page 123 of 185
S10
Q1
1
1
1
1
1
3
2
1
2
#NULL!
1
1
1
1
1
1
2
2
3
3
#NULL!
#NULL!
13,650,983
13,707,727
#NULL!
13,728,860
13,733,308
13,734,498
2
2
2
2
2
2
#NULL!
#NULL!
#NULL!
1
1
1
2
2
2
13,739,340
13,859,844
13,985,457
13,989,733
13,992,304
14,019,634
14,029,404
14,040,381
14,060,884
2
2
2
2
2
2
2
2
1
1
1
1
2
1
1
2
1
1
1
1
1
1
1
1
1
1
1
1
1
2
1
2
2
2
3
2
14,061,900
14,080,649
14,098,883
14,159,124
14,162,605
14,167,437
2
2
2
2
2
2
1
2
1
2
1
2
1
1
1
1
1
1
2
2
3
1
3
2
14,167,775
1
1
#NULL!
1
1
#NULL!
1
#NULL!
1
#NULL!
1
#NULL!
1
26 of 88
PanelID
S7_3
S8
S9
14,180,291
14,186,469
2
2
1
1
14,187,298
14,235,879
14,252,686
14,255,517
14,284,021
14,331,930
2
2
2
2
2
2
2
1
1
1
1
1
14,375,914
14,461,284
2
2
14,533,450
14,551,199
14,589,931
Filed 02/12/14 Page 124 of 185
S10
Q1
1
1
1
1
2
1
1
1
1
1
1
1
1
1
1
1
1
1
2
2
3
2
3
1
1
1
1
1
1
1
1
2
2
2
1
1
1
1
1
1
1
1
1
2
1
3
14,595,411
#NULL!
14,612,817
#NULL!
14,627,326
14,632,859
14,652,693
14,655,474
14,657,361
14,675,587
14,692,380
14,733,652
2
2
2
2
2
2
2
2
1
1
1
1
1
2
2
1
1
1
1
1
1
1
1
1
2
2
2
2
2
2
3
2
14,769,589
14,781,479
14,786,077
14,819,470
2
2
2
2
2
1
2
1
#NULL!
1
1
1
1
2
2
2
3
14,831,535
14,841,278
14,882,711
2
2
2
2
1
1
#NULL!
1
1
1
1
1
2
3
2
14,899,638
#NULL!
14,904,032
14,910,524
14,925,551
14,933,737
2
2
2
1
1
2
1
1
1
1
1
1
2
2
#NULL!
1
1
1
1
1
#NULL!
#NULL!
1
1
#NULL!
#NULL!
27 of 88
PanelID
S7_3
S8
S9
14,962,709
14,983,347
14,987,507
2
2
2
1
1
1
14,989,331
14,990,417
15,030,715
15,031,516
15,032,610
15,036,709
2
2
2
2
2
2
2
2
1
1
2
2
#NULL!
#NULL!
15,089,080
15,172,725
15,181,831
15,206,432
2
2
2
2
2
2
1
1
#NULL!
#NULL!
15,228,115
15,244,694
15,272,034
15,276,705
15,276,734
15,295,582
2
2
2
2
2
1
15,304,799
15,304,951
15,337,111
15,358,817
15,381,754
2
2
2
2
2
1
2
1
2
1
15,383,744
15,384,814
2
2
1
2
#NULL!
15,393,295
15,394,262
2
2
1
2
15,404,674
15,421,622
15,447,523
2
2
2
2
2
2
15,456,620
15,459,948
2
2
1
1
Filed 02/12/14 Page 125 of 185
S10
Q1
1
1
1
1
1
1
2
2
1
1
1
1
1
1
1
1
1
2
2
3
3
2
2
1
1
1
1
2
2
2
2
#NULL!
#NULL!
1
1
1
1
1
2
1
1
1
1
1
1
2
2
3
2
1
1
1
3
1
#NULL!
1
1
2
1
#NULL!
#NULL!
#NULL!
1
1
1
2
1
3
1
1
1
3
#NULL!
#NULL!
1
1
#NULL!
#NULL!
1
#NULL!
1
#NULL!
1
1
1
28 of 88
PanelID
S7_3
15,497,046
S8
S9
15,506,015
15,508,964
15,536,294
15,538,157
15,541,397
15,553,912
15,561,516
2
2
2
2
2
2
2
2
1
1
2
2
15,567,003
15,593,056
15,618,574
15,627,254
2
2
2
2
1
1
15,640,302
148,811,118
2
2
1
2
148,860,302
148,870,441
148,874,505
148,884,404
148,901,192
148,907,715
148,921,115
Filed 02/12/14 Page 126 of 185
S10
1
Q1
1
#NULL!
#NULL!
#NULL!
1
1
1
1
1
1
1
1
2
2
2
2
1
1
1
1
1
1
1
2
3
2
#NULL!
1
1
3
2
#NULL!
2
2
2
2
2
2
2
1
2
2
2
1
#NULL!
1
1
1
1
1
1
1
2
2
3
3
3
148,921,154
148,962,868
2
2
2
2
#NULL!
#NULL!
1
1
3
1
148,991,320
149,005,758
149,006,324
149,026,422
2
2
2
1
2
2
1
1
1
2
3
3
149,028,141
149,029,722
149,034,057
149,041,727
2
2
2
2
2
1
1
1
#NULL!
1
1
1
1
1
3
3
3
149,048,552
#NULL!
149,064,712
#NULL!
#NULL!
#NULL!
1
#NULL!
#NULL!
#NULL!
1
#NULL!
#NULL!
1
1
1
29 of 88
PanelID
S7_3
149,065,313
S8
2
S9
#NULL!
149,079,722
149,081,093
2
2
1
2
#NULL!
149,082,087
149,090,978
149,108,260
149,112,888
2
2
2
2
1
2
2
2
#NULL!
#NULL!
#NULL!
149,115,429
149,120,112
149,142,379
149,156,370
2
2
2
2
2
1
149,159,995
149,169,169
149,182,285
149,192,003
149,214,126
149,223,537
149,224,017
2
2
2
2
2
2
2
1
1
1
1
2
2
1
149,224,520
149,236,340
2
2
2
1
149,243,131
149,268,750
149,292,180
149,293,979
149,294,739
149,339,892
149,351,503
149,352,998
2
2
2
2
2
2
2
2
1
2
2
2
2
2
2
1
149,354,786
149,358,244
2
2
2
1
149,362,521
149,364,555
149,367,081
2
2
2
1
2
2
149,369,166
149,376,292
2
2
2
2
Filed 02/12/14 Page 127 of 185
S10
Q1
1
1
1
1
2
1
1
1
1
2
3
1
2
1
1
1
3
3
2
1
1
1
1
1
1
1
2
3
2
2
2
2
2
1
1
2
2
1
1
1
1
1
1
1
1
2
2
1
1
1
2
2
1
1
1
2
1
#NULL!
#NULL!
1
1
1
2
2
2
#NULL!
#NULL!
1
1
2
2
#NULL!
#NULL!
1
1
1
1
#NULL!
#NULL!
#NULL!
1
#NULL!
#NULL!
#NULL!
#NULL!
#NULL!
#NULL!
#NULL!
30 of 88
PanelID
S7_3
149,392,292
S8
1
S9
149,410,160
149,418,328
149,426,578
#NULL!
149,437,358
149,438,590
149,442,124
2
2
2
2
1
1
#NULL!
149,442,982
149,447,540
149,463,544
2
2
2
2
1
2
#NULL!
149,474,080
149,479,549
Filed 02/12/14 Page 128 of 185
S10
1
Q1
1
1
1
1
2
2
2
#NULL!
1
1
1
1
2
3
#NULL!
#NULL!
149,486,314
#NULL!
149,508,573
149,525,190
#NULL!
149,525,608
#NULL!
149,527,896
#NULL!
149,532,809
149,536,379
149,540,810
2
2
2
1
#NULL!
1
1
1
3
1
149,542,181
149,544,178
2
2
2
1
#NULL!
1
1
1
2
2
149,551,333
149,551,371
2
2
2
1
#NULL!
1
1
1
1
2
149,556,387
149,560,291
2
2
2
1
#NULL!
1
1
1
2
3
#NULL!
1
1
1
31 of 88
S8
S9
Filed 02/12/14 Page 129 of 185
PanelID
S7_3
149,568,676
S10
1
149,574,225
149,580,326
149,584,730
149,593,802
149,594,221
2
2
1
1
1
1
1
1
1
2
149,596,253
149,596,998
149,599,584
2
2
2
1
#NULL!
1
1
1
2
2
149,600,259
149,600,460
2
2
2
2
#NULL!
#NULL!
1
1
2
2
149,603,081
149,607,182
149,609,296
2
2
2
2
2
1
#NULL!
#NULL!
1
1
1
1
1
2
1
149,610,191
149,612,544
2
2
2
1
#NULL!
1
1
1
1
1
149,612,773
#NULL!
149,614,427
#NULL!
149,617,055
149,617,938
#NULL!
1
#NULL!
32 of 88
Q1
PanelID
149,621,469
S7_3
S8
S9
Filed 02/12/14 Page 130 of 185
S10
33 of 88
Q1
Filed 02/12/14 Page 131 of 185
Q2
PanelID
267,381
#NULL!
Q3
#NULL!
325,369
#NULL!
#NULL!
440,248
933,789
1,055,475
1,304,858
1,388,967
1,546,254
#NULL!
#NULL!
#NULL!
#NULL!
#NULL!
#NULL!
#NULL!
#NULL!
#NULL!
#NULL!
#NULL!
#NULL!
#NULL!
2,037,492
#NULL!
2,267,708
2,278,306 The package is similar
#NULL!
2,358,577
Same names for the different varieties of snack
2,395,479 bar.
#NULL!
2,409,634
#NULL!
2,570,345
#NULL!
2,657,499
#NULL!
2,725,392
#NULL!
2,911,304
#NULL!
2,942,291
#NULL!
#NULL!
I believe it is the same brand.
#NULL!
Close to the same see-through packaging.
#NULL!
#NULL!
#NULL!
#NULL!
#NULL!
#NULL!
These are very nice packages and I was looking

It is a unique set of packages but you could see for a special Valentine gift along these lines
Clif presenting these Mojo bars in something like anyway, so it is exciting to encounter new
products with better ingredients.
2,959,724 this.
#NULL!
#NULL!
2,978,067
3,005,946
3,259,291
3,278,015
3,395,829
#NULL!
#NULL!
#NULL!
#NULL!
#NULL!
#NULL!
#NULL!
#NULL!
3,399,773
3,463,458
#NULL!
#NULL!
#NULL!
#NULL!
3,491,510
#NULL!
#NULL!
3,546,329
#NULL!
#NULL!
#NULL!
3,673,984
4,049,556 Looks like the same kind of packaging.
#NULL!
4,148,033
4,251,893 N/A
They have the same flavors, and are both
4,357,938 healthy snack bars.
34 of 88
#NULL!
Almost same flavors.
#NULL!
na
no.
PanelID
Q2
Filed 02/12/14 Page 132 of 185
Q3
4,413,957
4,437,664
4,461,635
#NULL!
#NULL!
#NULL!
#NULL!
#NULL!
#NULL!
4,675,345
4,717,438
#NULL!
#NULL!
#NULL!
#NULL!
4,875,313
4,937,978
#NULL!
#NULL!
#NULL!
#NULL!
4,990,710
5,245,908 same labels
#NULL!
5,271,633
#NULL!
#NULL!
5,379,110
5,390,045
5,421,635 I think it is
5,434,451
5,604,123
5,718,187
#NULL!
#NULL!
#NULL!
#NULL!
#NULL!
name
no
#NULL!
#NULL!
#NULL!
#NULL!
#NULL!
#NULL!
#NULL!
5,730,336
#NULL!
10,037,158
10,048,420 they look the same
#NULL!
#NULL!
no
10,112,390
#NULL!
#NULL!
10,315,423
#NULL!
#NULL!
#NULL!
#NULL!
#NULL!
#NULL!
I think this would be in every store and people
10,955,032 would love to buy them.
#NULL!
11,020,699
#NULL!
#NULL!
#NULL!
#NULL!
10,353,762
10,638,794
10,831,252
10,878,531
11,045,719
#NULL!
Nothing
#NULL!
#NULL!
35 of 88
PanelID
Q2
Filed 02/12/14 Page 133 of 185
Q3
11,180,017
#NULL!
#NULL!
11,198,624
11,275,361
11,388,352
11,532,657
11,719,142
11,813,750
#NULL!
#NULL!
#NULL!
#NULL!
#NULL!
#NULL!
#NULL!
#NULL!
#NULL!
#NULL!
#NULL!
#NULL!
11,843,072
#NULL!
#NULL!
11,946,473
12,013,852
12,147,084
#NULL!
#NULL!
#NULL!
#NULL!
#NULL!
#NULL!
#NULL!
#NULL!
#NULL!
the packaging is similar and the product looks of
no
12,274,011 the same quality
12,163,377
12,164,485
12,212,359
12,578,555
12,663,782
#NULL!
#NULL!
#NULL!
#NULL!
#NULL!
#NULL!
#NULL!
#NULL!
12,770,732
#NULL!
12,912,858
12,940,178 The name and the color of the packaging.
#NULL!
12,958,110
#NULL!
12,962,812
#NULL!
#NULL!
No
#NULL!
#NULL!
12,981,228
12,984,203
#NULL!
#NULL!
#NULL!
#NULL!
12,990,361
#NULL!
#NULL!
13,006,874
#NULL!
#NULL!
13,007,879
13,018,545
#NULL!
#NULL!
#NULL!
#NULL!
36 of 88
PanelID
13,122,253
Q2
Filed 02/12/14 Page 134 of 185
Q3
#NULL!
#NULL!
#NULL!
13,122,444
#NULL!
13,143,276
I
can
see
the
labels.
13,204,631
#NULL!
13,249,815
They all have the Cliff brand and they all look
13,268,523 similar to one another
#NULL!
13,288,356
#NULL!
13,312,751
#NULL!
13,323,918
#NULL!
13,335,584
#NULL!
#NULL!
I am not brain dead.
#NULL!
none
#NULL!
#NULL!
#NULL!
#NULL!
13,549,201
#NULL!
#NULL!
13,604,503
#NULL!
#NULL!
13,650,983
#NULL!
#NULL!
13,707,727
#NULL!
#NULL!
13,728,860
13,733,308
13,734,498
#NULL!
#NULL!
#NULL!
#NULL!
#NULL!
#NULL!
13,739,340
#NULL!
#NULL!
13,859,844
13,985,457
13,989,733
13,992,304
14,019,634
14,029,404
14,040,381
14,060,884
Fruit and nut was on most of the packaging with

the exception of the chocolate bar I believe.
Looks like a higher quality of the same bars.
Nothing else
#NULL!
#NULL!
Looks like the same type wrapper
looks similiar to the other Kind Plus
#NULL!
#NULL!
#NULL!
#NULL!
#NULL!
#NULL!
#NULL!
#NULL!
#NULL!
#NULL!
#NULL!
14,061,900
#NULL!
14,080,649
#NULL!
14,098,883
14,159,124 same design and contents
#NULL!
14,162,605
#NULL!
14,167,437
packages and wording were identical, and they
14,167,775 had similar types of nuts.
37 of 88
#NULL!
#NULL!
#NULL!
nothing else
#NULL!
#NULL!
that's all.
PanelID
Q2
Filed 02/12/14 Page 135 of 185
Q3
#NULL!
14,180,291
14,186,469 brand
the colors and style tell me this gum or candy is
made for kids, meaning special care will go into
making sure it is safe. to be safe means many
14,187,298 rules and tests!!
#NULL!
14,235,879
#NULL!
14,252,686
#NULL!
14,255,517
#NULL!
14,284,021
#NULL!
14,331,930
The picture of the product...It may only be on the
border, but it resembles the bars from the first
14,375,914 pics...It looks like bird seed.
14,461,284 this is a very good product
#NULL!
14,533,450
14,551,199 Same packaging, which says fruit.
#NULL!
14,589,931
#NULL!
na
nothing else
#NULL!
#NULL!
#NULL!
#NULL!
#NULL!
No
na
#NULL!
No.
#NULL!
14,595,411
#NULL!
#NULL!
14,612,817
#NULL!
#NULL!
14,627,326
14,632,859
14,652,693
14,655,474
14,657,361
14,675,587
14,692,380
14,733,652
#NULL!
#NULL!
#NULL!
#NULL!
#NULL!
#NULL!
#NULL!
#NULL!
#NULL!
#NULL!
#NULL!
#NULL!
#NULL!
#NULL!
#NULL!
#NULL!
14,769,589
14,781,479
14,786,077
14,819,470
#NULL!
#NULL!
#NULL!
#NULL!
#NULL!
#NULL!
#NULL!
#NULL!
14,831,535
14,841,278
14,882,711
#NULL!
#NULL!
#NULL!
#NULL!
#NULL!
#NULL!
14,899,638
#NULL!
#NULL!
#NULL!
the package looks exactly the same as the kind
14,910,524 bars I saw eariler
#NULL!
14,925,551
#NULL!
14,933,737
14,904,032
38 of 88
#NULL!
the black is distinctive
#NULL!
#NULL!
PanelID
Q2
Filed 02/12/14 Page 136 of 185
Q3
#NULL!
14,962,709
#NULL!
14,983,347
14,987,507 Clif is on the packages of both sets of photos.
#NULL!
#NULL!
No.
14,989,331
14,990,417
15,030,715
15,031,516
15,032,610
15,036,709
#NULL!
#NULL!
#NULL!
#NULL!
#NULL!
#NULL!
#NULL!
#NULL!
#NULL!
#NULL!
#NULL!
#NULL!
15,089,080
15,172,725
15,181,831
15,206,432
#NULL!
#NULL!
#NULL!
#NULL!
#NULL!
#NULL!
#NULL!
#NULL!
15,228,115
#NULL!
#NULL!
because it is the exact same brand as the last

15,244,694 one that u just saw
15,272,034
#NULL!
no
#NULL!
THE PHOTOS LOOK LIKE THEY ARE THE
SAME BARS.
NO
#NULL!
15,276,705 THEY APPEAR THE SAME TO ME.

15,276,734 flavors of the bars are exactly the same
#NULL!
15,295,582
They are packaged in the same type of
no
15,304,799 packaging and the same colors are used.
#NULL!
15,304,951
#NULL!
15,337,111
#NULL!
15,358,817
#NULL!
15,381,754
They are two different brands. The first bar were
No
15,383,744 kind bars.
#NULL!
15,384,814
#NULL!
15,393,295
15,394,262 very similar packaging
#NULL!
#NULL!
#NULL!
#NULL!
#NULL!
#NULL!
no
#NULL!
15,404,674
15,421,622 Better design for sure!
#NULL!
15,447,523
#NULL!
No....................
#NULL!
The packaging looks very familiar and the flavors Again the packaging looks almost the same and
similar flavors
15,456,620 are very close to the same.
#NULL!
#NULL!
15,459,948
39 of 88
Q2
PanelID
15,497,046
Filed 02/12/14 Page 137 of 185
Q3
#NULL!
#NULL!
15,506,015
#NULL!
#NULL!
15,508,964
15,536,294
15,538,157
15,541,397
15,553,912 it's made by clif
15,561,516 similar packaging
#NULL!
#NULL!
#NULL!
#NULL!
#NULL!
#NULL!
#NULL!
#NULL!
15,567,003
#NULL!
#NULL!
15,593,056
15,618,574
15,627,254
#NULL!
#NULL!
#NULL!
#NULL!
#NULL!
#NULL!
15,640,302
148,811,118
#NULL!
#NULL!
#NULL!
#NULL!
148,860,302
148,870,441
148,874,505
148,884,404
148,901,192
148,907,715
148,921,115
no
no
#NULL!
I seen these particular bars near the produce
section at the stores (randalls)
#NULL!
#NULL!
#NULL!
#NULL!
#NULL!
#NULL!
No
#NULL!
#NULL!
#NULL!
#NULL!
#NULL!
148,921,154
148,962,868 Similar packaging
#NULL!
#NULL!
Coloring on packages
148,991,320
#NULL!
#NULL!
149,005,758
149,006,324
149,026,422
149,028,141
149,029,722
149,034,057
149,041,727
#NULL!
#NULL!
#NULL!
They had the exact same titles for each of the
different bars
#NULL!
#NULL!
#NULL!
#NULL!
#NULL!
#NULL!
no
#NULL!
#NULL!
#NULL!
149,048,552
#NULL!
#NULL!
149,064,712
#NULL!
#NULL!
40 of 88
Q2
PanelID
149,065,313
Filed 02/12/14 Page 138 of 185
Q3
#NULL!
#NULL!
149,079,722 The packaging and the flavors.

#NULL!
149,081,093
no
#NULL!
#NULL!
149,082,087
#NULL!
149,090,978
149,108,260 package design is similar.
#NULL!
149,112,888
#NULL!
#NULL!
no.
#NULL!
149,115,429
#NULL!
#NULL!
149,120,112
149,142,379
149,156,370
#NULL!
#NULL!
#NULL!
#NULL!
#NULL!
#NULL!
149,159,995
149,169,169
149,182,285
149,192,003
149,214,126
149,223,537
149,224,017
#NULL!
#NULL!
#NULL!
#NULL!
#NULL!
#NULL!
#NULL!
#NULL!
#NULL!
#NULL!
#NULL!
#NULL!
#NULL!
#NULL!
149,224,520
149,236,340
#NULL!
#NULL!
#NULL!
#NULL!
149,243,131
149,268,750
149,292,180
149,293,979
149,294,739
149,339,892
149,351,503
149,352,998
#NULL!
#NULL!
The packaging looks similar.
The flavors are the exact same
packaging and flavors look similar
#NULL!
#NULL!
It looks just like the KIND bars I saw earlier.
#NULL!
149,354,786
149,358,244 Very similar in style and look
#NULL!
#NULL!
They are both healthy.
The wrapping is the same as well
colors are similar
#NULL!
#NULL!
No.
#NULL!
Seems more natural and health oriented
149,362,521
149,364,555
149,367,081
#NULL!
#NULL!
#NULL!
#NULL!
#NULL!
#NULL!
149,369,166
149,376,292
#NULL!
#NULL!
#NULL!
#NULL!
41 of 88
Filed 02/12/14 Page 139 of 185
Q2
PanelID
149,392,292
#NULL!
Q3
#NULL!
149,410,160
#NULL!
#NULL!
149,418,328
#NULL!
#NULL!
149,426,578
#NULL!
#NULL!
#NULL!
#NULL!
#NULL!
The color and package design, as well as, the
149,442,982 shape of package and number of variety
#NULL!
149,447,540
#NULL!
149,463,544
#NULL!
#NULL!
#NULL!
149,437,358
149,438,590
149,442,124
149,474,080
No.
#NULL!
#NULL!
#NULL!
#NULL!
149,479,549 Both packages contained the same ingredients
They looked the same
149,486,314
#NULL!
#NULL!
149,508,573
#NULL!
#NULL!
149,525,190
#NULL!
#NULL!
#NULL!
Same packaging, the only thing different that I
149,527,896 noticed was the name
#NULL!
149,525,608
no
#NULL!
#NULL!
#NULL!
149,536,379
149,540,810 the same package
#NULL!
149,532,809
none
#NULL!
#NULL!
they both had the concept of fruits and nuts
149,551,333 mixed and had a similar design.
#NULL!
149,551,371
#NULL!
#NULL!
149,542,181
149,544,178
149,556,387
149,560,291
#NULL!
#NULL!
no
#NULL!
#NULL!
#NULL!
42 of 88
Q2
PanelID
#NULL!
149,568,676
Same or similiar packaging as the earlier snack
149,574,225 bars.
Filed 02/12/14 Page 140 of 185
Q3
#NULL!
no
The names of the flavors appear to be the same,

so I would guess they would need approval by
149,580,326 the first company to continue the same names. the packaging is similar
#NULL!
They look exactly the same as the previous
picture I saw. They look like they are made by
149,593,802 the same company.
#NULL!
149,594,221
149,584,730
#NULL!
These look delicious.

#NULL!
149,596,253
#NULL!
#NULL!
149,596,998
149,599,584
#NULL!
#NULL!
#NULL!
#NULL!
149,600,259
149,600,460
#NULL!
#NULL!
149,603,081 Somewhat similar looking packaging.

#NULL!
149,607,182
The
packaging
looks
the same.
149,609,296
#NULL!
#NULL!
Nope, that's it. Just had the impression it was the
same company. I could definitely be wrong
though.
#NULL!
No
The packaging of the two brands of snack bars

are extremely similar. The Kind and Clif bars in
the similar packaging are also the same type of
bars. By that I mean that they are both fruit and
nut bars. I know that Kind bars are organic and
from my experience I've only seen their fruit and
nut bars. The packaging of both snack bars, if
not from the same company, should differ more
149,610,191 than it does.
149,612,544 The packaging is almost identical
No. Really just the packaging that says to me

that these snack bars are made under the same
head.
The products are similar.
149,612,773
#NULL!
#NULL!
149,614,427
#NULL!
#NULL!
149,617,055
#NULL!
#NULL!
149,617,938
#NULL!
#NULL!
43 of 88
PanelID
149,621,469
Q2
Filed 02/12/14 Page 141 of 185
Q3
#NULL!
#NULL!
44 of 88
Q4
PanelID
267,381
#NULL!
325,369
#NULL!
Filed 02/12/14 Page 142 of 185
Q5
440,248
933,789
1,055,475
1,304,858
1,388,967
1,546,254
2
#NULL!
3
#NULL!
1 The packaging/colors are similar
1/
2
#NULL!
2
#NULL!
2,037,492
2,267,708
2,278,306
2,358,577
1
1
1
1
2,395,479
2,409,634
2,570,345
2,657,499
2,725,392
2,911,304
2,942,291
2,959,724
2,978,067
1 Exact same packaging and labels.

3
#NULL!
1 it was the exact same photo
3
#NULL!
1 same brand as seen before!
2
#NULL!
2
#NULL!
It obviously looks like a Trident package but a bit
more jazzed up than usual, with a lot of
interesting flavors and a unique way of
presenting them. It looks like it could be a
1 modern display of sugarless gum.
1 They were both Trident.
3,005,946
3,259,291
3,278,015
3,395,829
2
#NULL!
3
#NULL!
2
#NULL!
1 They are a different company
3,399,773
3,463,458
3
2
#NULL!
#NULL!
3,491,510
#NULL!
3,546,329
3,673,984
4,049,556
4,148,033
4,251,893
1 looks pretty much identical to what i saw

They have the same brand name, and keep a
1 consistent look.
3
#NULL!
1 same logo
1 Same
4,357,938
The packaging looks the same and I remember

the Trident brand from the earlier photo.
It was the same brand - Trident
Same brand and same packages
it is the same gum
#NULL!
45 of 88
PanelID
Q4
Filed 02/12/14 Page 143 of 185
Q5
The initial photo was a picture of Trident gum as
was the second photo. This seems to be a
rather foolish question... a lengthy screening
measure perhaps?
#NULL!
They looked the same and I recalled a flavor
this is the same picture of gum I saw earlier.
same flavors and everything
They are the same brand - Trident
4,413,957
4,437,664
4,461,635
1
2
1
4,675,345
4,717,438
1
1
4,875,313
4,937,978
All the package were the same. I noticed that the

one I believe it was spearmint had the ADA on
1 the package just like the other picture.
2
#NULL!
4,990,710
5,245,908
2
1 same label
5,271,633
1 I think trident and tic-tac from the same company
5,379,110
5,390,045
5,421,635
5,434,451
5,604,123
5,718,187
1
1
1
1
2
1
#NULL!
I saw pictures of Trident and I assume Trident is

made by the company that also makes Trident.
It looks the exact same
I don't know
Trident is Trident
#NULL!
looks the same.
5,730,336
10,037,158
10,048,420
2
#NULL!
1 Because it was the same photo from before.
2
#NULL!
10,112,390
#NULL!
10,315,423
10,353,762
10,638,794
10,831,252
10,878,531
1
1
1
3
Orbit gum is manufactured under the same

company that is responsible for making Tic Tacs.
I honestly believe that all of the gums, mints, and
candies are all made by the same
manufacturer.It might listed as a different name,
but it all returns back to the same manufacturer.
because it appears to be the same picture of
trident gum
trident logo looks same
They are the same brand
#NULL!
10,955,032
11,020,699
3
#NULL!
1 same brand name
I remember seeing these mints and gum
1 someplace
11,045,719
46 of 88
PanelID
Q4
Filed 02/12/14 Page 144 of 185
Q5
11,180,017
1 It's the same gum that I was shown before
11,198,624
11,275,361
11,388,352
11,532,657
11,719,142
11,813,750
3
#NULL!
2
#NULL!
3
#NULL!
1 Seems like it
1 The packages look the same or very similar.
1 it has the same look and logo
11,843,072
11,946,473
12,013,852
12,147,084
#NULL!
Both photos showed Trident Gum, thus made by
1 the same company.
3
#NULL!
2
#NULL!
12,163,377
12,164,485
12,212,359
3
3
3
12,274,011
1 its the same brand.
12,578,555
12,663,782
2
2
12,770,732
12,912,858
12,940,178
12,958,110
12,962,812
1
3
1
2
1
#NULL!
#NULL!
#NULL!
#NULL!
#NULL!
It's the same photo. They are all the same
packages of Trident.
#NULL!
The name Trident
#NULL!
I think that they were the same company
The photos show the exact flavors of Gum and
the same brand name. Oh, in regard to the
Altoids question, I thought the question was
asking if the same company produces also
produces Altoids. Moreover, the question made it
sound like that all of the products in the first three
photos were all made by the same company.
they have the same packeing
it is the same brand and type of chewing gum
that is being compared
Because it was the exact same picture, same
brand. Nothing was different, so I would assume
it is made by the same company because it was
the same gum.
12,981,228
12,984,203
1
1
12,990,361
13,006,874
13,007,879
13,018,545
1 Labeling looks exactly the same

1 The names are the same
47 of 88
PanelID
13,122,253
13,122,444
13,143,276
13,204,631
13,249,815
13,268,523
13,288,356
13,312,751
13,323,918
13,335,584
Q4
Filed 02/12/14 Page 145 of 185
Q5
I believe Orbit was the name on the other
1 packages too.
2
#NULL!
1 looks like the same picture
2
#NULL!
1 the word trident
These are not the same as the Trident gum as
1 the previous photo
1 they are both trident gum
3
#NULL!
3
#NULL!
1 because I bought orbits too
13,604,503
1 I don't know because why would we see it then

It's the exact same photo, same products, same
1 brand name.
13,650,983
#NULL!
13,707,727
#NULL!
13,728,860
13,733,308
13,734,498
13,739,340
2
#NULL!
1 It looks like the Orbit brand.
3
#NULL!
The name of the brand is the same as before.
The packages look similar in color and flavor
1 name.
13,859,844
13,985,457
13,989,733
13,992,304
14,019,634
14,029,404
14,040,381
14,060,884
1
3
1
2
1
3
1
2
14,061,900
14,080,649
14,098,883
14,159,124
14,162,605
14,167,437
2
#NULL!
2
#NULL!
3
#NULL!
2
#NULL!
3
#NULL!
1 Various flavors of trident gums
14,167,775
13,549,201
MOST of the same flavors really..

#NULL!
What was shown was Trident
#NULL!
both photos were of trident
#NULL!
seeing it in grocery
#NULL!
#NULL!
48 of 88
14,180,291
14,186,469
Q5
The naming of the gum flavors and the way they
1 are laid out.
1 it was one of the pictures
14,187,298
14,235,879
14,252,686
14,255,517
14,284,021
14,331,930
it looks like a very professional made gum with

packaging that is expertly made.
#NULL!
They all look the same as before.
its the same picture
#NULL!
#NULL!
PanelID
Q4
Filed 02/12/14 Page 146 of 185
1
2
1
1
2
2
14,533,450
14,551,199
14,589,931
It is the same picture as the first one. Seems like

1 a trick question.
1 very good product alot
I am and have been aware of the brand and the
1 packaging is identical.
1 It looks like the same packaging.
3
#NULL!
14,595,411
#NULL!
14,612,817
#NULL!
14,627,326
14,632,859
14,652,693
14,655,474
14,657,361
14,675,587
14,692,380
14,733,652
1
1
1
2
2
3
2
1
I remember the name of the gum and packaging.

They are the same picture, it's trident.
because it is the same as the first one I saw
#NULL!
#NULL!
#NULL!
#NULL!
They are both mint gums and similar flavors.
14,769,589
14,781,479
14,786,077
14,819,470
2
#NULL!
1 It's the same picture!
1 It has the exact same package
1 they are the same
14,831,535
14,841,278
14,882,711
1 They both offer similar flavors.

3
#NULL!
1 They are the same brand.
14,899,638
14,375,914
14,461,284
14,904,032
#NULL!
I've used orbit gum and the packages/flavors
1 sound familiar
14,910,524
14,925,551
14,933,737
3
2
2
#NULL!
#NULL!
#NULL!
49 of 88
PanelID
Q4
Filed 02/12/14 Page 147 of 185
Q5
15,089,080
15,172,725
15,181,831
15,206,432
2
#NULL!
3
#NULL!
1 Same name, packages look alike.
Both said Trident in large prominent letters; it's a
trademarked name, so unless their is counterfeit
1 gum, it should be the same.
1 Both photos appear to be the same.
1 trident
3
#NULL!
1 looks the same design and layout
1 The name of the company is on the package.
because it was the same brand and flavors of
1 gum
1 It is a widely sold brand of gum.
3
#NULL!
2
#NULL!
15,228,115
1 it was the same brand/ same pic
15,244,694
15,304,799
15,304,951
15,337,111
15,358,817
15,381,754
1 its the same exact chewing gum

The brand is clear in both pictures and the
1 packaging is the same.
THIS IS THE SAME BRAND I SAW IN THE
1 PHOTOS EARLIER.
2
#NULL!
1 it just fits the fit
The colors were very similar to each other. They
1 both looked a lot alike.
2
#NULL!
1 It's the same picture of Trident gum.
3
#NULL!
1 same name on both pictures of the products
15,383,744
15,384,814
1 The packages seem to be the same

1 It is the same Trident
14,962,709
14,983,347
14,987,507
14,989,331
14,990,417
15,030,715
15,031,516
15,032,610
15,036,709
15,272,034
15,276,705
15,276,734
15,295,582
15,393,295
15,394,262
15,404,674
15,421,622
15,447,523
15,456,620
15,459,948
it is the same photo but the gum is in a different

1 order. they are both the brand Trident
2
#NULL!
The name is exactly the same and the packaging
is the same. Very similar. They were both Trident
1 brands.
2
#NULL!
3
#NULL!
They are the same types of chewing gum in the
same flavors with the exact same Trident Brand
1 as before
2
#NULL!
50 of 88
Q4
PanelID
15,497,046
Filed 02/12/14 Page 148 of 185
15,506,015
Q5
1 look similiar
It looks nearly or exactly the same, doesn't seem
1 to have any negative imaging.
15,508,964
15,536,294
15,538,157
15,541,397
15,553,912
15,561,516
2
1
1
2
1
1
15,567,003
#NULL!
the name
They are both Trident
#NULL!
it's made by trident
it is the same gum I saw in the first picture
The same company that make tic-tic make Orbit
1 chewing gum.
15,593,056
15,618,574
15,627,254
2
#NULL!
1 it looks like the pacakage
3
#NULL!
15,640,302
148,811,118
2
1 Says trident
#NULL!
148,860,302
#NULL!
148,870,441
148,874,505
148,884,404
148,901,192
148,907,715
148,921,115
3
#NULL!
2
#NULL!
1 It was both Trident gums pictured.
3
#NULL!
2
#NULL!
3
#NULL!
148,921,154
148,962,868
The gum is the same as was shown in the earlier

1 photo, so the company must be the same.
1 Coloring on boxes of gum
149,005,758
149,006,324
149,026,422
Same brand, so must be the same company,

1 eh?
I have purchased Trident before and some of the
1 flavors look familiar.
1 don't know
1 Same colors, names, and casing.
149,028,141
149,029,722
149,034,057
149,041,727
1 it was the same pic as earlier

3
#NULL!
2
#NULL!
3
#NULL!
149,048,552
#NULL!
149,064,712
#NULL!
148,991,320
51 of 88
Q4
PanelID
149,065,313
149,079,722
149,081,093
1
2
149,082,087
149,090,978
149,108,260
149,112,888
1
1
3
1
149,115,429
149,120,112
149,142,379
149,156,370
1 They have similar styles.

1 the fda will not allow this to happen.
2
#NULL!
149,159,995
149,169,169
149,182,285
149,192,003
149,214,126
149,223,537
149,224,017
2
1
1
1
2
2
1
149,224,520
149,236,340
Filed 02/12/14 Page 149 of 185
Q5
#NULL!
It's the exact same photo of the gum(s) I initially
saw.
#NULL!
Because it's the same company why wouldn't i
tbe?
dont know
#NULL!
It's the same picture
#NULL!
#NULL!
its the same gum i saw in the first photo
They look exactly the same.
Same brand
#NULL!
#NULL!
It has the name on it.
According to my memory, these are the same
1 product, maybe in a different order only.
2
#NULL!
It is the same brand, unless I am understanding
wrong. The photo I saw of the gum BEFORE
was Trident, so was this one.If I am mistaken
and you are referring to the TicTacs, then NO, I
think it is a different company.
#NULL!
They are the same picture.
They have similar flavors
It looks like the same picture
#NULL!
#NULL!
I saw this picture earlier.
149,243,131
149,268,750
149,292,180
149,293,979
149,294,739
149,339,892
149,351,503
149,352,998
1
2
1
1
1
2
3
1
149,354,786
149,358,244
2
3
149,362,521
149,364,555
149,367,081
1 it's the same picture with the same brand name

2
#NULL!
1 most gum is made by the same manufacturer
The chewing in the first photo is the exact same
brand and flavors as the ones in the photo that
1 was just shown.
1 Because iv seen them before
149,369,166
149,376,292
#NULL!
#NULL!
52 of 88
Q4
PanelID
149,392,292
Filed 02/12/14 Page 150 of 185
Q5
2
149,410,160
#NULL!
There is the same name on the packages of
1 gum.
149,418,328
149,426,578
I remember that the previous brand was Trident

and this brand is also trident. Also, the packaging
1 is almost identical (foil-wrapped, rectangular).
#NULL!
149,442,982
149,447,540
149,463,544
2
#NULL!
2
#NULL!
1 I thought so. They look the same.
The color, FDA approval on one of the packages,
1 the type font
2
#NULL!
1 its the same company
149,474,080
#NULL!
149,479,549
#NULL!
149,486,314
Because the photo shows all the packs of Trident

1 and it was the same as in the earlier photo.
149,508,573
149,525,190
149,437,358
149,438,590
149,442,124
149,525,608
149,527,896
149,532,809
149,536,379
149,540,810
149,542,181
149,544,178
149,551,333
149,551,371
149,556,387
149,560,291
#NULL!
#NULL!
because i was observing the photos from the
1 original images.
1 It is the same picture that was shown earlier.
I chew Trident chewing gum so this is relative to
1 chewing gum.
The brand name is the same. The flavors are the
1 same and the packaging looks the same.
1 Tridents are the same in both photos
the gum wrapper is different but the flavors are

1 the same.
1 I heard about it
they both focus on help improving the cleanliness
1 of your mouth
3
#NULL!
It is the same photo that I saw. Trident was the
1 gum that I viewed
2
#NULL!
53 of 88
Q4
PanelID
149,568,676
Q5
1 just believing the advertisments
149,574,225
149,580,326
149,584,730
Filed 02/12/14 Page 151 of 185
#NULL!
#NULL!
They all look the same as the 1st set of
1 packaging.
149,596,253
Yes its actually the same gum in the previous

1 picture.
1 it is the same brand
The packaging is the same, the name of the gum
is the same. It looks to be the same as the one
1 shown to me previously.
149,596,998
149,599,584
The flavors are entirely the same and the brand

1 was the same, wasn't it? My memory is awful.
1 the wrappers look the same
149,600,259
149,600,460
1 The colors looks the same.

2
#NULL!
149,603,081
149,607,182
149,609,296
2
#NULL!
1 It's the same photo
2
#NULL!
149,610,191
149,612,544
That IS the same gum from the earlier picture.

All of the Trident gum packages are exactly the
same and therefore is made under the
sponsorship and approval of the Trident
1 company.
1 It is the same picture as before.
149,612,773
#NULL!
149,614,427
#NULL!
149,617,055
#NULL!
149,617,938
#NULL!
149,593,802
149,594,221
54 of 88
PanelID
149,621,469
Q4
Filed 02/12/14 Page 152 of 185
Q5
In the photos that were presented to me earlier,
one of the pictures contained 5 packs of Trident
1 gum.
55 of 88
Filed 02/12/14 Page 153 of 185
Q6
PanelID
267,381
#NULL!
325,369
#NULL!
#NULL!
#NULL!
1
1
1
3
1
2
440,248
933,789
1,055,475 n/a
1,304,858 no
1,388,967
1,546,254
2,037,492
2,267,708
2,278,306
2,358,577
Q7
#NULL!
#NULL!
The flavors are all named the same as in the

earlier photo.
Same flavors and same packaging
no
nope
2,395,479 No.
#NULL!
2,409,634
2,570,345 no
#NULL!
2,657,499
2,725,392 same flavors
#NULL!
2,911,304
#NULL!
2,942,291
Hopefully by now they have gotten rid of the
artificial sweeteners / ingredients and using
something truly natural and non-toxic so this
would be a good showcase for presenting it to a
2,959,724 most willing consumer.
2,978,067 No
2
2
2
1
2
3
2
1
2
1
1
1
2
3,005,946
3,259,291
3,278,015
3,395,829 none
#NULL!
#NULL!
#NULL!
1
3
2
2
3,399,773
3,463,458
#NULL!
#NULL!
1
3
3,491,510
#NULL!
3,546,329 name is same color combinations look the same
3,673,984 Not that i can think of..

#NULL!
4,049,556
4,148,033 nothing
4,251,893 na
2
1
1
2
#NULL!
4,357,938
56 of 88
PanelID
Q6
Filed 02/12/14 Page 154 of 185
Q7
4,413,957 No
#NULL!
4,437,664
Trident
was
same
name
4,461,635
2
1
2
4,675,345 nothing else

4,717,438 No
2
2
4,875,313 nothing else, thank you.

#NULL!
4,937,978
2
1
#NULL!
4,990,710
graphics
and
font
are
the same as are flavors
5,245,908
1
1
5,271,633 no
5,379,110
5,390,045
5,421,635
5,434,451
5,604,123
5,718,187
no
nothing else
no
No, Trident has a familiar look
#NULL!
no
3
2
1
2
1
1
5,730,336
10,037,158 nope.
10,048,420
#NULL!
#NULL!
1
2
1
10,112,390
#NULL!
10,315,423 Nothing further.
10,353,762 n/a
10,638,794 no
10,831,252 no
10,878,531
2
2
2
1
10,955,032
11,020,699 appeared identical
#NULL!
#NULL!
3
2
11,045,719 no
57 of 88
Q6
no, it's the same gum in the same flavors in the
11,180,017 same order
PanelID
#NULL!
11,198,624
#NULL!
11,275,361
#NULL!
11,388,352
11,532,657 No
11,719,142 No.
11,813,750 colors and font are similar along with flavors
Filed 02/12/14 Page 155 of 185
Q7
3
1
1
3
2
3
3
11,843,072
#NULL!
11,946,473 no
12,013,852
12,147,084
#NULL!
#NULL!
2
1
2
12,163,377
12,164,485
12,212,359
#NULL!
#NULL!
#NULL!
1
1
1
12,274,011 no
12,578,555
12,663,782
#NULL!
#NULL!
1
1
12,770,732 No, the photos looked the same.

#NULL!
12,912,858
12,940,178 I remember the packaging as well.
#NULL!
12,958,110
12,962,812 no
3
3
2
1
3
12,981,228 No.
12,984,203 no
3
1
12,990,361 N/A
13,006,874 no
13,007,879 not really

13,018,545 the packages are the same
1
2
58 of 88
PanelID
Q6
Q7
13,122,253 no
13,122,444
13,143,276 no
13,204,631
13,249,815 not sure
13,268,523 none
13,288,356 no
13,312,751
13,323,918
13,335,584 none
Filed 02/12/14 Page 156 of 185
1
#NULL!
1
2
2
2
#NULL!
1
3
1
1
1
#NULL!
#NULL!
13,549,201 Nope
13,604,503 No.
13,650,983
#NULL!
13,707,727
#NULL!
#NULL!
13,728,860
13,733,308 no
#NULL!
13,734,498
The images on the package were similar to
before, such as the peppermint leaf and the red
13,739,340 and white swirl mint.
13,859,844
13,985,457
13,989,733
13,992,304
14,019,634
14,029,404
14,040,381
14,060,884
Nothing else
1
1
1
1
3
1
1
2
1
1
1
#NULL!
Same gum
#NULL!
no
#NULL!
no
#NULL!
14,061,900
14,080,649
14,098,883
14,159,124
14,162,605
14,167,437 na
#NULL!
#NULL!
#NULL!
#NULL!
#NULL!
1
1
3
1
3
2
14,167,775
#NULL!
59 of 88
PanelID
Q6
Q7
14,180,291 no
14,186,469 na
14,187,298
14,235,879
14,252,686
14,255,517
14,284,021
14,331,930
Filed 02/12/14 Page 157 of 185
2
1
the detail of the art or deign is very well made, a

company that is authorize would only be capable
of doing it.
#NULL!
no
nothing
#NULL!
#NULL!
1
1
2
2
1
1
14,375,914 no
14,461,284 none
2
1
14,533,450 No
14,551,199 No.
14,589,931
#NULL!
2
3
3
14,595,411
#NULL!
14,612,817
#NULL!
14,627,326
14,632,859
14,652,693
14,655,474
14,657,361
14,675,587
14,692,380
14,733,652
I remember seeing the picture.

no
no
#NULL!
#NULL!
#NULL!
#NULL!
No
2
2
2
1
1
1
1
1
#NULL!
14,769,589
14,781,479 Nope
14,786,077 no
14,819,470 nothing comes to mind
1
2
2
3
14,831,535 Companies today offer many different products.

#NULL!
14,841,278
14,882,711 They have similar packaging.
1
1
2
14,899,638
#NULL!
14,904,032 no
14,910,524
14,925,551
14,933,737
1
#NULL!
#NULL!
#NULL!
2
1
1
60 of 88
PanelID
Q6
14,962,709
14,983,347
14,987,507 No.
14,989,331
14,990,417
15,030,715
15,031,516
15,032,610
15,036,709
Filed 02/12/14 Page 158 of 185
Q7
#NULL!
#NULL!
1
1
2
no
no
no
2
3
1
2
2
3
#NULL!
no
nope
15,089,080 no
15,172,725 It wouldn't make sense otherwise.
#NULL!
15,181,831
#NULL!
15,206,432
same flavors. actually I'm somewhat confused
with these questions of which brand am I
15,228,115 referencing
15,244,694 no
15,272,034 nope
15,276,705 NO
15,276,734
15,295,582 nothing in specific
15,304,799 NO
15,304,951
15,337,111 No.
15,358,817
15,381,754 both orbit
2
2
3
2
2
1
1
#NULL!
1
2
2
1
1
#NULL!
#NULL!
15,383,744 The flavors seem to be the same as well.

15,384,814 No
the flavors were cinnamon, sweet mint, winter
mint, spear mint, and peppermint. I think
15,393,295 anyways
#NULL!
15,394,262
2
3
15,404,674 Nothing else

15,421,622
15,447,523
2
1
1
#NULL!
#NULL!
Again just the same flavors the same packaging

15,456,620 that says Trident across the front
#NULL!
15,459,948
61 of 88
2
1
2
1
Q6
PanelID
15,497,046 no
Q7
2
15,506,015 not really.

15,508,964
15,536,294
15,538,157
15,541,397
15,553,912
15,561,516
#NULL!
no
They have similar flavors
#NULL!
no
no
1
2
3
1
2
3
15,567,003 No.
15,593,056
15,618,574 no
15,627,254
Filed 02/12/14 Page 159 of 185
1
#NULL!
1
3
2
#NULL!
#NULL!
15,640,302
148,811,118 Same colors and pictures on package
1
2
148,860,302
#NULL!
148,870,441
148,874,505
148,884,404 No.
148,901,192
148,907,715
148,921,115
#NULL!
#NULL!
3
1
2
3
1
1
#NULL!
#NULL!
#NULL!
148,921,154 No.
148,962,868 Labeling
Colors are similar, that help? When you asked
about my buying gum earlier, that was me. My
148,991,320 wife gets the stuff I said no on.
149,005,758 All the packages look legit.

149,006,324 no
149,026,422 The cases were the same size.
2
1
2
149,028,141 nope
149,029,722
149,034,057
149,041,727
#NULL!
#NULL!
#NULL!
3
3
1
1
149,048,552
#NULL!
149,064,712
#NULL!
62 of 88
3
1
Filed 02/12/14 Page 160 of 185
Q6
PanelID
149,065,313
#NULL!
149,079,722 no
149,081,093
#NULL!
3
1
149,082,087 no
149,090,978 nothing
149,108,260
149,112,888 no
Q7
2
3
3
2
#NULL!
#NULL!
I think that it would make sense if they were
149,120,112 owned by the same company.
149,142,379 none
#NULL!
149,156,370
149,115,429
149,159,995
149,169,169
149,182,285
149,192,003
149,214,126
149,223,537
149,224,017
#NULL!
no
no
No
#NULL!
#NULL!
no
I think there is a possibility that the packaging
149,224,520 could have a slightly different or updated look.
#NULL!
149,236,340
1
3
1
1
2
2
1
1
1
2
2
1
No
No
the flavors were the same
#NULL!
#NULL!
No.
2
1
2
2
2
1
1
3
149,354,786
149,358,244
#NULL!
#NULL!
1
1
149,362,521 no
149,364,555
149,367,081 same concept
#NULL!
2
2
1
149,243,131
149,268,750
149,292,180
149,293,979
149,294,739
149,339,892
149,351,503
149,352,998
Nope
#NULL!
The colors and pictures and they all are the

149,369,166 brand Trident.
149,376,292 no
63 of 88
2
1
Filed 02/12/14 Page 161 of 185
Q6
Q7
PanelID
#NULL!
149,392,292
The other two items did not have the brand name
149,410,160 as the same as the ones I saw earlier
149,418,328
#NULL!
2
1
149,426,578 At least of few of the flavors looked very similar.

149,437,358
149,438,590
149,442,124 no
#NULL!
#NULL!
2
1
1
1
149,442,982 No.
149,447,540
149,463,544 no...
#NULL!
1
1
3
149,474,080
#NULL!
149,479,549
#NULL!
149,486,314 The flavors were all the same as well.
149,508,573
#NULL!
#NULL!
i have read the tittle on the product and observed
149,525,608 the color and flavor of the product.
149,527,896 no
149,532,809 n/a
149,536,379 no
149,540,810 no
2
2
149,542,181 Nothing else.

149,544,178 I believe they are from the same company
1
1
149,551,333 no
149,551,371
#NULL!
1
2
149,556,387 I saw 2 trident photos

#NULL!
149,560,291
2
1
149,525,190
64 of 88
Q6
PanelID
149,568,676 no
Filed 02/12/14 Page 162 of 185
Q7
2
149,574,225
#NULL!
149,580,326
#NULL!
149,584,730 They're all Trident brand.
149,593,802 nothing else.

149,594,221 it has the same packaging
3
2
149,596,253 no
149,596,998 N/A
149,599,584 nope
2
2
149,600,259 I didn't notice the actual designs, just the colors.

#NULL!
149,600,460
2
2
149,603,081
149,607,182 it's the same item
149,609,296
#NULL!
1
2
2
#NULL!
149,610,191 No.
149,612,544 No
2
2
149,612,773
#NULL!
149,614,427
#NULL!
149,617,055
#NULL!
149,617,938
#NULL!
65 of 88
PanelID
Q6
Filed 02/12/14 Page 163 of 185
Q7
149,621,469 No.
66 of 88
Q8
PanelID
267,381 Same company that i saw
1st round of pictures was Tic Tac, this round is
325,369 Tic Tac
440,248
933,789
1,055,475
1,304,858
1,388,967
1,546,254
It looks like the same packaging.

They were both Tic Tacs.
same name/packaging
#NULL!
Because it is the same brand.
#NULL!
#NULL!
2,037,492
#NULL!
2,267,708
#NULL!
2,278,306
2,358,577 I thought it was the same company.
3,005,946
3,259,291
3,278,015
3,395,829
3,399,773
3,463,458
3,491,510
3,546,329
Q9
No, but Tic tacs all the time though
No
No, although maybe there is a chance there is a
small difference that I failed to notice.
No.
n/a
#NULL!
Nope.
#NULL!
#NULL!
#NULL!
#NULL!
nope
#NULL!
2,395,479
#NULL!
2,409,634
#NULL!
2,570,345
2,657,499 they look alike in packaging
#NULL!
2,725,392
2,911,304 Because it is by Tic Tac.
2,942,291 its exactly the same
2,959,724
2,978,067
Filed 02/12/14 Page 164 of 185
#NULL!
#NULL!
#NULL!
no
#NULL!
No
no
It does not look that far afield from the typical

Altoids tin or package so you could see them
offer this to the general public by now.
#NULL!
Tic Tac is the same brand the orbit brand was
different from Trident.
#NULL!
#NULL!
#NULL!
It seems like the same brand and flavors of
mints.
#NULL!
i don't think clif makes the first bars or trident
makes orbit.
I especially like the tins as you can reuse them

so I hope they do have these and get rid of the
artificial junk in the process, to restore consumer
confidence.
#NULL!
no
#NULL!
#NULL!
#NULL!
no
#NULL!
no
#NULL!
#NULL!
#NULL!
3,673,984
4,049,556 Same exact as in the previous picture.
4,148,033 they look exactly the same
#NULL!
4,251,893
They are the same mints that were in the first
4,357,938 photo.
67 of 88
#NULL!
no
nothing
#NULL!
no.
PanelID
Q8
Filed 02/12/14 Page 165 of 185
Q9
4,413,957
4,437,664 Same brand
4,461,635
#NULL!
#NULL!
#NULL!
#NULL!
4,675,345
4,717,438
#NULL!
#NULL!
#NULL!
#NULL!
Not that I know of
#NULL!
#NULL!
4,875,313
NO.
4,937,978 They were both tic tacs.
Same packaging, same product. Unless my mind
No
4,990,710 deceives me, both were tic-tacs
same
labels
colors are the same
5,245,908
#NULL!
#NULL!
#NULL!
5,379,110
#NULL!
5,390,045
5,421,635 I just know the name.
#NULL!
5,434,451
5,604,123 The brand name
5,718,187 because it looks the same
#NULL!
#NULL!
5,271,633
no
#NULL!
No
no
5,730,336 Because they were the same items

#NULL!
10,037,158
I think the first photo and second photo of mint
10,112,390 are the same, they are both tic tac
The items were the same flavor and same layout

#NULL!
no
No
The label indicated on the mint clearly gives it

away. Aesthetically speaking, both products look
No further details come to mind.
10,315,423 exactly the same.
#NULL!
10,353,762
#NULL!
10,638,794
#NULL!
10,831,252
10,878,531 because it's a familiar brand name
#NULL!
#NULL!
#NULL!
no
10,955,032
11,020,699
#NULL!
#NULL!
#NULL!
#NULL!
11,045,719
#NULL!
#NULL!
68 of 88
PanelID
11,180,017
11,198,624
11,275,361
11,388,352
11,532,657
11,719,142
11,813,750
Q8
Filed 02/12/14 Page 166 of 185
Q9
#NULL!
If i'm understanding the question, TicTacs are
what was shown in the original 3 photos - the
mint option, as is this photo.
They appeared to be the exact same product.
#NULL!
#NULL!
#NULL!
#NULL!
11,843,072 I saw the same exact image earlier with tic tac
#NULL!
11,946,473
12,013,852 it is the same brand
#NULL!
12,147,084
The mints I saw earlier were Tic Tacs. These
mints here were also Tic Tacs and the flavors
12,163,377 and packaging looked the same.
12,164,485 Same packaging
#NULL!
Both pictures were the same and made by the
same brand . I didn't notice any differences
12,578,555 between them
12,663,782 It's the same picture. Tic Tac, same flavors.
#NULL!
nothing else
The both appeared to be Tic Tacs
#NULL!
#NULL!
#NULL!
#NULL!
I like tic tac
#NULL!
no
#NULL!
no
No
no
#NULL!
12,274,011
#NULL!
12,770,732
#NULL!
12,912,858
#NULL!
12,940,178
12,958,110 they are both tic tacs
#NULL!
12,962,812
they looked the same in both pictures with the

same brand name
no
#NULL!
#NULL!
#NULL!
no
#NULL!
#NULL!
12,981,228
no
12,984,203 they are colorful
once again, i am viewing the same picture of the
N/A
12,990,361 same thing
13,006,874
#NULL!
#NULL!
#NULL!
13,007,879 I've seen the tic tacs before & have bought them not really
#NULL!
13,018,545
69 of 88
#NULL!
PanelID
13,122,253
13,122,444
13,143,276
13,204,631
13,249,815
13,268,523
13,288,356
13,312,751
13,323,918
13,335,584
Q8
Becausse I think I recall TicTac on the other
photos.
Because the packaging looks exactly the same
as the mints in the previous photo.
#NULL!
#NULL!
#NULL!
They all say Tic Tac
13,739,340
#NULL!
13,859,844
13,985,457
13,989,733
13,992,304
14,019,634
14,029,404
14,040,381
14,060,884
Looks like the same exact group of mints to me.

#NULL!
Fresh breath mints are the same
Same brand I saw previously.
#NULL!
The brand Tic Tac
I believe I have heard that
not sure
I saw the picture of the tic tacs before and its a
brand that I purchace from time to time.
The brand name and logo are the same
#NULL!
same shape and colors
#NULL!
#NULL!
they were both tic tacs, and had the same colors
and flavors.
14,061,900
14,080,649
14,098,883
14,159,124
14,162,605
14,167,437
14,167,775
It was the same brand I think TicTac

#NULL!
#NULL!
#NULL!
#NULL!
13,728,860
13,733,308
13,734,498
13,707,727
No
none
#NULL!
They are the same packaging, design and
flavors as previously.
The brands names and logos are obviously
different in the first two and the same in the last
brand featured.
Both pictures looked the same - they both
showed five boxed of tic tacs. I'm pretty sure the
makers of Tic Tacs make Tic Tacs.
It looks like the Tic Tac brand.
same name
13,650,983
Q9
#NULL!
both tic tac

they look like the would be
Because I those are what I bought
Because the box and the tins look authentic and
13,549,201 they don't look fake
13,604,503
Filed 02/12/14 Page 167 of 185
same color
no
trident
nope
#NULL!
From what I can remember they are the same
brand.
no
Nope
no
same packagaing
#NULL!
70 of 88
Nothing else
#NULL!
none
no
#NULL!
No
no
no
nothing else comes to mind
The packaging also looks the same
#NULL!
nothing else
#NULL!
#NULL!
Same type of packaging.
PanelID
Q8
Q9
#NULL!
14,180,291
14,186,469 name, type, design
14,187,298
14,235,879
14,252,686
14,255,517
14,284,021
14,331,930
Filed 02/12/14 Page 168 of 185
#NULL!
style
I have seen this product and it has legal labels

on them!
They look exactly the same.
#NULL!
#NULL!
They are the same
same type of flavors
#NULL!
14,375,914
14,461,284 because i like this product a lot
nothing else
Photo is the same?
#NULL!
#NULL!
no
just mints in in dif containers
#NULL!
none
#NULL!
#NULL!
#NULL!
#NULL!
#NULL!
#NULL!
Because they have the same brand name of Tic The packaging looks the same and the flavors
varieties are also the same.
14,595,411 Tac.
14,533,450
14,551,199
14,589,931
14,612,817 It was the same as I looked at before - tic tacs

14,627,326
14,632,859
14,652,693
14,655,474
14,657,361
14,675,587
14,692,380
14,733,652
#NULL!
#NULL!
#NULL!
they were both tic tac
same brand
I believe they were the same product.
tic tac same brand in both the pictures
all the mints are by Tic Tac.
no
#NULL!
#NULL!
#NULL!
no
no
Same packaging, flavors, etc.
nothing
No
It looks like the same brand in the other photo.

14,769,589 The mints shape/colors are also the same.
#NULL!
14,781,479
#NULL!
14,786,077
#NULL!
14,819,470
They both are quality products and offer similar
14,831,535 flavors.
14,841,278 the mints are good
#NULL!
14,882,711
They were identical and both were the Tic Tac
14,899,638 brand
I've purchased some of these flavors, so I think
14,904,032 they exist
#NULL!
14,910,524
14,925,551 Both were tic tac brands
14,933,737 looks like it
That's about it.

#NULL!
#NULL!
#NULL!
Companies today offer several different versios
of a product.
no
#NULL!
And the same flavors as well
No
#NULL!
no
no
71 of 88
Q8
It looked like the same exact packaging and
14,962,709 labels.
14,983,347 I remember the packages I first looked at.
#NULL!
14,987,507
PanelID
#NULL!
14,989,331
#NULL!
14,990,417
15,030,715 ?TGhey have similar design.
#NULL!
15,031,516
#NULL!
15,032,610
#NULL!
15,036,709
Filed 02/12/14 Page 169 of 185
Q9
I would assume it's the same brand.
no
#NULL!
#NULL!
#NULL!
no
#NULL!
#NULL!
#NULL!
15,089,080
15,172,725
15,181,831
15,206,432
#NULL!
#NULL!
#NULL!
#NULL!
#NULL!
#NULL!
#NULL!
#NULL!
15,228,115
#NULL!
#NULL!
i dont know if i made the correct choices you
guys should re word the question a little better
15,244,694 it is thee exact same question.

15,272,034
#NULL!
#NULL!
#NULL!
15,276,705
Same
picture
as
before
15,276,734
15,295,582 it's not that complicated
I think I saw the same picture of mints both
15,304,799 times.
#NULL!
15,304,951
#NULL!
15,337,111
15,358,817 it is the same brand depicted earlier
15,381,754 looks the same to me
15,383,744
15,384,814
#NULL!
#NULL!
15,393,295
15,394,262 similar packaging
#NULL!
#NULL!
No
nope
no
#NULL!
#NULL!
no
no
#NULL!
#NULL!
#NULL!
similar colors
#NULL!
15,404,674
15,421,622 The way it looked....possibly.
15,447,523 not sure
#NULL!
Not sure!
none
#NULL!
15,456,620
15,459,948 They are both Tic Tacs with the same flavors
72 of 88
#NULL!
no
Q8
PanelID
15,497,046
15,506,015
Filed 02/12/14 Page 170 of 185
Q9
#NULL!
#NULL!
#NULL!
#NULL!
15,508,964 it was tic tacks unless they changed the flavors

#NULL!
15,536,294
#NULL!
15,538,157
15,541,397 I don't knwo
#NULL!
15,553,912
#NULL!
15,561,516
The package look just like they do in the first
15,567,003 photos.
The second picture shown was the same as this
15,593,056 one and it was tic tac
#NULL!
15,618,574
#NULL!
15,627,254
the colors?
#NULL!
#NULL!
nope
#NULL!
#NULL!
No.
no
#NULL!
#NULL!
Some of the flavors are the same in both photos.

15,640,302 The company in both photos is tic tacs.
#NULL!
#NULL!
148,811,118
The brand name of Tic Tac is clearly displayed at
the top of the package of mints which leads me
Nothing else at this time.
148,860,302 to believe that it is true.
#NULL!
148,870,441
148,874,505 Looks the same
#NULL!
148,884,404
#NULL!
148,901,192
because
tic
tacs
were
a brand shown earlier
148,907,715
148,921,115 i think so
#NULL!
148,921,154
148,962,868 Same mints as in photo shown before
148,991,320
#NULL!
Not particularly
#NULL!
#NULL!
nothing
is a guess
#NULL!
No
#NULL!
#NULL!
#NULL!
149,005,758
same
type
of
flavors
149,006,324
#NULL!
149,026,422
#NULL!
no
#NULL!
#NULL!
149,028,141
#NULL!
149,029,722
149,034,057 They were the same brand
149,041,727 looks similar
The registered tic tac name is used, as is the
149,048,552 same type of packaging and flavors.
The two pictues of gum and snack bars looked
like they would be made from different
companies, but the mints looked like they were
149,064,712 made by the same company.
73 of 88
#NULL!
#NULL!
No
nothing
no.
Different names for different types of snacks
make it look like they are made by different
companies.
Q8
PanelID
149,065,313
Filed 02/12/14 Page 171 of 185
Q9
#NULL!
#NULL!
#NULL!
149,079,722
149,081,093 they are both tic tacs
#NULL!
same packaging & branding
#NULL!
#NULL!
#NULL!
#NULL!
Tic Tacs were shown in both pictures. I'm
149,115,429 assuming they are the same company.
#NULL!
#NULL!
#NULL!
#NULL!
No.
149,120,112 It showed Tic Tacs both times.

#NULL!
149,142,379
149,156,370 It is also called Tic TAcs
They are the same thing.

#NULL!
nope
149,082,087
149,090,978
149,108,260
149,112,888
149,159,995
149,169,169
149,182,285
149,192,003
149,214,126
149,223,537
149,224,017
It has the same mints- Tic Tacs. The packaging

is also the same- design, colors, etc.
#NULL!
#NULL!
Have seen
they are both tic tacs same label
They are the same brand.
#NULL!
#NULL!
149,224,520
149,236,340 the pictures match
No.
#NULL!
#NULL!
No
same flavors and packaging
No.
#NULL!
#NULL!
same labels and colors of tic tac
#NULL!
149,243,131
149,268,750 Because it looked exactly the same..
#NULL!
149,292,180
#NULL!
149,293,979
#NULL!
149,294,739
149,339,892 they look the same and are the same brand
149,351,503 It's the same picture.
#NULL!
149,352,998
It's the same brand and the same product. I don't
149,354,786 see any difference.
149,358,244 Very similar
#NULL!
149,362,521
#NULL!
149,364,555
149,367,081 it is the same brand
#NULL!
N/A
#NULL!
#NULL!
#NULL!
no
The flavors did appear to be the same.
#NULL!
None.
no
#NULL!
#NULL!
n/a
#NULL!
149,369,166
149,376,292 Because iv seen them before
#NULL!
no
74 of 88
Q8
PanelID
149,392,292 the tictac's looked the same
Filed 02/12/14 Page 172 of 185
Q9
same colors
149,410,160
#NULL!
I saw on tv that many companies make different
no
149,418,328 type of products.
#NULL!
#NULL!
It was same mint TicTac and was different
149,437,358 chewing gum Trident.
149,438,590 It was the same item in the previous photo
149,442,124 They're the same
#NULL!
149,426,578
No
no
nope
149,442,982 The package colors and type font

149,447,540 they look similar
#NULL!
149,463,544
They are both Tic Tacs. So I assume that they
149,474,080 are made by the same company.
Nothing else.
149,479,549 Same colors
no
#NULL!
First, it's the same picture used in the first
portion. Second, the brand pictured here is Tic
Tacs and the one we were shown in the first
149,508,573 round was also Tic Tacs.
I say that because I'm pretty sure that is the
same exact brand of mints that you showed me
149,525,190 earlier.
The number of variety

and design of package
#NULL!
#NULL!
149,486,314
#NULL!
I am not exactly sure, I just made the best
149,527,896 educated guess that I could.
No, that's it.

Nope. Just the same brand that you showed me
earlier. Tic-Tacs.
#NULL!
149,525,608
149,532,809
No
#NULL!
#NULL!
#NULL!
#NULL!
Mints are mints no matter what the brand is and
often the same company is behind different
brands. In this case, it seems to me that it is
149,542,181 manufactured by the same company.
149,544,178 I saw tic tac on the ealier photo
#NULL!
#NULL!
149,536,379
149,540,810
149,551,333 it's the same photo as before

#NULL!
149,551,371
nothing else
no
no
#NULL!
#NULL!
149,556,387
149,560,291 It is the exact same photo.
#NULL!
No.
75 of 88
Filed 02/12/14 Page 173 of 185
Q8
PanelID
149,568,676
#NULL!
Q9
#NULL!
149,574,225
#NULL!
#NULL!
149,580,326 They are both Tic Tacs
no.
149,584,730
#NULL!
#NULL!
149,593,802
149,594,221
#NULL!
#NULL!
#NULL!
#NULL!
149,596,253
#NULL!
#NULL!
149,596,998
149,599,584
#NULL!
#NULL!
#NULL!
#NULL!
149,600,259
149,600,460
#NULL!
#NULL!
#NULL!
#NULL!
149,603,081 They were both tic tacs...

#NULL!
149,607,182
#NULL!
149,609,296
149,610,191
149,612,544
149,612,773
149,614,427
149,617,055
149,617,938
Negative.
#NULL!
#NULL!
#NULL!
#NULL!
It seems as though they are packaged the same
way. The colors are also the same.
Same general size boxes and mint colorslooks
like same font
I have no opinion about the different photos of
snack bars, but I know Orbit and Trident are two
different brands because I chewed Orbit in the
past, and it's obvious that Tic-Tacs are the same
brand as Tic-Tacs if they are the exact same
picture.
They are tic tacs which is what was in the original
photo
76 of 88
#NULL!
#NULL!
No
Tic Tac is the brand i was expecting to see and
they both looked like tictacs
I think I provided sufficient information.

no
PanelID
149,621,469
Q8
Filed 02/12/14 Page 174 of 185
Q9
#NULL!
#NULL!
77 of 88
PanelID
Q10_1
267,381
Q10_2
Q10_3
Filed 02/12/14 Page 175 of 185
Q10_4
Q10_5
325,369
440,248
933,789
1,055,475
1,304,858
1,388,967
1,546,254
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2,037,492
2,267,708
2,278,306
2,358,577
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2,395,479
2,409,634
2,570,345
2,657,499
2,725,392
2,911,304
2,942,291
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2,959,724
2,978,067
2
2
2
2
2
2
2
2
2
2
3,005,946
3,259,291
3,278,015
3,395,829
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
3,399,773
3,463,458
2
2
2
2
2
2
2
2
2
2
3,491,510
3,546,329
3,673,984
4,049,556
4,148,033
4,251,893
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
4,357,938
78 of 88
PanelID
Q10_1
Q10_2
Q10_3
Filed 02/12/14 Page 176 of 185
Q10_4
Q10_5
4,413,957
4,437,664
4,461,635
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
4,675,345
4,717,438
2
2
2
2
2
2
2
2
2
2
4,875,313
4,937,978
2
2
2
2
2
2
2
2
2
2
4,990,710
5,245,908
2
2
2
2
2
2
2
2
2
2
5,271,633
5,379,110
5,390,045
5,421,635
5,434,451
5,604,123
5,718,187
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
5,730,336
10,037,158
10,048,420
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
10,112,390
10,315,423
10,353,762
10,638,794
10,831,252
10,878,531
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
10,955,032
11,020,699
2
2
2
2
2
2
2
2
2
2
11,045,719
79 of 88
PanelID
Q10_1
Q10_2
Q10_3
Filed 02/12/14 Page 177 of 185
Q10_4
Q10_5
11,180,017
11,198,624
11,275,361
11,388,352
11,532,657
11,719,142
11,813,750
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
11,843,072
11,946,473
12,013,852
12,147,084
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
12,163,377
12,164,485
12,212,359
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
12,274,011
12,578,555
12,663,782
2
2
2
2
2
2
2
2
2
2
12,770,732
12,912,858
12,940,178
12,958,110
12,962,812
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
12,981,228
12,984,203
2
2
2
2
2
2
2
2
2
2
12,990,361
13,006,874
13,007,879
13,018,545
2
2
2
2
2
2
2
2
2
2
80 of 88
PanelID
Q10_1
Q10_2
Q10_3
Filed 02/12/14 Page 178 of 185
Q10_4
Q10_5
13,122,253
13,122,444
13,143,276
13,204,631
13,249,815
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
13,268,523
13,288,356
13,312,751
13,323,918
13,335,584
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
13,549,201
13,604,503
13,650,983
13,707,727
13,728,860
13,733,308
13,734,498
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
13,739,340
13,859,844
13,985,457
13,989,733
13,992,304
14,019,634
14,029,404
14,040,381
14,060,884
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
14,061,900
14,080,649
14,098,883
14,159,124
14,162,605
14,167,437
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
14,167,775
81 of 88
PanelID
Q10_1
Q10_2
Q10_3
Filed 02/12/14 Page 179 of 185
Q10_4
Q10_5
14,180,291
14,186,469
2
2
2
2
2
2
2
2
2
2
14,187,298
14,235,879
14,252,686
14,255,517
14,284,021
14,331,930
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
14,375,914
14,461,284
2
2
2
2
2
2
2
2
2
2
14,533,450
14,551,199
14,589,931
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
14,595,411
14,612,817
14,627,326
14,632,859
14,652,693
14,655,474
14,657,361
14,675,587
14,692,380
14,733,652
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
14,769,589
14,781,479
14,786,077
14,819,470
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
14,831,535
14,841,278
14,882,711
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
14,899,638
14,904,032
14,910,524
14,925,551
14,933,737
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
82 of 88
PanelID
Q10_1
Q10_2
Q10_3
Filed 02/12/14 Page 180 of 185
Q10_4
Q10_5
14,962,709
14,983,347
14,987,507
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
14,989,331
14,990,417
15,030,715
15,031,516
15,032,610
15,036,709
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
15,089,080
15,172,725
15,181,831
15,206,432
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
15,228,115
15,244,694
15,272,034
15,276,705
15,276,734
15,295,582
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
15,304,799
15,304,951
15,337,111
15,358,817
15,381,754
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
15,383,744
15,384,814
2
2
2
2
2
2
2
2
2
2
15,393,295
15,394,262
2
2
2
2
2
2
2
2
2
2
15,404,674
15,421,622
15,447,523
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
15,456,620
15,459,948
2
2
2
2
2
2
2
2
2
2
83 of 88
PanelID
Q10_1
15,497,046
Q10_2
Q10_3
Filed 02/12/14 Page 181 of 185
Q10_4
Q10_5
15,506,015
15,508,964
15,536,294
15,538,157
15,541,397
15,553,912
15,561,516
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
15,567,003
15,593,056
15,618,574
15,627,254
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
15,640,302
148,811,118
2
2
2
2
2
2
2
2
2
2
148,860,302
148,870,441
148,874,505
148,884,404
148,901,192
148,907,715
148,921,115
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
148,921,154
148,962,868
2
2
2
2
2
2
2
2
2
2
148,991,320
149,005,758
149,006,324
149,026,422
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
149,028,141
149,029,722
149,034,057
149,041,727
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
149,048,552
149,064,712
84 of 88
Q10_2
Q10_3
Filed 02/12/14 Page 182 of 185
PanelID
Q10_1
149,065,313
Q10_4
2
149,079,722
149,081,093
2
2
2
2
2
2
2
2
2
2
149,082,087
149,090,978
149,108,260
149,112,888
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
149,115,429
149,120,112
149,142,379
149,156,370
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
149,159,995
149,169,169
149,182,285
149,192,003
149,214,126
149,223,537
149,224,017
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
149,224,520
149,236,340
2
2
2
2
2
2
2
2
2
2
149,243,131
149,268,750
149,292,180
149,293,979
149,294,739
149,339,892
149,351,503
149,352,998
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
149,354,786
149,358,244
2
2
2
2
2
2
2
2
2
2
149,362,521
149,364,555
149,367,081
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
149,369,166
149,376,292
2
2
2
2
2
2
2
2
2
2
85 of 88
Q10_5
Q10_2
Q10_3
Filed 02/12/14 Page 183 of 185
PanelID
Q10_1
149,392,292
Q10_4
2
149,410,160
149,418,328
149,426,578
149,437,358
149,438,590
149,442,124
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
149,442,982
149,447,540
149,463,544
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
149,474,080
149,479,549
149,486,314
149,508,573
149,525,190
149,525,608
149,527,896
149,532,809
149,536,379
149,540,810
2
2
2
2
2
2
2
2
2
2
149,542,181
149,544,178
2
2
2
2
2
2
2
2
2
2
149,551,333
149,551,371
2
2
2
2
2
2
2
2
2
2
149,556,387
149,560,291
2
2
2
2
2
2
2
2
2
2
86 of 88
Q10_5
Q10_2
Q10_3
Filed 02/12/14 Page 184 of 185
PanelID
Q10_1
149,568,676
Q10_4
2
149,574,225
149,580,326
149,584,730
149,593,802
149,594,221
2
2
2
2
2
2
2
2
2
2
149,596,253
149,596,998
149,599,584
2
2
2
2
2
2
2
2
2
2
149,600,259
149,600,460
2
2
2
2
2
2
2
2
2
2
149,603,081
149,607,182
149,609,296
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
149,610,191
149,612,544
2
2
2
2
2
2
2
2
2
2
149,612,773
149,614,427
149,617,055
149,617,938
87 of 88
Q10_5
PanelID
149,621,469
Q10_1
Q10_2
Q10_3
Filed 02/12/14 Page 185 of 185
Q10_4
88 of 88
Q10_5

Kind LLC v. Clif Bar &amp; Company, Declaration of George Mantis

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Kind LLC v. Clif Bar &amp; Company, Declaration of George Mantis

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Case 1:14-cv-00770-KMW-RLE Document 10

Filed 02/12/14 Page 1 of 185

UNITED STATES DISTRICT COURT

DECLARATION OF GEORGE MANTIS

I am over the age of 18 and competent to testify. I have personal

knowledge of the facts set forth in this Declaration.

I am the President of The Mantis Group, Inc., a marketing research and

Case 1:14-cv-00770-KMW-RLE Document 10

Filed 02/12/14 Page 2 of 185

As explained in detail below, I designed and conducted a consumer survey

on behalf of Plaintiff KIND LLC. The survey demonstrates that an appreciable

I was engaged in this action to design and conduct a survey to assess

empirically whether, and if so to what extent, potential purchasers of snack bars

I modeled this survey very closely on a design for consumer surveys

Case 1:14-cv-00770-KMW-RLE Document 10

Filed 02/12/14 Page 3 of 185

Case 1:14-cv-00770-KMW-RLE Document 10

Filed 02/12/14 Page 4 of 185

proportion to qualification rates. (See Exhibit G for the distribution of completed

Once selected, qualified respondents were randomly assigned to either the

As explained in the Reference Manual on Scientific Evidence, at 256-260,

Case 1:14-cv-00770-KMW-RLE Document 10

Filed 02/12/14 Page 5 of 185

responses attributable to noise can definitively be separated from the proportion of

To roughly approximate the shopping experience, all respondents were

Case 1:14-cv-00770-KMW-RLE Document 10

Filed 02/12/14 Page 6 of 185

Of the 153 respondents in the Test Group, 40 respondents, representing

I can see the labels. I am not brain dead.

Same or similar packaging as the earlier snack bars.

Very similar packaging.

They look the same.

The same package.

It looks just like the KIND bars I saw earlier.

The package is almost identical.

The packaging of the two brands of snack bars are extremely

Close to the same see-through packaging.

An Excel file comprising responses to all questions is attached as Exhibit K.

Case 1:14-cv-00770-KMW-RLE Document 10

Filed 02/12/14 Page 7 of 185

Case 1:14-cv-00770-KMW-RLE Document 10

Filed 02/12/14 Page 8 of 185

Case 1:14-cv-00770-KMW-RLE Document 10

Filed 02/12/14 Page 9 of 185

CASES IN WHICH MR. MANTIS HAS TESTIFIED AS AN

NEUROVISION MEDICAL PRODUCTS, INC. v. NUVASIVE, INC., and DOES 1 through

AMERICAN EXPRESS MARKETING & DEVELOPMENT CORP. and AMERICAN

Frito-Lay North America, Inc., Opposer v. Princeton Vanguard, L.L.C., Opposition No

APPLE INC., v. SAMSUNG ELECTRONICS CO., LTD. Case No. 11-cv-01846-LHK

Entravision Communications Corporation, Opposer, v. Liberman Television, LLC,

Case 1:14-cv-00770-KMW-RLE Document 10

Filed 02/12/14 Page 10 of 185

Case 1:14-cv-00770-KMW-RLE Document 10

Filed 02/12/14 Page 11 of 185

THE MANTIS GROUP, INC.

Case 1:14-cv-00770-KMW-RLE Document 10

Filed 02/12/14 Page 12 of 185

Case 1:14-cv-00770-KMW-RLE Document 10

Filed 02/12/14 Page 13 of 185

Case 1:14-cv-00770-KMW-RLE Document 10

Filed 02/12/14 Page 14 of 185

Case 1:14-cv-00770-KMW-RLE Document 10

Filed 02/12/14 Page 15 of 185

Case 1:14-cv-00770-KMW-RLE Document 10

Kind LLC v. Clif Bar & Company, Declaration of George Mantis

Kind LLC v. Clif Bar & Company, Declaration of George Mantis