Treeline - Overview

Who we are
Treeline is a boutique provider of business process outsourcing services based in Chennai, India with clients in the GCC and Africa Treeline provides back office support to functional areas such as accounting, finance, wealth management and human resources Founders include Jarir Investment of Riyadh and individual investors with broad experience in the Middle East Professional senior management with over 100 years combined experience in finance, accounting, investment back office and information technology Treeline serves a wide range of clients including banks, insurance companies, petrochemical companies, and family wealth offices

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Our portfolio of services

InvestmentDatabase PortfolioFinancials Accounting&Audit Reconciliation InvestmentDocumentation InvestorCommunication FundReporting Valuation(basedonGPguidelines) CapitalManagementServices
CapitalCalls Distributions Feecomputation

MISReports&Analysis ReceivablesManagement PayablesManagement FixedAssetsAccounting Reconciliation Bookkeeping

Wealth Management
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Accounting

Private equity Support Finance

SourcingandIndiasupport Hiring&Recruiting Temporarymanpower Payrollprocessing Employeedatamanagement

HR Services

FinancialAnalysis FinancialModelbuilding DatabaseManagement

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Information security
Confidentiality agreements signed with all clients and all staff Stringent hiring criteria with background checks conducted on all staff Industry standard access controls and network controls
Encryption VPN, routing controls Firewalls Content and antivirus filters Static IP and more

Work area controls include Clear desk and clean screen policy, disabled drives, restricted email access and restricted access to mobile and storage devices 24hour video surveillance of all work areas

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Our engagement models

We undertake both short term projects and permanent work engagements FTE (fulltime equivalent) team
Contractually disallowed from working for any other institution Offshore extension of the clients office Client will be functional leader of Treeline team Treeline will overlook administrative duties only

Rapid and scalable development environment Orientation towards longterm partnerships

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Why Treeline?
Professional Support: Qualified professionals with broad experience in Accounting, Finance, Wealth Management and HR Cost Advantage: South India offers an abundant supply of skilled personnel. Our services are aimed at creating cost savings through direct and indirect cost savings involved in the functional area Quality Control: Adopts the ownership approach. Our systems follow multiple layers of quality control to ensure the output adheres to defined, measurable and agreed performance parameters Customization: We follow a client centric approach. Our services can be tailored to fit client requirements ranging from project basis to a fulltime service provider Continuity: Treeline functions as an extension of the clients office, Our operational team and processes ensure seamless workflow Information Security: Stateof the art network security, stringent information security controls and physical controls. Employees are carefully selected, background checks are conducted and must enter in to confidentiality agreements Long Term Stability: Backed by stable equity investors who are committed to the long term support of the company

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Management
R K Vasan Director & CEO Over 20 years of experience in Accounting and Finance in a wide spectrum of industries including retail, manufacturing and wealth management. He was involved in floatation of Jarir Marketing Ltd., a Saudi Joint Stock Company, including the merger of its retail and wholesale operations, induction of new shareholders through Private Placement and subsequently in its listing in the Saudi Stock Exchange. He has exposure to investment analysis and due diligence of hedge and private equity funds and experience in asset allocation and portfolio management. He is a Physics graduate from Madras University and a qualified Chartered Accountant(CA), Cost Accountant ( ICWA) & Company Secretary (CS) S N Sampath Chandra Director & Business Head, HR Sampath has over 25 years of experience in sales, marketing and HR. He has held senior positions in Coca Cola and the Parle Group in both India and Nigeria. Sampath has an MBA from Bangalore University R Parthasarathy Manager, Projects Over 12 years of experience in the field of Auditing, Enterprise Risk Assurance, Accounting and Finance. He is an associate member of ICAI (The Institute of Chartered Accountants of India), ICWAI (The Institute of Cost Accountants of India) and ICSI (The Institute of Company Secretaries of India)

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Management (Continued)
P Sri Devi Prasad Vice President, IT Over 13 experience in IT project management with domain expertise in banking, engineering and healthcare. Previously worked for Cognizant and Polaris. Has a Masters degree in Computer Applications and various certifications, including CPMP, AHM, PHAM R Kalyan Manager, IT Infrastructure Over 11 years of experience in IT Security and Infrastructure management. He has extensive experience in IT Security set up ,risk assessment, IT infrastructure planning & design, Networks maintenance etc. He is a Diploma holder in Electronics & Communication Engineering and is a qualified ISO 27001 Lead auditor . He has various certifications including CCNA, CVA, CEH, CISM, CISSP and CISA Shobha Venkataraman Manager, PE Fund Services Over 14 years of experience in Accounting and Fund Administration. Previously, she held a senior position at PEF Services, NY, a leading private equity fund administrator with over $ 2B under management. As a First employee and member of the Founding Team was responsible for preparation of quarterly and annual reports of clients in compliance with US GAAP and/or US Small Business Administration (SBA); Architect of a proprietary client data manager and automated system for preparation of client reports, that allowed the business to expand rapidly. Shobha has an MBA from Drexel University, USA
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Management (Continued)
Arunthavanathan Shanthini TeamLead (Operations) Over 5 years of experience in accounting, audit and enterprise risk assurance, having worked in companies like KPMG, Sri Lanka and Deloitte, India. She is a graduate in Science from the University of Colombo and a member of the Association of Chartered Accountants, UK (ACCA) and a finalist of the Chartered Institute of Management Accountants, UK (CIMA). She has also done her Diploma in HR Management and Computer Science. Tirtha Brata Panda VicePresident, Business Development Over 12 years of experience in Sales, Marketing and Business Development. He is a graduate in Science (B.Sc) from Orissa University of Agriculture & Technology, Bhubaneswar (India) and also a graduate in Law (LL.B) from Utkal University, Bhubaneswar (India). He has also done his Post Graduate Diploma in Business Management with specialization in Marketing from Xavier Institute of Management, Bhubaneswar (India). Has worked with companies like Johnson & Johnson, Tata AIG Life Insurance, ICICI Bank and Reliance Capital Asset Management at various capacities.

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Our Accounting services

Generation of month end, quarterly, half yearly and yearend closure of accounts and other procedures Conducting process studies to improve efficiency, to institute controls and plug leakages Implement technical accounting practices and standards that align with the needs of the organization and comply with regulations Determine and improve the adequacy of administrative and accounting policies, procedures and systems Review and finalization of financial elements and reporting structure to support board, investor and internal management reporting on the financial operation of the companies Generation, maintenance and management of accounts payables, receivables, expenses and assets registers Reconciliation (including bank and customer accounts and credit card receipts) on a periodic basis Invoicing as per rules/customers purchase orders and follow up for receipt of payment
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Case Study: Reconciliation

ClientRequirement
The client wanted to reconcile the accounts for over 60+ private equity funds covering a period of over 8 years. The work involves reconciling client accounts and presenting the information on a multi level format consisting of drawdown's, distributions, commitments, Profit & Loss and Fair market value. Client wanted all the prior year transactions to be reconciled to ensure accuracy and also undertake reconciliation on an ongoing basis in a consistent, reliable and cost efficient manner

Solutionprovidedbytreeline
Treeline worked closely with the clients team to understand their process and requirements and came out with comprehensive statement of work (SOW). The team is on schedule of 2 months to complete historical reconciliation Treeline will be reconciling the accounts on quarterly basis providing timely output and substantial cost savings

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Case Study: Process redesign

TheChallenge
The Clients bill collectors normally collected payments from customers (cash /check) and were issuing manual receipts. When the receipts were accounted, these were applied against invoices on FIFO basis leading to problems in reconciliation of customer accounts. This often lead to arguments between the clients sales, collection and the accounting team. There also existed a possibility of pilferage / loss of money collected in cash / check

ClientRequirement
The Client wanted to establish a proper flow of information between collectors, accountant and the sales team. They were focused on accounting the receipts properly and ensuring a proper system of follow up on uncollected money. They also wanted to ensure that the manual receipts were not misused and the money collected flows to the company coffers without loss of time and information. The Client is on a Tier 1 ERP platform

Solutionprovidedbytreeline
Treeline worked closely with the clients accounting, operations and IT team and came out with a process redesign within the ERP, meeting the clients requirements: Manual Receipt Book Issue was automated Receipts data entry will emanate from collectors and flow through to the accounting. This will ensure that the invoice application is based on customer inputs The modified process enabled everyone to identify the status of receipt at any point in time and also provided an acknowledgement of receipt by the accounting through the system

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Finance support services

Treeline can design, develop, automate and maintain historical financial models as per clients requirements Treeline can update clients existing financial models to ensure continuity and validity of the database Treeline can create basic to advanced financial analysis (with no projections) Treeline has developed system & processes for quality control and creating redundancies

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Case Study: Investment Database

ClientRequirement
The client wanted to create a database of 500 portfolio companies which were the underlying in their private equity portfolio. Client wanted to clear the existing backlog and incorporate this new value added tool in its investment decision making process in three months. Client also wanted to maintain the database on an ongoing basis in a consistent, reliable and cost efficient manner

SolutionprovidedbyTreeline
Two member dedicated team worked closely with the client to finalize the database & report formats Treeline also created two tools an excel download tool to download data for custom report creation and a update tool which automatically updates data from public domains The team is ahead of schedule to complete the initial database. The same team will be updating the data on quarterly basis providing consistency The turnaround time has been reduced by 50% with substantial cost savings

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Case Study: Company financial model

ClientRequirement
The client had financial models on companies which were part not part of its active list. These models were still needed to be maintained for future use. Treeline was asked to update these models on quarterly basis as per the internal guidelines of the client

SolutionprovidedbyTreeline
Treeline created an internal process to update the models on quarterly basis An update process document was created and agreed with the client. This allowed to cut down the communication required to resolve the accounting norms interpretations

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Case Study: Due Diligence support

ClientRequirement
The client was considering an investment in a greenfield project to provide raw materials for biodiesel production The client provided Treeline with the due diligence materials given by the promoter and requested that Treeline review the projections and the business valuation

Solutionprovidedbytreeline
The Treeline analyst team reviewed the documents and provided a summary of their findings which included a sensitivity analysis of the cash flow projections along with their qualitative comments on the projections. The output was delivered well within the client specified deadline By outsourcing the financial analysis and review process to Treeline, the client was able to save nearly 40% of the cost involved in performing the analysis inhouse

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Wealth management support services

Treeline can design, develop and maintain a database relating to a clients investment in funds and report on their exposure and underlying performance Preparation of portfolio financial statements and periodic performance reporting of investments including risk exposure Maintain statutory accounting records for the investing entity Bookkeeping functions including performing bank reconciliations Data input of transactions relating to the fund including draw downs, distributions, income and expense data, period end balance and valuations from financial statements of the manager and periodically reconcile internal records with information from Fund Manager Preparation of requisite documentation for subscription/redemption of investments and follow up and obtain acknowledgement from Fund Administrator for subscription/redemption Prepare transfer instructions and ensure credit of redemption proceeds

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Case Study: Performance analysis

ClientRequirement
The client wanted Treeline to develop a product that could help analyze a portfolio of private equity funds, by understanding the process taken up by the fund manager for investments and the subsequent results of that process during the life of the fund

Solutionprovidedbytreeline
The Treeline team worked with the client in understanding the parameters required for analysis and built a robust platform that would help the client in analyzing the portfolio and operational risks involved in the funds that he had invested in or is planning to invest in The analytical tools being developed are aimed at helping in the investment decisionmaking process by assessing different probabilities and payoff scenarios for the funds Treeline is capturing the data at multiple levels and creating tools that allow for the data to be easily aggregated into both standard groups and user defined groups

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Case Study: Risk exposure analysis

ClientRequirement
The client sought Treelines help in developing a software application that would analyze the risk exposure on select parameters of all the hedge funds in his portfolio and export the information captured into Excel for further classification and analysis

SolutionprovidedbyTreeline
Treeline developed a web based application that would enable capture of periodic information of the clients portfolio of funds for various categories of exposure such as sector, region, asset class, attribution, liquidity, and more The Treeline team developed a reporting tool that would provide a trend analysis of the funds exposure across defined criteria over a select period range Treeline also provided the client with a tool that would export the captured information into Excel which could be further classified and analyzed at the clients end

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Case Study: Investment back office

ClientRequirement
The client, a high networth Individual, has invested in multiple asset classes and sought Treelines help in creating an accounting environment that will recognize and record transactions historically, perform reconciliation of his investments and design and develop MIS reports for analysis

SolutionprovidedbyTreeline
Treeline established a three member team to collate historical information of the clients investments and designed a flexible chart of accounts that will reflect his current investment process and accommodate future changes The team evolved an accounting policy in line with business requirements and have commenced capture of historical information under appropriate account heads and reconcile the balance with the external records (Fund manager / banks) Treeline is studying the reporting requirements of the client and developing user friendly formats that would analyze and provide insights to the performance of the Clients investments

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Private Equity Support Services

Fund reporting services i.e. preparation of quarterly & annual financial statements for the fund Valuation of the underlying portfolio including
Update on periodic basis Models and reports developed by Treeline and approved by the GP

Capital Management services including

LP capital calls Reconciliation of contributions Preparation and maintenance of capital certificate Development of investor database Review of cash management system of the fund

Plan and prepare partner distributions in compliance with GP agreement and management of actual distributions
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Private Equity Support Services

Computations
Performance fee Management fee Carry in compliance with LP/GP agreement

Cont.

Book Keeping including bank reconciliation Adhoc review of systems and procedures at GP including
Measures to improve existing accounting systems Filing and recordkeeping systems

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New Launch

Fixed Assets management

ServiceFeatures:
Ourteamcanundertakeonsitephysicalverificationoffixedassets Reconciletheverifiedassetswiththeclientsfixedassetregister. CreateAnalysisbyage,groupandtype Updatetheregisterandthecodingoftheverifiedassetsasperclients requirements

ProductFeatures:
ProprietaryFixedAssetVerificationSoftware Helpsrecordassetmovements(transfers,disposals)alongwiththeirhistory Easytogenerateandprintindustrystandardbarcodelabels Assistsinverificationandreconciliationofassets Tag/Labelcreation BasedonInputinformationonvariousFixedAssets Customizelabelsbasedonclientsrequirement
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FAMS Software - Overview

Webbased and easytouse system for managing and tracking fixed assets Facilitates maintaining an inventory of assets and records their current status Helps record asset movements (transfers, disposals) along with their history Generate and print industry standard barcode labels Assists verification and reconciliation of assets Built on .Net 4.0 with MySQL as database Jumpstart by uploading the existing inventory into FAMS Generate various Reports Transaction Based Addition / Disposal / Transfers / Regroup during a given period As of Date By Location, By Asset Nature (Capitalized / Expensed), By Asset Class (DP, FF, LI, VE) and By Asset Category (MON, KEY, CHA, SER, etc.) History of movements (Assetwise) Upload physical verification data and reconcile the asset inventory User access security
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Controlled Items & Group Assets

Expensed Assets Controlled Items are tangible assets of less significant value with useful life of over a year and which are expensed in the Financial Accounting records based on the capitalization policy of the organization FAMS allows capturing information of controlled Items and monitor their movements across their life cycle Group Assets Asset which is capitalized at a group level with a multitude of components can be categorized and treated as such in FAMS For instance, Computers are to be defined as a Group asset and its peripherals (such as mouse, monitor etc.,) are tracked individually and also at the group level FAMS allows linking of components to groups and enables tracking them individually and collectively

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Dimensional Analysis
With FAMS, analysis is possible across four possible levels with multiple dimensions at each level
Location
Building/ Floor

Asset Nature
Capitalized

AssetClass
COMPUTER

Asset Category
SERVER

Department

Expensed

MACHINERY

CONCRETE MIXER

SubDept

VEHICLES

JEEP

FURNITURE

TABLE

TRUCK

ETC

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Activity Flow

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Screen Shot

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HR Services
Treeline specializes in recruitment services for Gulf and African countries Treeline offers endtoend recruitment services from sourcing CVs to pre departure orientation Treeline has created a proprietary systems and processes to meet the unique needs of human resource requirements of the region Treeline has access to various databases and an extensive network of external consultants Treeline has expert panels to conduct interviews for specialized disciplines Eg: medical, engineering etc.

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Our recruitment process

SourceCVs Conductpreassessment skill,competencyandwillingnesstorelocate Shortlistsuitablecandidates SetupinterviewsbetweenCandidateandClient Assistclientinsalarypackagenegotiations Helpclientinunderstandingcandidatesrequirements Assistclientinbackgroundandreferencechecks Providesupporttovisaprocess Predepartureorientationtocandidates
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Indicative Timelines
Activity
Jobdescription/Contract Advertisementand Shortlisting Mapping&Screening Review &ShortlistbyClient Client Interview Finalization&Offer AcceptancebyCandidate VisaProcess Week15onwards Completiondatediffersbycountry
WK 0 WK 1 WK 2 WK 3 WK 4 WK 5 WK 6 WK 7 WK 8 WK 9 WK 10 WK 11 WK 12 WK 13 WK 14

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TirthaBrataPanda tirtha@treeline.co M:+919176634582

SNSampathChandra sampathchandra@treeline.co M:+919742756688

RKVasan vasan@treeline.co M:+919176698000

TreelineBusinessSolutions
5thFloorEasternWing,SreyasChamiersTowers, 37,ChamiersRoad,Teynampet Chennai 600018INDIA Tel:+914424357756/7766Fax:+914424357756 www.treeline.co