SXSW CHEAT-SHEET

360iS GUIDE TO THE BEST OF SXSW INTERACTIVE 2014

AUSTIN AWAITS
With SXSW Interactive rapidly approaching, 360i wants to help you navigate the chaos that lies ahead and get the most out of what will be a truly amazing experience. SXSW has historically been a hotbed for emerging technologies and digital counter-culture, and it has increasingly captured attention from brands vying to connect with a new generation of consumers. Over ve days, youll have your pick of hundreds educational sessions, meetups and parties. It will be an exhausting jaunt, but no doubt will leave you feeling inspired and full of new ideas. For more tips and tricks from our team of savvy SXSW experts, follow @360i and visit blog.360i.com for regular updates.

Start Here
HEADLINERS & PRIMETIME TALKS
GENER ATION MASHUP: Y BOTHER? with Pete Cashmore (Mashable) Mon. March 10, 12:30-1:30p Austin Convention Center, Exhibit Hall 5 STAR POWER: INNOVATIVE WAYS TO REACH MILLENNIALS with Rosario Dawson (actress & activist) Fri. March 7, 12:30-1:30p Austin Convention Center, Room 6AB SUPER FANDOM IN THE DIGITAL AGE with Andy Cohen (Bravo) Fri. March 7, 5:00-6:00p Austin Convention Center, Exhibit Hall 5

WE SCOURED THE PANELPICKER TO UNCOVER THE BEST SESSIONS FOR MARKETERS

BE AWESOME WITHOUT THEIR PERMISSION with Alexis Ohanian (Reddit) Sun. March 9, 5:00-6:00p Austin Convention Center, Ballroom D HOW TECH COMPANIES CAN REINVENT CAPITALISM with Ben Rattray (Change.org) Fri. March 7, 3:30-4:30p Austin Convention Center, Ballroom D TOMS & THE FUTURE OF THE ONE FOR ONE MOVEMENT with Blake Mycoskie (TOMS) Tues. March 11, 3:30-4:30p Austin Convention Center, Exhibit Hall 5 WHAT DRIVES WORD OF MOUTH? with Jonah Berger (University of Pennsylvania) Sat. March 8, 11:00a-12:00p Hilton Austin Downtown, Salon H BIZ STONE IN CONVERSATION - with Steven Johnson (PBS) Tues. March 11, 12:30-1:30p Austin Convention Center, Exhibit Hall 5

Deeper Dives

CONTENT & STORY TELLING

BUILDING A COMMUNIT Y WITHOUT MEMES, PORN, CAT PICS with Marc Bodnick (Quora) Sat. March 8, 5:45-6:00p (Future15 Session) Austin Convention Center, Ballroom F WORKSHOP: STORY TELLING, INNOVATION & INSPIR ATION with Alex Cuthbert (Google) Tues. March 11, 9:30a-1:30p AT&T Conference Center, Classroom 103 PANEL: ENTERTAINMENT MARKETING IN THE AGE OF THE SUPER FAN Mon. March 10, 12:30-1:30p Sheraton Austin Capitol, EFGH HOW TO BUILD ULTIMATE SURPRISE & DELIGHT CAMPAIGNS Sat. March 8, 9:30-10:30a Sheraton Austin, Capitol View South MEMES WITH MEANING : WHY WE LOVE CR AZ Y GIFS & VIDEOS with Abigail Posner (Google) Fri. March 7, 5:15-5:30p (Future 15 Session) Austin Convention Center, Ballroom F

CREATIVE & TECH

MAKER CULTURE & DIGITAL MARKETING with Mike Sense (MAKE Magazine) Mon. March 10, 11:00-12:00p Omni Downtown, Longhorn TOP TECH INNOVATION TRENDS FOR 2014 with Gary Shapiro (CEA) Mon. March 10, 12:30-1:30p Austin Convention Center, Ballroom A FOOD + TECH MEETUP Sun. March 9, 3:30-4:30p Proof Annex See also: Geek Up Wine Meets Tech Meetup 3D PRINTING : FUELING THE MANUFACTURING RENAISSANCE with Shapeways Sun. March 9, 3:30-4:30p Omni Downtown, Capitol Ballroom PANEL: WEAR ABLES : THE NEW MARKETERS CHALLENGE Mon. March 10, 12:30-1:30p Hyatt Regency Austin, Ballroom 5-7

RETAIL & eCOMMERCE

PANEL: NEXT GENERATION RETAIL STORES Sun. March 9, 3:30-4:30p Hyatt Regency Austin, Ballroom 5-7 CONTENT & COMMERCE: THE DIGITAL CRONUT with Ben Lerer (Thrillist) Fri. March 7, 12:30-1:30p Austin Convention Center, Room 12AB PANEL: CONTENT CHANGES EVERYTHING EVEN THE WAY WE SHOP Mon. March 10, 9:30-10:30a Hyatt Regency Austin, Ballroom 1-4

SEARCH, ANALY TICS & MEDIA

PANEL: SEARCH IS DEAD : THE SECRET SAUCE BEHIND DISCOVERY Mon. March 10, 12: 30-1: 30p Driskill Hotel, Driskill Ballroom PANEL: FASTER THAN REAL-TIME : PREDICTIVE MARKETING Tues. March 11, 11: 00a-12: 00p Hilton Austin Downtown, Salon E BLIZZARDS & BEER AND HOW WEATHER AFFECTS WHAT WE BUY with The Weather Company Tues. March 11, 9: 30-10 : 30a Radisson Town Lake, River Ballroom

GRAB-BAG
IDEA VOMITING : A CREATIVE BR AINSTORMING SESSION with IBM Sun. March 9, 11:00a-1:30p AT&T Conference Center, Classroom 104 WHEN TO PIVOT: A 163 YEAR OLD COMPANYS EVOLUTION with Dan Schulman (American Express) Mon. March 10, 11:45a-12:00p (Future 15 Session) Austin Convention Center, Ballroom E THE GIANT HAS AWAKENED : BUILDING BR ANDS IN BR AZIL Mon. March 10, 5:15-5:30p (Future 15 Session) Austin Convention Center, Ballroom E See also: SXSW Brazil Startup Village MILLENNIAL VS. BR AND MEETUP Mon. March 10, 9:30-10:30a Driskill Hotel, Citadel HOW TO SPOT A LIAR WITH DATA with Noah Zandan (Quantied Impressions) Fri. March 7, 3:45-4:00p (Future 15 Session) Austin Convention Center, Ballroom E

#Protips
SCHEDULE LIKE A CHAMPION, BUT BE FLEXIBLE.
Pick out a handful of sessions and parties you denitely want to hit, allowing for travel time between venues. Be prepared to pivot your agenda as last-minute plans may arise. Build your schedule by visiting schedule.sxsw. com and/or download the SXSW GO app, which will allow you to manage your session picks onthe-go, in real time.

HOW TO ACT LIKE YOUVE BEEN THERE BEFORE

ARRIVE TO POPULAR PANELS EARLY.

When it comes to keynotes or panels with bigname speakers, youll want to arrive 30 minutes to an hour early to ensure you get a seat. Get there at the last minute and you might be forced to catch the action on a TV monitor in the hallway.

BE PREPARED FOR WHATEVER MOTHER NATURE THROWS YOUR WAY.

Austin in March is known for its multiple weather personalities, so youll want to monitor the forecast closely. Pack an umbrella or poncho and sunscreen and youll be ready for anything.

PORTABLE CHARGERS ARE YOUR (BEST) FRIENDS.

Remember, youll be on-the-go most of the day with limited access to charging stations and outlets. Pack a wireless charger with you for the day and you wont be hard up for juice when you need it most.

GET YOUR BEARINGS AHEAD OF TIME.

Spend some quality time with a map so you can easily plan your treks around the city. Most venues are within a few blocks, but its helpful to think through your mid-session commutes so as to not miss any of the action.

Southern Sustenance
FOR PRE-PANEL BRUNCH Hit up FRANK (407 Colorado St.) for a Red Headed Stranger the restaurants signature bacon-infused Bloody Mary. Alternatively, HI HAT PUBLIC HOUSE (2121 e. 6Th st.) is famous for its French toast drizzled with root beer maple syrup. FOR BBQ DONE RIGHT Theres no shortage of great barbecue spots in Austin. Area hotspots include: FRANKLIN BARBECUE (900 E. 11th St.) LOUIE MUELLER BBQ (206 W. 2nd St.) STUBBS BBQ (801 Red River St.)

NOSHING & NETWORKING LIKE A BOSS

Austins social scene is not to be taken lightly, with the bars, cafes and food trucks that line the streets serving as perfect opportunities to relax, network or catch up with old friends and colleagues.
FOR A COLD ONE OR COCKTAIL EASY TIGER (709 E. 6th St.) is known for its beer garden ( Food + Wine named it one of Americas best), retro dcor and ping pong tables. WHITE HORSE (500 Comal St.) is another popular spot during SXSW, and is known for its live music and famous spiked lemonade. FOR A MORE SOPHISTICATED EXPERIENCE Head over to BAR CONGRESS (200 Congress Ave.) for a nightcap or PECHE (208 W. 4th St.), a lounge known for making its own bitters. FOR MORE TIPS, CHECK OUT EATERS GUIDE TO SXSW.