How the Survey was Conducted

Nature of the Sample: District of Columbia Poll of 1,138 Adults

This survey of 1,138 adults was conducted February 17
th
through February 23
rd
, 2014 by The Marist
Poll sponsored in partnership with NBC4, WAMU, and The Washington Informer. Adults 18 years of
age and older residing in the District of Columbia were interviewed by telephone using live interviewers.
Landline telephone numbers were randomly selected based upon a list of telephone exchanges from
throughout the District from ASDE Survey Sampler, Inc. To increase coverage, this landline sample
was supplemented by respondents reached through random dialing of cell phone numbers from Survey
Sampling International. The two samples were then combined and balanced to reflect the 2010 Census
results for age, gender, income, and race. Respondents in the household were selected by asking for
the youngest male. Results are statistically significant within 2.9 percentage points. There are 98
registered voters. The results for this subset are statistically significant within 3.1 percentage points.
There are 738 Democrats defined as registered Democrats and those who are almost certain or will
probably register as Democrats for the April 1
st
primary. The results for this subset are statistically
significant within 3.6 percentage points. There are 416 likely Democratic primary voters defined by a
probability turnout model. This model determines the likelihood respondents will vote in the April 2014
Democratic primary based upon their chance of vote, interest in the election, and past election
participation. The results for this subset are statistically significant within 4.8 percentage points. The
error margin increases for cross-tabulations.
DC Adults DC Registered Voters
Col Col
100
88 100
37 42
Democrat n/a 77
Republican n/a 5
Independent n/a 17
Other n/a 1
Very liberal n/a 15
Liberal n/a 34
Moderate n/a 34
Conservative n/a 12
Very conservative n/a 5
Men 47 45
Women 53 55
Under 45 44 40
45 or older 56 60
18 to 29 17 13
30 to 44 27 27
45 to 59 22 23
60 or older 34 37
White 39 38
AIrican American 47 49
Latino 8 7
Other 6 5
Southwest 25 25
Northwest 28 28
North Central 27 27
Southeast 20 21
Less than $75,000 59 57
$75,000 or more 41 43
Not college graduate 41 41
College graduate 59 59
Landline 63 68
Cell Phone 37 32
DC Adults
DC Registered Voters
DC Likely Primary Voters
Education
DC Region
Household Income
Interview Type
Party Registration`
Political Ideology`
Gender
Age
Age
NBC4/WAMU/Washington InIormer/Marist Poll DC Adults. Interviews conducted February 17th through February
23rd, 2014, n1138 MOE /- 2.9 percentage points.
`DC Registered Voters: n998 MOE /- 3.1 percentage points. Totals may not add to 100 due to rounding.
!"#$%& () #*& +",-.& / 01
Race
DC Democrats*
DC Likely Democratic Primary
Voters
Col Col
100
56 100
Very liberal 17 17
Liberal 38 38
Moderate 31 31
Conservative 10 9
Very conservative 4 4
Yes 85 91
No 15 9
Men 43 40
Women 57 60
Under 45 38 33
45 or older 62 67
18 to 29 9 5
30 to 44 29 28
45 to 59 23 24
60 or older 39 43
White 37 39
AIrican American 53 52
Latino 6 6
Other 4 3
Southwest 23 22
Northwest 29 28
North Central 28 28
Southeast 21 23
Less than $75,000 55 51
$75,000 or more 45 49
Not college graduate 42 37
College graduate 58 63
Landline 71 75
Cell Phone 29 25
NBC4/WAMU/Washington InIormer/Marist Poll DC Potential Democratic Electorate. Interviews conducted February 17th
through February 23rd, 2014, n738 MOE /- 3.6 percentage points. DC Likely Democratic Primary Voters: n416 MOE /- 4.8
percentage points. Totals may not add to 100 due to rounding.
*DC Democrats include registered Democrats and those who are almost certain or will probably to register as Democrats Ior the April 1st primary.
**Past participation reIers to previous participation in a DC Democratic Primary Ior Mayor.
!"#$%& () #*& +",-.& / 01
DC Likely Democratic Primary Voters
Household Income
Education
Interview Type
Gender
Age
Age
Race
DC Region
DC Democrats*
Political Ideology
Past Participation**
Vincent Gray Muriel Bowser Jack Evans Tommy Wells Andy Shallal Vincent Orange Reta Lewis Carlos Allen Other Undecided
Row Row Row Row Row Row Row Row Row Row
28 20 13 12 6 4 3 1 1 12
Strongly support 39 25 12 10 8 5 1 0 0 0
Somewhat support 26 20 18 19 8 3 5 0 0 0
Might vote diIIerently 31 20 16 12 5 8 5 2 0 0
High 35 19 13 12 6 2 2 0 1 8
Moderate 24 22 12 12 6 5 4 1 1 13
Low 26 16 15 10 5 5 4 0 0 18
Southwest 16 17 23 15 9 1 2 1 2 14
Northwest 28 24 12 5 10 3 3 0 1 14
North Central 22 22 11 23 4 3 3 0 0 12
Southeast 48 17 7 2 2 10 3 0 1 9
Less than $75,000 36 19 10 6 4 7 5 0 1 12
$75,000 or more 20 21 14 19 9 1 2 0 1 11
Not college graduate 40 18 10 4 4 7 4 1 1 11
College graduate 21 21 15 16 7 2 3 0 1 12
White 10 18 21 24 10 1 2 1 1 12
AIrican American 41 23 7 3 4 7 3 0 1 13
Other 37 17 13 4 2 3 8 2 5 9
Under 45 31 17 13 14 5 3 5 1 2 8
45 or older 26 22 13 11 7 5 2 0 1 14
Men 28 18 13 15 7 3 4 1 2 10
Women 29 21 13 10 5 5 3 0 1 14
Landline 28 20 13 13 7 3 2 0 1 13
Cell Phone 29 19 11 9 4 7 8 1 2 11
DC Likely Democratic Primary Voters
DC Democratic primary Ior mayor including those who are undecided yet leaning toward a candidate
DC Likely Democratic Primary Voters
Intensity oI Support
Enthusiasm about DC
Democratic Primary Ior
Mayor
DC Region
Household Income
Education
Race
Age
Gender
Interview Type
NBC4/WAMU/Washington InIormer/Marist Poll DC Likely Democratic Primary Voters. Interviews conducted February 17th through February 23rd, 2014, n416 MOE /- 4.8 percentage points. Totals may not add to 100 due to
rounding.
NBC4/WAMU/Washington Informer/Marist Poll DC Likely Voter Tables
NBC4/WAMU/Washington Informer/Marist Poll February 2014 1
Strongly support Somewhat support
Might vote
diIIerently Unsure
Row Row Row Row
44 36 19 1
Vincent Gray 53 29 18 0
Muriel Bowser 50 32 16 2
Southwest 35 48 17 0
Northwest 49 27 22 2
North Central 45 36 19 1
Southeast 49 34 16 1
Less than $75,000 49 32 18 1
$75,000 or more 39 40 20 1
Not college graduate 53 31 16 0
College graduate 39 39 21 1
White 31 48 21 1
AIrican American 54 28 16 1
Other 39 38 22 0
Under 45 36 46 18 0
45 or older 48 30 20 2
Men 41 40 19 0
Women 47 33 19 2
Landline 44 36 19 1
Cell Phone 46 35 17 2
DC Likely Democratic Primary Voters with a Candidate PreIerence
Would you say that you strongly support candidate~ somewhat support
candidate~, or do you think that you might vote diIIerently on Primary Day?
DC Likely Democratic Primary Voters with a
Candidate PreIerence
Top Two Democratic
Candidates Ior DC
Mayor
DC Region
Household Income
Education
Race
Age
Gender
Interview Type
NBC4/WAMU/Washington InIormer/Marist Poll DC Likely Democratic Primary Voters with a Candidate PreIerence. Interviews
conducted February 17th through February 23rd, 2014, n362 MOE /- 5.2 percentage points. Totals may not add to 100 due to
rounding.
NBC4/WAMU/Washington Informer/Marist Poll DC Likely Voter Tables
NBC4/WAMU/Washington Informer/Marist Poll February 2014 2
Muriel Bowser Jack Evans Tommy Wells Vincent Gray
Vincent
Orange Andy Shallal Reta Lewis Carlos Allen Other Undecided
Row Row Row Row Row Row Row Row Row Row
21 18 12 12 9 7 4 1 1 15
Vincent Gray
29 15 9 0 18 4 6 0 2 16
Muriel Bowser
0 23 18 19 5 9 2 2 0 21
Southwest 23 20 14 8 6 11 2 0 2 14
Northwest 24 14 12 13 4 7 4 2 1 19
North Central 16 17 14 13 12 8 2 2 2 14
Southeast 23 21 9 13 13 1 7 0 0 13
Less than $75,000 22 14 12 15 13 6 5 2 1 11
$75,000 or more 20 24 14 10 5 7 4 0 1 15
Not college graduate 24 15 11 16 13 4 6 2 1 10
College graduate 20 20 13 10 7 9 3 1 2 16
White 23 24 15 7 3 11 1 1 1 15
AIrican American 19 15 11 16 15 3 5 1 2 13
Other 28 7 7 9 5 12 6 0 0 25
Under 45 21 15 14 14 13 7 5 2 0 9
45 or older 21 19 12 11 7 7 3 1 2 17
Men 22 19 11 11 10 8 6 1 1 11
Women 21 17 13 12 8 7 3 1 1 17
Landline 22 20 13 9 7 7 3 1 1 17
Cell Phone 19 12 11 19 15 6 6 1 1 9
DC Likely Democratic Primary Voters with a Candidate PreIerence
Who is your second choice Ior the Democratic primary Ior mayor in the District:
DC Likely Democratic Primary Voters with a
Candidate PreIerence
Top Two Democratic
Candidates Ior DC
Mayor
Gender
Interview Type
NBC4/WAMU/Washington InIormer/Marist Poll DC Likely Democratic Primary Voters with a Candidate PreIerence. Interviews conducted February 17th through February 23rd, 2014, n362 MOE /- 5.2 percentage points.
Totals may not add to 100 due to rounding.
DC Region
Household Income
Education
Race
Age
NBC4/WAMU/Washington Informer/Marist Poll DC Likely Voter Tables
NBC4/WAMU/Washington Informer/Marist Poll February 2014 3